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Full text of "Moving Picture World (May 1919)"

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Scanned from the collection of 

The Museum of Modern Art Library 



Coordinated by the 

Media History Digital Library 
www.mediahistoryproject.org 



Funded by a donation from 
Domitor 



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Digitized by the Internet Archive 

in 2012 with funding from 

IVIedia History Digital Library 



http://archive.org/details/moving40chal 



ol. 40, No. 3 



May 3, 1919 



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Price 15 Cent 



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594 



THE MOVING PICTURE WORLD 



May 3, 1919 



V 



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A SPLENDID STATE RIGHTS BUY! 



(( 



ART-0-GRAF FILM CO., Inc., Presents 

MISS ARIZONA 



99 



A Gripping Western Five-Reel Picture 
Featuring that Popular "Tomboy" Star 

GERTRUDE BONDHILL 

With JAMES O'NEIL and a Strong Supporting Cast 



"Miss Arizona" is a stirring five-reel West- 
ern feature, full of action, with a story 
that carries through. Gertrude Bondhill 
is a star who can ride a horse and shoot 
a gun as well as any man. She is a star 
who has been on the speaking stage and 
who has earned the special commendation 
of President Wilson. She makes a spe- 
cial appeal to all lovers of the true West. 



If you want a Western story that is full 
of life from the first to the last foot of 
film, with a punch in every reel, "Miss Ari- 
zona" will fill the bill. It's a Western fea- 
ture with a star who knows how to capti- 
vate your audiences and does it at every 
showing of this splendid picture. Ger- 
trude Bondhill is the "tomboy" of the 
screen. 



Only a Little Territory Unsold 

A Full Line of Advertising — Handsome Posters — Press Books 
— Cuts — Photos and Special Exploitation Ideas 

WRITE AT ONCE FOR ATTRACTIVE PRICES 

ARROW FILM CORPORATION 

W. E. SHALLENBERGER, President 
WORLD'S LARGEST FILM BROKERAGE REPRESENTATIVE 

TIMES BUILDING • NEW YORK CITY 

NOTE: AFTER MAY 1st OUR ADDRESS: CANDLER BLDG., 220 WEST 42d ST. 



May 3. 1919 



THE MOVING PICTURE WORLD 



595 



ESSANAY-CHAPLIN REVIVALS 
SMASH ATTENDANCE RECORDS 

The four great Essanay-Chaplin comedies, "A Night 
in the Show," "The Bank," "Police" and "Shanghaied" 

are now breaking all attendance records in all the big 
show houses of the country. Here is just one sample 
out of many: 



CLASS OF SERVICE 


SYMBOL 


Telegram 




Day Letter 


Blue 


Night Message 


NIte 


Nigtit Letter 


NL 


If nope of these fliree symbols 
appears after the check (number of 
words) this Is a telegram. Other- 
wise its character is indicated by the 
symbol appearing after the cheek. 



WEST] 



NEWCOMB CARLTON, PRESIDENT 



WESTERN UNION 



UNION 
AM 



GEORGE W. E. ATKINS, FIRST VICE-PRESIDENT 



CLASS OF SERVICE SYMBOL | 


Telegram 




Day Letter 


Blue 


Night Message 


Nita 


Night Lettei 


N L 


If none of these three symbols 
appears after the check ( number of 
words) !*ils is a telegram. Other- 
wise its character is indicated by the 
symbol appearing after the check. 



RECEIVED AT 
D75NYHJ 



33 



5 EX 

GA MILWAUKEE WIS MARCH 17 1919 1130 AM 

MR GEORGE K SPOOR 

ESSANAT FILM MFG CO CHICAGO ILLINOIS 

JUST TO LET YOU KNOW THAT THE ESSANAY CHAPLIN COMEDY A NIGHT IN 

THE SHOW BROKE ATTENDANCE RECORD SUNDAY AT THE NEW STRAND 

THEATRE GOING OVER BIG DECIDED TO HOLD ALL WEEK 

E C BOSTICK MGR NEW STRAND AND 

MERRILL 

318P 




TkADRMAKB 



These four pictures and also the Essanay-Chaplin, "Triple 
Trouble," are now booking through the World Film Corporation. 
Ask for these at any World Branch office. 




GEORGE K. SPOOR. PRESIDENT 



George Kleine System 
Distributors 







Dwpmineiit 









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^^^ ^eiTorVc City. 
Gentle'"®'^- 




, ., this owort""^^' 
". -- =°"°" , rtvl."" ^^ t.^tUclal record . 

The «%;rati- a ~Uor o< 
kins lt» alipreci 



^a records. 




Tier General. 
«A rector, '" 



I 



ADMIRAL SIMS' RETURN SHOWN IN 
THE BIG THREE 



When the War Department of the United States Government goes 
out of its way to compliment the wonderful picture service of the 

INTERNATIONAL you may know that when we advertise a world-wide staff of 
news gathering experts for our BIG THREE news weeklies, that staff is doing 
extraordinary work providing the BIG THREE — 

INTERNATIONAL NEWS 
UNIVERSAL CURRENT EVENTS 
HEARST NEWS 

with extraordinary news weekly shots. With the BIG THREE you 
can show all the world's greatest news shots in pictures — THREE 

TIMES A WEEK. Besides, you get such a wonderful drawing card as the famous 
"TAD", whose animated cartoons of "Indoor Sports" have taken the country 
by storm, and other big features, at no extra cost. 

BOOK THE BIG THREE 

THRU ANY UNIVERSAL EXCHANGE 



Sign a Vitagraph Contract for EARLE WILLIAMS Pictures 




a Vitagraph Contract for EARLE WILLIAMS Pictures 



ALBERT E. SMITH presents 

ANTONIO MORENO 

and CAROL HOLLOWAY in 

VITAGRAPH'S 

New Cyclonic Serial of a Thousand Thrills 

By ALBERT E. SMITH and CYRUS TOWNSEND BRADY 



Book this Big Box-Office Chapter Play NO W- 
and get the benefit of the monster 24-Sheet 
campaign — a string of Billboards that 




will girdle the Continent! 



SNOW! 

TION! 





SUSPENSE! 
MYSTERY! 



THE VALUE OF THIS 

SNOW SERIAL 

IN THE SUMMER MONTHS 

is reflected in the record number 

of advance bookings made by 

Exhibitors all o\ er the 

United States and 

Canada. 





€02 



THE MOVING PICTURE WORLD 



May 3, 1919 



SPENDING A HALF MILLION 




To Produce a Serial Requires a Vast Amount 
of Nerve and Judgment — 

Yet. Someone Had to Set the Pace. 

Five years ago CABIRIA. the first Great Spec- 
tacle, was launched, in the face of disaster- 
mongers who predicted the public would never 
pay 82.00 to see a picture. 

Yet. CABIRIA did more than 81,000,000.00, and 
not only brought thousands of new faces to 
theatres, but created a panic among producers, 
who soon began fighting for big picture 
supremacy. 

With CABIRIA also came "MACISTE," the 



Mastodonic Hero, 
star. 



Over night he became a 



When THE WARRIOR was launched and the 
pubUc fought to get near the box ofiFice, "MI- 
CISTE" knew he was a popular fixture. 

And Now. THE LIBERATOR, an Ultra-Serial 
in Twelve Episodes, with the "Big Fellow" in 
his Greatest Role, produced upon a scale of 
magnificence not yet ventured by other pro- 
ducers. 

High-class theatres are now showing THE 
LIBERATOR to great returns. Others are 
bound to do like-wise. 



FOR BOOKEVGS ADDRESS 



NEW YORK 

Modern Photoplays 
729 Seventh Ave. 

CLEVELANT) 

Standard Film Exchange 
Sloan Building 

ENT)L\NAPOLIS 

Bee Hive Exchange 
109 W. Mar>iand St. 

CHARLOTTE, X. C. 
Eltabran Film Co. 
Piedmont Theatre 

CHICAGO 

Bee Hive Exchange 
207 So. Wabash Ave. 



CINCINNATI 

Standard Film Exchange 

DETROIT 
Standard Film Exchange 

BOSTON 

Elastern Feature Film Co. 
57 Church Street 



PITTSBCRGH 

Quality Pictures 
414 Ferry Street 



BALTDIORE 

Variety Pictures Corp. 
412 E. Balto Street 



STATE RIGHTS 
SELLING 

WRITE OR WIRE TO-DAY 

WHERE BIG PICTURES COME FROM 



PHILADELPHIA 

20th Century Fihn 
1337 Vine Street 

MILWAUKEE 

Bee Hive Exchange 
174 Second Street 

MONTREAL 

Harry Pulos 
Midway Theatre 

KNOXVILLE, TENN. 

Special Features 
600 Market Street 



HARRY RA^ ER, Inc. 



1400 BROADWAY 
N E W YORK 



Sorry, Mister, We ve got your job! 




Adl©ilph Zuk.©f 



resents A 




JOI^N ANITA 

iS©[Nl=L©© 



p n © D 




Wiik Ern< 






n n r'fr^ 



Tf^ CparanioiintCpichire 



BOOK nxms - L\>?a ;jtfo&tfM» 





A Riot oP Laughters A flebulce 
to the Unpatriotic who Nvor\t: 
5five back job^" to yoldier^ \ 





mm^'§ offlv ^o>0 f 



Adailph Zuk-or 
J© IHl f^ 



A[N1 TA 



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■li§S©Nl=L©© 

pre© DUCTTOOM 

M.'kV«llkVV«]yiJ!iJ 

HERE'S a chance to choose a real one. "Oh, You Women!" 
is a double-ply winner in pleased patrons and box-office 
returns. 

A comedy of this very minute with a story that is being adver- 
tised in the conversation of twenty million people every day. 
A clean-up for exhibitors —good for an extended run. 
Exploitation possibilities enormous. Twenty-four sheet fur- 
nished free. 
See it at your exchange and book it now. Pick a winner. 



FAMOUS PLAYERS -LASRY CORPORMION '^ „„, 



J<3 



May 3, 1919 



THE MOVING PICTURE WORLD 



603 



Paramount -Mack Sennett 

Comedies 




There! You Said a Mouthful! 

CAY Mack Sennett to your motion 
^ picture patrons and they'll always 
answer with the tinkle of coin. 

Why? Because Paramount-Mack 
Sennett Comedies are funny — filled with 
screaming situations, pretty girls and 
marvelous stunts — the biggest and best 
comedies made. 

Because they are so well advertised 
that their value as laugh-producers is 
known to every person who reads. 

Because they are such recognized 
attractions that they have the drawing 
power of many photoplay features. 

Are people laughing at Paramount- 
Mack Sennett Comedies in your theatre 
or in some competing theatre? 

If not in yours, why not? See your 
Famous Players-Lasky Exchange at 
once and make a deal that will make 
you money. 



Here are 

the new ones — 

loaded with laughs! 

THE LITTLE WIDOW 

REILLY'S WASH DAY 

EAST LYNNE WITH VARIATIONS 

NEVER TOO OLD 

THE FOOLISH AGE 

THE VILLAGE SMITHY 

RIP AND STITCH— TAILORS 

CUPID'S DAY OFF 




i FAMOUS PLAYERS-LASKY CORPORATION 

tADOLPU ZUKOR Pres JESSE LLASKY Uce Pn-s CECIL B. DE MILLE DinxtorO^ncnil 
^T^EW YORK_ • J 






604- 



THE": MOVING PICTURE WORLD 



May 3, 1919 






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May 3, 1919 



THE MOVING PICTURE WORLD 



605 



V, 



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n^^mzj^H^ 



FAIRBANKS 







i 



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C:i^^ 



<> 



KnickeridockerBuckaroo 

AnABTCBAFTPiclure 

Directed by ALBER^T PAI^ICER,, 



Sing it! 



(To the tunc "Everybody's Doliit! It" I 



K 



nickerbccker Buckaroo 
Buckaro — Buckaroo ! 



Here's-a-picture-made-for-you 
Revenue will accrue 

Thrills, stunts, love, girls — seven 
reel fun; 

Best thing Douglas Fairbanks has 
done. 

Don't wait, book quick, double 
your run! 

Everybody's booking it now! 



He's Here! 

THEY'VE been waiting for him with the box- 
office cash in their hands. 
They'll see him and roar and applaud and 
tell all the other folks to see him, too. 
Be sure to arrange for a longer run. 
Seven reels of unalloyed joy; a stupendous pro- 
duction costing $264,000; six solid months in the 
making; Douglas Fairbanks at his very topmost 
best ; Marjorie Daw as the beauty he's after. 
You can't beat it for a big cash-in proposition. 
Let 'em all see it! 

i"? FAMOUS PLAYERS -LA8KY CORPORATION 

^V^T^* ADOLPH iUKOR/Vv> JfcSSE LLASKY .'n.- Tt* CIXILB-DE kUUEi'' 



u:,.T^ 





it. 



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606 



THE MOVING PICTURE WORLD 



May 3, 1919 




May 3, 1919 



THE MOVING PICTURE WORLD 



60/ 



. . ) 




Jesse L.Lasky presents' 

CLCILBJDeMILLtS 



//, 



PRODUCTION 



For Bette r For Worse 

An AGTCBAFT Picture 

<«"Ty /¥^- DE MILLE now has the most notable stock company that the 
^1 dramatic world has seen since Augustin Daly. It is the most 
adroit and the most constructive advance in motion pictures in two 
years." — Julian Johnson in Photoplay. 

Elliott Dexter, Gloria Swanson, Theodore Roberts, Wanda Hawley, Ray- 
mond Hatton, Tom Forman, Jack Holt, Sylvia Ashton— these are the members 
of that "most notable" stock company who appear in "For Better, For Worse." 

With such players, with a production that throbs with human and heart 
interest, with all the wealth of detail and splendor of luxury that go with the 
name of DeMille, and with this great director at his greatest and best — 

Don't fail to arrange for a long run. 

By Edgar Selwyn 
Scenario by Jeanie Macphcrson 




I** FAMOUS PLAYERS -LASKY CORPORATION 

/» ADOU>HZUKORPn?i JESSE LLASKYMcrProt CECIL B.DEMIIiEi?/nMlrC«OTii 

<j| "-NEW YORK_ J 




608 



THE MOVING PICTURE WORLD 



May 3, 1919 




Adolph ZulCOr presents ^^ T A "T^ ¥/''' 

Mar<?uerit© CLA.Kl\| 



"MMMMVr^MM MiW« 



-^^1 



May 3, 1919 



THE MOVING PICTURE WORLD 



609 













Just I 



magine! 




IMAGINE a husband helping his wife 
to elope with another man! He 
didn't want to lose her either. But he 
knew a thing or two about women. 

Imagine Marguerite Clark as the erring 
heroine of this sparkling comedy and 
you can easily picture the crowds that 
will flock to "Let's Elope." 

Marguerite Clark in a big stage success 
will make "Let's Elope" a sure-fire box- 
office money-maker. 

This production, first and foremost, fea- 
tures the charm of Marguerite Clark, on€^ 
of the best-loved stars in motion pictured 

It also features a brilliant story of rea' 
life that rocks with laughter and queer 
twists of delicious comedy. 

Adapted from "The Naughty Wife," 
Fred Jackson's noted stage hit, and built 
on the unfailing drawing power o^ 
Marguerite Clark, "Let's Elope" is cer 
tain to make you scads of money. 

It's worth all the punch and power you 
can put in your advertising. It's worth 
an extended run. Go to it — hard ! 

Scenario by Kathenne Reed 
Directed by John S. Robertson 





'^i*S£lS2sa 




Z# 



iN 



LETS ELOPE 



— — — i^ 



610 THE MOVING PICTURE WORLD M«|^;3,.1919 

STATE RIGHTS NOW SELLING 

" CUSTER'S LAST nCHT " 

In Three Reels 

The Greatest Wild West 
Thriller Ever Produced 

Directed by Thos. H. Ince 



^^ WM. S, HART" 

in 
Two Special Two-Reel Re-issues 

"JIM CAMERON'S WIFE'* 

and 

"HIS HOUR OF MANHOOD'^ 



"ROSCOE ARBUCKLE" 



in 
A New Series of 12 Re-issues 



ADDRESS ALL INQUIRIES TO 

TOWER FILM CORPORATION 

71 WEST 23RD ST. NEW YORK 



sa®Q^l 






:i 



in a series of vigorous 
pulsating, powerful 
productions. An in- 
dividual type o 
^picture that can j 
only be interpreted ; 
y such a strong I 
nd compelling actoi^ 
as Mr. Warner. 



h 
H 



Releaied through 

Exhibitors Mutual 



ROBERTSON-COLE COMPANY 

DIVISION OF FILMS 

B.nkcrB »nd Eiporter* for ihc Producer 



m,mitd 



^ 




JESSE D.HAMPTON 

presents 







FoK release ii\Jui\e 




Released through 

Exhibitors Mutual 



ROBERTSON-COLE COMPANY 

DIVISION OF FILMS 

Banker! and Eaporlcri fat Iht Producer 













iiiwnflnmiiiHiflKflHiiw fflfflH^^ 




and her own company 



m 



jun 




Photoplay by 
EARLE S^IELL 



Supervised and Directed by 
GEORGE E. MIDDLETON 



MissMicKcplona'^'g^reatesl contribution to 
the ^silent drama , even, betber bhan 
her''$alomy Jane" and'Salvahon Nell" 



Released through 



Exhibitors Mutual 



ROBERTSON-COLE COMPANY 

DIVISION OF FIIMS 

Bankers unci F.«portfr. lot ihr Pioduier 



m 







Directed by 
HOWARD HICKMAN 

Produced by 

B. B. FEATURES 



/JELTNir 
WIFE 




Miss Barriscale's interpre 
tation of Kathleen Norris' 
graphic book is considered 
her finest contribution to 
the motion picture screen. 

It has all the values that 
constitute an exceptional 
picture; love, drama, sus- 
pense, romance and Miss 
Barriscale's creative acting. 



M 



Exhibitors 




ROBERTSON-COLE COMPANY 

DIVISION OF FILM^S 
Banker* »Di Expoi'tsr* (or Uta.l'^adH'cMI 




PICTURES 



q 



presents 







t ■ ■ 

'■"X ' 




• 





i(^/^A^\' 



^^^y\ 



*" 
^ 



-Benin 
tke Mask? 

Bolsnevism nela up to tn 
world a mask or idealism 
Xne Drotnernood of man- 
love of humanity — uplift — 
progress — tkese ^vere tli 
tnings for wnich tne new 
creed stood — so tKe worl 
was told! 






But wnat nas oeen seen tc 
lie oenind tnis mask? Is n 
Drotnerly leve? Is it uplift; 
Is it progress? 

Or is it greed — lust — anc 
self-seeking? 



.> 


o^\^H 


Wm^^ml 




For tke answer tlie putlic, alive witl 


'>r 


'Ax i^l ^^^^^^^^^^ 


!^S^^I^^ 




interest, will crowd tne tneatre 




m ^M 


■K^^^F 




showing tnis timeliest or photoplays 




WM 


K^ 




From the novel "COMRADES" 
By Thomas Dixon 




K^ m 


^B 


Licea by Mayflower Pnotoplay Corporatioi 




a_ ▼ 


w 




Isaac ^Volper. President 



presen 




^EXHIBITORS:- 



Demands to see this great picture are 
pouring into every Select Excnange — 
demands from labor organizations — 
aemands from employers of labor — 
demanas from every -walk m life — 
aemands from every field of endeavor ! 
Entire organizations are buying tickets 
in blocks for their local theatres show- 
ing this photoplay — eagerly others are 
a\vaiting its appearance. Are you booked? 

Prints are now in the hands or 
every Select Exchange — imme- 
diate playdates are available. 

Action — ana quick 



action IS your cu e i 



I 



SELECT PICTURES CORPORATIO^ 



729 Seventn Avenue 



N 



e w 



York Cit 



•^ 




vis 



in the 



That IS the initial booking — ^at one theatre — of 
Goldwyn's great drama of compassion, "The Eternal 
Magdalene." 

A solid month's run; a thousand-dollar advertismg 
campaign m advance; a special publicity man on the 
job — such was Manager John Keane's estimate of the 
possibilities of this big extra production. 

It was an estimate made m advance of the ultimate 
test — public presentation. It was based on the recog- 
nition of an epoch-making handling of a remarkable 
subject. 

Manager Keane saw instantly the power, the broad 
human appeal, the universality of Robert H. 
McLaughlin's mighty theme — the hunted woman of 
ten thousand towns and forty centuries. 




of^ (Sn icaao 



Your audience will see it, too. 



J GoldiVyn 



Tfie ETERNAL MAGDALENE 





Pici 



ur€ > 



c n^i^u. 






'D ._; J. 



Funnier than in%'s Hopkins \^ 
Prettier than ino4Perfeci 36" „ 
Prankier than in Pecks Bad Boy 

You know what Mabel Normand did in her last three 
pictures. She does more in her newest. "The Pest." 

You know what Mabel Normand and those pictures did for ^ 

you, or your competitor. She will do more with "The Pest." 

Steadily, through two years of association with Mabel 
Normand, Goldwyn has been taking the measure of "the 
star who has everything" — coming nearer to a full knowledge 
of her varied talents and of the public's preferences. 

With each successive production Goldwyn has approached 
closer and closer to the great American public's conception 
of the Ideal Normand Picture. 

It is "The Pest." 



Samuel Goldwyn Presents 

MABEL NORMAND 

/n The Pest' 




Absolute First Run Qju^Jiiy 

That is what Goldwyn insists upon in every special produc- 
tion that it undertakes to distribute side by side with its 
own quality product. It can not do less in justice to itself 
and to the exhibitors who put their trust in the Goldwyn 
imprint. 

It is Louis Bennison's ability to meet this exacting test which 
has lifted this new star from the large second and third run 
business easily won by his initial pictures to the first run 
contracts that are now coming in for his fourth and best 
production, released May 11. 

In "The Road Called Straight" Bennison has all those 
lovable, fratik Western qualities that have won him fame 
on stage and screen. But he has more— a deep compelling 
power hiterto unrevealed. 



He didn't know the 
meaning of a marriage 



of 



convenience. 



Betz\iood JHlm Corporaiion Presents 

Louis Bennison 

i:The Road Called StraiShf 

^ritien by 'Wilson Bay ley — Di reefed by Ira MLowry 




\i 



Gold 
Disirihuiin^ C 

Samuel Go/J^yn, 



crporation 

~^resident 




The Gold of the GoldenWest 



when a woman 
shoots to kill 




Zane Grey struck "pay dirt" in his long series of 
Western stories. 

Blanche Bates minted a fortune for Belasco as the star 
of "The Girl of the Golden West". 

Hobart Bosworth "panned out" his solid reputation 
by rugged impersonations of Western heroes. 

Publishers, producers and theatre managers have made 
their piles from the individual work of these three. 

Exhibitors booking the screen version of Zane Grey's 
greatest story, "The Border Legion," as acfed by 
Blanche Bates and Hobart Bosworth, and directed by 
T. Hayes Hunter, will mint the gold of the Golden 
West from the combined power of author, stars and 
story and from the public's eager love of border romance. 



Xane Greys Greai Story 

ni^e Border LEGION 

Disfriiutin^ ^?^oration BlaHcHe BatcSaw Hobart Bosworth 



Samue f 



Go/t/wyn, President 



Directed bv THawes ffunteir 




The Clean-Tetsie Comedian 



When you book Capitol Comedies you book clean comedies. 

Make no mistake about that. If you want the salacious, Smiles and eirls 

don't come to Parsons. In the bright lexicon of "Smiling and more smiles 

Bill" there's no such word as "smut." and more girls. 

Femininity — yes! Charming, delightful, delectable girls — 
they're the perfect background to set off the man-sized 
humor of "Smilmg Bill." 

There's always charm, daintmess and style about these 
Capitol Comedy girls. They have allure — but it's the kind 
your decent American patrons want. 

That's one of the secrets of "Smiling Bill" Parsons' success. 



lyW/nyAy/ "PARSONS 

u CAPITOL ^OMEDIES „ 

Circumstantial Evidence 




Disfribuiin^ Corporation 

Samuel Go/Jwyn, ' Vest dent 



FORD EDUCATIONAL 

WEEKLY 



THE POWER OF INDUSTRY 
behind the Ford Educational 

The power of the Ford name, the 
Ford organization and the Ford for- 
tune. This guarantees 100% quality 
in pictures. 

The power or our National Work- 
shop over the minds and imagina- 
tions of all Americans. This guarantees 
100% quantity in patronage. 

There is Beauty, too — the beauty of 
America's natural wonderland. 

GOLDWYN DISTRIBUTING CORPORATION 
SAMUEL GOLDWYN, Prtsident 




T?ITZ PATRICK 
o^^McELROV 

Chicago 

Sole Represent alivGs 
FORD MOTOR CO 
Motioiv Picture 
jratories 



May 3, 1919 



THE MOVING PICTURE WORLD 



617 



TSr 



^ 



-^■-^ 



=^ 



American Film Company Inc., PresQnts 



I 



By L. V. JEFFERSON 



Directed hi/ ROY W. NEILL 



S) 







I 



Here's a picture that every lady, 
vvlietlier slie has a charge ac- 
count or not, will want to see. 
If she has one she will doubly 
enjoy it. If she hasn't one it will 
please her just the same. Men 
will chuckle over the funnv in- 



cidents as much as the ladies. 
You can spread yourself on the 
advertising, book it for a week 
and feel confident of its satisfy- 
ing your patrons. "Charge It To 
Me" lias action — pep — speed. It 
is another Margarita Fisher suc- 
cess. 



(S) 



Fisher subjects now obtainable at your nearest Pathe Exchange 






"Money Isn't Everything" 
"Fair Enough" 

Produced by 

American Film Company, Inc. 

Samuel S. Hutchinson, President 



"Molly of the Follies" 




'The Mantle of Charity" 
"Put Up Your Hands" 



Distributed by 
PATHE 



^==®= 



^ 



=v^ 



^ 



=©: 



) 



^ 



i 



618 THE MOVING,, PICTURE WORLID May 3„ 1919 



"W.W Hodkinson Is Not Coming 
Back— He's Never Been Away! 

All the time, in an industry that has shifted 
like the sands of the sea, W. W. Hodkinson 
has stood rock solid in one position. He has 
watched chaos and ruin pile up for pro- 
ducers who resorted to shifty practices. 

He has seen the desertion of his funda- 
mental, sound principles make the nation's 
exhibitors actual or potential enemies of the 
producers. During all these days he has 
not flinched or moved away from his sound 
position. 

During this same period he has been building 
a silent -working machine of tremendous 
power. He has been building an organization 
with a heart and hrain. This organization, 
more than a year in the making, is now 
tej'iiv beginning to work on its broader lines. 

|j Times and conditions have changed in the 

•| picture industry. Immediately ahead of all of 

j us there is revolution— as dramatic a revolu- ? 

r^ tion as the one that continues to rock red 



Russia. 



■'p 



Underneath almost everything there is a 

granite base. W. W. Hodkinson has had a 

granite base from the day he entered the 

I ^ motion picture business as an exhibitor eleven 

HODKINSON y««rsago. 

now controls four 

great lines of product. Many things are going to happen in the motion 

rh-r'.v':oduc"t.7nrfor tul P^^turc industry between now and September! 



thirty productions for the 
year beginning April 20. 

sells pictures singly under 
contract on their indivi- 
dual merits. 



W-W. HODKINSON CORPORATION 

527 Fifth Avenue, New York Qty 
Distributing through PATH^ Exchange, Incorporated 



May 3, 1919 



THE MOVING PICTURE WORLD 



619 




(even Keys To 
Patronage. 



A '*speciar' picture does not mean 
an extra half reel or reel of footage 
and some excitable but barely usable 
publicity— though many exhibitors 
have bought such types of pictures 
under forced draught advertising. 



A "special" production must have 
a great story. It can be an original 
story, but it is usually bigger if made 
from a great play or novel. It must 
have behind it the reputation of 
a great author. It must be made by 
a powerful director. It must be splen- 
didly cast with a popular star in the 
leading role. It must have splendid 
technical quality and a careful 
producer with vision must weld these 
elements together. 



These elements make a special. 



Measured by these standards of 
excellence, we announce to the exhi- 
bitors of the nation that ""As a Man 
Thinks''* is a special production of 
unusual quality and strength and of 
determined - in - advance drawing 
power at the ticket seller's window. 



Also, it is a special in a sales sense: 
You can buy it singly from any 
Hodkinson representative without 
tying yourself up under contract for 
any other Hodkinson product. The 
Hodkinson personal representatives 
in thirty Pathe offices are ready to 
quote you prices and fix immediate 
playing dates. 

W.W. HODKINSON CORPORmON 

527 Fifth Avenue. New York Qty 
Diitributinf through PKI^t Exchange. Incorpoixitcd 




Would you 

let a surg'eon cut 
your lieart out for 

^250,0 o o 



'"^^ 



even if he guaranteed to 
transfer another in its place 
and you needed tlie money 
worse than Sam Hill, would 
you do it then ? — 

HIS is the proLlem tKat 
makes supreme ligiit comedy 
in a preat, Mg, fine production^ 
one of thejlieiro CZU Star 
Series pictures that you 
have come to exi^ect much of* 

^ ^T's from the Ben Ames Will 
iams story in the'UZLi Story 
Weekly^ and its humor is ab- 
solutely delicious- — 



' ■■« 




^C/VLeiro presents 

HALE HAMILTON 



in, 



AFTEP^ HIS 
OWN HEART 



Scenario by 






ACTS 



D tree bed by 
Harry r^Jmnklm 



jieLec^secL bj M. E T xl O 



V tree tor Gemrcil 




VIRTUOUS MEN 



^^ 



starring Directed by 

E. K. LINCOLN RALPH INCE 



PROVES A 



STATE RIGHTS SENSATION 

FJVE STATES SOLD 

In Record Breaking Time 

ARTHUR S. HYMAN ATTRACTIONS 

DETROIT, MICH. 

BUYS Illinois — Indiana — Michigan 
CO-PARTNER ATTRACTIONS 

PITTSBURGH, PA. 

BUYS Western Pennsylvania — West Virginia 

ARTHUR S. HYMAN, GEN. MGR., ARTHUR S. HYMAN ATTRACTIONS, SAYS: 

" *VIRTUOUS MEN' is the biggest box-office attraction I have acquired 
since I bought ^Hearts of the World'." 

H. C. SIMERAL, GEN. MFG., CO-PARTNER ATTRACTIONS, SAYS: 

"I bought ^VIRTUOUS MEN' because it is the kind of picture the wise 
exhibitors in my territory have been clamoring for." 

OTHER TERRITORIES BEING CLOSED DAILY 
YOURS MAY BE SOLD TO-MORROW 




ARTHUR H. SAWYER ^Kmm^M HERBERT LUBIN 

PICTURES 

1476 Broadway, New York 

Phone Bryant 3271 

Foreign Rights Sold to J. FRANK BROCKLISS, Ine. 






bii QME 



in ike greatest production 
of her amazing career 
on screen and stage ^ 




WL^ 



■ for atnwspkere, drama 
"^ sumptuousness and 
size tke premier J>rO' 
duct ion d^ ail Ume^^ 



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KICHARD A' HO WLAND ^ 
KAXWELL KARCEH 



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^he RED 

/jK LANTERN 

^yLia,pieJi by ^une Maihis unci 
Albert CapeUanLJYom i^he novel by 
Eiitk Whetry,fubLbi/BMi/f{eu' 

Directed hy 
Aliert Capellani 

METRO 

PICTUBES COIVJ>OJEV^TION i ^. *'^ 



626 



THE MOVING PICTURE WORLD 



May 3, 1919 



uJiese alive Exhibiiors have hooked 

AZ I MOVA 




in 



/xeRED LANTERN 



fi 



r runs 



mvq LI ,1QufYork, 1 week - E.IALTO, De^oines, 2weeks- 
UBEViJY, Kansas City, Iweelcs - ALHAMBIlA,^/-?cta, 1 week.- 
CALlF(3RNLi\., fosAn^eles,lweek -MADI S ON , De tr^t^, 1 week- 
MILE S-REGENT, VetroU,lweek - PLAIA , Sa n Diego, I weeks - 
BBANDElS.aw^Hlweek-TOM MOOSE's Theatre ,WashLn^im, 
lweek-MERIllLL;?Mi./u'/ii4.it^^,2weekg- EL PAS 0,1 week- 
DALLJ^.S,1 week-HOUSTON,lweek -BOSION^ehlcago, 2 weeks ~ 
SAVO^^ ehi,cago,lweei^' RIVIERA, (?^/r^^(7l week -IRVING 
PARK, Chicago, 1 week- MlRROKjM.oUne, 1 week-ZIEGFIELD, 
ehicagoa^^eeks- LIBERTY, Pttt^ijury,! week- STANLEY.Pki/a- 
delphia,l^^eek.'■VRl^CESS,SjJnngfieLd, Iweek -MAJESTIC, 
Jackson, Iweek -AMERICAN, !l?rr^^flii!^e, Iweek- ORPHEUM, 
galesburg, 1 week-WOODLAWN, f ^icii^a,l week-DAYTON,lweek 
^llTE,KaLamaioo, 1 week-NEW GAERICK^/nw^'fl^^^/i^, 1 -weeK^ 
NEW GAEmiCK,S^PaM^lweek-REX,I'uiu,i/t,lweek- STRAND, 
Fi/ra^HS^,lweek- GBAmy^adison, l\^eek -MAJESTIC, Kenosha, 
lx\^eek and others pouring in" 



^The above will Increase 
their runs and repeat! 

METRO J^ICTURES CORPORATION- 





Ul 



■3 




PICTIUIRES 



(\\ 




Free for your lobby 



(See next page) 



-^ 






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djifei^' [. 




A large copy of the portrait of Miss OLIVE 
THOMAS on the preceding page has been 
mailed to leading exhibitors. 

It is 25x40 inches, lithographed in nine colors. 
The picture printed here shows how it will look 
when neatly framed for a permanent lobby 
decoration. "^"^. 

Let us know if you have not received your copy, 
and we will send another. 

This is a sample of the high class advertising 
material that will be supplied to exhibitors with 
SELZNICK PICTURES. 



MYRON SELZNICK 

Pres. 6- Ccn. Msr. 



ri 



^„ 



,FI..^1IC 






CHARLES CIBLYN 
Vice-Pres. 6- Director Gen. 



CORPORATION 

501 Fifth Avenue • New York 



CMMMMMUMCHH 






BALTIMORE, MD. 

McHENRY 

PARKWAY 

WIZARD 



BIRMINGHAM, ALA. 
STRAND 

CHATTANOOGA. TENN. 
ALCAZAK 



DENVER, COLO. 
AMERICAN 



DES MOINES, lA. 
DES MOINES 



DETROIT, MICH 
MADISON dr ADAMS 



CHICAGO, ILL 

WOODLAWN 
RIVERA 



ERIE, PA. 
COLUMBIA 



CLEVELAND. O. 
STILLMAN 



FT. WAYNE, IND. 
JEFFERSON 



COLUMBUS, O. 
MAJESTIC 



HOBOKEN, N. J. 
U, S. THEATRE 



DAYTON, O. 
DAYTON 



KANSAS CITY, MO. 
NEWMAN 



BB VV^mjt-UtVWV Tt ^lLU I I tkja B 




KNOXVILLE. TENN. 
STRAND 



PROVIDENCE, R 
STRAND 



MILWAUKEE, WIS. 
ALHAMBRA 

MINNEAPOLIS, MINN 
RUBIN ^ FINKELSTEIN 

MONTGOMERY, ALA. 
STRAND 

NEW YORK 

THE LOEW CIRCUIT 

NORFOLK, VA. 
WELLS 

OMAHA, NEB. 
RIALTO 



RICHMOND. VA. 
BIJOU 

SALT LAKE CITY, UTAH 
AMERICAN 

ST. PAUL, MINN. 
RUBIN ^ FINKELSTEIN 

TOLEDO, O. 
ALHAMBRA 

WARREN, O . 
HIPPODROME 

WASHINGTON, D. C. 
CRANDALLS THEATRES 

WILMINGTON. DEL. 
VICTORIA 



PITTSBURGH, PA. 
OLYMPIC 



YOUNGSTOWN. O 
LIBERTY 




EXHIBITORS OF AMERICA 




HE tremendous advertising campaign accompany^ 
ing the presentation of the Rothapfel Unit 
Programme for a solid week opening May 25th 
in from forty to fifty of America's leading theatres, 
supplemented by the wide interest in the fact that for the 
first time in theatrical history the same complete enter- 
tainment will be enjoyed by so many thousand people at 
the same time, is causing an unprecedented demand for 
early bookings on the part of exhibitors everywhere. 

Independent Sales Corporation representatives throughout 
the country are working night and day to give their per- 
sonal attention to those who want to arrange play dates 
for one, two, three and four day runs. For our repre- 
sentatives to call on everybody immediately is a physical 
impossibility. It is therefore advisable that you communi- 
cate with your Film Clearing House Exchange direct or 
wire the home office. 

\A/e are anxious to give you service in keeping with the 
importance of this extraordinary innovation, so that you 
may profit in proportion to its big money making possibilities. 



Yours very truly, 



FRANK G. HALL 



May 3, 1919 

as 



THE MOVING PICTURE WORLD 



*( 



I 




627 






1 



fco^ 



Reproduction of 24 sheet poster design 

SEE THIS MIGHTY 

FIRST NATIONAL 

ATTRACTION 



At Our Exchanges 

A big line of advertising accessories 
of all kinds is available. 




A FIRST NATIONAL 
ATTRACTION 



628 



THE MOVING PICTURE WORLD 



May 3, 1919 





May 3, 1919 THE MOVING PICTURE WORLD 629 



In Justice to 

MARY PiCKFORD 

Our decision to accept no 
bookings on 

"DADDY LONG LEGS'' 

until further notice is 
purely a "First National" 
matter. 

Our appreciation of Miss Pickford 
both as Star and Producer has 
been immeasurably enhanced by 

"DADDY LONG LEGS" 

Prints will be on view at our 
exchanges very soon. 



The First National Exhibitors Circuit, Inc. g YHh^ffc - V 

6 West 48th Street, New York, N. Y., t Wj Miy ji 



630 



THE MOVING PICTURE WORLD 



May 3, 1919 




Adapted by *Mlac« CXIifion. 



Directed ty Dell Henderson. 



PRESS COMMENTS:- 

"Highly enjoyable comedy drama. Exerts a direct pull 
apon the interest from the start to finish. Another interesting 
proof of what the screen can accomplish in the way of 
entertamment that is at once artistic and satisfying."— 
Moving Picture World. 

"Best World release in six months. Story of suspense and 
comedy values which far tranescends anything before offered 
by this company. A feature of unusual merit from every 
one of its angles. Cleverly written and cleverly handled. 
It offers a lively hour of entertainment, ari hour well worth 



taking out of the twenty-four of the day."— Af of/' on Picture 

/Vows. 

"Should prove popular drawing card. Strikes a fast gait 

and there is no lack of action to the finish. Suspense is 
well developed and maintained throughout. Plenty of 
exciting situations."— .ExA/bi for 's Trade Review. 

"Fans must admit that 'Three Green Eyes' gives them 
their money's worth in stellar value and the story chosen 
provides a splendid star vehicle. Above par." — Sunday 
Tele/fraph. 



THE FASTEST GROWING MOTION PICTURE COMPANY IN THE WORLD 



May 3, 1919 



THE MOVING PICTURE WORLD 



631 



THE FASTEST GROWING MOTION PICTURE COMPANY IN THE WORLD 




Photographed 
in Natural Colors 



PRIZMA 



THE SUPREME 
ACHIEVEMENT 



The Great Houdini Serial 



"THE MASTER MYSTERY" 



IS EpUodes 



"The Ghost of Slumber Mountain^' 



HERBERT M. DAWLEYS 
One Reel Super • Special 



"THE UNCHASTENED WOMAN 



fy 



"CONQUERED HEARTS" 



"THE UNBELIEVER" 



KINOGRAMS 



THE VISUAL NEWS 
OF ALL THE WORLD 



"What Shall We Do With Him?" 



The 100% Showman' t Picture 



ALL STAR CAST 
WORLD PICTURES 

present 

CARLYLE BLACKWELL MONTAGU LOVE 

EVELYN GREELEY JUNE ELVIDGE 

JOHNNY HINES 

in 

"3 GREEN EYES" 

Adapted by Wallace C. Clifton Directed by Dell Henderson 



"THE BETTER 'OLE" 

or The Romance of Old Bill 



UNITED STATES GOVERNMENT PICTURES 

"AMERICA'S ANSWER' 

"UNDER FOUR FLAGS" 

U. S. A. SERIES 



AND 

CHAPLIN REVIVALS 

PLUS WORLD SERVICE 

"A NIGHT AT THE SHOW" "POLICE" 
"SHANGHAIED" "THE BANK" 



THE FASTEST GROWING MOTION PICTURE COMPANY IN THE WORLD 



632 



THE MOVING PICTURE WORLD 



May 3, 1919 



' 




lost negative 
found! 

50,000 PICTURE. 

ALADY BELLHOP'S 
SECRET 

NOW READY FOR RELEASE 

FOX 

SUNSHINE 

COMEDIES 

F ox: 






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FILM CORPORATION 



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THE BIGGEST EXCEL PICTURE RELEASED! BOOK ITFOR A CLEAN-UP! 

PEGGY HYLAND 

Miss Adventure 

ANOTHER LYNN REYNOLDS ACHIEVEMENT 
ANOTHER NA^ILLIAM FO.X W/^INNER. 



FILM CORPORATION 




I'luiy jCii;,tv rreseRis 

Americas Greatest 
Dramatic Actor ^^ 





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The only state rights special atti action 
that hits what every American is thinking 
about and does it in a way that U. S. of- 
ficials say solves the problem of our grand 
country's greatest menace. "Sensational" 
doesn't describe it! Overpowering stock 
exchange, strike, ball room, slum, court 
room and factory scenes. Every phase of 
modern American life startlingly pictured 
in a way that will jam theatres for week 
and two-week runs! Wall Street, High 
Society, Pitiful Poverty— everything ex- 
posed in this great box office attraction, 
which moreover is a wonderful love story, 
full of well-set-up men and beautiful 
women, with Walthall heading the cast. 
The first special by the "Tarzan" people 
since "Tarzan I" Wire: 

Pioneer Film Corporation 

126 West 46th Street, New York City 

From the novel by Wm. Hamilton Osborne; 
directed by Bertram Bracken; produced 
by National Film Corporation. 



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636 



THE MOVING PICTURE WORLD 



May 3, 1919 




TENTJ ami 



TO CONTENTS 



Advertising Aids and Reviews 710 

Advertising tor Exhibitors 680 

All Territory on Christies Sold 669 

Among Independent Producers 707 

Army and Navy Quartet Returns to Metro 

Staff 656 

"As a Man Thinks" (Hodkinson-Four Star) 711 

Baltimore Houses Will Consolidate 688 

"Rest Man, The" (Hodkinson) . 718 

Big Goldwyn Loan Film Again Free 666 

"Bolshevism on Trial" (Select) 717 

Brady, Alice, Completes Her Contract with 

Select 638 

Brunette, Fritzi, Sustains Bruises in Studio 

Accident 662 

Brorkliss Buys Rights to All Thomas Films. 670 

Brooklyn Showmen Hail Sunday Bill 640 

Burke, Billie, Opens Big Loan Drive at Capi- 
tal .. 641 

Business is Booming in Cincinnati 605 

Canton Consular Report Shows Pictures 

Popular 652 

"Captain Kidd, Jr." (Artcraft) 712 

"Charge It to Me" (Pathe-American) 716 

Chart Shows Pulse of Industry 6-52 

Chioaijo News Letter 657 

Cleveland Trade Issues New Rules 664 

College Repudiates the Director ;... 655 

Contracts Signed for Briggs Films 669 

Cornelius Will he on Active Staff 654 

Cubberley Succeeds Pearson at First Na- 
tional Exchange 662 

Dalton. Dorothy, Comes East to Make Big 

Production 677 

"Death Valley" Theatres Prosper 677 

"Eternal Magdalene, The" (Goldwyn) 713 

Express Tied Up by Strike ; Send Films by 

Aeroplane 666 

"Eyes of the Soul" (Artcraft) 710 

$4,756,052 is Amount of February Ticket Tax 652 

Fills Houpc by Regular Schedule 660 

First National Holds Convention (54.S 

Foreign Rights to Zane Grey Films Secured 

by Brofkliss 668 

"False Evidence" (Metro) 714 

Fox Expected Bac(k from French Battle- 
fields Soon ■ 660 

Four Cities Now Have Seen "Unpardonable 
Sin" ■ 669 

Geraghty Writing Western Series for Clifford 
Bruce 664 

Gets Aid of Business Men in Putting Over 
"Salome" 676 

"Ginger" (World) 710 

Goldwyn Moves Its Main Office to Fifth 
Avenue 645 



Glantz, Moe, Steps Up One More Rung 680 

Guatemala Exhibitor Visits San Francisco. . 676 

Hamm, William, Becomes an Exhibitor.... 601 

Hammerstein, Elaine, Is Selznick's Third 
Star 645 

Hodkinson Organization Freshening Up Man- 
Power 656 

Hodkinson's Open Booking Meets Immediate 
Favor 656 

Kane, Arthur, Retires as Select's General 

Manager 6.S7 

Kansas City Regent Changes Hands 694 

Karzas Back from Observation Trip........ 657 

Kirk of Omaha Has the Right Idea 603 

Koerpel Is Appointed Goldwyn's Seattle Man- 
ager 638 

Laemmle Sees a Bright Path Ahead 672 

Laemmle Says Opening Not New 675 

Lawton Launches Big Advertising on Fox 

Film 652 

List of Current Film Release Dates, 

719, 720, 722. 724 

Live News from Everywhere 688 

Lloyd, Frank, Signs with Goldwyn 654 

Local 306. I. A. T. S. E., Will Raise Initia- 
tion Fee to .i;25 6.38 

Love Call, The" (Exhibitors-Mutual) 716 

"Love That Dares, The" (Fox) 713 

Many War Films Ready for the News 

Weeklies 641 

Many New Houses for California 646 

"Midnight Romance" Press Book Pulls. . . . 668 
"Modern Flatbush Theatre Will Cost Half 

Million 646 

"Money Corral, The" (Artcraft) 714 

Morosco Wins "Peg of My Heart" Suit.... 6.56 

Motion Picture Engineers Meet 667 

"Movies in Home" Means New Theatre for 

Norwich 672 

Movies Propose Help for Churches 651 

Mrs. O'Gradv Fails to Meet Advertisers 671 

Music Cue Sheets 686 

New Owners' Corporation Organized in 

Northwest (5.52 

New York's Sunday Bill Signed 6,30 

News of Los Angeles and Vicinity 661 

1010 Will be Remarkable in Building 646 

O'Brien. Eugene, Second Selznick Star 670 

On the Screen in Many Cities 645 

Ontario Towns May Prqhibit Picture The- 
atres Near Church (>.54 

Ottawa Operators Local 257 Meets 602 

Pa the Executive Resigns to Become Film Ex- 
porter 651 



Personal and Otherwise 651 

"Pest, The" (Goldwyn) 712 

Philadelphia to Have Two New Theatres at 

$350,000 646 

Picture Business Good in Dixie 663 

Picture Concerns Continue to Incorporate 

in New York 637 

Producers' and Distributors' News 696 

Projection Department 683 

Rambles 'Round Filmtown 648 

Ramsaye, Terry, Resigns as Publicity Di- 
rector 637 

Rapf, Harry, to Manage the Selznick Studio. 638 
Regent Does Big Business by Featuring Drew 

Comedy 676 

Reviews and Advertising Aids 710 

Rialto Holds Anniversary 671 

Rothapfel's Unit Idea Progressing 674 

Rubbernecking in Filmland 653 

Salt Lake Rebates Tax for Influenza Months. 638 
Say Loan Work Is Used as Guise for Sunday 

Campaign 651 

Scenarist Gains Salary Verdict in Appeals 

Court 677 

Seadeek Goes to Siberia with Films tor 

Soldiers 668 

Sees Pictures as the Only Amusement 679 

Select Chief Holds Convention 647 

Shipman. Ernest, to Manage Shipman Cur- 
wood Pictures 674 

Sign Important Vitagraph Contract 675 

Signal Corps Overseas Films on Sale 671 

Simplex Notes Educational Interest 678 

Slacer Censorship Bill Smothered 638 

Smith. George. Sailing for London 642 

"Spotlight Sadie" (Goldwyn) , 715 

Swanson Interests Plan a New .$750,000 The- 
atre 646 

Southwestern Exhibitors in Clash with Ex- 
changes 672 

Starts to Aid Navy in Loan Campaign 637 

Strand Has Fifth Annnversary Week 673 

Sue to Keep Censor Off "Fit to Win" 641 

"Stitch in Time, A" (Vitagraph) 715 

Talmadge, Constance, with First National, Is 

Rumor 637 

They See Stars Act 676 

Universal Establishes Mexico Office 670 

Walthall to Appear in Six Pictures Made by 

Pioneer 671 

Watch Westchester's Wrinkles 665 

Whozit Enjoys Personal Appearances 690 

Will Show Churches Value of Film 672 

"Woman Who Win "Gets Another Royal 
Player 674 



TO ADVERTISERS 



CARBON.S AND CARBON ACCESSORIES. 

Speer Carbon Co 725 

EMXTRlCAl, AND MECH EQUIPMENT. 

Amusement Supply Co 718 

Fidelity Elec. Co 718 

Hertner Elec. Co 718 

Porter. B. P 721 

Reynolds Elec. Co 718 

Typhoon Fan Co 721 

Universal Motor Co 718 

MFRS. OF INDU.STRIAL, PICTURES. 

Empire City Film Lab 723 

Erbograph Co 725 

Rothacker Film Mfg. Co 721 

MFRS. OP MOVING PICTURES. 

American Film Co 617 

Arrow Film Corp .504 

Essanay Film Mfg. Co 505 

Famous Players-Lasky Corp., 

Colored Insert, 603-09 
First National Exhibitors' Circuit, Inc.. 627-29 
Fox Film Corp 634-.35 



Goldwyn Pictures Corp 611-616 

Hodkinson. W. W., Corp 618-19 

Jewel Productions, Inc Colored Insert 

Metro Pictures Corp 620-21 . 62.3-26 

Oliver Films. Inc Colored Insert 

Pathe Exchange, Inc Colored Insert 

Pioneer Film Corp 032-.33 

Raver, Harry, Inc 602 

Robertson-Cole Co Colored Insert 

Rothapfel Productions Colored Insert 

Select Pictures Corp Colored Insert 

Tower Film Corp 610 

Universal Film Mfg. Co ,506-OS 

Vitagraph Co .509-601 

World Film Corp 630-31 

MISCEI.L.ANEOUS. 

Acme Sales Co 721 

Automatic T. S. & C. R. Co 725 

Bioscope, The 716 

Cinema. The 716 

Classified Page 721 

Eastman Kodak Co 723 

Holcomb & Hoke Mfg. Co 726 

M. P. Directory Co 723 

Moore, Wm. N 723 

National Elec. Ticket Reg. Co 71S 

National Ticket Co 717 



Standard Snde Corp 723 

T. P. M 716 

When B-C. W. D 725 

Williams. A. F 718 

Zenith Mfg. Co 716 

Ml SIC A>'D MUSICAIj INSTRUMENTS. 

American Photo Player Co 718 

Lyons & Healy 726 

Professional School of Picture Playing 718 

i,OIU«Y DISPL.VYS. 

Exhibit Supply Co 717 

Newman Mfg. Co 716 

PROJECTION M.4CHINE MFRS. 

Master Machine Tool Co 715 

Power. Nicholas, Co 728 

Precision Machine Co 727 

PROJECTION SCREEN MFRS. 

Gold King Screen Co 717 

Minusa Cine Screen Co "23 



May 5, 191 > 



THE NEW YORK 
PUBLIC LIBR^Y 



THE MOVING PICTURE WORLD 



637 




STARS TO AID NAVY IN LOAN CAMPAIGN 



Each One of Fifteen W 
to a Battleship — Keen 

IN line with the activities of the in- 
dustry in behalf of the Victory Lib- 
erty Loan, the Associated Motion 
Picture Advertisers at their last meet- 
ing voted their full co-operation and 
have tendered to Rear Admiral T. J. 
Cowie, of the Navy Victory Loan Com- 
mittee, the services of fifteen of the big- 
gest motion picture stars to assist in 
sending the navy quota of the Victory 
Loan subscriptions "over the top." 
The exact manner in which the stars 
will aid in the Loan drive is explained 
by a telegram sent to Rear Admiral 
Cowie. 

"It has been decided to tender to you 
fifteen of the leading stars of the mo- 
tion picture world which we wish you 
would assign one to each of the super- 
dreadnoughts of the navy," says the 
message. Each of these stars will be 
sponsor for the battleship to which- she 
is assigned and she will devote what 
time she can spare to soliciting sub- 
scriptions to Victory Bonds, such bonds 
to be credited to the record of the ship. 
We are in hope that the star who suc- 
ceeds in securing for her ship the larg- 
est subscription may be publicly thanked 
or otherwise suitably rewarded by you." 

Acting on Admiral Cowie's sugges- 
tion, the following assignments were 
made by lot to the various ships : Ari- 
zona, Clara Kimball Young; Idaho, 
Billie Burke; Pennsylvania, Anita Stew- 
art; Utah, Elsie Ferguson; Arkansas, 
Alice Joyce; New Mexico, Pearl White; 
Oklahoma, June Caprice; Mississippi, 
Madge Kennedy; Wyoming, Geraldine 
Farrar; Delaware, Marguerite Clark; 
Nevada, Norma Talmadge; New York, 
Florence Reed; Texas, Mary Pickford ; 
Florida, Mabel Normand; North Dakota, 
Theda Bara. 



omen Players Is Assigned 
Competition Is Promised 

visit to Salt Lake last week. Miss Tal- 
madge was served with a summons out 
of the United States District Court. 
Attorneys with whom she consulted 
during her stay refused to divulge the 
details of the matter. It was intimated 
that the litigation, on coming to pass, 
would be either in California or New 
York. 

The appearance of Harry I. Carson, 
independent producer and owner of 
"The Unpardonable Sin," at the same 
hotel at the same time Miss Talmadge 
stopped there, gave rise to a wealth of 
rumors concerning her future plans. 



Constance Talmadge with 
First National, Is Rumor 

ALTHOUGH no announcement has 
been made by either Select Pic- 
tures or First National, rumors 
are in circulation to the efifect that Con- 
stance Talmadge, who is working under 
a contract with Select, will become affili- 
ated with First National in the fall. 

Miss Talmadge's contract with Select 
calls for a term extending considerably 
beyond the coming fall, but according 
to Joseph M. Schenck, the star's man- 
ager, the contract was signed by Mrs. 
Talmadge when Constance was a minor, 
and is now void. Miss Talmadge 
reached her majority on April 19. 

•A. letter from the Moving Picture 
World's correspondent in Salt Lake 
City brings the news that during a brief 



Terry Ramsaye Resigns 

as Publicity Director 

TERRY RAMSAYE has resigned as 
director of publicity for the Rialto 
and Rivoli theatres, effective as 
early as a successor can be installed. 
Mr. Ramsaye is leaving for the South 
on a vacation of some weeks and on his 
return will divide his attentions between 
Kinograms, a news reel in which he is 
interested, and his writing of frivolou-s 
fiction. 

"Purely business and for business pur- 
poses," was his statement of the mat- 
ter. "Kinograms is growing and needs 
more attention. Also spring is here." 

Mr. Ramsaye went to the theatres 
from the motion picture producing and 
distributing field. In the last few 
months he has edited a number of of- 
ficial pictures for the Government. In- 
cidentally he has retitled many of the 
pictures shown at the Rivoli and Rialto. 



Arthur Kane Retires as 

Select's General Manager 

ARTHUR S. KANE, general man- 
ager of Select Pictures Corpora- 
tion since its formation August 1, 
1917, is leaving that company. Imme- 
diately after the recent deal by which 
the Famous Players-Lasky Corporation 
retired from ownership in Select, figur- 
ing began between Lewis J. Selznick 
and Mr. Kane to re-engage him after 
his contract expired next August to di- 
rect the exchange system of Select 
Pictures. 

Early last ,week Mr. Kane informed 
Mr. Selznick he had decided to try his 
fortune in another enterprise. It was 
agreed to make no announcement until 
the arrival here Monday, .Xpril 21, of 
the Select branch managers from all 
parts of the country, when it was felt 
matters could be better explained to 
them. .\s his closing duties Mr. Kane 
coiuhK-tcd the conferences of managers 



which took place at the Hotel Astor the 
first three days of this week. 

"A week ago I decided my future 
activity," said Mr. Kane on Monday. 
"Plans are complete. They will be made 
known in due course. But I have not 
taken a vacation for five or six years 
and the first thing I am going to do 
is to go away for thirty days to ride, 
drive, fish and play golf. Soon after 
my return I shall have an announce- 
ment to make that will, I believe, be 
of interest." 



Picture Concerns Continue 
to Incorporate in New York 

Albany, April 21. 

LIKE mushrooms, motion picture con- 
cerns continue to spring up over- 
night in New York State, and each 
day finds them incorporating with Sec- 
retary of State Hugo. The latest ad- 
ditions include one in which Countess 
Floria de Martinprey is named as one 
of the incorporators. The company is 
to bear the name of The Countess Floria 
Film Corporation, beginning business 
on $25,000 and, in addition to the Coun- 
tess, including George W. and W. A. 
Colbey. Others incorporating in the 
past few days are the S. L. K. Serial 
Corporation, $25,000; S. S. Krellberg, 
Harrv Lewis and F. L. Dear; The C. 
E. Siiurtleff Company, $25,000, with C. 
E. Shurtleff, Thomas McMahon and 
William E. Atkinson, all of New York, 
as organizers. The Neptune Screen De- 
partment, $50,000, was incorporated by 
.\rthur W. Haab. Edward W. Wasser- 
nian and William S. Smart of New York. 
The It's-Up-To-You Film Company was 
also incorporated at $10,000 by A. E. 
Root, H. E. Edmond and P. .-K. Zirzel- 
mann. GRANT. 



Blackton to Resume Production May 1. 

J. Stuart Blackton is rapidly com- 
pleting his plans for even greater pro- 
duction activity in the next few months 
and will resume his megaphone in his 
own studios in Brooklyn May 1. His 
assistant, Jack Martin, and the studio 
staff are getting sets ready for the first 
scenes of his new production, title and 
theme of which are still held secret. 

Robert Gordon, signed by wire by 
Mr. Blackton, has arrived from Cali- 
fronia, to play the featured leading 
man's role with Sylvia Breamer. 



Broadway to Close for Alterations. 

After next Sunday night's perform- 
ance of pictures at the Broadway Thea- 
tre the house will go over to the man- 
agement of B. S. Moss and be closed 
for extensive alterations preliminary to 
its formal opening under the new regime 
on Friday night. May 2. The opening 
attraction will be "the Unpardonable 
Sin," the subject written by Major 
Rupert Hughes and starring Blanche 
Sweet. 



} 



638 



THE MOVING PICTURE WORLD 



May 3, 1919 



SLACER CENSORSHIP BILL SMOTHERED 

Death of New York's Proposed Law Efficiently 
Aided by Senator Walker's Political Strategy 



POLITICAL strategy was responsible 
to a large measure in smothering 
the Slacer censorship bill, which 
died in committee in the closing hours 
of the Legislature last Saturday even- 
ing. It appears that the bill was re- 
vived in the Assembly last week by 
Speaker Thaddeus Sweet, who has had 
a rather favorable leaning towards cen- 
sorship for the last year or two, and 
who has said on various occasions that 
he was favorable to such a measure. 
The bill was passed in the Assembly 
without much trouble and sent to the 
Senate where it was advanced to third 
reading with reference and apparently 
was on its road to ultimate passage. 
An alarm call hurriedly sent forth by 
the opposing forces to the bill resulted 
in Frederick H. Elliott, Arthur Friend 
and others hurrying here from New 
York. 

Senator Walker Helps Kill Bill. 

When things looked worst. Senator 
James Walker came to the aid of the 
opposing forces and so cleverly did he 
handle the situation that the bill was 
recommitted to one of the Senate com- 
mittees at the eleventh hour,, and at a 
time when, with the rush and confu- 
sion, there was little or no chance of 
bringing it back on the floor of the 
upper house. 

It appears that Senator Sage, an ad- 
vocate of the bill, secured sufficient 
votes to send it to a third reading. 
Senator Walker was out of the room 

Harry Rapf to Manage 

the Selznick Studios 

HARRY RAPF has been appointed 
by President Lewis J. Selznick 
as general manager of the Selz- 
nick Studios, in which capacity he will 
be associated with Production Manager 
Myron Selznick. 

Mr. Rapf is well known to exhibitors 
not only as a producer but as a show- 
man. Before entering the motion pic- 
ture business as an independent pro- 
ducer he was in the theatrical business, 
and the same knowledge which he 
gained in over twenty years as an ex- 
hibitor of stage plays he has employed 
in the production of pictures. 

As a producer Mr. Rapf has the box 
office angle. His record of successful 
screen productions include "The Master 
Hand," "The Devil's Toy," "His Broth- 
er's Wife," "Flower of Faith," "The Sil- 
ent Master," "The A'lad Lover," "The 
Great Love," "Wanted for Murder" and 
"Sins of the Children." 



D. C. McCIellan Is Dead. 

D. C. McCIellan, Twin City sales man- 
ager for Vitagraph, died April 11 at 
his home, 814 Ellwood avenue, Minne- 
apolis, from pneumonia He had been 
ill only a few days. 

Mr. McCIellan was born at El Paso, 
111., October 14, 1881. He was educated 
in the public schools at Pekin, 111. In 
1914 Mr. McCIellan came to Minneapolis 
and had been engaged in the moving 
picture business here since that time. 
He formerly operated theatres in Illi- 
nois and has also owned and managed 
moving picture houses in Minneapolis. 



at the time. When Mr. Elliott and 
others rushed to him for his assistance, 
he waited until Mr. Sage and one or 
two others were temporarily absent 
from the Senate, and then quietly as- 
certaining that he could muster suffi- 
cient Democratic votes to send the bill 
back into committee, he made his play, 
stating that an unfair advantage had 
been taken of his absence, and with 
votes to spare the bill went to its death. 

GRANT. 



Local 306 I. A. T. S. E. Will 
Raise Initiation Fee $25 

THROUGH M. J. Rotker, corre- 
sponding secretary of Local 306, 
I. A. T. S. E., comes the an- 
nouncement that beginning June 1, its 
initiation fee will be raised from $75 
to $100. 

Any projectionist who is thinking of 
affiliating with the union through Local 
306 would do well to do so before June 
1 and thus affect a saving of $25. This 
increase in the initiation fee has no 
companion raise in monthly dues as they 
remain the same as at present. 

Local 306 is completing plans for the 
attendance of its delegates at the an- 
nual convention of I. A. T. S. E. in 
Ottawa in May, at which session it will 
take an active part. 



Talmadge Sisters Arrive from Coast. 

Constance Talmadge, her mother, and 
her sister, Natalie, are now in New York, 
having arrived from the Coast Friday, 
April 18, to visit Norma Talmadge. As 
Saturday was Constance's birthday, a 
surprise party was tendered her by Mr. 
and Mrs. Joseph Schenck at the St. 
Regis Hotel, where a birthday dinner 
for twenty was served, followed by a 
theatre party, and winding up with an- 
other party at the Midnight Frolic on 
the New Amsterdam Roof. Among 
those present were Joseph M. Schenck 
and Norma Talmadge, Mrs. Talmadge, 
Constance and Natalie Talmadge, 
Irving Berlin, Edmund Goulding, Miss 
Mercita Esmonde, Miss Beulah Living- 
stone, Miss Anita Loos, Miss Ethel Gray 
Terry, John Emerson, Alfred Newman 
and Lieutenant Von Hoffman. 



Salt Lake Rebates Tax 

for Influenza Months 

MEETING the demand of the theatre 
managers of Salt Lake City, the 
city commission has rebated two 
months theatre license tax for the time 
the show houses were closed during the 
Spanish influenza epidemic last fall. 
Fourteen theatres were allowed rebates 
including every show house in the city 
which was operating at that time. They 
include the American, the Broadway, 
the Empire, the Isis, the' Liberty, Pan- 
tages, the Paramount-Empress, the 
Cozy, the Photoplay, the Princess, the 
Salt Lake, the Strand, the Orpheum and 
the Wilkes. 

Those theatres which had paid their 
1919 license tax were granted actual re- 
bates while the houses which had not 
paid their new license tax will receive 
credits upon this year's license in lieu 
of the rebates. The rebates paid 



amounted to $91.75 and the credits to 
$213.05, making a total of $304.80. 

The matter had been under advise- 
ment by the commission for several 
weeks, and upon final consideration it 
was decided by the commissioners that 
the manager's contention was fair in 
view of the fact that they had co- 
operated in every possible way to aid 
during the epidemic and in view of the 
further fact that stores were not made 
to close during the epidemic and the 
theatres probably suffered out of pro- 
portion to other lines of business called 
upon to pay a license tax. 



Must Pay Tax on Tickets for Children. 

An interpretation of the new theatre 
tax law has just been received in Salt 
Lake City from Washington. It is to 
the efifect that the same tax as is col- 
lected from adults must be paid for 
theatre tickets purchased for children 
under 12 years of age. Wherever chil- 
dren under this age are admitted free 
there is no tax, it is pointed out. This 
has been a debatable question in Salt 
Lake and the managers are happy to 
have it settled. 



Alice Brady Completes 

Her Contract with Select 

AT the end of this week Alice Brady 
will have finished her contract 
with Select. This contract will 
not be renewed, it is stated. Miss 
Brady's motion picture plans for the im- 
mediate future have not yet been deter- 
mined. She is at present considering a 
number of offers, several of which are 
understood to be unusual to a degree. 

Miss Brady, of course, continues her 
stage work, and is now approaching her 
300th performance in "Forever After," 
at the .Playhouse. As a star of the 
spoken drama. Miss Brady has scored 
a success that has few parallels in the 
annals of the American stage. In her 
first year as a star she has not only won 
a personal triumph, but is playing a 
solid season on Broadway. In her work 
as a legitimate star, she has won a de- 
gree of popularity comparable to that 
which is hers as a star of the screen. 
Alice Brady's notable success in "For- 
ever After," in addition to the popularity 
which already was hers through the 
medium of the screen, has made her 
name a box office magnet of great 
power. 



J. A. Koerpel Is Appointed 
Goldwyn's Seattle Manager 

J A. KOERPEL will remain in Seattle 
as an exchange manager after all. 
" The announcement which ap- 
peared in the Moving Picture World 
two weeks ago to the effect that he had 
jesigned his position as Seattle man- 
ager for World to enter the field of 
exporting was correct, but when Mr. 
.Aronson, Western division manager for 
Goldwyn, hurried up from San Fran- 
cisco and painted to Mr. Koerpel all 
the glories of a position as manager of 
the Goldwyn office, Koerpel could not 
resist the lure of the film game. He is 
now ensconced in the private office of 
the manager in the Seattle Goldwyn 
headquarters. 

Mr. Koerpel has not only been active 
in the organization of film men, but has 
worked on the last two Liberty Loan 
drives. He has been appointed to take 
charge of the film publicity end of the 
Victory Loan for this entire district. 



May 3, 1919 



THE MOVING PICTURE WORLD 



639 



NEW YORK'S SUNDAY BILL SIGNED 

Governor Smith Declares Previous Law, Was Ambiguous 
— Says Minority Have No Right to Impose Their Will on 
Public — Exhibitors Conduct Long and Winning Campaign 



GOVERNOR ALFRED E. SMITH, 
of New York, has signed the Sun- 
day motion picture bill. Cities 
and villages can now decide through 
their individual governing bodies as to 
whether or not they desire motion 
picture shows after 2 o'clock Sunday 
afternoons. The fight of years was 
concluded in the Executive Chamber 
Saturday afternoon, April 19, when with 
strokes of his pen Governor Smith 
signed this bill and a companion meas- 
ure which legalizes and permits Sun- 
day baseball. The victory is one of 
the greatest in the history of the mo- 
tion picture industry in this state. 
Other states, looking to New York, will 
undoubtedly follow the example which 
has been set. 

"The present law on the question of 
Sunday motion picture shows is more 
or less ambiguous," said Governor 
Smith, "and its proper construction has 
been a matter of doubt. Under con- 
flicting decisions of the Appellate Divi- 
sions in the various departments of 
this state the exhibition of motion pic- 
tures on Sundays has been held in some 
sections to be a violation of the law 
and in others that it was not. Neither 
party seems to have dared to put the 
question to a hazard of the decision 
of the Court of Appeals and by obtain- 
ing the judgment of the Court of last 
resort establish a uniformity of judi- 
cial holding on this subject. 

Public Opinion Has Been Strong on 
Subject. 

"Still further, in those departments 
where there has been a ruling against 
the legality of the exhibition of mo- 
tion pictures on Sunday, public opinion 
has been so strong on the subject in 
favor of the exhibition of motion pic- 
tures that the law as interpreted by the 



Appellate Division in many localities 
has not been in force. It stands as 
one of those disregarded statutes the 
inefficiency of which brings into dis- 
repute the entire body of our prohibit- 
ing laws. In addition to the reasons 
which I have urged and which appeal 
to me for the approval of the bill em- 
powering the various municipalities of 
the state to act upon the subject in 
regard to baseball, and which apply 
also to moving pictures, there exists 
the further argument that it is desir- 
able that the uncertainty of the present 
statute, both as to construction and 
enforcement be removed. This result 
can be attained by the enactment into 
law of this bill and so I accordingly 
approve it. 

Governor Receives Many Letters. 

"I have received hundreds of com- 
munications from citizens both advo- 
cating and opposing the measure, and 
I recognize that the feeling upon this 
subject is very deep and that the ac- 
tion which I am taking in the matter 
will be viewed with very great interest 
by a substantial portion of our citizens. 

"For this reason, I have given this 
subject my most careful consideration, 
not only since the hearing on the bill 
but since its first introduction, when it 
became probable that the matter would 
ultimately come before me for deter- 
mination. 

"I realize that a very substantial por- 
tion of our people most conscientiously 
oppose permission to indulge in recrea- 
tion or sports of any kind on Sunday. 
I respect them for their opinions and 
I believe that in those opinions they 
are entirely conscientious. 

Sunday Partisans Good Citizens. 

"On the other hand I know that a 
great many advocate the measure and 



believe in reasonable recreation and 
amusement on Sunday, and who con- 
sider that it is that species of rest 
which somes from change of thought 
and change of activity, and that they 
are equally good citizens of the com- 
monwealth, and that their opinions are 
entitled to equal weight. 

"After a thorough consideration of 
the matter, I am of the firm opinion 
that those members of a community 
who oppose all recreation and amuse- 
ment on Sunday, or at least the sort 
permitted by this amendatory bill, have 
no right, in law or in morals, where 
they constitute a minority of a com- 
munity, to impose their views upon the 
majority, who disagree with them, and 
who prohibit the latter from exercis- 
ing rights and privileges to which they 
deem themselves to be entitled, the 
exercise of which will in no wise inter- 
fere wnth the orderly and proper ob- 
servance of the day of rest by those 
desiring to refrain from attending 
amusements. 

Majority May Prevent Exhibitions. 

"On the other hand, this bill pro- 
vides that where a majority of the com- 
munity, as represented in its local Legis- 
lative body, is opposed to Sunday mo- 
tion picture shows, such amusement is 
prohibited in such locality. If repre- 
sentative government is what we claim 
and believe it to be, the action of the 
local Legislative body will properly re- 
flect, in each instance, the wish of the 
majority of the citizens themselves. 

"The witnessing of motion pictures, 
either with or without an admission 
fee, is. a most harmless diversion. It 
is in no sense deteriorating to the 
moral fibre of the witnesses. Well to 
do people can and do on Sunday pursue 
their amusements with entire impunity 




Enid Bennett In Paramount's "Law of Men" H as to Deal with Grown-ups and Children Both. 

Young America in tlie Pictuit; on tlie lUglit is Uiving a Modern Version of "Tlie Dying Gladiator." 



640 



THE MOVING PICTURE WORLD 



May 3, 1919 



and under the protection of the laws. 
Our golf courses are crowded, our high- 
ways are thronged with automobilists 
seeking on Sunday the change of scene 
and the beneficial effects resulting there- 
from. The activities of a poor man 
along this line are necessarily restricted 
by the limit of his means. 

No Invasion of Minority's Rights. 
"Some form of relaxation on Sunday 
is almost imperative and certainly most 
beneficial in the cases of that great 
mass of our people who during the 
six week days are employed in con- 
fining occupations. I cannot think that 
if the sentiment of the majority of 
any community, as represented by its 
duly elected officials, is in favor of per- 
mitting, under such restrictions and 
regulations as they may see fit to im- 
pose, the enjoyment of this very harm- 
less amusement on Sunday, the rights 
of the minority are in any wise invaded. 
"I believe that before any class of 
our citizens should be given the right 
to impose their views upon this ques- 
tion on which people so widely and 
conscientiously differ, upon those who 
disagree with them, they should, at 
least, represent the sentiment of the 
majority in their respective commu- 
nities. And so, I am letting the com- 
munities of this State, have the right 
to decide the question for themselves." 
Organization Turned the Trick. 
The victory really dates back in its 
inception to last fall, when the motion 
picture exhibitors of this State started 
a campaign which was carried on dur- 
ing the succeeding months in every city. 
So actively was the campaign waged 
that Buffalo sent petitions bearing the 
names of over 225,000 people favoring 
Sunday movies to its respective sena- 
tors and assemblymen. Rochester con- 
tributed 85,000 names to petitions and 
Syracuse 55,000. Queries were sent to 
every city of over 20,000 in the entire 
United States where picture shows are 
open on Sundays and the replies re- 
ceived added fuel to the campaign. 
Organization really turned the truck. 
Eighty per cent, of the theatres' in this 
State backed the movement to a finish. 
The Governor's final attitude on the 
measure was watched with much in- 
terest. In some one of those unmis- 
takable ways, which always exist and 
which are untraceable, word was cir- 
culated through the Capitol last Fri- 
day that the Governor had decided to 
sign the Sunday motion picture bill. 

Expect Early Action on Opening. 

Just what Albany will do in a move- 
ment to provide Sunday shows for this 
city seems more or less uncertain at 
the present time. George Roberts, who 
is at the head of the local league, has 
.said recently that matters would be per- 
mitted to drift until next fall, and that 
in the meantime the city would be 
sounded out as to its sentiment. In 
view of the fact that the neighboring 
city of Troy has Sunday movies and 
attracts many hundreds each week from 
this city it is reasonable to believe that 
the local aldermen will permit the thea- 
tres here to open on Sundays. 

Other cities about the State, judging 
from the reports which are already 
reaching the State Conference of 
Mayors, headquarters of which are lo- 
cated here, will take early action 
through their governing bodies toward 
opening the motion picture houses. 

GRANT. 



BROOKLYN SHOWMEN HAIL SUNDAY BILL 

Exhibitor Meeting Plans Dinner to "Triumvirate" 
of Cohen-Berman-O'Reilly— "Fit to Win" Assailed 



WHAT'S in a pen? Well, it all 
depends. If the pen is one of 
the three with which Governor 
Smith signed the Sunday moving pic- 
ture bill for New York, and if the pen 
is presented to you in appreciation of 
your tireless labor in working for the 
passage of the measure, than there is 
a whole lot more to the pen than an 
ordinary quill. 

Sydney S. Cohen, president of the 
New York State Exhibitors League, S. 
I. Berman, its secretary, and Charles 
O'Reilly, one of its strongest organizers 
and supporters, were the proud recipi- 
ents Monday, April 21, of the historic 
pens which registered Governor Smith's 
signature to the bill giving the Empire 
State Sunday motion picture. 

The Exhibitors League of Brooklyn 
met at midnight on April 19 to con- 
duct its usual monthly session and to 
celebrate the passage of the Sunday 
bill which the Governor had just signed 
that afternoon. The meeting went into 
the little hours as the showmen of 
Brooklyn paid tribute to the work of 
their three champions and then went 




Sydney S. Cohen 

Lead New York State Exhibitors' 
League to Sunday victory. 

on to puf their stamp of disapproval 
on "Fit to Win," the picture sponsored 
by Public Health. 

To Give Dinner to Trio. 

A dinner to Messrs. Cohen, O'Reilly 
and Berman was put under way with 
a burst of enthusiasm on the motion 
of John Manheimer. William Brandt, 
president of the Brooklyn league, is at 
the head of the committee arranging 
the dinner, which will probably be held 
at the Commodore. Not only the ex- 
hibitors of Brooklyn, but those of all 
the boroughs of New York will gather 
to eat and pay tribute to the work of 
the three men, to whom more than to 
any other individuals is due the victory 
of Sunday pictures in the state. 

Tribute will be paid at the dinner 
to the memory of the late Mayor Gay- 
nor, to whom is ascribed the fact that 



Sunday motion pictures were permitted 
on sufferance in New York City. A 
bust of Alayor Gaynor will be presented 
to the city by the exhibitors in grateful 
recognition of his friendship and sup- 
port. 

Praise for the Triumvirate. 

Practically every exhibitor at the 
Brooklyn meeting spoke on the work j 
done by Messrs. Cohen, Berman, and 
O'Reilly, popularly called the "trium- 
virate." The State Exhibitors League, 
which recently extended its scope and 
power by a sweeping reform of its con- 
stitution, particularly in reference to 
membership, was shown in President 
Cohen's report to have effected this 
year what the producing end of the in- 
dustry was unable to do last year, 
namely, secure the passage of the Sun- 
day bill. 

The trips made through the state by 
S. I. Berman, according to Mr. Cohen, 
had a great deal to do with the organi- 
zation of the exhibitors and their back- 
ing of the work at Albany. Mr. Ber- 
man's "flying trips" were made to cities 
and towns where organization was lack- 
ing, and he never came away from 
such a community without leaving an 
organized lot of enthusiasm behind him. 

Charles O'Reilly, whose Irish sense 
of government and administration was 
invaluable in New York and Albany, 
heartily commended the part taken by 
Rochester in the fight for Sunday pic- 
tures. 

Rochester a Hundred Per Cent. Town. 

"Rochester is a hundred per cent, 
town," said Mr. O'Reilly. "It deliv- 
ered every one of its five assemblymen, 
and one of its senators, and the other 
senator, although ill and unable to vote, 
expressed his favorable attitude toward 
the measure, and all these men voted 
against us last year. Every Rochester 
exhibitor is a member of the State 
League. 

"Although I value most highly the 
pen which I have received from Gov- 
ernor Smith, I am going to present 
mine to the picture showmen of 
Rochester. Theye're a fine lot, and the 
industry should be proud of them." 

Condemn "Fit to Win." 

The Brooklyn Exhibitors League then 
went on record condemning "Fit to 
Win," the public health picture which 
the government showed in the canton- 
ments under the title "Fit to Fight." 

"The film has served its purpose," 
said John Manheimer. "The govern- 
ment now has nothing to do with it. 
It is being exploited by the individuals 
who bought it from the government, 
and they are using the government 
literature for backing." 

Picture Not Shown by Exhibitor. 

Although the picture was shown at a 
Brooklyn house, it was pointed out 
that it was not the theatre of an ex- 
hibitor but a combination house which 
devotes most of its time to stage at- 
tractions. 

Not a single exhibitor at the meeting 
spoke in favor of the picture. A letter 
from William Brandt to Commissioner 
of Licenses Gilchrist was read, in which 
Mr. Brandt offered to the latter in the 



May 3, 1919 



THE MOVING PICTURE WORLD 



641 



name of the Brooklyn League, his 
thanks and support for his efforts in 
securing an injunction against the pub- 
lic exhibition of the film. Mr. Cohen 
added that the State League had also 
officially condemned the film in a letter 
to Mr. Gilchrist. 

The meeting on motion then went on 
record "condemning salacious films and 
particularly the film entitled 'Fit to 
Win'." The motion stated further "that 
the public health officials be requested 
to withdraw this picture from public 
exhibition, and if this cannot be done 
to withdraw its official sanction there- 
from; that a copy of this resolution be 
sent to the United States authorities 
at Washington, to the district attor- 
ney of the county to Deputy Police 
Commissioner Mrs. O'Grady and to 



Comissioner of Licenses Gilchrist, offer- 
ing to the latter our full and hearty 
support in his endeavor to prevent this 
and similar films from being shown on 
the screen." 

League Will Carry on Work. 

A telegram from Mr. Cohen shows 
that the New York State Exhibitors 
League is carrying on the work in con- 
nection with the interests of the show- 
men. In addition to its successful fight 
for Sunday showings the League was 
able to halt in the Senate the passage 
of the Slacer censorship bill which had 
passed the House. The work of the 
League, according to Mr. Cohen, will 
now be concentrated on the opening of 
the remainder of the State where Sun- 
day pictures are banned. 



to Forbid Commissioner 
ing with Its Showing 

who has for the past 
seen in several stage 
cific Coast, has joined 
edy Company forces 
tured in forthcoming 
productions. Miss Rob 
' work was in comedy. 
support of Eddie Lyon 
for a time and then 
work. 



few weeks been 
plays on the Pa- 

the L-Ko Kom- 
and will be fea- 
two-reel comedy 
erts's first screen 

She was seen in 
s and Lee Moran 

took up feature 



SUE TO KEEP CENSOR OFF "FIT TO WIN" 

Seek Through Injunction 
Gilclirist from Interfer 

A CAMPAIGN to insure the exhibi- 
tion of the film entitled "Fit to 
Win," originally produced for the 
use of the War Department with the ap- 
proval of the United States Public 
Health Service for exhibition in the 
army cantonments in this country and in ' 
France, has been launched with the sup- 
port of the army authorities and with 
the filing of a suit in the United States 
District Court, to enjoin John F. Gil- 
christ, Commissioner of the Department 
of Licenses, New York, from interfer- 
ing with the exhibition of the film. 

When the film was exhibited at the 
Grand Opera House in Brooklyn re- 
cently, Commissioner Gilchrist is alleged 
to have assumed the prerogative of 
public censor and notified the owners of 
the leading motion picture theatres in 
the city that if they showed the film in 
their playhouses it would be deemed 
sufficient cause for the revocation of 
their licenses. 

Commissioner Must Show Cause. 

The action of Commissioner Gilchrist 
is alleged to be illegal and unlawful, 
and Isaac Silverman, who recently ac- 
quired the rights to the film throughout 
the country, obtained an order from 
Judge Augustus N. Hand directing Com- 
rfiissioner Gilchrist to show cause why 
he shall not be enjoined from interfer- 
ing with the exhibition of the film. 

The film was produced with the hope 
and expectation of elevating the morals 
of the men in the service, and many 
army oflficials are of the opinion that 
its exhibition accomplished highly suc- 
cessful results and the film has received 
the indorsement not only of army of- 
ficials, but of prominent members of the 
medical profession and many clergymen. 
Has Been Found Valuable. 

"The film 'Fit to Win' in its original 
form is being used to good advantage in 
the army," says Meritten Ireland, Sur- 
geon General, "and it is high time that 
the general public should receive the 
benefit of its information and clear 
teachings. I regard motion pictures, next 
to newspapers, to be the most rapid and 
effective way of telling the people what 
needs to be done." 



Billie Burke Opens Big 

Loan Drive at Capital 

WHO'LL take the first bondsi" 
asked Billie Burke of the 
crowd of 50,000 that assembled 
at the steps of the south steps of the 
Treasury at Washington on noon last 
Monday to attend the opening cere- 
monies of the Capital's Victory Liberty 
Loan drive. 

Admiral Sims, who commanded the 
American fleet in European waters dur- 
ing the war, was among those present. 
People fought to go forward, but the 
admiral was on the job and reached 
Miss Burke before anybody else could. 
"I will," he cried. And he did. Admiral 
Sims, it will be recalled, was asked when 
America declared war when he could 
have the navy ready for action. "It's 
ready now," he said. And it was. 

Nobody minded playing second fiddle 
to the admiral, and for a long time after- 
ward the famous Paramount star was 
busy selling bonds, helping Washington 
off to a good start toward its quota of 
$20,307,000. 

At the personal request of Frank R. 
Wilson, in charge of publicity for the 
Victory Loan, Miss Burke, the Para- 
mount star, agreed to come to Wash- 
ington to open the drive. She arrived 
in the Capital Sunday afternoon. 



Edith Roberts Joins L-Ko Forces. 

Edith Roberts, who has been featured 
in Bluebird productions recently and 



Josie Sedg'wick Now with Universal. 

Josie Sedgwick, sister of Eileen Sedg- 
wick who will be remembered as Eddie 
Polo's leading woman in "The Lure of 
the Circus," has been added to the Uni- 
versal Western drama forces. Josie 
Sedgwick, has been seen in numerous 
Triangle releases. Miss Sedgwick will 
first be seen in "Hate Everlastin' " op- 
posite Pete Morrison, which will be 
produced by George Holt. 



Many War Films Ready 

for the News Weeklies 

THE War Department has an- 
nounced that in the near future 
there will be available for use 
in the news weeklies films showing 
American troops in all the varied phases 
of training, fighting and occupation, 
which were made in Europe by officers 
and men of the Signal Corps of the 
Army. 

Representatives of all the companies 
making news weekly films viewed the 
first showing of official Signal Corps 
films last week at the projection room 
of the International Film Service, in 
New York. Subsequent showings will 
be held weekly or oftener. 

"The war pictures thus made avail- 
able have never before been shown to 
the public," declared the War Depart- 
ment in announcing the completion of 
these films. "The films already in the 
possession of the War Department and 
not yet shown in public, are sufficient 
to furnish all the war scenes which 
the news weeklies can use for some 
months to come and additional material 
is still being received from Europe, in- 
cluding pictures from the Army of Oc- 
cupation in Germany and from Russia." 



Frank Currier Marries. 

Frank Currier, affectionately known 
as Metro's grand old man because of 
his long association with Metro in parts 
of old men, but who is not so old, was 
married to Miss Mabel Olms, an Eng- 
lish dancer. For many years Miss Mabel 
Olms had made her home in America, 
and she and Frank Currier were friends. 
Then Mr. Currier was stricken with a 
dangerous illness and Miss Olms had 
him brought to her home, where she 
nursed him back to health. 

At that time Frank Currier was the 
organ grinder in the stage production 
of "The Poor Little Rich Girl," with 
Viola Dana, but on his convalescence he 
came to California. After he became 
established in motion pictures he sent 
East for Miss Olms to come to Los 
Angeles, and when she arrived he per- 
suaded her to marry him. 



H. M. Gaylord Made Deputy. 

H. M. Gaylord, former assistant to 
Deputy Commissioner B. C. Keith, has 
been appointed deputy commissioner of 
the Bureau of Internal Revenue to suc- 
ceed Mr Keith, who resigned -April 15. 

Mr. Gaylord entered the service of 
the Treasury Department in 1905, com- 
ing to this city from Bristol, Conn. He 
has advanced rapidly, filling in succes- 
sion a number of important positions 
and has a very comprehensive knowl- 
edge of the revenue laws and the needs 
of taxpayers. 



Erects Big Sign on "Salome." 

A painting thirty feet high, repre- 
senting a scene in ancient Judea, con- 
fronted everybody who went near Gor- 
don's Olympia Theatre, Boston, during 
the run of the Theda Bara production 
"Salome." Topping this huge cut-out 
was another big cut-out showing Miss 
Bara looking over the city. 

This was one of many exploitation 
devices used by N. H. Gordon, owner 
of Gordon's Olympia, during the two 
weeks' run of the Bara spectacle. 



642 



THE MOVING PICTURE WORLD 



May 3, 1919 



GEORGE SMITH SAILING FOR LONDON 

Vitagraph's English General Manager Returns 
with Perfected Plans for Company's Expansion 



GEORGE H. SMITH, general man- 
ager of the Vitagraph Company 
in London, England, arrived in 
New York again this week on his way 
home. Mr. Smith sails for Europe on 
Satuday, having perfected arrangements 
for a remarkable expansion of Vita- 
graph's foreign business, now that war 
conditions make a resumption of normal 
business possible. 

Mr. Smith's last trip to America was 
in December, 1916, but his whole time 
in the United States on the occasion of 
that visit was scarcely a week. His 
present trip has embraced almost two 
months and he journeyed all the way 
out to Vitagraph's Hollywood studio 
and participated in the reunion of the 
Smith family in Santa Barbara. 

Mr. Smith said that the picture busi- 
ness in England was never in a more 
flourishing condition. 

Big Business for Theatres. 

"The entire amusement business in 
England is better than it has been in 
years. We have a vast floating popula- 
tion in the big English centers. Troops 
and civilians from all over the world 
are traveling through England, hotels 
are crowded and picture theatres are 
doing the biggest business in their his- 
tory. 

"A big boom is coming for Vitagraph, 
and it was mainly for the sake of speed- 
ing up negatives for shipment abroad 
and for the closing of contracts for the 
company's export business that I came 
to America. 

"When I get back to London we are 
going to initiate a big campaign. We 
are going to install American booking 
methods throughout our organization 
on the other side and I am going to have 
my rental manager make a trip to 
America to study at first hand the 




rental methods employed here by Vita- 
graph. 

London Office Resumes Pre-War Status. 

"Before the outbreak of the war, and 
particularly up to the time of America's 
participation in it, we did a truly phe- 
nomenal export business through our 
London office. We covered the entire 
Eastern Hemisphere with Vitagraph 
product, and I dare say that no com- 
pany has as big a representation in the 
Far East as Vitagraph had. 

"When the war came, and particularly 
when America entered the war, the ex- 
portation of negatives was so limited 
that our export business naturally could 
not keep apace with the demand. Now 
that normal conditions are in sight once 
more, the London office will again take 
over the exportation of Vitagraph pic- 
tures to the Eastern Hemisphere. 

"We have closed a number of impor- 
tant contracts for Vitagraph produc- 
tions, serials and two-reel comedies 
that will give the product of our com- 
pany a remarkable I'epresentation in 
the Eastern Hemisphere, and within the " 
next six months I look to see a bigger 
Vitagraph export business than at any 
time in the company's history. 

Did Big War Business in England. 

"Even during the war years we have 
done a remarkable business in the 
United Kingdom with the big Vita- 
graph specials, 'Over the Top,' 'The 
Common Cause' and 'Womanhood, the 
Glory of the Nation.' 'The Battle Cry 
of Peace' we released in England under 
the name of 'The Americans' Home,' and 
what the picture did stands as one of 
the achievements of the cinema busi- 
ness in England. 

George H. Smith is a brother of Al- 
bert E. Smith, president of the Vita- 
graph Company. His visit offered him 
the opportunity of participating in the 
reunion of the Smith family, which oc- 
curred out in Santa Barbara about 
April 1. 



Mrs. Drevf Wants Scripts. 

Stories' in synopsis form for two-reel 
comedies of the familiar Drew type 
are still wanted by the V. B. K. Film 
Corp., 220 West Forty-second street, 
and are wanted very badly at the pres- 
ent moment. Mrs. Sidney Drew will 
continue to produce two-reel stories for 
the Paramount program, adhering to 
the original lines, and as she has al- 
ways looked after the scenario end the 
stories will be unchanged in their gen- 
eral style. The full synopsis only is 
wanted. Full continuities will not be 
considered. 



George H. Smith 

General manager of Vitagraph'B 
London office. 



Tate to Assist James Cruze. 

Cullcm B. Tate, who just returned 
from France after over a year's service 
in the Camouflage Corps, will be assist- 
ant director to James Cruze in the pro- 
duction of Wallace Reid's new picture, 
"You're Fired," on which work was be- 
gun last week at the Lasky Hollywood 
studio. 

Mr. Tate was employed at the studio 
for several years before he enlisted. 




Charlie Takes the Pastry 

From the Green Room Magazine, of 
Sydney, Australia. 

The Very Well-Known Cake 
Goes to Charlie Chaplin 

FOR several years past the Green 
Room Magazine of Sydney, Aus- 
tralia, has given a huge cake to 
the most popular screen or stage star 
appearing in that country during the 
year. Heretofore, women stars have al- 
ways been the lucky recipients of the 
pastry, but this year, by a popular vote 
of the people, the cake was awarded to 
Charlie. 

The cake, covered with an icing that 
represented a decorative relief map of 
the Australian continent, arrived at the 
studio on Chaplin's birthday, April 16, 
and was shared by the comedian with 
the kiddies of a Los Angeles children's 
home. 



Universal Engages Winter Hall. 

Winter Hall, who has been seen in 
a number of Cecil B. DeMille produc- 
tions, and who was more recently seen 
opposite Helen Jerome Eddy in "The 
Turn in the Road," has ben engaged by 
Universal to support Dorothy Phillips in 
her next Universal drama now being 
produced at the West Coast studios by 
Allen J. Holubar. Simultaneously with 
the announcement of Mr. Hall's addi- 
tion to the supporting cast comes word 
that Alaxine Elliott Hicks, well known 
to Broadway theatregoers because of 
her many appearances on the stage in 
juvenile roles, has also been given' a 
prominent part in Miss Phillips' pro- 
duction. Other members of the Phillips 
cast are William Stowell, Robert C. 
Andersen, Stanhope Wheatcroft, Thurs- 
ton Hall and Margaret Mann. 



Ernest Dench Leave's for England. 

President George Julian Houtain, of 
Gray Seal Productions, announces the 
resignation of Ernest A. Dench as pub- 
licity director. Mr. Dench left Satur- 
day, April 26, on an extended trip to 
England in the interests of Gray Seal 
Productions. 



May 3, 1919 



THE MOVING PICTURE WORLD 



643 



FIRST NATIONALS HOLD CONVENTION 

Second Annual Gathering Brings Exchange Managers Into 
New York to Devise New Method for Go-operation — With 
One Exception Entire Board of Directors Is Re-elected, 
with James D. Williams Again Ghosen as Gircuit Manager 



AT the Hotel Astor matters First 
National centered and seethed 
from Easter Sunday until Wed- 
nesday evening, April 23, when the sec- 
ond annual convention of franchise 
owners in the First National Exhibitors' 
Circuit was held. Coincident with these 
sessions the managers of the circuit 
met in their first conclave. In both di- 
visions the delegates worked continu- 
ously for three days, stopping only for 
luncheon and dinner, the social features 
being also interspersed with such mat- 
ters of business as might be openly dis- 
cussed. ' 

Announcements of importance to 
franchise holders and picture showmen 
who serve the public with First National 
attractions were made during the three 
days' session. Marshall Neilan will be- 
gin work on a series of special features 
in July, the first issue being promised 
for an early date in October. Charles 
Ray has been placed under contract to 
become a First National star January 1 
next, meanwhile finishing off his pres- 
ent engagement with Thomas H. Ince 
by making eight releases between now 
and the end of the current year. 

Paid Up Capital Stock Increased. 

The capital stock was increased from 
$50,000 to $150,000, the additional allot- 
ments being subscribed to immediately. 
The election of officers and directors re- 
sulted in only one change in the direc- 
torate. At the personal request of Wal- 
ter F. Hayes, he was replaced on the 
board by Ralph Clark, of New York, 
other interests demanding Mr. Hayes' 
undivided attention. James D. Williams 
was re-elected manager of First Na- 
tional for another year and Harry 
Schwalbe continues as secretary-treas- 
urer. 

The exchange managers decided to 
form the First National Sales Club and 
to meet with the franchise holders in 



subsequent annual conventions here in 
New York. James D. Williams was 
elected president of the exchange men's 
organization, with Harry Weiss, of Chi- 
cago, secretary. 

It was determined that a "house 
organ" should be published as essen- 
tial to the efficacy of the Sales Club, 
und to this end C. L. Yearsley vves 
made publisher and Earl Hudson editor 
of the "booster" sheet to be published 
at weekly intevals and bearing the mes- 
sage of co-operation that has built up 
the First National to its present en- 
viable station in the film market. 

Exchange Men Form Sales Club. 

It is a striking tribute to Mr. Williams 
that he was chosen to head the Sales 
Club without consulting him. Likewise 
did the exchange managers express their 
appreciation of the help Messrs. Years- 
ley and Hudson have given them in in- 
sisting upon their running the new pub- 
lication. When Lieut. Jim Anderson 
made these announcement on behalf 
of his co-workers he declared that the 
exchange men demanded these men and 
would not countenance any declinations. 

While "work" was the slogan of the 
joint conventions, "play" was not en- 
tirely eliminated ; but the delegates 
stayed under the shelter of their own 
hotel roof to gambol at two luncheons 
and two dinners, the Tuesday evening 
meal really being worthy of classifica- 
tion as a banquet, when both exchange 
managers and franchise owners as- 
sembled in the Belvidere Room to eat, 
to listen to several felicitous addresses 
and to be entertained by professional 
singers delegated by Waterson, Berlin 
& Snyder, publishers of several vocal 
numbers that are based on the titles of 
First National Film features. 

James D. Williams Greatly Popular. 

Here it was that James D. Williams 
came in for the presentation of a mas- 



sive silver cup, a tribute from the ex- 
change managers. The inscription on 
the beautiful token tells the whole 
story: "To Our Dynamo." Lieut. 
James Anderson, on behalf of the ex- 
change managers, made the presenta- 
tion speech, while Harry Weiss pre- 
sented the cup. There was an impelling 
note of sincerity and earnestness in 
Lieutenant Jim's tribute to Mr. Wil- 
liams, and in acknowledging his per- 
sonal gratitude for the gift the man- 
ager of the First National voiced the 
appreciation of the franchise owners 
for the concerted efforts of the ex- 
change managers, who have worked en- 
thusiastically in building up, in a little 
more than a year, a business of the im- 
portance and influence in the trade 
First National has achieved. 

Delegations Join in Banqueting. 

During the early period of banqueting, 
Col. Fred Levy, of Louisville, held the 
gavel and interjected a spirit of con- 
vivial brightness into the occasion by 
his conspicuously easy and magnetic 
methods and manners. Later on Presi- 
dent Lieber assumed command only to 
impress the spirit of earnestness that 
pervaded the convention by calling the 
franchise holders into an evening ses- 
sion, but not until the menu had been 
disposed of and the banquet had reached 
its happy conclusion. 

It was conspicuously noticable that 
the First Nationalites had come here 
to get down to business and dispose of 
matters swiftly and thoroughly. What 
happened in the meetings of the fran- 
chise holders is not of record, but the 
exchange managers met forenoon, after- 
noon and evening in sessions that are 
declared to have been inspired by the 
co-operative spirit that has brought 
First National to the front in speedy 
order. 

Trade newspaper men got their only 




If "The Road Called Straight" Leads to the So ene on the Right, We'll Take a One-Way Ticket. 

Louis Bennison in the Betzwood feature released through Goldwyn is an apostle of the straight and narrow path. 



644 



THE MOVING PICTURE WORLD 



) 



May 3, 1919 



"peek" at the franchise holders during 
the banquet, but at two luncheons and 
one memorable dinner they listened to 
frequently interjected addresses by 
various men big in First National 
affairs and thus learned that while the 
exchange men were pegging away with 
the work in hand their employers were 
equally industrious in threshing out the 
weighty matters that came before them. 
The irrevocable impression was gained 
that the well known "busy bee" is a 
laggard and wastrel in comparison to 
First Nationalites from top to bottom. 
Arabian Nights Modernized. 

Monday noon the "press gang" was 
first introduced to the exchange men 
at a luncheon served with Lieut. Jim 
Anderson at the head of the table. 
Monday evening C. L. Yearsley chape- 
roned exchange managers and news- 
paper men through a dinner of memor- 
able portent. What was eaten tasted 
good and what was said listened like 
pages from the manuscript of unpub- 
lished fairy tales. Sides ached, ribs 
rocked and the lid of laughter rattled as 
the risibles of the assembled company 
hit the ceiling and rebounded over and 
over again. It was after midnight be- 
fore all those adepts at their game had 
told all they knew about the film busi- 
ness. There was another luncheon 
Tuesday noon, with food prepared at a 
different range, traveling one block to 
Moore's chop house being the only de- 
parture from an otherwise strictly Hotel 
Astor location. 

Finishing off this story is a detailed 
time table of events and subjects dis- 
cussed during the convention. These 
interludes were staged solely by the ex- 
change managers while their bosses 
delved into even more weighty sub- 
jects on another floor of the hotel. 
There was still a third section of the 
Astor beside the meeting room reserved 
for the convenience of First National- 
ites — the press room, where Earl Hud- 
son and his obliging assistant, Mr. 
O'Connor, were in supreme control. 
Here the newspaper men fared well at 
the hands of Messrs. Yearsley and 
Hudson. 
High Praise for Yearsley and Hudson. 

These two marvels of efficiency ac- 
quitted themselves with ease and grace 
throughout the convention. It was 



Yearsley and Hudson who piloted, 
plotted and schemed to keep the "going" 
smooth and easy for the exchange men 
and their bosses. And it is a matter 
worthy of record in imperishable print 
that First National, in every unit of the 
organization, appreciates the efficiency 
of its publicity experts. Time and again 
were Yearsley and Hudson singled out 
specificalljr in speeches by both ex- 
change men and franchise holders as 
subjects of praise for their demonstrated 
skill and efficiency. 

Franchise Holders in Attendance. 
Franchise holders in attendance, 
headed by the directorate, included, be- 
sides Manager James D. Williams, Rob- 
ert Liebler, Indianapolis, president; 
Harry Schwalbc, Philadelphia, secre- 
tary-treasurer; E. H. Hulsey, Dallas; J. 
G. von Herberg, Seattle; T. L. Tally, 
Los Angeles ; Aaron Jones, Chicago, 
and R. H. Clark, New York. Directors : 
Fred Dahnken, San Francisco; F. V. 
Fisher, Seattle; M. P. Dewees, Van- 
couver; William H. Swanson, Salt Lake; 
Harry T. Nolan, Denver; Mr. Schulin, 
Winnipeg; M. L. Finkelstein, Minne- 
apolis; Tom Saxe, Milwaukee; A. H. 
Blank, Omaha; William Sievers, St. 
Louis; N. J. Flynn, Kansas City; 
Nathan Ascher, Chicago; Col. Fred 
Levy, Louisville ; E. V. Richards, New 
Orleans; E. Mandelbaum, Cleveland; A. 
L. Freedman, Cleveland; A. C. Barbian, 
Akron; John Kunsky, Detroit; E. I. 
Church, Paterson ; George N. Trendle, 
Detroit ; Jacob Fabian, Paterson ; L. D. 
Beggs, Canada; J. B. Clark, Pittsburgh; 
Tom Moore, Washington ;• R. D. Craver, 
Charlotte, N. C. ; Frank Ferrandini, 
Richmond ; H. Brouse, Winnipeg, and 

B. F. Staples, Ottawa. 

Exchange Managers on Hand. 
Twenty three exchange managers as- 
sembled. They were-: Harry Weiss, Chi- 
cago, Boyd Cunningham, Washington ; 
W. E. Lusk, Cleveland; C. R. Beacham, 
Atlanta; James Skirboll, Pittsburgh; A. 

C. Seery, Chicago; L. Bickel, Dallas; 
Jack Brainard, Oklahoma City; H. J. 
Fitzgerald, Milwaukee; J. F. Cubberly, 
Minneapolis; Harry Scott, Detroit; 
Lieut. Jim Anderson, Richmond; Lee 
Goldberg, Louisville; Tom Spry, Boston; 
J. H. Von Tilzer, New York; Mr. Fauk- 
ner, New Jersey; W. J. Heenan, Phila- 
delphia; F. A. Fischer, Seattle; Floyd 




Brown, Indianapolis; Jacob Fabian, 
New Jersey; Mr. Sueringer, New 
Orleans; E. V. Richards, Jr., New 
Orleans, and Percy Smith, Buffalo. 
Program of Discussions. 
MONDAY, APRIL 21 

10:00 a. m. Roll Call and Registration- 
Lieut. Jim Anderson, of Richmond, Va., Branch 
Chairman, presiding. 

10 :30 a. m. Address of Welcome by J. D. 
Williams. 

10 :45 a. m. Statements by Managers of Sub- 
jects They Wish to Have Discussed. 

11 :00 a. m. "Advertising — Why We Do It. 
The Manager's Part in It," by C. L. Yearsley, 
Advertisiiiff Manager, First National. 

11 :.S0 a. m. Open Discussion. 

12 :00 m. "The New York Viewpoint — Why 
Exchange Managers Are to Blame" — by George 
Blaisdell, Editor, Moving Picture World. 

12 :30 a. m. First National Luncheon to Man- 
agers with Thirst Limitations Censored by 
Trade Journal Editors. 

2 :00 p. m. "The Inspection, Projection and 
Care of Films in the Exchange, in the Theatre 
and During Transit" — W. E. Lusk, Manager 
Cleveland Branch. 

2 :30 p. m. Open Discussion. 

3:00 p. m. "The Value of Snort Subjects to 
First National Exchanges" — By Floyd Brown, 
Manager Indianapolis Branch. 

3 :.30 p. m. Open Discussion. 

4.00 p. m. "Basing Rentals on Population" 
— A Letter Explaining How It Is Done in the 
Minneapolis Territory. 

4 :30 p. m. Open Discussion on Sales Methods 
in Other Territories. 

.") :30 p. m. Adjournment for Dinner. 

8 :00 p. m. "The Value of Concentration" — 
by A. J. Beecroft, New York Representative Ex- 
hibitors' Herald. 

8 :15 p. m. "Suggested Forms of Co-operation 
Between Exchanges" — By Lee Goldberg, Man- 
ager Louisville Branch. 

8 :4.5 p. m. Open Discussion. 

9 :30 p. m. Adjournment. 

TUESDAY, .\PRIL 22 

10:00 a. m. "The Troubles of First Nation- 
al's Auditing Department". — by George Grant, 
Auditor. 

10:15 a. m. Open Discussion. 

10 :30 a. m. "The Contract Department and 
the Branch Managers" — by William Morgan, 
Manager Contract Department. 

10 :4.5 a. m. Open Discussion. 

11 :00 a. m, "Optical Illusions" — by J. D. 
Dannenberg, Business Manager Wid's Daily. 

11 :1.5 a. m. Open Discussion. 

11 :,30 a. m. "How We Get Exhibitors to 
Book New Chaplins at $15.00 a Day Minimum" 
— by A. B. Knox, Manager Salt Lake City 
Branch. 

11 :45 a. m. Open Discussion. 

12 :00 m. "The Trade Journal's Part in the 
Industry" — by W. A. Johnston, Publisher Mo- 
tion Picture News. 

12 :.30 p. m. Luncheon. 

2 :00 p. m. "First National — Past — Present 
and r uture"— bi/ Its President. 

2:30 p. m. "Helling {Not a typographical 
error) the Exhibitor" — by Leslie Mason, Man- 
aging Publisher Exhibitors' Trade Review. 

3 :00 p. m. Open Discussion of Service Ideas 
in Use by Branches. 

3 :.30 p. m. "The Celluloid Bolshevik" — by 
George Blair, Eastman Kodak Company of 
Rochester. 

4 :00 p. m. Open Discussion of Fire Preven- 
tion Measures Employed by Different Offices. 

4 :.30 p. m. "Prospects for 1020" — by Harry 
Schwalbe, Secretary-Treasurer, First National. 

5 :00 p. m. "Rever.se English" — by E. L. Hud- 
son, Publicity Dent., First National. 

5 :30 p. ni. Adjournment. 

6 :.30 p. in. Dinner for First National Mem- 
bers and Managers. 



A Moment of Mixed Emotions from "Whom the Gods Would Destroy." 

This powerfully lillcd Fin'st National release sliow.s luTewith a stirriiiK scene 
with a ladle about to do some slirrini^ itself. 



Flynn Returns to New York. 

E. S. Flynn, special representative for 
Frank G. Hall and Samuel L. Rothapfel 
in marketing the Rothapfel Unite Pro- 
gram, has returned to the New York 
offices of Independent Sales Corpora- 
tion after a two weeks' trip through the 
New England territory. Mr. Flynn re- 
ports a keen interest throughout the 
territory in the Rothapfel Program. 



May 3, 1919 



THE MOVING PICTURE WORLD 



645 



ON THE SCREEN IN MANY CITIES. 

Minneapolis. 

Garrick (J. K. Johnson). — The Turn In 
the Road (Exhibitors Mutual). 
WtnnlpeK- 
Province (H. J. Jernberg). — William S. 
Hart in The Poppy Girl's Husband (Art- 
craft). 

Gaiety (H. J. Jernberg). — Dorothy Phil- 
lips in The Heart of Humanity (Univer- 
sal). 

Pliiladelpliia. 
Fairmount (H. M. S. Kendrick). — Grif- 
fith's The Girl Who Stayed at Home (Art- 
craft); Constance Talmadge in Experi- 
mental Marriage (Select); Marguerite 
Clark in Three Men and a Girl (Para- 
mount). 

Lios Angrelea. 
Broadway (T. L. Tally). — Alice Brady in 
The Hollow of Her Hand cSelect). 
Indianapolis. 
Circle (S. Barret McCormick). — The 
Turn of the Road (Exhibitors Mutual); 
Madge Kennedy in Daughter of Mine 
(Goldwyn). 

Eurel^a, Cal. 
Orpheum (J. Lindsay Brown). — Alma 
Rubens in Diane of the Green Van (Ex- 
hibitors Mutual) ; George Walsh in I'll 
Say So (Fox). 

Detroit. 
Majestic (Geo. E. Guise). — William 
Faversham in Silver King (Paramount); 
Vivian Martin in Little Comrade (Para- 
mount). 

Madison (John H. Kunsky). — D. W. 
Griffith's The Girl Who Stayed at Home 
(Artcraft). 

Washington (John H. Kunsky). — The 
Price of Innocence" (First National Ex- 
hibitors' Circuit). 

Adams (John H. Kunsky).— Constance 
Talmadge in "Experimental Marriage 
(Select). 

Liberty (John H. Kunsky). — Gladys 
Brockwell in The Pitfalls of a Great City 
(Fox); Norma Talmadge in The Probation 
Wife (Select). 

New York City. 
Strand (Joseph L. Plunkett). — Geraldine 
Farrar in The Stronger Vow (Goldwyn). 
Eighty-first Street (A. L. Shackman). — 
Henry B. Walthall in Modern Husbands 
(Exhibitors Mutual); Charles Ray in The 
Sheriff's Son (Paramount). 

Rivoli (Hugo Riesenfeld). — Charles Ray 
in Greased Lightning (Paramount). 

Rlalto (Hugo Riesenfeld). — Cecil B. De 
Mille's For Better for Worse (Artcraft). 
Fox's Audubon (Ben Jackson). — John 
Barrymore in The Test of Honor (Art- 
craft) ; William Farnum in The Jungle 
Trail (Fox). 

Fox's Academy of Music (Charles 
Wuerz). — William Farnum in The Jungle 
Trail (Fox); Ethel Clayton in Pettigrew's 
Girl (Artcraft); George Walsh in Help! 
Help! Police! (Fox); Priscilla Dean in The 
Exquisite Thief (Universal). 




Another Triumvirate — David Belasco, Mabel Taliaferro and Cyril Maude. 

Who will produce Universal's Stage Women's War Relief series. 



Fox's Bay Ridge (William Waldron). — 
Dorothy Dalton in Extravagance (Art- 
craft) ; William Farnum in The Jungle 
Trail (Fox). 

Fox's Bedford (Harry W. Moore). — 
William Russell in Brass Buttons (Pathe- 
American) ; Mae Marsh in Spotlight Sadie 
(Goldwyn). 

Fox's Comedy (David Schaefer). — 
George Walsh in Help! Help! Police! 
(Fox); William Farnum in The Jungle 
Trail (Fox). 

Fox's Crotona (Phillip Levy). — Charles 
Ray in The Sheriff's Son (Artcraft); 
George Walsh in Help! Help! Police! 
(Fox). 

Fox's City (Sam Pried). — Taylor Holmes 
in A Regular Fellow (Triangle); Crane 
Wilbur in Devil M'Care (Triangle). 

Fox's Folly (Harry Lipkowitz). — Mad- 
laine Traverse in The Love That Dares 
(Fox) ; William Farnum in The Jungle 
Trail (Fox), 

Fox's Jamaica (John Spagna). — Elsie 
Ferguson in The Marriage Price (Art- 
craft) ; William Farnum in The Jungle 
Trail (Fox). 

Fox's Ridgewood (A. H. Anderson). — 
Charles Ray in The Sheriff's Son (Art- 
craft); William S. Hart in The Poppy 
Girl's Husband (Artcraft). 

Fox's Star (Arthur E. Smith). — George 
Walsh in Help! Help! Police! (Fox); Will- 
iam Farnum in The Jungle Trail (Fox). 
Fox's Terminal (Fred M. Schafer). — 
George Walsh in Help! Help! Police! 
(Fox); Madlaine Traverse in The Love 
That Dares (Fox). 



Card Gets More Responsibility. 

Lynn S. Card, general sales manager, 
Independent Sales Corporation and 
Film Clearing House, Inc., has been 
given the added responsibility of han- 




dling the executive end of the sales on 
the Kothapfel Unit Program. With the 
release of the first Charles Miller pro- 
duction, started this week at the Bacon- 
Ba'<er studio under the direction of Mr. 
Miller, Mr. Card will have another list 
of sales to promote. Mr. Card has the 
supervision of 18 Film Clearing House 
exchanges. 



Goldwyn Moves its Main 

Office to Fifth Avenue 

THE main offices of the Goldwyn 
Pictures Corporation and the 
Goldwyn Distributing Corporation 
will be moved on Saturday April 26 
from 16 East 42d street to the eighth 
floor of the Winfield Building at 469 
Fifth avenue. 

No greater commentary on the growth 
of the Goldwyn organization can be 
made than the fact that within the 
two and one-half years of its exist- 
ence it has been necessary to more 
than double the floor space required 
for the transaction of its business. 
Whereas, at 16 East 42d street, only five 
thousand square feet were occupied by 
this growing concern, at the new quar- 
ters something more than ten thousand 
square feet will be occupied. 

The Winfield building, of course, will 
only be used for the main offices. The 
foreign and exchange offices of Gold- 
wyn comprising over 7,000 square feet, 
will continue to be at 509 Fifth avenue, 
and the warehouse at 14th street, ten 
thousand square feet in area will re- 
main in the same place. 

A new arrangement of offices will be 
made on removal to the Winfield build- 
ing. Apart from the offices of the six 
Goldwyn executives, which will be par- 
titioned off and private, all departments 
will be out in the open, forming an 
expanse of several hundred desks. 



Here's the New Combination Which Will Make Jack London Pictures. 

C. E. Shurtleff and J. Frank Brockliss, seen on either side of the late Jack 

London, who have formed the C. E. Shurtleff Company to 

picturize the London stories. 



Elaine Hammerstein Is 

Selznick's Third Star 

SELZNICK Pictures Corporation an- 
nounces it has secured the ex- 
clusive services of Elaine Hammer- 
stein. She becomes the third star un- 
der the Selznick banner. Miss Hammer- 
stein is to start work shortly. 

Miss Hammerstein is the daughter of 
.\rthur Hammerstein, the theatrical 
producer, and a great granddaughter of 
the famous Oscar. She made her first 
appearance upon the legitiniate stage 
at the tender age of five. Her first pic- 
ture was "The Face in the Moonlight." 



646 



THE MOVING PICTURE WORLD 



May 3, 1919 



1919 WILL BE REMARKABLE IN BUILDING 

Report Shows Construction Work to Cost Total of 
Nearly Two Billions — Over 300 Picture Projects 



States Department of 
a report through its 



THE United 
Labor in 
Division of Public Works and 
Construction Development predicts that 
the year of 1919 will prove one of the 
greatest in American history for build- 
ing and construction work. 

Contracts let in March show con- 
clusively that building is getting under 
way despite the talk of high prices. 
The March record is better for 1919 
than for any other year since 1911, ex- 
cepting 1917, when Government con- 
struction made the record abnormal. 
From a study based on 6,446 building 
projects known to have been contem- 
plated at the signing of the armistice, 
involving a cost of $1,892,275,000, the 
Department of Labor concludes that SO 
per cent, of these projects are yet to 
be started. 

A questionnaire was sent in February 
to the builders of these 6,446 projects, 
of which 2,882 are public undertakings, 
78 being Federal, 279 State, 593 county 
and 1,932 municipal. In general terms, 
high prices of material, wage scales and 
difficulty in financing are the chief ob- 
stacles to building as shown by the 
tabulation of the questionnaire infor- 
mation. Conflicting statements from the 
same state, however, show that sec- 
tional and local conditions are the de- 
termining factors rather than a general 
and widespread rule. For instance, 42 
Ohio builders claim a shortage of ma- 
terial, while 163 specifically state there 
is no material shortage. 

The Moving Picture World, through 
its own building department, has cata- 
logued over 300 moving picture theatre 
projects in building and remodeling 
during the past six weeks, showing the 
motion picture industry is booming 
ahead with the best of prospects. 



Modern Flatbush Theatre 

Will Cost Half Million 

A THEATRE which promises to be 
one of the finest in New York 
State will be erected at Flatbush 
and Albemarle Road in Brooklyn by a 
syndicate headed by John Manheimer. 
The completion of the building, work on 
which will start June 1, will mean the 
expenditure of half a million dollars. 

Plans have already been drawn for 
the house, which will be a combination 
theatre, with a main auditorium seat- 
ing 3,000. A revolving stage, a large 
waiting room designed to obviate the 
congested lobby, and an automobile park- 
ing space for the use of the patrons are 
some of the features of the new theatre 
which will be known as the Albemarle. 

The transfer of the property owned 
by the Borden Condensed Milk Com- 
pany involved one of the biggest real 
estate transactions in Flatbush for a 
number of years. 

John Alanhcimer, who heads the 
syndicate building the Albermarle, is 
the owner of the Park Theatre and one 
of the pioneers of the Mutual Film Cor- 
poration. Speaking of his plans, Mr. 
Manheimer said: "There can be no 
doubt as to the success of this project. 
The demand for good, clean entertain- 
ment in Flatbush greatly exceeds its 
present supply. 



"One of the many features of the new 
theatre will be an immense assembly 
hall on the second floor for public as- 
semblies, balls and banquets in this sec- 
tion. This feature will be welcomed by 
the residents of Flatbush, as heretofore 
there has been no place of public as- 
sembly for them." 



Swanson Interests Plan 

a New $750,000 Theatre 

PLANS for a new theatre building to 
cost $750,000 are being prepared, ac- 
cording to announcement which has 
been made by W. H. Swanson interests 
in Salt Lake City. The new theatre is 



to be built on Main street, though as shows. 



yet the exact site has not been an- 
nounced. Mr. Swanson now owns three 
theatres here, the American, the Lib- 
erty and the Strand. 

Several years ago the property of 
the old St. Paul's Episcopal church, 
Fourth South and Main streets, was 
purchased by Mr. Swanson. The prop- 
erty lies across Main street from the 
Newhouse hotel, one of the leading 
hotels of the city. Whether this is to 
be the site of the new showhouse, how- 
ever, is a matter which can only be 
conjectured at the present time. 

h is reported that ground will be 
broken for the new theatre at once. 
The plans have been made in Denver 
and Mr. Swanson is reported to have 
lett that city for New York to complete 
arrangements for the new Salt Lake 
City theatre. It is said to be the plans 
of the Swanson interests to erect a 
tneatre which will not only have facili- 
ties for motion pictures but which also 
can accommodate the largest road 



MANY NEW HOUSES FOR CALIFORNIA 

San Francisco Reports Outlook So Promising 
Plans Are Being Made for Biggest Business Ever 



PROJECTS for new theatres in San 
Francisco and the territory served 
by local film exchanges are crop- 
ping up in numbers that insure a tre- 
mendous amount of building work of 
this kind in the near future. While 
construction costs are still above the 
normal, builders are preparing to have 
work rushed, so promising is the out- 
look in the amusement field. Contracts 
are now being let for several new 
houses and by mid-summer work on 
many of these will be in full swing. 

Several new theatres are being 
planned for the downtown district in 
San Francisco, although promoters of 
these have not made formal announce- 
ments to this effort. The property at 
Eddy and Mason streets, where the 
Tivoli Opera House w^s located at the 
time of the great fire in 1906, has been 
taken over by a concern having a chain 
of theatres on the Pacific Coast and 
work will be commenced shortly on 
the erection of a large theatre with an 
entrance near Market street. Negotia- 
tions are under way for a transfer of 
the Prager department store property 
at Jones and Market streets to theatre 
interests. A consummation of this deal 
and the erection of a theatre would 
place Film Row in the heart of the 
amusement district. 

Plan House for Santa Cruz. 

Plans are being prepared by Reid 
Brothers, San Francisco architects, for 
a 2,000-seat house to be erected at Santa 
Cruz, Cal., for F. D. Hihn, who has 
leased it to Kahn & Greenfield. These 
same architects are working on plans 
for a 1,500-seat house to be erected at 
San Rafael, a suburb of San Francisco. 
This theatre, which will cost about $125,- 
000, has been leased to Max Blumenfeld 
and Sam Gordon for a period of twenty 
years. Plans are also being prepared 
for a large theatre to be erected at 
Merced by Charles H. Douglass, of the 
Elite Theatre and associates. Voters 
of Tulare have voted bonds in the sum 
of $^)0,000 for the construction of a 
municipal auditorium that may be used 
for the showing of moving pictures, and 
a similar structure is being planned for 
Porterville. 



From Honolulu comes word that the 
Consolidated Amusement Company, of 
which Joe Cohen is the head, plans the 
erection of a theatre at Bethel and 
Pauahi streets at an estimated cost of 
$150,000. 

Enea Brothers are erecting a new 
moving picture house with a seating 
capacity of 1,500 at Pittsburgh, Cal., and 
will name this the California. The con- 
struction of a $100,000 theatre at Turlock 
is being planned, but this project has 
not reached a definite stage. 

CHURCH. 



Philadelphia to Have Two 
New Theatres at $350,000 

PLANS have been started for two of 
the largest and best equipped 
moving picture theatres in Phila- 
delphia, the cost of both to aggregate 
$350,000. H. Child Hogens is the archi- 
tect for both structures. 

One of the houses will be located in 
Frankford, on Frankford avenue, near 
Oxford, and will have a seating capacity 
of 2,500. A pipe organ costing $25,000 
will be installed and the total cost of 
the theatre will be $150,000, according 
to the owner, William Freihofer. 

The other house will be erected in the 
northern section of the city at German- 
town and Lehigh avenues, and when 
completed will surpass any in the vicin- 
ity. The seating capacity will be 3,500. 
The interior wall will be covered with 
satin tapestry, and a pipe organ costing 
$30,000 will be another feature. 



$80,000 Picture House for Santa Barbara. 

Work has already started on E. A. 
Johnson's $80,000 theatre on West 
Canon Perdido street, Santa Barbara, 
Cal. The house will seat over 1,000. 
There will be no balcony, but a saucer- 
shaped floor will gvie the best possible 
view of the screen. 

The pipe organ is being planned to 
cost $30,000. A unique feature will be 
a tunnel exit leading from the center of 
the floor. Mr. Johnson's new house 
will be devoted exclusively to moving 
pictures. 



May 3, 1919 



THE MOVING PICTURE WORLD 



647 



SELECT CHIEFS HOLD CONVENTION 

Hotel Astor Scene of Conclave of Branch Managers 
and Home Officials Who Outline Vigorous Year's 
Campaign and Wedge In Attractive Social Program 



RIGHT on the heels of Lewis J. Selz- 
nick's acquisition of 100 per cent. 
control of Select Pictures, and the 
removal of the entire Selznick Pictures 
forces from their West Coast studios, 
under Myron Selznick, came the week's 
convention of Select Pictures Corpora- 
tion branch managers and home officials 
at the Hotel Astor, beginning Monday, 
April 21. 

All of which, added to the many ac- 
tual social and business happenings of 
the convention, points to the fact that 
Select is selecting the big things at 
which to drive during the coming year. 

The big announcements at the close of 
Tuesday's session were those made by 
Lewis J. Selznick when he stated 
that Sam E. Morris is to be Select's 
general manager, succeeding Arthur S. 
Kane, resigned, and that Charles Rog- 
ers will be director of sales, a new and 
important office in the organization. 
There will be no delay in the assump- 
tion by these two officials of their new 
duties. They will don the harness of 
their offices on April 28. 
Promotion from Ranks Select Policy. 

In connection with his announcement 
Mr. Selznick made the statement that 
promotion from the ranks will be the 
policy of his organization in the future. 
He pointed out the importance which 
he attaches to the progressive advance- 
ment of live members of Select. 

"A man," he said, "cannot stand still. 
He must either go forward or go back- 
ward. The man who retrogrades nat- 
urally passes out of sight. The man 
who shows himself capable of advance 
will be given opportunities. I want to 
make it plain that there is no limit to 
the height to which a man working for 
Select can raise himself if he refuses to 
rest contented at each level of his at- 
tainment." 

As early as last Monday the Select 
managers began to arrive in New York, 
and by Monday morning all were on 
hand. The first informal meeting was 
held in Select's home office at 729 Sev- 
enth avenue, where the visiting man- 
agers took turns in wringing Lewis J. 
Selznick's hand, in congratulation on his 
acquisition of complete control of Select. 

Starting of? with a handshaking fest, 
the day wound up with a cabaret party 
at Reisenweber's, while wedged in be- 
tween were a lunch, a dinner and a 
theatre party at the Criterion, where 
"Three Wise Fools" entertained. 
Business Talk on Tuesday. 

Tuesday's session of the convention 
opened in the College Room of the 
Astor at 10 A. M. It was a purely busi- 
ness meeting, and the discussion cen- 
tered about salesmanship and plans for 
the balance of the season. In addition 
to the branch managers, the meeting 
was attended by Joe Unger, general 
manager of Select's Canadian branch. 
Mr. O'Laughlin, of the Montreal branch ; 
Phil Selznick, of Cleveland; Dave Selz- 
nick, of Boston ; assistant general man- 
ager, J. J. Rotchford ; Bedell, of Chicago ; 
Safier, of Boston ; purchasing agent, C. C. 



Ryan; Walter J. Porgis, E. R. Durham, 
B. L. Faralla, G. M. Sheppard, treas- 
urer, Morris Kahn ; general manager, Ar- 
thur S. Kane ; Lester Adler, and public- 
ity manager, Vivian M. Moses. 

Salesmanship was the topic at the 
third day's session of the conference. 
The meeting opened with a request for 
a general discussion of sales policy and 
the method of interesting the disinter- 
ested exhibitor. A number of valuable 
facts were set forth by the various man- 
agers relative to the methods employed 
in their respective offices. 

Vigorous and Thorough Discussion. 

Mr. Kane asked for opinions regard- 
ing the policy of various managers, 
which resulted in a frank and open dis- 
cussion. Matters of Select policy, ser- 
vice and pictures were talked about 
thoroughly. 

At 1 :30 P. M. tlie session adjourned. 
After a group picture on the roof of the 
Astor, luncheon was indulged in until 




Lewris J. Selznick. 

President of Select Pictures. 

3 o'clock, when the afternoon meeting 
took up the subjects of the morning 
conclave. 

The acquisition of Olive Thomas and 
Eugene O'Brien as Selznick stars and 
the distribution of their features 
through Select gave rise to an enthu- 
siastic outline of a vigorous campaign 
during the course of the convention. 

Wednesday night the party saw 
"Lightnin'" at the Gaiety, which was 
followed by an after-theatre party at 
the Ziegfeld Frolic. 

Sophie Tucker Entertains. 

Sophie Tucker, the attraction at Reis- 
enweber's on Monday night, sang a few 
of her best songs for the Select party 
and made a number of complimentary 



remarks about Olive Thomas, Eugene 
O'Brien, Lewis J. and Myron Selznick. 

Those in the party included the fol- 
lowing Select branch managers : Henry 
Siegel, New York; M. Milder, Philadel- 
phia; Charles R. Rogers, Boston; S. S. 
Webster, Buffalo; V. P. Whitaker, 
Washington; Leo F. Levison, Pitts- 
burgh ; Sam E. Alorris, Cleveland ; Harry 
H. Hicks, Cincinnati; James O. Kent, De- 
troit; Fred C. Aiken, Chicago; J. C. 
Ragland, St. Louis; C. W. Taylor, 
Omaha; A. H. McLaughlin, Kansas City; 
H. A. Rathner, Minneapolis; T. O. Tat- 
tle, Atlanta; IL G. Till, New Orleans; 
C. C. Ezell, Dallas; H. E. Lotz, Los 
Angeles; H. L. Knappen, San Francisco, 
and Albert W. Eden, Seattle. 

The others were Mr. and Mrs. A. H. 
Blank, of Des Moines; Harry Rapf, Mrs. 
Lewis J. Selznick, Mr. Finklestein, of 
St. Paul and Minneapolis; assistant 
branch manager Bedell, and Mrs. Bedell, 
of Chicago; Phil Selznick, Cleveland, 
salesman ; D. J. Selznick, assistant 
branch manager, of Boston; Edith Koch, 
private secretary to Lewis J. Selznick; 
Myron Selznick, president of Selznick 
Pictures ; David Selznick, secretary of 
Selznick Pictures, and Haward Selznick. 
Morris and Rogers Are from Rank*. 

Sam E. Morris and Charles Rogers, 
who were the center of Tuesday's big 
annotincements, both illustrate Mr. Selz- 
nick's contention that the best men rise 
from the ranks. A few years ago when 
Lewis J. Selznick was vice-president 
and general manager of World Film, Mr. 
Morris worked his way to the position 
of manager of World's Cleveland Ex- 
change. Later when Afr. Selznick found- 
ed his own company, he installed Mr. 
Morris as treasurer of Selznick Enter- 
prises. When Select was formed Mr. 
Morris was given the title of East Cen- 
tral general manager, with jurisdiction 
over Detroit, Cincinnati and Cleveland. 

Charles R. Rogers joined Select when 
it was founded in 1917, being appointed 
to the post of Buffalo branch manager. 
Shortly after, Buffalo became known as 
one of Select's leading exchanges. Mr. 
Rogers was then made New England 
manager, while now he is advanced to 
the new position of Director of Sales. 

Thursday morning was devoted to an 
exchange of opinions concerning the 
Ziegfeld Midnight Frolic. 

A short business session Thursday 
afternoon in the College Room of the 
.^stor closed the convention. 



Selznick Stars Travel to Dance. 

Olive Thomas and Eugene O'Brien, 
Selznick Pictures stars, accompanied by 
Mrs. Lewis J. Selznick, Myron Selznick, 
David Selznick. Charles R. Rogers, direc- 
tor of sales, and Morris Satier, of Select's 
Boston exchange, left New York Thurs- 
day afternoon for Providence to attend 
the moving picture ball in the Armory 
Thursday night. The members of the 
party were the guests of Governor Beek- 
nian, of Rhode Island. The proceeds of 
the ball will be given to the Fund for 
the Fatherless Children of France. 



6+8 



THE MOVING PICTURE WORLD 



May 3, 1919 



Rambles Round Filmtown 




With WALTER K. HILL 



ujj|tA^iiyj!iyjiiyii^iiutiiy}iiyj|iy^iMi iyii^iMiMityjiMig^ 




T 



The Rambler. 

come to our 
lately returned 
Picture World, 



Salute and Hail to 
A Brace of Regulars. 

HERE was an un- 
usually interest- 
ing and intelli- 
gent assemblage of 
bright young men seg- 
regated on one of the 
floors of Keen's Chop 
House (advt.) on Sat- 
urday afternoon pre- 
ceding Easter to wel- 
city Ben Grimm, who 
to the staff of Moving 
and Charles R. Condon, 
who was visiting our city and his sister 
Mabel at the time. 

The occasion gave the two lads proof 
that although they were long absent, an- 
swering the call of their country, that 
the "tradepaper gang" and an elect 
number of the P. A. fraternity had not 
forgotten them. Also the event fur- 
nished opportunity for many shafts of 
wit and wisdom to pass over and 
through the heads of the assembled 
congestion of brains. 

Pete Smith, general press representa- 
tive of Famous Players-Lasky (advt.) 
made the best speech of the hour. Said 
Pete: 

"What will you have?" and in answer 
the bunch ran up a bill for pretty close 
to $8, which is hereby certified against a 
possible bulge in Pete's "swindle sheet." 
That a good time was had by all we 
vouch. 

Better still, ask: Laurence Reid, 
Jerome Beatty, Arthur Northam, C. S. 
Sewell, Alfred J. Chalmers, Peter Milne, 
Ben H. Grimm, James L. Hoff, R. C. Mc- 
Elravey, Charles E. Hastings, Louis R. 
Reid, Lynde Denig, Epes Winthrop Sar- 
geant, George Blaisdell, Joseph L. Reddy, 
Arthur M. Brilant, Pete Smith, Fritz 
Tidden, Charles R. Condon, U. S. A., 
General Hospital No. 10, Boston ; Wil- 
liam J. Reilly, James Beecroft, Paul C. 
Hinz, Joseph L. Kelley or me. 
— V — 
Billboard Campaig-n for — is a trade pa- 
per headline that might be kept standing, 
but for the change of the attraction's 
name each week. 

Eddie Rosenbaum, Jr., missing from 
these locations for some time, has been 
discovered in Los Angeles as manager 
for Tom Mix. We have an illustration 
of Mr. Rosenbaum, Jr., at the engrav- 
ers. It will be well worth missing. 

There Are Movie "Fans" and 

There Are Walking Ditto. 

By way of getting a higher efficiency 
and better service, Hugo Iliesenfeld in- 
structed that the night watchman of the 
RivoU be equipped with a recording pe- 
dometer to keep track of his travels in 
the dark hours. It was to show whether 
or not that watchman kept moving. 

That ingenious person, however, had 
other Ideas. Pie attached the pedometer 
to an electric fan motor and the next 
morning the record clerk found that the 
watchman had done 15,000 miles the night 
before. — -Terry Ramsaye. 



Rambles' Own "Stunt" Suggestion. 



Another Stage Scandal. 

On the Tucker stage at Brunton 
studio, some one just back from New 
York was telling Betty Compson all 
about the plays on Broadway. After- 
ward, Betty heard an extra man passing 
it along. 

"There's one of them war plays that 
I shoulda thought woulda got the gate 
way back last November when the 
armiss-tiss was signed, and they stop- 
ped drafting. And here the public kept 
it going till a few weeks ago. You know 
the one I mean — John Barrymore in 
'Exemption.' " Thomas Shepherd. 

— V — 

"For Better, for Worse" is a forthcom- 
ing movie. 

We trust it will be for better. 

— V — 
Comparative Expressions. 

Harry Raver has Leah Baird and 
William Fox has Theda Bara. 
Then there's Mack Bennett's Bathing 
Girls. 

— V 

Screen Queens and Lavish Gifts. 

The Movie News, printed in the interest 
of a Marion, 111., cinema palace, prints this 
reference to the generosity of screen 
queens: 

"After completing a picture, many stars 
give the dresses worn in the play to the 
'extra girls.' If Theda Bara did that with 
her 'Cleopatra' dresses some 'extra girl' 
at Fox's is going to accumulate either an 
awful cold or a bad case of sunburn." 

— v — 

"The Cry of the Weak"— Pathe. 

If your patrons like the strong melo- 
drama, I doubt whether you could satisfy 
them any better with another picture 
than you could with "The End of the 
Game." — P. S. H., in Empy News. 
- — V — 
Concerning Profit and Loss. 

When Universal and Finkelstein & 
Ruben cast up accounts as the result 
of a change J. L. Johnston made this 
week in his location, it will be found 
that the Minneapolis firm will be heavy 
on the profit side. For five months 
Johnston has been turning out crisp, 
film-selling publicity from Universal's 
home office, where, under Tarkington 
Baker, he has scored an enviable record. 

His stuff counts in effectiveness with- 
out useless waste of space and Finkel- 
stein & Ruben are entitled to con- 
gratulations for the move they have 
made in taking Johnston back to his 
own home town to do their advertising 
and publicity. For some time the new 
F. & R. publicist edited Amusements in 
Minneapolis and acted as Twin City 
correspondent for Moving Picture 
World. With work to do in both Min- 
neapolis and St. Paul, Johnston has a 
chance to develop his ideas and un- 
questioned ability. 



Hotel Astor Installs Rival 

. to Alexandria's Magic Rug. 

WC. PATERSON, manager of the 
Criterion, Atlanta, ran into his 
• old pal Joe Lee on the edge of 
the rug and Josephus immediately 
screened a sales talk in behalf of Anita 
Stewart's "Midnight Romance." With- 
out giving the Southern showman a 
chance to break the continuity, Joseph 
turned every angle in his argument 
until half an hour had fled. 

"But, Joe," finally broke in Patterson, 
"I've booked the picture for a week in 
my house." 

"Well, I must say," spouted Josephus, 
"that you've got a nerve, under the cir- 
cumstances, to be taking up this much 
of my time." 

* * * 

Jim Beecroft, on behalf of the Ex- 
hibitors Herald, presented James D. 
Williams with a beautiful bouquet of 
long-stem roses at the First National 
banquet. In ten minutes Colonel Levy, 
of Louisville, had given them "for sec- 
ond run," as he explained it, to the girl 
who was song-plugging for the occasion. 

Whereupon James was knocked 
speechless — and you know what that 
means to Jim! 

Nameless shall be the hero of this 
adventure of an exchange manager — 
biit here's what actually happened. His 
wife joined him in the trip to New Y'ork 
for one of the conventions that lately 
kept our town alive with film men. 
While alone in the stateroom occupied 
en route, wifey killed time by inspect- 
ing the contents of her husband's grip. 

She discovered, in a quiet corner of 
the bag a sheet of paper bearing a list 
of telephone numbers with names, 
strange to her, set opposite. On arriv- 
ing in our city, wifey called every num- 
ber and asked the woman who, in each 
instance, answered the phone to join 
Mr. Soandso at dinner. Then she sug- 
gested to hubby that they go to the 
Knickerbocker for dinner that night — 
and walked into the party of six "skirts" 
who had assembled to greet him! 
— v — 
Over a Demi Tasse at the Club. 
I look with regret to the dry- 
Ness, due on the first of July; 

But Alex. J. Herbert 

Gives orders for sherbert, 
And never comes through with the rye. 
— Silas Frank Seadler. 

Mistake Brings Fall to Peggy Hyland. 
— Publicity Headline. 
"Even as you and I." 



Some screen queens shine socially while 
others are social "shines." 

Personal: 

D. B. S.- — You can do better than that. 

We have reason to believe that Harry 
Reichenbach is "at it again." 

Tliose postal cards are said to herald 
"When Bear-Cat Went Dry." 

For man who never drinks a drop, 
Harry knows a lot about prohibition. 
— V — 

"President Wilson to See (deleted) 
Films on Way Home" is a publicity line 
so common that nobody pays any at- 
tention to it. 

He would seem to be coming from the 
Peace League only to dash into a thou- 
sand leagues of picture film. 



May 3, 1919 



THE MOVING PICTURE WORLD 



649 




Entered at the General Post Office, New York City, as Second Qass Matter 
PublUhed Weekly by the 

CHALMERS PUBLISHING COMPANY 

516 FIFTH AVENUE, AT 43D STREET, NEW YORK CITY 

(Telephone, Murray Hill, 1610, 1611, 1612. 1613.) 

J. P. Chalmers, Sr President 

J. F. Chalmers Vice-President and General Managrer 

E. J. Chalmers Secretary and Treasurer 

James L. Hofif Assistant General Manager 

George Blaisdell Editor 

A. MacArthur, Jr Advertising Manager 

The office of the company is the address of the officers. 
CHICAGO OFFICE— Suite 917-919 Schiller Building. 64 West Randolph 

St., Chicago, III. Telephone, Central 5099. 
PACIFIC COAST OFFICE— 610-611 Wright and Callender Building, Los 

Angeles, Cal. Telephone, Broadway 4649. G. P. Harleman, Business 

Representative. 

SUBSCRIPTION RATES. 
United States, Cuba, Mexico, Hawaii, Porto 

Rico and Philippine Islands $3.00 per year 

Canada 3.50 per year 

Foreign Countries (Postpaid) 4.00 per year 

Changes of address should give both old and new addresses in full 
and be clearly written. Two weeks' time should be allowed for change. 

ADVERTISING RATES. 

Classified Advertising — 3 cents a word for Help or Positions 
Wanted, minimum SO cents ; 5 cents a word for all commercial 
ads., minimum $1. 

Display Advertising Rates made known on application. 

NOTE — Address all correspondence, remittances and subscriptions to 
MOVING PICTURE WORLD, 516 Fifth Avenue, at Forty.third Street, 
New York, and not to individuals. 

CINE-MUNDIAL, the monthly Spanish edition of the Moving Pic- 
ture World, is published at 516 Fifth Avenue by the Chalmers Publish- 
ing Company. It reaches the South American and Spanish- speaking 
market. Yearly subscription, $2. Advertising rates on application. 



Saturday, May 3, 1919 



New York Exhibitors Show Teamwork 

NEW YORK STATE has a Sunday local option 
law. The measure permitting municipal governing 
bodies to sanction motion picture performances 
after 2 o'clock Sunday afternoons was signed by Gov- 
ernor Smith on April 19. The act was the culmination 
of a campaign waged along progressive lines by the ex- 
hibitors of New York. At the head of the picture show- 
men Striving for the triumph of majority rule were 
Sydney S. Cohen, president of the State Exhibitors' 
League; Samuel 1. Berman. its secretary, and Charles 
O'Reilly. Their work has been energetic and intelli- 
gent. They discarded old lines. They organized first 
and talked afterward ; and when there was talking to 
be done, before legislative committees or the Governor, 
they avoided the employment as speakers of too many 
men directly connected with the industry. 

So ends a situation in the Empire State that has been 



a menace in those communities where Sunday pictures 
were condoned, rather than permitted. As the Gov- 
ernor truly said in his memorandum accompanying the 
signing of the bill, "neither party seems to have dared 
to put the question to a hazard of the decision of the 
Court of Appeals and by obtaining the judgment of the 
court of last resort establish a uniformity of judicial 
holding on this subject." 

As an indication of the vigor with which the picture 
showmen attacked the difficult task of upsetting deep- 
rooted prejudice, it is necessary only to mention the 
accomplishment of the Buffalonians who secured 225,- 
000 signatures to favoring petitions. Then there was 
Rochester, a "hundred per cent, town," the five assem- 
blymen and one voting Senator of which all were re- 
corded in favor of the measure. 

New York has done well. It has set a mark for other 
states to shoot at— and it will be strange if some of 
these, with the example of the Empire State before 
them, do not register a bullseye. It all reminds of the 
remark of Joseph H. Choate, vears ago, following a 
decision by the United States Supreme Court that a 
certain income tax measure was unconstitutional : "It 
just goes to show that some things may be done as 
well as others." 

The World and "Bolshevism on Trial" 

IN its issue of April 19 the Moving Picture World 
printed a page article entitled "Bolshevik Play Has 
Big Points." The aim of the writer was to indicate 
to the exhibitor how in the exploitation of "Bolshevism 
on Trial," he could increase his receipts. 

The writer in question was strongly of the belief that 
the picture contained a message and that it should be 
shown as widely as possible. In his zeal to accomplish 
this end he suggested the use of means plainly not in 
the interest of public order. 

We regret the publication. 

It afiforded opportunity for exploitation by profes- 
sional spokesmen for discontent. 

It did not reflect the attitude of the World as main- 
tained throughout the twelve years of its existence. 

Inspired by eagerness but not by heat crowds may 
storm a box office without public danger resulting. In 
a production containing a theme upon which feeling 
runs high, however, exhibitors are bound to use every 
care to avoid arousing the passions of their clientele or 
of their townspeople. 

The World will continue to be an advocate of sane 
showmanship. 

The "Service" We Give to Exhibitors 

IN a majority of instances picture showmen of today 
are men who have gained "showmanship" either 
in the business they now follow or in other 
branches of theatrical entertainment. There are others, 
however, who are just coming into management or 
ownership of picture houses— and to this element 
among our subscribers it seems fitting that something 
should be said of the "service" Moving Picture World 
gives to its readers. 

Two-thirds of the matter printed in our pages, week 
after week, year in and year out, is "service" in some 
form. The other third 'may be broadlv classified as 
"news" that, in itself, is Largely "service" in that it 
keeps our readers posted on' what is happening 
throughout the industry — bringing into i.solated towns 
the a.sscmblcd news of the "business in which our 
subscribers are engaged. 

In various departments are segregated material 
citlicr written by our own stafl^ or' submitted hv the 



650 



THE MOVING PICTURE WORLD 



May 3, 1919 



publicity departments of manufacturers and distrib- 
utors for the benefit of showmen who "play" the pic- 
tures specifically referred to. Many of the depart- 
ments are explicit in their designation. In other 
pages we print "interviews" that, at first glance, may 
not seem to be anything but "personal publicity." But 
a moment's thought will give the lead to live wire 
exhibitors — will carry those interviews into the local 
papers to center attraction on the particular star or 
attraction at the time the individual showman is offer- 
ing to the public the picture which ,the interview con- 
cerns. All that needs be done is to insert the name of 
the theatre and playing date of the attraction, add 
"credit" at the end of the article to Moving Picture 
World and your newspaper has an article especially 
written to exploit, for the benefit of our exhibitor-sub- 
scribers, the attraction that is booked to sell tickets. 
Our paper is full of "publicity." The exhibitor who 
combines thought and action can keep his local news- 
papers supplied with all the "reading notices" they 
need print to give theatres a proper showing. By 
using this publicity to accompany the advertising paid 
for by the picture showmen our subscribers can get 
the price of their subscription returned to them every 
week. By applying the pages of Moving Picture 
World to the exploitation of his theatre and attractions 
picture showmen will discover that their investment 
in a subscription is value returned and multiplied over 
and over again. 

Film Conventions Increase Efficiency 

CAPTAINS of the film industry follow the lead 
of other great commercial institutions in hold- 
ing conventions of their sales forces — and they 
do well. Meeting their fellow-workers face to face 
makes for a better understanding throughout the time 
that shall ensue until they meet again. Letter-writing 
is the only long-distance expression we have for real 
personal characteristics. We may think we know a 
man by his letter — but we are sure we know him better 
when we meet face to face. 

Two prominent distributing concerns assembled 
their sales forces in New York for Easter week. The 
First National, being more grounded on co-operative 
lines than Select, also convened as franchise holders. 
The "big guns" of both organizations enjoyed the great 
advantage of having their many sales managers all to- 
gether in one room, where they could talk over the 
affairs of their organization with mutual authority 
and receptiveness. 

So firmly do First National's sales heads believe in 
the convention idea that they resolved, as a body, to 
pay their own way to New York next year, if needs be. 
that they may get together at least once a year for 
the co-operative "boost." No doubt every exchange 
manager throughout the country would benefit him- 
self and increase his efficiency if he might meet his co- 
workers all in a bunch at least once a year. 

The more conventions the better for the industry as 
a whole. 

California Doing Its Share of Theatre Building 

TllT^ theatre building boom has struck California. 
Word just received from San Francisco tells of 
several houses being planned for the downtown 
district, one of these to be at Eddy and Mason streets, 
with an entrance on Market street. Other large thea- 
tres are slated for Santa Cruz, San Rafael, Merced. 
Tulare, Porterville, Pittsburgh and Turlock. Hono- 
lulu is to have a $150,000 house. 

Little San Rafael, a town across the bay from San 



Francisco, will have a structure costing $125,000. Its 
lessees will be Max Blumenfeld and Sam Gordon, the 
latter one of the pioneer exhibitors of the Bay City. 
The Tulare house will be in the form of a municipal 
auditorium, for which the residents have voted bonds 
to the amount of $60,000. 

Down in Santa Barbara, E. A. Johnson is building 
a theatre costing $80,000 and seating over 1,000. There 
will also be a pipe organ costing $30,000. 

Statistics compiled in Washington show that the 
building record for the country for last March is 
the best since 1911, with the exception, of course, of last 
year, when the total was high owing to excessive Gov- 
ernment construction. It is estimated that of projects 
contemplated at the time of the signing of the armis- 
tice and involving an expenditure of nearly two 
billions, probably one-half are yet to be started. 

Upward Business Trend 

IRREFUTABLE proof that the motion picture bus- 
iness right now is on the threshold of its most 
prosperous period is contained in Paramount- 
Artcraft's analysis of box-ofiice values, the chart of 
which appears on another page of this issue. The 
diagram gives facts and figures which cannot lie — and 
in this particular case what applies to Paramount and 
Artcraft pictures applies to all pictures. 

The chart's line sags with the period of the winter 
of 1918; it curves down when the draft comes along. 
It follows the country's economic and sentimental con- 
vulsions accurately. And since the armistice was 
signed the line has been climbing steadily upward. 

Coupled with the fact that the present finds more 
theatres being built than ever before, this upward tread 
of business augurs that we may look for big things. 
As a film man said to us : "The country just now is 
amusement crazy. Why, it's almost impossible to 
get a ticket for the circus in New York now — even on 
a school day !" 

The country is enjoying a reaction from its war 
worries and, just as during the dark period the people 
of America were whole-hearted in their worries, so 
now are they whole-hearted in seeking amusement. 

Fox Strikes Human Chord 

WILLIAM FOX'S announcement that his or- 
ganization is going to use the battlefields of 
France for backgrounds of modern dramas is 
of interest to more than the motion picture industry. 
Some two millions of our men were "Over There," but 
the hearts of many more than two million were there 
for a long time — and many hearts are still there, 
although the flesh is here. Mr. Fox proves himself a 
master psychologist with this move. 

It is a known fact that Verdun, Chateau-Thierry, the 
Argonne, the Hindenburg Line will remain shell-torn 
stretches for a long time, and in using the screen as 
a method of carrying the millions to the scenes that 
are burned into their being, the producer will strike 
a human chord. 

When Rights to Play Include Film Rights 

THE United States Court of Appeals has decided 
that in the absence of a specific reservation in a 
contract between a playwright and a producer, 
the screen rights to a stage subject pass to the pro- 
ducer. The decision affected the photoplay rights to 
the popular "Peg o' My Heart." and was against J. 
Hartley Manners and in favor of Oliver Morosco. 
There was a dissenting opinion, and the case mav be 
carried to the L^nited States Supreme Court. 



May 3, 1919 



THE MOVING PICTURE WORLD 



651 



MOVIES PROPOSE HELP FOR CHURCHES 

Rochester Theatre Men Not Competing witli Lord on 
Sundays, but Want to Advertise Ministers' Sermons 

the shows did not compete with the 
Lord, and would actually assist the 
churches by boosting them on the 



AMONG the prominent Rochester 
figures in the fight for Sunday 
movies is John J. Mclnerney, an 
attorney of state-wide reputation and 
a silver-tongued orator of considerable 
fame. He was present and fighting at all 
of the legislative hearings held in Al- 
bany and between times busied him- 
self with ways and means to crush the 
enemy, or rather to heap coals of fire 
on the opposition. 

At each hearing at the capitol, it has 
been a matter of conjecture as to what 
"Mac" was about to spring on those 
within sound of his voice. A few weeks 
ago he startled the session and floored 
his ministerial opponents, by the sting- 
ing rebuke that "Hell was doing busi- 
ness before the movies came." 

At one of the final sessions, when the 
ministers and alleged reform workers 
bewailed that Sunday was a day that 
should be given to the Lord, and other- 
wise intimated that the movies would 
compete with them and the Lord, to 
their mutual disadvantage, "Mac" sprung 
to life and denied it. He said that the 
theatre managers would see to it that 

Pathe Executive Resigns 
to Become Film Exporter 

MANUEL RAMIREZ - TORRES, 
identified with Pathe for thirteen 
years and with a record for ten- 
ure of service with one organization 
unique in the motion picture business, 
has resigned as manager of the sce- 
nario department to enter the film ex- 
port business. Mr. Ramirez has organ- 
ized the Selection Film Service, Inc., 
and has secured the agency for the 
Pathe films for the West Indies, and in 
addition will handle the Select product 
for that territory. He plans to widen 
his field of operations at a later date. 

Mr. Ramirez is popular among his fel- 
low Pathe employes. He was born in 
Porto Rico in 1881 and came to the 
United States in 1904. His first position 
in this country was a translator and 
stenographer with Pathe. He has been 
the directing mind in many of Pathe's 
departments. In 1916 he was elected 
director of Pathe Exchange, Inc., an 
office he has held ever since. 

"Doc," as he is familiarly called in the 
Pathe offices, has a very wide and valu- 
able acquaintance among exhibitors in 
the West Indies, which will be of great 
use to him in his new business. Fur- 
thermore, being a Porto Rican born, he 
understands the viewpoint and tastes of 
Americans of Spanish descent. 



Archainbaud Engaged by Capellani. 

George Archainbaud, identified for a 
number of years as a director for the 
World Film Corporation, has been 
placed under contract with the Albert 
Capellani Productions, Inc., to direct 
for them. Mr. Archainbaud, who has 
just secured his release from the army 
where he served as a lieutenant in the 
field artillery, has already started work 
on his first subject, a comedy-drama 
co-starring Creighton Hale and June 
Caprice, which will follow "Oh Boy" 
and be released through Pathe Ex- 
change, Inc. 



screen. 

He explained that the theatres in 
Rochester and other places, were pre- 
pared to run slides and trailers announc- 
ing the Sunday services, sermon topics 
and other notes suggested by the min- 
isters, all without any charge for the 
use of the screen. "And," continued 
"Mac," "we won't ask the ministers to 
reciprocate by advertising our shows 
from the pulpit. We are liberal and 
fair-minded; can they say the same?" 

Say Loan Work Is Used as 
Guise for Sunday Campaign 

AT the recent Presbyterian ministers' 
meeting in Philadelphia it was 
charged that under the guise of 
campaigning for the Victory Loan, the 
motion picture men were conducting 
propaganda work for Sunday motion 
pictures. Despite the threat of the min- 
isters to withdraw from the Victory 
Loan campaign and withhold their sup- 
port if the Sunday motion pictures were 
continued, the Loan Committee has not 
as j'et canceled Sunday showing of pic- 
tures. Frank W. Buhler, chairman of 
the committee, said that he would not 
enter into any controversy with the min- 
isters as it was his intention of going 
right ahead with his original plans. A 
Victory Loan campaign, with the aid of 
appropriate motion pictures, is at pres- 
ent being conducted in several theatres 
in Philadelphia every Sunday although it 
does not meet with the approval of the 
ministers. 



Personal and Otherwise 

THE lobby of the Hotel Astor was 
swarming with live ones — those who 
were attending the First National 
and Select conventions and those who 
were there to meet and greet them. 
From the South we met Percy Wells, of 
Wilmington, N. C. ; E. V. Richards, gen- 
eral manager, and Bill Garringer, assist- 
ant manager of the Saenger Amuse- 
ment Company, of New Orleans, repre- 
senting seventy theatres beyond the 
Mason and Dixie line. These three with 
their wives came in a little party of their 
own and were the guests of the Typhoon 
Fan Company. All of them gave glow- 
ing accounts of the prosperity of the 
South, declaring that it surely was com- 
ing into its own. 

Mr. Wells says: "Wilmington is boom- 
ing, the establishment by the Govern- 
ment of. two concrete shipyards has 
brought at least three thousand families 
into the city, aggregating ten thousand 
persons. There are no Sunday movies 
in Wilmington, but we have been grant- 
ed the Sunday privilege at our seaside 
park on the outskirts of the city, in- 
cluding the privileges of Sunday pic- 
tures." 

* * * 

R. D. Craver, from Charlotte, N. C, 
who represents a chain of several thea- 
tres in the South, was in a happy state 
of mind over the prosperous conditions 
and the hopeful aspect of affairs in his 



territory. "Don't fail to attend the 
North Carolina Exhibitors' Convention 
this fall, we will take you around and 

let you see for yourself," he said. 

* * * 

Tom Saxe, of Minneapolis, who is 
largely interested in theatres in Min- 
nesota and Wisconsin, reported busi- 
ness excellent, but he feels apprehen- 
sive about the censorship question in 
Wisconsin. He says the situation is 
grave, and it is time that the National 
Association should awake to the condi- 
tions that confront the industry in that 
state if pending legislation becomes law. 

* * * 

Edward Schiller, Loew's Southern 
representative, was seen circulating in 
the Astor lobby among the many out of 
town representatives of the First Na- 
tional and the Select. 

* * * 

A. W. Moses, he of the vicelike grip, 
who has been a Select salesman in 
northern New York for the past two 
years, has been promoted to manager 
of Select's Buffalo office. 

* * * 

W. A. Northam, of London, who has 
been in New York for the past two 
months representing several English 
manufacturers, will give a special trade 
showing of a number of English made 
pictures on the New York Roof begin- 
ing May 6, lasting four days. The object 
of this showing is to give a relative and 
comparative estimate of pictures made 
abroad to the demand of the American 

market. 

* * * 

Francis X. Bushman and Beverly 
Bayne, his wife, contemplates a few 
weeks' visit to their Maryland estate 
and a vacation at Atlantic City before 
resuming their work before the camera. 



Francis X. Bushman Signed by Morocco. 

The screen may lose the services of 
Francis X. Bushman through the con- 
tract he lately signed with Oliver 
Morosco to be presented on the dramatic 
stage. The name of the piece in which 
he will first appear under the Morosco 
management is not announced. Neither 
is it just now disclosed whether or not 
Beverly Bayne will appear with Bush- 
man behind the footlights. Mr. Bush- 
man will make his debut as a Morosco 
star here in New York early in the next 
season. 



League Wants Unit Organization. 

Letters have been sent out by the Ex- 
hibitors' League of Maryland to all or- 
ganizations in Baltimore relative to the 
forming of a unit body of all local 
bodies which are interested in the prog- 
ress and welfare of the city. It is stated 
that the members of the league feel as- 
sured that the support of the screen in 
promoting vital measures could be suc- 
cessfully launched. They are askings 
the opinions of the city organizations 
on the matter. 



Syd Chaplin I* Flying High. 

During the past few days Syd Chaplin 
has been testing out the air above New 
York and the harbor with his latest type 
flying machines. He has been above 
ground on several different occasions 
and will fly to Atlantic City for the 
week-end. Brother Charlie will be here 
in a few days, Syd preceding him with 
his airplane. 



652 



THE MOVING PICTURE WORLD 



May 3, 1919 



CHART SHOWS PULSE OF INDUSTRY 

Box Office Analysis of Paramount and Artcraft 
Films Indicates General Upward Trend of Business 



ANALYSIS of box office values of 
all Paramount and Artcraft pic- 
tures produced during the past 
year, made by the production depart- 
ment of the Famous Players-Lasky 
Corporation, and based on reports from^ 
first-run exhibitors in all sections of 
the country, shows not only a steady 
upward trend of the drawing power 
and qualities of the pictures themselves, 
but the remarkable fluidity with which 
box office receipts respond to general 
national conditions in business and in- 
dustrial life. 

Analysis from the receipts themselves 
shows that in the three months' period, 
December, 1918, to February, 1919, only 
six subjects did not qualify as "good," 
which was the average classification of 
the entire output i'n the nine months 
preceding December, 1918. 
Chart Covers 39 Films in Three-Month 
Period. 

The last three months' period shown 
in the chart covers 39 releases as 
compared with 90 releases in the pre- 
ceding nine months. The average 
classification of the 90 releases is "good" 
and of the 39 releases "very good," and 
within 3 per cent, of "great." The 90 
releases included ten "record" features. 
The 39 releases included 11 "record" 
features, comprising one Griffith, one 
De Mille, one Hart, one Ferguson, one 
Ray, one Fairbanks, one Washburn, two 
Gish and two Reid subjects. "Record" 
productions are those reaching a per- 
centage of 97J/4, or practically universal 
box office success. 

That the exhibitor's business is now 
entering into a period of the very 
greatest prosperity that has ever been 
experienced, is indicated by the zigzag 
line of the chart. 

Low Point Winter of 1918. 

The low point at the beginning of the 
line marks the end of the "heatless days 
and lightless nights" period of the win- 
ter of 1918. The line rises at the end of 
that period until the next draft, when 
it sags. It recovers strength, gaining 
steadily until the succeeding draft and 
the influenza epidemic put a general 
crimp in business, when it sags to the 



date of the signing of the armistice. 
From that point it rises very sharply, 
and with added gains after each tem- 
porary decline of a point or two. 

A careful study of the zig-zag lines 
will convince the exhibitor that right 
now he is in the beginning of the best 
business period he has ever experienced. 





TREND OF BOX OFFICE VALUES 


,„■•"„. 


571-* 


ftOKOrricc cthssiFtc^Tion. ntcontf- 




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1 



Lawton Launches Big 

Advertising on Fox Film 

FITCHBURG, MASS., is a city of 
40,000 to 50,000 people— an ideal 
town for a motion picture show- 
man. There the live exhibitor can 
make his theatre's name a household 
word if he takes the trouble to exploit 
his productions in the proper way. 

A. B. Lawton, of Shea's Theatre, 
Fitchburg, when he booked "Cleopatra" 
for a week launched the biggest ex- 
ploitation campaign Fitchburg ever had 
seen. 

In the first place, he "spread" in the 
Fitchburg newspaper, using big adver- 
tising displays. On the strength of this 
advertising alone he obtained consider- 
able reading-matter publicity, because 
he has made it a point to cultivate the 
city editors of Fitchburg's papers. 

Then he got 2,000 heralds from the 
Fox Film Corporation's exchange in 
Boston, and on the opening day of the 
engagement had the name "Cleopatra" 
flying all over the city. Besides these 
heralds, he got the following publicity 
aids from the Fox Boston office : Fifty 
one-sheets, twenty-five three-sheets, ten 
six-sheets, four twenty-four-sheets, one 
hundred window cards, a slide, one set 
of 8x10 photograpns, two sets 11x14 
photos, two sets 22x28 photos and a 
number of striking iramed paintings of 
Theda Bara and scenes m "Cleopatra." 

Besides this he had a big two-horse 
wagon, covered with a huge display of 
"Cleopatra" paper, on the principal 
streets of the city for the entire week. 

The result was that the production 
played to capacity every day for the 
whole week, and Mr. Lawton made 
the biggest clean-up in the history of 
his house. 



$4,756,057 Is Amount 

of February Ticket Tax 



A 



Keeping Tabs on Releases. 

Famous Players-Lasky chart which fol- 
lows the course of every production. 



DMISSION taxes paid for the 
month of February amounted to 
$4,756,057.52, according to a report 
just made by the Commissioner of In- 
ternal Revenue, an increase of $1,047,- 
754.47 over the collections of February, 
1918, which amounted to $3,708,303.05. 
The collection of this sum brings the 
total admission taxes for the first eight 
months of the current fiscal year to 
$29,839,945.28. 

Taxes collected on theatres, circuses, 
and other places of amusement during 
February amounted to $15,995.48, an in- 
crease of more than $5,000 over the 
$10,846.61 collected in February, 1918. 

Other taxes collected during the 
month, which the motion picture in- 



dustry helped to pay, were freight 
$8,638,833.21; express, $1,337,865.50; per- 
sonal transportation, $4,968,423.31 ; seats, 
berths and similar accommodations, 
$323,550.16; telegraph and telephone mes- 
sages, $1,367,862.05. 

Total collections for the month were 
$129,164,716.79, and for the period from 
July 1, 1918, to February 28, 1919, 
$1,084,485,708.10. 



Canton Consular Report * 
Shows Pictures Popular 

ACCORDING to the consular report 
of Albert W. Pontius, United 
State Counsul at Canton, China, 
the number of motion picture theatres 
in that city now totals over ten. The 
Southern Palace, seating 1,000 and 
equipped with chairs of the latest de- 
sign, was recently opened at Wing Hon 
road, and is due to eclipse all other es- 
tablishments in the city. It has a stage 
for professional or amateur dramatic 
performances. 

The Sun Company, a big foreign goods 
department store, has reserved a sec- 
tion of its building for a photoplay 
house. The Kwongchow Cinemato- 
graph Show at Sup Pat Po, a popular 
street in the western suburb of Canton, 
is being reconstructed with the idea of 
increasing its capacity to over 1,000. 
There are also theatres in Fatshan and 
Kongmoon catering to Chinese patron- 
age exclusively. 

The prices of admission range from 
60 cents local currency or 48 cents gold 
to 6 cents local currency or 4.8 cents 
gold. The average receipts are from 
$800 to $900 weekly in each theatre. A 
provincial tax of $150 monthly is levied 
on each house. The Canton theatres 
secure their films from three Hongkong 
firms, Pathe Phono-Cinema-China, Vic- 
toria Cinematograph and R. Basa, 8 Des 
Voeux road. 



New Owners' Corporation 
Organized in Northwest 

THE Theatre Owners Corporation 
perfected its organization at a 
meeting of twenty-five prominent 
moving picture theatre proprietors of 
the Northwest in Minneapolis. Assets 
of the members already enrolled are 
placed at $2,000,000 and it is announced 
that the new concern is out to buy some 
of the best film productions in the open 
market. 

The following officers were elected: 
President, Thomas Furniss, Duluth; 
vice president, John McCarthy, of Mc- 
Carthy Bros., operating a string of 
theatres at Fargo, Grand Forks, N. D., 
and Watertown, S. D. ; secretary-treas- 
urer, Williams Hays, Fairmont, Minn. 
Louis Coen, formerly in charge of the 
Minneapolis Universal branch, has been 
selected as general manager. 

Membership in the company, accord- 
ing to Mr. Coen, will be limited to forty 
exhibitors of this territory. The first 
purchase of a film by this concern for 
distribution in the Northwest was 
"Mickey," the Mabel Normand produc- 
tion, which is now playing an indefinite 
run at the Minneapolis New Lyric. 

The picture played to steadily grow- 
ing crowds on the first three days of its 
run and indications are that it is going 
to be a big box office success at the 
Lyric. 



May 3, 1919 



THE MOVING PICTURE WORLD 



653 



RUBBERNECKING IN FILMLAND 



SAWTELLE, the place where you 
change for the car line that passes 
the Brentwood Country Club, is 
45 minutes and 65 cents round trip from 
Los Angeles. 

I do not think that cigarettes are good 
for growing boys, but I am glad that 
Luke, a youth who lives in Sawtelle, 
smokes them. If Luke didn't have the 
tack habit I would not have been able 
to eat lunch with the Brentwood play- 
ers, sympathize with Nancy Chase 
when a horse stepped on her foot, see 
Zasu Pitts act, or write this installment 
of Rubbernecking with the usual dash 
and spirit. 

Here is how Luke busted into the plot. 

Cars Haven't Enough Patience. 

The Palisade car that connects with 
the beach lines at Sawtelle sticks around 
the junction with the utmost patience 
waiting for the beach car to bring it 
passengers, but no sooner does the foot 
of a passenger from the beach car strike 
the ground than the little car arranges 
to be gone. Its bell rings, its motor 
throbs, and its trolley pole pulsates with 
impatience. 

It will not even wait long enough for 
a chap to listen to a lady giving the con- 
ductor of the beach car a piece of her 
mind for stopping his car where she 
has to light on a pile of dirt thrown up 
alongside of the track by some Mexican 
revolutionists who are working on the 
railroad between revolutions. 

Finding an Unlost Jitney. 

Another car would not be along for 
30 minutes, and after it came along 
it would take another 30 minute's to 
get out to the Club. I must find quicker 
transportation or be everlastingly late. 
I would go up to the village and find a 
jitney. 

But no jitneys were to be had. Every 
automobile with the exception of Luke's 
car had gone to the soldier parade back 
in the city. Luke was on the verge of 
going himself. He was also on the 
verge of lighting a cigarette. 

Fast Cars for Fast Places. 

The second devoted to the pernicious 
paper pipe habit saved the day. I burst 
upon the scene just in time. I talked 



Los Angeles Scribe Is Cast 

as One of a Pair of Fast 

Traveling Nuts, but 

Luke Gets There 

By Giebler 

to Luke with tears in my eyes and 50 
cents in my palm. Luke wanted to go 
elsewhere, but he yielded. 

"All right," he said, "if you don't 
mind riding kind o' fast." 

Luke's car is what is known as a 
speedster, one of those cute little af?airs 
with the seat about two inches from 
the floor, that allows you .to sit with 
your chin on your knees nice and 
comfy or, if you don't care for scenery, 
to lie down on your back and look up 
at the sky. 

I had thought to remonstrate with 
Luke about smoking cigarettes, to tell 
him how they stunted the mind and 
withered the imagination. But I didn't. 
Luke's imagination needs a little wither- 
ing. 

He was a wild and weird driver. I 
held converse with him only once dur- 
ing the trip. I saved up enough breath 
to scream the question : ".Aren't yOu 
afraid we'll get pinched?" 

And the Cops Would Have Been Right. 

"No!" Luke roared back. "We're on 
the Ascot Speedway. The cop'41 think 
we're a couple of nuts trying out a new 
racer." 

We were a couple of nuts — I'll tell the 
world we were — but I'll say this much 
for Luke, he got me there on time. 

I was out of the machine, into the 
Sun Room of the Country Club, had 
said "Hello" to King Vidor and apolo- 
gized to S. P. Trood for being late, and 
was inserting a grateful spoonful of 
soup into my system within eight min- 
utes after Luke had given his little car 
the gas back in Sawtelle. 

I don't know how far we traveled, and 
I don't want to know. I'd be scared yet 
if I knew how fast that kid slipped that 
speedster over the road. 

The little party was given to celebrate 



the shooting of the last scenes of the 
Brentwood players' new film, "Better 
Times," and it was a pleasant little 
party. There was food for the mind as 
well as provender for the system. 

President Haynes Talks. 

Mr. Trood made some pleasing re- 
marks; King Vidor spoke of the up- 
ward trend in picture making. Lloyd 
Haynes, president of the company, 
talked of his belief in the story with a 
heart, a soul, and a message. He said 
that the story was relied upon to hold 
the audience and should receive the 
first consideration, and that the players 
should be cast purely on a basis of their 
fitness to depict the parts they were to 
portray, and that if a story required 
two or three, or even half a dozen stars, 
they should be put in the parts. 

A. W. B. Hodges, one of the owners 
in the corporation, spoke of pictures 
that help, themes with practical sugges- 
tions that may be carried home and ap- 
plied in the daily life of the people who 
see the stories worked out on the screen. 

All of the company was there. 

What's in a Name? 

Zasu Pitts, who did not get her weird 
name because of her fondness for a 
popular brand of ginger snaps, as many 
suppose, but because two aunts had to 
be remembered at christening time, and 
the difficulty was solved by taking the 
last two letters from Aunt Eliza's name 
and the first two letters from Aunt 
Susan's name and giving them to the 
helpless child, 

David Butler, who is playing the lead 
opposite Miss Pitts in the "Better 
Times" film; Jack MacDonald, who, as 
Ezra Scroggs, the heavy, has to drown 
himself in the lake ; George Hackathorn, 
leading juvenile; Ola Cronk, Hugh Fay, 
Billy de Vaull, Aileen Manning and 
Nancy Chase, Willard Barrows, treas- 
urer, and James W. Hum, secretary of 
the Brentwood corporation, were all 
there. 

Visit Surgeon After Lunch. 

King Vidor brought his wife, Florence 
Vidor, and his secretary, Sara Mason; 
and of course Billy Thornly, cameraman, 




On the Left Six Little Maids from (Riding) School Have Just Stopped for Their Picture. 

On the right the Brentwood bunch appears in a scene of much eat-mosphere aroiiml tho w.k. banquet board. 



654 



THE MOVING PICTURE WORLD 



May 3, 1919 



and his assistant, Dick Morgan, and 
Technichian Kendall were on hand. 

After lunch we all went over to the 
magnificent residence of Dr. C. P. 
Thomas, one of the most prominent 
surgeons on the Pacific Coast, who had 
loaned his estate for location purposes 
because he and Hodges and Haynes hap- 
pened to belong to the same golf club. 

Scenes were shot here, in the house, 
on the lawn; and half a dozen extra 
girls, pupils of a riding academy, showed 
up on horseback, and more scenes were 
taken with Zasu Pitts trying to act as 
if she did not know how to ride and 
getting away with it to such an extent 
that she had to do some real riding to 
convince everybody that she did know 
how to do the most correct thing in the 
equestrienne line. 

Big Doings at Great Western Studios. 

Then Zasu and the girls posed under 
a big pepper tree and had their pictures 
taken for Rubbernecking. 

It looked like a day, and I thought I 
was going straight home, but as I passed 
the Great Western Studios on Sunset 
Boulevard, I heard sounds of strife and 
went in. 

I'm glad I did, too, because I've al- 
ways wanted to see Henry McRae in 
action. I used to see Henry out at Uni- 
versal City, where he was supervising 
director, but I never saw him actually 
handling a scene. 

Mr. McRae is making a big 18-episode 
serial with Elmo Lincoln and Grace 
Cunard in the leads, and is directing the 
stuff in person. 

William E. Wing wrote the serial, and 
he is helping to put it on, and to judge 
from the scene they made while I was 
there, it is going to be some serial. Billy 
Wing says they only got eight or nine 



punches in the first episodes, but they 
are going better now. 

No More Punches After July 1. 

They got a punch in the scene they 
made while I was there, and they almost 
made me take a dive into an empty tank 
carpeted with rich, juicy mud when 
they shot ofi some kind of gas that 
was supposed to put Elmo Lincoln and 
Grace Cunard out of business. 

They had already gassed Elmo and 
Grace in a scene before I got there, and 
Elmo had knocked out the Chink that 
pressed the button to set off the stufJ, 
but that wasn't enough. The Chinaman 
comes to life and gasses them some more. 

It would seem that I have been stick- 
ing around studios long enough not to 
be surprised at anything, but I am still 
skittish, and when that stuff went off 
with an awiul bang and terrible smoke, 
I took a couple of hasty steps and found 
myself on the edge of the tank. 

Stood on Brink of the Punch-Maker. 

I am so undecided about things at 
times. I knew I didn't want to fall in 
that tank, but there I stood wavering 
and ducking and making little bows to 
the mud till someone grabbed me by 
the coattail and pulled me back. 

In addition to Mr. Lincoln and Miss 
Cunard, Frederick Starr, Ivar McFad- 
den, Madge Hunt, Virginia Craft and 
Chai Hong, a real Celestial, have all got 
important parts in the serial. 

Tommy Gubbins, the only American 
I ever saw who can speak Chinese, is 
used to act as interpreter for the large 
number of Chinamen that are in the 
action. The serial is not laid in China, 
however, but in this country, and 
deals with the lumber interests of the 
Northwest. 



CORNELIUS WILL BE ON ACTIVE STAFF 

Michigan Capitalist Will Give to Exhibitors 
Mutual Benefit of Experience as an Exhibitor 



IT is announced by William J. Clark, 
president of Exhibitors Mutual Dis- 
tributing Corporation, that H. C. 
Cornelius, of Grand Rapids, vice presi- 
dent and secretary of the company, will 
take an active part in the management 
of Exhibitors Mutual. 

Mr. Cornelius has been the active head 
of the Wolverine Brass Works at Grand 
Rapids and is heavily interested in other 
western Michigan industrial and finan- 
cial concerns. He has been associated 
with Mr. Clark in the ownership of Con- 
solidated Theatres, Inc., of Grand Rapids 
and was one of the group of Grand 
Rapids capitalists who purchased con- 
trol of the Mutual Film Corporation 
last November and reorganized it as 
Exhibitors Mutual Distributing Corpora- 
tion. 

The association of Mr. Cornelius with 
the active management of Exhibitors 
Mutual is a result of the rapid develop- 
ment of the company since the first of 
the year. Business has grown with such 
tremendous rapidity that Mr. Clark 
asked Mr. Cornelius to so arrange his 
business affairs in the West that he could 
devote most of his time to Exhibitors 
Mutual and make his headcuarters in 
New York. 

Like Mr. Clark, Mr. Cornelius is a 



practical .exhibitor, the part owner in a 
string of eight theatres in Grand Rapids. 
He has been closely associated in the 
management of theatres and thoroughly 
familiar with the problems of the ex- 
hibitor. 



Ontario Towns May Prohibit 
Picture Theatres Near Church 

ONE of the amendments to the 
Theatres and Cinematographs' 
Act for the Province of Ontario 
provides that the council of a municipal 
corporation may pass a by-law pro- 
hibiting the erection of any theatre 
within 200 feet of a church or place of 
worship. 

This change is a result of the argu- 
ment which was offered against the 
erection of the Danforth Avenue The- 
atre, near Danforth and Broadview ave- 
nues, Toronto, by Messrs. Jule and J. J. 
Allen. This theatre, which is not yet 
finished, is almost back to back with a 
church on the next street and the 
clergymen of the district protested 
against the location of the house on 
the selected site. There was nothing 
to prevent the use of the property for 
the purpose under existing laws. 



Director Frank Lloyd 

Signs with Goldwyn 

FRANK LLOYD, one of the oldest 
and at the same time one of the 
youngest directors in motion pic- 
tures, has signed a contract with the 
Goldwyn Pictures Corporation and will 
begin work soon on a new Rex Beach 
production for Goldwyn. By competent 
critics Floyd is considered a foremost 
dramatic director. His acquisition by 
Samuel Goldwyn is only another step 
in the policy which is being closely ad- 
hered to by Goldwyn executives to 
build up a producing organization sec- 
ond to none in motion pictures. 

Exhibitors know this director best by 
the names of the pictures he has pro- 
duced. He made his own adaptation of 
"Les Miserables" and "A Tale of Two 
Cities," bringing to bear upon them all 
the knowledge of life and art which 
his varied and productive career had 
brought to him. The Bastille, of which 
he could find no satisfactory picture ex- 
tant, was recreated as a result of his 
own researches. Other pictures that 
stand after his name are "The Price of 
Silence," "American Methods," "When 
a Man Sees Red," "Riders of the Pur- 
ple Sage" and "The Rainbow Trail." 



Seeks Aid of Hart for Loan. 

Urgent requests from J. W. Rhine, 
chairman of the committee on speak- 
ers for the Philadelphia drive for the 
Victory Liberty Loan, April 21 to May 
10, and from H. G. Christensen, secre- 
tary of the Forum Committee on the 
Chicago campaign for the issue, that 
Williams S. Hart, the Artcraft star, take 
part in the campaign in those cities, 
were regretfully declined by the actor 
because of work on his pictures and 
owing to the fact that he will do some 
special work on the loan in Los An- 
geles and San Francisco, in all prob- 
ability. 



Governor Indorses "Bolshevism on Trial." 

Declaring that Select's "Bolshevism 
on Trial" is a very timely production 
and that he hopes it will be successful, 
Calvin Coolidge, Governor of Massa- 
chusetts, last week placed his stamp of 
approval on the picture. 

In a letter to Charles R. Rogers, New 
England manager for Select, Governor 
Coolidge said: "I think the idea of the 
film, 'Bolshevism on Trial,' is very time- 
ly. We surely need to educate our 
people along the lines that your pic- 
ture depicts. I hope it will be very 
successful." 



Barach Back from War. 

Nat Barach, manager of the Indian- 
apolis branch of World Pictures pre- 
vious to the entrance of America into 
the world war, has been honorably dis- 
charged from the army, after nine 
months' fighting in Europe, and within 
twenty-four hours after receiving his 
discharge was en route back to Indian- 
apolis to resume his former position. 
Mr. Barach enlisted shortly after the 
United States declared war and, after 
a nurnber of months in training camps 
in this country, was early last spring 
shipped across with a consignment of 
other Indiana soldiers. 



May 3, 1919 



THE MOVING PICTURE WORLD 



655 



COLLEGE REPUDIATES THE DIRECTOR 

Mr. Dolan, of Ranger, Texas, Declares He Never Has 
Seen a Picturization of University Life That Was 
Not "Positively Disgusting" — World Man Coincides 



FROM the bleak, lonely, dollar-wea- 
ried oil fields of Texas emanated 
a wail last week. Across this our 
continent it ranged, crying like the voice 
of Lost Legions, until it settled down 
in our luxurious editorial suite like a 
traveler who has found the unfrequent- 
ed bourne and throws himself upon its 
virgin soil with a vast sense of rest. 

Yea, Brother Dolan, your cry will no 
longer range the wastes looking for a 
stone whereupon to lay its wearied head. 
We have hearkened to it and we take 
up the burden with all the zeal of the 
zealots and the patriarchs. 

'Tis even so, Brother in the Bondage, 
the college man has been and is sadly 
abused by the moving picture. The di- 
rectors to a man seem to have agreed 
to a common portrayal of the youth who 
haunts the campus of American college 
and university for four years or more — 
or less. When the script calls for a 
college picture the director orders the 
"art" man to get a batch of red ties, 
purple socks, beribboned dumbbells, and 
for the part of the college man gets his 
casting "artist" to look up a character 
actor man whose soul is past rebelling 
against the idea of a turned up hat and 
ditto trousers. 

Mr. Dolan Appeals to M. P. World. 

John R. Dolan, of Ranger, Texas, dear 
reader, spent five years within the classic 
walls and upon the beautiful campus of 
a big Eastern university. Never in his 
life has he seen a picturization of col- 
lege life that was anything but ridicul- 
ous and "positively disgusting." Neither 
could his college friends ransack their 
memories and bring forth a recollection 
of a picture that did justice to the sons 
of Alma Mater. 

The indignity, injustice, and horror of 
it all palled upon Mr. Dolan, until within 
his very, spirit there fomented the cry 
that wailed last week to the most fit- 
ting source of correction, the M. P. 
World. Being the most recent addition 
to the staflf as the representative of the 
college man, the writer was intrusted 
with the task of sending Mr. Dolan's 
cry unto the many corners of the trade. 

"When," asks Mr. Dolan, "are we go- 
ing to be able to witness a picture of 
the college variety without having our 
sense of the true conditions shoved into 
the background and in their place sub- 
stituted a mis-conception that can be 
nothing but an aggravation to any one 
who has spent so short a time as a 
month in one of our country's realms 
of learning?" 

Few Bold Strokes Not Enough. 

That's a question we cheerfully pass 
on to the director. The trouble with 
the directing species is that it has fallen 
into the error so often committed by 
temporary college life, namely, that of 
thinking it can be done with a few bold 
strokes. That's what our friend, Rob- 
ert C. Brooks, expert on Swiss govern- 
ment, and professor of Political Science 
at Swarthmore College, once said. And 
Prof. Brooks, whose initials were made 
by the students into "Relentless Com- 



By William J. Reilly 

motion," ought to know, for he was 
chairman of the Absence Committee 
which never did believe in the maxim 
that "absence makes the heart grow 
fonder." The stude who because of 
"cuts" went to the well-known carpet 
with the Absence Committee usually 
specified to a loving fraternity brother 
his favorite brand of gardenia before 
entering the dread chamber. 

So Doc Brooks must be right. The 
director thinks the portrayal of the col- 
lege man may be done by a few bold 
strokes. He takes his palette of colors, 
daubs a vermillion sock here, a purple 
tie there, a saffron hat there again, and 
lo ! the thing is done : the college man 
stands there as he is not — triumphantly 
aglow. 

Enter Football and Baby Ribbons. 

Well, that in itself would not be so 
bad. But that arch-enemy of the sheep- 
skin, the director, does not stop there. 
He brings the hero into his room — but 
we will let Mr. Dolan take up the tale 
here. "What a revelation," articulates 
Mr. Dolan, "this scene always is to any- 
one who has ever even paid a visit to a 
college! The room is invariably decor- 
ated with an assortment of gymnastic 
paraphernalia held in place by the daint- 
iest of little ribbons. After mooning at 
some feminine photograph for some time 
the hero dashes off to play football. Do 
massive football stars and baby ribbons 
harmonize psychologically?" 

No, Mr. Dolan, even the writer whose 
faculty loved him only well enough to 
keep him four years with his head bowed 
to the classic grindstone — even the 
writer can say there's no harmony there. 

Emerges Mudless from Scrimmages. 

But that isn't the worst crime the di- 
rector has committed. He has, to the 
writer's knowledge, brought a star 
through a grueling football game with- 
out even a hair disturbed, without a bit 
of mud or dust on his jersey, without 
the sign of a scratch or bruise on his 
face. A picture filmed on the campus 
of the University of Virginia did that. 
If Virginia only knew I 

Well, we'll meet all these directors 
later on, Mr. Dolan — below deck — "where 
it's always double drill and no canteen." 
They'll be wearing ties before which all 
the Bolsheviki in Hades will be cringing 
in unadulterated horror. And the color 
of the socks they wear will be so audible 
as to put din in the ears of those talk- 
ing-in-the-movie pets whom a kind 
hearer will have rendered deaf as punish- 
ment. And the directors and stars who 
mangled the glorious game of football 
while on earth will be tackling a red 
hot, cast-iron tackling dummy under 
the "personal supervision" of real direc- 
tors, college men who hit the line for 
Alma Mater in their undergraduate days. 

Vengeance Awaits the Director. 

And suppose the needed reform 
doesn't materialize in due time? Suppose 
Mr. Director continues to paint his pet 



with vermillion and saffron? What if 
trousers still go up to the knees, and 
hats still turn up in front, and pennants 
flock from all quarters of the property 
rooms to the "college" sets? What if 
the crew men 

Well, Mr. Director, your blood be up- 
on your head. It wouldn't surprise us 
if the thousands of college men, alumni 
and undergraduates banded together in 
a classic Kollege Klu Klux Klan, and 
harassed your tribe until you gave an 
intelligent portrayal of their kind. All 
the sophomore avenging societies, all 
the massively membered eating clubs, 
all the secret societies would amalga- 
mate and form a common Revenge Ritual 
made from their own choicest bits that 
would make you, Mr. Director, sit up 
nights and lose flesh by the inch. 

And on the other hand, just suppose 
you gave as much study to a college pic- 
ture as you did to getting the detail of 
Egyptian costumes of the second cen- 
tury B. C. It'd surprise you, how sick 
you'd turn thereafter at the sight of 
baby ribbon. Maybe you'd find a wealth 
of idea for stories. And if you want to 
see — and hear — a college man emote, 
don't give him a female photograph to 
moon over, but just go to Swarthmore 
and ask a Monk what his opinion of 
the Devil is. It'd really surprise you — 
and the professor of Dead and Living 
Languages as well. 
Undergraduate Not Easily Portrayed. 

Mr. Director, we refer you again to 
our friend Doc Brooks. Doc says, "For 
my own part, after teaching for twenty 
year, it seems extremely difficult to char- 
acterize the undergraduate world. Ex- 
perience has taught me that the stu- 
dents are the most variegated and in- 
consistent, as well as the most lovable 
species under the sun. They reflect all 
the virtues, somewhat magnified, and 
all the vices, somewhat diminished, of 
the American life of which they are a 
part." 

The director does well when, he 
"shoots" a scene in the quadrangle, 
showing the "boys" tinkling their banjos 
and mandolins. But he rarely waits for 
the succeeding acts. If he did, he would 
see a window on the quad go up, a 
head appear, and he would hear the 
proprietor of a senior-fraternity-brother 
voice bellow, "Hey, you Travis ! come up 
out of that. People'd think you passed 
physics at mid-years." And if he'd wait- 
ed a while longer, he would have seen 
some of the same lads bury little Travis 
under the poppies of Flanders. 

"Old Ponce de Leon sought in vain 
the fountain of eternal youth. Many a 
college professor has found it in close 
contact and co-operation with an Amer- 
ican student body." If Prof. Brooks 
could find it, Mr. Director, don't you 
think there's a chance for some young, 
new ideas on your part? 



Book the Last Installment of 

the World's Biggest Drama. 

Buy Victory Bonds. 



656 



THE MOVING PICTURE WORLD 



Mav3, 1919 



MOROSCO WINS "PEG O' MY HEART" SUIT 

Judge Mayer Decides Producer of a Play Gets 
Film Rights Unless Contract Reserves Them 



THE decision of Judge Julius M. 
Mayer, holding that in the absence 
of a specific reservation in a con- 
tract between a pla\'wright and a pro- 
ducer with respect to title to the motion 
picture rights of a play the film rights 
pass to the producer, has been sustained 
by the United States Circuit Court of 
Appeals. 

This important question was raised in 
a suit instituted by J. Hartley Manners, 
author of the play entitled "Peg o' My 
Heart," against Oliver Morosco in which 
the playwright sought to enjoin the pro- 
ducer from exercising further ownership 
of the producing rights, including the 
film rights to the production, which are 
expected to prove very valuable. 

Manners contended that he had mere- 
ly granted a license to the producer to 
present the play on the legitimate stage 
for a limited period of five years; that 
this license did not include the motion 
picture rights, and that the license was 
revocable under certain conditions. 

Producer Gets Absolute Title. 

"A motion picture performance is a 
stage representation of the play and 
violative of the rights of an owner of the 
exclusive right of production," declared 
Judge Manton, who wrote the prevailing 
opinion which was concurred in by 
Judge Hough, which holds that absolute 
title to the production passed to the pro- 
ducer and that no revocation exists. 

"It seems inconceivable that the par- 
ties intended to reserve to the appellant 
(Manners) the right of production in 
motion picture form when they gave no 
such expression of reservation in the 
language of the contract, and particu- 
larly when the language enaployed in- 
dicated a comprehensive grant of all 
producing rights," continued Judge Man- 
ton. 

However, the decision may not def- 
initely establish the law on the question, 
as Judge Ward wrote a dissenting opin- 
ion and unless the case is carried to the 
Supreme Court of the United States for 
a final determination of the issues, the 
law will not be well settled on the 
question. 

A Dissenting Opinion. 

"The grant in the contract under con- 
sideration is of an exclusive right 'to 
produce and represent' a play," declared 
Judge Ward. "There has been no judicial 
construction of any of these words so 
as to make them technical without ref- 
erence to the terms of some particular 
contract." 



Hodkinson Organization 
Freshening Up Man-Power 

As a preliminary to a most 'vigorous 
sales campaign and policy of re- 
gional exploitation for the benefit 
of exhibitors, the W. W. Hodkinson Cor- 
poration, through its sales department, 
has efTcctcd changes or reorganizations 
in a number of its regional representa- 
tions within the past two weeks. 

Annotnicement is made of the appoint- 
ment of the following Hodkinson rep- 
resentatives, all of the men named be- 
Jnc ready and installed to work in close 



co-operation with the exhibitors of their 
territories : 

Atlanta, E. L. Byers. Mr. Byers is 
well known throughout South Carolina, 
Georgia, Florida, Tennessee, which 
states comprise his territory; Albany, H. 
R. Wimsatt; Buffalo, H. LaMott LeVay; 
Boston, W. H. Dunbar; Detroit, D. Leo 
Dennison; Indianapolis, J. C. Mack; 
Salt Lake City, D. E. Schayer; Wash- 
mgton, Rudolph Berger. Mr. Berger 
succeeds E. C. Stembler and the Wash- 
ington office is divorced from the juris- 
diction of Philadelphia. 

The Hodkinson offices in Philadelphia 
are manned by Charles E. Henschel; 
Pittsburgh, by C. E. Moore; Chicago, by 
E. C. Fielder, assisted by E. S. Rowley. 
Mr. Fielder also has jurisdiction over 
Cleveland, with D. W. Phillips as assist- 
ant. Kansas City is handled by P. C. 
Wreath, who previously has had juris- 
diction over St Louis. This latter of- 
fice is now placed upon an independent 
footing. 



Army and Navy Quartet 

Returns to Metro Staff 

FOUR different branches of the serv- 
ice were represented in the last 
four of Metro's boys to return to 
the office, including light field artillery, 
infantry, naval aviation and the regular 
navy. 

The occasion of the discharge of the 
last man was fittingly observed by a 
novel dinner which was tendered to the 
boys by the Metro officials at Healy's, 
Broadway and 66th Street, New York. 

One of the four boys was fortunate 
to get overseas. He is Private Herbert 
Kaufman, who went across with the 52d 
Pioneer Infantry. He says he saw 
enough of La Belle France between Au- 
gust 1, 1918, and February 1, 1919, to last 
him a lifetime. 

The other fellow in olive drab was 




Corporal William Theall, of the 307th 
Field Artillery, organized at Camp Dix. 
Theall is a very much disappointed 
young man for having been kept on this 
side of the pond during "the period of 
the emergency." 

John Joseph Bowen enlisted in the 
navy in May at Pelham Bay. After two 
months of training he was transferred 
to the marine basin, where he volun- 
teered his services as a diver until he 
received a Valentine in the shape of a 
release on February 14. 

The fourth member is Robert Ells- 
worth, who enlisted as second-class 
seaman at Pelham Bay, was transferred 
to naval aviation branch at L. C. M., at 
Charleston, S. C, and discharged De- 
cember 9, 1918. 



Hodkinson's Open Booking 
Meets Immediate Favor 

THERE have been two immediately 
recognizable results of the W. W. 
Hodkinson Corporation's policy of 
wide open booking, which not only per- 
mits but prefers to sell all of its pro- 
ductions singly on the basis of their 
individual merits. 

First, exhibitors large and small have 
welcomed this decision with the larger 
exhibitors of the country for the first 
new production released through the 
Hodkinson mechanism, the Artco-Harry 
Raver-Augustus Thomas production, "As 
a Man Thinks," starring Leah Baird and 
directed by George Irving. 

In closing for a booking of his solid 
Washington, D. C, chain of theatres, 
Harry M. Crandall, the big Washing- 
ton exhibitor said: "If you were of- 
fering me 'As a Man Thinks' as a part 
of a series of pic|ures, I would find it 
difficult and perhaps impossible to play 
this big production, not because I do 
not want it, but because my previous 
and existing contracts would not per- 
mit my taking on at this period of 
the year a volume of additional pictures. 
I do not mean by this that I am com- 
mitting myself to a full-fledged approval 
of wide open bookings, for there are 
many conditions within the trade that 
must be adjusted before I would wish 
to wholly approve the system." 

Talbot's America Theatre, Denver, on 
the heels of a liberal advertising cam- 
paign, leads off in the Denver territory 
with the heaviest exploitation on "As a 
Man Thinks" that its proprietor has 
given any picture in the past six months, 
and at the same time Talbot gives an 
unequivocal endorsement of the policy 
of an open booking that permits him 
to take big productions singly. 



Metro's Army-Navy Quartet. 

Herbert Kacfm.-in, William Thoall, John 
Bower '/nd Robert Ellsworth, Who Will 
"Jazz" Around the Metro Offices. 



Germans Mutilated "Berlin" Film. 

Representatives of the Universal 
Film Exchanges, Inc., in Chile, have in- 
stituted suit against a number of Ger- 
mans in Valparaiso for damage done to 
a print of "The Kaiser, the Beast of 
Berlin." When the production was be- 
ing shown at Santiago recently a mes- 
senger who was carrying the film to a 
theatre from the exchange was attacked 
by a number of German sympathizers, 
considerably bruised by rough handling 
and the film which he was carrying mu- 
tilated. One reel of the photoplay was 
stolen and the remaining reels cut in 
many places. 



May 3, 1919 



THE MOVING PICTURE WORLD 



657 




KARZAS BACK FROM OBSERVATION TRIP 

Woodlawn Theatre's Managing Director to Increase 
Seating Capacity to 5,000 — Gleaned Ideas in East 



ANDREW KARZAS, managing di- 
rector of the Woodlawn Theatre 
Company, and Henry L. New- 
house, Chicago's leading architect in 
the building of moving picture theatres, 
returned to Chicago recently after a 
trip of two weeks, during which Pitts- 
burgh, Washington, New York and 
Boston were visited. As was announced 
some time ago in these columns, the 
trip was undertaken for the purpose of 
ascertaining by personal observation 
and investigation just what advance- 
ment had been made in the building of 
modern picture houses and in the pres- 
entation of pictures. 

In Pittsburgh it was found that the 
Grand, owned by Harry Davis, Ameri- 
ca's pioneer exhibitor, is a big, modern 
house with a seating capacity of 2,500. 
It was built by Architect Crance, of De- 
troit, and is largely patronized. An or- 
chestra of fifteen pieces plays the mu- 
sical accompaniment. 

Joe Skirboll, some years ago special 
representative of Metro in the Middle 
West, and now Pittsburgh managei^ for 
First National, who has known Mr. 
Karzas for some time, too'< the visitors 
under his care and conducted them 
through the city, visiting the various 
houses on the Clarke & Roland circuit. 
All these theatres were doing fine busi- 
ness at good admission prices. 
Good Entrance in Washington's Palace. 

After a day in Pittsburgh, the visitors 
departed for Washington, D. C. There 
they visited the Loew's Palace and Al- 
hambra, seating, respectively, 2,700 and 
900. Mr. Karzas describes the Palace 
as "a beautiful, magnificent house, mod- 
ern in every particular." What im- 
pressed Mr. Newhouse and him most 
was the lobby which leads to both the 
balcony and the main floor. Arriving 
at a certain point in this lobby the 
visitor has the choice of walking up 
seven steps to reach the balcony, or 
walking down about eight to reach the 
main floor. The psychologic effect pro- 
duced on the mind of the patron is to 
go up to the balcony rather than down 
to the main floor, which naturally leads 
to the filling of both the main floor and 
the balcony. 

Every theatre owner knows that 
patrons of picture theatres usually pre- 
fer to wait for the succeeding show 
rather than go up to the balcony in 
ordinarily conducted houses unless there 
is considerable difference in the price 
of seats. 

The Palace has a magnificent orches- 
tra of twenty-five pieces, and Mr. Kar- 
zas praises the beautiful light effects 
'employed during the presentation. He 
pronounces it a thoroughly well-man- 
aged house, with admissions of 25 and 
35 cents. 



The Metropolitan, the Regent and 
Moore's Rialto were also visited in 
Washington. These houses seat, re- 
spectively, 2,000, 1,500 and 2,000. .\s at 




Andrew Karzas. 

the Palace, these houses are showing 
weekly run programs, finely selected, 
to capacity, at 25 and 35 cents. The 
Palace, Metropolitan, Regent and Ri- 
alto are all modern houses erected 
within the past two years. 

New York Theatres Visited. 

In New York all the modern picture 
theatres were visited and Marcus Loew 
was kind enough to conduct the visit- 
ors in his auto to the Victoria, on 125th 
street, and to the Metropolitan, in 
Brooklyn, two of the theatres on his 
big circuit. Karzas and Newhouse are 
of the opinion — and they declare it en- 
thusiastically — that the Metropolitan is 
the largest and most modern picture 
theatre in the East, or anywhere east of 
the Rockies. They intend to visit San 
Francisco and Los Angeles soon, so 
must hold the West out of consideration 
until they see the latest modern picture 
theatres there. Loew's Metropolitan 
seats 4,000 people. 

Of course, while in New York, the 
visitors went to the Rialto, the Strand 



and the Rivoli, as all Chicagoans do 
when in the metropolis. They also paid 
a visit to the Capitol, at 51st Street and 
Broadway, which is now under con- 
struction and will be completed some 
time in June. This house will seat 4,500 
people. 

Business Booming in Boston. 

In Boston the visitors found business 
prosperous, but that the theatres are 
not so modern as those of New York or 
Washington, either in point of construc- 
tion or in the manner of presenting pic- 
tures. 

In the matter of moving picture pres- 
entation, after recounting the experi- 
ences of his trip, Mr. Karzas is of the 
belief that IMessrs. Balaban & Katz, at 
the Riviera, Chicago, are presenting pic- 
tures equally as well as any of the best 
houses in the East, not excluding New 
York. 

Mr. Karzas expresses the belief, owing 
to what he has seen during his trip, 
that the day has passed for a one-day 
or two-day run for pictures. All the 
big houses in the East are running 
weekly programs, at advanced prices, 
as high as 35 and 50 cents, while on 
Broadway, New York, the price runs as 
high as $L 

The reader can estimate for himself 
what an overhead saving there will be, 
both for the producer and the exhib- 
itor, when weekly runs or longer, for 
programs, are the established rule in 
all important picture houses in the 
country. 

Woodlawn Soon to Seat 5,000. 

Mr. Karzas tells me that by making 
the Eastern trip he has discovered it is 
possible for him to increase the seating 
capacity of the Woodlawn Theatre from 
2,000 to 5,000. And this he intends to 
do as soon as Architect Newhouse com- 
pletes the plans. It is part of the new 
plans to build a balcony that will seat 
1,700 people; also to enlarge the main 
floor so that it will seat 3,300 people, in- 
tead of 2,000. A new stage will also be 
included in the plans. 

The plans will provide that the bal- 
cony be approached without using steps. 
This will be done by building an in- 
clined way from the entrance to the 
balcony itself. This is a distance of ISO 
feet, so that the incline will have a raise 
of about one foot in ten feet and can be 
.comfortably traversed by old and 
young. 

The enlargement of the Woodlawn, 
it is estimated, will cost about $600,000. 
Before making a final decision on the 
new plans, Mr. Karzas and Mr. New- 
house will visit San Francisco and Los 
-Angeles. 
The Increased Federal Seating Tax. 

The Illinois Exhibitors' Alliance noti- 
fied its members about three weeks ago 
that the increased Federal seating ca- 
pacity tax has been in force since Janu- 
ary 1, this year. Prior to that date the 
tax was as follows : $50 per year for 
picture theatres with a seating capacity 



658 



THE MOVING PICTURE WORLD 



May 3, 1919 



up to 500; $75 for theatres with 500 to 
800 seats, and $100 for those with over 
800. The tax was made payable July 1 
of each year since it was put in effect. 

The increased Federal seating tax, 
which is just double the former tax, 
must be paid for the six months begin- 
ning January 1, 1919, and on July 1, 1919, 
it must be paid in advance for the year 
ending June 30, 1920. 

Last week the Allied Amusement As-^ 
sociation also sent out written notices 
to its members to the same effect. 

Pathe Exchange Director 
Talks of New Sales Plan 

FC. QUIMBY, director of Pathe ex- 
changes, came into the city from 
• New York Monday, April 14, and 
after a few hours' stop left for Kansas 
City, Mo., and St. Louis, returning to 
Chicago the following Wednesday and 
remaining until Sunday, when he re- 
turned to New York, accompanied by Al. 
Roche, owner and producer of the Lloyd 
comedies. 

When seen here he first referred to 
the excellent business conditions at the 
Kansas City, St. Louis and Chicago 
offices, which he said have never been 
so prosperous as now, the volume of 
business in each being about twice that 
of a year ago. 

Mr. Quimby explained that the ob- 
ject of his trip was to assist in intro- 
ducing the new feature sales plan for 
the handling of the Capellani produc- 
tions and the new specials in which 
Frank Keenan is featured. An exclusive 
sales organization has been formed 
which will devote its entire activities to 
the exploitation of the new Pathe fea- 
tures under the direction of Tom North, 
who is feature sales manager. 

New Feature Sales Organization. 

Under the new plan, which took 
effect April 1, the regular Pathe sales 
organization will have charge of all 
Pathe releases, such as Pathe News 
serials, comedies, etc., while the new 
feature sales organization will attend 
exclusively to the new Pathe features. 
This arrangement was necessary owing 
to the largely increased volume of busi- 
ness within the past year, which made 
it impossible for the regular sales force 
to give it the necessary attention and 
at the same time to render efficient co- 
operation and aid to exhibitors. 

In addition, Mr. Quimby stated that 
Pathe took over last week the releasing 
of "Topics of the Day," compiled by Lit- 
erary Digest, and that the films will be 
handled by the regular office forces. 

Continuing, he let me know that one 
of the biggest problems which Pathe 
has been working on for some time past 
is connected with distribution, and he 
is confident that plans have been made 
which will benefit and satisfy exhibitors, 
and also solve several recent problems 
which have come up. 

Tendency to Run Big Feature*. 

Mr. Quimby next drew attention to 
the fact that there is among exhibitors 
at the present time a growing tendency 
to run big features as long as they con- 
tinue to draw paying business. He said 
that in the immediate past many big 
productions have been closed after a 
week's run, while the business was still 
large and all indications pointed to suc- 
cessful business for two more weeks. 



He believes that untold money has been 
wasted in this way, because exhibitors 
have failed to continue the run of cer- 
tain pictures to their full drawing 
strength. 

He cited as an example the case of 
"Common Clay," which played to fine 
business for three weeks at Gordon's 
Olympia in Boston. Mr. Gordon real- 
ized the possibilities of long runs for 
features which will stand the test. His 
receipts, in this instance, for the third 
week, compared very favorably with 
those for the first and second weeks. 
Mr. Quimby holds that, in a large city, 
the people have not the opportunity to 
see the big features in one week's time. 

At the close of our conversation, Mr. 
Quimby again reverted to Pathe's dis- 
tribution plan by saying: "There is no 
question that the exhibitor will profit 
by the new plans for distribution. These 
plans stand for economy all the way 
through and the exhibitor will be a 
partner in the economical benefits that 
will be obtained. 

Echoes from the American Studios. 

"Murdering Midnight" is the title of 
the new Wm. Russell subject that will 
succeed "Some Liar." The original title 
was "The Signet of Sheba," by Stephen 
Fox, who has written most of the Rus- 
sell photoplays. R. R. Nehls, American's 
general manager, has been devoting 
close attention to the editing of this 
feature to its proper length, as it has 
a little overfootage and yet every foot 
seems to be essential. 

State of Illinois Roused 

by Buck Censor Bill 

THE Illinois censorship bill, which 
has passed the Senate and is now 
up in the House for action, is 
arousing widespread interest throughout 
the state among the people who find in 
moving pictures their chief relaxation 
from labor, both of brain and hand. The 
press of the state is voicing the views 
of the great multitude of people whose 
lives have been brightened and bene- 
fited by moving pictures. One of the 
strongest editorials yet published in any 
Illinois paper appeared in a recent issue 
of the Rockford Republic, and it is given 
here in full so that it may be read by 
exhibitors in all parts of the country: 
The state movie censorship bill has 
passed the Senate. It is up to the house 
at Sprinsrfield for action. The Senate has 
done its duty, as it often does, by passing 
the buck to the larger and more patient 
house of representatives. The Assembly- 
men may be so numerically strong that 
they will have the courage to do with the 
bill what the Senate should have had the 
courage to do — kill it. 

Movies a Clean Art 

There is no vital or lasting need for 
movie censorship. Of all the arts, the 
cinema art is making the most rapid pro- 
gress, outgrowing youthful excesses and 
exuberances in a surprisingly few years, 
coming to manhood's estate, on the whole 
a clean art, sure to become more so as 
people's taste demands it. We have seen 
repeatedly the product of the censorship's 
fallibility in Pennsylvania and Ohio and 
we come away from the experience with 
no desire to see the farce repeated in 
Illinois. 

It is simply too much power to put into 
the hands of one man, or a commission of 
men, the telling Illinois with its millions 
of people just what it may see and what 
It may not see in the movie realm. Movies 
are near kin to newspapers. Already they 
are being used for propaganda, for educa- 






tion, for calls to patriotic service. They 
are performing some of the functions up 
to a fe'w years ago the sole prerogative 
of the newspaper. 

Censorship Holds Dangerous PosslbllltleM 

What an opportunity, under censorship, 
for the shaping by factionalism of the 
message of the picture houses! What a 
chance for the politician to get a grip 
upon a great, potent new art, for his own 
unholy purpose! As we now see censor- 
ship, if we were a politician we would 
favor the proposed movie censorship bill 
with enthusiasm. And if we were the 
great film producers, if the Illinois bill 
passed, we would Just say good-bye to 
the state. 

Censorship suggests to the American 
everything that connects itself with the 
tyrannies and oppressions of the old 
world. Where there is a free press there 
is freedom. If once Illinois puts the film 
art under censorship, a very dangerous 
step will have been taken towards impos- 
ing a censorship upon the newspaper. The 
obvious procedure would be to begin on 
the cartoons, the comics, the features of 
the newspapers. And honest advocates 
of movie censorship will tell you that the 
next step may be to correct what they 
think are the excesses and abuses of 
newspaper art. 

Censorship Has Vicious Tendency 

Censorship has a vicious tendency. 
When it starts to run the bases, it does 
not stop short of the home plate, unless 
the outraged bleachers rush down and 
throw the w^hole team out of the diamond. 

Censorship is greedy. It represents the 
presumption of legislation that it is good 
for the world to be kept in swaddling 
clothes, that it's a dangerous thing to 
grow up, to play, to work, to fall in love, 
to marry and to have children. 

Make it as plausible as you will, censor 
ship is a denial of maturity, a hatred of 
reality, a side-stepping of experience, a 
curse that no self-respecting state which 
is not bound by tradition and prudery 
should accept in any form, for even a day, 
except under the necessities of a great 
war such as has just come to an end. 

Universal and Jewel Notes. 

Sidney Goldman has resumed the posi- 
tion of general manager of Jewel pro- 
ductions for Illinois and Indiana, with 
headquarters, as formerly, in the Con- 
sumers Building, with Universal. As- 
sociated with Mr. Goldman are Chas. 
Miller and Phil Dunis. 

A. E. Rosenberg, formerly sales re- 
resentative of Universal in Chicago, has 
been given charge of Universal road 
salesmen out of this city. 

Bank Winter, old-time minstrel and 
author of the well known songs "White 
Wings" and "I'll Be True," as well as of 
many other popular songs of thirty 
years ago, has been appointed manager 
of the road show of "The Heart of Hu- 
manity," out of Milwaukee. His daugh- 
ter, Winona Winter, is the well-known 
musical comedy star of that name, and 
his daughter-in-law, Hattsteadt Winter, 
is a popular concert singer. 

Resumes Management of E. A. R. 

Charles F. Rysdon, son of E. A. Rys- 
don, owner of the E. A. R. Theatre, 
6839 Wentworth Avenue, Chicago, paid 
us a call last week and renewed his sub- 
scription for the Moving Picture World. 

Mr. Rysdon, Jr., received an honor- 
able discharge on March 26 as first 
class coppersmith in aviation, after be- 
ing in service for twenty months at the 
Great Lakes Training Station. For over 
a year he had charge of companies and 
battalions in drilling and instructing in 
the aviation service. 

He has resumed the management of 



May 3, 1919 



THE MOVING PICTURE WORLD 



659 



the E. A. R. Theatre, which was run by 
his father during liis absence. In that 
time his subscription for the World had 
been allowed to run out, so he took ad- 
vantage of the first opportunity to re- 
new it, as he has found it indispensable. 
The E. A. R. seats 900 people and is 
located in a fairly well-to-do neighbor- 
hood. The admission varies frorti 11 to 
22 cents, according to the program, and 
a specialty is made of features of all 
makes. 

New Building for Chicago 

Exchanges Under Way 

THE Building Committee of the F. I. 
L. M. Association, of Chicago, 
held a special meeting Monday, 
April 14, and decided that the new build- 
ing for the exclusive housing of Chi- 
cago's leading exchanges will be erected 
at Ninth Street and Wabash Avenue. 
The North Clark Street site was elim- 
inated from consideration owing to the 
failure of the promoters of the proposed 
building to raise the necessary funds. 

The site selected has a fronth of 95 
feet on Wabash Avenue and a depth of 
165 feet, and the new structure will 
have free exposure on the front and 
rear and one of the sides, which insures 
excellent natural light facilities. The 
building will be twelve stories high, and 
it will be constructed in strict conform- 
ity with the new city ordinance for 
structures storing films. 

Estimated Cost Is $1,250,000. 

The estimated cost of the building 
alone is $1,250,000 and the ground is 
valued at $300,000. The architects are 
Berlin, Swern & Randall, of Chicago, 
and C. Howard Crane, of Detroit, is 
consulting architect. 

Preliminary work on the site will be- 
gin about June 15, and the building must 
be in readiness for the exchangemen to 
move in and conduct their business be- 
fore April 30, 1920, in conformity with 
the city ordinance. 

Charles C. Pyle, well known in Chi- 
cago film circles and the promoter of 
the new structure, has been appointed 
agent of the building and will h-andle all 
the leases for a period of ten years. 

Martin with Red Cross 

Patients at Fort Dodge 

CLYDE MARTIN, widely known as 
the man who first accompanied the 
presentation of moving pictures 
with music, and who coined the phrase 
"playing the pictures" as far back as 
1911, has been appointed by the Central 
Division of Military Relief of the Red 
Cross to take charge of the amateur 
theatrical entertainments which will be 
given at the base hospital. Ft. Dodge, 
by convalescent patients. Mr. Martin 
is associated with C. C. McCoy, Red 
Cross recreational and entertainment 
director. 

Mr. Martin, according to "The Taps," 
the official newspaper of the U. S. A. 
forces at Camp Dodge, became inter- 
ested in Red Cross work at Hibbing. 
Minn., while on a business trip. When 
"flu" broke out in that town he was 
placed in charge of the base hospital 
there, afterwards did valuable relief 
work in the section of northern Minne- 
sota which was swept by forest fires last 
fall. 

The first of the amateur entertain- 
ments to be given at the base hospital. 



Ft. Dodge, by convalescents, will be a 
minstrel show, which will be iield in 
about a week at the Red Cross convales- 
cent house. The best wishes of the 
writer are with Mr. Martin in his work 
with the "boys" who are struggling to 
regain their health. 

Fred and Frank Schaefer Remove OfBce. 

Fred and Frank Schaefer, members of 
the Schaefer Theatre Company, which 
owns the Crystal and Star theatres in 
Chicago, have moved their headquarters 
from their office in the Mailers building 
to Crystal Theatre building, at 2701 
North Avenue. Chas. J. Schaefer, the 
oldest brother of Fred, Frank and Peter 
J. Schaefer, and the owner of the Gar- 
field Theatre, West Madison Street, will 
continue to make the old office in the 
Mailers building his headquarters. 

Fox to Film Ben McCutcheon's Novel. 

Ben McCutcheon, manager of publicity 
of the Victory Loan Committee in the 
Chicago district and widely kown by 
his novel, "The Seventh Person," will 
soon be a claimant for honors on the 
screen. The Fox Film Corporation will 
shortly begin work on a film production 
of the novel, the rights being specially 
purchased to star George Walsh. Ed- 
ward Dillon will have charge of the 
production. 

Craig Kennedy Serials Popular. 

Mr. Bonnerville, formerly publicity 
and advertising manager for the Com- 
mittee On Public Information, New 
York, but- now manager of sales and 
advertising for Harry Grossman's Craig 
Kennedy serials, stopped over between 
trains last week on his way from a busi- 
ness trip through Oklahoma and Kansas. 
He reported excellent business, 

Chicago Personal Notes. 

William H. Rudolph, business man- 
ager for Harry Garson (Clara Kimball 
Young Company), left Chicago for New- 
York on the Twentieth Century April 19, 
after a week's stay, accompanied by 
Mrs. Rudolph. Mr. Rudolph's mission 
here was to arrange with Jones, Linic » 
& Schaefer for an indefinite run of "The 



Lnpardonablc Sin" at the Randolph 
Theatre, which opened Sunday, .Vpril 20. 
Julian Johnson, editor of Photoplay 
Magazine, and James Quirk, managing 
editor, returned to Chicago last week 
after finishing their serial at Los An- 
geles. Mr. Quirk left on the Twentieth 
Century, April 19, for New York to at- 
tend to business connected with the 
serial, the title for which has not yet 
been given out. 

Universal Engages Noted Artist. 

Mon Randall, noted Mid-Western ar- 
tist, former cartoonist for the Scripps- 
McRae newspapers and whose numer- 
ous original pen portraits of leading 
picture stars have made his work 
known to film followers, has been en- 
gaged by Universal to prepare a special 
series of advertising drawings for Uni- 
versal special attractions and serials. 
.\mong the first work Randall has done 
for Universal is the preparation of a 
number of black and white portraits of 
James J. Corbett, suitable for reproduc- 
tion in any newspaper or magazine, 
either for advertising or publicity pur- 
poses. 



Want Sunday Closing Repealed. 

Anticipating that Governor Smith 
would sign the bill, recently passed, per- 
mitting cities to determine whether or 
not pictures may be shown on Sunday, 
Corning (X. Y.) theatre managers be- 
gan an agitation for the repeal of the 
city ordinance which now prohibits 
these shows. The ordnance has been a 
dead letter for more than four years, 
owing to adverse court decisions, and 
the theatres have been open on Sun- 
days. However, it has never been re- 
pealed and became operative as soon as 
the new state law became effective. 



Ripley Palisades Superintendent. 

Paul Ripley, well kown in laboratory 
circles, has been appointed superintend- 
ent of the Palisade Film Laboratories 
by George C. Dobbs, vice-president. 

Mr. Ripley has been with the com- 
pany for some time past in an executive 
capacity. 




Emmy Wehlen Doesn't Seem Used to the He-Vampire Stuff 

Even II .She Is 'Tlic .\inateur AdviMitmoss" in the -Metro I'letii- 

the Same Name. 



660 



THE MOVING PICTURE WORLD 



Mav 3. 1919 



FILLS HOUSE BY REGULAR SCHEDULE 

Detroit Xeigliborhood Tlieatre Has Weekly Cycle 
of Amateur, Vaudeville, Western, and Other "Nights" 



J. E. Stocker, who conducts the Myrtle 
Theatre at 665 Seventeenth street, De- 
troit, has built a permanent patronage 
for his 400-seat neighborhood house by 
letting his patrons always be certain that 
they are going to see a certain kind of 
picture on a certain night. He writes 
that most of his advertising is done with 
slides on his own screen, and that he 
concentrates mostly on Tuesdays and 
Wednesdays. Stocker writes: 

THE report that I do not advertise 
is one of those half-truths. Here 
is the whole truth. I do not use 
more than one one-sheet on most pic- 
tures. Once in a week or two I use 
one three-sheet. The main reason is 
that very few people pass the theatre, 
which is located on a side street around 
the corner from the main street of a 
quiet residential district; also that after' 
years of experiments most of my pat- 
rons know that Monday is serial night, 
so after the first episode of a serial is 
started on Monday and if the serial is 
liked at all it matters very little 
whether I tell them what the feature is 
on Monday. So I hardly ever run even 
a slide for the Monday feature, unless 
it happens to be one with a real popu- 
lar star. 

Thursday Vaudeville Night. 

Every Thursday is vaudeville night — 
that is, one act of vaudeville in addition 
to a feature and single reel — (on account 
of the vaudeville act I only show six 
reels, other nights seven reels). I don't 
have to worry about business or what 
feature to show on Thursday or whether 
a slide is run Thursday or not, but if a 
popular star is due on Thursday I run 
a slide. 

Friday is "Western" night. I see to it 
that I have a five or six-part "Western" 
for Friday. They all know it is "West- 
ern night" Friday as well as I do, and it 
would be foolish not to run a slide for 
Hart, or a picture like "Carmen of the 
Klondike," but if I omitted a slide alto- 
gether on Friday it wouldn't matter 
much — they come anyway. 

Saturday has been amateur night for 
a long, long time. Whether 1 run a 
slide on the Saturday picture or not 



the receipts very seldom vary more than 
a couple of dollars. 

Sunday, the big day of the week, my 
patrons know that if they come before 
5 p. m. they will see a serial, feature 
and comedy; if they come after 5 they 
will see a feature, a comedy and a week- 
ly. After showing serials on Sunday for 
two years or more, with considerable 
success, I had my patrons vote whether 
they wanted serials on Sunday or not. 
While the majority voted in favor of the 
serial on Sunday, so many voted against 
it that I decided to show the serial up 
to 5 p. m. I buy the weekly extra to 
show after 5 p. m. in place of the serial 
which arrangement seems to please and 
increase my business Sunday. It seems 
to matter very little whether I adver- 
tise the Sunday feature or not. 
Concentrates on Tuesday and Wednes- 
day. 

With five days established, Tuesday 
and W^ednesday are left to concentrate 
upon for the special feature attractions 
(and believe me I advertise my Tues- 
day and Wednesday shows — not with 
posters or big fronts or handbills, but 
with slides on my screen). Most of 
the pictures that I consider worthy of 
my Tuesday or Wednesday I manage 
to see beforehand. I prepare from 1 
to 4 slides on a picture that I consider 
worthy of it. My object is to attract 
as many of my Sunday and Saturday 
patrons to come Tuesday and Wednes- 
day. 

Slides Put Picture Over. 

For example, "Life's Greatest Prob- 
lem" did not go over very well in De- 
troit. I personally liked the picture 
very much. These slides put the pic- 
ture over in my place in a record-break- 
ing manner. Slide No. 1 read : "I per- 
sonally see a great many pictures, but 
I haven't seen a picture that I enjoyed 
as much as I did 'Life's Greatest Prob- 
lem' in a long time.' — Stocker, Manager." 

Slide No. 2 read: "'Life's Greatest 
Problem' has thrills, excitement, ro- 
mance — and the best kind of fun be- 
sides. You will give yourself a real 
treat when you come Tuesday." An- 



other slide read: "Take my advice and 
come Tuesday to see 'Life's Greatest 
Problem.' " On the colored slide I 
pasted up everything so that the name 
of the star or the picture on the slide 
was not visible, because Mitchell Lewis 
has not as yet become popular in my 
house; also that the picture on the 
slide did not do justice to the film. I 
did not give mj' patrons the slightest 
intimation as to who the star was or 
the nature of the picture. The only part 
that was visible on the screen of the 
colored slide, were the words, "Life's 
Greatest Problem." Two of the slides 
were shown after the feature and two 
after the comedy, so as not to tire the 
audience with too many slides. The 
operator is instructed exactly the num- 
ber of seconds by the watch as to how 
long a slide is to be kept on the screen. 
All the paper I used on "Life's Greatest 
Problem" was one one-sheet. I could 
not handle the crowd that came out. I 
am personally a believer in a neat week- 
ly program, but I manage to fill the 
house without it. i scat 400 — and it 
looks as if I might manage to nave the 
theatre enlarged before very long. 



Director Hunter Marries Millicent 
Evans. 

T. Hayes Hunter, director of Benjamin 
B. Hampton's elaborate production of 
Zane Gre^^'s most popular novel, "Desert 
Gold," and Millicent Evans were mar- 
ried last week, and although they tried 
to keep it quiet for a day or two, the 
signature of "Mr. and Mrs. T. H. Hun- 
ter," gave the secret awaj'. 

Director Hunter and Miss Evans had 
been engaged for two years. Miss Evans 
has played in support of William H. 
Crane, Robert Edeson, Douglas Fair- 
banks and many other stars. Mr. Hun- 
ter, who is one of the most experienced 
as well as one of the foremost directors 
for the screen today, has an experience 
stretching bac'< to years of directing 
for the speaking stage. 



Want Simplex Man at Movie Ball. 

The Providence Movie Operators' 
Union, through its business agent, 
Thomas, Shannon, has sent a personal 
appeal to William C. Francke, of the 
Precision Alachine Company, urging 
that he be present at their movie ball, 
which will be held in the State Armory, 
Providence. 




Page Gungha Din! If There's This Much Snow in "The Mints of Hell," Hell Have to Revise the Line 

"Squattin' on the Coals." 

William Desmond Has to Settle with Kipling for the Snowy Atmosphere ot Uis Forihconiing Exhibitors-INTutual 



May 3, 1919 



THE MOVING PICTURE WORLD 



661 






^^^"'^^ 



News of Los Angeles and Vicinity 




Balboa Studios Sold. 

C. M. Fiirey, formerly of Portland, 
Oregon, and Williams S. Forsythe, of 
New York, have purchased on behalf 
of the Master Pictures Corporation, the 
real estate, studios and all other prop- 
erty formerly owned by the Balboa 
Film Company at Sixth street and Ala- 
mitos avenue, Long Beach. One hun- 
dred and ten thousand dollars was the 
sum involved in the transaction. 

F. C. Delano of Los Angeles, repre- 
senting the creditors of the Balboa Com- 
pany, made the sale. H. M. and E. D. 
Horkheimer, brothers, comprised the 
Balboa corporation, which went bank- 
rupt several months ago. Furey and 
Forsythe announced that they will or- 
ganize a company and begin the pro- 
duction of pictures within two months. 
Francis Ford Building a Studio. 

Francis Ford, film producer and star, 
is building a studio at Sunset Avenue 
and Gower Street in Hollywood, where 
he intends to be making pictures by 
the first of May. An informal dance 
is being planned as a sort of house 
warming to open the studio for busi- 
ness. 

Employment Fees Abridged. 

The Motion Picture Producers' Serv- 
ice Exchange of Los Angeles, will not 
be allowed hereafter to charge a fee to 
any applicant sent out on motion pic- 
ture work unless the employment fur- 
nished lasts seven days or more, ac- 
cording to a ruling received by H. A. 
Cable, deputy state labor commissioner 
of the Southern district, from the labor 
commissioner at San Francisco. 

Cleo Madison Organizes Con.pany. 

Cleo Madison, who arrived on the 
west coast from New York a few days 
ago, has organized her own company 
to produce pictures, has secured studio 
space, and preparations are already 



By A. H. GTEBLER 



under way to make a picture entitled 
"The Red Serpent." Juan de la Cruze 
will be seen in the leading nmle role, 
and the rest of the cast will be an- 
nounced within a few days. 

Miss Madison was for several years 
one of the leading stars of the Universal 
program, and shortly after leaving Uni- 
versal was to have appeared in film 
productions under the management of 
Isadore Bernstein, but for some reason 
these plans were not carried out. It 
is nearly two years now since Miss 
Madison has appeared in a picture. 
Gordon-Francis. 

Robert Gordon and Alma Francis were 
married on March 25, at the home of 
the bride's parents, Mr. and Mrs. W. 
C. Francis, in Hollywood. Robert Gor- 
don, who played the part of Huck Finn 
with Jack Pickford in the Tom Sawyer 
pictures and one of the leading roles 
in "Missing," enlisted in the army just 
after that production was finished, and 
has recently been discharged from serv- 
ice. He has signed a long term con- 
tract with J. Stuart Blackton, and will 
leave in a few days with his bride for 
New York to work in the Blackton 
studios in the east. 

Mrs. Gordon will retain her profes- 
sional name, Alma Francis, and upon 
her arrival in New York immediately 
will begin rehearsals in one of Adolph 
Friml's new musical comedies. Miss 
Francis played opposite Julian Eltinge 
in the film production that was made 
under the Balshofer management here 
last summer. 

To Establish Air Line. 

Sidney Chaplin, motion picture and 
airplane promoter, has closed a deal 
with William Wrigley, Jr., for an ex- 
clusive ten year franchise for a com- 
mercial airplane and seaplane landing 
on Catalina Island, thereby laying the 
foundation for what will probably be 




the first commercial air line in the 
world. Mr. Chaplin intends to go soon 
to New York to purchase airplanes 
and seaplanes equipped with Liberty 
motors, of five and ten passenger 
capacity. He will establish a school to 
train flyers on Catalina Island, for 
which purpose machines of lighter type 
will be used. 

Mack Off For New York. 

Willard Mack, playwright and hus- 
band of Pauline Frederick, who has 
been ill for several weeks, left last 
week for New York, where he will im- 
mediately begin rehearsals for a new 
play under the management of A. H. 
W^oods. Miss Frederick will remain in 
California to make several productions 
for Goldwyn. In the event of her re- 
turn to the stage in the fall, Miss Fred- 
erick will continue to produce pictures 
under her Goldwyn contract at the east- 
ern studios of that company. 
Lehrman Acquitted. 

Henry Lehrman, former producer of 
Sunshine comedies, who was accused 
of having caused the disappearance of 
a film worth $32,000 from the vault of 
the Fox Film Company some time ago, 
was acquitted and the case dismissed 
by Judge Craig when it came up for 
trial. 

New Theatre at Monroviau 

A motion picture theatre which has 
just been completed at Monrovia, Cal., 
has been opened for business. The 
house has a seating capacity of SCO, 
a fire-proof projecting room and one of 
the most modern makes of projecting 
machines. The theatre has triple light- 
ing circuit with rheostat for dimming 
and other electrical effects, and a mod- 
ern ventilating system. 

Warde Addresses M. P. D. A. 

Frederick Warde. star of the Mission 
Play at San (labriel, made an address 




H. B. Warner in "The Man Who Turned White" Isn't Afraid of the Dyeing Process. 

.\'or I.s He Afraid to Hie, as llie Srfiif al (lie Kinlit rroin lli.s KxhibitDPS-Mutual Feature Shows 



662 



THE MOVING PICTURE WORLD 



May 3, 1919 



before the members of the Motion Pic- 
ture Directors Association at the Hotel 
Alexandria one evening recently. 
New Manager For Victory. 

Harry P. Caulfield, formerly con- 
nected with the management of the 
Garrick Theatre, became manager of 
the Victory Theatre on April 13. 

Three Keenan Subjects Completed. 

Frank Keenan has completed the third 
of a series of eight feature productions 
for Pathe at the Brunton studios. The 
three productions are: 'The Master 
Man," with a political theme; "The 
Gates of Brass," in which Mr. Keenan 
depicts a gambler and promoter; and 
'The Tide Book," a tale of the ship- 
ping industry. Jack Cunningham pre- 
pared the scenarios for these produc- 
tions, and Ernest C. Warde directed. 
Ruth Allen Has Returned. 

Ruth S. Allen, head of the manuscript 
sales department of the Palmer Photo- 
play Corporation, has returned from a 
month's stay in New York, where she 
went to close negotiations with a num- 
ber of authors and photo-playwrights 
for stories. 

New B. B. Feature. 

Bessie Barriscale has begun work on 
"Broken I'hreads," her fifth of the six- 
teen productions contracted for by the 
Robertson-Cole interests. Her support- 
ing cast in this picture includes Rose- 
mary Theby, Nigel Barrie, Henry 
Kolker, Albert Roscoe, Ben Alexander 
and Mary Jane Irving. Howard Hick- 
man directs. 

Studio Shots 

LILA L.EE has returned from Truckee, 
where scenes were made for "The 
Daughter of the Wolf," a Paramount 
picture. Monte Blue, who was to have 
been her leading man, was taken with 
pneumonia just before the company left, 
and Elliott Dexter was given the part. 

Dorothy Dalton has just left for New 
York City, where she will work in pictures 
demanding eastern settings. 

Lois Wilson will be leading woman for 
Dustin Farnum in his coming production. 

The all-star cast supporting Dorothy 
Phillips in "The Right to Happiness" in- 
cludes Thurston Hall, Stanhope Wheat- 
croft, William Stowell, Robert Andersen, 
Margaret Mann. Hector Sarno, Alma Ben- 
nett and Henry Barrows. 

Katherine MacDonald has finished her 
first production, "The Thunderbolt" and 
will soon begin her second, "The Bleeders," 
from a story by Margery Land May, under 
the direction of Colin Campbell. 

Margarita Fisher, star of American pro- 
ductions, has filed a suit for divorce from 
her husband, Harry Pollard. 

Al .Jennings, motion picture star and 
producer, h.is been requested by a large 
publishing company to write the histoiy 
of his life for publication. 

Frank Lloyd ha.s been engaged as direc- 
tor of (loldwyn pictures by Samuel Gold- 
wyn. 

Charlie Chaplin celebrated his tliirtioth 
birthday on April 16. 

Because rif continued unsettled conditions 
In lOuropc Billy Parsons and his wife, 
Billie Rhodes, have not been able to se- 
cure passports. They will go to Honolulu 
Instead, and make several films in that 
part of the country. 

Mabel Normand, who has been ill for the 
past week, i.s recovering and will soon 
be back at work at Goldwyn. 

Charles Ray and his company aie in San 
Francisco. 

Work has been begun on the third large 
stage to be built at the Ince studio In Cul- 
ver City. The new stage will be used ex- 



clusively for sets demanding artificial 
lighting. 

"Rowdy Ann" is the title of the second 
Christie Special comedy featuring Fay 
Tincher. Katherine Lewis, Eddie Barry, 
Harry Depp and Patricia Palmer play lead- 
ing parts. 

Harry Carey returned to Los Angeles on 
April 15th for a short stopover, before re- 
suming his personal appearance tour along 
the west coast. 

Jack MacDonald, who has finished his 
work in the Brentwood production, "Better 
Times," will support Jack Pickford in a 
new picture. 

Sessue Hayakawa has begun the filming 
of a picture, "Only a Nigger," an East 
Indian romance, without a leading woman. 
He is making the scenes in which the 
heroine does not appear while looking for 
a film actress who possesses the talent and 
beauty necessary for the part. 

Jane and Katherine Lee, and their 
mother, Mrs. Irene Lee, have gone back to 
New York. 

Lillian Gish has made a trip to San 
Francisco to participate in the opening of 
the Victory Loan campaign. At the close 
of the ceremony two thousand pigeons, 
collected from all parts of the Twelfth 
Federal Reserve District, were released 
from a monster cage by Miss Gish. 

Almost the entire movie population of 
Los Angeles attended the first showing of 
Harry I. Garson's production, "The Un- 
pardonable Sin." at the Kinema Theatre. 

Alice Joyce has arrived in town and de- 
parted before the end of the week in com- 
pany with her little daughter, Alice Mary 
Moore, who has been visiting her father, 
Tom Moore. Miss Joyce will continue her 
motion picture work in Vitagraph's east- 
ern studios. 

Wallace Irwin's new story, "The Bloom- 
ing Angel," has been purchased as a star- 
ring vehicle for Charles Ray. 

Tom Mix and his company have returned 
from San Francisco, where they went in 
search of exteriors for "The Romance of 
Cow Hollow." 

Elbert Hubbard was a visitor at Univer- 
sal City last week, and watched Jim Cor- 
bett work out a scene in "The Midnight 
Man." 

Mme. Alia Nazimova left for New York 
on April 15 in company with her husband, 
Charles Bryant, and Richard A. Rowland, 
president of Metro, to attend to business 
connected with future productions for the 
Metro program. 

Frank Keenan celebrated his birthday 
April 8. Apart from admitting that he was 
past thirty, Keenan emulated the women 
film stars by keeping to himself the num- 
l)er of birthdays that have passed since his 
thirtieth. 

John Gilbert is working in a Sessue 
Hayakawa picture under way at Brunton. 

Marguerite Clark arrived in Los Angeles 
last week in company with her husband, 
Lieut. H. Palmerson Williams. Miss Clark 
will make several pictures requiring west- 
ern setting during the coming months at 
the Lasky plant. 

The Aerial Circus to be held in Los An- 
geles in connection with the Victory Loan 
<anii)aign will be quartered at the private 
field belonging to Cecil B. De Mille in 
Hollywood. Mr. De Mille, who is an aviator 
himself, readily granted the use of his 
field. 

Frank Keenan entertained a party of 
forty at the Brunton studios on the even- 
ing of April 10 with a private showing of 
"The Gates of Brass," his latest film to be 
finished for the Pathe program. 

Dorothy Gish, who has completed her 
contract with Paramount, leaves for New 
York in a few days. 

Prosperity is on the rise in Filmland. 
Texas Gulnan, Marie Walcamp, Wallace 
Reid, George Melford, Norman Manning 
and Little Virginia Lee Corbin have all 



purchased new cars within the past few 
weeks. 

Mary Anderson is working in a picture 
for the Morgan Feature Film Company at 
the Horsley studios under the direction of 
Fred Kelsey. 

James J. Corbett umpired the first base- 
ball game of the season at Washington 
Park, which was opened by William G. 
McAdoo, who pitched the first bail, and 
Douglas Fairbanks, who caught it. 

"William Morris, manager of the Harry 
Lauder American tour, was entertained by 
his old friends, Charlie Chaplin and Alf 
Reeves, at the Chaplin studio while he was 
in Los Angeles last week. 

Clara Kimball Young paid $250 in settle- 
ment of a claim for injuries to the seven- 
teen-year-old boy who was hurt by her 
automobile several weeks ago. Miss Young 
was not in her machine when the accident 
occurred. 



Fritzi Brunette Sustains 
Bruises in Studio Accident 

MITCHELL LEWIS' weight, com- 
bined with his strength, and a 
pair of weak hinges on the door 
of a studio backwoods cabin, were the 
cause of an accident last week which 
resulted in a teinporary postponement 
of work on Mr. Lewis' Select picture, 
"The Gulf Between." 

The accident, which involved Fritzi 
Brunette, Mr. Lewis' leading woman, 
occurred during the filming of a studio 
scene. A big situation in the production 
is a thirty-mile chase with a dog team 
which ends in a lonely cabin where 
Mr. Lewis, as Jacques, rescues a girl 
from two tough characters. 

The cabin in the studio was built for 
strength, but it had one weak spot, the 
hinges on the door. The girl and the 
two characters were supposed to be in 
the cabin waiting for the rescue. At 
the proper moment Lewis rushed up to 
the cabin door and flung his entire 
weight against it. It withheld the first 
shock. The second time Mr. Lewis 
lunged against the door with greater 
force. The hinges snapped and the door 
fell in, pinning Miss Brunette to the 
floor and knocking her unconscious. 

She was considerably bruised, and for 
a time it was feared that she had suf- 
fered internal injuries, but later reports 
stated there were no serious conse- 
quences. 



Cubberley Succeeds Pearson 
at First National Exchange 

ER. PEARSON has resigned as man- 
ager of the Minneapolis First Na- 
• tional exchange ,and Fred Cubber- 
ley, manager of the Minneapolis branch 
of the Famous Players-Lasky Corpora- 
tion for the last two months, has been 
appointed his successor. 

Mr. Pearson has been with the Min- 
neapolis First National exchange since 
it was established. He was one of the 
best known and most popular exchange 
managers in the Northwest. Mr. Cub- 
berley was for more than two years 
assistant manager of the Minneapolis 
Paramount Artcraft office under C. L. 
Peavey, who has been transferred to 
Chicago. 

J. W. Allen, special representative of 
the Famous Players Lasky Corporation, 
has arrived in Minneapolis and will be 
in charge of the local office until a suc- 
cessor to Air. Cubberley ha.= been 
chosen. 



Mav 3, 1919 



THE MOVING PICTURE WORLD 



663 



PICTURE BUSINESS GOOD IN DIXIE 

Nat Bregstein, Moving Picture World Commissioner, 
Continues His Travels in the Southland, Discovering 
Prosperit}^ in Birmingham, Mobile and New Orleans 



WE CONTINUE the reports Nat 
Bregstein has rendered on con- 
ditions and picture activities in 
the South. In recent issues we have 
published his statements on territory 
leading from Richmond to Atlanta and 
in this installment are recorded his find- 
ings in Birmingham, Mobile and New 
Orleans. 

During his travels Bregstein's chief 
purpose has been to extend the sub- 
scription circulation of Moving Picture 
World and it is gratifying to record 
that he has everywhere been received 
with courtesy — and orders for subscrip- 
tions. The standing and repute of Mov- 
ing Picture World seems to be well 
established and maintained in the South- 
land in equal proportion with other 
sections of the country. 

The Situation in Birmingham. 

Odeon Two No. 1 and Odeon Two 
No. 2 are two theatres in Birmingham 
with two entrances, and run by two 
different parties. Odeon Two No. 1, 
with a seating capacity of 350 with ad- 
mission price of 10 cents, recently raised 
its price from 5 cents and is getting a 
good business. H. A. Rensford is the 
manager. 

The other Odeon Two, No. 2. run by 
Marvin Wise, has a seating capacity 
250 and also charges 10 cents. This 
house is also getting good business. It 
uses Fox, Universal and special attrac- 
tions. There is still another Odeon 
Two in town run by Mr. King. 

The Mudd-Colly .-\musement Company 
•control three theatres — the Rialto seat- 
ing 500, with admission price of 20 
cents; the Princess, a second run house, 
seating 400, admission price 10 cents, 
and the Trianon seats 600, admission 
price 20 cents. This concern uses Select, 
Goldwyn, World, Mutual, etc. All 
theatres are doing well. 

Another house in the congested sec- 
tion of the town run by H. Hurry 



caters to the colored folk, seats 490, 
admission price of 10 cents. It is one 
of the prettiest houses the traveler has 
ever seen catering to a colored popula- 
tion. 

Down in Mobile. 

Some of the exhibitors in Mobile are 
not satisfied with retailing movies, but 
are going in the wholesale business, 
selling coupons. For instance Mr. King, 
proprietor of the Crown Theatre, a 
house seating 500 issues a coupon for 
five 10 cent admissions and also issues 
another ticket for $1.25 worth of seats. 
Mr. King says recently in addition to 
the regular city license of $225 the ex- 
hibitor must pay (an ordinance has 
been passed which makes him pay) $10 
a day extra if the admission price is 
25 cents or over. 

J. Shimkowitz is another Mobile ex- 
hibitor who is issuing coupons. He 
runs the Queen Theatre, a 260 seater 
with admission price of 15 cents. 
He uses Fox, Bluebird and Pathe. Mr. 
Frankel runs the Crescent Theatre, seat- 
ing 300. This is a 5 cent house. Miss 
Luck owns the Empire, a house seat- 
ing 500, with admission price of 10 and 
15 cents. 

Montgomery's Four Theatres. 

Montgomery, Ala., has four theatres 
in the movie line. The Empire, seat- 
ing 952, has an admission price of 15 
cents. This house has an eight-piece 
orchestra and uses Select, Goldwyn and 
Fox-Standard. 

The three other houses are the 
Plaza, Colonial and Strand. All of the 
theatres are owned by the Strand 
Amusement Corporation, under the 
supervision of Mr. Wilby, general man- 
ager. 

Covering the Crescent City. 

New Orleans has a number of su- 
burban houses pretty much scattered 
throughout the city. The Hippodrome 



(run by J. Brennon), a house seating 
1,000, uses mostly Fox. Nat Ehrlich's 
Isis Theatre seats 632 on an admission 
price of 5 and 10 cents. It uses Para- 
mount, Select and Universal. 

Air. Jacobs runs the Prytanna which 
seats 750, with an admission price 5 
and 10 cents. The Poplar seats 500; 
admission 5 and 10 cents; uses Para- 
mount, Select, Goldwyn and First Na- 
tional. Jake Miller owns the Empire, 
a 500 seat combination house, musical 
comedy and pictures; admission 10 and 
15 cents; uses everything. 

Mr. Febacher, of Wonderland, seating 
234, has a nickel house giving a one 
hour show. He intends to increase his 
seating capacity shortly. Maurice Bair's 
Napoleon Theatre seats 1,500 with an 
admission price of 5 and 10 cents. 

Good Business Is the Rule. 

Ben J. Piazza, manager of the Palace 
Theatre, seating 2,300 with an admission 
of 10 to 25 cents, runs Keith vaudeville 
and pictures. This house uses Fox first 
run; World Pictures and Mutual. It 
has an eight piece orchestra. 

We interviewed with Mr. Pearce, of 
the Pearce Amusement Company, who 
own and operate five theatres — the New- 
comb seating 400, admission 5 cents; 
the Bijou Dream, seating 440, admission 
5 cents; the Rialto, seating 350, admis- 
sion 10 cents; the Trianon, seating 500, 
admission 10 cents; the Tudor, seating 
700 admission from 10 to 25 cents. Mr. 
Pearce reports remarkably good busi- 
ness for all theatres. 

Large Capacities and Good Shows. 

At Loew's Crescent Theatre, seating 
1,600, Manager Kattman says business 
is great. This house is open all sum- 
mer. Sobel, Richards & Shear control 
three theatres — the Washington, seat- 
ing 900 admission 5 and 10 cents ; Fine 
.\rts, seating 750, admission 5 and 10 
cents and the CarroUton, seating 700, 




Murr ys Beseeching the Parrot Not to Fly Away. You See, She's "The Delicious Little Devi 

And. of course, you taii't blame the parrot in this, his first appearance with Universal. 



664 



THE MOVING PICTURE WORLD 



May 3, 1919 



admission, 5 and 10 cents. This con- 
cern uses Universal, Pathe, Paramount, 
Goldwyn and Select. Air. Shear reports 
good business for all theatres. 

The Strand Theatre is in a class by 
itself. It has a sixteen piece orchestra, 
seats 1,500 on an admission price 10 
and 39 cents. It is the most up-to-date 
house and is controlled by the Saenger 
Circuit. Foster Olroyd, the manager, 
holds lenten services in the theatre 
on Sundays. This theatre gets a select 
patronage, and judging by the music 
the shows and the atmosphere of the 
house in general it deserves it. 

Among N. O. Exchanges. 

At the Pathe office J. B. Dumdestre, 
Jr. is manager, a position he has held 
about five 3^ears. He reports good busi- 
ness. W. W. Hodkinson has a repre- 
sentative here, Max Heine, who says 
"Fighting Through" is holding its own. 
American Film Company also has a 
representative in this office — Louis S. 
Collier. 

At the Select office H. G. Till, man- 
ager, has been in charge about one 
year. He says the South is in great 
shape and expects a big year. The 
Saenger Circuit booked Marion Davies 
in "The Belle of New York" and Mitchell 
Lewis in "The Code of the Yukon" 
for the entire circuit. At the Vitagraph 
office Frank P. Bryon is manager, and 
says the serial "The Man of Might" 
is going great. One of the boys setting 
the pace at this office is A. P. Dessonnes. 

Two Women Exchange Managers. 

At the World office Miss Sessions is 
manager. She has been here four years 
and reports "The Better 'Ole" going 
big in her territory. The Fox office 
just moved into a building at No. 723 
Poydras and was just installing a new 
vault at the time of my visit. W. E. 
Condell, formerly manager of the George 
Kleine office is one of the Fox sales- 
men now. Another man in the sales 
force doing good business is C. S. 
McAlillan, a former insurance man. 
"Everything going along as usual in 
the Fox office," says Mr. Allan S. Moritz, 
the manager. 

The Metro and the First National are 
in one office on Poydras Street. C. 
J. Bryant is the manager and says "Vir- 
tuous Wives" is going strong; also "Eye 
for Eye." While in this office I met 
A. Levey, representative of the Stewart 
estate in Cleveland. He runs a theatre 
in Pensacola, Fla., seating 1,000. He 
was then on his way to Mobile with 
a view to finding a location for a 2,000 
house. The General Film Company has 
F. E. Dillard as manager. He came here 
from Atlanta last December. At the 
Goldwyn office Miss Bak is manager. 
She has been with Goldwyn for some 
time and reports excellent business for 
this office. 

Boasts Two Supply Houses. 

At the Southern Triangle office J. 
W. Pope is manager and everybody 
looks busy. At the Paramount office 
H. F. Wilkes is manager. He says A. 
W. Plues, formerly manager of Vita- 
graph, now in harness for Paramount, 
will cover Louisianna and Eastern Ar- 
kansas. 

The H. K. Barnett Theatre Supply 
Co. opened for business about five 
weeks ago. They are situated right in 
the film centre. Another supply house 
is run by George Vivirito. His place 
has been established about six years 
and handles Simplexcs and Powers for 



Louisiana, Mississippi and a part of 
Florida. Amongst the recent installa- 
tions are two new Simplex, Type S., 
at the Strand; also two Simplex at the 
Raceland Theatre, Raceland, La. 



Philipp Organizes Producing Company. 

Adolf Philipp, the playwright, has or- 
ganized The Adolf Philipp Film Cor- 
poration for the purpose of producing 
pictures. 

Mr. Philipp will appear himself in 
several of his stories. Negotiations for 
a New York studio are now on. The 
first picture is expected to be started 
on May 15. 



Geraghty Writing Western 
Series for Clifford Bruce 

TOAI J. GERAGHTY, who recently 
reached New York with a sheaf of 
scenarios for some of the leading 
stars, is returning West with commis- 
sions to write several others, among the 
number being one for Clifford Bruce, 
whose work in leading and stellar roles 
for Metro, Fox and other companies 
has long been popular with the motion 
picture public. 

One of the purposes of Mr. Geraghty's 
visit to New York was to secure the 
services of a star for a series of pro- 
ductions which will be constructed 
around a character of the husky-heroic, 



romantic type such as Mr. Bruce best 
portrays. 

That time cannot wither nor custom 
stale the possibilities of the West as 
a theme for the photoplaj'er is Mr. 
Geraghty's opinion, provided the ve- 
hicle possesses sufficient originalitj'. He 
points to the success of W. S. Hart and 
William Farnum as the best demonstra- 
tion of this theory. 

"The success of these two stars is the 
best evidence that the 'Western' type 
of drama is still in its prime, provided, 
of course, it is adequately produced. 
There is also a dearth of actors capable 
of bringing to leading parts the so- 
called 'husky-heroic' and romantic qual- 
ities in which the screen public delights. 
This is perhaps the reason why the 
'Western' for a time seemed to be fall- 
ing off in popularity. 

"Concerning the proposed series, I 
can only say now that while each pic- 
ture will be entirely Western in its en- 
semble, many novelties and thrills will 
be introduced which will be distinctly 
new." 



"Red Lantern" Due in New York. 

Saturday morning, April 26, a print of 
Nazimova's ''The Red Lantern" will 
reach New York and the local office stafiF 
will give the new Metro feature their 
first look at it before passing the reels 
along to the laboratory. 



CLEVELAND TRADE ISSUES NEW RULES 

Regulations Drawn Up by Board of Managers 
of Chamber of Commerce Go Into Effect May 4 



THE Board of Motion Picture Man- 
agers of the Cleveland Chamber 
of Commerce has adopted a set 
of rules to govern dealings with ex- 
hibitors. They become effective May 4, 
1919. Among them are the following: 

The exhibitor pays transportation 
charges. No more film shipped C. O. D. 
to any one. No verbal agreements held 
as binding. Booking changes must be 
in writing 14 days prior to play date. 
No film may be held after play date. 
Fourteen days after contract is signed, 
exchanges can set play dates for films 
if same are not specified by exhibitor. 

The board is formed to solve the com- 
mon problems of exchanges and ex- 
hibitors and to adjust complaints made 
by or against the various exchanges 
and exhibitors. The board is organized 
to protect both the exhibitor and the 



exchange. It wishes all exhibitors to 
file complaints whenever they feel that 
they have been unjustly treated by ex- 
changes. 

A committee has been appointed to 
handle complaints, upon which Emery 
Downs, of the Knickerbocker Theatre 
and Moe Horwitz, of the Fountain The- 
atre, have consented to serve. Exhib- 
itors have the right to appear in person 
before this committee or they may sub- 
mit any correspondence they desire. 
Members of the Board. 

The board is composed of Select, 
Universal, Vitagraph, Inc., Goldwyn, 
Standard, Famous Players-Lasky, Tri- 
angle, First National Exhibitors, Mas- 
terpiece, World, Metro, Pathe, W. W. 
Hodkinson, Film Clearing House, Star 
i^'ilm Service, United Picture Theatres, 
.Mutual Exhibitors, .'Xrgus and Sterling. 



. ^ 




%'-i. -. "% 




Talk About Neutrality! Creighton Hale's the Acme of It. 

What else could he be between Zcna Keofe and .luno Caprice? These three 
stars appear in Albeit Capellani'.s I'athr "Oh. Hoy!" 



May 3, 1919 



THE MOVING PICTURE WORLD 



665 



WATCH WEST CHESTER'S WRINKLES 

Anciently Settled Town with Much Local Color and 
One Skyscraper Has Three Showmen Who Will Stage 
Battle to Win Out in F'armer Community Patronage 



SOME day when your eye is just ach- 
ing to be tilled with a bunch of hand- 
some scenery, take a trip to the 
Quaker town of West Chester, Pennsyl- 
vania, climb to the top of its one and 
only six-story skyscraper and from 
there watch the town flash and sparkle 
in its setting among' the checkered fields 
and the green, rolling hills of Chester 
County. 

Beware the Elevator Man. 
The greybearded elevator man who 
operates the one and only elevator in 
the one and only skyscraper will im- 
mediately recognize you as a stranger 
and before you reach the sixth floor 
he will have told you how the weather 
has behaved since the days of the Civil 
War, and will give you, besides, 'To- 
day in history" as it was five, ten, fifteen, 
twenty, and twenty-five years ago. If 
you give him a cue on the Big Blizzard, 
he'll ride you up and down the elevator 
until his chest is freed of the experiences 
he himself went through during those 
days when sleighs had to be driven along 
the tops of the worm fences and it took 
a week to dig a path from the house to 
the barn. 

Or, if you aren't satisfied with scenery 
as it strikes j^ou from a distance, once 
you have reached the roof of the One 
and Only, take a little jaunt out through 
Marshallton way to the country of the 
Brandywine where Washington and 
Howe made meadow and woods resound 
to the roar of cannon in 1777. If Ches- 
ter County's combination of rolling hill, 
cloud, verdant field and winding stream 
does not satisfy your poetic eye, it's 
time your favorite specialist earned an- 
other thousand by giving your optics 
the onceover twice. 

Town Is Inclined to Conservatism. 

. Since you are a moving picture man, 
the fact that West Chester, a town of 
some 15,000 persons, has three theatres 
operating and in full bloom, will appeal 
to your spirit of showmanship. Your 
jaunt through the country will have con- 
vinced you that the town has a rich 
farmer patronage from wliich to draw, 



and besides a number of little hamlets 
that nestle along the highways that be- • 
fore the days of railroads were the traf- 
fic arteries of the country. 

You will find on inquiry that West 
Chester has a school patronage coming 
from a High School of 800 students, a 
large percentage of which comes from 
the rural districts; a State Normal 
School of 1,500 students, and Darlington 
Seminary for Girls, with several hun- 
dred resident pupils. 

You will discover also that the w-hole 
community is inclined to conservatism as 
it is an old, well-settled, residential 
town, with no large industrial element 
to stir it from its apathy. The three 
theatres, the Opera House, Idlehour, and 
Rialto, therefore, have a difi'icult task 
m their advertising and stunting 

Opry House Known of Old. 

The Opera House, the oldest and larg- 
est of the three houses, is managed by 
F. J. Meyer for a company of local stock- 
holders. It has for years been used as 
the scene of the presentation of leg- 
itimate attractions. It is here the blood- 
hounds pursued 'Liza and here the vil- 
lain received his rich quota of hisses 
in the 10-20-30. The house was remodel- 
ed last winter and the seating capacity 
raised from 800 to 1,000. 

Mr. Aleyer still brings the big road 
shows to West Chester, and runs his 
prices up as high as $2. The farmers 
in the surrounding district swarm into 
town for these plays. They never re- 
serve seats in advance, as they stay at 
home when the weather is bad. But let 
the weather be good, and every hitching 
post on Gay and High streets will be 
occupied by the old grey mare or the 
1919 Packard. 

The Opera House will be remodeled in 
front this year, and an incline will re- 
place the steps and long corridor lead- 
ing to the house proper. 

Idlehour Pleasantly Named. 

The Idlehour, a block and a half from 
the Opera House, is owned by William 
H. Leslie and leased by James B. Bow- 
kcr, the efficient .\-oung manager who 



talked to the World man as he made 
change for his afternoon patrons. The 
Idlehour uses the Paramount program 
and Select pictures almost exclusively. 
It seats 600, and like the other two 
houses, charges ten and fifteen cents 
admission. 

"The conservative nature of this 
town makes advertising a difficult prob- 
lem," said Mr. Bowker. "The Local News 
is a fine paper and it reaches every home 
in Chester County, but it will not give 
the theatres any aid in the way of 
publicity for pictures. You can't 'stunt' 
any picture or the conservatism of the 
town will be ofifended. Co-operation with 
the stores in town is a dead letter." 

Mr. Leslie, the owner of the Idlehour 
property, has a little house in Lenni of 
225 capacity, which he is holding as a 
training camp for his boy, now in 
France. 

Rialto Brings Real Competition. 

The Rialto, owned and managed by 
William .'\. and Thomas J. Brown, is 
but two doors removed from the Idle- 
hour, and is the theatre which has put 
fight into the competition in West Ches- 
ter. The Rialto, which seats 700, open- 
ed on February 22 after a lapse of five 
months due to the death of James A. 
Brown who built the theatre in 1916. The 
Brown brothers, determined to do things 
on a big scale, installed a $10,000 Wur- 
litzer organ, have been doing excellent 
business since their opening and have 
the town talking. 

The Rialto is the only one of the three 
theatres which can boast of an organ, 
upholstered seats and ultra-modern con- 
struction. It runs five acts of vaude- 
ville on Tuesday and Saturday, together 
with a feature picture. 

Some of the West Chester folk say 
there is not room for three theatres, 
while others are of contrary opinion. 
The fact is that West Chester, which has 
nothing at all to do with Chester, is the 
heart of a thickly settled farming dis- 
trict, with a host of small communities 
from which to draw and there is plenty 
of room for three exhibitors if they yse 
the right kind of advertising- methods. 




Gladys Leslie Parts the 

She l.s in Kvoiiiiiii Drcs.s, y 



Curtains Between the Two Scenes from "A Stitch in Time" to Say "Good Morning." 

Ill Say? Well, Vitagiaph Doesn't Prevent Her t rom Saying- "Gdod Morning:" in the Evening:. 



666 



THE MOVING PICTURE WORLD 



May 3, 1919 



One of the three theatres is bound to 
grasp the situation in a short while be- 
cause the limited patronage of the town 
does not now permit three full houses a 
night. One theatre is poorly patronized 
every evening. One showman is bound 
to swear that he will make his house 
supreme, and will use brain matter and 
printer's in'.: to make it so. 

Which one of the three will it be? 
Which one will make his theatre the 



magnet, dra*ving patrons consistently 
from Marshallton, Embreeville, Morton- 
ville, Malvern, Paoli, Guthrieville, 
Chadd's Ford, Milltown, Brandywine 
Summit, and even Kennet Square, Tough- 
kennamon and Oxford? The fight prom- 
ise;; 10 be a lesson in showmanship. Who 
will win? Watch Meyer, Bowker, and 
the Brown brothers of West Chester, and 
you'll get some pointers on advertising. 

REILLY. 



BIG GOLDWYN LOAN FILM AG\IN FREE 

"The Story of the Biggest Game Every i^layed" Brought 
Up to Date Is Offered to Exhibitors Without Charge 



ONCE more Goldwyn takes a part in 
the drive for a successful Govern- 
ment loan. Goldwyn's contribu- 
tions in the previous Liberty Loan cam- 
paigns will be remembered by all. It 
was the Goldwyn Pictures Corporation 
which, among other contributions, 
launched that startling bond-selling 
photo-drama, "The Story of the Biggest 
Game Ever Played," in which every 
Goldwyn star took part. It was Gold- 
wyn that produced Geraldine Farrar in 
"The Bonds That Tie," an additional 
photographic contribution to the Sales 
force of Uncle Sam. 

And now Goldwyn comes to the front 
with a program that will go a long way 
toward "putting over" the present Vic- 
tory Loan. Out in Culver City, Madge 
Kennedy, Pauline Frederick, Geraldine 
Farrar, Tom Moore, Mabel Normand 
and numerous other Goldwyn stars, are 
bending their individual efforts to sell 
Government bonds. All sorts of devices 
on the part of these screen stars are be- 
ing resorted to for the purpose of win- 
ning the public to this most important 
post-bellum money drive. Goldwyn di- 
rectors and idea-men are coaching their 
crew on the necessary tactics to pursue 
and the necessary vantage points from 
which bonds may be disposed of through 
the aid of magic names and magic per- 
sonalities. 

But the Goldwyn distributing offices 
are making- the main Victory Loan drive 
on the part of the photoplay magnates. 



Once more The Story of the Biggest 
Game Ever Played," is being distributed 
free to exhibitors who are kind enough 
to offer their co-operation. New cap- 
tions and lines and other variations have 
been introduced to make the picture en- 
tirely a story of the immediate hour. 



Express Tied Up by Strike ; 
Send Films by Aeroplane 

EXCHANGE managers have been in- 
convenienced by a general strike of 
Canadian express company employes 
in practically all the centres of the 
Dominion. Those who went out included 
drivers, station clerks and messengers, 
and they want better pay, shor'er 
hours and improved working conditions. 
Various methods of transplanting film 
shipments quickly have been used and 
the company is making the best of the 
situation in an effort to help the film 
interests. 

For a stunt, one Toronto exchange, 
the Specialty Film Import, Limited, 
Pathe distributors, delivered a box of 
films to Manager Swanwick, of the Prin- 
cess Theatre, Hamilton, Ontario, forty 
miles from Toronto by aeroplane. The 
films were delivered in forty minutes by 
a Toronto aviator, A. E. Parsons, thirty- 
two minutes of the time being consumed 
in the actual flight between the cities. 

This was the first time on record in 
Canada that moving picture films had 
been shipped by aerial express. 




World-Picture Press Book 

Ready for Novelty Film 

FOR the exploitation of "The Ghost 
of Slumber Mountain," Lee Kugel, 
director of World-Pictures pub- 
licity, has prepared a special press book. 
In compiling the work, Mr. Krugel has 
kept in mind the resources of the ex- 
hibitor whose theatre is located in a 
community or city where it is impossible 
for him to secure such advertising ma- 
terial as may be readily obtained in the 
larger centers of population. 

The Herbert M. Dawley novelty is 
approached from many angles and in 
both press notices and prepared adver- 
tisements the best exploitation points 
are enlarged upon. There are no im- 
possible "stunts" suggested, but adver- 
tising ideas are offered that will admit 
of the fullest exploitation for the fea- 
ture-. Short paragraphs and longer sto- 
ries for newspapers and programs are 
ready prepared, and advertisements of 
many designs and sizes are listed. 

"These are not press agents' rav- 
ings" is the caption preceding the pub- 
licifj' text — and then follows what is 
claimed to be truthful statements con- 
cerning the strange creatures repre- 
sented in "The Ghost of Slumber 
Mountain." These pictures lately con- 
cluded an engagement at the New York 
Rivoli and are now being generally 
booked through World-Picture ex- 
changes. 



Palisade Laboratories Get Big Contract. 

A contract has been entered into be- 
tween Bech, Van Siclen & Company,. 
Inc., and the Palisade Film Laboratories, 
Inc., according to an announcement by 
L. C. Wheeler, manager of the e.xport 
department of films for the former con- 
cern, which will aggregate many hun- 
dreds of thousands ot dollars in the 
course of the year. 

"We are buying foreign rights for 
superior productions," said Mr. Wheeler,, 
"and our chain of distribution circles 
the globe. It is our desire to issue the 
very best prints that can possibly be 
made, and we believe that we have ac- 
complished this end by contracting with 
the Palisade laboratory to do our work. 

"We made a thorough inspection of 
the plant and were agreeably surprised 
at the splendid equipment and the ex- 
cellence of the working forces." 



Protest Poster Charge by Exchanges. 

The Canadian Motion Picture Asso- 
ciation of Montreal has protested 
against the charge of f even and one- 
half per cent, imposed by exchanges for 
posters, heralds, slides and other acces- 
sories. The exhibitors are called upon 
to pay this item whether they use the 
paper or not. The exch.anges aie con- 
sidering the mailer, it is stated, but they 
po lit out that they are required to pay 
foi the extras and the; are entitled to 
collect from the exhib'tors. An adjust- 
ment may be arrange^. 



"The Effect of the Canine on Modern Social Problems" 

As Shown b.v the Above .Scene I'roiii I'alhe's "RiiiK Tip tlie Cintain," with 
Harold Lloyd and Bebe Daniels. 



Night Service at Montreal Exchanges. 

Montreal exchanges have decided to 
provide all-n-ght s-rvice for local and 
district exhibitors a.s a result of an agi- 
tation on the part of the theatre men 
for such an arrdugement. The exchanges 
are arranging to have a clerk on duty 
at each of^ce for the receipt of films 
from theatres after regular perform- 
ances. 



Vlay 3, 1919 



THE MOVING PICTURE WORJ T 



667 



MOTION PICTURE ENGINEERS MEET 

Society Has TTiree-Day Session in Philadelphia — 
Technical Men's Papers Read — Prizma's New I^rocess 
Described — Further Opinions on Slow-Burning I^'ilni 



THE semi-annual meeting of the So- 
ciet}' of Motion Picture Engineers 
was'held in Philadelphia on April 14, 
15 and 16. The three-day session >vas a 
full one, and the meeting was the most 
enthusiastic yet. Owing to an attack of 
the "flu," which laid the chairman of 
the papers committee low for several 
weeks, the papers were less numerous 
than uSual. The sessions were enliven- 
ed by most excellent, interesting and in- 
structive addresses by Dana Pierce, 
Chairman Electrical Committee National 
Fire Prevention Association; Washing- 
ton Devereaux, Chief Electrical Inspec- 
tor Philadelphia Board of Fire- Under- 
writers; Frank J. Rembusch, Secretary 
Motion Picture Exhibitors' League of 
America, and Dr. Dudley, of the Wiscon- 
sin State University Board of Visual 
Education, now engaged in assisting in 
preparing Government films. 

Interesting Papers Read. 

Papers were read as follows : "White 
Light for Motion -Picture Photography," 
by Wm. Roy Mott, National Carbon 
Company laboratories. 

This paper was profusely illustrated 
with stereopticon slides, and contained 
much matter of more than ordinary in- 
terest and value to the industry. Mr. 
Mott is past master of his subject and 
his subject is the carbon arc. 

"Attachments for Cinematographic 
Cameras" was the- subject of a paper by 
Carl Gregory. This paper held very 
great interest, even for us who, not 
being well posted on the photographic 
end of things, could not appreciate all 
its points. 

"Some Phases of the Optical System 
of the Projector," by F. H. Richardson, 
was extensively discussed by Dr. Her- 
man Kellner, of the Bausch & Lomb 
Optical Company, who made blackboard 



drawings to illustrate his points and 
gave a demonstration with a small ap- 
paratus in which he mounted a cor- 
rected and un-corrected condenser. I)r. 
Kellner agreed with the reader of the 
paper in the points made therein, but 
suggested a different remedy for the 
light losses pointed out. Dr. Henry 
Phelps Gage, of the Corning Glass 
Works, also discussed certain phases of 
the matter brought out in Air. Richard- 
son's paper, illustrating same with 
stereopticon slides. \\^hat might be 
termed the combined paper of Richard- 
son, Kellner and Gage were extensively 
discussed by Messrs. Allison, Jenkins, 
Burrows, Will C. Smith and Mr. Glover. 

NeMT Prizma Process Discussed. 

"Adding Color to Motion," by William 
\'. D. Kellj', Prizma Inc., proved to be 
a headliner in the programme because, 
aside from the interest centering in Priz- 
ma just now, Mr. Kelly described, for 
the first time, the new "Additive Pro- 
cess," which is Prizma's latest contribu- 
tion to the art of c'olor photography. 
The paper was illustrated by Prizma 
films showing details of the new pro- 
cess. 

These various papers will be printed in 
the proceedings of the Society and will 
thus be made available to all. 

Reports were had from several com- 
mittees and for the first time there was 
evidence of real committee activity. 
Heretofore only the electrical devices 
committee had really done anything 
worth while, but now both the commit- 
tee on optics, and the projection ma- 
chine committee have come to life. Pres- 
ident Campe has worked faithfully, Sec- 
retary Gillette has done his work well, 
and Treasurer Smith seems to be ac- 
cumulating wealth on behalf of the so- 
c ety. Tl^e membership committee has 



accomplished much, and the society is 
in first cla.^s shape in every way. It 
has become a power for good and its 
dictum now is generally respected by 
the industry. 

Society in Healthy Condition. 

Dead indeed must be that one who can 
attend one of its meetings without reap- 
ing genuine benefit. Those who are 
eligible to membership would do exceed- 
ingly well to get into the fold. The 
society is now financially and numeric- 
ally a going concern. A. C. Roebuck, 
chairman of the membership committee, 
said: "We are no longer in need of 
either members or finance. It would 
therefore be well that we be a bit se- 
lective and admit only those men or 
firms who can be of benefit to the so- 
ciety as an engineering body." 

The matter of special narrow-width, 
slow-burning standard was again dis- 
cussed, but no action was taken. 

The society adopted a resolution ad- 
dressed to the Government requesting 
that, in the interest of safety, as well as 
for the moral efifect, all films in future 
put out by it be printed on slow burn- 
ing stock, commonly known as non-flam. 
In course of discussion the point was 
brought out that non-flam stock is about 
80 per cent, that of common stock. It 
was also made plain that the slow-burn- 
ing stoc'c would probably always cost 
more to manufacture than ordinary 
stock. Dana Pierce, of the Underwriters 
Laboratories, made it clear that the 
underwriters had no intention of re- 
ceding in any degree from the safe- 
guards set up for portable projectors. 

Two Factions in Slow-Burning Matter. 

There are two distinct factions in the 
slow-burning film matter. One is of the 

opinion the special narrow width stand- 




Which Is It— Better or Worse? Elliott Dexter, in Cecil B. DeMille's "For Better, for Worse," Seems Undecided. 

Gloria Swanson Looks at the Feather in His Lapel as If It Might Be Rather Worse. 



668 



THE MOVING PICTURE WORLD 



May 3, 1919 



ard for portable projectors, already 
adopted by the society, ought to stand. 
The other is the opinion that the so- 
ciety should work for the adoption of 
slow burning film for all purposes, finally 
ending by the total elimination of ordin- 
ary inflammable film. 

Against this latter is the fact, made 
quite clear at the meeting, that suf- 
ficient slow-burning film stock to sup- 
ply the entire industry could not at 
present be had, nor could it be had for 
a considerable period of time, to which 
must be added its comparative low ef- 
ficiency (80 per cent.) and higher cost. 

Tuesday evening there was a banquet 
which was one of the most thoroughly 
enjoyable affairs ever. 

Altogether the meeting was a de- 
cided success from any and every point 
of view. The next meeting will be held 
in Pittsburgh in the fall. 

Those in Attendance. 

Among those in attendance were 
George Perkins, Perkins Electric Com- 
pany; George A. Blair, Eastman Kodak 
Company; Dr. Henry Phelps Gage, Corn- 



ing Glass Works; Frank Rembusch, sec- 
retary Motion Picture Exhibitors' 
League; Dr. Herman Kellner, Bausch & 
Lomb Optical Company; H. H. Cud- 
more, .\rgus Lamp and Appliance Com- 
pany, Cleveland; William C. Hubbard, 
Cooper-Hewitt Electric Company, New 
York City; W. R. Mott, Research Labor- 
atories, National Carbon Company, 
Cleveland; A. C. Roebuck, Enterprise 
Optical Company, Chicago ; A. F. Vic- 
tor, Victor Anamatograph Company, 
Davenport, Iowa ; F. H. Richardson 
Moving Picture World, J. C. Aloulton, 
Fort Wayne Electric Company, New 
York office; Bernard DeVry, DeVry 
Corporation, Chicago; R. P. Burrows, 
National Lamp Works, Cleveland; C. 
Francis Jenkins, Washington, D. C. ; 
Will C. Smith, Nicholas Power Company, 
New York City; E. K. Gillette, Motion 
Picture News ; Harry M. R. Glover, 
Gundlach Manhattan Optical Company; 
W. B. Cook, Pathescope Company, New 
York City; Max Mayer, Max Wohl Com- 
pany, New York City, and J. H. Hertner, 
Hertner Electric Company, Cleveland. 



"MIDNIGHT ROMANCE" PRESS BOOK PULLS 

Omaha's Big Rialto, Uses 
Anita Stewart Picture 



Manager H. M. Thomas, of 
Every Ad. in Sheet on 



HM. THOMAS, manager of the 
big Rialto Theatre, Omaha, re- 
•cently opened a press book sent 
him, advertising a picture he was to 
play. Mr. Thomas ripped of? the wrap- 
ping, gave the sheet a glance, and 
whizzed it through the air, swearing 
softly as it phlopped against the wall. 

"There's a press sheet!" he exclaimed, 
pointing to the dilapidated ruin lying 
on the floor. "It is supposed to tell me 
how to advertise my picture. If I use 
the ideas in that press sheet it will 
cure bunions, it will cure a cold, it will 
clean the streets, it will give my ticket 
girls prostration, it will wear the floor 
off my lobby, it will break down my 
seats with the crowds — yes-s-s-s-s-s it 
will!" 

"Why do they waste their money?" 
inquired Thomas. "And even if they 
have got plenty of money why do they 
waste my time? I read press sheets. I 
have to read press sheets. That is why 
my eyes are turning glassy; my hair 
turning gray; my ears are drooping and 
my teeth falling out. I have to read 
press sheets. I am going to the san- 
itarium — just because I have to read 
press sheets." 

Thereupon Showman Thomas started 
out on a long rigmarole concerning press 
sheets. Some, he said, were good — fair- 
ly good; others were impossible. 

Thomas an Able Judge. 

Now, Thomas is an original adver- 
tiser. His ideas have won him fame. 
He doesn't have to depend upon press 
sheets; he can write press sheets for 
himself, if he has to. Certainly he can 
write advertisements for himself. He 
generally does, and they draw the 
crowds. But he grows sad as he thinks 
of the effort that might have been saved 
if only press sheets were what they 
should be. 

Suddenly the interviewer spied some- 
thing. "Here's an ad of yours which, 
I'll bet thirteen cents was taken from 
a press' sheet," he said. "Look. Now 
CO .e clean." There it was. An ad, a 



big, glaring, well written, convincing ad, 
taken from a press sheet. 

Thomas looked. A gleam of joy came 
into his eye. He grinned. Life was in- 
teresting, once more. 

"Yeh, boy. I said some press sheets 
were good. That one is. Remember 
when we knocked 'em dead with 'Virtu- 
ous Wives?' Well, some of those ads 
were from the press sheet. 

"'The Midnight Romance' is another. 
I guess I used just about every ad in 
that press sheet. Say, I wish every one 
was like that. You know what I mean 
— nifty, attractive, striking, got the 
punch." 

He pointed to this ad; then to that 
one, in another evening paper. He drew 
a press sheet from his desk and pointed 
to the copy from which his ads of the 
afternoon had been taken. He talked 
earnestly, enthusiastically, interestingly. 
He was all wrapped up in his subject. 
He pointed to the pictures in the press 
book and to the notation, "Talk to the 
women in your ads." 

Takes Press Book's Advice. 

"Did I talk to the women in my ads?" 
he said. "Did I! Boy, every woman in 
town came to see that picture, or was 
prevented for some reason that she 
could not avoid. Think of it — a woman 
wrote the story, a woman directed it, a 
woman star, and I suppose a woman 
turned the crank of the camera. 

"Think of the pretty gowns I And 
Anita Stewart is a woman's actress any- 
way. This is her second picture in my 
house, and they've got to stop selling 
tickets downstairs in a few minutes. I 
booked the picture for five days, and I 
had to hold it over for two more days or 
be inobbed." 

Again he turned to the press sheet, 
and he raved some more. Some day, 
he hoped, every press sheet would be 
as good for their pictures as this one 
was for the picture he was advertising. 
Press Books Arouse Comment. 

Down at the A. H. Blank Enterprises 
headquarters. First National Circuit 



franchise holders for Iowa and Nebras- 
ka, Manager C. E. Holan said, "Press 
sheets ? Oh, yes, our press sheets arouse 
frequent comment. But so do our pic- 
tures." Mr. Holan recalled days when 
he was exchange manager for other film 
companies. No, he said, he did not re- 
call enthusiastic appreciation of the 
press sheets issued by those companies. 
He coyly admitted his press sheets are 
the best on the market, but he wouldn't 
talk about them enough — he insisted on 
referring to a big indefinite looking 
book, and saying it told the story of 
how Anita Stewart's latest picture is 
booking like wildfire throughout the 
Middle West. 



Seadeek Goes to Siberia 

with Films for Soldiers 

JESSE ^ SEADEEIv, of Rochester, 
N. Y., and well known in mov- 
ing picture circles there, sailed 
from Vancouver, Canada, on April 19, 
for Vladivostok, Siberia, as a repre- 
sentative of the Community Moving 
Picture Bureau. Accompanying him 
were six operators and fifti' projection 
machines, together with various other 
equipment, and miles of film which will 
be exhibited to the Allied armies now 
in Siberia, under the auspices of the 
International Committee of the Y. M. 
C. A. 

Arriving in Vladivostok, the party will 
first organize the e-xhibition of pictures' 
for the men there. Following this the 
picture service will be extended along 
that thin ribbon of civilization which 
crosses lake Baikal and runs overland 
along the line of the Trans-Siberian 
Railroad. It is understood that the 
party will be the first to exhibit films 
in this part of Asia. 

Leslie Martin, director of the service 
for Asia, sailed with the party. 



Foreign Rights to Zane Grey 
Films Secured by Brockliss 

SIDNEY BARRETT, president of the 
J. Frank Brockliss Companj', has 
purchased the entire foreign rights 
of "Desert Gold," the special production 
now being made of Zane Grey's novel 
by the author's own company, together 
with the rights of all Other books by 
this writer which are to be picturized 
in this manner, according to an an- 
nouncement made this week by C. A. 
Weeks, secretary and treasurer of the 
Zane Grey Pictures, Inc. 

The acquisition of the foreign rights 
of this series, which are to be distrib- 
uted in America by the W. W. Hod- 
kinson Company, is in line with the re- 
cently announced policy of the Brock- 
liss company to eliminate star and pro- 
gram pictures from their offerings, and 
handle only productions of special merit 
and magnitude. 



Steve M.Farrar Married. 

Steve M. Farrar, of the Casino, El 
Dorado and the Orpheum, Harrisburg, 
111., has found time in spite of his double 
duty, to get married, and on April 16 
was united to Miss Minnie Talbot at 
Cairo, 111. If Steve is as good a hus- 
band as he is advertising hustler, we'll 
reserve the usual custom and' congratu- 
late the bride,, for Steve is one of our 
best little crowd getters. 



May 3, 1919 



THE MOVING PICTURE WORLD 



669 



ALL TERRITORIES ON CHRISTIES SOLD 

Contracts Closed on Specials for Entire World — 
Charles H. Christie a Visitor to World Offices 



CHARLES H. CHRISTIE, of the 
Christie Film Company, visited 
the Moving Picture World offices 
during the past week. He is on a trip 
to the East in connection particularly 
with the new series of two-reel Chris- 
tie specials, and announces that con- 
tracts have been closed with E. A. Gold- 
en, manager of the American Feature 
Film Company, for rights to both the 
specials and the one-reel comedies for 
the New England States, and with the 
Arrow Photoplay Company, of Denver, 
for Colorado, Utah, Wyoming and New 
Mexico. 

Mr. Christie, who is a brother of Al 
E. Christie, producer of the Christie 
Comedies, is enthusiastic over the suc- 
cess of his mission, and announce that 
the independent exchanges distributing 
the new series of two-reel specials are 
arranging to feature these productions 
in the same manner as five-reel or longer 
subjects are handled. 

All Territories Closed. 

The signing of the above mentioned 
contracts completes the allotment of 
territory for the United States and for- 
eign countries on the specials. Book- 
ing arrangements already have been in 
operation on the one-reelers, but other 
concerns in several instances are to 
handle the new productions. The Elec- 
tric Theatre Supply Company of Phila- 
delphia has secured rights to Eastern 
Pennsylvania and Southern New Jer- 
sey, and the Baltimore Booking Com- 
pany to Delaware, Maryland, District 
of Columbia and Virginia. 

Rights to Indiana, Illinois, Wisconsin, 
Minnesota, North and South Dakota, 
Kansas, Nebraska, Iowa and Missouri 
have been secured by the Celebrated 
Players Film Company of Chicago. The 
Supreme System of Minneapolis, Cres- 
cent Film Company, of Kansas City, A. 
H. Blank, of Omaha, and Mid-West, of 
Milwaukee, will book for their par- 
ticular states. 

Christie Films are represented in 




Canada by the Famous Players; Cleve- 
land, Detroit, Cincinnati and St. Louis 
by the Standard Film Service. In Can- 
ada the productions are handled by the 
Famous Players Film Service at Toronto 
and the First National Exchange at 
Vancouver. 

Other territories will be covered by 
the exchanges which have been dis- 
tributing Christie comedies in the past. 



Fred Fishback Joins Universal. 

Fred Fishback, formerly connected 
with Mack Sennett and Henry Lehrman 
in the making of their respective brands 
of comedies, is now at work at the 
L-Ko studios at Universal City. The 
first picture to be produced by the new 
director is one which he has himself 
prepared. It is expected that Edith 
Roberts and Charles Dorety will have 
the principal parts in the production 
with Bud Jamison, Jimmy Adams and 
a bevy of L-Ko beauties in support. 




Clare A. Briggs 

New York Tribune cartoonist who gets 

your laugh with "When a Feller 

Needs a Friend." 



CONTRACT SIGNED FOR BRIGGS FILMS 

"Skinay" and Others Will Be Distributed by 
Famous Players-Lasky — Not Cartoon Pictures 



Charles H. Christie. 



CONTRACTS have just been signed 
by the Famous Players-Lasky 
Corporation and Briggs Pictures, 
Inc., for the world distribution of the 
Briggs films, which have scored such a 
success at the Strand Theatre in New 
York. Alex Yokel, vice-president and 
general manager of Briggs Pictures, 
Inc., had no less than six contracts from 
various distributing organizations offer- 
ing him attractive terms for the han- 
dling of these pictures. 

One Comedy a Week. 

Briggs Pictures. Inc., will turn over 
to the Famous Players-Lasky Corpora- 
tion one one-reel comedy a week for 
distribution. Several special releases 
running three reels in length also are 
under consideration. The Excel Studio 
in Yonkers has been leased by the pro- 
ducers and work will be started there 
immediately following the completion 
of the film now being staged at the 
Thanhouser plant. 

Briggs Pictures for Paramount re- 
lease will be prepared in various series. 
Bert C. Carver has been engaged as 
technical director and W. A. Hutchin- 
son as cameraman. The executives of 
the Briggs company are Clare A. Briggs, 
president; Alex Yokel, vice-president 
and general manager, and J. S. Gillespie, 
second vice-president and treasurer. 

Playing the important parts in the 
Briggs pictures are John Ca'rr in the 
title role of "Skinay," Stephen Carr 
and Rosemary Carr. All three of these 
child artists have had considerable ex- 
perience in motion pictures, appearing 
at various times in Famous Players- 
Lasky subjects. 

The initial Paramount-Briggs film will 
be released early in September. Seven 
pictures are finished. Attention is called 
to the fact that these films are not ani- 
mated cartoons, but are actual motion 



pictures with players, the scenarios be- 
ing based on cartoons by Mr. Briggs. 



Fox Expected Back from 
French Battlefields Soon 

WILLIAM FOX will return from 
Europe the later part of May 
and is expeced to have impor- 
tant announcements to make shortly 
thereafter respecting the signing of new 
stars and the elaborated plans of the 
Fox Film Corporation for the coming 
season. 

Winfield R. Sheehan, general manager, 
who went to Europe with Mr. Fox, may 
not return with him. Mr. Sheehan, it 
is understood, will remain to complete 
arrangements under way for extended 
production which it has been announced 
will constitute an important part of the 
Fox program for 1919-1920. 

According to cabled reports received 
at the Fox offices in New York, Mr. Fox 
and Mr. Sheehan have spent the last 
ten days or two weeks in Paris, on the 
battlefields of France, at Rheims and 
at Verdun. They are now said to have 
practically completed arrangements for 
the filming of the series of big produc- 
tions, which will have these historic 
places as their background. 

It is declared to have been decided in 
connection with these locations just 
what American directors shall be sent 
to Europe and what stars will be fea- 
tured in the various projected produc- 
tions. These details probably all will 
be announced at the time of the annual 
convention of Fox branch managers and 
the news will be disseminated through 
them and through the trade press. 



Finish the Job — 
Invest 



670 



THE MOVING PICTURE WORLD 



May 3, 1919 



UNIVERSAL ESTABLISHES MEXICO OFFICE 

New Exchange at Capital City Under Management 
of Brookheim, Formerly of the Canal Zone Branch 



THAT Universal is carrying out its 
recently adopted policy to increase 
distribution of its products in for- 
eign lands and to bring such distribu- 
tion under the direct supervision of 
the New York offices is evidenced by 
the fact that a Big U exchange is to be 
opened at Mexico City, Mexico, this 
week. 

Two changes in the staff of Univer- 
sal's Central America sales organiza- 
tion were announced this week. 

Charles L. Brookheim, who for sev- 
eral years has been in charge of the 
Universal exchange in the Canal Zone 
and who is intimately acquainted with 
the conditions in Colombia, Gautemala 
and Mexico as well, has been appointed 
manager of the new Universal exchange 
at Mexico City. Heretofore Universal 
products have been distributed through- 
out Mexico by independent companies, 
but the office of which Mr. Brookheim 
is to be manager is directly under the 
jurisdiction of George E. Kann, head 
of the Universal export department in 
New York. 

In establishing the Universal exchange 
in Mexico City, the export department 
has also engaged W. M. Chambers, who 
during the war represented the film de- 
partment of the United States Com- 
mittee on Public Information in the 
Mexican capital. Mr. Chambers will 
not only act as assistant manager of 
the Mexico City exchange, but will look 
after publicity throughout the Central 
American country. 

To fill the position vacated by Mr. 
Brookheim, Universal has chosen Mon- 
roe Isen, who for six years has been 
a salesman in the New York Universal 
Exchange. 

In announcing the appointments of 
Messrs. Brookheim, Chambers and Isen, 
Carl Laemmle, president of the Univer- 
sal Film Exchanges, Inc., has stated 
that the opening of an office in Mexico 
City, under the direct jurisdiction of 
the Universal export department, was 
but one of the many changes to be made 
in the Big U foreign distrilnition dur- 



ing 1919. According to reports received 
from Central America, Universal films 
have become most popular with Cen- 
tral American photoplay tollowers dur- 
ing the past few years. 



Four Cities Now Have Seen 
"The Unpardonable Sin" 

iHICAGO and Los Angeles have just 



c 



been added to the important cities 
in the United States that have 
capitulated to the box office strength 
and the exploitation methods of Harry 
Garson's "The Unpardonable Sin," star- 
ring Blanche Sweet under the direction 
of Alarshall Neilan. The picture opened 
at the Randolph Theatre, Chicago, Sun- 



day, April 20. The Los Angeles engage- 
ment began Sunday, April 13. Prior to 
that there had been important open- 
ings in Detroit and San Francisco. 

The success of "The Unpardonable 
Sin" has attracted attention throughout 
the industry, mainly because of the un- 
usual methods which have been used 
in exploiting it, among them the stag- 
ing of a premiere in a city hundreds of 
miles removed from Broadway. Fig- 
ures dealing with the various openings 
have been printed in the Garson adver- 
tisements from time to time. The Los 
Angeles engagement was of particular 
interest because it began on the "un- 
lucky" — or the "lucky" — 13th of the 
month and combated the traditional 
quiet of Holy Week. The receipts in 
Los Angeles for the opening week 
amounted to $15,842. 

Preparations are under way for the 
New York opening of the picture, 
which is scheduled for May 2 at the 
renovated Broadway Theatre. 



EUGENE O'BRIEN SECOND SELZNICK STAR 

Contracts Signed for Exclusive Services for 
Term of Years — Will Start Work at Once 



SELZNICK Pictures Corporation an- 
nounces that it has signed con- 
tracts with Eugene O'Brien where- 
by this actor, who has won national 
popularity, becomes the second star 
under the Selznick banner. Mr. O'Brien's 
contract goes into effect at once and an- 
nouncement will shortly be made of the 
plans now being formulated for him. 

Olive Thomas was the first announced 
star in Selznick Pictures; Eugene 
O'Brien is second on the list. 

Seen chiefly during the last year and a 
half in Norma Talmadge's productions 
for Select Pictures, Mr. O'Brien has been 
accorded a popular following. It is un- 
derstood that the contract with Mr. 
O'Brien calls for his exclusive services 
under the Selznick banner for a term 
of years to come. 

First Work on Spoken Stage. 
Eugene O'Brien first entered public 
life on the spoken stage, becoming a 
member of a musical comedy company 
under the management of Charles 
I-"rnlimati. Shortlv after his debut he 



signed a contract to appear with Elsie 
Janis. Then he was seen in support of 
Ethel Barrymore. Another season found 
him with Margaret Illington, another 
with Ann Murdock and then wth Kyrle 
Bellew. Directly prior to his first screen 
appearance, he was in the support of 
Fritzi Scheff. Mr. O'Brien's first screen 
wor : was in Frohman's Famous Players 
production, "Just Out of College." 
Played With Mary Pickford. 

One of Mr. O'Brien's most entertain- 
ing characters was with Mary Pickford 
in "Rebecca of Sunnybrook Farm." 
.\nother of his successes was with Elsie 
Ferguson in "Under the Greenwood 
Tree," and also in "Heart of the Wilds," 
another Ferguson production. He had 
the leading role in Keeney's "A Ro- 
mance of the underworld," and also in 
the Famous Players-Lasky production, 
"Fires of Fate." 

Then came the series of Norma Tal- 
madge productions, in which Eugene 
O'Brien's suport of that actress was an 
nntstanrling feature. 




"The C imson Gardenia" Is a Modest Flower, but It Leads into More Drama Than a Flock of Sensational Blooms. 

Goldwjl 8 picturization of Hex Beach's story brings Tom Moore in contact with a clannish sort that wears initiation 

robes, fatal flowers, and automatics. 



Mav 3, 1919 



THE MOVING PICTURE WORLD 



671 




Part of the Los Angeles Crowd Which Saw "The Unpardonable Sin." 

The Kinema took in $15,842 on the Garson feature during Holy Week. 

RIALTO CELEBRATES THIRD ANNIVERSARY 

Managing Director Riesenfeld Gives Special 
Program During Theatre's Birthday Week 



A MOST appropriate and pleasing 
program is presented at the Rialto, 
New York, this week, in honor of 
that theatre's third anniversary. Man- 
aging Director Hugo Riesenfeld has so 
harmonized his entertainment as to 
make the anniversary program one that 
stands out even in the Rialto's record. 
So much already has been said about 
the Rialto's superfluity. 

The show opens with Franz Liszt's 
"Second Hungarian Rhapsody," ren- 
dered in all its wierd symphony by the 
Rialto orchestra, conducted by Mr. 
Riesenfeld and Nat W. Finston. The 
overture is replete with the spirit of 
the nomad, and all the lure of a gypsy's 
life is brought out in the music. This 
is heigh;.er ci by a Czimbalom solo 
played by Bela Nyary. 

Short Subjects First. 

First on the screen is seen the Rialto 
Magazine and "Silk Hat Harry" car- 
toon. This reel is followed by a con- 
tralto solo, "Mighty Lak' a Rose," sung 
by Julia Henry. The fourth number is 
an excellent Robert C. Bruce-Educa- 
tional scenic, titled "The Wolf of the 
Tetons," which brings the viewer to the 
western rim of the Jackson Hole in 
Wyoming. 

The quartette from "Rigoletto" is 
sung by Ann Rosner, Mme. Pascova, 
Martin Brefer and Edoardo Albano. 

The feature photoplay is William S. 
Hart's "The Money Corral," an Art- 
craft production which was written and 
directed by William S. Hart. The Hart 
picture is followed by a Charlie Chaplan 
revival, "The Adventurer." 

The program closes with the "Halle- 
lujah Chorus," played on the organ by 
Arthur Depew. 



long period of observation of the Gold- 
wyn studios in operation and a study 
of the ever changing development of 
the art of the motion picture, Mr. Gold- 
wyn brings with him a definite idea of 
the scope and direction of the com- 
pany's plans for the coming season. 



Mrs. O'Grady Fails 

to Meet Advertisers 

FIFTH Deputy Police Commissioner 
Ellen O'Grady failed to appear at 
the weekly meeting of the Asso- 
ciated Motion Picture Advertisers, Inc., 
Thursday, April 24, in response to the 
association's invitation to be present 
and amplify the statements embodied 
in her recently published tirade about 
the alleged immorality of motion pic- 
tures. On motion, the association 
unanimously voiced its appreciation of 
the work of Harry Reichenbach and N. 
T. Granlund, who constituted the special 
committee appointed to handle the mat- 
ter. Bert Adler and Joseph L. Kelley were 
added to the committee, which was con- 
tinued in office, and empowered to take 
care of the publicity which may be 
necessitated by the situation. 

Mr. Kinney, of the stafi of Editor and 
Publisher, was present and addressed 
the members on the attitude of news- 
paper publishers in the matter of pub- 
licity for motion pictures. Mr. Kinney 
contented himself with explaining this 
attitude as he found it, and his remarks 
provoked a spirited discussion which 
brought out many valuable suggestions. 

The following were elected to mem- 
bership: C. C. Pettijohn, of Exhibitors 
Mutual; H. P. Diggs, Independent Sales 
Corporation; Joseph L. Kelley, Rothap- 
fel Pictures Corooration, and Kenneth 
MacGowan, Goldwyn. 



SIGNAL CORPS OVERSEAS FILMS ON SALE 

War Department Exhibits Official Pictures 
for Benefit of the Press and News Weeklies 



A 



Goldwyn to Return May 1. 

Samuel Goldwyn, president of the 
Goldwyn Pictures Corporation, will re- 
turn to the executive offices in New 
York about May 1 from an extended 
stay at the Goldwyn studios at Culver 
City, Cal. 

News from the Goldwyn chief exe- 
cutive indicates that no effort will be 
spared to acquire the finest literary ma- 
terial available suitable for picture pro- 
duction for the coming season. After a 



N exhibition of official war pic- 
tures made in Europe by the 
Signal Corps of the army was 
given in the projection room of the In- 
ternational Film Service, 729 Seventh 
avenue, New York, on Tuesday, April 
22. The showing was held for the pur- 
pose of disposing of 6,715 feet of film 
to the news weekly men, a number of 
whom were present along with mem- 
bers of the press. 

The film shown is only a small por- 
tion of the vast amount stored away in 
the archives of the War Department, 
and covers the activities of about ten 
different American divisions, including 
pictures of France, Belgium, Germany 
and Russia. Panoramic views of "No 
Man's Land" and other devastated 
areas contain undeniable proof of the 
great struggle. Pictures of positions 
captured and many incidents in con- 
nection with American participation in 
the war from port to occupation of 
enemy territory are to be seen. 

A group of interesting scenes were 
taken with the 332d Infantry in Italy 
in the area including Ipplis, Brazzano 
and the village of Cormons. The entry 
of the French into Brussels, a visit of 
King George V to Paris in November, 
1918, and the evacuated German lines 
showing huts, postoffice headquarters, 
machine gun nests and other evidences 
of Hun occupation are scenes which will 
hold interest. Pictures of many famous 
personages of the war also are included. 

The American soldiers at Archangel 
holds considerable footage in this group 
of films. 

It is announced that official pictures 
will be shown periodically in New York, 



probably at the Army Building, Thirty- 
fourth street and Eighth avenue, for the 
convenience of film producers and dis- 
tributors who may desire to make pur- 
chases. 



Walthall to Appear in Six 
Pictures Made by Pioneer 

ARRANGEMENTS have been com- 
pleted between Smiling Billy 
Parsons, president of the Nation- 
al Film Corporation, and M. H. Hoffman, 
general manager of the Pioneer Film 
Corporation, by which Harry B. Wal- 
thall will appear in a series of six pro- 
ductions to be made by the latter com- 
pany. 

This deal marks the entry of the Pio- 
neer company into the production field, 
and is in accordance with its announced 
policy of supplying exhibitors with high 
class features. 

The stories of the pictures in which 
Mr. Walthall will appear will be espe- 
cially chosen for him, and great care is 
being taken to select only those which 
will be best suited to him and show his 
talents to the best advantage. A num- 
ber of manuscripts have already been 
read, and announcement will soon be 
made as to the name and nature of the 
first production to be made under this 
arrangement, which was consummated 
on Mr. Parsons' recent trip to the East. 

It is announced that supporting casts 
will be carefully selected, types and 
ability being given more consideration 
than names, and that a director who has 
many successes to his credit will handle 
the details of production. 



672; 



THE MOVING PICTURE WORLD 



May 3, 1919 



LAEMMLE SEES A BRIGHT PATH AHEAD 

President of Big U. Finds Exhibitors Sorry 
Houses Are Not Bigger — Some Coming I'eatures 



RETURNING to New York after 
crossing the continent twice, con- 
ferring with exhibitors and ex- 
changemen in several cities and study- 
ing conditions in various sections, Carl 
Laemmle, president of the Universal 
Film Company, is satisfied that 1919 will 
be a banner year for exhibitors and pro- 
ducers alike. Also Mr. Laemmle is con- 
vinced that 1919 will see even greater 
Universal success than 1918, which was 
acknowledged a banner year for the 
Big U. 

"Everywhere I went I found business 
booming," said Mr. Laemmle. "Ex- 
hibitors who told me last summer that 
if things did not improve rapidly 
they would have to go out of business, 
told me on my present trip that their 
only fear at present was that their the- 
atres weren't large enough. 

"In Los Angeles, San Francisco, Chi- 
cago, Seattle, Omaha, Salt Lake and 
other cities exhibitors are enjoying a 
record business," said Mr. Laemmle. 

Mr. Laemmle stated that no effort or 
expense is being spared to make every 
film coming from Universal City the 
best on the market. He also stated in 
announcing its recent sales and dis- 
tribution policy. Universal made the ex- 
hibitors a promise that each Universal 
picture would be produced and exploited 
without limitations. He says Universal 
will make good. 

Some Coming Universal Plays. 

Allen Holubar is now producing an- 
other super-drama bearing the working 
title, "The Right to Happiness," which, 
being timely and cleverly constructed, 
Mr. Laemmle expects to become another 
"The Kaiser, the Beast of Berlin," and a 
worthy successor to "The Heart of Hu- 
manity." In this picture Dorothy Phil- 
lips will play a dual role. William Stow- 
ell, Robert C. Anderson, Stanhope 
Wheatcroft, Thurston Hall, Winter 
Hall, Margaret Mann and Maxine Elliott 
Hicks are among the principal players 
of the drama. 

Mr. Laemmle is loud in his praise of 
"Prairie Gold," Mary MacLaren's latest 
completed production, from Sinclair 
Lewis' story of the same title. Not only 
does the Universal executive believe that 
this is Miss MacLaren's best screen 
work, but also one of the best stories 
and one of tfie most cleverly directed 
film plays ever produced at Universal 
City. Monroe Salisbury's next Universal 
picture, "The Open Road," directed by 
Rupert Julian, has also been highly 
praised by Mr. Laemmle. The Universal 
executive states also that Eric von Stro- 
heim's production, now being completed 
under the working title of "The Pin- 
nacle," will prove a distinct surprise to 
exhibitors. 



with Mr. Kane's initials. The gift was 
presented by the incoming general man- 
ager, Sam E. Morris. 

Mr. Morris spoke of the very high 
regard and warm affection in which Mr. 
Kane is held by all members of the Se- 
lect organization. Mr. Kane was much 
touched by this great evidence of the 
esteem in which he is held by his as- 
sociates of the past two years. Mr. Selz- 
nick then made a few appropriate re- 
marks. 



Select Officials Honor Arthur Kane. 

A pleasant intcrrui)tion to the routine 
of business occurred during the after- 
noon session of Select's conference of 
I)ranch managers at the Astor Hotel, 
April 23, when Arthur S. Kane was the 
recipient of a testimonial presented to 
him by members of the Select organiza- 
tion. It took shape in the form of an 
unusually handsome watch of platinum, 
incrusted with diamonds and inscribed 



Southeastern Exhibitors 

in Clash with Exchanges 

THE exchanges of Atlanta and ex- 
hibitors in that territory are in a 
clash over the matter of prepay- 
ment of rentals. The exchanges demand 
cash in advance without any exceptions 
and the showmen are in many instances 
objecting. Matters came to an issue 
Sunday, April 13, when W. C. Patterson, 
manager of the Criterion Theatre, At- 
lanta, called into session exhibitors for 
six states and organized the South- 
eastern Theatre Managers' Association, 
of which Mr. Patterson was made presi- 
dent. 



The exchange managers of Atlanta are 
all members of the Trade Board, with 
the exception of First National, United 
Pictures and Exhibitors Alutual. The 
demands of the Trade Board became ef- 
fective March 31 and despite numerous 
conferences the exhibitors believed that 
the only means of combatting the dis- 
tributing agencies was to form their 
own association. 

Showmen's Committee In New York. 

Last Monday, April 21, Mr. Patterson, 
George Warner, of Columbus, Ga. ; Percy 
Wells, of Wilmington, N. C, and E. A. 
Schiller, of Atlanta, came to New York 
as an executive committee, with power 
to act, the purpose of their trip being 
to arrange with the home offices of the 
various distributing concerns for a def- 
inite understanding and abrogation, if 
possible, of some objectionable rules of 
the Atlanta Trade Board. 

The outcome is undecided as we go 
to press, and, meanwhile, showmen 
served by Atlanta exchanges are in most 
cases abiding by the Trade Board's de- 
mands. It is asserted on behalf of all 
participants that there are two sides to 
a question that may now be definitely 
threshed out by the chief executives and 
the showmen's committee. 



Woody To Take Vacation. 

J. S. Woody, who has resigned as gen- 
era! sales manager for Select, will in- 
dulge in a much-needed vacation before 
announcing his future plans. 



WILL SHOW CHURCHES VALUE OF FILM 

Brady Choosing Picture Program for Methodist 
Convention To Be at Columbus June 20-July 13 



I 



T is desired to demonstrate to church 
people everywhere the vast ethical 
and educational values of the mo- 
tion pictures. The managers of the 
coming celebration of the founding of 
missionary work of the Methodist 
Episcopal Church to be held in Colum- 
bus, June 20 to July 13, have asked and 
have been promised the co-operation of 
producers. A screen program has been 
planned for the occasion. 

"The National Association of the Mo- 
tion Picture Industry," said its presi- 
dent, William A. Brady, "has received 
an invitation through Dr. Christian F. 
Reisner, executive secretary of the 
Methodist Minute Alen, for a represen- 
tation of the film industry at their mis- 
sion's anniversary. The association has 
instructed me to accept the invitation 
and set about plans at once. 

"I understand from Dr. Reisner that 
200,000 people are expected in Columbus, 
and over a million dollars will be spent 
in building a program and arranging 
a mission exhibition. Hundreds of 
natives are to lie brought from India, 
China and Japan and a pageant of 7,000 
participants is in preparation. 

"They are to have a stereopticon 
throwing a picture 100 feet square, and 
seats for 75,000. It is in connection with 
this phase of the affair that our aid 
was asked. 

"Personally, I am more than glad of 
the chance to demonstrate what has 
long been apparent not only to the laity, 
l)ut to broad guage churchmen as well, 
namely, that in the screen lies a most 
potent agency for the furtherance of 



religious teachings. But there are many 
who cannot see this. By a curious 
prejudice against motion pictures in any 
form, clergymen have heretofore failed 
to avail themselves of one of the great- 
est educational forces of our time. 
There are an infinite number of sub- 
jects which lend themselves to treat- 
ment holding an essentially ethical sig- 
nificance. It is this point which I hope 
we may bring out beyond controversy 
at the Methodist convocation." 

The committee appointed by the Na- 
tional Association to map out a program 
is as follows : William A. Brady, ex 
officio; Ado.lph Zukor, P. A. Powers, 
Albert E. Smith, Richard Gradwell and 
Walter W. Irwin. 



"Movies in Home" Means 
New Theatre for Norwich 

MO\TES in the home" are com- 
ing in reality to Norwich, N. Y., 
but the transformation of the 
home into a motion picture theatre will, 
in this instance, cost $40,000. Dr. W. E. 
Hartigan's residence on East Main 
street is being razed, and it is under- 
stood that C. H. Latham will build a 
modern photoplay house on the site. 

Mr. Latham, on being questioned as 
to his plans, said he was not ready to 
give out any news, but that he would 
ma'c a public statement later. The 
rumor has been going for some time 
that there would be another moving 
picture theatre in Norwich. The new 
house will have conveniences for vaude 
ville. 



May 3, 1919 



THE MOVING PICTURE WORLD 



673 



STRAND HAS FIFTH ANNIVERSARY WEEK 

Manager Joseph L. Plunkett of Broadway Picture 
House Has Arranged Novel Program for the Event 



FIVE years ago this moiith the first 
of the splendid theatres devoted to 
the showing of the finest exam- 
ples of the motion picture art, com- 
bined with a musical setting supplied 
by a full symphony orchestra and other 
features of a high-class musical nature, 
was opened at the corner of Broadway 
and Forty-seventh street, New York. 
The fifth anniversary week program at 
the Strand Theater, arranged by Direc- 
tor Joseph L. Plunkett, aside from the 
customary numbers, lias a noveltj' that 
served to remind the patrons of the 
house what a fine record has been made 
with its list of stars since the opening. 
"A Trip Through the Strand," the 
number is called. It shows the inside 
workings of the theatre in all its de- 
partments. The spectator is taken into 
the office of Moe Mark, president and 
general manager of the Strand Com- 
pany, which built and owns the theater, 
and introduced to him. Then follows 
introductions to Director Plunkett, 
Conductor Carl Edouarde, House Man- 
ager Jones, Director of Publicity J. \'ic- 
tor Wilson and others of the house staff. 
A comprehensive outline is included of 
how a program is worked out and run 
off by the entire working force of the 
theatre. 

Mary Pickford Feature Is Headliner. 
Mary Pickford in 'Captain Kidd, Jr.," 
is the headline feature, and ten other 
numbers are given. The overture, "The 
Spirit of the Elements," has a scenic set- 
ting that is elaborate nnd beautiful. It 
shows a volcanic eruption with an ac- 
companying storiii. This is followed 
by a change in the elements and calm 
sunset as a shepherd leads his flock 
home to the sound of the -Angelus. "The 
Lost Chord," artistically sung by the 
Strand Ladies' Octette, also has ?n ini- 



usually impressive scenic background. 
"The Girl in the Bubble" is another in- 
teresting novelty. One of Max Fleisher's 
delightfully humorous "Out of the Ink- 
well" cartoons, a remarkable Outing- 
Chester wild animal scene called "Cam- 
eraing Through Africa," and a new 
Briggs comedy, "Skinny's School 
Scandal," are other numbers. 



and 



$35,000 Fire in Pathe's 

Salt Lake City Exchange 

THE Pathe Exchange, 64 Exchange 
place. Salt Lake City, was com- 
pletely gutted by fire Thursday 
morning, April 17, with an attendant loss 
of not less than $35,000, according to the 
estimate of Branch Manager W. A. 
Calkins. The fire started in the film 
vault. Two persons were slightly in- 
jured — Miss Helen Tinges and David 
Orlander. About 1,300 reels of film were 
destroyed and the office equipment was 
burned to a cinder. 

But for the prompt and efficient work 
of the fire department, the Vitagraph 
exchange also would have been de- 
stroyed. In appreciation of the depart- 
ment's work, F. A. Wagner, local man- 
ager for Vitagraph, on behalf of the 
company, presented a check of $50 to 
Fire Chief W. H. Bywater for the fire- 
men's relief fund. 

Girls Get Slight Burns. 

Several of the nine girls employed in 
the Pathe office narrowly escaped being 
trapped by the flames. The flames 
caught Miss Tinges, burning her slightly 
about the neck and shoulders. Several 
others received slight burns, but only 
Miss Tinges and David Orlander were 
1 eated at the city emergency hospital. 




Their injuries are not serious. Had 
Manager Calkins been at his desk when 
the explosion occurred he would prob- 
ably have been killed, since the falling 
wall completely demolished the desk. 
As luck would have it he was in front 
of the office and was uninjured. Every 
reel of film in the place was completely 
destroyed. It was fortunate that about 
500 reels of the latest films were out 
at the time and were thus saved. It is 
not believed that any appreciable 
amount of insurance was carried. It 
appears not improbable that a tightly 
wound reel may have ignited from spon- 
taneous combustion. 

The Pathe exchange was immediately 
tendered the temporary use of films by 
other exchanges pending the receipt of 
new ones from Denver. Mr. Calkins 
has moved his office temporarily to the 
office of the Super Film Attractions, 52 
Exchange place. A new supply of films 
was received from Denver Friday, and 
the exchange is now enabled to handle 
its business as usual. 



Originator of "Better 'Ole" 
Discussed by Newspaperman 

AT a luncheon to Washington, D. C, 
newspaper men, given by Man- 
ager R. B. Smeltzer, of World 
Filin, and Bert Adler, exploiting "The 
Better 'Ole," when that picture opened 
a two-week run at the Leader Theatre 
in the Capital, there came up a question 
that broke up the program for the film 
men, uttered by one of the movie edi- 
tors present. "Did Bairnsfather go to 
London some months before the war in 
an endeavor to succeed as a caricatur- 
ist?" was the quer}^ 

The query was brand new. The pub- 
lished stories had it that the young Aus- 
tralian had not the faintest idea that he 
was destined to become the great por- 
trayer of the funny side of the war. 
Success had come to him "quite by ac- 
cident." 

Bairnsfather, according to the version 
accepted, drew a few pictures of trench 
life to while away time at the front. 
He had always "made pictures" for 
pastime, but never by way of profes- 
sional effort. These pictures from the 
trenches fell into the hands of the Lon- 
don Bystander, which insisted upon 
publishing them. 

Newspapers have, given publicity to 
this story, but according to the inter- 
rogators at the luncheon the account 
is— just interesting. It is not distin- 
guished by its accuracy. At least, the 
Washington movie writers, who claimed 
they had the "inside dope," said that 
months before the war started Bairns- 
father journeyed to London for no other 
purpose than to earn a livelihood as 
cartoonist. The story of the "lucky hit" 
in the trenches was flouted utterlv. 



William Farnum Is Given a Unique Grubstake 

In His Fox Feature. "The Jungle Trail," When He Finds a Semi-Civilized 
People in the Heart of the Wild. 



New House Organ by Simplex 
Distributor. 

The Yale Theatre Supply Company of 
Kansas City, Mo., Simplex distributors 
for Kansas, Oklahoma and part of Mis- 
souri, have just issued their first house 
organ, called the Yale Quarterly Bul- 
letin. The copy at hand shows an un- 
usually high quality type set up on a 
very high grade paper. 

C. D. Struble, editor of the Yale 
Quarterly Bulletin, is to be congratu- 
lated upon his progressiveness in getting 
up such a business-like looking piece of 
publicity. 



674 



THE MOVING PICTURE WORLD 



May 3. 1919 



ROTHAPFEL'S UNIT IDEA PROGRESSING 

Distinctiveness in Every Detail His Goal — 
Announces Some Features of First Program 

r^ AMUEL L. ROTHAPFEL'S first ob- United States District Court by Patrick 
^ jective, foilowing quality of produc- J.Casey. 



■^-^ tion and detailed artistry in his Unit 
Program, is distinctiveness in product 
and personnel of characters. The very 
foundation upon which his Unit Pro- 
gram rests, the idea— and the realization 
of this idea— both are distinctive. But 
distinction in the idea alone, is far 
from satisfying Mr. Rothapfel's aim. 
Distinction in every detail is his goal. 
The Rothapfel idea of art in motion pic- 
tures has been impressed upon the mil- 
lions, particular in his manner of ex- 
hibiting, and standing head and shoul- 
ders above everything, the Rothapfel 
idea of musical accompaniment has 
sounded a note new to the art of giving 
soulful expression to the silent drama. 
These attributes are not air-castles. 
They have been realized. They stand 
on their merits. They have been ex- 
pected. They have been approved. In 
entering the producing field, Mr. Roth- 
apfel is incorporating all these ideas, 
the fruition of years of experimentation 
and success, into his Unit Prograrn. The 
public has yet to pass on its merits. He 
onlv asks that he be given considera- 
tion; that the public wait and judge for 

itself. , , . 

Massenet's "Elegie" is used as a basis 
for a very interesting number. With 
the music as a background, a short al- 
legory on life and happiness is pre- 
sented. It is entitled "The Final Hour. 
This, in a way, symbolizes the theme of 
the main feature, "False Gods," which 
follows. 

Comedy Written by Hobart. 

The comedy was written by George 
V. Hobart, one of America's best known 
playwrights. Mr. Hobart wrote the 
script from a suggestion offered by Mr. 
Rothapfel. In the cast are Helen Weir, 
Yvonne Sheldon, Templar Saxe, Walter 
McEwan, A. J. Herbert and Eugene 
Acker. The feature number on the pro- 
gram is a screen version of a play by 
a well known author. Mr. Rothapfel 
personally supervised these productions. 
The players are decidedly popular and 
have by their many appearances in the 
silent drama proved that they are en- 
titled to the name of star. 

The magazine number on the first 
program has been assembled and con- 
tains subjects including scenes taken by 
Sergt. Owens, U. S. Marine Corps, ex- 
clusively for Mr. Rothapfel. These 
scenes show the veterans of the battle 
of Chateau Thierry and the famous 
trench scene with Sergt. Dan Daly in 
person, said to be the most decorated 
hero of the war. One of the magazine 
numbers gives a description by the edi- 
tor of "Everybody's Magazine" of the 
Marines at Belleau Wood. This maga- 
zine number is entirely away from the 
conventional news reel and is novel 
in everj' respect. 



"Japanese Nightingale" Answer Filed. 

The sale of the motion pictue rights 
to the play entitled "A Japanese Night- 
ingale" to Darcey & Wolford, Inc., was 
made with the kowledge and consent of 
the Protective Amusement Company, 
according to an answer filed in the 



The Protective Amusement Company, 
which was organized by Klaw & Erlang- 
er to buy and sell the film rights to the- 
atrical productions, is seeking to enjoin 
Pathe Exchange, Inc., Darcey & Wol- 
ford, Inc., and Mr. Casey, who is vice- 
president of the Protective Amusement 
Company, from exhibiting the photoplaj^ 
on the ground that the defendant Casey 
was not duly authorized to dispose of 
the film rights. 

Pathe Exchange, Inc., filed an answer 
to the complaint recently setting up the 
purchase of the motion picture rights 
to the play from Darcey & Wolford, Inc. 



M. Porter Plans Western Trip. 

M. Porter, general manager of the 
Company, 



E. 

E. 
Precision Machine Company, builders 
of Simplex Projectors, is planning an 
extensive trip this week which will 
carry him far westward, and in swing- 
ing around the circle will bring him in 
contact with many of the Simplex dis- 
tributors who are awaiting the newest 
Simplex improvement. 




Samuel L. Rothapfel. 

Not ill a Fighting Attitude, But in a 
Directorial Pose as He Supervises Work 
on the feature of His Unit Program. 

"Women Who Win" Gets 

Another Royal Player 

WOMEN WHO WIN," the great 
six-reel photoplay in which Her 
Majesty Queen Mary, Her Royal 
Highness The Crown Princess of Sweden 
and Princess Patricia of Connaught took 
a definite part, has a further interest. 
Her Majesty Queen Alexandra con- 
sented to take a part in this drama and 
the scene was photographed in the con- 
servatory of Marlborough House, April 
4. The artistes who appeared before 
Her Majesty Queen Alexandra were 
Phyllis Villiers and Mary Dibley. 

Also included in this scene was Her 
Royal Highness Princess Victoria, who 
took a great interest in it. 

Also included in this picture with Her 
Majesty was Miss K. Belt, the organizer 
from Women's Service, who has done 



so much to make this picture a success. 

This picture will soon be shown to 
the trade. 

The story was written by Almaz Stout, 
the chairman of the Society of Lady 
Journalists. The producers are Percy 
Nash, and Fred Durrant. The selling 
rights for the world are owned by T. 
H. Davidson, 171 Wardour street, Lon- 
don, W. I. 



Ernest Shipman to Manage 
Shipman Curwood Pictures 

ERNEST SHIPMAN has signed a 
two years' contract with Canadian 
Photoplays, Limited, of Calgary, 
as business manager of the film produc- 
tions of James Oliver Curwood. Nell 
Shipman will be the star of the com- 
pany. 

James Oliver Curwood has given the 
Canadian company a two years' option 
on all his published and unpublished 
stories. 

The first production founded upon 
Curwood's "Wapi, the Walrus," which ran 
serially in a popular monthly magazine, 
is now nearing completion at the Brun- 
ton studios. The snow scenes were 
"shot" on Lesser Slave Lake, eighty 
miles north of the fifty-fifth parallel, 
and at thirty degrees below zero. 

David Hartford is the director, and 
in a long cast of notables are Ronald 
Byron, Wheeler Oakman, Wellington 
Playter, Charles Arling. Dal Clawson 
and Joseph Walker stand sponsors for 
the photography. Mr. Curwood spent 
a month "on location" supervising the 
correctness of the scenes. 

A whaler frozen in the ice, a great 
fighting dane, the North West Royal 
Mounted, and over a third of the pic- 
ture shown in the long Arctic night are 
some of the features. 

The project demands such concentra- 
tion of management that Ernest Ship- 
man has disposed of all other picture 
interests and will devote his exclusive 
time to Canadian Photoplays, Limited. 
The offices established at 17 West 
Forty-fourth street. New York, will be 
retained for the use of the Canadian 
company. 



Changes in Universal Press Staff. 

John W. Krafft, formerly connected 
with the Indianapolis Star, is the latest 
addition to the publicity forces in the 
New York home offices. Mr. Krafft, a 
feature writer in Indianapolis, will take 
charge of the Universal Bulletin, a 
weekly publicity service, and the ex- 
hibitors press book service. M. Lowell 
Cash, also a former Indianapolis news- 
paperman, and for the past eight weeks 
publicity representative of the New 
York Universal Exchange, has been se- 
lected to succeed J. L. Johnston, in the 
home office publicity department. Mr. 
Johnston recently resigned to take over 
publicity and advertising work for the 
Finkelstein & Rubin theatrical circuit of 
St. Paul and Minneapolis. Fred E. Baer 
has been selected to succeed Mr. Cash 
at the New York Universal exchange. 



Carey Film at the Broadway. 

Following a week of big business 
with Mae Murray's recent Universal 
Special Attraction, "The Delicious Little 
Devil," the Broadway Theatre, New 
York, began a week's showing of Harry 
Carey's latest Universal release "Bare 
Fists" on Sunday, April 20. 



May 3, 1919 



THE MOVING PICTURE WORLD 



675 



LAEMMLE SEES A BRIGHT PATH AHEAD 

Universal's President Agrees with Policy of 
Permitting Exhibitor to Buy What He Wants 



WILL "new" and "bright" ideas ever 
cease? asks Carl Laemmle, Presi- 
dent of the Universal Film 
Company. 

"Recent issues of trade papers," he 
says, "contained an advertisement by a 
prominent distributing company which 
brought out the statement that this par- 
ticular company had hit upon a new 
scheme, a sales policy that would prove 
the salvation of the exhibitor. The ad- 
vertisement conveyed the information 
that a bomb had been placed under 
time-worn policies of other concerns 
and that this particular company was 
going to book its pictures on the sane 
and only sound principle of permitting 
the e.xhibitor-customer to buy what he 
wants with his money. 
Universal Adopted Policy Long Ago. 

"We heartily agree with the company 
that recently announced the adoption 
of this new policy — that it is the only 
sane and sound policy. The only differ- 
ence between this company and Uni- 
versal is that Universal adopted this 
policy long, long ago, and has never 
deviated from it. And Universal is not 
the only company that has adopted this 
policy. There are a few distributing 
organizations that still insist on using 
the whip on exhibitors, driving them 
into long-term contracts for pictures of 
which the exhibitor knows little or noth- 
ing, which he plays when he can get 
them, not when he wants them, and for 
which he pays and exploits in a way 
that increases the despotic power of 
the distributor and decreases the pos- 
sibilities of his making the profit he de- 
serves from the fruits of his labors. 
Universal Always Puts Exhibitor First. 

"Universal has always given the ex- 
hibitor of booking what he wants; has 
always extended the exhibitor the privi- 
lege of seeing what he gets, if he de- 
sires, and of actually seeing that he is 
helped to exploit the pictures he books, 
to the best advantage. An exhibitor can 
book any production released by Jewel 
or Universal as he desires. Universal 



urges exhibitors to see its photoplays, 
because it knows that they are of high 
standard quality. 
"The Universal sales records show nu- 



merous instances where exhibitors have 
contracted for all releases made by Uni- 
versal stars, because they have seen sev- 
eral releases featuring these stars, have 
realized that Universal productions are 
getting better and have felt confident 
that they were taking no gamble by 
obtaining first bookings on Universal 
releases — but Universal does not de- 
mand that any exhibitor book any Uni- 
versal product he does not want." 



SIGN IMPORTANT VITAGRAPH CONTRACT 

Ascher Brothers of Chicago to Show All of This 
Company's Feature Releases in Its Fifteen Houses 

demonstrated its box-office 



VITAGRAPH scores heavily this 
week in the matter of accomplish- 
ment with the signing of a con- 
tract with Ascher Brothers Enterprises, 
Chicago, whereby the fifteen Chicago 
and Rockford houses controlled by 
-Ischer Brothers will play all Vitagraph's 
feature stars' releases. All of the Earle 
Williams pictures, the Alice Joyce pic- 
tures, the Harry T. Morey pictures, the 
Bessie Love pictures, the Corinne Grif- 
fith pictures and the Gladys Leslie pic- 
tures will therefore play over the en- 
tire Ascher Circuit, giving Vitagraph's 
features a dominant place on the 
screens in Chicago. 

The Ascher Circuit includes the Oak- 
land Square, the Metropolitan, the Mil- 
ford, the Kenwood, the Cosmopolitan, 
the Frolic, the Terminal, the Adelphi, 
the Peerless, the Columbus, the Calo, 
the Lane Court, the Chateau, the Rose- 
wood, and the Midway, Rockford, 111. 
Express Gratification. 

In announcing the signing of the 
-Ascher Brothers contract, the Vitagraph 
statement expressed particular gratifica- 
tion oyer the fact that the Ascher con- 
tract has been signed, not on a pre- 
liminary announcement of what Vita- 
graph's features will be, but after the 
many months that the Vitagraph pic- 
tures have been on the market on their 
present basis. 

In other words, Vitagraph looks upon 
the .\scher contract as the most sub- 
stantial form of testimonial of its prod- 
uct, for in signing the contract .A.scher 
Brothers are taking over a known quan- 
tity, are signing for a line of product 



that has 
value. 

Contract is Record of Deeds. 

"The signing of the contract by 
Ascher Brothers," says the Vitagraph 
statement," is the result of perform- 
ance, not of promise. It is not what 
we hope that Vitagraph pictures will 
do that has prompted the Ascher con- 
tract; it is what Ascher Brothers know 
that Vitagraph pictures are now doing 
that closed the deal. 

"This contract is typical of what hun- 
dreds of exhibitors all over the coun- 
try are now doing. Vitagraph is to- 
day serving more theatres than at any 
time in its history and the Ascher con- 
tract is just an indication of the heavy 
trend Vitagraphward that has been 
brought about by the consistent quality 
of the company's releases." 



Bessie Love Escapes Landslide. 

Bessie Love, her director, David 
Smith, and their company while return- 
ing to Hollywood recently from the 
northern part of the state after com- 
pleting Miss Love's coming release, "A 
Yankee Princess," had a narrow escape 
from death in a landslide that occurred 
a few minutes before the train on which 
they were returning reached a danger- 
ous point in the road. Twenty feet of 
earth and great boulders were piled up 
on the track for a distance of nearly a 
quarter of a mile. 

Miss Love and her company reached 
Sacramento on a relief train. 




The Scientific Nature of the Craig Kennedy Story Gives "The Carter Case" Many a Peculiarly Interestingly Moment. 

Margaret Marsh and Herbert Rawlinson Are Called Upon for the Principal Roles in the Oliver Serial. 



676 



THE MOVING PICTURE WORLD 



May 3, 1919 



if 




"Oh, You Women" Crowd Which Bought $10,000 Worth of Victory Bonds 
from Dorothy Dalton. 

The Aeolian Hall window was almost smashed as the eager mob sought to 
see Ernest Truex and Louise Huff before the camera. 

THEY SEE STARS ACT AND BUY BONDS 

000 Worth of Victory to 
from "Oil, You Women" 

scenario producer for Famous Players- 



Dorothy Dalton Sells $10, 
Crowd Which Saw Scenes 

IT all happened in the interests of the 
Victory Liberty Loan at the Aeolian 
Hall window at 29 West Forty-sec- 
ond street in the city of New York at 
12 o'clock noon, Monday, April 21. The 
crowd surged and foug-ht its way past 
the barrier of State Guard bayonets as 
no other crowd ever surged and fought 
in the history of journalism. 

The crowd wanted to see Ernest 
Truex and Louise Huf? act before the 
camera in scenes from their Paramount 
production, "Oh, You Women," and they 
even clamored atop the iron railing de- 
signed to protect the window from the 
mob. 

At 12 o'clock noon. May Peterson, 
American soprano from the Metro- 
politan Opera House, sang the "Star 
Spangled Banner," accompanied by a 
select band from^ the fleet lying in the 
Hudson. When the huge flag veiling 
the interior scene in the window from 
the view of the crowd was drawn aside, 
Louise Huff and Ernest Truex were dis- 
covered in a rehearsal under the direc- 
tion of John Emerson. Anita Loos, 
who, with Mr. Emerson, produced "Oh, 
You Women," was seen at the side with 
Francis .\Tarion, another high salaried 



Louise Smokes and. Ernest Sweeps. 

After the rehearsal, the camera 
started grinding on the real thing. 
Louise Huff went so far as to smoke a 
cigarette during the course of the scene, 
while Ernest Treux went to another 
extreme, donned a boudoir cap and 
went to sweeping. Both declared that 
it was their first offense in each in- 
stance. 

Following the "Oh, You Women" 
scenes, Dorothy Dalton, who just re- 
cently came to New York from the 
coast, made a stirring appeal to the 
crowd and sold $10,000 worth of bonds. 

The demonstration was arranged by 
the Aeolian company in co-operation 
with Famous Players-Lasky. 



P'loyd IM'Own says: 

Heal captains of industry are those 
ichose minds don't punch the time clock. 

4 * * 

A common excuse of some exhibitors 
for not playing big attractions is that 
their lawn is different from others. Pos- 
sibly then are a square plug in a round 
hiite. 

* * • 

The exhibitor ivho sits back and rvaits 
for his customers to appear, without offer- 
ini/ any lure, simply because he is not a 
McCormick or a Rothapfel, is as unwise 
as the one who thinks that opening the 
box-office and starting the electric piano 
(ire the essentials to the successful con- 
duct of iiis business. One is afraid to 
use his judnmeni . vliilc the other liiis 
none to use. 



Guatemala Exhibition 

Visits San Francisco 

ALBERT FRANKLIN, head of Albert 
Franklin & Sons, who conduct the 
Theatre New York at Guatemala 
City, is in San Francisco arranging 
for film service. He states that there 
are no film exchanges in operation 
there at the present time and that 
service from outside points is very 
costly. His visit is for the purpose 
of purchasing films, making Spanish 
titles for them and arranging for a 
permanent representative. The plan is 
to use the films first in his own house 
and then rent them to other houses. 

Censorship rules in the South Ameri- 
can republic are described as being 
strict and the work of the board is car- 
ried on at the Theatre New York. The 
President of the republic is very fond 
of screen productions and once a month 
the management of this house makes a 
private showing of its best films at the 
official residence. ^fr. Franklin and 
his sons have been engaged in business 
there for ;>bout three vcars. 



Gets Aid of Business Men 
in Putting Over "Salome" 

EXHIBITORS have been urged in 
press books issued by producers, 
and in exhibitor service sections 
lit the trade papers, to utilize every 
possible means to obtain publicity for 
the pictures they are showing. Edgar 
Weill, manager of the Strand Theatre, 
Syracuse, has gone this advice one bet- 
ter and has obtained the assistance of 
all his friends among the business men 
of the city. 

The Strand Theatre played "Salome" 
the week of March 3L Not only did 
Mr. Weill flood the Syracuse news- 
papers with strong advertising copy, but 
he saw to it that the word "Salome" 
would confront people wherever they 
went. 

During the week before the showing 
Mr. Weill had the street cars carry, 
front and rear, big cards announcing 
that "Salome" was coming to Syracuse 
the following week. During the engage- 
ment these cards were supplanted by 
others that told where the feature could 
be seen. 

In addition to these stunts, which 
kept everybody in Syracuse talking 
about picture. Air. Weill made a beauti- 
ful lobby display with some large oil 
paintings of Miss Bara and scenes from 
"Salome." 

The result of this unusual exploita- 
tion was that "Salome" smashed all 
box-ofifice records at the Strand, play- 
ing to more than 7,500 persons on the 
opening day. 



Regent Does Big Business 
by Featuring Drew Comedy 

PETER MAGARO, manager of the 
Regent Theatre, Harrisburg, Pa., 
recently featured "Romance and 
Rings," a two-reel ' Paramount-Drew 
comedy, instead of the five-reel pictures 
on the same program, pulling such big 
business that he had a line in front of 
the box office and was compelled to 
hang out the S. R. O. sign. This hap- 
pened on Alonday, Tuesday and Wed- 
nesda3^ always the worst show days of 
the week in Harrisburg, and shows the 
direct results of proper exploitation of 
these comedies. 

Manager Alagaro took a three-col- 
umn, 14-inch space in the Harrisburg 
Telegraph, using copy adapted from 
the Paramount press book issued for 
the release. At the top of his adver- 
tisement he displayed a cut of Mr. and 
Mrs. Drew. Three-quarters of the 
space was devoted to Drew exploitation 
and the concluding quarter of the ad- 
vertisement listed the five-reel features 
shown on the same program. 

Exploitation was not limited to news- 
paper advertising by anj' means. Six- 
sheets on the comedy were posted all 
over the city of Harrisburg and vicinity 
and the lobby of the Regent Theatre 
was transformed into a. gallery of Drew 
photographs and stills. Generous space 
was also accorded the Drews in the 
house program. 



Don't Re A 

Four-fifths 

Patriot — 

INVEST! 



May 3, 1919 



THE MOVING PICTURE WORLD 



677 



"DEATH VALLEY" THEATRES PROSPER 

Oregon Territory Familiarly Known by This So- 
briquet Feels Business Impetus — Hill Expanding 



DEATH Valley to the front! This 
may be doubted by a lot of road 
men who have made this district of 
Oregon in the good old days, but the 
fact nevertheless remains. Travelers 
invading the Willamette Valley are get- 
ting the business as they never have 
before. True, the prices the Oregon ex- 
hibitors are paying for service are right 
down to rock bottom, but they are book- 
ing service and that's a big consolation 
and a lot more than they did in war- 
times. 

A recent trip south from Portland 
finds the theatres in the district in ques- 
tion open on an average of five nights 
a week. There is a prospect of addi- 
tional show days now that the boys are 
coming home and the "flu" scares are 
over. 

Rental Prices Practically Nothing. 

"Death Valley" theatres are paying 
no prices for service, the road men say, 
and New York home offices not having 
a thorough knowledge of the true sit- 
uation, should not expect too much of 
their representatives on the price ques- 
tion in this district. The low film rental 
is due to the lack of competition in 
most of the Williamette Valley towns. 
They are "one man towns." South from 
Portland such are Hillsboro, Forest 
Grove, Newberg, Silverton, Mt. Angel, 
Woodburn, Lebanon, Albany, Corvallis, 
McMinnville, Dallas, Sheridan, Inde- 
pendence, Eugene, Cottage Grove, Har- 
risburg, which is at the lower end of the 
Valley. 

C. F. Hill, former manager of the 
Goldwyn Company and now head of the 
Globe Theatres Company, controls the 
situation in Albany, has the biggest 
house in Roseburg and the new Rialto 
in Aledford. Rumors are that Mr. Hill's 
company plans a new theatre in Grants 
Pass which will give him a complete 



string of houses down the valley and in- 
cidentally the key to the film buying 
question. That Mr. Hill is going after 
the business strong in his towns is in- 
dicated by the installation of a new 
organ in Albany and improvements in 
his other theatre. L. J. Percy, of the 
Medford firm of Moran and Percy, man- 
agers the Antlers in Roseburg for Mr. 
Hill and A. J. Moran manages the Rialto 
in Medford. 

Nelson and Henkle, who control the 
situation in Independence, are planning 
to expand. 



A 



Scenarist Gains Salary 

Verdict in Appeals Court 

VERDICT for $1,600 against the 
World Film Corporation and in 
favor of Virginia Tyler Hudson, 
scenario writer, was handed down in 
the Appellate Division of the Supreme 
Court on April 17. In January, 1918, 
at the time of the reorganization of the 
World Film Corporation and when 
William A. Brady retired as Director- 
General, Miss Hudson, who had been in 
charge of all of the scenario work for 
the corporation, was released with nine- 
teen weeks of a j-ear's contract still to 
run. 

She sued for $1,900 salary and won a 
verdict with costs in the City Court. 
On appeal by the World Film Corpo- 
ration, this verdict was affirmed in the 
Supreme Court. The World Film Cor- 
poration again appealed to the Appel- 
late Division. 

The -Appellate Division reduced the 
verdict by $300 because of three weeks 
spent by Miss Hudson in a local hos- 
pital at the time of the reorganization 
of the company. The validity of the 
contract was sustained. Miss Hudson 
is the wife of Grant L. Brightman, a 
^ c'v ^'o• ' lie" spaper man. 





Dorothy Dalton and Her Dad 

Leave Los Angeles for New York, 
where Dorothy Will Make a Big Produc- 
tion for Paran ount. Dorothy's in the Big 
Town Now. 



Dorothy Dalton Comes East 
to Make Big Production 

DOROTHY DALTON, Thomas H. 
Ince's Paramount star, slipped into 
New York recently quite unherald- 
ed except for the announcement, made 
some weeks ago from California, that 
her trip to the East was contemplated. 
Miss Dalton was accompanied on her 
journey by her parents and maid and is 
stopping at the Hotel Algonquin. 

Mr. Ince has sent Miss Dalton to New 
York to do what, it is said, will be the 
most sensational picture of her career 
before the camera. 

The picture is to be a veritable de 
luxe production, it is said, and will have 
as locales New York and Paris — hence 
the advisability of doing it in an Eastern 
setting. It is to be highly dramatic, 
dealing with the Apaches of the French 
capital and with people in the higher 
strata of both cities. 



Seabury Out of Organization. 

W. M. Seabury announces that he is 
no longer connected with the Film 
Clearing House, the Independent Sales 
Corporation, the Rothapfel Picture Cor- 
poration or any other enterprise with 
which these companies are now affili- 
ated. 

Mr. Seabury says it is a pleasure for 
him to express publicly his best wishes 
for the continued success of his friends 
and associates in the companies named. 
He is devoting his time to his profes- 
sional duties. 



It Was Night in the Jungle. No Sound Save the Soft Pad, Pad of the Lion's- 

But We're Giving Away Inside Stuff. All We Can Say Is That the Above 
Is a Scene from a Forthcoming Universal Comedy. 



Rowley to Build in Ranger. 

Announcement has been made by E. 
H. Rowley, one of the owners of the 
R. and R. picture shows of West Texas, 
that he has closed a contract for the 
location of a moving picture theatre at 
Ranger, the town made famous by the 
discovery of oil, and will soon have it 
in operation. This gives the R. and R. 
interests movie houses at Abilene, San 
Angelo, Sweetwater, Hillsboro, Ranger 
and a number of other Texan towns. 



678 



THE MOVING PICTURE WORLD 



May 3, 1919 



SIMPLEX NOTES EDUCATIONAL INTEREST 

Installations Outside of Theatres Include 
Schools, Universities, Clubs and Factories 



A GLANCE through the records of 
Simplex installations made in 
fields other than theatrical, again 
calls attention to the fact that many 
of the leading colleges, industrial 
plants and institutions are now using 
moving pictures in connection with 
their several activities. And a report 
from a Simplex official informs us that 
elaborate plans are being outlined 
which will embrace the educational 
field, which is now open and in a re- 
ceptive condition for an absolutely fire- 
proof machine. 

The list of Simplex installations in- 
cludes the following: Alabama Poly- 
technic Institute, Auburn, Ala.; Stan- 
ford University, Pala Alto, Cal.; Uni- 
versity of Illinois, Urbana, 111.; Purdue 
University, Indiana University, Lafay- 
ette , Ind. ; Drake University, Des 
Moines, la.; Cornell College, Ithaca, N. 
Y. ; Harvard Medical School, Cam- 
bridge, Mass.; Harvard University, 
Class 1917-1918-1919; Stevens' Institute 
of Technology, Hoboken, N. J.; Bush- 
wick High School, Brooklyn, N. Y. ; 
Washington Irving High School, New 
York City; Colgate University, Hamil- 
ton, N. Y. ; State University, Albany, 
N. Y. ; St. John's College, Brooklyn, 
N. Y. ; Ohio Northern University, Har- 
din, O. ; Ohio State University, Colum- 
bus, O. ; United States Indian School, 
Carlisle, Pa. ; Norwich University, 
Northfield, Vt.; University of Wiscon- 
sin, Madison, Wis.; Eastman Kodak 
Company, Rochester, N. Y. ; Curtis 
Publishing Company, Philadelphia, Pa.; 
Du Pont de Nemours Powder Company, 
Wilmington, Pa.; John Wanamaker, 
New York City and Philadelphia, Pa.; 
Biltmore Hotel, New York City; Phil- 
adelphia & Reading Railway Company, 
Reading, Pa.; John Stetson Hat Com- 
pany, Philadelphia; Automobile Club of 
America, New York City; Museum of 
Natural History, New York City; Art 
Museum, Detroit, Mich.; Polyclinic 
Hospital, New York City; Ohio State 



Penitentiary, Columbus, O. ; State Pris- 
on, Sing Sing, N. Y. 



Educational Films in Liverpool. 

We are indebted to the Bioscope for 
the information that the Birkenhead 
Institute (Liverpool, England) is doing 
pioneer work in definite form of mak- 
ing the film educationally useful. In 
conjunction with the Education Com- 
mittee, the institute has secured the 
permission of the Licensing Justices 
for a special afternoon session for 
school children in a large theatre from 
which adults will be excluded. The 
films to be shown are "Serbia at the 
Outbreak of the War," "A Tour 
Through Japan," "Aviation," "With Our 
American Allies," "The Preparation of 
Hemp," and "Nature Studies," begin- 
ning with "The Life of a Crab." It is 
significantly asked "Why does not Lon- 
don follow suit?" 

On tliis side of the Atlantic we hope 
that not only London or New York will 
follow suit, but also all the United 
States. This method of using a nearby 
theatre is one that has been advocated 
by the educational department of the 
Moving Picture World for several years. 
There is little doubt that when the 
school and picture authorities thus be- 
gin to work together many antipathies 
will be eradicated and many forward 
moves will be made. 



"Sunshine and Shadows." 

The Post-Van Scoy scenic picture, 
"Sunshine and Shadows," exTiibited at 
the Rivoli theatre the week of April 6, 
consists of a collection of beautiful 
scenes gathered from everywhere. It 
includes views of waterfalls which sug- 
gest Yosemite, and winter scenes 
wherein the frivolity of the waters is 
stayed by the hand of Jack Frost. 
Great banks of ice and snow as found 
ill mountainous regions, and other 
scenes of beauty are included. What 




might be considered the feature of the 
picture is a scene in which the spray 
blown from a waterfall resembles slen- 
der lines of smoke. The picture pre- 
sents a laboratorial fault which should 
be corrected. This consists of a lack 
of judgment and delicacy in tinting. 
For instance the scene following a sub- 
title which poetically suggests brown 
waters and golden bubbles, should not 
be tinted a vivid blue. The eye natur- 
ally looks for sepia tints. 



"A Palestine Pilgrimage." 

The latest release of the Rothacker 
Outdoor Series appearing on the Ex- 
hibitors Mutual program is "A Pales- 
tine Pilgrimage," an educational sub- 
ject of value to Bible students and oth- 
ers. The picture is of special interest 
at the present time, according to the 
subtitlist, who suggests that while the 
Peace Conference is talking about pre- 
senting Palestine to the Jews and the 
Jews are wondering what they will do 
with it when they get it, we take ad- 
vantage of the opportunity to run over 
and give it the "once over." The first 
stop is at the Church of the Nativity 
at Bethlehem on the spot where Jesus 
was born, and from here we go to the 
shores of the Sea of Gallilee, unchanged 
since the days when He wandered there 
with His disciples. The ancient City 
of Tiberius comes next, viewed from 
above and later from its streets, show- 
ing the poverty and general misery of 
the Moslem rule, with interesting types 
of its inhabitants. The closing scenes 
of the picture center about the wonder- 
ful old ruins of Baalbek, whose history 
is a sealed book. 



"How the Telephone Talks." 

In release No. 6113 of the Paramount- 
Bray Pictograph, Lyle Goldman, of the 
Bray studios, has presented a graphic 
description of the manner in which 
sound is transmitted over a wire by 
means of the telephone. This he has 
done by with the aid of animated draw- 
ings which show how the sound wave 
produced by the human voice enters 
the mouth piece of the transmitter and 
vibrates a diaphram which in turn com- 
presses and releases a mass of loose 
carbon granules. Through these car- 
l:)on granules the electric current is 
constantly passing and the current fluc- 
tuates exactly with the vibration of the 
diaphram. The receiver is equipped 
with an electro-magnet and a diaphram, 
and the electro-magnet is seen to at- 
tract and release the diaphram in exact 
harmony with the electric current fluc- 
tuations, the diaphram thus reproduc- 
ing the tone. An excellent educational 
picture. 



"Yes, Yes! Your Story Interests Me," Says Larry Semon. 

The Vitagraph Comedian Registers IntelliKence as He Discusses "The 
Music of the South Pole" with Rubini the Violinist. 



"Camping in the Great Northwest." 

With a million or more acres of for- 
est, mountain and lake land to roam 
about in, it is small wonder that Ore- 
gon is the chosen place for the lover 
of the great out-doors. 

To this wild country Wm. L. Finley, 
of the Oregon Fish and Game Commis- 
sion, leads us in release 6113 of Para- 
mount-Bray Pictograph, and here he 
shows us the wonders that benevolent 
Dame Nature has lavished on this gar- 
den spot. 

In the grey of the morning mists the 
party sets out from the city and soon 
are winding through forest trails to a 
rushing river. Here trout are waiting 



May 3, 1919 



THE MOVING PICTURE WORLD 



679 



the fisherman's fly and in no time at all 
enough for the whole party are caught. 

A few miles farther on we come to a 
water-fall that for sheer beauty cannot 
be surpassed. 

And so from forest to stream and 
from stream to lake and mountain the 
great State of Oregon unfolds her 
loveliness by means of the camera. 



"The Eagle and the Fawn." 

A one-reel release of the Educational 
Films Corporation of America, "The 
Eagle and the Fawn," is a drama en- 
acted by Crow Indians. The slender 
story tells of the romance of a youthful 
Indian pair, and links together illus- 
trations of various customs of the Crow 
Indians. The story shows a young brave 
named Eagle suing for the hand of a 
beautiful Indian maiden called Fawn. 
Fawn's father, chief of the tribe, re- 
fuses the hand of his daughter until 
Eagle has proved himself an able 
huntsman. To win the longed for re- 
ward Eagle takes to the plains and be- 
fore long returns with splendid trophies 
of the hunt and is pronounced deserv- 
ing of the "feather in his cap," which 
characterizes the head dress of the In- 
dian brave. The chief value of the pic- 
ture is its splendid revelation of the 
tribal customs of the Crow Indians. 



Brockliss Buys Rights to 
All Augustus Thomas Films 

SIDNEY GARRETT, president of J. 
Frank Brockliss, Inc., film exporters, 
closed a contract for world's rights 
except the United States and Canada, for 
the entire series of six Augustus Thomas 
feature photoplays, the first of which 
"As A Man Thinks," is soon to be re- 
leased by Harry Raver, of Four Star 
Pictures, under the new Raver plan of 
production, involving co-operative equal- 
ity between producer, author, star and 
director. 

This important series of productions 
will be distributed throughout America 
by the W. W. Hodkinson Corporation 
through the Pathe system of offices. 
"As A Man Thinks" will be the first pro- 
duction to go out under the new Hod- 
'inson sales policy of unrestricted open 
booking. 

In discussing this contract Mr. Gar- 
rett declared his conviction that the 
public has come to regard the value of 
a photoplay with a great author's name 
attached to is, as infinitely superior to 
that which carries the name of a star 
only. 

"I have seen Mr. Thomas' first play 
of the new series, 'As a Man Thinks,'" 
said Mr. Garrett. "I may say that there 
is not a single defect in the production. 
It is a splendid drama splendidly vis- 
ualized. 



Pearl White Wins Popularity Contest. 

Pearl White, Pathe's serial star, is 
the most popular pictv:re player among 
the fans of Winnipeg, Man. 

The Winnipeg Tribune recently inau- 
gurated a popularity contest in which 
a hundred or more screen celebrities 
were entered. 

The result showed a victory for Miss 
White. She scored more than 200 votes 
over her nearest competitor, Anita 
Stewart. 



SEE PICTURES AS THE ONLY AMUSEMENT 

Vaudeville Stars Touring Texas Declare Poor Rail- 
road Service Threaten Death Blow to "Legitimate" 



WITHIN the next year or so mov- 
ing pictures will be the only 
form of amusement in the theat- 
rical field, according to the opinion of 
several prominent vaudeville stars in 
Dallas during the past few weeks. 

The popularity of the "legitimate" 
stage has been on the decline ever 
since the advent of the silent drama, 
and now, so stage people declare, poor 
railroad service and lack of co-opera- 
tion on the part of business interests 
threaten to deal the death blow to their 
profession. 

"Theatrical people are imposed on by 
every one — merchants, hotel keepers 
and the railroads," says Mme. Alber- 
tina Rasch, internationally known as an 
opera ballerina and now appearing on 
the Interstate Amusement Circuit. 

"The railroads perhaps have done 
more to discourage threatrical activity 
than anything else," she continues. 
"Transportation was bad enough under 
private ownership, but under the pres- 
ent Government control, where the re- 
sponsibility may be shifted from one 
man to another indefinitely, conditions 
are abominable. 

May Have to Go Abroad. 

"We are forced to depend on the 
prompt arrival of our scenery in order 
to carry on our business, but no con- 
sideration is made of that. Under pres- 
ent ruling baggage does not have to go 
on the same train that the passenger 
rides on, and consequently I have lost 
hundreds of dollars because of the non- 
arrival of costumes and scenery. 

"If the thing keeps up I shall have 
to go abroad where the cities are closer 
together and engagements longer, or 
open a school of dancing in New York." 

Valerie Bergere, well known for her 
vaudeville playlets, also fears that road 
tours will soon have to be abandoned. 

"In order to come here from the 
North to play my four weeks on this 
circuit," said Miss Bergere, "I had to 
pay $350 excess baggage chaiges on 



scenery that was terribly handled en 
route. 

"Government ownership has simply 
eaten all profits so that things are at a 
crisis in regard to the future of travel- 
ing theatrical companies. Delays of 
several hours are frequent and, as is 
well known, scenery is perishable. Each 
loading and unloading puts it just that 
much nearer discard. 

No Co-operation from Hotels. 

"Hotels have refused to make reser- 
vations or accommodations in ad- 
vance," continues Miss Bergere, "and 
often when we get into cities we are 
unable to find places to stay. Hotel 
keepers know we are transients and 
have no effective means of retaliation 
and therefore we are overcharged. Im- 
mediate action must be taken or the 
theatrical business will soon be a thing 
of the past." 

Dozens of stars have declared that the 
issue is near the crisis and that develop- 
ments are expected soon. Members of 
the theatrical profession are planning 
to leave the stage in droves at the end 
of the present season. 



Mildred Considine with Mary Pickford. 

Mildred Considine, scenario writer, 
arrived in Los Angeles from Chicago re- 
cently to become Mary Pickford's sce- 
narioist. Having assisted in the titling 
of "Daddy Long Legs," she is now work- 
ing on a story, the idea for which was 
supplied by Miss Pickford. 

Miss Considine has furnished most of 
the well known stars with stories. Last 
year she wrote the adaptation of "Ghosts 
of Yesterday" for Norma Talmadge, 
"Common Clay" for Fannie Ward, "Ro- 
mance of the Underworld" fqr Catherine 
Calvert, "Framing Framers" for Tri- 
angle, in which Charles Gunn was 
starred, and "All Wrong" for Bryant 
Washburn. Previously she wrote the 
adaption of thirty-two reels of the "Jim- 
inie Dale Series." 




The Late Sidney Drew as He Is Seen in Paramount's "An Amateur Liar." 



b 



680 



THE MOVING PICTURE WORLD 



May 3, 1919 



Twya u 



Advertising for Exhibitors 



Conducted by EPES WINTHROP SARGENT 



Overlap. 

OVERLAP your program. If your bill 
runs from Sunday to the following 
Saturday, inclusive, and your pro- 
gram is issued on a Saturday, give that day 
as well as the following Saturday. Then 
get the programs around early and you 
may get some matinee business and as- 
suredly will make something on the night. 
Remind them of the current attraction and 
you should make more than enough to pay 
the printer, but say "Tonight, Saturday," 
and the date and have the "tonight" big, 
for that is what you have to sell. Most 
managers seem to think that if they an- 
nounce each feature once, they are doing 
all they can, but if you come out with a 
double slam for Saturday, you are bound 
to make some extra business. In many 
houses the program will be lost before 
Saturday comes and there is no data on 
the attraction for that night, w^here often 
the family might be drawn out if again 
reminded of some special feature. 
"Some Ad." 
The Strand, Harriman, Pa., sends in 
a full sixes with the comment, "Some 
ad. eh?" and we echo the "some," for it 
is doing something to take nearly a full 
page when your own town is too small 
to have a newspaper and you have to 
advertise in a nearby town, but this is 
what the Strand did. The upper part 



STRAND THEATRE 

Old Commissary Building, Hayes Avenue 
HARRIMAN, PA 



PROGRAMME FOR WEEK OF MARCH 3d 



Di«)uFirtnkt 


HUMI Lob 

umtiunsT 
raenu 


WMT LBH 

movQ 




OirldRir 

Ttie Law ot 


WiOittRdd 1 
The S»iira 



Two Shows l>aiy.A UdS.P. H. Saturday Malliiee. IIS O'aock 
Admission, IS Cents; War Tax, 2 Cents 

The Master Mystery 

Tliursday, March 6Ui 

STRAND 
THEATRE 





HOUDINI 

Is the only man who refuses lo slay lochcd up 



II l«,a a iT<l*blooded hcarl throhhhio roiuiH.irc 

fiU tm Coloa hi mv- TtiK SriLsalKw? 



'^i 

c;^. 



K Six Fulls from a Town too Small to 
Boast a Newspaper. 

is an adaptation of the Bleich idea, with 
the larger half given to the launching 
of the serial. The usual daily space runs 
from five to seven inches or more, single 
column. We wish the management would 
explain what one of those daily adver- 
tisement means when it says "First show 
6:30 sharp. Second show 8:30. Admission 
by prize fight tickets only." That's a 



new one. The house also gets out a 
four or six page program for local use. 
The six pager carries two pages of local 
trade advertising, but this apparently is 
not always used, though we would imag- 
ine that merchants would welcome a 
chance to reach the local folks direct. 

Back Stenciled. 

Here is something that seems to be 
new. Charles H. Ryan, of the Garfield, 
Chicago, uses a stencil instead of a rub- 
ber stamp to imprint his envelope backs 
with a special announcement. We do 
not know how he does it, but presume 
that he has a tray of stencils made up 
and uses the single trayful over and over. 
The imprint looks better than a rubber 



Ml CKEY-MI CKEIY- MICKEY- 
SEE HEl? AT THE TtAHFIEI-O 
SUN. MAI?C H I ti AN13 
MONIDAY MAI?CH 17 



J 



Stenciling the Back of a Program 
Envelope with a Special Announce- 
ment. 

stamp would, for as a rule it is not easy 
to rubber stamp envelopes quickly and 
get a good impression without blurring. 
The stencil works much better. It would 
be best to keep this off the face of the 
envelope to prevent its being confounded 
with the address, but on the back it will 
gain immediate attention. 



H. 



Mr. Chenoweth Again. 

A. Chenoweth has been away from 



this department so long that perhaps 
you've forgotten him, but he is still man- 
aging the Strand, Westfield, Mass., for 
the Goldstein Brothers, and getting out 
a 9 by 12 three day program in default 
of a handy daily paper. We show two 



THE 



u« ..w... y^J^ ^-v^ i. 



?Se strand 



TIIF, HOME OF QUALITY 

Turwiay Afternoon 

HI <;l I AB FF-\Tt'Rl- riCTl'ltr SitOW 

D^Iu fnVt^i ■ 'bna' ftv^ l"*" ■ 1k> Mi' 

Free Showiis ''FrfVo fIgHT'' Hoi Only 

KVENING 

Westfield Girl's Club 

BENEFIT SHOW 



VVKDNFXDAY 

Mable Normand in "The Venus ModcL" 



IMI'ltSDAY 

Al.lCn IJRAOY IN 

'*Hcr Great Chance* 

UDu nu) ■ 'uu Of IS aia&' 



THE HOME OK QUALITV 

SML'RUAV. I M 10 I0..\0 

CHARLES RAY in 

^ STRING BEANS" 

AlK^b. IIOVVFII- - The <;irl Full of Fun • 

Sunday Big "'^'.'u'.!.".u.r""*' 
Vaudeville- ^•c'** *'"'"« ^^ 

Mctdamc Petrovd "Daushler o! DesUny" 



^- MONDAY — « 
Douglas Tdirbanks in 

"ARIZONA' 



A Pair of Throwaway Programs. 

of those, one with a rather involved 
schf'dule. He is .showing "Fit to Fight," 
a propaganda picture which seems to be 
cleaning up in the New Kngland states. 
This is shown in the afternoon and after 
the regular night "show, to men only, no 



admission being charged. In between he 
has a Girls' Club Benefit, rather an odd 
mix. His regular show shows both, "Ari- 
zona" and "The Bells," a double program 
of some weight, but these features are 
not played up in the Tuesday showing, 
though "Arizona" is made the feature 
on the Monday bill. It is a good sub- 
stitute for newspaper work if you have 
no newspaper, but it does not equal the 
daily where there is one. 

A House Organ. 

Verner Hicks, of the Family, Marion, 
111., sends in some issues of his house 
organ which was started with the new 
year. He explains that it is all machine 
work, and that for the first three issues 
he had to use news stock. It would not 
matter if he used news stock right along, 
if he gives them something to read. 
Make the program readable and you do 
not have to worry about the stock, and 
Mr. Hicks splits about 50-50 with the 







- P^ 



% 






The Front and Two Inside Pages of the 

Program of the Family Theatre, 

Marion, 111. 

patron in the matter of text and scatters 
the stuff so that you have to read it all 
to get the "pure reading." This is a 
good idea, and we think that the fans 
keep and read the sheet. The cut shows 
the inside pages and the front, giving 
a general idea. The sheet is the usual 
5 by 8. Mr Hicks writes: 

I am enclosing copies of a little 
sheet we are putting out for this the- 
atre. As you will note, this is dated 
Sunday, and we distribute 2,000 of 
these every Sunday morning, as I 
believe this day is one of the best 
days to get advertising matter read. 
This is not a Sunday show town how- 
ever. I am short a copy of the first 
issue, and am sorry that I had to use 
ordinary news stock for the first 
three issues. The use of white paper 
improves the appearance consider- 
ably. You will note I am carrying no 
advertising, that is from outsiders. 
Press work is not always perfect. The 
entire job is machine set, and the pro- 
gram for the week would probably 
look better if hand set, using a dif- 
ferent style type. 

Note your comments on Herrin, 111., 
Hippodrome advertisin.g, issue of 
March 1, regarding getting a quarter 
for an attraction in Southern Illinois 
towns. Will say that this is not done 
very often, and when we raise over 
regular admission price of 10 and 15 
cents, we hear an awful noise. How- 
ever, we ran "The Great Love" two 
days in this town at 35 cents, includ- 
ing tax, and I have never heard of a 
kick. Others were afraid to ask it 
in these small towns, I believe: I 



May 3, 1919 



THE MOVING PICTURE WORLD 



681 



used an orchestra on this special and 
did a big business. 

Also will say that we are now ar- 
ranging to build a large modern the- 
atre, which will be known as the Hip- 
podrome, and which will be owned 
and controlled by the owner of this 
theatre and the owner of the Hippo- 
drome at Herrin. Another large house 
will be built at Murphysboro to seat 
about 1,500, this will give us three 
large modern houses in good towns 
and close together. 

Distributing the program on Sunday 
morning is a capital idea. It is worth 
a lot more than the extra trouble it costs, 
for as Mr. Hicks says, the people then 
have time for reading. But we think 
that he would do well to increase the 
size of the sheet, take trade advertising 
and make a profit on the direct printing, 
with the money it draws all velvet. It 
can be done with a ^vell edited sheet — 
and this is well done. 

An Envelope Novelty. 

The Third Street Theatre, Easton, Pa., 
took the Roosevelt film for an entire 
week; which is going some for a town 
that size, but it had it exclusive and 
pulled the lid off the publicity. The cut 



mrt fetcfti glOTtrc. £asioii. jJjTl 




A Specially Printed Program Envelope 

for the Third Street Theatre, 

Easton, Pa. 

shows a specially printed envelope, brown 
ink being used. It made a striking dis- 
play and was better than had it been 
printed up with a display advertisement, 
for the people w^ill open the envelope to 
see why the picture should be outside. 
The Third Strfeet is coming into form 
again. 

Dayton Doings. 

The Dayton Theatre, Dayton, Ohio, 
seems to have reformed on the matter of 
hand lettering, and though it still musses 
up the titles and stars with eccentric 
lettering, there is type to carry the real 
talk. The display at the left is a two 
sixteens while the other is a three four- 
teens. The longer display is the regular 
length plus the underline, which is added 
to the drawn design and then hooked 
up w^ith rule. The rule can be dropped 
and the design run by itself as in the 
display at the right, when thought nec- 
essary. Here is the way Mark Gates 
handles the reissue question in another 
display: 

Special Announcement. 

Great paintings, exquisite music 
and good books do not lose their 
charm, and though the art of motion 
photography is young there are avail- 
able many gems of photo-plays that 
comparatively few have seen. The 
management of the Dayton has de- 
cided to run, from time to time, a 
brand new print of one of these old 
masters as an extra added attraction. 
This will in no way interfere with 
the showing of the best obtainable 
first runs of the highest class motion 
pictures. The first of these revivals 
is now being shown, Charles Spencer 
Chaplin in "A Night In a Show," and 
its success fully justifies the new pol- 
icy. MARK M. GATES, 

Managing Director. 
This is a double eleven the day follow- 
ing the pictorial advertisement shown 
above. This announcement is paneled in 
a 4% inch box, and is set in twelve pgint. 



italic only eighteen ems wide in a 23 
em space, giving plenty of white margin. 
The rest of the space is given to the 
signature and to the announcement of the 
full bill. Instead of following the an- 
nouncement of Chaplin, it is given a 



cut, but it stands well on the page, and 
the lower silhouettes, first used by the 




iQT THE DCmroN'* 

A ETHEIj 

" CLAYTON 

"magpie 



RARPAR 



Witt dta Etetto 5 Toll^ Itelall 



II sitRii II) lac 

SHADOW BGT ENDS 
INTHEIICBT 




CHARLIE 
CHAPLIN 

'ddlGHTaTTHESHCW' 




A Two Sixteens and a Triple Fourteen 
from the Dayton, Which Drops 
the Excess of Hand Lettering. 

special division to emphasize the subject 
and has much greater weight than had 
the argument been made a part of the 
regular display. It is in such little points 
that Mr. Gates ■wins over the average 
advertiser. He knows the niceties be- 
cause he has studied them. 

Roosevelt De Luxe. 
The De Luxe, of Hutchinson, Kansas, has 
been using half pages lately to get at- 
tractions over. And they are good half 
pages, too. Here, for instance, is one 



DeLaxeTheatrePresenls 

"THE FIGHTING 
ROOSEVELTS" 

A Personally .'Vuthonitd Mo-ijon Figure Version of 
the Life ^nd Works rA 

THEODORE ROOSEVELT 

11»9 Stronscai Fictioo ^» Truth." 




Four DiTi Onh. CiaBieaQng KodiT. FcimrT IW - J^Sj? 



A Half Page Display for the Roosevelt 
Film. 

for the Roosevelt picture with a poor 
half tone, but a good layout. The strips 
top and bottom carry vignettes -which 
may be battle scenes or most anything. 
They are by no means distinct, but they 
look interesting, and that is all that was 
intended. A set of three finely executed 
sketches would have detracted from the 
main advertisement. As it is, you look 
at them and they seem to be all right, 
though you do not know what the deuce 
they are. so you go read the advertising 
display instead, and that is what it was 
intended you should do. We like the tone 
of the announcement. It does not promise 
too much, and it will not disappoint. 

Here is another display from the De 
Luxe Theatre, Hutchinson, Kansas. It is 
only a two sixes, apparently a publicity 




Tightffig Roosevelts| 

HUMOR, PATHOS, IIFE AT ITS FULLEST 
"The Strongest Ficthn is Truth" ^ 

KBBE IS A FI1.M ALL AMEIRICANS SHOULD SEB 
■.IT- WILL iLUCE THBM BETTER AMERICAXS 

DELUXE TriEATRE' 

Today, TomoiTQW. Wednesday 5 Thursday— 4 Days 



The biggest and best pic- 
ture ever presented in Hutch- 
inson. The first city la Kan- 
sas to play- it. 

Adm f salon— CHiidren 10ct 
Adults, 25c. Plus War Tafx. 






A Two Sixes from Hutchinson, Kans. 

First National for "My Pour Years in 
Germany," show nicely, much better than 
the reverse stuff at the top. Reverse cuts 
seem to be the besetting sin of the First 
National, in spite of the fact that they 
seldom show up well in newspaper work. 
RuflE Staff. 
Here is the way Ralph Ruffner put 
over "Virtuous Wives." It is a classy 
half page, and now that Ruff knows all 
about New^ York from oysters to the 
shimmy dance, he can talk passionately 
about the evils of the big town. He could 




A Ruffner Half Page. 

tell a lot more than he does in this dis- 
play, but probably he is afraid of getting 
in bad with Mrs. Ruff, who did not ac- 
company him on the trip and who has 
been trying ever since to find out just 
what he did. This is not like the average 
Ruffner advertisement, but it is a good 
one, though only the size saves the let- 
tering of the star and title in the frame. 
It may be artistic, but smaller than a 
half page it would be poor work. 
Language. 
Nixon's Victoria, Baltimore, sings a Te- 
Deum over "Hoop-la," starting off with 
"In blessed relief from Battle, Murder and 
Sudden Death, Hoop-la." Then a little 
lower down in a single fifteen: 

In blessed relief, we repeat, from 
the battle, murder and sudden death 
with which film patrons for a year 
or more have been lugubriously, 
morbidity, sadly, sobbingly enter- 
tained — Shades of Webster's Una- 
bridged, Roget's Thesaurius and 
Trench on Words, "entertained!" — 
Nixon's Victoria presents this week, 
(or the first time in Baltimore, a 
jovial, joyous, rollicking romance of 
the sawdust ring, with its ever-young 



682 



THE MOVING PICTURE WORLD 



May 3, 1919 



charm of the clowns, the piebald 
horse, tissue hoops, the flying trapeze, 
the spangled vaulters, the tulleskirted 
riding-lady — so like an animated 
feather-duster — the gorgeous ring 
master, the Rajah's favorite odalisque 
in the elephant's howdah, the tang of 
tan-bark, peanuts, pink lemonade — 

"HOOP-LA!" 
And then some soul-relieving and 
heart-uplifting "Yips" for 

MISS BIIJ:^IE RHODES 
who appears in "Hoop-la" not as 
Vampire-Lady (sine qua non of the 
battle, murder and sudden death stuff), 
nor as Deceived-Lady, nor Woman- 
with-a-Past-Lady, but only as that 
most entrancing bit of feminine — a 
circus girl! For the man who never 
lost his boyhood heart to one of them 
has missed half the joy of living. 

PERSONAL, NOTE — The Manager of 
the Victoria oifers "Hoop-La" not only 
as a relief to the public, but also as 
a relief to himself. He believes that 
the public, no less than the film-the- 
atre, has had a surfeit of horrors and 
atrocities, as ^vell as of baivdy sensu- 
ality and salacity. Or, if not a sur- 
feit, at least as much as is good for 
them. In the case of the former, the 
French Tiger Clemenceau may be 
trusted to settle iTith the svrinish 
Huns nho perpetrnted them, even 
if some squashy, mushy or opportunis- 
tic element at the Peace Conference 
(ails In their obligation to humanity. 
As for the pestiferous crews from 
the slums of the theatrical world who 
smut the screen with loudly-exploited 
rabelaiseries, the natural, wholsome 
reaction of the public taste will deal 
with them in due season. And the 
reaction will be hastened by just such 
honest, amiable jollities as 

"HOOP-LA!" 
The "personal note" is set in bold face 
to get a little color into the deep drop, 
but most of it is eight point Roman. It's 
a lot of language, but it will appeal to 
many who are tired of war dramas, and 
if the house does not have to follow too 
closely with the stuff it complains of, it 
is a good advertisement, but it is a bit 
dangerous to put into words the thoughts 
of a majority of the patrons until the 
makers of film get through unloading 
their war stuff. There is not enough real 
drama in the market to give one house 
a triple change a week, every week, and 
some of the tour stuff must be run. This 
jubilation will clean up for the circus 
story, but it will possibly react with the 
next war play. But we hope that some 
of the powers that be read this advertise- 
ment. It tells how a lot of people feel 
about certain types of stories they are 
forced to use. 

Keep Fresh. 

Don't let your "novelties" grow stale. 
Paste a poster in the bottom of a barrel 
and everyone will see it. Not one tn 
ten will look a second time, so get some- 
thing else for a repeat. Keep changing 
and you'll keep the crowd with you. 

Hook-ups. 

Don't use a hook-up 5n!.v when the 
press book tells you to. Be on the look- 
out for opportunities to work in with 
others. If you hear that the First Baptist 
Church wants a new organ, or that the 
Presbyterian Ladies Aid Society is out 
for funds, let them sell tickets on per- 
centage for you, even if they sell tickets 
to the people who would come anyway. 
The fact that you are working in with 
those institutions will make you more 
solid with your regular patrons and at 
the same time you are bound to make 
some new friends. If you can horn in 
on some trade display, work for it. If, 
for example, a certain well known borax 
company is working your town on an 
advertising stunt, book In a desert West- 
ern and get the stills into the windows 
along with the borax as being taken 



"where the borax comes from." Then get 
them to advertise your picture or at least 
to distribute your literature along with 
their own. Work every opening. Don't 
wait until something is suggested to you. 
McCormlck's. 
S. Barret McCormick had all the chances 
irl the world with Nazimova, and he 
cleaned up with the striking pictures sup- 
plied. Perhaps the best of his colored 
advertisement is seen in a three nine- 
teens. He took a three fulls, but used 
the bottom space for a white display for 
a musical attraction. The half tone does 
not, of course, give any suggestion of 
the beauty of this display. The colors 




A Colored Three Eighteens Used by Mr. 

McCormick in His Sunday 

Advertising. 

used were green, purple and orange. The 
dominant color is purple and the window 
panes are orange, shading into green save 
where the shadow of the dancer falls. 
A wash of color covers the lettering shown 
in the text below the cut, and the 
light thrown through the window. The 
walls are purple witli a caravan of camels 
in the arch above the window done in 



Picture 
Theatre 
Advertising 

By EPES WINTHROP SARGENT 

Conductor of Advertising for Exhiblton In the 
Moving Picture World 



g 



TEXT BOOK AND A HAND BOOK, a 
compendium and a guide. It tells all 
about advertising, about type and type- 
setting, printing and paper, how to run 
a house program, how to frame your 
newspaper advertisements, how to 
write form letters, posters or throw- 
nways, how to make your house an 
advertisement, how to get matinee 
business, special schemes for hot 
weather and rainy days. All practical 
because it has helped others. It wlU 
help you. By mail, postpaid, $2.00. 
Order from nearest ofTice. 



MOVING PICTURE WORLD 

516 Fifth Ave., New York 
Schiller Baildinf, Chiearo, III. 



purple against an orange background. 
The bust wrap is green tint with all 
three colors blending in the loin cloth. 
Evidently Mr. McCormick shares Mr. 
Rowland's belief that Nazimova is the 
star worth while, for he has taken extra 
space and extra care. The second cut 
shows a three fifteens and a three thir- 
teens. Here the reverse cut serves to 
throw the figure into display. For this 




A Three Thirteens and Three Fifteens. 

display Mr. McCormick seems to have 
written two sets of copy, but he makes 
his chief appeal with the "Which?" shown 
in better detail in the third illustration, 
a three sevens. This is the vital moment 




A Three Sevens Used Later in the Run. 

or the play and reads the best for ad- 
vertising purposes. The campaign was 
unusually well handled, and the best use 
was made of the good cut material. But 
Mr. McCormick uses the cuts merely as 
attractors. He lets them convey their 
suggestion and then builds up with plenty 
of talk about the play in general and the 
liroblem it presents. 

Watch Your Show. 

We heard a manager brag the other 
day that he did not see one show in ten 
that he ran on his screen. "I'm out get- 
ting schemes for new campaigns," he an- 
nounced. "I have no time for the show." 
And yet if he knew his show, he would 
find it easier to sell tickets. He is out 
of touch with his house and with his 
patrons. He must know what he is show- 
ing and how it is accepted by the audi- 
ences. See your bill through at least 
once. 



May 3, 1919 



THE MOVING PICTURE WORLD 



683 



iaSfrHat«.r^ ~ ^ 



Projection Department 



Conducted by F. H. RICHARDSON 




Important Notice. 

OWII^jG to the mass of matter awaiting 
publication, it is impossible to reply 
through the department in less than 
two to three weelcs. In order to give 
prompt service, those sending four cents, 
stamps (less than actual cost), will re- 
ceive carbon copy of the department reply, 
by mail, without delay. Special replies 
by mail on matters which cannot be 
replied to in the department, one dollar. 
Both the first and second sets of ques- 
tions are now ready and printed in neat 
booklet form, the second half being 
seventy-six in number. Either booklet 
may be had by remitting 25 cents, money 
or stamps, to the editor, or both for 40 
cents. Cannot use Canadian stamps. Every 
live, progressive projectionist should get 
a copy of these questions. You may be 
surprised at the number you cannot 
answer without a lot of study. 



take notice, whether you want to or not. 
Forgive us this little crow. We have suf- 
fered much from the unbelievers and feel 
justified in rubbing it in mildly. 

For years we have been preaching to 
you the divergence of the light ray be- 
yond the aperture of the motion picture 



yond aperture beam was 40x50 millimeters 
and tlie foot candles 38.5 in center and 
22.4 at edge. At 5 ins. the ray measured 
65x57 mms., wiith 21.7 c. p. in center and 
12 at outer edge. So we dunno after all. 
But anyhow we are not dealing with the 
Mazda in this article. 

As to the arc lamp, our argument is 
based on accepted practice in practical 



The Diverging- Light Kay. 

Well, gentleme' , here we are at last, 
with the goods. For years some of you 
have openly sneered at "Richardson's di- 
vergent light ray, ' others have been just 
plainly skeptical, still others too indiffer- 
ent to bother with it at all, and it has 
been only the loyal, progressive few who 
have had faith sufficient to actually fol- 
low our lead in the matter. This depart- 
ment has for several years been telling, 
mostly to deaf ears, of the huge impor- 
tance of the matter. It has almost begged 
unbelievers to give the matter attention. 
It has failed even to interest the machine 
manufacturers, who should have been at 
least enterprising enough to investigate. 
And now we are here with proof positive, 
which is going to make you sit up and 




Figure 



projector, where the arc light is used as 
a light source. As to Mazda lamp light 
source we do not as yet care to make 
any positive statement. We are inclined 
to believe that this divergence does not 
occur with that light source, although 
the Westinghouse folks set a prismatic 
condenser 6.5 ins. from the aperture and 
got the following results: At 3 ins. be- 




oPTicifL^^^rcMf; 



r -'^/g/f? 



TO fiPEffnffcw 



^ 



1 



X. 



5" 



7" 




"g"5 f/? /fS 



7VRP£RTUR£ It' 



3, 




Figure A. 



projection, which places the point of 
greatest concentration of the condenser 
beam a bit on the condenser side of th© 
film. It is not our purpose to argue this 
phase of the matter at this time, except 
to say that the chief reasons for locating 
the aperture at this point are found in 
the resultant loss of light and ghosts on 
the screen if the point of greatest concen- 
tration be advanced appreciably beyond 
the aperture. Beyond making this state- 
ment we will let this phase of the mat- 
ter rest, in so far as concerns this article, 
because, regardless of whys and where- 
fores every projectionist knows that it is 
true. 

And now let us get down to business. 
The light measurements we shall here- 
with present were made at the request of 
this department by both the National 
Lamp Works laboratories, Cleveland, Ohio, 
and by the Westinghouse Lamp Works 
laboratories, Bloomfield, New Jersey. The 
results were, to all intents and purposes, 
identical, which serves to prove that no 
error has been made. We are using the 
National data because it was the more 
complete in the matter of fine subdivis- 
ions of measurements; also the National 
measurements were very carefully an- 
alyzed for us by R. P. Burrows, of the 
National Lamp Works Engineering De- 
partment. My request was for measure- 
ments a,cross the light beam on the pro- 
jection lens side cf the aperture, at 3, 5 
and 7 inches, respectively from the aper- 
ture, with the condenser at 10 and 18 
inches from the aperture. 

It would manifestly be impractical to 
use an arc crater as a source of light, be- 
cause of the impossibility of maintaining 
uniform brilliancy for a considerable 
space of time. The light source decided 
upon was; an opal glass illuminated by a 
Mazda projection lamp. Over this glass 
was placed a metal plate in which waa 
an opening .5 of an inch in diameter. 
This formed a light source which, for the 
purpose, perfectly simulated the electric 



684 



THE MOVING PICTURE WORLD 



Mav 3, 1919 



I 



arc crater. The tsnly difference was that 
the lieht was vcrv much weaker. Its 




.one 



Areasti>A^<^P.C 



oon 



ii>^ 



dll. 



diL 



yei^ai nir^9 ze^ >ey 



JPlL 



Wl 



Jl± 



AJz. 



ToXal 



Lutnetti 



■3A. 



/•gr 



zj!L 



lAo 



jr. ^3 



ZTota/ 



X8 



33 6 



3^ fe 



JL.^ 



mjxki 



with submitted. You can thus see how 
thoroughly the job was done. 

In considering the charts it must be re- 
membered that ths total lumens would be 



Figure No. 1. 

Exact Dimension and Shape of Light 

Ray Three Inches from Aperture, 

on Projection Lens Side, When 

Condenser is 10 Inches from 

the Aperture. 

action was, however, precisely the same, 
Insofar as has to do with the lens system 
of a projector, as 
the action of an 
electric arc era- 
ter. This light [ 
source was placed 
in the same posi- 
tion with relation 
to the condenser 
that the crater 
would normally 
occupy. The 
whole lineup is 
shown in Fig- 
ure A. 

In Figure B we 
see the other side 
of the screen, with 

the photometer in place. The radial holes 
in the screen are the holes through which 
measurements were taken. They corre- 
spond to the divisions in the charts here- 



many times greater 
light source, though 
the percentages 
would not be in the 
slightest degree al- 
tered. In other words 
the difference in rela- 
tive strength of il- 
lumination as be- 
tween the different 
zones would be ex- 
actly the same. If in 
a given instance the 
light flux in Zone 1 
(center zone) were 
ten times stronger, 
the flux in all other 



with 



membered that they are actual, full size, 
just exactly as they were made. For in- 
stance, in figure 3 the ray is the shape of 
the aperture opening and is 4% ins. wide 
by 4 1/16 ins. high. Well, that was pre- 
cisely the size of the ray at a point seven 
inches from the aperture, on the projection 
lens side, with the condenser 10 ins. from 
the aperture, when the measurements 
were taken. Do you get the idea? All 
right, then, we will proceed to consider 
Figure 1. Tou will observe that the ray 
s, under this condition, 2 9/16 ins. wide 
by 2% ins. high. Note well the con- 
dition- — condenser 10 inches from aper- 
ture, measurements taken 3 ins. from 
aperture, on projection lens side. In the 
center you will see a circle just % of an 
inch in diameter. This is "Zone No. 1." 



' Zone, 


Areoj 


AYe/^c 


Lum^f^ 


%7otcJ 


\ f 


<J077 


aco 


'loo 


3.^ 


Ji 


oQi. 


^.o 


l.^o 


J^.rf 


3 


IXI 


M-^- 


in 


30' 


^ 


J83 


6'8S 


l.xs 


XI- 5^ 


\Re0)/tin 


ina zofjg 


c 


/.9.6 


X) 




7 *^ 


Totcl 


^91 




1 












zones would also be 
ten times stronger. 
In considering the 
charts, it must be re- 




Figure No. 2 
Exact Shape and Size of Ray Five Inches from Aperture, on 
Projection Lens Side, with Condenser 10 Inches from 
Aperture. 

Then comes another circle % of an inch 
across, which is Zone No. 2, and then a 
third circle % of an inch across. Zone No. 
3, and so on up to seven zones in figure 
3. All zones in all charts are of equal 
width — % of an inch. Outside Zone No. 
3, all charts, you will observe a solid 
circle. This circle represents approxi- 
mately that part of tlie various charts a 
projection lens 2 ins. in diameter would 
cover. You will observe that such a lens 
would cover the first three zones, and 
NO MORE. Keep that fact firmly fixed 
in your minds. It is of huge importance. 

Beside each chart you will observe a 
tabulation of results. Study them. They 
are very enlightening. Examine Figure 1. 
You will see that the light flux in Zone 



Zon« 


Area 


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Lumns 


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Figure No. 3. 
Exact Shape and Size of Ray Seven Inches from Aperture 
denser 10 Inches from Aperture. 



with Con- 



1 is 43.7 foot candles, and in Zone 2 it 
averages 31.4 You will also observe that 
In Zone 4 (outside the field of a 2 inch 
diameter lens), it only averages 6.2 foot 
candles. "Huh," we think we hear some 
of you say, "we can afford to lose that. 
The" light is all In the center!" Not so! 
Stop a moment and cast your gaze on the 
percentages of total illumination In the 
various zones. First zone, for all Ita 



May 3, 1919 



THE MOVING PICTURE WORLD 



685 



high c. p., has only .34 of a lumen, or 
5.8% of the total light in the four zones. 
Zone 2 has 1.95 lumens, or 33.6% of the 




2one 


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Lvmens 


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_ light flux in Zone 1 is three times as 
^./H strong as in Zone 5. the AREA of Zone 
5 is .245 of a square foot, whereas that 
of Zone 1 is only .0077 of a square foot, 
so that there is many times more light In 
Zone 5 than there is in Zone 1. The prob- 
lem then is, how to pick up the light in 
Zones 4 and 5. A 2.5-inch diameter lens 
would admit all the light in Zone 4, but 
none of that in Zone 5, and there are very 
serious objections to such large diameter 



essity for studying your lens system. The 
pnjectionist cannot, of course, entirely 
control light loss from the causes herein 
set forth. The condenser position (dis- 
tance from aperture) is fixed automat- 
ically by the amporage, hence all that can 
be done at present is to try to use a lens 



x.g/>e 



Figure No. 4. 

Exact Size and Shape of Ray Three 
Inches from Aperture When Con- 
denser Is 18 Inches from Aperture. 

total. Zone 3 has 2.14 lumens, or 36% of 
the total and ZONE 4 HAS 1.40 LUMENS, 
OR 24% OF THE TOTAL LIGHT CON- 
TAINED IN ALL FOUR ZONES. 

Beginning to wake up now, aren't you? 
Twenty-four per cent, of your light gone 
to waste (24 7c of your input wattage, in 
other words) if a 2 inch diameter lens be 
used under this condition. Begins to look 
as though there was something in Rich- 
ardson's diverging light ray dope, after 
all, doesn't it? Well, let's hold hands and 
wander on a bit further. Skipping Figure 
2 we will examine Figure 3. Examining 
its tabulated results we discover the fact 
that with a two-inch-diameter projection 
lens we would gather 41.4% of the total 
light, and LOSE 58.6%. Of course the 
condition shown in figure 3 is abnormal, 
In that a condenser is never actually 
brought quite so close to the aperture, 
but in many instances you chaps who 
have persistently refused to bother your 
heads over such "bunk," are actually 
ivastlng mighty nearly 50% of your 
(rattage in the way here shon-n, and by, 
in addition, refusal to use the lens charts 
ire actually WASTING MORE THAN 
SALE TOUR LIGHT, OR HALF YOUR 
WATTAGE. 

In the various charts you will note an- 
>ther thing. Take Figure 3 for instance, 
he total light flux is the same for all the 
;harts where the condenser distance is ten 
nches, viz.: 5.83, but you will notice that 
ivhereas in Figure 1 this flux In Zone 1 Is 
\Z.l foot candles, in Figure 3 it is only 
7.2. proving that as the ray spreads the 
ight flux spreads also, and in all por- 
ions of the ray. And so we could go on 
[rawing interesting deductions for pages, 
)ut inasmuch as we are going into the 
natter in much detail in a paper to be 
•ead before the Society of Motion Picture 
engineers, which paper will later be pub- 
ished in this department and In their pub- 
ished pi^oceedings, we will not go fur- 
her. except to present Figures 4, 5 and 6 
iriefly. 

You will observe that the pulling back 
if the condenser a distance of eight inches 
las operated to reduce the ray from 2 9/16 
: 2 3/16 inches to a trifle less than 1% x 

7/16, so that a 2-inch-diameter projec- 
ion lens now all but entirely covers the 
ay. The light flux now is as follows: 
lone 1 has 10.8%, Zone 2 has 49.2%, and 
;one 3 has 40%. But one thing puzzles 
IS, viz., the total lumens of light have 
Topped to 1.75. Thi3 must, we think, 
ave been due to failure to adjust the 
ight source with relation to the lens for 
he new condition. It would not effect 
he percentages of light in the various 
ones, or in anj' manner alter the in- 
egrity of the results arrived at, but it 
oes raise a question as to just what the 
ause was. 

And thus our case is absolutely proven, 
nd you have again been shown the nec- 




Projection Experience 

MOTION PICTURE 

HANDBOOK 

For Muagen uii Operator* 
By F. H. RICHABDBON 

Tbe recognized (tandArd book oa the woilc of pro- 
lection. Complete deecrlptloiu and InitmeUoni on 
all leading mAChlnee uid projection eQUlpment. 

There Isn't % proleotlaD room In the nnlvvne in 
wtdch thlj cuefnU; compiled tocdi will not ure Iti 
purctian prloe each month 



Buy It Tcday 



$4 til* Copy, pottvald 



MOVING PICTURE WORLD 

5(6 Fifth AveuM. New York City 
Sohlliar Bnlldlni, CMoaao, III. 

Wrioht & Caltender Bldg., Loe Angelw. Ctl. 
To lave time, order from neareft office. 



Ye ma, 



Ayea 



.0077 



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lenses when using a very brilliant light 
source. 

By studying the various charts pre- 
sented the whole thing will be clear to 



Figure No. 5. 

which will cover the ray. This is, how- 
ever, a makeshift. The real solution Is 
to be found in re-designing of projection 
lenses so that lenses of all focal lengths 
(E. F.) will have a fixed back focus, 
which same must not exceed two or two 
and a half Inches. There is nothing im- 
possible in this. It has already been 
done by Mr. Sabo. It can be done by all 
lens manufacturers if they want to do it. 
If they don't want to do it, then they 
should be made to do It, because the In- 
dustry has something to say about a 
matter of so serious moment. 

The whole secret of this seemingly 
puzzling matter is found in the areas. 
Take Figure 3 for example. While the 




Zon& 


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/^v^F.^. 


lomeni 


%roM 


1 


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Figure No. 6. 
Seven Inches from Aperture, with Con- 
denser 18 Inches from Aperture. 

you. If not, why one of the purposes of 
this department is to answer questions. 



Boylan Reel to Have Tryout. 

In response to an inquiry as to what had 
become of the Boylan Even Tension Reel, 
which this department examined quite 
some time ago and thought well of, but 
which later dropped out of sight, we wrote 
George R. Collins at his last known ad- 
dress. He is now in Washington, and 
says he is having a few hundred of the 
reels made up. We shall be glad to see 
this reel have a real tryout. It is one of 
those things which look almost foolishly 
simple, but which really seems to work. 
Its vital parts consist of a wooden hub 
with a round hole about, as nearly as I 
can remember, two Inches in diameter. In 
this hole is another wooden hub which 
attaches to the takeup spindle in the 
usual way. The outer hub, to which is 
attached the reel sides and which carries 
the film roll, rides on the inner hub. That 
is all there is to it. The friction between 
the two hubs provides the takeup pull, 
which becomes, of course, slightly heavier 
as the weight of the film winding on the 
reel increases. We shall have this reel 
thoroughly tested out as soon as possible. 
We already have some evidence that It 
really works, and works perfectly. If 
final tests bear this out then this reel; 
which should cost but little more than or- 
dinary reels, will give a mild, steady take- 
up pull without any possibility of damage 
to film; also it will cheapen the projector 
by making the present takeup tension al- 
together unnecessary. 



686 



THE MOVING PICTURE WORLD 



May 3, 1919 



MUSIC CUE SHEETS FOR FILMS OF CURRENT RELEASE 



Theme 
1— At 
2— T. 
3— T. 
4— D. 
5— T. 
6 — T. 
7— T. 

8— D. 

9— T. 
10— D. 
11— D. 
12— T. 
13— T. 

14— T. 
1.-)— D. 
16— D. 
17— D. 
18— D. 
19— D. 
20— D. 
21— D. 

22— T. 

23— T. 
24— D- 

25— D. 

26— D. 

27— T. 

28— D. 
29— D. 
30— T. 
31— T. 

\ 32— T. 

\ 33— T. 

\ 34— T. 

35— T. 



"What Am I Bid?" 

Released by Universal Film Manufacturing Company. 
Prepared by James C. Bradford. 

— Underneath the Stars (Moderato). Vanderpool. 
Screening. 1:30. Mignonette (Allegretto), Friml. 
Big Bill. 1:15. Rockin' the Boat (Moderato — Fox Trot), Frey. 
The Brat. 3:30. Al Fresco (Allegro), Herbert. 
Auction Block. 2:00. Frivolous Patrol (Marcia), Albi. 
No one. 1:15. The Brook (Allegro), Grieg. 

Some of natives. 1:15. Tete a Tete (Allegro Commodo), DeKoven. 
And so it came to pass. 2:00. Capricious Annette (Allegretto 

Gracioso), Borch. 
Father has fake fit. 1 :30. 
The town's one fault. 2 :00. 
Brat appears on the run. 1 
Stranger pays for whiskey. 
She knows what's in it. 1 :00. 
As the weeks went by. 1 :30. 

Dumm. 
Back in the hills. 1 :3a 
Brat and lamb. 1 :]."). 
Big Bill at bar. 2:30. 



Rondo Capricioso, Mendelssohn. 
Bob (Allegro — One Step), Kaplan. 
15. Rondo Capricioso, Mendelssohn. 
2 :30. Theme. 

Intermezzo (Allegro), Arensky. 
Springtime (Valse Intermezzo), 



Mysterioso, Langey. 
iCf.pricious Annette, Borch. 
Chianti (Moderato — Fox Trot), Friml. 
Stranger and brat in woods. 3 :30. Theme. . 
Big Bill and Yranell at cabin. 2 :00. Hurry No. 26, Minot. 
Close-up of Big Bill. 2 :45. Dramatic Tension, Borch. 
Stranger at door. 1:30. Purloso No. 1 (Allegro), Langey. 
Big Bill takes paper from coat. 1 :15. Song Without Words 

(Andantino) (pp), Rebikow. 
The father of the stranger. 1 :30. Fantastique (Tempo di 

Valse), Ville. 
Day and night. 2:00. Theme. 
-Brat leaves cabin to kill lamb. 1:30. Funeral March (burlesque), 

Lanciani. 
Big Bill and confederates. Mysterioso No. 1 (Andante Mis- 

terioso), Langey. 
Lucy and lamb were not sacrificed. 2 :00. Capricious Annette 

(Allegretto Grazioso), Borch. 
When the next boat came in. 2:15. Intermezzo (Allegro), 

Onivas. 
Father opens door. 1:30. Canzonetta (Allegretto), Hollander. 
Brat opens door. 2 :00. Capricious Annette, Borch. 
So kind of you. 1 :15. Theme. 
Why didn't you tell me. 1:30. Chanson Triste (Andante) (pp), 

Tschaikowski. 
He no dead. 2 :30. Hurry No. 2, Langey. 
What am I bid. 2:00. Prelude (Andante), Damrosch. 
What's the idea. 1 :30. Agitato No. 2, Langey. 
What about the girl. 1 :45. Theme. 



"Whitewashed Walls." 

Released by Exhibitors Mutual. 
Prepared by Joseph O'Sullivan. 
Theme — La Paloma (Spanish Serenade), 'Vradier. 
1 — At Screening. 2:15. Jovitta (Allegretto), Armand. 
2 — T. His Excellency Governor Ramon. 2 :30. Toreador Song, "Carmen" 

(Allegro Mod. Tempo di Marcia), Bizet. 
3 — T. Justice in Altamura. 1:15. Prelude, "Carmen" (1st Suite) 

(Dramatic Andante-Agitato), Bizet. 
4- — T. Senorita Rosa, a Lucretia Borgia. 1 :00. Recuerdo de Alzaga 

(Habanera- — Tango), Bachmann-Arnel. 
5 — T. Sunrise at the Whitewashed Walls. :45. Dead March from 

"Saul," Handel. 
6 — T. While unconscious on the unseen. 2 :15. Theme. 
7 — T. An awful oversight. 1 :15. Yankee Doodle (start pp cresc. and 

accel. to ff). 
§ — T. The celebration making up for. 1 :15. Hail ! Hail ! The Gang's 

AH Here. 
9 — T. Here's to Uncle Sam. :30. Red, White and Blue (March). 
10— T. What! Work on the Fourth of July! 1:30. Over There (f). 
11 — T. Dog of a Gringo! I'll — 3:45. Robespierre (Andante Agitato — 

Allegro con Fuoco), Litolff. 
12 — D. Mendez carried into room. 1 :15. Dramatic Andante No. 39, 

Berge. 
13 — D. Rosa dashes water on Mendez. 1 :15. Recuerdo de Alzaga 

(Habanera — Tango), Bachmann-Arnel. 
14— T. The cold, gray dawn of. 1 :45. Dead March from "Saul" 

(starts with traps pp), Handel. 
15— T. Hurry up and shoot. :30. Tacet. 

1(3 — T. The Gringocs have escaped ! :15. (Tympany rolls). 
17 — T. Just a moment, please. 3:00. Dramatic Tension No. 9, Andino. 
18 — T. Between the devil and the deep. 1:15. Humoreske (accel. and 

retard to action), Dvorak. 
19 — T. While the wicked "vampire." 2 :30. Recuerdo de Alzaga 

(Habanera — Tango), Bachmann-Arnel. 
20 — D. Larry Working on scaffold. 1 :30. Theme. 
21 — D. Funeral procession. :30. Funeral March, Chopin. 
22— T. She wasn't bellering like that. 1:00. Theme. 
23 — T. With all the comforts of home. 2:00. Humoreske (Allegretto 

Scherzo), Tschaikowski. 
24 — T. Both Senor Dinero and Senor Carcaro. 2 :00. Intermezzo, 

"Carmen" (Andante quasi Allegretto), Bizet-Roberts. 
25^Romero riding through village. :45. Toreador Song, Carmen" 

(Tempo dl Marda). 
26— T. In a week's time you have done. 1:45. Pulcinello (Humoristic 
Intermezzo), Aletter. 



27— T. 
28— D. 
29— D. 

30— T. 

31— T. 

32— T. 

33— T. 

34— T. 
35— T. 

36— T. 

37— T. 



Making hay while the sun shines. :45. Theme. 

Romero beating guard. :45. Hurry No. 1, Langey. 

Close-up of Romero, Larry and Concha. 1 :30. Al Fresco (Inter- 

mezzo-Rubato), Etienne. 
Watchful waiting rewarded at last. 3 :30. Serenade Espagnole 

(Allegretto), Bizet. 
But the best laid plans. 1 :30. 

sionato), Massenet. 
Better send this Gringo. 

Agitato), Binding. 
It is the sentence of this 

Agitato), Bizet. 
The darkest hour. 1 :15. 



Aragonaise, "Le Cid" (Appas- 
2:00. Rustle of Spring (Dramatic 
1:00. Prelude, "Carmen" (Andante 



Misterioso No. 2 (Moderato), Minot. 



Golden Youth (Valse Lento), 
Misterioso Dramatico, No. 22, 
Hurry No. 26, Minot. 



Theme. 

Moon Glow (Moderato Inter- 

2:00. (Door-bell)- Capricious 



3:30. (Telephone bell)— Birds 



The Whitewashed Wall again. 1 :30. Traps only — Agitato No. 
6, Kiefert. 
I've brought ye what's left. 2 :30. Dramatic Tension No. 44 

(Moderato Agitato), Borch. 
If you will consent. 1:15. Theme (to end). 

"A Yankee Princess." 

Released by Vitagraph. « 

Prepared by S. M. Berg, 
for Patsy O'Reilly — Kathleen (Valse Lento), Berg. 
At screening. 1 :45. Theme. 
In them days in Ireland. 6:30. The Emerald Isle (Selection of 

Irish Airs), Langey. 
Shamrock. 4:00. Danse Fantastique (Allegretto), Reynard. 
Why, bow-de-do, Lord. 3 :15. Comedy Allegro, Berg. 
Sure now, McCarty. 1 :30. Theme. 
So in due time Patsy. 2:45. Canterbury Bells (from Boutonniere 

Suite) (Capricious Allegro), Tonning. 
Princess, then where's? 3:15. 

Rosey. 
The sacred secret session. :45. 

Borch. 
I have come to join your. 1 :15. 

Did I hurt you? 3:00. Gavotte Piquante, Pierson. 
The O'Reillys learn of. 2 :30. Scherzetto (from Symphonette 

Suite), Berg. 
At the Allied Bazaar in. 2:30. A La Mode (Popular One-Step), 

Rosey. 
When vacation time at last arrives. 3:30. (Goose quacking.) 

Romance D'Amour (Andante), Schonfield. 
Let the Lord wait. 1:45. Mysterious Nights (Valse), Berg. 
In the new ancestral halls. 2:45. Sparklets (Allegro Moderato), 

Miles. 
Lord Percy feels strangely. 2 :15. 
The Windbourne heirlooms. 3 ;00. 

mezzo), Barth. 
What size taste will you have? 

Annette, Borch. 
Mr. Larry Burke. 2 :10. Theme. 
Are you the Lord Windbourne. 

and Butterflies), Vely. 
Every afternoon now. 3 :15. Theme. 
When auto approaches. 3:30. (Auto effects) — Camelia (from 

Boutonniere Suite) (Allegro Cantabile), Tonning. 
Some days we just can't. 1 :30. Theme. 
It you break your engagement. 3 :30. Dramatic Suspense, 

Kinkier. 
When Lady Windbourne leaves. Theme (to end). 

"The Island of Intrigue.',' 

Released by Metro Pictures Corporation. 
Prepared by S. M. Berg." 

Theme for .MaidM — ("ajiricious Annette (Moderato Caprice), Borch. 
1 — At screening. 3 :15. Theme. 

2 — T. So on Friday (auto effects). 2:45. Scherzetto (From Sym- 
phonette Suite), Berge. 

.3 — T. Pier No. 9. 1:15. Vivo Finale (From Symphonette Suite), Berge. 

4— T. This is my son, Alaric. 2 :(X). Theme. 

5 — T. When the real Mrs. Julia Smith (telephone bell). 3:30. Hurry 
No. 26, Minot 

— T. By noon the following day (water effects). 3:15. Butterflies 
(Characteristic Caprice), Johnson. 

7 — T. Do you wish anything else. 3:00. Summer Showers (Inter- 
mezzo Moderato), Logan. 

8 — T. He's right, we can't let. 2:15. Starlight (Melodious Serenade), 
Johnson. 

9— D. When Maida smells cooking. 3:30. Theme. 
10 — D. When Maida loaves Gilbert. :15. Babillage (Intermezzo Alle- 
gretto), Castillo. 

11 — D. Clock face, 11:28. :45. Heavy Foreboding Mysterioso (No. 

16, A. B. C. Dramatic Series). 
12— D. When sailor enters (shot). 1 :30. Light Allegro Agitato (No. 

16, A. B. C. Dramatic Series). 
13 — T. I told you not to fool. 2:45. Pathetic Romance (No. 16, A. B. 

C. Dramatic Series). 

14 — T. The succeeding days were filled. 4 :45. Theme. 

15 — T. Friday, I have a strong. 4:15. Dramatic Tension No. 36, 

Andino. 
16 — T. So now dearie write your. 2 :15. Agitato No. 49, Shepherd. 
17 — T. I'm going to frighten Waring (wireless effects). 2:45. Light 

Dramatic Agitato (No. 14, Photo-Play edition). 



Theme 
1— 
2— T. 

3— T. 
4— T. 
5— T. 
6— T 

7— T. 

8— T. 

9— T. 
10— T. 
11— T. 

12— T. 

13— T. 

14— T. 
15— T. 

16— T. 
17— T. 

18— T. 

19— T. 
20— T. 

21— T. 
22— D. 

23— T. 
2-1— T. 

25— D. 



May 3, 1919 



THE MOVING PICTURE WORLD 



687 



18 — T. In the stillness of the night. 2 :45. Misterloso Agitato No. 

66, Smith. 
19 — D. When dog joins Maida. 2:45. Rondo (Excerpts from Beethoven 

Sonata Pathetique), Berge. 
20 — D. When Maids and Gilbert reach boat (motor-boat effects). 4:00. 

Half-Reel Hurry, Levy. 
21 — D. When crooks are seized. 3:00. Theme (to end). 



"The Quickening Flame." 

Released by World Film Corporation. 
Prepared by S. M. Berg, 
for John Steele — Dramatic Reproach (Andantino Expressive), 

Berge. 
At screening. 2 :00. Theme. 
John Steele, an American. 2:15. Canterbury Bells (from 

Eoutenniere Suite) (Capricious Allegretto) Tonning. 
When Yoshida enters dressing room. :4o. Furioso No. 11. 

Kiefert. 
You boys take him. 3:00. Babillage (Intermezzo Allegretto), 

Castillo. 
A week later. 1 :30. Theme. 

I've hired him. 1 :45. Graciousness (Characteristic Inter- 
mezzo), Smith. 
In a London suburb. 1 :30. Heavy Descriptive Agitato (No. 4, 

Luz Photo-Play edition). 
I just heard the postman. 1 :15. Theme. 

The following night an unexpected. 1 :00. Hunkatin (Half- 
Tone One-Step) (piano only). Levy. 
When John enters. :45. Allegro Agitato No. 8, Andino. 
In the gray hours of the morning. 1 :45. Dramatic Tension, 

Levy. 
Six months later Steele (auto effects). 3:00. Bleeding Hearts 

Andante Expressivo), Levy. 
That night. 4 :00. Theme. 

Next morning. 1 :45. Andante Pathetique No. 23, Borch. 
Hester, do you know. :15. Theme. 

So they were married. 3 :00. Dramatic Theme, Pement. 
And so on a busy summer day (auto effects). 3:45. Dramatic 

Tension No. 36. Andino. 
We prefer living off. Heavy Romantic or Pathetic Descriptive 

(No. 14, A. B. C. Dramatic Series). 
Next morning. 4:1.5. Pleading Romantic or Pathetic (No. 14, 

A. B. C. Dramatic Series). 
When John enters. 2 :15. Dramatic Tension No. 9, Andino. 
When Jap watches Harlon. 1 :30. Gruesome Misterioso No. 31, 

Borch. 
When scene fades to Hester. 1 :30. Andante Pathetique No. 10, 

Berge. 
Maizie torn between her. 3 :30. Theme. 

When Maizie returns home. 1:45. Grave-Allegro Molto (Ex- 
cerpts from Beethoven Sonata Pathetique), Berge. 
You will find him at Crowley. 2:00. Dramatic Agitato No. 38, 

Minot. 
When John answers phone. 3 :00. Dramatic Tension No. 67, 

Shepherd. 
Now, I'm going to bring that (door bell). 2:00. Agitato 

Hurry (No. 13, A. B. C. Dramatic Series). 
Listen, just a moment. 1:30. Plaintive (No. 13, A. B. C. 

Dramatic Series). 
He was always a crook (shot). 2:30. Agitato Allegro (No. 13 

A. B. C. Dramatic Series). 
When Harlon meets death. 1:30. Theme (to end). 



Theme 

1— 
2— T. 

3— D. 

4— T. 

5— T. 
6— T. 

7— T. 

8— T. 
9— T. 

10— D. 

11— T. 

12— T. 

13— T. 
14— T. 
15— T. 
16— T. 
17— T. 

18— T. 

19— T. 

20— D. 
21— D. 

22— D. 

23— T. 
24— D. 

25— T. 

26— D. 

27— T. 

28— T. 

29— T. 

30— D. 



Theme 

1— 

2— T. 

3— T. 

4— T. 
5— D. 
6— T. 

7— T. 

8— T. 

9— T. 
10— T. 

11— T. 

12— T. 
13— T. 
14— T. 
15— T. 

16— T. 
17— T. 



"Two Women." 

Released by Vitagraph. 
Prepared by S. M. Berg, 
for John Leighton and Enid Arden — Mountain Song (Andantino) 

Borch. 
At screening. 2 :00. Sunrise on the Mountain (from Mountain 

Music Suite), Borch. 
Enid Arden, child (dog barking). 1:30. Mountaineer's Dance 

(from Mountain Music Suite), Borch. 
Not time nor circumstance (telephone bell>. 3:00. Starlight 

(Melodious Serenade), Johnson. 
Kindred spirits, but where? :15 (flash only). Popular Fox Trot. 
As scene fades. 2 :00. Theme. 
Extra-Dry Willie, quickly (telephone bell). 4:00. Wild Roses 

(Valse Brilliante), Johnson. 
It is into another world. 2:30. Pastoral (Characteristic Idyl), 

Kiefert. 
To John Leighton in the presence. 2:30. Butterflies (Character- 
istic Caprice), Johnson. 
Oh, I guess you're the young. 3 :15. Theme. 
The reading hour on the following. 2:45. Pizzicato (Petite 

Ballet), Berg. 

But the young granite expert. 1:15. Summer Showers (Alle- 
gretto Moderate ), Logan. 

Joe Binnett is a man (shot). 2:00. Dramatic Narrative, Pement. 

So you will make me. 2 :00. Dramatic Tension, Levy. 

That morning marked the. 2 :00. Theme. 

While Emily Leighton (auto effects). 1:15. Sinfulness (Ap- 
passionato), Borch. 

A familiar honk. 1 :45. Andante Appassionato, Castillo. 

Why, hello, Leighton (china crash). 1 :15. Agitato Appassion- 
ato, Borch. 



18 — T. Extra-Dry Willie. 1:45. Romance D'Amour (Andante), Schon- 

feld. 
19 — T. And blooms the lusty spring. 1 :45. Pizzicato, Berg. 
20 — T. While three thousand miles. 1:00. Flirtation (Allegretto), 

Cross. 
21 — T. When Love his arrow. 2 :45. Theme. 
22 — T. Across the Sea. 1:30. Silent Sorrows (Andante Pathetique), 

Borch. 
2;-! — D. When Mrs. Leighton follows Griggs (shot). 1:30. Turbulence 

(Agitato). Borch. 
24 — With no one to take care. :30. Constance (Moderate), Golden. 
25 — T. Happiness resigns again. 2 :00. Theme. 

26 — T. The mistakes of youth. 2:30. At Twilight (Moderate), Golden. 
27 — T. In the Arden cabin Enid. 1 :30. Dramatic Recitative, Levy. 
28 — D. When Enid enters. 2 :0O. Tragic Theme, Vely. 
29 — T. Emily goes to the train. 1 :00. Perpetual Motion (Allegro 

Agitato), Borch. 
30 — T. But as Emily Leighton (train effects). 1:00. Furioso No. 11, 

Kiefert. 
31 — T. When the sombre news. 1 :30. Theme (to end) 

"The Stronger Vow." 

Released by Goldwyn Pictures Corporation. 
Prepared by M. Winkler. 
Theme — Dramatic Reproach (Andante Expressivo), Berge. 
1 — At screening. 1:15. Manzano (Spanish Intermezzo), Brooks. 
2 — T. Fairy Princess, your taken. 5:05. Moraima (Spanish Caprice), 

Espinosa. 
3 — T. Adois, fairest one. 4:10. Alborada (Caprice Espagnola), An- 
dino. 
4 — T. Senora de Cordova. :30. (Continue pp.) 
.5 — T. The call ol the public square. 2:30. La Perle de Madridi 

(Spanish Valse), Lamotte. 
G — -T. See Chiquita, a clear white. 1 :.30. Gruesome Misterioso No. 31, 

Borch. 
7 — T. I bring sad news. 3:10. La Feria (Spanish Suite), Lacome. 
W — T. The last cabalero. 2:30. Dramatic Tension, Levy. 
9 — T. Six months later. :40. Theme. 
10 — T. The strange dual existence 2 :45. Mysterious Nights (Valse 

Dramatique), Berg. 
11 — T. His other self. 2 :20. Sinister Theme, Vely. 
12 — T. You must marry me. 2 :20. Dramatic Suspense, Winkler 
13— T. May I tell you what? 2:30. Theme. 
14 — T. His betrothal gift. :25. (Continue pp.) 
1.5 — T. Once more, Pedro. :35. (Continue lively.) 
16 — T. Two happy hearts. 2:45. Clematis (from Boutonniere Suite) 

(Moderate Poco Agitato), Tonning. 
17 — T. Toasting the future. :55. Organ improvising to action (Wed- 
ding ceremony). 
18 — T. Some other time, Pedro. 1:30. Valse Moderne (Lento), Rosey. 
19— T. Why did you leave us? 4:05. Theme. 

2<l — T. Higher up under. 1:45. Prelude (Dramatic), Rachmaninoff. 
21 — T. Her sanctuary. 2:15. Tragic Theme, Vely. 
22— T. Let him come in. 3 :10. Myterioso No. 29, Andino. 
23 — T. The bait. 1:15. Perpetual Motion (Allegro Agitato), Borch. 
24 — T. The blood is stronger. 3:10. Erl King (Heavy Dramatic), 

Schubert. 
25 — S. The police arrive. :.50. Theme. 
26 — T. Again the Easter Carnival. 1 :30. Half-Reel Furioso, Levy 

(watch shot). 
27 — Manzano (Spanish Intermezzo), Brooks. 1:10. (Until end.) 



"As a Man Thinks." 

Released by W. W. Hodkinson Corporation. 
Arranged by George W. Beynon. 
! — Dialogue (Andante) — Meyer-Helmund. 

At screening. 3:30. Aubade Printaniers (Allegretto), Lacombe. 

Clayton's Paris apartment. 1 :(l(). Theme. 

A vision of the past. 1 :.30. Tendresse (Andante), Rente. 

Burrel. 4:00. La Boheme (Overture), Puccini. 

The night of Four Arts ball. 1 :30. Theme. 

Here gay Bohemia. 1:00. (Continue "La Boheme.") 

The Satyr and the Shepherdess. :30. Apache Dance, Offen- 
bach. 

Kuropa and the Bull. 1:30. La Colombe (Allegretto), Gounod. 

Morning begins. 1:30. Remembrance (Andante), Berkedal- 
Barford. 

Following the return. 3:15. Serenade (Andantino), Backer- 
Grondahl. 

His birthday. 2:30. Love in Arcady (Allegretto), Wood. 

Why I met this woman. 2:00. Reverie (Lento), Drumm. 

Exiled . 1:30. Love Song (Andante), Langgard. 

Elinor hurt by. 2 :.30. Aida (Andante movement), Verdi. 

Judge Hoover. 2:15. Au Matin (Andantino), Godard. 

De Lota and Mrs. Clayton enter. 2 :00. Dramatic Tension, 
Borch. 

Your hatred is rather. 2 :15. Agitato No. 1, Langey. 

The boy is not well. 1:45. Reverie (Dramatic), Rissland. 

In Selig's home. 4:00. Nocture (Andante). Karganoff. 

Now that you are not. 1:00. A Little Song (Moderate), Erdody. 

A patient for you. 2 :00. Where Have You Been Hiding All 
These Years, Jerome. 

Can't you see, father? 1 :.30. April Moods (Allegretto). Bngene. 

The poisonous belief. 1:30. Kol Nedrei (Jewish Songs), Bruch. 

I want my daddy. 2:00. How's You Like to Be My Daddy? 
Snyder. 

I was talking to my daddy. 2 :1.5. Dramatic Finale, Smith. 

Husband on sidewalk. 1:45. Theme (to end). 



Theme 
1— 
2— T. 
3— T. 

4 — T. 
.5— T. 
fi— T. 

7— T. 

S X. 

9— T. 

10— T. 

11— T. 
12 — T. 
13— T. 
14— T. 
1.5— T. 
16— D. 

17— T. 
18— T. 
19— T 
20— T. 
21— T. 

22 ^Y 

23— T.' 
24— T. 

2.5 T. 

26— D. 



o68 



THE MOVING PICTURE WORLD 



May 3, 1919 



lUiiiL 



fj 



iiiiiu^^ 



Li 



N 



f 



ive i>ews trom iLverywnere 



E 



BALTIMORE HOUSES WILL CONSOLIDATE 

The Bridge and Edmonson Theatres Are To 
Be Rebuilt at an Expenditure of ?25,000 

LANS are now being prepared by 

Parcliitects for the consolidation of 
the Bridge and Edmondson theatres, 
located at Edmondson avenue and Pulaski 
streets, which are opt-rated by the Ed- 
mondson Amusement Company, of which 
Louis Schlichter is the president. Mr. 
Schlichter is also president of the Exhib- 
itors' League, of Maryland. According to 
the plans, the two theatres will be en- 
tirely rebuilt, and will have a seating 
capacity of 1,400. The approximate cost, 
according to Mr. Schlichter, will be about 
$25,000. An orchestra and an organ will 
be installed. The projection arrange- 
ments will be the best that can be in- 
stalled, as F. H. Richardson, Projection 
Editor of the Moving Picture World, was 
consulted. 

Picture Garden Gives Anotlier Benefit. 

A third benefit for soldiers and sailors 
was held at the Picture Garden Theatre, 
31 West Lexington street, through the 
courtesy of Joseph and Harry Blechman, 
proprietors, on Sunday night, April 13. 
The affair was held under the auspices of 
Perseverance Lodge, No. 26, Independent 
Order of Odd Fellows. Music and pic- 
tures were furnished for the occasion by 
the management. A collecting amounting 
to $57 was taken up. 
Maas Is VitiiKrrapli's Assistant Manager. 

Louis O. Maas. who for the past several 
weeks has lepresented the Vitagraph 
Company in Baltimore, has been appointed 
assistant branch manager of the Wash- 
ington office. 

Out-of-Town Building Operations. 

Plans have been drawn up by J. B. 
Collins, for Rose and Seigal, of Alex- 
andria, Va., for a one-story moving pic- 
ture theatre whicli will cost approxi- 
mately $15,000. The structure will meas- 
ure 40 by 120 feet. 

The Mnsnnic Opera Hi)\ikc. at Hinton, 



W. Va., which was recently damaged by 
fire, is to be rebuilt. U. S. Ellis is the 
manager. 
Hartlove Puts Over Advertising Stunt. 

A unique method of advertising his 
show was used by J. J. iiartlove, manager 
of the Crescent Theatre, 1110 South 
Charles street, on Thursday, April 17. He 
tied up a red glove in a package and 
dropped it in the vicinity of his theatre, 
and then advertised in the Baltimore 
News and American photoplay sections 
and the Sun "Lost and Found column" 
that he would give the finder a reward 
if presented at the box office. 

Katlierine Kavanaugli Returns Home. 

Katherine Kavanaugh, who for some 
time past has been on the writing staff 
of the Metro Pictures Corporation in 
New York, has now returned to her home 
in Baltimore and will devote her time to 
free-lance writing. She has opened a 
studio at 519 North Charles street. 

F. C. Schanl>erger Loses His Brother. 

John Gary Schanberger, brother of 
Frederick C. Schanberger, manager of the 
Maryland Theatre, died at his home in 
Baltimore on Tuesday, April 8', from pneu- 
monia. 

Tyler Is TSirw a Projectionist. 

William Tyler, manager of Lubin's The- 
atre, 404-6 East Baltimore street, has 
graduated from the Exhibitors Operators' 
School and has been granted his license 
by the State Board of Moving Picture 
Machine Operators' Examiners of Mary- 
land. 

The Fairyland in Xew Hands. 

The Fairyland Theatre, 624 North Ches- 
ter street, has now been taken over by 
W. D. Lusby, a newcomer among the film 
men of Baltimore, and the playhouse has 
been renovated. Julius Goodman, man- 
ager of the Ideal Theatre, in Hampdei\. 



is booking the pictures for the Fairyland 
for Mr. Lusby. 

.\ugusta Opera House Reopens. 

The Augusta Opera House reopened on 

Monday, April 21, under the management 

of William B. Williamson. The opening 

production will be "Tarzan of the Apes." 

Personal Items. 

Jacques Tyrol, representative of the 
Tyrad Pictures, Inc., handling the play, 
"And the Children Pay," visited Baltimore 
recently. 

Alfred Hamburg, personal representa- 
tive of D. W. Griffith, was in Baltimore 
recently. 



Maine News Notes 

Rockland Theatres Incorporate. 

THE Rutland Theatres, Inc., of Rock- 
land, has filed articles of incorpora- 
tion with the secretary of state at 
Augusta, with $200,000 capital stock, all 
common, and nothing paid in. The par 
value is $50, and three shares have been 
subscribed. Officers are as follows: .Carrie 
L. Fields, Rockland, president and treas- 
urer; E. B. McAllister, clerk, Rockland; 
directors, Carrie L. Fields, E. B. McAllister 
and Albert C. Parkard, all of Rockland, 
and Goldie M. Young, of Thomaston. The 
company will carry on a general amuse- 
ment business. 

Bangor Opera House Association. 
The Bangor Opera House Association 
has been incorporated for the purpose of 
building a new opera house on Main street, 
the site of the old opera house, which was 
destroyed by fire in January, 1914. The 
project was given an impetus by the ac- 
tion of the late J. P. Bass, who sold the 
site to the new corporation in return for 
200 shares of stock. A. S. Black, who con- 
trols a string of moving picture theatres 
in Maine will, it is understood, take a 
lease of the new house. Shares are now 
being offered to the people of Bangor and 
eastern Maine. 



Verily the "V" stands for Victory — and 
bills must be paid. 




"Help! Help! Police" Is the Wrong Title Altogethe r. George Walsh Doesn't Need Any Help at All. 

Til.' Ml.ove scenes happen in rapid sequence in the Fox picture. We'll draw the curtain before George Walsh 

hurts that poor chap. 



May 3, 1919 



THE MOVING PKIURB: WORLD 



689 




MOE GLANZ STEPS UP ONE MORE RUNG 

Former Salesman of Select's Pittsburg Office 
Is Now Assistant Manager Under L. F. Levison 



1 he Borish, Bookish One 

Isn't at all magnetic in "Marrying Molly," 

a Christie farce with Bobby Vernon 

and Dorothy DeVore. 

Philadelphia News Letter 

Dunlap TakeN Over Criterion. 

JOHN P. DUNLAP, JR., has taken over 
the Criterion Theatre, at 1032 North 
Fourth street, which has been used 
as a storehouse during the past three 
years. The theatre has been completely 
overhauled and repainted and entire new 
equipment and chairs have been installed. 
The house will open in a few days, ready 
for business, as "The Dunlap." and John 
J. Hanly will be the assistant manager. 

Buns Managres Kaston Strand. 

C. D. Buss, who has just been mustered 
out of the service, has returned to Easton, 
and will take over the management of 
the Strand Theatre, starting May 1. Mr. 
Buss opened up with the Third Street 
Theatre six years ago and has also been 
with the Arrow Film Company, New York. 
While in Philadelphia recently he con- 
tracted for the Triangle Olive Thomas 
and Taylor Holmes Specials. 

O'Keefe Improves .Vtlantic City House. 

Edward J. O'Keefe, the progressive 
manager of several theatres in Atlantic 
City, has takexi over the Criterion, one 
of the most popular houses on the Board- 
walk. The entire house has been re- 
modeled and redecorated and a handsome 
new front has been built. A unit or- 
chestral organ has been installed, also 
1,700 new upholstered seats. The policy 
of the house will be year-round program 
similar to the Cort and City Square the- 
atres. 

Court Decides Against Censors, 

Granting the petition of fhe Goldwyn 
Film Corporation, the Supreme Court has 
ordered argument on the appeal which 
the Board of Censors took frx)m the deci- 
sion of the Court of Common Pleas, allow- 
ing public presentation of the film. "The 
Brand." The Board of Censors con- 
demned the film, which shows a drama of 
Alaska life by Rex Beach. The Court 
below decided that the Board acted arbi- 
trarily and abused the power vested in 
them by condemning the film because of 
the theme of the story. 

Powell and Glenn Kntertain Invalids. 

C. J. Powell and P. Glenn secured sev- 
eral films from the Triangle and others 
tn order to give a motion picture show 
at the Sunnyrest Sanitorium, Ancora, N. 
J., on Sunday, April 6. Hundreds of pa- 
tients suffering from the last stages of 
tuberculosis were made happy through 



MOE GLANZ, salesman for the Select 
Pictures Corporation ivorking out 
of the Pittsburgh oflfice, has been pro- 
moted to the position of assistant to 
Manager Levison. 

Mr. Glanz has earned his promotion 
through untiring efforts in co-operating 
with the various exhibitors in this terri- 
tory, and like'wise in securing excellent 
results for the office he is associated with. 
He has been associated with the present 
manager, L. F. Levison, for some time 
past, having been in his employ with the 
Pathe Exchanges, Inc., until such time as 
Mr. Levison took charge of the local office 
of the Select Pictures Corporation, where 
Mr. Glanz joined the sales force some 
two or three weeks later. 

.V Splendid Theatre for Coraopolis. 

William R. Wheat, Jr., exhibitor of 
Sewickley, has purchased a site in Fifth 
avenue, Coraopolis, on w^hich he will erect 
a photoplay house with a seating capacity 
of 1,000, to cost in the neighborhood of 
$75,000. Architects are now preparing the 
plans, and work on the structure will be 
commenced shortly. The decorations, 
lighting effects and ventilation system will 
be of the very latest types. 

AVork Commences on Nctv Film Building. 

Work commenced Tuesday, April 15. on 
the remodeling of the new film building 
at 1018 Forbes street, Pittsburgh. It is 
believed that the work cannot be com- 
pleted in time for occupancy by the time 
originally designated — May 1. In case 
the work Is not completed by that time 
tlie future occupants of the building will 
defer the moving date, permission having 
been granted to do so by the city officials. 

Paramount has leased the building, and 
will sub-let to the Metro, Universal and 
Pathe exchanges. 

>\estniinster College Installs Powrers'. 

Westminster College, the United Presby- 
terian seat of learning at New Wilming- 
ton, Pa., has made important improve- 
ments in its moving picture equipment, 
which is a fixed feature of its curriculum. 
The old Edison machine, which has served 
for many years, has been replaced by a 
Powers' 6-B Cameragraph. 

Sliter Gives Loyalty Dinner. 

Manager Sliter, of the Pittsburgh Ex- 
hibitors' Mutual office, tendered a loyalty 
dinner to the employes 9f his organiza- 
tion on the Roof Garden of the Chatham 
Hotel on Tuesday evening, April 15. 

Mr. Sliter made a few remarks, talked 
on loyalty, efficiency and a few of his 
experiences as roadman, manager, and his 
travels through Mexico. 

Wurlitzer Leases Xew Q.uarters. 

The W'urlitzer Company, heretofore 
located in the Century Building, Seventh 
avenue, has leased the four-story building 
at 615 Liberty avenue, Pittsburgh, and is 
now completely remodeling the same. 
Freight and passenger elevators are be- 
ing installed, and Qther improvements are 
being made. The company will handle a 
full line of the Wurlitzer instruments. 

Two Adflitions to Exhibitors Mutual. 

Manager Sliter, of the Pittsburgh Ex- 
hibitors' Mutual, announces the engage- 



the kindness of the above men vi'ho gave 
their personal time and attention to the 
details of the showing'. 

Green Represents Triangle. 

Joseph J. Green, for many years an 
exhibitor, showman, state rights buyer 
and actor is now representing the Tri- 
angle Distributing Corporation on the 
road. 



ment of Ralph T. Meyers and Theodore 
Bronstetter for the sales organization. 
Both Mr. Bronstetter and Mr. Meyers were 
formerly sales representatives for the 
Goldwyn Distributing Corporation work- 
ing out of the Pittsburgh branch. 

Two Removes for Bonistall. 

F. C. Bonistall, manager of the Pitts- 
burgh Famous Players office, has pur- 
chased a fine home in the Knoxville sec- 
tion. He will have two "movings" on 
his hands about the first of May — the 
office and his residence. 

Holzman Buys Handel. 

Harry Handel, of the Handel Theatre, 
North Side, Pittsburgh, has disposed of 
that house on April 10 to Samuel Holtz- 
man, a newcomer in the business. 

Handel is now on the lookout for a 
larger house. 

Sam SivitK Returns from Coast. 

Sam Sivitz, former publicity manager 
for the Rowland & Clark theatres, re- 
turned from California recently. Sammy 
was doing publicity work for the Metro 
on the Coast. 

Business Notes and Personal Items. 

J. B. Clark, director in the First Na- 
tional Exhibitors' Circuit, and Joseph S. 
Skirboll, manager of the Pittsburgh 
branch of the organization, were in New 
York attending the annual meeting of the 
circuit April 21 and 22. 

"The Grain of Dust," controlled by the 
Craft Exchange, Pittsburgh, was the 
Easter Week attraction at the Minerva 
Theatre, Fifth avenue. The East Liberty 
Cameraphone also played it three days the 
same week. 

William F. Eckbert, Jr., heretofore man- 
ager of the Temple Theatre, Lewistown, 
Pa., has purchased the interest of his 
partner, Ike Berney, in the house, and is 
now sole owner and manager of the place. 

H. W. Hilewick, of the Duchess Theatre, 
Delmont, Pa., has been doing some re- 
modeling lately. While he was making 
improvements he installed new Powers' 
6-B machines. 

E. M. Steuve, city salesman for the 
Pittsburgh Paramount office, was called 
to Cleveland Monday, April 14, by the 
death of his mother. 

Matthew Teplitz, of the Penn Film Ser- 
vice, Pittsburgh, has returned to Pitts- 
burgh from New York, where he spent 
several days buying new films. 

Isaac Guckenheimer, of the Downtown 
Cameraphone Theatre, Pittsburgh, has re- 
turned to the city after a two weeks' busi- 
ness trip in New York. 

C. M. Johnson, of the Opera House, 
Bolliver, Pa., reports that he has broken 
all records with the Houdini serial. 

H. Oxley, of the Grand Theatre, Brad- 
ford, Pa., has returned home from a trip 
to New York. 

Sam Wheeler is now working the Pitts- 
burgh trade for the Craft Exchange. 

Newspaper Page for "Topics of the Day." 

Following the announcement that be- 
ginning May 4 Pathe Exchange, Inc., will 
release weekly "Topics of the Day," se- 
lected from the press of the world by the 
Literary Digest, and produced by Timely 
Film Production Company, the Funk & 
Wagnalls Company come forward with 
another imposing detail in their national 
campaign of publicity. A daily newspaper 
is being planned which will appear in the 
most important of the 4,000 newspapers 
to be utilized to carry the heading, "Two 
Million Twinkling Eyes." It will exploit 
the periodical and at the same time set 
forward the screen series as a most Im' 
portant feature. 



690 



THE MOVING PICTURE WORLD 



May 3, 1919 



WHOZIT ENJOYS PERSONAL APPEARANCES 

The Canine Star of Robert C. Bruce's Scenic 
Malves His Bow Wow to San Francisco Audiences 



THE personal appearance of film stars 
at San Francisco theatres has become 
quite the thing of late, but it has 
remained for Jack Partington, manager of 
the Imperial, to pull a most unique stunt 
along this line. He recently booked 
"Wanderer and Whozit," a late Robert C. 
Bruce scenic, and arranged for the ap- 
pearance of Whozit on the stage. Wan- 
derer is the Great Dane that has appeared 
in many Robert C. Bruce scenics, but 
Whozit is a dark horse among film stars 
in the shape of a champion wire hair fox 
terrier from the kennels of Irving C. 
Ackerman, of San Francisco, and the 
property of Marion H. Kohn, head of the 
Consolidated Film Corporation. The stage 
set arranged by Manager Partington fol- 
lowed in detail the last scene in the pic- 
ture, the screen view fading into the 
stage set showing the beloved Whozit. in 
flesh, blood and whiskers. 

Spring; Drive On. 
E. O. Child, generalissimo of the Pathe 
staff stationed at San Francisco, has 
launched a spring drive, leading his 
forces into the fray in his armored Max- 
well sedan. He has made careful plans 
for a three weeks' campaign in this ter- 
ritory and expects to take all objectives 
within this time. A large supply of 
laughing gas has been taken along, and 
it is expected that the chief work of the 
lieutenants who follow him will be to 
point out the dotted lines and garner 
the signatures. This will be his first 
extensive trip through the territory since 
becoming connected with Pathe. 
Sign Man Slipped a Cos. 
That Dr. Carlos de Mandil, director of 
the Tivoli Theatre orchestra, is a lion 
among San Francisco music lovers is not 
doubted, and he himself suggests that his 
policy of boycotting the barbers may give 
him the aspect of the king of beasts, but 
just where the management of the house 
gets the idea that Uda Waldrop, the 
organist, resembles a mouse, is not per- 
fectly clear. However, there must be a 
reason, since the great electric sign in 
front of the theatre blazoned forth the 
information for a full week in the follow- 
ing words: 

Dr. Carlos De Mandil 

Uda Waldrop 

"The Lion and the Mouse" 

Meyer J. Cohen Makes New Afflllatlon. 

Meyer J. Cohen, formerly San Francisco 
manager for George Kleine, but more re- 
cently with Sol Ij. I^esKer as special am- 



bassador on the "Mickey" campaign, has 
been made general publicity manager of 
the Kinema Theatre Circuit, which has 
houses at Oakland, Fresno and Los An- 
geles. He will make his headquarters at 
the Franklin Theatre, Oakland, which 
has been taken over by this circuit and 
which was reopened with a return 
engagement of "Mickey." Mr. Cohen 
planned to join a new packing corpora- 
tion at Sacramenti,, but at the last mo- 
ment decided to keep in the film game 
rather than invade the meat-selling field. 

AVar Heroes Ilteturning. 

Sergeant Jack Kraker, formerly of the 
San Francisco selling staff of Vitagraph, 
Inc., has "landed in this country after 
months of service in France, and expects 
to soon secure his release at Camp 
Kearney. He hopes to engage in his for- 
mer work at an early date. 

Sgt.-Maj. Phil Weinstein, former booker 
for Metro, is also back in California, and 
is expected to arrive in San Francisco 
soon. The Metro management has a place 
ready for him. 

Orche.stra Directors Have Inning. 

The largest gathering of musicians 
ever assembled at San Francisco for one 
orchestral concert played recently in the 
Exposition Auditorium, two hundred and 
fifty men taking part. Seven works were 
presented, each with a different director. 
Moving picture theatres were well repre- 
sented with Herman Heller, of the Cali- 
fornia Theatre Orchestra; Gino Severi, of 
the Imperial Theatre orchestra, and Dr. 
Carlos de Mandil, of the Tivoli Opera 
House, taking part. The innovation was 
appreciated by a record audience. 
Harry L. Knappen Leaves for New York. 

Harry L. Knappen, manager of the San 
Francisco Select branch, has left for New 
York, to attend a conference of branch 
managers. The local organization was 
strengthened just prior to his departure 
by the addition of Nick Turner to the 
selling staff. Mr. Turner has had con- 
siderable road experience, but of late has 
been house manager for the Turner & 
Dahnken Circuit, at Berkeley. 

Newton Levi Ends Long Trip. 

Newton Levi, Pacific Coast supervisor 
for Mutual, with headquarters ait San 
Francisco, has returned from a seven 
weeks' trip that has included visits to all 
the branches in this territory and one to 
the headquarters in New York. Upon 
reaching home he found that Manager 




W. A. Crank had been meeting with great 
success in booking "The Turn in the 
Road." 

A New Tlieatre for Merced. 

Plans are being prepared for a theatre 
building at Merced, Cal., to cost in the 
neighborhood of $40,000. The house will 
have a seating capacity of 1,200 and will 
be equipped for both moving pictures and 
dramatic productions. It will be built 
by Charles H. Douglass, manager of the ' 
Elite Theatre, and Francis Egan, of Du- 
buque, Iowa. 

Cory Returns from Trip. 

M. E. Cory, of the Select staff, returned ' 
recently from .a trip through the northern 
part of the state, where he found condi- 
tions very promising, with many houses 
being reopened as a result of renewed 
industrial activities. 

Reel News Without Frills. 

The James Tunstead Estate has an- 
nounced its intention of erecting a the- 
atre at Fourth and A streets, San Rafael, 
Cal., at an estimated cost of $35,000. 

Architect A. W. Cornelius, of San Fran- 
cisco, has prepared plans for a moving 
picture house to cost $65,000 to be erected 
by Enea Bros, at Pittsburg, Cal. 

C. D. McComish, of the Peoples Theatre, 
Colusa, Cal., M-as a recent visitor in San 
Francisco, and secured the services of J. 
Tobias as manager of that house. 

The Endert Theatre, of Crescent City, 
Cal., has purchased considerable new 
equipment in anticipation of a busy 
season. 

C. Wood, of Rodeo, Cal., is making im- 
provements in his house, and has pur- 
chased a Preddey outfit and a new pro- 
jection machine. 

Walter Evans, a pioneer exhibitor of 
Dinuba, Cal., was a recent visitor in San 
Francisco, and purchased t^vo Simplex 
machines and new chairs for the Mission 
Theatre. 

Jos. J. Mahony has transferred the 
Grand Theatre on Mission street, San 
Francisco, to Francis I. Mahony. 

The Liberty Theatre on Broadw^ay, San 
Francisco, has been renovated and re- 
opened as the Allies' Theatre. A new 
organ has been purchased. 

Thomas C. Penny has disposed of his 
interests in the Empire Theatre, Napa, 
Cal., to L. Kaliski and John P. Knox. 

Manager Tucker, of the Liberty The- 
atre, Healdsburg, Cal., plans to erect a 
new house there. 

Alexander Pezzuttl, of the Orpheum 
Theatre, Crockett, Cal., plans to erect a 
new theatre on the site of the present 
house. 

George E. Price and Robert Warwick 
have opened oflSces at Bakersfield, Cal., 
in connection with a studio project. 

The Youroveta Home & Foreign Trade 
Co., Inc., of' San Francisco, has purchased 
a moving picture camera and a large 
quantity of film for use by its Oriental 
connections. 

Charles Ray and Mary Thurman, film 
stars, and Jimmie Quick, editor of the 
Photoplay Magazine, were recent visitors 
in San Francisco. 

J. W. Flood plans to transform the Rex 
ing and erect a new moving picrure 
house. 



Everybody U Invited to the Dinner, and Evening Clothes Are Worn. 

The Outing-Chester hunter has just bagged a monster elephant and sent out 
engraved dinner invitations. 



Wounded Soldiers Enjoy Artcraft Films. 

One of the many military hospitals in 
this country which have been supplied 
with Paramount and Artcraft pictures for 
the entertainment of the wounded soldiers 
In the U. S. A. is the General Hospital No. 
13 at Danville, N. Y. Here many an hour 
of misery was forgotten by the soldier 
patients by the showings of Paramount 
and Artcraft pictures, and their minds 
were taken away from their physical 
sufferings by discussion of the points 
raised in their minds by the pictures, ac- 
cording to a letter written to Branch 
Manager R. C. Fox, of Buffalo, by Waldo 
A. Amos, field director of the American 
Red Cross. 





T3here is so much good 
in ttie worst of us" — 
Ohe judge believed Ihcd 
there is good in eveiTone; 
the District Attorney ttioi" 
evei7 criminal is l>ad. 
Which was righf ? 




^C^- 



Fannie M$M^> 

in ihe vivid extra ^l<^fed feature ^ 

The Cior of the ^^/eak 

Produced by Asfra Directed by Geo. Rtzmqurice 

WriHen by Oulda Berpere 



ExTMA. Selected 



TAMNIEl^^MaaiD 



PATHE 

DISTRIBUTORS 



Pafhe announces 
thai beginning with 
Sunday, Ma/ 4fh,fhe fcimous 

IbPICS OF 1HE [>4Y 

selected from the press of the world by 

TheJjterdirpMest 

will be released 
weekly through the 
Pathe es^anges. 



(T.tleRe^U.S.Pat.Off.) 




Produced by 

fimely Films Inc. 

PATHE 

DISTRIBUTORS 




the brighfesf oP 

sayings oPthe brightest^* 

writers in the world, have « 

a strong hold upon public oo 

avor, presented as the/ are in© 

Punchy, Pithy Para0raphs 

lopics of The Day enjoys the distinction 

of beinp shown in the houses of the Bi^ 

Time; Crauman's in los Angeles; California 

Theatre in both Los Angeles and San Francisco; 

Strand and Broadway in New York; Shea's in 

Buffalo; Riviera in Chicago; Stan ley Circuit^ in 

Philadelphia; Circle in Indianapolis, Liberty in 

Seattle; the Jensen and Von Herberg Orcuit and 

\iYiany others. 

y\ow Booking;^ 







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Ihe New York circuifsjncluding 


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business Gjeiler when Ihey see ih- ^H 








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theatres (indudlnq ttie famous A- ^ ^ 

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cadem^ or Music), The Lonsolidared ^^ p ^ 


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Circuif of eiojhf houses, tfie David ■M // t- 


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Picker Grcuif of four iheatres, fhe 


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Meier & Sciineider Circuih of eiqhf^ > ;, 

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theafres and ine George Cohen or %^^lri 


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three, have all booked ^w»g 


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Ruth Roland Pi 


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in Itie fifteen episode serial ^^B H 


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WiHi a disKncjuisUed cast- including George Larkin ^^V 








PiVduced 1^ Astra ^r i^ 


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May 3, 1919 



THE MOVING PICTURE WORLD 



691 




WILLIAM HAMM BECOMES AN EXHIBITOR 

In the Erection of Two Magnificent Theatres 
St. Paul Brewer Joins Ruben and Finkelstein 



William S. Hart 

In a Sidelight from "The Money Corral," 
H.s Current Artcraft. 

Detroit News Letter 

Pierce Manages the Adams. 

HOWARD O. PIERCE, former assistant 
director of Liberty theatres for the 
Government, is now managing the 
Adams Theatre, Detroit, for John H. 
Kunsky. Charles H. Darrell, former 
manager, is now w^lth the H. N. Nelson 
Studio, and will solicit advertising film 
business. 

Kallskl Go«s to Denver. 

Joe Kaliski, who has been with the Fox 
Film Corporation for a number of years, 
both as theatre manager, exchange man- 
ager and salesman, has been transferred 
from the sales department of the Detroit 
office to the management of the Denver 
Fox office, having taken up his new work 
April 16. 

Hymnn Plans for Cbicago OfHce. 

Arthur S. Hyman, of the Arthur S. 
Hyman Attractions, has returned from 
New York City, with several new produc- 
tions, and plans practically completed for 
opening a Chicago office in the near fu- 
ture. With the establishment of this 
branch and another in Cleveland later. 
Mr. Hyman will buy state rights produc- 
tions for the states of Ohio, Michigan, 
Illinois and Wisconsin and Indiana. 
Ealand Advocates Two Changes Weekly. 

Tom Ealand, of the Miles theatres in 
Detroit, says that the new policy of 
changing pictures twice a week is w^ork- 
ing out splendidly, and business is ahead 
of previous weeks when the one-week 
change was the policy. 

Alpena Will Have a New House. 

Fitzpatrick and McElroy, with head- 
quarters in Chicago, who operate theatres 
in Michigan, Illinois and Wisconsin, are 
breaking ground for a new theatre in 
Alpena, Mich., that will seat 1,000 people. 
E. J. Miller, vice-president of the com- 
pany, is staying in Alpena while the con- 
struction work is going on. He says it 
will take about ninety days at the most 
to complete the house. 

Rodner Is Novr a Detroiter. 

Harold Rodner, formerly salesman in 
the Pittsburgh territory for United Pic- 
tures, is now in the Detroit territory, and 
Is duplicating the record he made for 
sales in the Smoky City. 

DeBute Is Decorated. 

George DeBute, Exhibitors Mutual 
manager in Detroit, has received a solid 
gold scarf pin bearing a fac simile of 
the signature in Japanese of Sessue Haya- 
kawa. This was sent to him by the home 
office In recognition of his success in se- 
curing bookings on the Hayakawa pro- 
ductions. 



WORK of tearing down the Lyric 
Theatre in Minneapolis, to make 
way for the construction of a new 
20 story building, which will include a 
hotel and form a part of the largest and 
most pretentious moving picture theatre 
between New York and the Pacific coast, 
will begin within two months and erec- 
tion of a similar and only slightly less 
imposing combined cinema and hotel 
building in St. Paul, will be launched as 
soon as materials arrive. 

Coincident with the announcement of 
the new house the fact became known 
that William Hamm, millionaire St. Paul 
brewer, had stepped into the moving pic- 
ture industry as the partner of I. H. 
Ruben and M. F. Finkelstein, leading ex- 
iiibitors of the Northwest. Back of him 
is the capital of the great Hamm estate. 

A Most Ambitious Undertaking. 

These two projects by the Hamm, Fink- 
elstein and Ruben interests of the Twin 
Cities constitute the most ambitious mov- 
ing picture undertaking ever attempted in 
the Northwest and are significant indica- 
tions of the great strides and expansion 
of the industry in this territory. 

The Minneapolis building will cost in 
excess of $1,000,000, while the St. Paul 
structure, to be probably fifteen stories 
in height, will call for an expenditure of 
at least $600,000, according to I. Ruben, 
of Minneapolis. 

Acquisition of the sites for the two the- 
atre buildings involved a consideration of 
approximately $3,500,000. 

Completion of the new houses is to be 
effected by the first of next year, giving 
the Hamm, Finkelstein & Ruben inter- 
ests, operating under the name of the 
Twin City Amusement Trust estate, a 
total of eighteen theatres — eleven in 
Minneapolis and seven in St. Paul. 

The sixteen theatres now operated are: 
Aster, Calhoun, Garden, Garrick, Grand, 
Lagoon, Lyric, Palace, Strand and Unique 
in Minneapolis. 

Gaiety, Garrick, Liberty, Majestic, 
Palace and Princess in St. Paul. 

"Shepherd of the Hills" Draws AVell. 

Picture fans of the Twin Cities gave 
"The Shepherd of the Hills" a warm re- 
ception during the showing of the picture 
in Minneapolis and St. Paul. The moving 
picture version of Harold Bell Wright's 
book broke all records at the St. Paul 
Metropolitan Theatre. In Minneapolis 
the production was staged at the Metro- 



politan under the direction of Lewis A. 
Rashman, manager of the "Shepherd of 
the Hills" company. The picture, so 
appropriately chosen for the Lenten sea- 
son, played to good business in Minne- 
apolis as well as St. Paul. It opened 
in Minneapolis March 30 and closed April 
11, going from here to Waseca for two 
days, Mankato for three days, and thence 
to Duluth for a solid week at the Or- 
pheum. 

Houses Change Hands. 

Two suburban Minneapolis picture the- 
atres, the Rialto, Chicago avenue and Lake 
street, and the Park, Eighth avenue South 
and Tenth street, changed hands this 
month. 

Julius B. Reisman, owner of two St. 
Paul theatres, purchased the Rialto from 
Fred Upham, taking it over on the first 
of the month. The Rialto ranks as one 
of the city's best suburban houses. Mr. 
Upham will retire and take an extended 
vacation in California. 

B. Hendrickson, proprietor of the New 
Park Theatre for more than a year, has 
disposed of the lease to parties whose 
identity has not been made public. Mr. 
Hendrickson has had success with the 
New Park, but states he will quit moving 
pictures to give his attention to other 
Interests. 

IVen- Distributing Company Formed. 

Organization of an independent exhib- 
itor-owned distributing company in Min- 
neapolis has been announced by L. H. 
Coen, organizer of the concern. 

A meeting of members of the new or- 
ganization was held in Minneapolis 
recently, at which time announcement of 
the purchase of "Mickey" was made. Mr. 
Coen states that he is also negotiating 
for two other big special productions. 

The exhibiting company has not yet 
adopted a name, this action and election 
of oflScers will occur at a later meeting'. 
Mr. Coen is arranging for offices in the 
Loeb Arcade. The company has the 
rights for the booking of "Mickey" in 
Minnesota, North and South Dakota. 

Harry Hollander Leaves Minneapolis. 

Harry Hollander, popular Minneapolis 
film salesman, left recently for New York, 
the doctors having decided that Mrs. Hol- 
lander needed a change of climate. Mr. 
Hollander was associated with the Minne- 
apolis Fox Exchange for three years. In 
the last eighteen months he has been 
connected with the Select and Westcott 
offices. 




"Apartment 23" Looks Like the Scene of Sumpin' Interestin'. 

The Christie Comedy of the Above Name Features Ethel Lynne, Earle 
Rodney and the Well-Known Bevo. 



692 



THE MOVING PICTURE WORLD 



May 3, 1919 



OTTAWA OPERATORS' LOCAL 257 MEETS 

Welcomes Projectionist Sidney Le Feuvre Home 
and Elects Agent Thibault Convention Delegate 



THR Moving Picture Operators' Local 
257 of Ottawa, Ontario, lield regular 
monthly business meeting on Sun- 
day, April 13, and welcomed back Sidney 
LePeuvre, a former member ■who has just 
returned from service in France. The 
Ottawa local is proud of its record, hav- 
ing had eight members with the overseas 
forces. 

Business Agent Thibault was nominated 
and unanimously elected the delegate to 
represent the Ottawa local at the coming 
convention of the International Alliance 
of Theatrical Stage Employes and Mov- 
ing Picture Operators, which is to be held 
in the Canadian Capital in May. Com- 
mittees have also been formed to work 
in conjunction with representatives of the 
stage employes to make the convention a 
great success. 

Strand and Regent Work Together 

The Strand Theatre, Toronto, one of the 
largest of the big downtown film houses 
of the Ontario Capital, has been making 
quite' a success w^ith second runs of fea- 
tures presented at the Regent Theatre, 
another large central theatre. Both 
houses are controlled by the same in- 
terests and in place of disrupting the 
bookings for the Regent Theatre when 
an especially fine picture is wanted for a 
second week, the desired feature is trans- 
ferred to the Strand for a second pre-- 
sentation. Exceptional business w^as 
done at both the Regent and Strand The- 
atres in this way with "Virtuous Wives" 
and also with Nazimova's "Revelation." 
Manager Robson of the Strand Theatre 
proposes to follow up the Regent Theatre 
with numerous productions. 

Ro-senbloom Loses Suit 

Isaac Rosenbloom, manager of a moving 
picture theatre at Lachine, Quebec, failed 
to recover $2,500 damages from the City 
of Lachine because of property loss to 
his theatre through an overflow of water 
in a Suit whicli was heard in the Superior 
Court at Montreal by Mr. Justice Archer 
on April 15. He sued the city of Lachine 
for this amount but his action was dis- 
missed with costs because it was shown 
that he had neglected to notify the city 
regarding the damage within thirty days 
after the mishap, as required by the civic 
statutes. The accident took place in April, 



1917, and he did not notify the authorities 
definitely until August, 1917, it is de- 
clared. 
Ki»sock in Charge of "Humanity" Film.. 

H. E. Kissock, a well-known Toronto 
exchange man, has been placed in charge 
of the Western Canadian run of "The 
Heart of Humanity," which is being given 
special attention by the Canadian Uni- 
versal company. The feature has made a 
big hit in the Dominion because of its 
Canadian theme. It has already played 
the Province Theatre, Winnipeg, and at 
Saskatoon, Regina and Brandon and it is 
due to return to the Gaiety Theatre, Win- 
nipeg, for a big second run in the Mani- 
toba Capital. Kissock was formerly with 
the late Super-Features, Limited. 

Toronto Kxehanges Are Prog^ressive 

The Toronto headquarters of the Vita- 
graph have been fitted with a projection 
room as a result of the decision of Man- 
ager Barrett to have a little theatre of 
his own. Manager James Travis, of the 
Exhibitors Mutual at Toronto, has also 
arranged for a private projection room 
in his offices. 

Three other Toronto exchanges have 
private theatres, these including the 
Canadian Universal, the Exhibitors' Dis- 
tributing Corporation and the Famous 
Players. 

Hazza Red Haired Audience 

Manager Hazza, of the Empress Theatre, 
Edmonton, Alberta, admitted every red- 
headed girl to his theatre free of charge 
during the presentation of "Empty 
Pockets" during the first half of the week 
of April 14, because oi the importance 
attached to a handful of red hair in the 
picture. Manager Hazza made a special 
announcement of this fact in liis adver- 
tising for the feature and the local news- 
papers also devoted considerable space to 
editorial references to the offer. 

Cloakley Succeeds Gage 

Herb Gage, of Regina, will supervise the 
erection and" operation of the new Allen 
Theatre at Winnipeg, which is just being 
started. Mr. Gage has been in charge of 
the new^ Allen Theatre at Regina, Sas- 
katchawan, but he will be succeeded at 
this post by Oral Cloakley, formerly man- 




ager of the Allen Theatres at Calgary and 
Brandon. 

Personal and Trade Notes 

J. A. Shuberg, of Vancouver, B. C, at- 
tended the Astor convention of the First 
National Exhibitors' Circuit in New York 
and on his way to the conference in- 
spected liis three theatres in Winnipeg, 
the Province, Gaiety and Bijou. He re- 
ports that business in both Vancouver and 
Winnipeg is very good. 

W. P. Dewees, Vancouver, B. C, one 
of the Western Canadian frafichise-holders 
of the First National Exhibitors' Circuit 
and also associated with the Western 
Canadian Exhibitors' Circuit, has bought 
the Western Canadian rights of Pathe's 
"Common Clay." 

"Enlighten Thy Daughter," which has 
been presented as a special production in 
a number of theatres in Western Canada 
during the past two or three months, will 
be taken to Alaska and the Yukon Dis- 
trict by Jules Levine, formerly of Toronto. 

"Mickey" Rose, formerly with the Ex- 
hibitors' Film Distributing Company, has 
joined the Winnipeg branch staff of the 
Universal Company. 

R. L. Crume, a Canadian newspaper 
writer, has been added to the publicity 
department of the Canadian Universal and 
has been attached to the Montreal office. 



Curse.! You Will Wear My Moustache, Will You? 

Hisses Bert Lytcil to Bert Lytell ju.st l)efore both of 'om went Into a big 
scene for th(-ir Metro, "Blacl<io's licdemption." 



Rochester News Notes 

Onnandaigua's Temple Has New Owner. 

THE Temple Theatre in Canandaigua, 
which recently passed into the hands 
of Fred C. Fisher, of Seneca Falls, 
has been undergoing extensive repairs 
and alterations. Mr. Fisher ia also the 
proprietor of the Fisher Theatre in Seneca 
Falls, and will give his attention to both 
houses in future. F. P. Foster, former 
manager of the Temple, has returned to 
his home in Corning. 

Snrr Convinced Them. 
Manager Fred J. Sarr, of Fay's Theatre, 
Is adding his oratorical ability to the list 
of attractions at his house. In connec- 
tion with a special booking of "Mickey" 
this week each afternoon last week he 



Seattle News Letter 

Five Girls Paste Six-Sheets. 

MOTION pictures were taken this week 
of the office girls of the Greater 
Features Company when they were 
pasting up the first six-sheet poster to 
appear in the city for the Victory Loan 
drive. There were five girls — Miss Nellie 
McKevitt, Miss Betty Morrison, Miss I 
Lucille Young, Miss Elsie Naph and Miss 
Violet Frazier. All the girls wore regular 
paper hangers' overalls. The picture was 
taken by Alec Singalow, local camera- 
man for Gaumont. It will be shown at 
the Liberty or the Coliseum Theatre next 
week. 

Alaskan Exhibitors Flock to Toivn. 

Seattle has had an influx of Alaska ex- 
hibitors this week. Captain Lathrop, of 
Anchorage and Cordova, left Sunday, after 
a four weeks' visit, and W. D. Gross and 
Mr. and Mrs. John Spicket, of Juneau, ar- 
rived the first of the week. They will 
stay several weeks. Mr. and Mrs. Spicket 
will go down to San Francisco before re- 
turning to Juneau. 

Fxhibitors' Exchange Buys "Unpardon- 
able Sin." 

"The Unpardonable Sin" has been 
bought for the Northwest territory by 
the Exhibitors' Film Exchange, of Seattle. 
It will be handled through the four states 
of Washington, Oregon, Montana and 
Idaho as a roadshow. 

The Ochs Visit Seattle. 

Lee Ochs and Mrs. Ocha spent several 
days in Seattle this week. Mr. Ochs re- 
ports great success in interesting ex- 
hibitors in the United plan. 



May 3, 1919 



THE MOVING PICTURE WORLD 



693 



made a personal address to the ladies 
at the matinees and promised that they 
would be sorry If they did not see the film. 
Many of the womenfolk stopped at the box 
office on their way out and purchased their 
tickets for the following week. 

Calihan for Victory Loan. 
William A. Calihan, manager of the 
Regent Theatre, has been chosen chair- 
man of the theatre committee for the 
Victory Loan drive. A vigorous cam- 
paign will be waged in all local houses. 



KIRK OF OMAHA HAS THE RIGHT IDEA 

Uses Better Pictures on His Former Dull Days 



Thus Pulling Them Out of the Also Ran 



Class 



Portland News Letter 

Cohen Manag-es Sunset. 

SAM W. B. COHEN, recently discharged 
from the officers' training camp, at 
Camp Pike, Ark., has been selected 
by John A. Jennings to manage the Sun- 
set Theatre. Prior to entering the mili- 
tary service Mr. Cohen was manager of 
the Liberty Theatre, Spokane, Wash., and 
the Spokane Theatre. He is a Portland 
boy, receiving his early training in the 
newspaper game. 

Mr. Cohen plans to maintain the pres- 
ent policy established by Mr. Jennings 
at the Sunset, namely, the showing of 
the proven motion picture successes. He 
is already busy with the Spring house- 
cleaning at the theatre. 

Brinn Opens Rosebarg Honse. 

George Brinn has leased the Liberty 
Theatre, Roseburg, from the Herman 
Marks estate. This house was formerly 
operated under the name of the Palace, 
and of late has had a number of owners. 
Mr. Brinn formerly conducted the Gem 
Theatre, at St. Helens, which he sold 
recently. He has put first class service 
into the Roseburg Liberty. 

Bin Davis Is Poster Clerk. 

Bill Davis, late of overseas, has been 
employed as poster clerk for Universal. 
Davis was shipping clerk for the Stand- 
ard Film Company before entering the 
service. George Jackson, ex-Sergeant- 
Major, is road man. Universal and Sol 
Baum are deserving of a lot of credit for 
the way they have found employment for 
the ex-service man. 

Some Oregon Briefs. 

Theatres in Burns have been closed by 
reason of the appearance of a few^ new 
cases of the flu. 

Emil Erickson, former booker for Uni- 
versal, in Portland, Seattle and Butte, and 
now in the army, was a recent visitor in 
Portland on a furlough. He has reen- 
listed for a year's service in the regular 
army. 

Leonard and Ziner have opened the Star, 
Sellwood. 

The owners of the Victory Theatre, 
Montavilla, have rented the Scenic The- 
atre from W. E. Lewis and closed the 
house. 

J. A. Van Wye has sold the O K The- 
atre, Enterprise, to Mrs. Goodfellow. The 
theatre is new and seats 500. 

Nye F. Dobbs, formerly district auditor 
for Mutual, and recently resident agent 
for the American Railway Express in As- 
toria, is reported to be going back into 
the film business in an executive capacity. 



Semon Comedies In Every Big Center 

With the closing of a contract by the 
Strand Theatre, of San Francisco, for 
first run on Vitagraph's Larry Semon 
Comedies, Vitagraph now reports that 
first run arrangements have been per- 
fected for the new Larry Semon Comedies 
in every Important center in the United 
States. 

The first Larry Semon Comedy, already 

released, was called "Well I'll Be !", 

and his next comedy, which will be re- 
leased very shortly is called "Passing the 
Buck." 

Larry Semon writes the comedies and 
directs them, In addition to the spl«ndid 
job he does as the chief fun-maker in 
these two-reelers. 



MANAGER J. E. Kirk, of Omaha's 
Grand, declares that serials are 
coming to be more and more popu- 
lar at his house. 

When he showed the first episode of 
"The Lightning Raider," he also booked 
a William Hart release — a brand new one. 
"It cost more than I would hope to make 
in one night, but I more than made up 
during the following episodes of the 
serial," he said. "The crowd at the second 
and subsequent episodes was larger than 
at the first. 

"We used to run serials on Friday. Fri- 
day is always a good day at a suburban 
house, so I decided to try them on Wed- 
nesday night. Wednesday had always 
been a poor night for business. I have 
exactly doubled my Wednesday night busi- 
ness, and Friday is just as good as it 
ever was. 

"Monday and Tuesday nights used to be 
awfully poor nights at the Grand, and 
as a result, we ran cheap pictures on 
those nights. 'What is the use of paying 
big money for pictures on a poor night?' 
was the way we argued. I have for 
months been trying the plan of booking 
the best stuff I can get for Monday and 
Tuesday nights, and as a result, they 
are now among our most profitable 
nights." 

Some of the RcN;ent Hits. 

"Out of the Fog" is playing to enormous 
crowds in Omaha, and "The Red Lantern," 
is booked to run two straight weeks at 
the Rialto, Des Moines, where no theatre 
has ever before attempted to run a pic- 
ture for more than one week. 

"Mickey" is on for six days at the 
Brandeis; "Common Clay" for a week at 
the Strand; "Out of the Fog" for a week 
at the Hialto, and "Fit to Win" is finish- 
ing up its second week at the Boyd. 
"Fit to Win" Makes Omaha Hit. 

"Fit to Win," the U. S. public health 
survey picture showing the cost of loose 
living, made one of the hits of the motion 
picture season at Omaha, last week. The 
picture is being handled in Iowa and 
Nebraska by Paul LeMarquand, of the Em- 
press Theatre management, Omaha, Neb. 

On Friday, before the picture opened 
on Sunday, it was shown to 150 ministers, 
doctors, social ■workers and city and 
county officials at a private showing. 
While 99 per cent, of the comment vyas 
highly favorable, Mayor Smith, of Omaha, 
denounced the picture as an insult to the 
soldiery of the country. The controversy 



waged hot through the columns of the 
Omaha World-Herald — and the crowds at 
Boyd grew. 

Men only were admitted until Wednes- 
day, when the women of the city de- 
manded the right to see the picture. Wed- 
nesday, all day, -women only were ad- 
mitted. During the rest of the showing, 
women only were admitted to the mati- 
nees and men only in the evening 

Harry "Watts Aids Loan Drive. 

Manager Harry Watts, of the Omaha 
Strand Theatre, showed the Victory Lib- 
erty loan pictures — which were handled 
by the new Omaha Film Board of Trade 
for the Omaha territory and aided the 
drive with a huge set. Scenic Artist Mc- 
Connell painted a battlefront scene on a 
canvass that covered the huge stage at 
the Strand. The scene showed front line 
trenches, with wire entanglements, and a 
ruined village at one side. The lighting 
effects were beautiful, gradually growing 
into the ^vord VICTORY, arching over the 
sky, and then flashing the word LOAN 
across the bottom of the scene. The 
effect was splendid and Manager Watts 
received many compliments for his patri- 
otic accomplishment. 

Booth Worked All the Stunts. 

Exhibitor R. R. Booth of the Paramount 
Theatre, Nebraska City, put over "Don't 
Change Your Husband" in money-making 
fashion, using the advertising methods so 
successfully employed by Showman 
Thomas of the Rialto, of Omaha. He had 
a girl telephone every woman in the city, 
saying only, "Don't Change Your Hus- 
band." He sent invitations through the 
mails, reading, "Don't Change Your Hus- 
band," and he used large newspaper space. 
He declares that small town exhibitors 
do not try enough to benefit by the ad- 
vertising successfully put over in the 
"key" cities. 

Taylor Helps Selzniok Celebrate. 

C. W. Taylor, manager of the Select ex- 
change in Omaha, hurriedly packed his 
evening clothes in his trunks the other 
evening and hurried to New York to help 
Mr. Selznick celebrate gaining entire 
ownership of the Select Pictures Corpor- 
ation. 
Must Substitute Printers' Ink for Gasoline. 

Lincoln has passed an ordinance pro- 
hibiting wagons or automobiles on the 
streets carrying banners to advertise mo- 
tion picture shows — or anything else. 




The Dogs of War Are Now Boogting the Victory Loan. 

International News shows these Belgian machine gunners and their faithful 
dogs in New York to slam the Germans with the final Liberty Loan. 



694 



THE MOVING PICTURE WORLD 



May 3, 1919 



KANSAS CITY REGENT CHANGES HANDS 

Frank Newman Sells His Picture Theatre and 
Also Amusement Company Stock to Syndicate 



THE Regent Theatre, which has been 
successfully operated by Frank New- 
man for two years, has been sold 
to Ben M. Achtenberg, Toby Brenner, Leo 
Brobecker, Samuel Brobecker and Robert 
Laykin for $150,000. The purchase in- 
cludes the building erected in 1916 and a 
99-year lease of the site SSVi x 76 feet. 
The purchasers also acquired the Frank 
L. Newman stock in the Regent Amuse- 
ment Company. The Regent will continue 
under the management of Mr. Newman 
w^ith no change in the bookings. This 
theatre was designed by H. Alexander 
Drake and has a seating capacity of 650. 
Lieut. Ralph Farber, who has returned 
from the army, has become the house 
manager in place of Jack Roth who is 
now manager of the Isis. 

Talbot Retunis to Kan-sas City 

H. W. Talbot, formerly manager of the 
Kansas City oflfice, but more recently of 
St. Louis, has returned as assistant man- 
ager of the Universal under Mr. Bush. 
A carefully selected crew of salesmen is 
being brought to Kansas City from New 
Tork, Brooklyn and other cities. H. N. 
Berman, general manager of exchanges. 
New York, and Barney Rosenthal, district 
manager, St. Louis, have been in the city 
superintending the transfer of the office. 
Wilson Buys Mozart 

Leland A. Wilson has purchased the 
Mozart, a suburban theatre in a good lo- 
cation, on the east side. It has a seating 
capacity of 512 and has been exhibiting 
Paramount, Pathe, Vitagraph and Gold- 
wyn films. The new proprietor, who will 
also be the manager, will continue the 
same class of attractions. 

Personal and Nctts Notes 

Howard Jameson, advertising manager 
for the Princess and Palace Theatres in 
Wichita, Kan., accompanied by Stanley 
Chambers, have booked Vitagraphs for the 
Princess, which runs vaudeville in the 
winter and moving pictures in the sum- 
mer. Only large productions will be 
shown. 

A. L. Kahn, of the Crescent Film Com- 
pany, has put two new salesmen on the 
road — Eddie Carr, formerly with the Vita- 
graph, and K. B. John, formerly with 
George Kleine, in the Missouri territory. 

The Kansas City Board of Trade held 
an enthusiastic meeting, April 19, which 
was attended by every member in the 




city. The board is modeled upon the St. 
Louis Board of Trade with which it will 
be associated. 

Two hundred Liberty Loan reels have 
been booked up solid in this district from 
April 20 to May 15. Each Kansas City 
exchange handled from 15 to 18 reels. 

W. P. Cuff has sold the Royal at St. 
Joseph, Mo., to Nat Block who also owns 
the Orpheum. M. W. Reineke will man- 
age both and has contracted for all the 
Mutual star films. 

K. L. Webster, of Buffalo. N. Y., has 
arrived as manager of the Triangle Film 
Company in Kansas City, vice A. N. Web- 
ster, w^ho has returned to New York. 

Leon Victor has sold the Missouri rights 
in "Mickey" to Jack Abrams and has re- 
moved to Omaha to exploit "Mickey" in 
that city. 

Morris Loewenstein, manager of the 
Majestic, Oklahoma City, Okla., was book- 
ing up new attractions at the Vitagrap-ii 
this w^eek. 

Gerald Akers, former branch manager 
of the Paramount at Omaha, has arrived 
in Kansas City to take charge of the 
branch house here. 

Homer Gill, formerly with the Vita- 
graph, is operating the roof garden at 
the Boat House in Wichita, for the sum- 
mer months. 

R. H. Fairchild has recovered from the 
flu and is again on the road for the 
Mutual. 

Earl McAvoy has engaged L. Living- 
stone, of Omaha, as traveling man in 
Kansas for the Mutual. 

S. R. Werner, of the Select, is in Kansas 
City auditing the books of the local office. 



Mildred Manning 

Who has a leading rolo in Great Authors' 

plcturization of Steward Edward 

White's novel, "The Westerners." 



Salt Lake Breezes 

Utali Gets Government F^Lms. 

A COMPLETE set of the government 
motion picture films and stills illus- 
trating war activities are to be 
turned over to the state of Utah by the 
United States committee on public infor- 
mation. The collection will be made 
a part of the exhibits of the State Histori- 
cal society and will form a complete his- 
torical version of America's part in the 
world war. Notice of the intention of the 
government to turn these films over to 
the state has been received by Governor 
Simon Bamberger from Charles S'. Hart, 
director of films. It will be possible for 
the state to loan these films to state in- 
stitutions, schools and other proper places 
fitted with projecting equipment. 

Picture Shown at Barratt Hall. 

The first moving picture exhibition in 
connection with the activities of the Lat- 
ter-day Saints university, were shown 
last week at Barratt hall. The activities 
of Thomas Edison was the subject of the 
reels. The motion picture apparatus is 
to be permanently installed on the roof 
garden of the new Smith memorial hall, 
upon its completion, and will form an im- 
portant part of the school activities. 

Bathing Girls Make Big Splash. 

A bevy of the Mack Sennett Comedy 
bathing girls appeared in person at the 
Paramount Empress Theatre this week, in 
connection with the comedy, "Yankee 
Doodle in Berlin." As was the case else- 
where, the show attracted wide interest 
and capacity business was reported for 
the three days the girls were at the 
popular showhouse. The innovation is 
proving highly successful. 

Kmpress Shoots "Plying Circus." 

Tho "flying circus" consisting of 9 war 
planes which visited Salt Lake City and 
flew over the valley last Thursday, the 
opening day of the Victory Liberty loan 




Dolores Cassinelli 

Overlooks a few things in her Pathe, 
"The Unknown Love." 



drive, was photographed by the Para- 
mount-Empress Theatre cameramen. The 
pictures will be exhibited soon at that 
showhouse. 



Iowa News Letter 

Pathe Office Is Making Records. 

MANAGER PAUL TESSIER of the local 
Pathe ofllce, has made a record dur- 
ing his short time at the head of 
the Gold Rooster output. Not only has 
he booked "Common Clay" into every 
representative theatre in the state, but 
has been obliged to order additional 
prints on the Pathe News and the serial 
subjects and is waging a big campaign on 
the Dolores Cassinelli pictures to be re- 
leased through the Pathe offices. D. E. 
Pratt, former cashier in the local office, 
has been promoted to salesman covering 
the southw^estern part of Iowa; Karl 
Hoeye, former booker who has just re- 
turned from service overseas, has also 
gone on the road and been assigned to 
territory in southwestern Iowa. Fred 
Normand is now representative for the 
American service in this territory and A. 
J. Huesman for the Hodkinson pictures. 

Mr. Tessier is co-ordinating the various 
departments in his oflice until he will 
have the maximum sales efficiency. It is 
planned to secure a new location for the 
office in the near future as the growth of 
the business has been such as to make 
the present quarters inadequate. 

Three Houses Combine on House Organ. 

The Rialto, Majestic and Casino the- 
atres are getting out a house organ en- 
titled "Rialjesino." Several thousand 
copies are distributed weekly at each 
house. The publication consists of four 
pages, neatly arranged with cuts and 
news matter pertaining to attractions and 
also carries a small number of advertise- 
ments which pay expenses and a sub- 
stantial profit. William C. O'Hare and 
E. H. Helmts are the editors. This is the 
first house organ published in Des Moines 
picture houses for some years. 

Fruedenfeld Enlarges His Orchestra 

Arthur Frudenfeld, who has been acting 
as manager of the American and Columbia 
theatres at Davenport, has been made 
general manager for "The Birth of a 
Race," which a company of which he is 
a member has secured for Iowa, Nebraska 
and Minnesota. 

Fruedenfeld will make the larger cities 



May 3, 1919 



THE MOVING PICTURE WORLD 



695 



in the territory to personally close first 
runs and will have two or three addition- 
al salesmen out. D. H. Blanchard and 
other Davenport capitalists are interested 
in the venture. 

Martin Is Gathering Them In. 

Freddie Martin, Iowa representative for 
the Film Clearing House, has closed a 
deal with the Rialto for several of his 
subjects the first of which "Life's Greatest 
Problem," played to satisfactory business 
the past week. Martin is making an ex- 
cellent sales record on the "ten, twenty- 
thirty" subjects. 

Strike Holds Up Des Moines Theatre. 

The building strike continues in Des 
Moines and the new Des Moines Theatre 
is still waiting for the resumption of ac- 
tivities to make it ready for opening. 
Scheduled to be dedicated on May 15, it 
is doubtful now if the house will be ready 
to open before mid-June. 

A. G. Stolte will be house manager. 
The Family Does Good Business. 

Manager Harry Hiersteiner, of the 
Family, has renovated his house. He con- 
tinues to do a real business with second 
ana third run on features and first run 
on the Pathe and Universal serials. 



BUSINESS IS BOOMING IN CINCINNATI 

And the Exhibitors Believe That Neither Heat 
Nor Prohibition Will Put Any Bad Crimp Into It 



Cleveland News Notes 

Picture Men Put Pep in Loan Week. 

ARCUS L.OEW, Nathan Ascher and 

Mother big picture folks were guests 
and speakers at a preliminary meet- 
ing and luncheon of the Cleveland film 
workers in Hotel Winton, for the purpose 
of putting pep into their part of the 
Victory Loan. 

Members of the Central Liberty Loan 
committee also were present and thanked 
the exhibitors and exchange men for their 
hearty cooperation in the past. 

Gnsdanovic Will Improve His Hous«. 
The Strand Theatre, Cleveland, will have 
a balcony added by the middle of the 
summer or next fall. Owner Paul Gus- 
danovic has decided that this popular 
downtown house needs more seats. The 
Orpheum, his other theatre, is also to be 
remodeled during th summer. 

Fine Chance for a Tenor. 
Lew Thompson, Universal film man, has 
bought a new car. Lew says if the one 
that was stolen is returned, he will sell 
It for a song. We hoped that he would 
give it to some starving newspaper man. 
Frank Gross Comes Back. 
Frank Gross, former owner of the Clark 
*Jational Theatre, Cleveland, is back in 
;he game, having purchased the Crown 
rheatre from Lou Wilk. 

Short Nens Items. 
E. J. Smith, manager of the Cleveland 
Jniversal, is back from a short vacation, 
it Mt. Clemens. 

Joe and Sam Deutsch, owners of the 
lun Theatre, Cleveland, have bought the 
tlenside. They are improving it. 

J. C. Flack, the Conneaut exhibitor, has 
ust returned from three weeks in Florida. 



Indianapolis News Notes 

i'rancis Will Open a New Seymour House 

J, NEW motion picture theatre of the 
(\ most modern type will be opened 
at Seymour, Indiana, within the 
lext few months, according to Frank 
i^rancis, w^ho represents a corporation 
iwning several motion picture houses in 
he Central West. Mr. Francis, who re- 
ently established the American Theatre, 
it Columbus, Ind., was in Seymour re- 
:ently seeking a suitable site for the 
lOuse. 

McCormlck Kntertatns Ne^vsies. 
Eighteen hundred newsboys and car- 
ters of The Indianapolis News were re- 
jently guests of S. Barret McCormick, 
nanager of the Circle Theatre, they saw 
••red Stone in a special showing of 
'Johnny Get Your Gun," which was shown 
Lt the Circle. Their old friend Fatty Ar- 
)uckle also drew a glad hand. 



REMARKABLE business in all the Cin- 
cinnati houses continues, despite the 
many counter attractions, such as 
boat excursions, baseball, and the fine 
spring w^eather, which naturally has a 
tendency to keep people out-of-doors. 
Every one of the houses, from the best of 
the first-run places to the smallest of the 
five-cent shows, report large crowds and 
big receipts. Your correspondent, in a 
stroll about town Sunday, found crowds 
at the doors of every picture theatre in 
the downtown section, waiting for a 
chance to get a seat. From present indi- 
cations, there will be no falling off in 
patronage until the very hot weather 
comes, and even then good business is 
liable to be enjoyed, as it has been the 
rule in Cincinnati that the people will 
patronize the picture houses even in mid- 
summer, as nearly all of the houses have 
eflScient colling systems, and the people 
have found that the signs announcing 
that it is 20 degrees coller inside are 
literally true. 

Believes That Prohibition Will Help Shiovrs. 
The question as to what effect the estab- 
lishment of prohibition will have on the 
picture business is one that is a matter 
of interest to the exhibitors and pro- 
ducers in Cincinnati. This is an especially 
timely subject at present, as the time is 
rapidly approaching when the amendment 
to the Ohio constitution goes into effect. 
A canvass of the trade recently made 
shows that the consensus of opinion is 
that the effect is bound to be beneficial. 
Although few of them desire to be quoted 
personally, one of the prominent exhib- 
itors in a talk with the writer said that 
it was bound to help the picture business, 
as the people must have some kind of 
recreation, and with the saloons closed, 
many of the men w'ho have spent their 
leisure time there will surely gravitate 
to the theatres. Another especially optim- 
istic though anonymous exhibitor called 
attention to the fact that in the nature 
of things, there will be more nickels 
and dimes for the women and children, 
who are the best patrons of the movies. 
All of them agree that the enforcement 
of prohibition cannot possibly hurt the 
business, and that if there is any change 
it will be for the better. 

Exhibitors .\re Busy Pushing: Loan. 

At the present writing the men in the 
trade are taken up with the activities in 
connection with the Victory Loan cam- 
paign. All of the exhibitors have given 
free use of their houses to the committee 
in charge for any use which will aid in 



putting the city over the top. Slides and 
films in support of the Loan are exhibited 
at every performance, and between the 
shows four-minute speakers are making 
their appeals to the spectators. These 
features always have been an important 
part of all patriotic drives in Cincinnati, 
and the committee appreciates the whole- 
hearted co-operation given them by the 
local picture men. 

The display of patriotic moving pictures 
in support of the Loan in prominent down- 
town display windo'ws has been started, 
attracting thousands of people, and at 
times seriously impeding traffic. The first 
of these was shown in the headquarters 
of Team V, at 418 Walnut street, and met 
with such instant success, that others w^ill 
rapidly be added. The local exhibitors 
are lending their extra machines and 
operators to this worthy cause, and they 
will undoubtedly have a good effect on 
the sales of bonds. 

Lyric Goes to Pictures for Summer. 

The Lyric Theatre, after its successful 
season with the legitimate and musical 
comedy shows, will, on May 11, be taken 
over for the summer season of pictures 
by Manager I. Libson, manager of the 
Walnut, Strand and Family theatres. He 
announces an interesting list of big fea- 
tures and some pleasant innovations to 
brighten the programs. 

Saw His Brothers on the Screen. 

An interesting incident occurred in one 
of the local picture houses displaying the 
Pathe News one night last week, when a 
man in the audience suddenly was con- 
fronted with a close-up view of two 
brothers who fought in Palestine with 
Allenby. The spectator was M. Simpkins, 
of 759 West Ninth street. 

Champion Joins McMahan & Jackson. 

H. Y. Champion is now with McMahan & 
Jackson, as salesman, to cover Ohio, In- 
diana and Kentucky territory. 

On the Screen in Cincinnati. 

The features at the flrst-run houses 
for the week are as follows: 

Gifts. — Margaret Marsh, In "The Eter- 
nal Magdalene." 

Walnut. — Mary Pickford, in "Captain 
Kidd, Jr." 

Strand. — Elsie Ferguson, in "The Mar- 
riage Price," and Charlie Chaplin, in a 
revival of "Police." 

Alhambra. — Madelaine Traverse and 
Thomas Santschi, in "The Love That 
Dares." 

Family. — Harold Lockwood, in "The 
Great Romance." 




Guess in Your Turn. Has She Opened the Safe at the Right? 

If you can't decide, you'll have to wait until you see Evelyn Nesbit 
in her coming Fox, "A Fallen Idol." 



6% 



THE MOVING PICTURE WORLD 



May 3, 1919 




Salvation Army Picture 

Was Created by Experts 

CHARLES E. WHITTAKER, who has 
been responsible for the original 
stories or the adaptations of many- 
Paramount and Artcraft pictures, is the 
author, and Edward Jose was the director 
of "Fires of Faith," the special production 
made by the Famous Players-Lasky Cor- 
poration with the Salvation Army, which 
is shortly to be released. Beulah Marie 
Dix prepared the scenario. 

The story of the Salvation Army in 
peace is scarcely less thrilling and inspir- 
ing than the story of the Salvation Army 
in war, and both of these phases have 
been covered by the author. Enthusiasti- 
cally sharing in the belief that the public 
should be given an opportunity to know^ 
more of the Salvation Army's actual op- 
erations and affairs. Commander Evange- 
line Booth herself carefully read and ap- 
proved Mr. Whittaker's script and con- 
sented to appear in the picture in authen- 
tic scenes sho^wing the Army's activities. 

Mr. Whittaker has created a story of 
several persons thrown together by the 
exigencies of Fate. How they are all 
aided by the army, how they are finally 
united beneath the standards of America 
and of the Army of Christ, and the work 
of the body during the war and prior to 
it — all of these features are to be found 
in the story which contains as well ma- 
terial showing the birth and development 
of the organization. There is said to be 
an abundance of heart appeal and while 
many of the scenes are intensely dramatic 
there is much wholesome comedy to di- 
versify the showing. 

In some of the scenes filmed in Cali- 
fornia nearly a thousand persons were 
used and the effects obtained are said to 
be astonishingly realistic. 



Christie Has Four New 

Comedy Releases Ready 

BOBBY VERNON and Dorothy DeVore 
appear together in a college story 
"Marrying Molly" which was direc- 
ted by William Beaudine. The story is 
by Karl Coolldge and photography by 
William Piltz. 

"Apartment Twenty-Three" which Is 
the Christie Comedy release following 
"Marrying Molly," presents Ethel Lynne 
and Earl Rodney in an amusing situation 
of love and business. William Beaudine 
also directed this picture. The story is 
by Clarency Whltaker and photography 
by A. Nagy. 

Bobby Vernon and Dorothy DeVore 
appear together again In "Lost — a Bride- 
groom," directed by Scott Sidney from 
W. Scott Darling's story. For those who 
suffered from the "flu," this comedy of 
marriage and influenza will prove a 
humorous reminder of the funny side of 
sickness. 

"Stop — Look — and Listen" presents 
Ethel Lynnc, .Tay Belasco and Earl Rod- 
ney. The story, which was written by 
Ben Cohn and directed by William Beau- 
dine, contains a number of diverting situ- 
ations in which the wrong man is 
arrested half a dozen times, but finally 
gets the girl. 




Robert Gordon 

Who, with His Dimple, Will Be seen 
with Sylvia Breamer in the Next Blackton 
Features Released Through Independent 
Sales. 



Bray Pictograph Shows 

Oregon Mountain Scenery 

A WEALTH of screen entertainment is 
said to be provided in the Para- 
mount-Bray Pictograph release of 
April 20, which contains three of the most 
novel and entertaining subjects seen in 
some time. The first feature is called 
"Fun in Feet," and is an amusing pic- 
turization of how easy it is to read char- 
acters in the feet, as well as in the hands, 
liead or face. 

The scenic feature carries one through 
some of the most beautiful sections of the 
State of Oregon, and depicts the grandeur 
and beauty of the mountains and rivers. 
Mount Jefferson, the highest peak in Ore- 
gon, and other majestic mountains of rock 
and snow are pictured in a manner to 
thrill and delight the spectator. The 
great Multonomah Falls, Columbia River, 
one of the great scenic w^aterways of the 
world, and other beautiful scenery have 
been faithfully mirrored by the camera 
making a picture of rare beauty. 

Bobby Bumps is again seen in a Bray 
cartoon by Earl Hurd. The subject is 
"Bobby Bumps' Lucky Day." 



Select's Special Gets Big: Start. 

With bookings in twenty-six New York 
houses, including twenty-five Loew the- 
atres and the Mount Morris, Select Pic- 
tures' special super-production, "Bolshe- 
vism on Trial," has been given a big start 
on what promises to be a triumphant tour 
of first-run theatres in every town and 
city in the country. 

Play dates on "Bolshevism on Trial" at 
the Loew houses commence during the 
last week of April and run Into the sec- 
ond week In May. 



Kilgour and Phillips Have 
Big Roles in Lytell Film 

Two sterling actors have been engaged 
by Metro for important parts in 
Bert Lytell's "The Lion's Den," 
written by Frederick Orin Bartlett. 

Augustus Phillips and Joseph Kilgour 
are both well-known actors with many 
difficult character and heavy creations to 
their credit. 

Mr. Phillips has for several years 
occupied a permanent place in the affec- 
tions of New York theatregoers. A rather 
remarkable tribute to this actor's ability 
is the fact that during his career of a 
dozen or more years on the stage, he ap- 
peared under only two managements — 
his own and that of Mrs. Mary Gibbs 
Spooner. 

His motion picture career includes 
parts in many of the screen's biggest of- 
ferings. 

Joseph Kilgour has held an undisputed 
position as one of America's foremost 
actors for several years, and his name has 
been associated with some of the greatest 
stage successes of the present day. 

Mr. Kilgour started his stage career 
early. He began in a stock organization 
which educated him in many types of 
character parts, and when he made his 
debut in the legitimate he created a last- 
ing impression upon Broadway producers. 

For some time now Kilgour has been a 
regular Metro player, having been seen 
in "Blind Man's Eyes," "The Parisian 
Tigress" and "The Divorcee." 

Both Phillips and Kilgour have been 
cast in "The Lion's Den" in important 
roles which fit their individual talents to 
a nicety. 



"Sunnyside," Chaplin's 

Newest, Is Completed 

AMID the rejoicing over peace comes a 
timely exemplification of sunshine 
and merriment in the completion of 
Charlie Chaplin's current picture "Sunny- 
side." 

The fascination of this rural tale has 
taken the "eminent expressionist" far 
away from the usual screen conventionali- 
ties, leaving him free to roam and ro- 
mance the green fields of simplicity In 
search of comedy outcomes. 

While "Sunnyside" smiles a welcome to 
the occasional visitors from the outside 
world, some few of the meagre popula- 
tion have developed personalities whose 
self-centered ideas hold little considera- 
tion for life beyond their all-proud vil- 
lage. But among them is one in whom 
the splendor of sunshins and youth has 
planted that delicious endowment, humor. 

Of course that particular "one" is none 
other than Charlie, whose ingenuous 
mirth not only refuses to falter at the 
seeming disappointments of a small-town 
fate, but masters the sting of menial 
duties by idealizing his common-place life. 

Edna Purviance, leading woman, ap- 
pears to advantage in her wholesome por- 
trayal of the unsophisticated village lass. 
Other favorites in the cast are Albert 
Austin, Henry Bergman, Tom Wilson, 
Loyal Underwood, Tom Wood and Parks 
Jones. 



May 3, 1919 



THE MOVING PICTURE WORLD 



697 



Many Repeat Bookings on 
Anita Stewart Productions 

A RATHER unusual evidence of pop- 
ularity comes to Vitagraph's Anita 
Stewart productions through the 
rapidity with which return dates are be- 
ing booked by exhibitors who have played 
Vitagraph's first Anita Stewart produc- 
tion, "From Headquarters," and who have 
booked, but not yet played, the second 
production, "Two Women." 

"From Headquarters" was released on 
March 10 and it will be remembered that 
conspicuous among its bookings were the 
big Metropolitan circuits including Fox, 
Moss and Poli here in the East and the 
big chains in the Middle West and the 
Far "West. 

"Two Women" is scheduled for release 
on April 28, yet a great many exhibitors 
with "Two Women" on their books for 
showing have already booked a return 
date on "From Headquarters." 

Both "From Headquarters" and "Two 
Women" were directed by Ralph Ince and 
were edited by George Randolph Chester. 
"From Headquarters" is a tense police 
drama and "Two Women" is a James 
Oliver Curwood story of an altogether 
different type from the first Anita Stewart 
release. 



Pathe News Shows Thrilling 
Air Views for Victory Loan 

THE Liberty Loan aerial photography 
done by the Pathe News has earned 
high commendation from both Gov- 
ernment officials and exhibitors, some of 
whom declare that the flying views shown 
in issue No. 30 "have all of the thrill 
quality of the real serial stuff." The pic- 
tures were exclusive. 

In the Victory Loan pictures. Secretary 
Glass is shown sending appeals to the 
people for the success of the loan via air 
messenger. A Pathe cameraman in a plane 
close by was on the job to get every de- 
tail of the demonstration. And when the 
messenger took to tlie air the Pathe News 
man was right after him, and showed how 
thousands of leaflets were dropped on the 
cities below. The most remarkable fea- 
ture was the close views of the plane and 
the movements of the daring operator as 
he left his seat and tinkered about the 
speeding plane. 



"Our Teddy" Popular in Japan. 

The fame of "Our Teddy," the author- 
ized Roosevelt picture, has spread to 
Japan. A letter was recently received at 
the McClure offices from Kikuo Kazemi, 
a leading Tokio exhibitor, stating that 
scores of requests had come from his 
patrons and friends for information as to 
when the screen version of Roosevelt's 
life was to be shown in the Orient. Kazemi 
declared that Roosevelt was probably the 
most popular American in Japan, due 
chiefly to his broad-minded attitude 
tow^ard the Japanese immigration dis- 
putes when he was President. So great 
has been the interest aroused in Tokio 
over the news that a motion picture has 
been made of Roosevelt's greatest ex- 
ploits that Kazemi is planning a special 
lobby display at the Denkikwau Theatre, 
the largest in Tokio, of "stills" from "Our 
Teddy" and photographs of the actors 
taking the chief roles in the picture. 



"The Usurper" Is Next Williams Release 

Earle Williams' next release, "The 
Usurper," which Vitagraph has scheduled 
for release the end of April, was original- 
ly produced on the st^age by the late Nat 
Goodwin. It was written by I. N. Morris 
and the screen version has been directed 
by James. Young. 

Mr. Williams' support includes Louise 
Lovely, Bessie Eyton, Bob Russell, Frank 
Leigh, Billie Elmer, Jay Morely, Audrey 
Chapman and Lillian Langdon. 




Here You See the Sessue Hayakawa "High Sign" — Grand Rapids Only. 

"A Heart in Pawn" .Shared the Strand's Sereen with "Wliitewashert Walls" the 

Week of April 6, While at the Majestic "Exhibitors-Mutual Week" 

Was Observed Through "What Every Woman Wants" and 

-Mirtin Johnson's "Cannibals." 

Strong Pictures on Robertson-Cole Schedule 



AN imposing array of productions have 
been completed by various Robert 
son-Cole units for release through 
Exhibitors Mutual. 

"The Courageous Coward." an eventful 
play relating the struggle of a man to 
overcome a supposed act of cowardice but 
which was really the bravest deed a man 
could commit for a friend, is the latest 
Sessue Hayakawa contribution to the 
Uobertson-Cole list of Haworth offerings. 
Thomas J. Geraghty wrote the story and 
William Worthington directed. 

The National Film Corporation pro- 
claims "The Love Call" upon which Billie 
Rhodes recently added the finishing 
touches. Taken from a novel by Majorie 
Benton Cooke which appeared in serial 
form in many of the leading newspapers 
of the country, "The Love Call" is a 
light comedy drama. The star is seen in 
a sympathetic role, marked by her un- 
dying faith in her father, a retired sea 
captain who was loved by no one but his 
"Kid," as Miss Rhodes is known in this 
production. 

Few actors are so hard to fit to stories 
as is Henry B. Walthall. This actor is of 
such a distinctive type that it is a rare 
occasion when a story is written that 
suits his capabilities. But in "Modern 
Husbands," which the National Film Cor- 
poration has just produced with Walthall, 
for release by Robertson-Cole through 
Exhibitors Mutual, he has a role which 
was made almost to order for him. The 
play is probably the strongest in popular 
appeal that Walthall has been supplied 
since joining National. The picture was 
w^ritten by Lee Royal, and directed by 
Francis H. Grandon. 

Having recovered from a recent illness 
contracted after her short visit to New 
York, Alma Rubens is again back in the 
Brunton studios preparing her second 
picture for Robertson-Cole. The produc- 
tion is still unnamed, but it is a story of 
the Yukon. A select cast has been en- 
gaged by the Winsome Stars Corporation 
to support Miss Rubens. 

"The Mints of Hell," the newest Des- 
mond offering, was directed by Park 
Frame under the supervi^on of Jesse D. 



Hampton from a story by James B. 
Hendryx. ilany of the scenes were filmed 
in the heart of the sierras -at Truckee, 
Cal., and the big snow scenes were taken 
during a blizzard which left six feet of 
snow on the ground. 

Bessie Barriscale is still devoting all 
her energies to making " Josselyn's Wife," 
taken from the novel by Kathleen Norris. 
Little news has come out of the Brunton 
studios regarding the production of this 
story. Miss Barriscale is being directed 
by Howard Hickman. 



Author of "Red Lantern" 
Praises Screening of Novel 

EDITH WHERRY, who wrote the novel, 
"Tlie Red Lantern," which is the 
basis for the ne-w Nazimova super- 
production, visited the Metro studios to 
see her story taking shape as a photo- 
play. She marveled at all she saw and 
declared it was a revelation to behold the 
characters — Mahlee, the Eurasian girl, 
played by Nazimova; Sam Wang, the 
sinister Boxer leader; the Dowager 
Empress of China and all the rest — stand- 
ing before her in the flesh. 

"I can see that some alterations have 
been made in my story in the course of 
adapting it to the camera," said Miss 
Wherry, "but the changes have in nowise 
affected the main incidents, nor the gen- 
eral trend of the narrative. The changes, 
if anything, have made the story more 
compact. A few characters have been 
grouped, which were not so closely related 
in the book. But the effect of this, I am 
sure, will be to heighten the interest of 
the spectator in a motion picture theatre. 

"The Pekin street setting is quite the 
most marvelous thing of its kind that I 
have ever beheld. 

"And the types selected to surround 
Nazimova bring back vividly my girlhood 
memories of China. Sam Wang is the 
Eurasian doctor to the life. To look at 
him in the flesh — even though his is an 
actor, in grease paint — and to see several 
of the low-caste Boxers, fairly made my 
flesh creep," said Miss Wherry. 



698 



THE MOVING PICTURE WORLD 



May 3, 1919 



Next Norma Talmadge Picture Is "The New Moon" 



NORMA TALMADGE'S coming Select 
picture, "The New Moon," is nearing 
completion, and with the cutting and 
titling, which is expected to be finished 
during the ensuing weelt, the production 
will be ready for distribution as a May 
attraction. "The New Moon" is a Russian 
story. It was written by H. H. Van Loan, 
and directed by Chester Withey, who also 
wrote the scenario. 

The story concerns the Russian insur- 
rection and the Nationalization of women. 
Miss Talmadge has the part of a Russian 
princess. The picture opens amid a scene 
of much festivity in the Princess' palace, 
■which is suddenly transformed into a 
chaos of disorder. A bomb is thrown, 
killing and injuring many of the guests, 
including the Princess' mother. It is an- 
nounced that the Bolshevists have sur- 
rounded the Palace, and that the w^omen 
are ordered to register at the National 
bureau. 

The Princess escapes, leaving her 
fiance. Prince Michail Koloyar, behind. 
This role is played by Pedro de Cordova, 
Miss Talmadge's leading man. 

Miss Talmadge is surrounded by a cap- 
able cast, including, in addition to Pedro 
de Cordova, Charles Gerard, who has the 
role of Theo. Kameneff; Stewart Holmes, 
who plays Orel Kosloff; Marc McDermott, 
as Vasill Lazoff; Ethel Kaye, as Masha, 
and Marguerite Clayton and Harry Soth- 
ern in other important parts. 

Every detail of the insurrection move- 
ment in Russia has been carefully at- 
tended. The continuity is even, and the 
etory itself is one of more than average 
interest. 



De Mille's New Artcraft Is 
Praised at Private View 

A PRIVATE view of Cecil B. DeMille's 
new Artcraft special, "For Better, 
For Worse," by Edgar Selwyn and 
Jeanie Macpherson, was given for a half 
dozen officials and others the other night 
at the Lasky studio, and the enthusiasm 
which greeted every compelling moment 
in the drama is cited as an evidence of 
the fact that the picture will live up to 
all promises made for it in advance. 

The emotional appeal is big, according 
to those who witnessed it in a critical 
capacity and otherwise. The logic is 




sound, the presentation and acting fault- 
less, and the direction rises clear out of 
the average class. The production is time- 
ly, the problem being one that will be 
appreciated by every one. 

The acting of Gloria Swanson, Elliott 
Dexter, Tom Forman, Wanda Hawley, 
Theodore Roberts, Raymond Hatton and 
others is said to be indicative of even 
greater power than in previous pictures. 



"Gates of Brass" Regarded 

by Keenan as His Best 

FRANK KEENAN entertained a party 
of 40 at the Robert Brunton studios, 
Los Angeles, the evening of April 
10 at a pre-view showing of "The Gates 
of Brass," a five-act drama, in which the 
actor-producer has the role of "Jim" 
Blake, tin-horn gambler, afterward J. 
Hatfield Blake, promoter of shady enter- 
prises, which bring him great wealth, fol- 
lowed by unhappiness and disaster. 

The play gives Mr. Keenan ample op- 
portunities to display his versatility as 
a character actor, and he makes the most 
of every situation. 

Through the drama runs an appealing 
story of youthful love, in which Lois Wil- 
son, as Margaret Blake, motherless 
daughter of the gambler, and George 
Fisher, as "Dick" Wilbur, son of one of 
Blake's dupes in a crooked mining deal, 
figure prominently. Others in the cast 
are Lillian Langdon, Edwin Tilton, Clyde 
Benson and Tom Bates. 

Mr. Keenan regards "The Gates of 
Brass" his best screen production. The 
prologue is short and the story that fol- 
lows is of absorbing interest. It has the 
convincing ring of truth. The numerous 
indoor and outdoor scenes are realistically 
photographed. 



Helene Chadwick Has Lead 
in "Caleb Piper's Girl" 

HELENE CHADWICK interprets the 
title role of "Caleb Piper's Girl," a 
five-act comedy-drama produced by 
Astra, which will be released by Pathe on 
May 18. 

Miss Chadwick's portrayal of the ab- 
sent-minded old bookworm's daughter, 
upon whose shoulders descends the burden 
of household maintenance, is quite the 
best thing she has done for the screen. 

The picture is a vivacious comedy- 
drama. There are some tugs at the heart- 
strings when we fear that after all her 
efforts to save the old home her daddy 
may be evicted by the grasping old 
villager who has bought up the mortgages, 
and we are given some touches of dra- 
matic intensity when the rustic lover tries 
to enforce a marriage by means which 
are devious and underhanded; but in a 
general manner of speaking this is a 
comedy-drama which will provide a solid 
liour of good entertainment. 



A Dogged Expression. 

Oh, Far from It! Marion Davies, In Her 

Select "Getting Mary Married," 

Doesn't Believe in 'Em. 



.Some British Ilits In Holmes Travelogrne. 

The April 20 release of the Paramount- 
Burton Holmes Travelogues embodies an 
interesting trip in England in war time 
with Mr. Holmes. First, one vists a school 
devoted to the teaching of cookery to the 
British Army cooks. 

Next comes the tank garage, where one 
boards a real battle-scarred tank, if it 
lias sufficiently recovered from its wounds, 
and takes a joy ride. Tlien one visits one 
of the big aviation fields, there to see 
liritish men and women, and some 
"Yanks," tuning up, testing and perfect- 
ing the huge bombers and the smaller 
scout and battle planes. 

Then the School for War Dogs is visited, 
and we are shown how these animals were 
taught to pass through or over barbed 
wire entanglements, through smoke 
screens or against rifle-flre. 




Lois Wilson 

Who Supports J. Warren Kerrigan 
in Hodkinson's "The Best Man." 



How a Connecticut Manager 
Played "Courageous Coward" 

WALTER GRIFFITH, manager of 
Poll's Bijou Theatre in New 
Haven, Conn., for the first time in 
three years played Sessue Hayakawa in 
his latest Robertson-Cole release through 
Exhibitors Mutual entitled "The Courage- 
ous Coward" and displayed excellent show- 
manship in exploitation, in display and 
in advertising. The Bijou lobby and in- 
terior was entirely decorated w^ith 
Japanese lanterns and Oriental trim- 
mings. 

Mr. Griffith did not stop at his lobby in 
putting over the picture but had his girl 
ushers in Japanese costume, with Chrys- 
anthemums placed at the side of their 
heads. 

It was a splendid display, and one that 
created not only increased attendance at 
the theatre, but also aroused comment on 
the originality of the decorations. Mr. 
Griffith is a thorough showman, has been 
with the Poll Circuit for twelve years, 
and has gained his success through his 
original ideas in putting his shows before 
the public. 

Reports from Mr. Griffith as to the 
merits of "Courageous Coward" are that 
standing room business prevailed during 
the three day run at his house. 



Natalie Talmadge in "By Rigrlit of 
Conquest" Cast 

Natalie Talmadge is now a member of 
the cast for the next Norma Talmadge 
production, "By Right of Conquest." 
Natalie will play "Janie," quite an im- 
portant part in this story by Arthur Horn- 
blow, editor of the Theatre Magazine. 
Natalie Talmadge has appeared with both 
her sisters Norma and Constance, in prev- 
ious productions. 

Edward Jose, the Belgian, has signed 
a contract with Mr. Schenck to direct the 
picture. Mr. Jose had a long and success- 
ful career on the speaking stage in France. 



First of Tliree RemalnlnK Dreir Comedies. 

The first of the three Paramount-Drew 
comedies made by the late Sidney Drew 
and Mrs. Drew and yet to be released by 
the Famous Players-Lasky Corporation is 
scheduled for April 20. This is "The 
Amateur Liar," by Albert Payson Terhune. 



May 3, 1919 



THE MOVING PICTURE WORLD 



699 



Request Advance Dates on 
"The Veiled Adventure" 

BRANCH managers in nearly every Se- 
lect exchange in the country have 
received numerous requests for ad- 
vance play dates on Constance Talmadge's 
current attraction. "The Veiled Adven- 
ture." Already first-run showings have 
been announced for Chicago, Boston and 
Louisville theatres, including a w'^eek at 
Sig Faller's Bijou Dream in Chicago. 

"The Veiled Adventure" is said to be 
one of the most entertaining pictures Miss 
Talmadge has ever made, presenting her 
in a number of widely diversified and 
amusing roles. The story is a fast-mov- 
ing comedy plus drama type. First, as a 
charming debutante, then as the propri- 
etress of a manicure shop. Miss Talmadge 
finds plenty of opportunity for side- 
splitting situations. 

Harrison Ford is Miss Talmadge's lead- 
ing man. He is supposed to be a diamond 
in the rough from Texas, but Miss Tal- 
madge soon massages him into a respect- 
able gentleman of the first water. The 
other members of the cast are Stanhope 
Wheatcroft, Vera Doria, Rosita Marstini, 
T. D. Crittenden, Eddie Sutherland, Mar- 
garet Loomis and Vera Sisson. 

"The Veiled Adventure" is an original 
story written especially for Miss Tal- 
madge by Julia Crawford Ivers. who also 
w^rote the scenario. It was directed by 
Walter Edwards, and the photography is 
by James C. Van Trees. 



Special Aids for "Mag^dalene" in Chicai^o. 

A special publicity service for the four- 
week engagement of "The Eternal Mag- 
dalene" at the Bandbox Theatre in Chi- 
cago's loop district has drawn the atten- 
tion of the entire city of Chicago to the 
Goldwyn extra. Quarter and half page 
display advertisements in the Chicago 
morning and evening papers, combined 
with reader publicity in the columns of 
virtually all of the newspaper screen 
critics, and endorsements by leading citi- 
zens, have focused interest on the picture 
in an extraordinary fashion. 

Among those who have added their 
words of praise and backing to the ex- 
hibition of the picture by Manager John 
Keans of the Bandbox are Harry B. Mil- 
ler, prosecuting attorney of Cook County; 
Wells M. Cook, Harry Fisher, and Ed- 
mund K. J. Jarecki, associated judges of 
the municipal court, and Dr. Anna Dwyer, 
of the Chicago Morals Commission and 
Morals Court. 



"Eternal Ma^irdalene" Gets Heavy Bookings 

Goldwyn announces that receipt of more 
than 300 contracts on "The Eternal Mag- 
dalene," the Goldwyn extra, within the 
last ten days. The success achieved by 
the virile drama of compassion at pre-re- 
lease showings in Chicago, Milwaukee, 
Minneapolis and in several large cities oi 
the East has stimulated bookings. 

" 'The Eternal Magdalene' opened to 
capacity business," was the report by wire 
from John Keane, manager of the Band- 
box Theatre, Chicago, where the Goldwyn 
extra opened a four week's engagement 
yesterday. 

A recent trade showing of the picture 
in the Minneapolis Goldwyn office resulted 
in bookings by a score of prominent ex- 
hibitors in the Northwest. 

Trade showings at the Pittsburgh, Dal- 
las and Atlanta Goldwyn exchanges were 
also productive of many immediate book- 
ings. 



800 Chinese Talie Part in "Red Lantern" 

The Metro studios in Hollywood, looked 
like an arsenal after an earthquake when 
Albert Capellani, Nazimova's director, 
finished directing the Pekin street battle 
scenes in "The Red Lantern," the Russian 
actress's coming superproduction. Eight 
huiiuieu Chinese were the Boxer "army" 
aiiu every man jack of them was armed 
wim &oiiie son of weapon. 




See i*- 

sd your fa-vonie Pictd|| 



Alb«rt [ Smith 4nd Cyrus Tot«ns0nd_£ifady ^ 

, — - ■" T-" Trlli 



Looks As If the Old Cabin Home Were on a Bust. 

Anyhow it's about due for one in this 24-sheet scene from the Vitagraph serial, 
even if it is on waterfall-wagon. 

Big Billboard Campaign on New Vitagraph Serial 



VITAGRAPH has perfected its plans for 
one of the largest billboard cam- 
paigns in its history in connection 
with the release of the Antonio Moreno- 
Carol Holloway serial, "Perils of Thunder 
Mountain." 

Eight 24-8heet sketches by as many 
different artists were submitted, and from 
these the selection for the stand was 
made. The 24-sheet pictures one of the 
big thrills in the serial, a novelty not 
only in the matter of billboarding but like- 
wise a thrill that may well earn for itself 
the reputation of the most sensational 
spectacle that the screen has so far wit- 
nessed. 

The hero and heroine are shown on the 
roof of a shack being swept away by a 
mountain torrent toward a waterfall that 
is sure to annihilate them. The poster is 
being printed in striking colors and with- 
in a few weeks will cover stands from one 
end of the country to the other. 

Vitagraph's billboard campaigns on its 
serials heretofore have been potent aids 
in launching these chapter plays and the 
stand of "Perils of Thunder Mountain" is 
by far the most enticing of all of Vita- 
graph's series of 24-sheet smashes. 

The serial was written by Albert E. 
Smith and Cyrus Townsend Brady. The 
serial is in fifteen episodes and is now 
well under production. Antonio Moreno 
and Carol Holloway are the stars and R. 
N. Bradbury and William Baumann are 
the directors. 

"Perils of Thunder Mountain" is a real 
snow serial. The greater part of the ac- 
tion takes place in the midst of vast 
reaches of snow. The serial company 
worked for weeks in Truckee, Cal., and 
secured some wonderful snow scenes. 

Vitagraph counts specially on the snow 
element in the serial as a summer attrac- 
tion for it is felt that during the hot 
months, the production with its beautiful 
shots of great snow drifts w^ill be a most 
welcome spectacle for screen followers. 



Exhibitors Praise Latest 
Marion Davies Select Film 

MARION DAVIES' latest Select picture, 
"Getting Mary Married," released 
early in April, is declared by many 
exhibitors to be the best picture Miss 
Davies has ever made. The story was an 
original one by John Emerson and Anita 
Loos. It was directed by Allan Dwan. 

In no other picture in which Miss 
Davies has starred has she appeared to 
such excellent advantage as in this pro- 
duction. Every detail of direction and 
photoplay has been carefully executed. 

One of the many reasons for its success 
is said to be the naturalness and sim- 
plicity of the story, which concerns a 
likable, every-day girl whose mother 
dies and leaves her in the care of a 
wealthy step-father. As interpreted by 
Miss Davies, the character is perfection 



in itself. Early in the story she w^ins the 
sympathy of the audience, and she holds 
it until the last minute of a happy and 
entertaining end. 

Exhibitors who have seen "Getting 
Mary Married" are loud in their praise of 
Miss Davies' work, and one has char- 
acterized It as the finest example of act- 
ing he has seen in any picture this year. 



First of Emmy Wehlen's 

New Comedies Listed 

THE first of Emmy Wehlen's new series 
of romantic comedies to be produced 
under her new contract with Metro 
will be released May 5, according to an 
announcement just issued by that firm. 

"The Amateur Adventuress" is the title 
of the play, Metro having retained the 
name of the original novelette by Thomas 
Edgelow as published in a popular maga- 
zine, from which this comedy of life in a 
big city was taken. 

June Mathis. head of Metro's scenario 
department, and Luther A. Reed, one of 
their most capable technicians, collab- 
orated on this screen adaptation of the 
story. 

Surrounded by a notable cast, the for- 
mer musical comedy star has on more 
than one occasion during the production 
of the picture displayed a marked dra- 
matic power of expression which will 
serve both as a surprise and treat to her 
followers. 

One of Metro's leading directors, Henry 
Otto, has brought out in Miss Wehlen, an 
artistic side of her personality which has 
heretofore lain dormant. 

Part of the story is unfolded in the 
exclusive suburban Larchmont, outside of 
New York, and for these scenes some of 
the most beautiful sites in the outlying 
sections of Hollywood, Cal., have been 
photographed. 

Among the principals in the cast sup- 
porting the star are Allan Sears (leading 
man). Gene Pallette, William V. Mong, 
Marion Skinner, Lucille Ward, Bonnie 
Hill and Victor P' " 



i^Sfi«*'A 



Uses "Bolshevism on Trial" Stationery. 

Harry H. Hicks, branch manager of 
Select's Cincinnati exchange, is employing 
every trick to put over Select's "Bolshe- 
vism on Trial." In addition to the adver- 
tising matter with which Select branch 
managers have been supplied by the home 
offlce, Manager Hicks has gone one step 
further by making his letterheads work 
as well as his salesmen. Every letter 
that leaves the Cincinnati exchange car- 
ries the head and hooked hand of the 
Bolshevist which Select uses in its trade- 
paper advertising. This is printed across 
the full face of the sheet, with a light 
impression, forming a background of 
faint red. 



"00 



THE MOVING PICTURE WORLD 



^lay 3, 1919 



Robertson-Cole Buys Three Michelena Productions 



THE entire series of three productions, 
upon which Beatriz Michelena and 
her own company have been work- 
ing: for more than a year, has been pur- 
chased by Robertson-Cole Company. This 
announcement follows the statement 
issued by this organization last week to 
the effect that "Just Squaw." first of the 
series, had been purchased for release 
through lOxhibitors Mutual. 

"Just Squaw" lias been made ready for 
release, and in order there will follow 
"The Deadline" and "The Spitfire," each 
a drama of life in the west in the glori- 
ous days that unhappily are now but 
cherished memories. 

George Middleton, who directed "Just 
Squaw" which will shortly be screened 
for the first time in New York, also 
handled the reins on "The Deadline" and 
"The Spitfire." 

There will be many distinctive features 
to make the Michelena contributions to 
the silent drama noteworthy additions to 
the high standard for which Robertson- 
Cole products aie noted. 

Not the least of these will be the in- 
corporation of a distinctive line of titling. 
When Director Middleton found he couldn't 
improve his play, he went ahead and im- 
proved the titling. He devised a title 
upon which the head of the character 
speaking the lines appears in the upper 
left hand corner. 

"Just S(|uaw" is expected to give the 
Michelena series a good start. Combin- 
ing all the elements of good melodrama 
with its barrier of blood — the most in- 
surmountable barrier in the world — the 
picture contains a strong appeal to pic- 
ture audiences. 

The story was written by Earl Snell. 



Raises Admission Prices on 
"Eleventh Commandment" 

THE ELEVENTH COMMANDMENT," 
the Ralph Ince special production 
released by Exhibitors Mutual, did 
a big business at 25 cent admission prices 
ill the little city of New Castle, Ind., ac- 
ording to a letter from Guy D. Hammill, 
manager of the Royal Theatre, New 




Castle. Tlie picture stars Lucille Lee 
Stewart. 

The picture was built from an original 
story by Ralph Ince for the Advance Mo- 
tion Picture corporation, Lee Shubert and 
Edward Davidow and Arthur Hammer- 
stein, who selected Exhibitors Mutual for 
its distribution. 

It deals with the unwritten eleventh 
commandment : "Thou shalt marry none 
but the man thou lovest," with Miss Stew- 
art portraying the role of Dora Chester, 
a girl who broke the commandment. 



Alice Brady's "Redhead" 

Now Released by Select 

ALICE BRADY'S coming Select pic- 
ture, "Redhead," is now^ completed 
and will be ready during the current 
week for distribution as an April attrac- 
tion. "Redhead" was adapted for the 
screen by Charles Maigne from a story 
by Albert Payson Dowst, which appeared 
in a recent number of one of the popular 
magazines. Mr. Maigne also directed the 
production. 

One of the outstanding points of Miss 
Brady's "Redhead" is the supporting 
cast which is headed by Conrad Nagel. 
Mr. Nagel is Miss Brady's leading man in 
her stage play, "Forever After," which is 
now in its thirty-second week on Broad- 
way. The other members of the cast are 
Charles A. Stevenson, Robert Schable, • 
Charles Eldridge and May Brettone. 

"Redhead" brings Miss Brady to the 
screen in an entirely different role. The 
opening of the story finds her as the star 
entertainer in one of the fashionable cab- 
arets. Miss Brady sings, dances and 
tlirts, and her latter accomplishment wins 
for her the love of one of the wealthy 
patrons. One evening they are inarried 
to the tune of a jazz band and the shouts 
and laughter of their friends. Then 
comes the rift in the lute which makes 
one of the most entertaining stories Miss 
Bray has ever done. There is the inev- 
itable happy ending, but it is arrived at 
by an entirely new and different road. 
Comedy and pathos are mingled with ex- 
ceptional skill. 



Christie Makes Scenes 

Enroute to San Diego 

LEAVING Los Angeles. Al E. Christie, 
together with Bobby Vernon, Ethel 
Lynne, Eddie Barry, George French, 
Harry Edwards, and others, took the day 
boat to San Diego with a schedule of 
thirty scenes for a coming Christie com- 
edy to make en route. On leaving the 
studio it was Mr. Christie's intention to 
begin making pictures before the steamer 
left San Pedro and conclude only after 
docking in Los Angeles Harbor, two days 
later. 

On returning to Los Angeles, after this 
interlude of work on a Christie comedy, 
Mr. Christie will devote his attention to 
completing "Rowdy Ann," which Is the 
second of the two-reel Specials, featuring 
Fay Tincher, Patricia Palmer, Eddie 
Barry, Harry Depp and Katharine Lewis. 
The larger part of this special production 
has been completed and it will be the 
Special release for the later part of May. 



Picture of Ancient Custom. 

Ah Handed Down by Beatriz Michelena in 
Exhibitors-Mutual's "Just Squaw." 



World Has Pieturlzcd Hlley Poem. 

The announcement made by World Pic- 
tures that it has taken over the distri- 
bution of a picturization of James Whit- 
comb Riley's famous poem, "Little Or- 
phant Annie," recalls the fact that Riley 
in writing this poem is credited with 
having written the greatest money-mak- 
ing poem and the best paid piece of 
literary work ever published, if one takes 
into consideration tlie number of words. 
With what was paid for the moving pic- 
ture rights, together with the rights of 
publication, it brought In more than a 
thousand dollars a word. 




Lilia Hope. 

Who, Besides Brightening This Page, 
Is Featured in Malcolm Strauss 
Photoplays, Soon to Be Released. 

World to Distribute 

Two-Reel Comedies 

World' pictures announces that 
they w^ill distribute a number of 
two-reel comedies made by the 
Macdon Pictures Corporation. Two of 
these comedies, "Pardon Me," and "Nep- 
tune's Step-Daughter," have been finished, 
and work is now progressing on the third. 
The star is Gertrude Selby, who be.gan 
her picture career as a featured player 
and later as a star in the L-Ko comedies. 
Miss Selby was afterwards starred by the 
Universal in five-reel dramas, following 
which she was featured by Mack Sennett, 
under whose direction she appeared in a 
number of his productions. She was then 
engaged by William Fox and originated 
the Sunshine Girl as the star of the Sun- 
shine Comedies. 

Supporting Miss Selby is Bobby Con- 
nelly, who recently made an outstanding 
hit in "The Unpardonable Sin." This 
child, it will be remembered, was starred 
in a series of pictures called "Sonny Boy." 
Patsy Do Forest also appears in these 
comedies. She has been connected with 
a number of the best known comedy or- 
ganizations in this country. Lew Marks, 
who started his career as a comedian in 
Keystone comedies, appears to advantage 
in support of Miss Selby. 

Frank P. Donovan will direct. Mr. 
Donovan has produced over a hundred and 
twenty-five comedies for General, Mutual, 
Universal and Paramount. Mr. Donovan 
began his picture career as motion pic- 
ture editor of the New York Star, later 
joining the New York Journal and Photo- 
players' Magazine. 

The Thanhousor studio at New Rochelle 
has been secured under a long lease by 
the Macdon Picture Corporation. 



SpnnliirdN Like Gddie Polo. 

Eddie Polo, ITniversal's Herculanean 
star, is rapidly becoming as popular in 
Spain as the toreadors of old. According 
to a Spanish film magazine of Barcelona, 
Polo's work in "The Bull's Eye" has made 
him a favorite in King Alphonso's country. 

According to the magazine, the picture, 
in Spanish known as "El Blanco Tragico," 
is playing at a majority of theatres in 
Spain and "... the audiences follow 
with groat interest and admiration the 
heroic adventures of the great Eddie Polo, 
who is one of the favorite actors." 



kx 



May 3, 1919 



THE MOVING PICTURE WORLD 



701 



Novel Advertising Trailer 
for Capellani's "Oh, Boy" 

AN advance advertising trailer of 
striking originality has been pre- 
pared by Albert Capellani as one 
of the many seat-selling accessories that 
will be available to exhibitors in connec- 
tion with the release of "Oh Boy," the 
first of the June Caprice-Creighton Hale 
series for release through the Pathe Ex- 
change, Inc. 

While film trailers advertising forth- 
coming productions can no longer be 
classed as novelties, the one to be offered 
to exhibitors booking "Oh Boy," is a 
distinct novelty. It not only depicts a 
scene which should register one of the 
biggest laughs in the picture, but is in- 
troduced uniquely by a bill-posting outfit 
rambling down a street and stopping in 
front of a huge billboard stand. 

The generalissimo of the paste and 
brush, clambers down from his seat, gazes 
medidatively at a poster proclaiming Elliot 
and Comstock's "Oh Boy," the "greatest 
musical comedy hit of the past decade." 
He returns to his wagon, and reappears, 
in a moment, heavily laden, and covers 
the board with a new tw^enty-four sheet 
poster. 



"When Doctors Disagree" Is 
Mabel Normand's Newest 

MABEL NORMAND'S new Goldwyn pic- 
ture, now nearing completion at the 
Culver City Studios, has the in- 
teresting title of "When Doctors Dis- 
agree." It is a small town farcical ro- 
mance, a medium of expression in ■which 
her new director, Victor Schertzinger, 
excels. As a matter of fact, "When 
Doctors Disagree" gives Miss Normand 
just a bit wider scope than her previous 
vehicles have done. As Millie Martin, 
daughter of the village tightwad, with a 
thirst for beauty both of person and en- 
vironment. Miss Normand is asked this 
time to do more than frolic and fall into 
scrapes. She must be wistful, appealing 
and entirely ignorant of the complica- 
tions in which she finds herself when 
rushed to a .sanatorium for an immediate 
operation. 

The new Goldwyn picture enlists the 
services of experienced comedians. They 
Include Walter Hiers, George Nichols, 
Fritzie Ridgeway, William Buckley James 
Gordon and Alec B. Francis. 



Special Stories tor Exhibitors. 

Supplementing the regular publicity 
campaign being carried on for "Our 
Teddy," McClure Productions, Inc., have 
arranged to supply exhibitors with news- 
paper stories especially adapted for use 
in their particular localities. For ex- 
ample, the First National exchange which 
is distributing the Roosevelt picture in 
North Dakota has been furnished with 
stories recalling Colonel Roosevelt's 
career as a ranch-owner in Medora. North 
Dakota and pointing out the numerous 
scenes in which Roosevelt as a Dakota 
ranchman is depicted on the screen in 
"Our Teddy." At the same time it is sug- 
gested that exhibitors in that state write 
personal letters to former associates of 
the Colonel especially ex-Rough Riders, 
asking their co-operation in exploiting 
the film. In this way a strong local In- 
terest will be stimulated. 



Wanda Hawley to Lead for Reld. 

Although she has not yet finished 
"Secret Service," in which she plays the 
leading feminine role, supporting Captain 
Robert 'V^rwick, Wanda Hawley has be- 
gun work as lead in Wallace Reid's new 
picture, "You're Fired," which is an adap- 
tation of one of O. Henry's stories, "The 
Halberdier." James Cruze is directing, 
from the scenario by Clara G. Kennedy. 




Just a 24-Sheet, but It Does Justice to "Just Squaw." 

Which is Beatriz Michelena's initial release through Exhibitors Mutual. 

"Road Called Straight" Claimed Bennison's Best 



GOL/DWYN is promising exhibitors 
everywhere the aggregate of their 
success w^ith Louis Beanison's first 
three-star series productions, made by 
Betzwood Film Company and released 
through Goldwyn, will be exceeded with 
"The Road Called Straight," the star's 
newest production, released May 11. 

The producers of this picture set .great 
store by what they call the fulfilment of 
the Bennison promise. In three previous 
features, "Oh, Johnny!", "Sandy Burke of 
the U-Bar-U" and "Speedy Meade," the 
young cowboy star has given visible 
evidence that a new screen luminary was 
in the making; in the fourth he is made. 
As Al Boyd, uncouth but lovable master 
of a great Western cattle ranch, who 
beats at their own game the scheming 
father and fiance of the girl he loves, 
Bennison stands revealed as a screen 
actor without a superior in similar roles. 
This, coupled with an unusual story, 
splendid photography, unerring direction, 
capable titling and many novelties of 
setting and situation, insures, in the opin- 
ion of the producers, a picture wholly 
worth while. 

Big first runs now are being booked for 
"The Road Called Straight," and re- 
ports from Goldwyn's twenty exchanges 
throughout the country show that ex- 
hibitors have arrived at the realization 
that in Louis Bennison they have a "box 
office star" — one whose increasing popu- 
larity insures a bigger return with each 
successive appearance. 

"The Road Called Straight," written by 
Wilson Bayley, author of Bennison's first 
motion picture, "Oh, Johnny!", and 
directed by Ira M. Lowry, tells an un- 
hackneyed story of love and luck that 
rings true. 

Supporting Bennison in "The Road 
Called Straight" is an unusually capable 
cast, headed by beautiful Ormi Hawley, 
who needs no introduction to picture 
lovers. The diflncult role of Stevens is in 
the capable hands of Henry Mortimer, 
long a successful portrayer of stage and 
screen roles. Burton Churchill plays the 
father with his accustomed skill and Jane 
Adler plays the mother. A comedy role 
falls to John Daly Murphy in the part of 
the Swlftmore valet. 



Cameraphone Opens vrith Vitagraph. 

Vitagraph's production, "The Third De- 
gree," has been booked by the Rowland 
and Clark Enterprises to open the new 
Cameraphone Theatre on Fifth avenue, 
Pittsburgh. The Rowland and Clark 
Enterprises have taken over the Camera- 
phone Theatre and are redecorating it so 
that upon its reopening it will be one 
of the finest picture houses in the city. 

The signing of the Pittsburgh house is 
a triumph parallel to the Ascher contract 
in Chicago. 

The signing of "The Third Degree" as 
the opening attraction marks also the 
signing by Rowland and Clark Enter- 



prises of complete Vitagraph service for 
the house. The Alice Joyce pictures, the 
Earle Williams pictures, the Harry T. 
Morey pictures, the Bessie Love pictures, 
the Corinne Grifl^th pictures and the 
Gladys Leslie pictures will be shown at 
the Cameraphone regularly, as will the 
Larry Semon Comedies, and Vitagraph's 
Big "V" Special Comedies. 



Fannie Ward at Best in 
Pathe's "Cry of the Weak" 

THE Cry of the Weak," starring Fannie 
Ward, the eighth of Pathe's Extra 
Selected Star Photoplays, released 
May 8, has earned unanimous praise from 
reviewers who witnessed a special show- 
ing. The picture fully justifies Miss 
Ward's declaration, before she recently 
sailed for Europe, that in this story, by 
Ouida Bergere, "I have done the best 
work of my entire career, both on the 
screen and the spoken stage." She con- 
siders it even better than "Common Clay," 
the success records of which are still 
steadily increasing. The production was 
made by Astra Film Corporation. 

Ouida Bergere has emphasized in an 
entertaining manner, without "preaching" 
or "propaganda," the theory that a great 
number of the crimes which are com- 
mitted today are based on vengeanace 
against the harshness of society, and 
that many criminals if given the proper 
opportunity may be reclaimed. 

In Miss Ward's support are selected types 
that exactly fit the characters — Frank 
Elliott, as District Attorney Dexter; Walt 
Whitman, as Judge Creighton; Paul Wil- 
lis, as Budd, and many other capable 
screen artists. 

George Fitzmaurice has achieved one 
of America's directorial successes. It is 
said. "The Cry of the Weak" is one of 
the finest examples of his art. Much of 
the action takes place at night, and the 
night scenes are especially good, giving 
just that amount of weird and uncanny 
effect to convey the correct "atmos- 
phere" indicated. 



Hondini Serial In West May 1. 

World Pictures announce that May 1 is 
the release date for the distribution of 
the Houdini serial, "The Master Mystery" 
in the following states: California, Ore- 
gon, Washington, North and South 
Dakota, Nebraska, Kansas, Missouri, 
Idaho, Arizona, Montana, Nevada, Minne- 
sota and part of Iowa. Thousands of 
sheets of paper will be posted exploiting 
this super feature and, in addition, an in- 
tensive newspaper campaign is being con- 
ducted. The fact that Houdini has ap- 
peared in each of these states both as a 
vaudeville headliner and as a star of his 
own company gives a local interest to the 
serial that ought to make it a successful 
box ofllce attraction. 



702 



THE MOVING PICTURE WORLD 



May 3, 1919 



"Unknown Love" Heads Pathe Program for April 27 



PATHE program for April 27 is strong 
in feature, serial, comedy and mis- 
cellaneous interest, and is headed by 
Leonce Ferret's production, "Tlie Unknown 
Love," starring Dolores Cassinelli, with 
E. K. Lincoln. It Is released as a Pathe 
special. 

"The Glowing Eyes," Episode No. 2 of 
"The Tiger's Trail," opens as the heroine, 
Belle Boyd (Ruth Roland) agrees to tell 
the Tiger Worshippers where she has 
hidden her portion of the Pact of Three 
in order to escape from the Tiger's cage, 
w^here they have imprisoned her. 

A rollicking. Keen satire on life around 
the modern stage is "Ring Up the Cur- 
tain," the Rolin comedy starring Harold 
Lloyd, with Bebe Daniels and "Snub" Pol- 
lard. There are pretty girls in it, and 
some pretty strenuous knockabout work; 
but, as in all of these new types of 
comedy, it Is clean, wholesome and full of 
laughs. 

Pathe Review No. 8 has been called a 
"wonder issue," for, with a combination 
of the microscope and motion picture 
camera, it shows the circulation of the 
blood. Dr. Raymond L. Ditmars gives 
some highly entertaining studies of the 
chimpanzee; the Pathe color travel views 
are of beautiful Japan; sugar-making in 
Java is shown, and the Novagraph slow- 
motion pictures have to do with lariat 
throwing and cowbody stunts. 

Pathe News No. 36 is released on April 
20, and No. 37 on Saturday, May 3. 



Fox's "Pitfalls of Big City" 
Acclaimed by Exhibitors 

FOLLOWING immediately after the trade 
paper reviewers' unanimous praise 
of Gladys Brockwell's picture. "Pit- 
falls of a Big City" as one of the best 
photoplays of the season, exhibitors 
throughout the country are adding their 
statements that the picture is scoring one 
of the biggest successes yet achieved by 
this star. 

Heavy rain that lasted all day and which 
was accompanied by a gale failed to keep 
people away from the Chicago showing of 
"Pitfalls of a Big City" at the Rose Thea- 
tre on the opening day of last week's 
engagement, according to the Exhibitors 
Service Bureau of the Fox Film Corpora- 
tion. While neighboring theatres were 
doing virtually no business, it is stated 
that there was a continuous stream of 
patrons into the Madison street house, 
where "Pitfalls of a Big City" is booked 
for two solid weeks. 

A preliminary one-day showing on the 
preceding Sunday at the Boston theatre, 
Chicago — operated by the owners of the 
Rose — brought capacity business through- 
out the day and evening. Manager Harry 
Miller of the two theatres reports many 
comments in praise of the picture. 

A. Horwitz, owner of the Colonial Thea- 
tre, Toledo, is another exhibitor who is 
enthusiastic in his praise of "Pitfalls." 

In the Philadelphia district the same 
story is told. Exhibitors are unanimous 
In their praise of the quality and box 
office value of the picture. Milton Russell, 
managing the Colonial theatre, Atlantic 
City, for the Stanley Company of Phila- 
delphia, entered Into arrangements for 
repeat dates on the picture. 



Confprcnce DiH<>iiNslonN ItooNt Film. 

I'.ookings of the World fo;it\irc picture. 
"What Shall We Do witli Him?", have 
shown a sharp increase during the past 
week as the result of the country-wide 
publicity given by the newspapers to the 
Peace Conference's discussion of the 
KaL^er'a fate. Stories carried by nearly 
every newspaper in the United States have 
caused renewed public interest. "What 
Shall We Do with Him?" tries the Kaiser, 
sentences him. and carries out tlie 
sentence. Exhibitors have been quick to 
cash in "n the picture, which portrays eo 



accurately what is uppermost in the pub- 
lic mind. Tlie people are given a chance 
to decide whether the verdict is accord- 
ing to their judgment or not by means of 
voting contests which exhibitors can con- 
duct themselves or through the colmuns 
of their local newspapers. 



Goldwyn Schedules Three 

Ford Releases for May 

THE Ford Educational Weekly, which, 
under Goldwyn distribution, is now 
being shown in close to 5,000 theatres 
throughout the country, throws the "close- 
up" on three interesting topics in coming 
issues, Henry Ford's motion picture news- 
paper, as the weekly is popularly styled, 
mixing the lighter phases of life with the 
more . serious picturizations. The three 
new subjects announced for Goldwyn re- 
lease in May are: 

May 4 — "Going Up" — Climbing Mount 
Hood. 

May 11 — "Can the Poor Fish" — a pic- 
turization of the salmon industry. 

May 1S-^"A Wild Goose Chase" — Hunt- 
ing wild geese witli a camera. 

All three subjects are vitally interest- 
ing and educational. The issue on the 
exploitation of Mount Hood, depicting as 
it does the dangers with which the climb 
is fraught, is certain to interest students 
and the great majority of the reading 
public as much as it w^ill mountain ex- 
plorers themselves. "Can the Poor Fish," 
the May 11 release, brings the Ford 
Weekly public in close touch ■with several 
Pacific Coast fisheries and hatcheries. "A 
Wild Goose Chase" depicts a hunt in the 
wilds of northern Minnesota by a band 
of Ford cameramen, with wild geese 
which abound in the mountainous copper 
country as their objective. Nimrods and 
others interested in the hunting game 
will find much to amuse and enlighten 
them in this Ford Weekly for May 18. 



"Cameo Girl" Merg^es -with Capellani. 

Dolores Cassinelli, the "Cameo Girl," 
announces that the Cameo Pictures Cor- 
poration, of which she is the head and 
which was organized to produce a series 
of special productions in which she was 
to be starred, has now merged with the 
Albert Capellani Productions, Inc. 

By special arrangement entered into be- 
tween Miss Cassinelli and Mr. Capellani, 
Mr. Capellani w^ill personally direct and 
supervise the productions in which Miss 
Cassinelli will be starred, and it is stated 
that these productions will be given the 
brand name of "Cameo Picture." 

Work on the first of the Cassinelli pic- 
tures has already been started and as 
previously announced they will be re- 
leased through the Pathe Exchange, Inc. 



Vivian Martin Begins on "Third Kiss. 

Work has been begun at the Morosco 
studio of the Famous Players-Lasky Cor- 
poration on "The Third Kiss," in which 
Vivian Martin is starred. The story was 
written by Heliodoro Tenno, and the 
scenario is by Edith Kennedy. Robert 
Vignola is directing. 

This is a comedy-drama of considerable 
heart interest. The plot is elaborate and 
contains many big situations and surpris- 
ing twists. Some of the scenes show an 
amateur theatrical performance given by 
the people of a settlement in New York's 
poorer quarter. 



niger Booking for "The Comnton Cause." 

Vitagraph reports that J. Stuart Black- 
ton's big production, "The Common 
Cause" has been booked for an indefinite 
run at the Palace Theatre, Los Angeles, 
to open the first week in May. 

A big advertising campaign Is being 
put back of "The Common Cause" by the 
Palace Theatre management and a long 
run is being provided for. 




George Melford. 

"Uncle George" has just renewed a con- 
tract with Famous Players-Lasky to 
direct for them for two years. 

Tom Moore Has Big Role 
in "The City of Comrades" 

TOM MOORE is in the midst of the pro- 
duction of Basil King's widely read 
Saturday Evening Post story, "The 
City of Comrades," obtained for him in the 
face of strong competitive bidding by 
Samuel Goldwyn, who has just arrived 
in Culver City for the purpose of keeping 
in close touch with the work. The pic- 
turization of this novel offers brilliant 
opportunities not only to the star but to 
every unit of the Goldw^yn producing staff. 

For Tom Moore there is the role of 
Frank Melbury. It is not alone the prin- 
cipal character around which revolves the 
strong story, but is a psychological study 
of such power and consistency that It 
promises to lessen the limitations of the 
cinema. The entire play, for that matter, 
concerns people who pass through vari- 
ous phases to a higher development and 
are as far removed from the conventional 
figures of the screen as it is possible to 
imagine. "The City of Comrades" may 
briefly be described as a drama of regen- 
eration. 

Despite the psychological aspect of the 
drama and its portrayal of steady char- 
acter building, it is not without thrills 
and sensational climaxes, the strongest 
of w^hich occurs is the Halifax disaster, 
following the collision in the harbor of 
two steamers laden with explosives. 

With a story of this character Goldwyn 
surrounds Tom Moore with a cast of un- 
usual distinction and finesse. Playing the 
role of Lovey, second only in importance 
to that of Frank Melbury, Otto Hoffman 
makes his first appearance in Goldwyn 
Pictures after a number of years In 
Thomas H. Ince successes. 

Again Seena Owen finds a part entirely 
to her liking — she is cast as Regina 
Barry. Albert Roscoe, lately rendering 
distinguished services to Theda Bara In 
"Cleopatra," "Salome" and other plays, re- 
turns to a modern role as Dr. Stephen 
Cantyre. Others in the cast are Mary 
Warren, Kate Lester, Alec B. Francis and 
Robert Walker. 



Gladys I.i«.<^Iie's Latest Goin^ Strong 

For the past few^ w^eeks reports have 
been coming from various quarters of the 
splendid reception that is being given to 
Vitagraph's latest Gladys Leslie release, 
"Miss Dulcle from Dixie." 

Vitagraph reports that the production 
Is playing to bigger business than any 
Gladys Leslie release in the past year. 



May 3, 1919 



THE MOVING PICTURE WORLD 



703 



Screen Mag^azine Shows 

Functions of the Heart 

UNDER the title of "A Silent Sermon" 
the Universal Screen Magazine No. 
11, shortly to be released, shows the 
effects of stimulation, over-stimulation 
and of improper food, upon the heart. To 
obtain views of the heart performing- its 
duties, the Screen Magazine editor went 
to a New^ York experimental laboratory 
where a frog was cut open before the 
camera. With the heart of the frog ex- 
posed scientists demonstrated what is 
medically termed "jumping heart," the ef- 
fect of intoxicants upon the heart, the 
"normal heart" and the action of the 
"nervous heart." The picture shows the 
wonderful organism of the heart and sur- 
rounding vessels and structures. 

Second to "A Silent Sermon" in interest 
Is an episode dealing with the activities 
of New York police in tracing, apprehend- 
ing and classifying criminals. The pic- 
tures show how the crook is arrested, 
brought to the police headquarters, ar- 
raigned, sentenced, his Bertillion record 
made and recorded, also checked against 
the permanent office record, his photo- 
graphs for the rogues gallery, his appear- 
ance and even his walk recorded. 

Pictures of the latest dance steps by 
Ada May Weeks and Clifton Webb, as in- 
troduced in "Listen Lester," a Broadway 
stage hit, the Whozit Weekly some un- 
usual double exposures, a humorous epi- 
sode dealing with the servant question 
and pictures of Jess Willard in training 
complete the release. 




Life's a Tough Proposition "When Doctors Disagree." 

But Mabel Normand wants to help all she can in this, her coming Goldwyn. 

Production Drive at Metro West Coast Studios 



More Beauties for Li-Ko Comedies. 

The spirit of California summer is being 
put into comedy production at Universal 
City these days. At the L-Ko studios 
President Julius Stern has added over a 
score of athletic beauties to the roster 
and a number of new comedians and 
comediennes have also been signed to ap- 
pear in coming productions from this 
center. Edith Roberts, former Bluebird 
star, is the most recent addition to the 
L-Ko staff, but among the recruits now 
at work at the studios are Jean Temple, 
Iva Roberts, Margaret Draycup, Betty 
Jamison, Pearl Hutchinson and Gertrude 
Laneson. 



ALL the departments of the Metro 
studios in Hollywood are running 
on high gear these days and are 
fairly humming with the activities re- 
sultant with the announcement of the ap- 
proaching change in the production policy, 
as adopted and outlined by Metro's presi- 
dent, Richard A. Rowland, in a recent 
interview. 

In addition many new vehicles have 
been purchased for the use of Viola Dana, 
May Allison, Emmy Wehlen, Bert Lytell, 
and Hale Hamilton, from writers whose 
novels and short stories have come to be 
recognized for their originality of theme 
and situations. 

Hale Hamilton's Xesct "KuU o' Pep," 

All of these favorites are at present en- 
gaged in completing productions under 
the old program release policy, and, 
after a brief rest, each will. In turn, step 
into a new robe now being tailored for 



Taylor Holmes' "Taxi" Is a Swift Moving Vehicle 



IT IS the unanimous opinion of the staff 
of Triangle executives who viewed 
Taylor Holmes' latest comedy at a pri- 
vate showing in their projection room 
last week, that "Taxi" is the smoothest 
and most swiftly running vehicle in which 
their jovial star has ever been presented. 
" 'Taxi' runs swiftly, with a snap and a 
dash, but why shouldn't it?" remarked 
Triangle's publicity representative, "for, 
you see, it's well greased with laughs. 
And speaking of fuel, Mr. Holmes has sur- 
rounded himself with an excellent cast. 
We're mighty glad to report that both 
the producers and the distributors are 
enthusiastic about this third Triangle- 
Holmes special," he continued. "You see, 
we determined that each picture produced 
under our new policy of releasing spe- 
cials in a series, should be better than its 
predecessor, and 'Taxi,' scheduled for May 
11, is going to do just that." 

George Agnew Chamberlain wrote 
"Taxi," which appeared as a serial story 
in a popular monthly magazine this win- 
ter. According to those who have seen 
the screen version, it has plenty of pep 
and action, and a suspense-sustaining 
plot. 

In selecting the cast, the star and Law- 
rence Windom, the director, consider that 
they were fortunate in securing the serv- 
ices of Maude Eburne to portray the role 
of "Sweet Genevieve," the maid-of-all- 
work at the chauffeur's lodgings. Lillian 
Hall is Mr. Holmes' leading woman. Irene 
Tarns and Fred Tiden are additional mem- 
bers of the cast. 



Taylor Holmes plays Robert Hervey 
Randolph, of an old New York family, 
who loses his fortune when the rightful 
heir, a little girl, is discovered in the 
back row of the chorus. When Taylor 
finds her, he sacrifices his income and 
seeks work as a taxi-driver. As a chauf- 
feur Holmes proves to be altruistic, and 
future events develop a strong love and 
mystery plot. 

George W. Peters, the cameraman, is 
credited with excellent photography, pic- 
turing night scenes of the bright lights 
about Times Square and other sections 
of New York that have been made famous 
in history and literature. 
Start Work on Mary MacLaren's Next. 

"The Weaker Vessel" is the tentative 
title for the new^est Universal production 
starring Mary MacLaren and now being 
photographed at Universal City under the 
direction of Paul Powell. 

The story of the play as well as the 
scenario have been prepared by Elmer 
Ellsworth, Universal staff author. Thurs- 
ton Hall will head Miss MacLaren's sup- 
porting cast. Margaret Loomis, Zoe Rae 
and Lena Baskette will also be in the 
cast. The initial scenes are laid in a 
country village while the final scenes are 
laid in New York. 



Buy A 
V 

Bond 



them by the dramatists of the Metro 
scenario department. 

Hale Hamilton, who has become one of 
the most popular stars of the silent drama, 
has smiled his way through the adapta- 
tion of Ben Ames Williams' four-part 
novel "After His Own Heart" and already 
commenced work on the new Robert F. 
Hill tale of love and adventure, called 
"Full o' Pep." 

A. S. Le Vino adapted "Full o' Pep" to 
the screen and Harry L. Franklin, who 
is Hamilton's regular director, is assisted 
by James J. Dunne in the production. R. 
J. Bergquist, one of Metro's most artistic 
photographers will turn the camera. 
Ucrt Lytell in Circus Story. 

A circus story, different from the stereo- 
typed bromides of life under the "big 
top" has been purchased from William 
Dudley Pelley for the forceful young Bert 
Lytell. "One-Thing-at-a-Time O' Day" is 
the title of Mr. Pelley's story as it appeared 
in the Saturday Evening Post, which, 
called to the attention of Maxwell Karger, 
at once appealed to the director general 
as a suitable vehicle for his popular star. 

The new Lytell picture has been 
adapted to the silent drama by George 
D. Baker. 

Two San Francisco women, Anne and 
Alice Duffy, are the dual authors of the 
next vehicle for the versatile little Viola 
Dana. "Pliant Patricia" is the name of 
it, and it is being converted to the screen 
by June Mathis, from the three-act stage 
play as originally written by these play- 
wrights. Henry Otto has been selected 
by Maxwell Karger to direct Miss Dana 
in this new story. 

May Allison as Tired Stenographer. 

A delightful story of the adventures of 
a tired stenographer, will be May Alli- 
son's next role, following "His Father's 
Wife," the story by E. V. Durling, upon 
which she is now engaged. The new 
story is called "Free" and is from the 
pen of that most entertaining writer. Will 
Irwin, who published his original manu- 
script in the Saturday Evening Post. 

The second of the series of romantic 
comedy-dramas produced under Emmy 
Wehlen's new^ contract with Metro will 
be a story of society life from a semi- 
satirical angle, called "Family Trees," and 
deftly drawn by the pen of the well- 
know^n writer, E. Forst. 

Mr. Rowland has just returned to New 
York, leaving Maxwell Karger, his 
director general, with the weighty burden 
of supervising the majority of these new 
productions, and bringing with him the 
most praiseworthy reports of the develop- 
ment of his stars. 



704 



THE MOVING PICTURE WORLD 



May 3, 1919 




We've Heard of Baby Elephants, but Here's a Baby-Elephant of the New Kind. 

Universal's Screen Magazine has the latest version of "the foot 
that rocks the cradle." 

Four Famous Players Pictures Under Way in East 



WITH four big productions in work 
or in immediate contemplation, 
the next few weeks promise to be 
replete with busy activity at the Eastefii 
studios of the Famous Players-Lasky 
Corporation. Catherine Calvert has al- 
ready started "The Career of Katherine 
Bush" at the Fifty-sixth street studio 
and Billie Burke is scheduled to begin 
"Billeted," the first of her series of Para- 
mount pictures under her new contract, 
April 28, probably at Fort Lee. Mean- 
while, Elsie Ferguson is well along in 
the production of "The Avalanche," her 
new Artcraft picture, which George Fitz- 
maurice is directing, at Fifty-sixth street, 
and Irene Castle with Director Charles 
Maigne and her supporting company, will 
be back from Florida in a couple of weeks 
to film the interiors for "The Firing Line." 
IliK' I*roniiHesi for "Career of Katherine 
Bush." 

"The Career of Katherine Bush," sce- 
narized by Katryn Stuart from Elinor 
Glyn's sensational novel, promises to be 
one of the big attractions of the year. 
The story is one of the most widely read 
of current works of fiction, and Miss 
Stuart is said to have made an admirable 
adaptation for the screen. 

Directing Miss Calvert is R. William 
Neill, long one of the "aces" of Thomas 
H. Ince's directorial staff, who came on 
from California specially for this pro- 
duction. Previous to joining the Ince 
forces Mr, Neill was a well-known actor. 
His first big work in pictures was in as- 
sociation with Mr. Ince in the production 
of "Civilization," and during the past year 
or more he has directed many of the pro- 
ductions of Dorothy Dalton and other 
Ince stars in I'aramount pictures. 

liillie niirke Home from Vacation. 

Billie Burke, just home from a long 
vacation spent in Florida, is busily en- 
gaged in selecting the gowns which she 
will wear in "Billeted," which starts the 
latter part of the week. Frances Marion 
adapted this successful comedy in which 
Margaret Anglin appeared for nearly a 
year, first in New York last year and 
later on tour. The play was written by 
F. Tennyson-Tcsse and H. M. Harwood, 
the scene being laid in a little New Eng- 
land village. 

John S. Robertson will direct. Mr. 
Robertson has been taking a well earned 
rest at Atlantic City the past few days, 



following continuous service of several 
months in directing Paramount produc- 
tions starring Miss Burke, John Barry- 
more and Marguerite Clark. 

Rapid Progress on "The Firing Line." 
"Word comes from Director Charles 
Maigne that he is making rapid progress 
with the new Irene Castle picture, "The 
Firing Line." Miami is the headquarters 
of the company, but frequent location 
trips are being taken to Lauderdale, At- 
lantic Beach and other points. Mr. 
Maigne and his cameraman, Al Liguori, 
have been experimenting with some new 
camera attacnments and other mechanical 
devices and have succeeded in obtaining 
some perfect tog effects over water which 
will prove, it is said, a distinct novelty. 



"The Fear Woman" Is a 
Strong, Emotional Drama 

PAULINE FREDERICK'S new Goldwyn 
picture is a drama of purpose and 
power. Written by Izola Forrester 
it has the equally interesting title of "The 
Fear Woman." It is directed by John A. 
Barry. 

Essentially modern in theme, as all the 
vivid star's Goldwyn pictures have been 
and will be, it presents Miss Frederick 
in a role at once electrifying and charm- 
ing. Not only does she dominate scenes 
of gripping drama but moments of de- 
lightful comedy disclose a new phase of 
her rich gifts. The story itself is one 
calculated to bring out the utmost emo- 
tjonal force in the star, for the drama 
begins with an intensely interesting situ- 
ation out of which develops one poignant 
moment after another. 

Briefly, "The Fear Woman" relates the 
story of a sensitive girl who renounces 
the man she loves because of a fear that 
possesses her — the fear that she will not 
be able to conquer an hereditary weakness 
which would wreck the happiness of any 
woman. How she does vanquish this 
shadow, proving to herself that she is 
the stronger, brings about a succession of 
episodes at once absorbing and mystify- 
ing. 

Miss Frederick's cast is in keeping with 
the importance and dignity of the pro- 
duction. Milton Sills is her leading man. 
Others are Harry S. Northrup, Emmett 
King, Walter Hiers and Ernest Pasque. 



Universal Speeds Up Its 
Special Two-Reel Dramas 

WORK of producing special two reel 
Western and railroad draijias at 
Universal City has been speeded 
up again. With the Polo series almost 
completed the other Western companies 
at the producing center are working over- 
time to get ahead of their schedule. To 
make this possible several new players 
have been added to the rosters of these 
Western companies. 

George Holt, Jack Ford and J. P. Mc- 
Gowan have been directing these pro- 
ductions for the past few weeks and 
within a short time Jacques Jaccard will 
devote his time to short reel subjects. 
The most recent Holt production is en- 
titled "The Last Outlaw." Ed Jones and 
Lucille Hutton are featured, and Princess 
Neola May, a full-blooded Indian girL is 
also prominently cast. 

Holt is now directing Pete Morrison In 
a two reeler given the temporary title 
"Wanted." Magda Lane will be seen 
opposite Mr. Morrison in this produc- 
tion. Following her work with Eddie 
Polo in his special series of Western pic- 
tures, Helen Gibson will return to either 
,the Ford company or the Holt company. 

Alvin J. Neitz, George Higley and Neal 
Hart are preparing a number of special 
stories for production as two reel West- 
ern subjects within a short time, and it 
is expected tl at a fourth company of 
Western players will be active on the 
lots shortly. 



Polo Working on Eighth 

"Cyclone Smith" Story 

DDIE POLO is now at work on the 

E eighth picture of his special series 
of eight two reelers to be released 
weekly, beginning May 12, under the title 
"Cyclone Smith Adventure Series." 

Polo put the finishing touches on two 
productions the past week, working under 
two directors and being supported by two 
casts. While waiting for Marie Walcamp 
to recover from injuries received during 
the filming of the seventeen episode of 
"The Red Glove," J. P. McGowan produced 
a Polo story entitled "In the Balance." 
Alvin J. Neitz, staff author and scenario 
writer for Universal, provided the story 
for this drama. Evelyn Selbie, who has 
been playing the part of Tia Juana In 
"The Red Glove," and Peggy Aarup, seen 
in several Universal L-Ko Comedies, are 
in support of Polo. 

Alternating in the various studios Polo 
virtually completed "Wanted," in which 
he is supported by Helen Gibson, at the 
same time "In the Balance" was finished. 
Jacques Jaccard wrote both story and 
script for this release and also directed 
the production. Mr. Jaccard is directing 
the filming of the last two productions of 
the special series. 

One of the feats of strength Polo in- 
troduces during the course of "In the 
Balance" is that of lifting a pair of hefty 
burros completely off the ground at one 
time. 



Carey to Start Woric Again. 

Harry Carey, having completed his per- 
sonal appearance tour of the principal 
cities of the West and enjoyed a brief 
vacation on his ranch in San Fransquito 
Valley, Cal., is now ready for work before 
the camera. According to advices from 
the Pacific Coast studios Carey will begin 
work on a new six reel production Mon- 
day. April 28, under the direction of Jack 
Ford. 

"A Man of Peace," written by Jackson 
Gregory, will serve Carey as his next 
Universal vehicle and Director Ford Is 
surrounding the popular Western star 
with a strong supporting cast. A ma- 
jority of the scenes for this production _ 
will be taken on and near Carey's ranch. 
H. Tipton Steck has prepared the scenario 
for Carey's next film play. 



May J, 1919 



THE MOVING PICTURE WORLD 



705 



Madge Given Big Support 
in "Leave It to Susan" 

MADGE KENNEDY is surrounded by 
aides hardly less accomplished than 
herself in "Leave it to Susan," her 
new Goldwyn picture, scheduled for re- 
lease May 11. Wallace MacDonald is her 
leading man. 

Walter Hiers, entrusted with an im- 
portant role, brings talents of a different, 
but no less interesting, order. Pat and 
fretful, he revels in the • chance to play 
Horace Peddingham, described as "a 
milk-fed son of the idle rich." The sight 
of Walter Hiers dashing at breakneck 
speed astride a spirited horse is one of 
the most amusing in the Rex Taylor com- 
edy. 

Alfred Hollingsworth plays Miss Ken- 
nedy's father with unctuous authority, the 
role of the railroad magnate known as 
"old J. O." George Kunkel has a far 
better opportunity to distinguish himself 
as Two-Gun Smith in "Leave it to Susan." 
His many scenes with the star are played 
with a keen sense of dramatic values. 

The only feminine member of the cast 
besides the star is Anna Hernandez, that 
expert comedienne. She plays Madge 
Kennedy's mother in a manner which re- 
calls some of her previous successes. 
Last, but not least, a quartet of real 
cowboys add to the excitement and humor 
of the picture. They are Bill Patton, Will- 
iam McPherson, Tuck Reynolds and Wal- 
ter Cameron. 




"Take Back Your Hardware, S ;eve; I Ordered Bric-a-brac," 

Says Tom Mix to the astounded Westerner in "Fox's "The Coming of the Law.' 



Extended Runs for "The Cambric Mask." 

Vitagraph's Alice Joyce production. 
"The Cambric Mask," is proving one of 
the most satisfactory pictures released 
by that company in a long time, and the 
extended runs which it is being given 
bear evidence of its box-office power. The 
Hippodrome Theatre in San Francisco, the 
Dayton Theatre, Dayton, Ohio, and the 
Adams Theatre in Detroit, have each 
booked the picture for a week following 
the successful run of the picture over a 
similar period at the Rialto Theatre in 
Washington, D. C, the New Theatre in 
Baltimore, Md., and others. 



"Common Clay" Goes Big on the Gordon Circuit 

N 



ATHAN GORDON, the head of the 
Gordon Brothers' Amusement Com- 
pany, one of New England's biggest 
motion picture circuits, is congratulating 
himself on the manner in which he and 
A. M. Holah, Boston's Pathe branch man- 
ager, "put over" the first-run of "Com- 
mon Clay," Pathe's seven-reel special fea- 
ture, at Gordon's Olympia, Boston. 

As a proof of the drawing power of 
this production the management of Gor- 
don's Olympia stated positively that they 
handled more people during the engage- 



World Releases for May Include Four Female Stars 



SHIRLEY MASON, June Elvidge, Violet 
Palmer and Zena Keefe are among 
the stars appearing in the World 
Pictures so far scheduled for release dur- 
ing the month of May. A number of 
prominent film and stage players appear 
in support of these players, among them 
being Matt Moore, of the famous Moore 
family; Garreth Hughes, Paul Everton, 
Jack Drumier and others. 

First on the schedule for the month 
comes "Ginger," which is to be released 
on May 5. Violet Palmer is the star of 
this production and co-starred with her 
are Garreth Hughes and Paul Everton. 
The picture was directed by Burton 
George and is a modern, striking story of 
an unusual character. Miss Palmer is 
known for her work on both stage and 
screen and both Mr. Hughes and Mr. Ever- 
ton have appeared w^ith success on the 
speaking stage and in the silent drama. 

On May 12 will be released "The Un- 
written Code," starring Shirley Mason, 
with Matt Moore as her leading man. This 
is said to be one of the most artistic pic- 
tures ever flashed on the screen. Miss 
Mason portrays the role of a Japanese 
girl, Kiku-San, while Mr. Moore is seen 
in the role of Tower, an American travel- 
ing in the orient who meets and falls in 
love with Kiku-San. This is Miss Mason's 
first appearance on the World program. 

June Elvidge will be seen in "The So- 
cial Pirate," scheduled for release on May 
19. The story of "The Social Pirate" was 
written by E. Forst, and the picture was 
directed by Dell Henderson. Prominent 
in the cast are George MacQuarrie, Ned 
Sparks and Allan Edwards. 

Zena Keefe makes her debut as a 



World star in the May releases. Slie will 
be seen in "The Amateur Widow," directed 
by Oscar Apfel. 



"Poll o' Pep" Hale Hamilton's Latest. 

"Full o' Pep" could mean a lot of things. 
Literally it should portend a story glisten- 
ing with pep, snap, punch and smash, and 
the hero should be a dashing adventurous 
youth who is both athletic and handsome, 
a hero who fights his way through in- 
domitable odds by the sheer force of 
either his personality or his wits. 

And such is the story of "Full o' Pep," 
the new vehicle purchased by Metro from 
Robert F. Hill, for Hale Hamilton, w^hich 
has already started at the Hollywood 
studios with a well-balanced cast of 
players. 



ment of "Common Clay" than ever before 
in the entire history of the house, and 
that it was necessary daily to give an 
extra performance to satisfy the crowds 
during the last two weeks of its run, 
thereby making it necessary to eliminate 
the vaudeville part of the bill. 

In addition to its three weeks' run at 
Gordon's Olympia, the picture was booked 
by the Gordon company for its entire 
circuit, including the Strand Theatre, Dor- 
chester, for six days; the Strand Theatre, 
Cambridge, played it six days; the Cen- 
tury Square Theatre, East Boston, played 
it four days to capacity business; the 
Broadway Theatre, Chelsea, also a two- 
day change house, ran "Common Clay" 
four days to heavy business. In all of 
these theatres the production will be re- 
peated at an early date. 

It is to be regretted that the Gordon 
company has a rule which precludes it 
giving out any figures as to the at- 
tendance, or whether "Common Clay" 
broke all records or not, but the fact 
that this photoplay enjoyed a three con- 
secutive weeks' run in one house, followed 
by bookings over the entire Gordon cir- 
cuit, and was instantly snapped up by 
every other New England circuit and 
first-run houses which had time open, is 
proof positive that the picture constitutes 
one of the biggest film attractions which 
has played New England for many a long 
day. 



Heavy Bookings on "Thou Shalt Not." 

Following the unanimous indorsement 
given "Thou Shalt Not," Evelyn Nesbit's 
latest William Fox picture, by the re- 
viewers in the trade press, exhibitors 
throughout the country are showing their 
appreciation of this picture by giving it 
extended engagements. 

P. F. Shea, manager of big theatres in 
Bridgeport, Holyoke, Mass., and Wor- 
cester, Mass., has booked the picture for 
a week at each of his houses. 

"Thou Shalt Not" exposes the hypocrisy 
and cruel provincialism of small towns 
in such a way as to carry a strong moral 
lesson into every community where it is 
shown. 



Marion Davies Film Nearing Completion. 

Marion Davies' latest starring vehicle 
iS nearing completion in the Paragon 
studio in Fort Lee, under Allan Dwan. 
The picture was begun three and a half 
weeks ago at Paragon, which C. F. Zittel 
leased for the Select star and a record has 
been made in completing it. At present 
it stands seven reels, enjoys three locales 
for its exteriors, and its cast includes 
Norman Kerry, Matt Moore, Dorothy 
Green, Fred Hearn, George Cooper, 
Arthur Earle, Ward Crane. 



3Iutt and Jell at Peace Conference. 

The list of May releases of Mutt and 
Jeff Animated Cartoons contains "Sir 
Sidney," which shows Bud Fisher's 
comic characters at the Peace Conference 
in Paris. This cartoon is declared to be 
the funniest of all the Mutt and Jeff 
series, besides having a timeliness which 
makes it an unusually good attraction. 



706 



THE MOVING PICTURE WORLD 



May 3, 1919 



"Bolshevism on Trial" Does Not Attack Socialism 



AN erroneous impression has arisen 
that the special production, "Bol- 
shevism on Trial," combines ill-ad- 
vised propaganda with an attack on 
socialism. Select Pictures Corporation, 
the distributor of this attraction, calls 
attention to the fact that "Bolshevism on 
Trial" is not propaganda and it not direc- 
ted against socialism. 

"Bolshevism on Trial" was produced by 
the Mayflower Pictures Corporation, of 
which Isaac Wolper is president. It is 
based on the novel "Comrades" by Thomas 
Dixon, and was written months before 
the word Bolshevism originated. An im- 
pression that "Bolshevism on Trial" is an 
attack on socialism has recently gained 
considerable headway in motion picture 
circles, and a report has even reached the 
officials of the Department of Justice at 
Washington that injudicious methods 
were being resorted to in the picture's 
exploitation. 

Select declares that "Bolshevism on 
Trial" is in no manner an attack on the 
Socialist party, nor is it propaganda. On 
the contrary, the production is designed 
purely for entertainment. 

In "Bolshevism on Trial" the plot con- 
cerns the experiences of an idealist who 
is influenced to join a movement for the 
uplift of the downtrodden. The idealist 
is the son of a -wealthy man, and the per- 
son who influences the young man to 
enter this humanitarian movement is the 
girl he later grows to love. There is a 
strong thread of love and romance in the 
story. 



Real Wild Animals in 

Farnum's "Jungle Trail" 

AN illustration of the fidelity to detail 
in producing "The Jungle Trail," the 
African jungle picture starring Wil- 
liam Farnum, is the introduction of wild 
lions, tigers and other jungle beasts in 
their native haunts. 

These scenes are thrown on the screen 
just after Farnum, leading a host of Afri- 
can natives, sets forth into the jungle to 
shoot a tiger which has been reported 
to be in the neighborhood. The lions and 
tigers are shown in the depths of the 
jungle prowling about restlessly. 

Another thrill is given when a guide 
slips a big snake into Farnum's bed. In 




filming this scene a live rattlesnake was 
used, and when Farnum pulls down the 
bed covers preparatory to retiring the 
snake coils up, rears its head, and is about 
to strike, when Farnum shoots it dead. 
This is said to be one of the most startling 
scenes in the production. 

"The richness of detail," it is asserted 
in a statement by the exhibitors' service 
bureau of the Fox Film Corporation, "is 
on a par w^ith the magnificent sets used 
in this production. One of the most beau- 
tiful sets ever shown on the screen is 
that of the sacred temple in the "lost city" 
which Farnum finds in the heart of the 
African jungle. This temple has a facade 
nearly 100 feet in height, topped by 
minarets. The interior of the temple, 
where the members of the lost race wor- 
ship their Idol, is another work of art 
done in fine simplicity, yet carrying an 
atmosphere of richness and barbaric 
wealth. 



"As a Man Thinks" Arouses 
Enthusiasm at Showings 

ONE of the most largely attended trade 
showings ever held in New York 
was that of the W. W. Hodkinson 
Corporation on the roof of the Marcus 
Loew^ New^ York Theatre on April 18, no 
less than 400 of the most important ex- 
hibitors of the metropolitan district be- 
ing present. This showing -was with a 
twenty piece orchestra accompaniment 
under the direction of B. Lutz, Mr. Loew's 
musical director. 

Enthusiasm of a type and Intensity 
rarely ever witnessed at the more or less 
cynically regarded trade presentations 
placed the stamp of success upon the first 
of the Harry Raver-Augustus Thomas- 
Leah Baird, George Irving productions, to 
be known in the trade as Four Star Pro- 
ductions and distributed by the W. W. 
Hodkinson Corporation through the Pathe 
offices, out of which all Hodkinson re- 
leasing is effected, but in direct charge 
of the Hodkinson organization's own 
representatives. 

In addition to a more general attendance 
of exhibitors than the Marcus' Loew staff 
remembered ever having seen at other 
trade showings, this initial metropolitan 
presentation was made noteworthy by the 
attendance of Producer Raver, Augustus 
Thomas, the author; Leah Baird, the 
star, and George Irving, the director. 
Representatives of every journal affiliated 
with the motion picture industry were 
present and were liberal in their expres- 
sions of approval over the power of 
coherency, as well as the technical 
strength of the production. 

The Pittsburgh private showing of "As 
a Man Thinks," to the exhibitors of the 
territory, was held on Sunday at the 
Liberty Theatre, East Liberty, under the 
direction of C. E. Moore, the Hodkinson 
representative for Western Pennsylvania 
and West Virginia. A subsidiary showing 
is to be held in two West Virginia towns 
during the current week. 

Other trade showings of "As a Man 
Thinks" are being held this week in Chi- 
cago, Minneapolis, San Francisco, Los 
Angeles, Denver, Cleveland, Dallas, Seat- 
tle, Atlanta and Detroit. 



The Staircase Kiss. 

It's Norma Talmadpe in Her Next 

Select, "The New Moon," So You'd 

Expect Everything Up-to-Date. 



Mildred Moiinin^ Plays Dual Hole 

Mildred Manning, who is well-known 
to the public through her portrayal of 
the many "O. Henry" stories in which she 
has been featured, is depicting a dual role 
— that of mother and daughter — in "The 
Westerners," the Stewart Edward White 
novel which is being picturized by Great 
Authors Pictures, Inc. 

As the young mother in the picture Miss 
Manning is stabbed to death by Robert 
McKim, portraying the role of a villain- 
ous half-breed. The scenes recently was 
staged in one end of the big glass studio 
at the Brunton plant in Los Angeles, 
under the direction of Edward Sloman. 




"Marvelous! Stupendous!" 

Says Maxwell Karger, Director General 
of Metro, to May Allison, Who Has Just 
Told Him of Her latest Fox-Hunting 
Escapade in the Sierras. 



"Man Who Turned White" 
Is a Story of the Desert 

THE desert always has a certain fas- 
cination in the weaving of stories 
of mystery, intrigue and love. For 
that reason Jesse D. Hampton, of the 
Jesse D. Hampton Productions, seeking to 
keep in touch with the wishes of the pub- 
lic selected "The Man Who Turned 
White," a story of the Sahara as the first 
one for his new star, H. B. Warner. This 
production will be released bj* Robertson- 
Cole through Exhibitors Mutual. 

It is the story of a white officer -who 
left his own army under a cloud and who 
organized a band of marauders to prey 
upon the caravans of the desert. He 
made himself up to look like one of the 
natives and he speaks their language 
fluently. It is through a white girl cap- 
tive, that his secret becomes known and 
w^hen the great love grows between them 
she learns the true story of his life and 
brings him back once more to civilization. 

The story originally was written by F. 
McGrew^ Willis and was adapted for the 
screen by George Elwood Jenks. It is 
written faithfully to the life of the rov- 
ing bands of the desert, contains all the 
mysticism of their lives, depicts the at- 
titude of the chieftains towards captured 
women and young girls but without 
horrors so often shown. 

Playing opposite Warner is Barbara 
Castleton who came West for the first 
time to appear in this production. She 
has been a star in her own right in the 
East. 



Three Players Carry the Kntire Action. 

An innovation in serial making will be 
introduced in the eighth episode of Pearl 
White's new Pathe serial, "In Secret," by 
Robert W. Chambers, when Director 
George B. Seitz plans to "put over" the 
maximum of dramatic action with a min- 
imum cast. 

Episode No. 8 will be in reality a two- 
reel dramatic subject with a cast of three 
persons — Miss White, Walter McGail, her 
leading man, and a third not yet named. 
No others w^ill appear in the episode. 

"In Secret" promises to shatter several 
other hitherto accepted rules of serial 
making. Where other serials have one 
"heavy" running through all episodes, the 
new Chambers' story provides a different 
"heavy" for each episode, making fifteen 
villains in all. 



May 3, 1919 



THE MOVING PICTURE WORLD 



707 



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Sawyer and Lubin to State Right "Virtuous Men" 



HERBERT LUBIN and Arthur H. 
Sawyer announce that "Virtuous 
Men," the initial S-L Picture, will 
be distributed on a territorial basis. Due 
to its spectacular effects and entertaining 
qualities, this picture is said to appeal 
strongly to territorial buyers and several 
offers have been received from buyers 
in various parts of the United States and 
Canada. 

The consummation of several sales is 
reported by the S-L organization which 
will announce the names of the buyers 
and territory allotted in the near future, 
which is said to embrace more than half 
of the United States. 

The comprehensive exploitation cam- 
paign prepared by the producers for this 
picture, is said to have especially at- 
tracted the buyers who have placed large 
orders for copies of "The Picture Plus" 
which is the exploitation guide prepared 
for this production starring E. K. Lincoln 
and directed by Ralph Ince. 



Territorial Announces 

Sales on Jester Comedies 

THE closing of two contracts on Jester 
Comedies is announced by the Terri- 
torial Sales Corporation. Before 
the franchise on this series of eighteen 
two reelers was opened, applications for 
considerable territory were received, and 
offers for Ohio, Michigan, Kentucky, 
Western Pennsylvania and West Virginia 
were disposed of. 

Harry Charnas, of the Standard Film 
Service, of Cleveland, recently saw three 
of the Jesters screened in his home city, 
"In the Wild West, "Peace and Riot" and 
"The Tenderfoot" and soon thereafter 
closed the deal giving him control of the 
1919 output, which he hails as the best 
comedies of the year, for Ohio, Michigan 
and Kentucky. 

Albert A. Weiland, of the Standard Film 
Exchange, after seeing only one of the 
Jesters, "Peace and Riot," declared it to 
be the most laugh-provoking film he had 
seen, and arranged for the series for 
western Pennsylvania and West Virginia. 

Territorial announces that the demand 
for these fun-makers has surprised them, 
and that before the commencement of the 
advertising campaign there were several 
requests for franchises. How^ever, fol- 
lowing the initial advertisement, an ex- 
ceedingly large number of inquiries were 
received. 

Six of the series of eighteen Jesters 
are now ready for distribution. These are 
"The Tenderfoot," "In the Wild West," 
"Peace and Riot," "A Mexican Mix Up," 
"The Wisest Fool" and "Gee Whiz" and 
It is announced that every one of these 
is up to the standard of those which 
Marcus Loew and other prominent pic- 
ture showmen found suitable for exhi- 
bition in the best houses on their circuits. 



Chicago Audiences Like 

George Beban Picture 

HIRAM ABRAMS, who has been very 
successful in disposing of a large 
number of the state rights for the 
George Beban production, "Hearts of Men," 
was elated upon receipt of a telegram from 
Clyde Elliott, of the Greater Stars Pro- 



ductions, Inc., of Chicago, owner of the 
rights for Indiana and Illinois, showing 
they are having great success. 

"Sold Harry Miller on Madison street, 
four days repeating on the Band Box 
Theatre, vsrhich gives us twenty-five days 
in all in the Loop. This is without doubt 
the best representation a legitimate pic- 
ture, devoid of cheapness and sensation- 
alism, the Loop has ever enjoyed." 

The Band Box Theatre played "Hearts 
of Men" for two weeks, instead of one 
week, their regular policy, and did this 
after the picture had run at the Ziegfeld 
Theatre. Moreover, the Band Box doubled 
its prices during the two weeks and are 
said to have played to more money than 
they had ever done on any picture of this 
character. 

Mr. Abrams' enthusiasm is greatly in- 
creased because of the large number of 
bookings state rights men are securing. 
Mr. Elliott, of Chicago, has also advised 
Mr. Abrams that the picture is booked for 
the entire circuit of Lubliner and Trintz 
theatres and also for the entire circuit 
of the Ascher Brothers' theatres. 



"Carter Case" Bookings 

Continue to Increase 

OLIVER FILMS, INC., reports a big in- 
crease in bookings by the Pioneer 
Film Corporation in New York and 
New Jersey territory for "The Carter 
(?ase," the Craig Kennedy serial in which 
Herbert Rawlinson and Margaret Marsh 
are starred. This picture is now being 
shown in about two hundred theatres in 
New York and New Jersey. 

As a result of the way in which the 
first episode "The Phosgene Bullet" was 
received by the public, many new book- 
ings were secured, even opposition houses 
in a number of instances making arrange- 
ments for presenting this serial to their 
patrons, so that it is announced that the 
total of the Pioneer bookings is now more 
than tw^o hundred and fifty. In addition, 
more than fifty per cent, of the theatres 
in New Jersey and New York state, out- 
side of Greater New York territory, are 
said to have booked this episode film 
story by Arthur B. Reeve and John W. 
Grey. 



Majority of Territory 

Sold on "Five Nights" 

THE Classical Motion Picture Company, 
Inc., reports that-the following ter- 
ritory has been sold on "Five 
Nights" the feature production based on 
Victoria Cross' novel of the same title: 
Ohio to Robert A. Morrison, Cleveland; 
Chicago to the Silee Film Exchange, 220 
South State street; Georgia, Alabama, 
Florida, Tennessee, North Carolina and 
South Carolina to Criterion Film Service, 
6514 Walton street, Atlanta; New England 
to G. A. Dodge, Boston; California, Ari- 
zona, Nevada and Hawaiian Islands to 
All Star Feature Distributors. 

Texas, Oklahoma and Arkansas to 
Southwestern Film Corporation, 1911% 
Commerce street, Dallas; southern Indiana 
and southern Illinois to Doll Van Film 
Corporation, Minneapolis; Michigan to the 
Goyette Film Co., Detroit; Minnesota, 
North and South Dakota and northern 



Wisconsin to Elliott Film Corporation; 
Missouri to the Standard Film Corpora- 
tion, and New York City and New Jersey 
to Al Harstn. 

The following states are still available: 
Pennsylvania, Colorado, Kansas, Ne- 
braska, Iowa, Washington, Oregon, Idaho 
and Montana. 



Gaumont Offers New Release 

IN announcing the early appearance of 
its new weekly release, "Pictorial 
Life," the Gaumont Company promises 
a distinct novelty. "Pictorial Life" will not 
be modeled after any other release, but 
will blaze its own trail — is said will be 
an unusually brilliant one. 

Early announcement will be made of the 
first release date of "Pictorial Life," 
which will be handled by independent dis- 
tributors. 



"Stolen Orders" Sold 

for State of Illinois 

WILLIAM A. BRADY announces the 
sale of "Stolen Orders" for Illi- 
nois, to Jones, Linick and Shaefer, 
also that recent advices from widely 
separated parts of the country disclose 
that this production continues to roll up 
remarkable box-office records. Not only 
in this country, but also in foreign terri- 
tories, particularly England and South 
America, it is proving a strong attraction, 
Jones, Linick and Shaefer will shortly 
inaugurate an extensive campaign of ex- 
ploitation on behalf of "Stolen Orders," 
being convinced that it will equal or 
better in Illinois the remarkable business 
being done in Ohio, New England and 
other parts of the country. 



Kansas City Exchange 

Enlarges Its Territory 

NJ. FLYNN and Charles W. Harden, of 
, the First National Film Company, 
Kansas City, have returned from 
New^ York after having spent ten days 
in looking over the market of state rights 
pictures. They report the closing of con- 
tracts for the following productions for 
Kansas and Missouri: 

Maurice Tourneur's picture, "Women," 
bought through Hiller & Wilk. "Tem- 
pest and Sunshine" from J. Frank Hatch 
Enterprises. "Wives of Men" featuring 
Florence Reed and "The Still Alarm" from 
the Pioneer Film Corporation. "Once to 
Every Man," from the Frohman Amusement 
Corporation. "When the Desert Smiled" 
featuring Neal Hart. "The Fires of 
Hope," "The Webb of Intrigue," "Human 
Shuttles" and "The Shadow^ of Fear," fea- 
turing Harold Lockwood, from the Arrow 
Film Company. Forty single reel Western 
subjects featuring Tom Mix from the 
Jans Distributing Corporation. Fourteen 
single reel Western subjects featuring 
Tom Mix from the Exclusive Film Com- 
pany. 

This is claimed to be the largest group 
of films ever bought at one time by any 
concern operating in the Middle West. 



Pioneer Reports Sales on Ttvo Pictures. 

The Pioneer Film Corporation announces 
the sale of Iowa and Nebraska territory 
on "Wives of Men" and the "Still Alarm" 
to The Sterling Film Corporation of 
Omaha, Nebraska. 



708 



THE ^lOVING PICTURE WORLD 



May 3, 1919 



Oliver Films Complete the Craig Kennedy Serial 



DESPITE thi> handicap of being a new 
organization, and of filming the 
production during the three months 
when weather conditions are least con- 
ducive to progress, Oliver Films, Inc., 
completed the fifteen episode, thirty-one 
reel serial "The Carter Case" in fourteen 
weeks. 

In keeping -with the speed and effi- 
ciency with which this Craig Kennedy 
story was filmed, Harry Grossman, gen- 
eral manager of Oliver Films, announces 
that contracts have been closed with ex- 
changes covering territory as far west 
as the Rocky Mountains. Canada, as well 
as foreign rights, have been contracted 
for, and the few remaining states are now 
being negotiated for, and will be closed 
in a short time. The bookings secured 
have also surpassed Mr. Grossman's most 
sanguine expectations. 

It is announced that one hundred and 
fifty theatres in greater New York are 
showing this serial, and as a result of 
the initial showings other bookings are 
being received. Exchanges elsewhere are 
sending in enthusiastic reports and are 
ordering additional prints. 



Bulls Eye Announces Sales 

SEVERAL/ sales of territory have re- 
cently been consummated by the 
Bulls Eye Film Corporation on the 
Billy West and Gale Henry comedies which 
they are jjroducing and distributing on 
state rights basis. Capital Film Company, 
of Washington, have secured rights to 
both series for District of Columbia, Mary- 
land and North Carolina, while Consoli- 
dated Film Corporation, San Francisco, has 
secured both series for California, Arizona 
and Nevada. 

Rights for the Billy West series have 
also been sold to the Educational Films 
Corporation, of Milwaukee, for northern 
Wisconsin, Minnesota and North and 
South Dakota. 



Zion Films Will Produce 
Jewish Historical Picture 

ZION FILMS. INC., announces that in 
line with their policy to screen the 
biggest and best novels of Jewish his- 
torical life, arrangements have been made 
to produce a story by David Pinski, one 
of the most prominent Yiddish writers 
in America. 

The title "The Rebirth of a Race" has 
been selected and it is described as a 
history cycle of the Jewish race from 
the days of Moses to the present day. An 



elaborate scenario has been prepared by 
Mr. Pinski. It is announced that there 
will be no deviation from history, and 
that some of the sources of the story were 
derived from the Talmud. 

Mr. Pinski is not only a dramatist but 
a poet, and his story is in the nature of a 
prophecy dealing with a modern Utopia 
following the signing of peace and re- 
storation of Palestine to the Jews. 

A large cast of principals and extras 
will be required and it is planned to take 
a majority of the scenes in Palestine. It 
is announced that this will be a mammoth 
production, and that a prominent part 
will be taken by the Palestine Red Cross 
and members of the British Expeditionary 
forces in Palestine. 



"The Carter Case" Sold 

for Iowa and Nebraska 

WITH Eastern exchanges reporting 
heavy bookings of "The Carter 
Case," a Craig Kennedy serial, 
starring Herbert Rawlinson and Margaret 
Marsh and produced by Oliver Films, Inc., 
negotiations for the state rights sales 
of this episode photoplay in Western ter- 
ritories are progressing rapidly. 

Trade showings have already been ar- 
ranged in several of the Western states, 
and contracts for the rights to the serial 
have been closed for Iowa and Nebraska 
with Phil Goldstone, of the Sterling Film 
Exchange at Omaha. 

Mr. Goldstone viewed the initial epi- 
sodes of the Craig Kennedy photoplay at 
Omaha, and came east to close the deal 
in person with the oftlcials of Oliver 
Films. While at the producing firm's 
New York studio he viewed showings of 
the finished episodes following those he 
had seen at Omaha and was enthusiastic 
over the production. 

Other western buyers are negotiating 
for contracts with Oliver Films, Inc., and 
"The Carter Case" in the west promises 
to become just as popular as it is in the 
east. 



Aronowitz a State Righter 



A 



MONO the visitors to the Moving Pic- 
ture World offices during the past 
week was Sam Aronowitz, who re- 
cently opened his own state right ex- 
change in Des Moines, at 223 West 
Locust street. Mr. Aronowitz has been 
in New York for several days, during 
which time he purchased from the Pioneer 
Film Corporation rights to "The Boom- 



erang" for Iowa and Nebraska and "Virt- 
uous Sinners" for Missouri, Kansas, Iowa, 
North and South Dakota, Nebraska, Minne- 
sota and Wisconsin. 

With these two productions, Mr. Arono- 
witz, who has had a number of years ex- 
perience in the film business with several 
prominent exchanges, will make his initial 
bid for the patronage of exhibitors in his 
territory. 



"S-L" Will Aid Exhibitors 
in Showing "Virtuous Men" 

ARTHUR H. SAWYER and Herbert 
Lubin announce that in distributing 
the first S-L Picture "Virtuous 
Men," starring E. K. Lincoln, on the state 
rights market, a survey of the entire field 
will be made to determine the possibili- 
ties of exploitation, presentations and ad- 
vertising in each territory. 

Every buyer will have at his disposal 
the services of the S-L organization which 
will co-operate with him regarding press 
matter, cuts, novelties, etc., to fit his re- 
quirements. A plan has been worked out 
for joint action between the distributor, 
buyer and exhibitor regarding first runs, 
exploitation methods and local publicity 
possibilities, and S-L Pictures announces 
it will also assist buyers by working 
directly with the exhibitors and news- 
papers. 

Representatives will be sent to each 
territory to assist exhibitors in the initial 
presentation, to work under the buyer 
and exhibitor and supply publicity ideas. 
Messrs. Sawyer and Lubin announce that 
it will be their endeavor to aid in handling 
the local situation in each instance so 
that it will accrue to the benefit of the 
exhibitor, instead of offering a general 
campaign intended for the country as a 
whole. 



Fischer Making New Picture 

THE David G. Fischer Productions, 
which has recently released through 
the Arrow Film Corporation the 
seven reel feature "The Law of Nature," 
is at work at Miami on a second produc- 
tion, which w^ill also be released through 
Arrow, entitled "When Bonds Are 
Loosed." It is from the novel of that 
name. 

The picture will be completed within a 
short time, and plans for the exploitation 
of the production are now being com- 
pleted. 

The entire production will be staged in 
Florida. The book "When "Bonds Are 
Loosed" is by Grant Watson, and Mr. 
Fischer feels elated in being in position 
to dramatize th'e widely read story. 




"Open Your Eyes," the Public Health Film, Has a Lot of Punch, as the Scene on the Right Indicates. 

This picture is being distributed by Warner Brothers on state right basis. 



May 3, 1919 



THE MOVING PICTURE WORLD 



709 



Nerr , Billy IkVest Comedy Completed. 

The Bulls Eye Film Corporation an- 
nounces that the Tatest Billy West two 
reel comedy "Her First False Hare" is 
now complete and is being assembled and 
titled at the Hollywood studios. It is 
scheduled for release on May 1. The 
star is supported by the same cast of 
funmakers as have appeared in his recent 
productions, and this picture is said to be 
filled with laughs. 



Many Territories Sold on Pioneer's "Boomerang" 



Many Timely Subjects in 

Latest Gaumont News 

BEAUTIFUL photography is said to be 
the outstanding feature of Gaumont 
New Number 57. The subjects in- 
clude the Easter parades on Fifth avenue, 
New York and the Boardwalk at Atlantic 
City. There are also scenes of the home- 
coming of thousands of our troops, also 
the opening of the Victory Loan campaign. 

Belgian heroes from twelve regiments, 
all decorated for distinguished service, 
and the band from Pershing's head- 
quarters, now in this country; also Ameri- 
can soldiers from the Italian front, 
Boiscon's Own, the 101 Infantry, and New 
York's old "Fighting Sixty-ninth" are also 
shown. 

Other subjects include the "Mummers" 
parade in Philadelphia, the Steamer Bel- 
fast which collided with the Cape Cod 
Canal bridge, and other items of interest. 



Larger Offices for "S-L" 

DUE to the increased activity in con- 
nection with the production of their 
initial feature "Virtuous Men," 
Arthur H. Sawyer and Herbert Lubin 
have enlarged their offices in the Long- 
acre Building, so that the present floor 
space is more than double the space they 
originally occupied. 

This organization now occupies a suite 
of eight rooms on the eleventh floor, 
where their original quarters were 
located. The entire suite has been re- 
decorated and new furniture installed, 
spacious offices have been provided for 
the officials and a store room for cuts, 
posters and advertising supplies, as well 
as facilities for cutting and re-winding of 
film has been added. 



Big Campaign Planned 

for "Open Your Eyes" 

THE new Warner Brothers feature 
"Open Your Eyes" is now ready for 
distribution on state rights basis. 
This picture was directed by Gilbert P. 
Hamilton and the story was written by 
S. L. and J. L. Warner. It is said to have 
been produced under the supervision of 
the United States Public Health Service 
and will carry the seal of the depart- 
ment on advertising and publicity matter. 

This picture is interpreted by an ex- 
cellent cast, including Gaston Glass, Faire 
Binney, Emily Marceau, Jack Hopkins, 
Mrs. Goff, Hal Brown and other players 
of like prominence. 

Arrangements are being made for an 
extensive publicity and advertising cam- 
paign w^hich will be conducted through- 
out the country. 



Goldberg Returns from Coast 

JESSE J. GOLDBERG, general manager 
of the Frohman Amusement Corpor- 
ation, expects to arrive in New York, 
Monday, bringing from the West Coast 
the first two Texas Guinan two reelers 
and the first Mack Swain Poppy Comedy. 
William L. Sherrill, president of the com- 
pany, is still on the Coast overseeing the 
production of other Swain and Guinan 
pictures, but expects to return to New 
York shortly. 

Since leaving New York, Mr. Goldberg 
has visited Chicago, Minneapolis, Des 
Moines, Kansas City, San Francisco, 
Seattle and Cleveland, and announces that 
he has disposed of rights to "Once to 
Every Man" for each territory visited. 



ALTHOUGH only a short time has 
elapsed since the Pioneer Film Cor- 
poration announced it would dis- 
tribute "The Boomerang" on a territorial 
basis, considerable territory has been 
contracted for and negotiations are under 
way for the remainder. 

This production is in seven reels, and 
is said to have aroused great interest 
among state rights buyers who have been 
quick to see the exploitation possibili- 
ties; several having signed contracts for 
territory immediately after viewing the 
screening of the picture. 

Although the plot is built on the ques- 
tions of capital and labor, and it is an- 
nounced that the production has been en- 
dorsed by prominent organizations, in- 
cluding the Consumers' League, this 
phase is said to be only one of the many 
angles to the picture. There is an appeal- 
ing love story, which deals with a rich 
man's son who, thrown upon his own re- 
sources, makes good. 

"The Boomerang" is founded on a novel 
by William Hamilton Osborne, and stars 
Henry B. Walthall, supported by a cast 
including Melbourne MacDowell, Helen 
Jerome Eddy and Nina Byron. 



District of Columbia and Virginia; 
Roland and Clark, for western Pennsyl- 
vania and West Virginia. 

Other exchanges securing territory are 
Boston Photoplay Company, for New Eng- 
land; New Jersey Rolfe Film Company, for 
New Jersey; Frank Beverstock, for Ohio 
and Kentucky; The Greater Stars Pro- 
ductions, for Illinois and Indiana; the 
Pioneer Film Corporation, for New York; 
The Mid West Distributing Company, for 
Wisconsin, and All Star Features, for 
California, Arizona and Nevada. 

Negotiations are under way for the 
disposition of the remaining districts for 
this country and also for the foreign 
rights on the picture. 



Art-0-graf Announces 

Two Feature Pictures 

THE Art-o-graf Film Company of. 
Denver, producers of "Miss Ari- 
zona" starring Gertrude Bonhill and 
James O'Neill which is being distributed 
on a territorial basis by Arrow Film Cor- 
poration, are now engaged in the produc- 
tion of another feature picture entitled 
"The Wolves of Wall Street." It is des- 
cribed as a melodrama and a "one hundred 
per cent. American production," and will 
be not less than six reels in length. Most 
of the action takes place in the mountains 
of Colorado. 

Immediately follow^ing this, work will 
be begun on an adaptation of Caroline 
Lockhart's story "Me Smith." The presi- 
dent and managing director of the Art-o- 
graf Company is Otis B. Thayer, formerly 
an actor on the stage, and later a director 
for the Selig Polyscope Company. 



Arrow Reports More Sales 

WE. SHALLENBERGER announces 
that business is unusually brisk 
* with the Arrow Film Corpora- 
tion and buyers are coming in from all 
parts of the country. Among the sales 
reported are "The Mysterious Mr. Brown- 
ing," for Michigan, to Lefky & Zapp, 25 
East Elizabeth street, Detroit. This pic- 
ture has already played a week's engage- 
ment at Kunsky's Washington Theatre 
in Detroit. 

"The Mysterious Mr. Browning" has 
been sold for the New England States to 
the Natbam Features Company, of Spring- 
field. "When the Desert Smiled," starring 
Neal Hart, and "The Webb of Intrigue," 
"Human Shuttles," "Fires of Hope" and 
"The Shadow of Fear," the latter four 
pictures the Lockwood-Allison re-issues 
for Iowa and Nebraska to Sterling Film 
Corporation of Omaha, Nebraska. 



"Birth of a Race" Sold (or Michi^^an. 

W. S. Butterfleld. of Battle Creek. Michi- 
gan, has purchased the rights to the 
photo-drama spectacle "The Birth of a 
Race" for the state of Michigan and will 
shortly announce booking arrangements 
for Michigan exhibitors. 

This production had its premiere at the 
Blackstone Theatre in Chicago. It tells 
a story of peace, democracy, brotherhood, 
and deals with the past and present. 



Seven Additional Sales 

Reported on Beban Film 

SEVEN additional districts were dis- 
posed of to state rights concerns by 
Hiram Abrams during the past week. 
On George Beban's "Hearts of Men," 
Arthur S. Hyman secured right for Michi- 
gan; Tom Moore, for Maryland, Delaware, 



Exclusive Has a Six-Reeler 

EXCLUSIVE FEATURES, Inc., have just 
purchased from Mr. Wm. N. Selig, 
the world's rights on a six reel neg- 
ative, featuring Tom Mix, entitled "The 
Heart of Texas Ryan." It will be dis- 
tributed on a state rights basis, as soon 
as titling and editing on the production 
is completed. 




The Hour of Welcome in Zion's Film, "Khavah." 

Sholom Aleichem, author of the story, is considered the Hebrew Mark Twain. 



710 



THE MOVING PICTURE WORLD 



May 3, 1919 



■I ■ ■ I ■ ■ ■ I .11 I ■ ■ _iii I I 



J l.f...l "I. .1 y ■■H-.ll'-l - > 



Reviews and Advertising Aids 

Conducted by Edward Weitzel, Associate Editor Moving Picture World 



«"liil"i—iin'" I'l ■! ■! 



rr.r.~^ 



I 'I I'l I'" T I 



TT 



Sidelights and Comments 



THE proof of a photoplay is in the 
showing. If it goes with the spec- 
tators it is a good picture. This 
is the theory of the exhibitor and an 
excellent theory it is. In regard to its 
merits, the man who pays his good 
money to see a moving picture often re- 
verses the opinion of the man who made 
it. Fortunately there are trustworthy 
rules to guide the producer in the mak- 
ing of his picture. Unfortunately these 
rules are not always understood by the 
producer or the men to whom he has 
intrusted the making of the scenario and 
the other details of his picture and the 
result is always the same : the spectator 
does not receive the entertainment he 
pays for. He doesn't know what's wrong 
with the picture and he doesn't much 
care ; he says it's a poor show, and lets 
it go at that. 

Here is a practical example of the 
consequences of ignoring one of the 
rules : 

A picture was released lately that 
rnade the mistake of repeating a serious 
situation. The incident marked the first 
meeting of the hero and the heroine. 
He rescued her from a dangerous posi- 
tion, and the means used to attract his 
attention was the most natural in the 
world. The story then followed a logical 
course of events and came to a logical 
and satisfactory finish. But it did not 
end there. An anti-climatic situation 
was tacked on in which the heroine 
was again rescued from a position of 
danger by the hero and she used pre- 
cisely the same means as before of at- 
tracting his attention to her predica- 
ment. Her action was natural enough, 
but contrary to the rules of showmen. 
No one ever saw a magician repeat a 
trick during a performance. It would 
lose its power of illusion and some of the 
spectators might catch him at it. This 
is true of a serious situation in a stage- 
.play or a photodrama. Repetition weak- 
ens its force. In comedy the rule works 
the other way: every repetition in- 
creases the laughs. Repeating a serious 
situation also frequently brings a laugh 
— just where it isn't wanted. The writer 
saw the picture referred to in a theatre 
and several persons near him laughed 
when the business, which was intended 
to be impressive, was repeated. 

The week before he attended a public 
showing of a serious photodrama at a 
New York uptown theatre. Until near 
the end the picture kept to the rules. 
At the precise point where it attempted 
to ignore proper dramatic construction 
a young girl in the next row brought a 
smile or a laugh from those near her 
by remarking in a tone of strong con- 
viction : 

"This is a crazy picture!" 

Both pictures carried the names of 
well known stars. Not the slightest ap- 
plause was heard at the finish of either 
of the features. WEITZEL. 



IN THIS ISSUE. 
Eyes of the Soul (Artcraft). 
Ginger (World). 
As a Man Thinks (Hodkinson-Four 

Star). 
Captain Kidd, Jr. (Artcraft). 
The Pest (Goldvryn). 
The Love That Dares (Fox). 
The Eternal Magdelene (GoldTvyn). 
False Evidence (Metro). 
The Money Corral (Artcraft). 
Spotlight Sadie (Gold^vyn). 
A Stitch in Time (Vitagrraph). 
The Love Call (Exhibitors Mutual). 
Charge it to Me (Pathe-Americmn). 
Bolshevism on Trial (Select). 
The Best Man (Hodkinson). 



"Eyes of the Soul" 

Artcraft Presents Elsie Ferguson in An 

Appealing and Up-to-Date Story, 

Her Finest Performance. 

Reviewed by Louis Reeves Harrison. 

NOBLY compassionate, tender and 
sweet is the highly sympathetic 
role Elsie Ferguson is called upon 
to interpret in the Artcraft picture, 
"Eyes of the Soul." And she does it 
with the eyes of her soul, a soul not 
wholly indomitable and unselfish, but a 
human one, strongly inclined to yield to 
indolent gratification of desire. On the 
edge of accepting a great fortune laid 
at her feet, she is moved so powerfully 
by her finer sentiments as to reveal a 
soul as white as heaven. It is soul 
drama, the struggle that is ever going 
on between our ideals and our instincts. 
Elsie Ferguson intelligently divines and 
illuminates every phase of feeling, 
whether strong or subtle, with such 
consummate skill that she far excels 
any previous screen performance of the 
kind, establishing herself beyond the 
shadow of a doubt as an artiste of the 
highest order. 

Besides the masterly interpretation of 
the lead there is the tempo of the story, 
in the time it is laid, a mirror of the 
soul of this age. The feeling of pity 
we might have for a blind soldier of 
some past war would be passive in corn- 
parison to the active sentiment now in 
our hearts for those manly fellows who 
gave up bright futures to serve on the 
line that repelled the attacks of bar- 
barism. It is of today and of today's 
problems of just relief to our wounded 
that our hearts and minds are devoted. 
Masterly psychology and modern theme 
have combined to make "Eyes of the 
Soul" a great screen drama. 

The production is a distinct credit to 
the director, Emile Chautard. Eve Un- 
sell's scenario, from the story by George 
Weston, is a fine piece of work. As 




Larry Gibson, the blind soldier, Wynd- 
ham Standing brings out the fine manli- I 
ness of the character. 

The Cast. 

Gloria Swann Elsie Ferguson 

Teddy Safford J. Flanigan 

Larry Gibson Wyndham Standing 

Judge Malvin G. Backus 

Mgr. Moonlight G. Durpee 

Landlady Cora Williams 

Vailet C. Chaffles 

Story by George Weston. 

Scenario by Eve Unsell. 

Directed by Emile Chautard. 

The Story. 

Gloria Swann, singing in a fashionable 

cabaret at Palm Beach, is the heroine of 

"Eyes of the Soul." She dreams of ease 

and elegance, and chance places them 

within reach. Judge Malvin, of old 

family, established social position, great 

wealth and fine appearance in spite of 

his years, offers her all her heart seems 

to desire. She is on the point of accepting, 

when the car in which she is driving with 

the Judge barely misses the wheel chair 

of a blind soldier, Larry Gibson. 

This incident leads to a compassionate 
interest in the manly fellow, who is liv- 
ing out his small savings in despair, his 
future a desolate blank. Gloria feels the 
pull of her finer nature on native instinct, 
struggles between pity and desire, and 
gradually falls In love with the blind 
soldier. He is made aware of her love, 
but he refuses to let her sacrifice herself 
until she discovers a musical talent in him 
which will amply provide for them both. 
Program and Advertising Phrases: The 
Eyes of Her Soul Reveal Nobility, 
Compassion, Tenderness and Sweet- 
ness. 
Elsie Ferguson Star of Story Revealing 
the Never Ceasing Struggle Between 
Our Ideals and Our Instincts. 
A Cabaret Singer's Love for a Blind 
Soldier Furnishes Theme for Latest 
Elsie Ferguson Photoplay. 
Remarkable Portrayal of the Soul of a 
Woman, Interpreted by One of the 
Foremost Stars of the Screen. 
Advertising Angles; Boom the star and 
announce this as a screen version of The 
Salt of the Earth, a Saturday Evening 
Post story. Tell the story to identify it. 
You do not have to circus this story. 
Handle it from the heart interest angle 
and you will get the right crowd. 

Advertising Aids: Two each one, three 
and six sheets. One 24-sheet. Lobby dis- 
plays, 8x10, 11x14 and 22x28. Cuts from 
one to three columns on star and produc- 
tion. Advertising lay-out mats. Slides. 
Press book. 



"Ginger" 

Five-Reel World-Picture of Semi-Juve- 
nile Character Tells Simple, Pleas- 
ing Story. 

Reviewed by Robert C. McElravy. 

THIS five-reel World-Picture, en- 
titled "Ginger," was written and 
produced by Burton George. It 
has a conventional beginning and it 
might perhaps be said that, so far as 
the plot is concerned, it is quite obvious 
throughout. But the development is 
such that the story gets a real hold upon 
the interest and for this reason the 
subject is stronger than many more pre- 



May 3, 1919 



THE MOVING PICTURE WORLD 



711 



tentious ones. The opening scenes are 
in the tenement section of New York 
City and the later scenes are on the 
battlefields of France. 

Violet Palmer is cast in the role of 
"Ginger," a pretty girl of the East Side, 
who is taught to steal by her father. 
She is adopted by the judge of the juve- 
nile court and in later years marries 
his son. Some observers would have 
perhaps preferred her to marry Tim, 
her newsboy friend, but the conclusion 
is satisfying as it is. 

Miss Palmer makes with surprising 
ease the step from a pronounced juve- 
nile part to that of an educated young 
lady of marriageable age. She plays all 
of her scenes effectively. Garreth 
Hughes and Raymond Hackett also ap- 
pear to advantage as the two boys, who 
become rivals for the girl's hand. 

The atmosphere of this story has 
been well looked after; the tenement 
portion at the beginning is lifelike and 
the battle episodes in France are realis- 
tic. The latter will no doubt appeal 
strongly to enlisted men. 
The Cast. 

Ginger Carson Violet Palmer 

Tim Mooney Raymond Hackett 

Judge Trowbridge Paul Everton 

Bobby Trowbridge Garreth Hughes 

Written and directed by Burton George. 
The Story. 
"Ginger" Carson is the daughter of 
"Biff" Carson, a man of low principles, 
who makes his living by his wits. He 
and a friend conceive the idea of dressing 
Ginger in boy's clothing and having her 
rob a house. They force the girl to this 
action and she is caught. 

Ginger is next seen on trial in the juve- 
nile court, where she gains the sympathy 
of Judge Trowbridge to such an extent 
that he decides to adopt her. The girl 
Is taken to his fine home, where she 
meets his son, Bobby. She also receives 
a call from Tim Mooney, a newsboy who 
had befriended her in the early part of the 
story. 

Bobby and Tim are rivals for the girl's 
love, but remain friends nevertheless. 
Ginger at first finds her new life too lone- 
ly, but soon becomes accustomed to it. 
The judge sends her to school and she 
returns five years later, a beautiful young 
woman. Her father is released from 
prison and makes a vain effort to claim 
her. 

The scenes then change to the battle- 
fields of France, where Bobby and Tim 
are both wounded in action. They are 
taken to a hospital where Ginger is play- 
ing "little mother." Tim dies in her arms 
and she later promises to marry Bobby. 
In the meantime she has had a reconcilia- 
tion with her father, who is also in ser- 
vice and has become a real man. 
Program and Advertising Phrases: Tene- 
ments of New York and Battlefields 
of France Furnish Backgrounds for 
World Photoplay. 
Latest World Photoplay Lives Up to Its 
Title, and Contains Plenty of Speed, 
Pep, Punch and Ginger. 
She Loved Her Newsboy Pal, Also the 
Son of the Judge Who Adopted Her; 
Which Did She Finally Marry? 
Advertising Angles: Play up the fea- 
tured players, then give the high lights 
from the story. Go easy on the war fea- 
tures or leave this part out altogether. 
Play up the angle of the girl who was 
forced to don boy's clothes and attempt 
robbery, and who was adopted by the 
judge before whom she was taken. Work 
up Interest in the question as to whether 
she was finally won by the judge's son or 
her newsboy pal. 

Advertising Aids: Two one-sheets, two 
three-sheets, two ix-sheets, two eight- 
sheets and one 24-sheet. Eight 8x11 black- 
and-white, eight 11x14 colored, and two 
22x28 colored lobby displays. One two- 
column cut, two one-column cuts. Slides, 
press sheets and music cues. 



"As a Man Thinks" 

First Production of "Four-Star" Com- 
bination an Attractive and Well- 
Made Picture. 

Reviewed by Edward Weitzel. 

THE list of names connected with the 
"Four-Star" Combination's first 
production is an impressive one. 
Presented by Harry Raver, the screen 
version of "As a Man Thinks," an Augus- 
tus Thomas stage play, has George Ir- 
ving as its director and Leah Baird as 
the star. The story in its original form 
was written for a definite purpose and 
much of that purpose is retained in the 
picture. Its theme is the double stand- 
ard of morals for men and women. It 
also introduces a number of Jewish 
characters and makes use of the Mosaic 
law relating to the virtue of the wife 
to enforce some of its arguments. 

The picture is not a preachment, how- 
ever. There is abundant action, a lib- 
eral amount of light and shade and the 
scenes shift from social and bohemian 
life in Paris to the dramatic conse- 
quence of the hero's slip from virtue af- 
ter he and his wife have returned to this 
country. In showing her resentment 
of her husband's infatuation for an art- 
ist's model while abroad the wife en- 
courages the attentions of an old ad- 



r 


M '1 


1 1 \^ 



Leah Baird. 

.4s she appears in stellar role and robes 
in "As a Man Thinks." 

mirer and brings home to the man whose 
name she bears the injustice of his own 
misconduct. The arguments used by 
the author are powerful ones and the 
construction of the plot give them added 
force. A defect in the handling of the 
story places the big situation too far 
from the finish. 

Intelligent and careful attention to de- 
tail has supplied the scenes with correct 
atmosphere, and the cast is generally 
satisfactory, Leah Baird occupying the 
stellar position with grace and the nec- 
essary dramatic skill. Henry Olive as 
the erring husband and Mile. Elaine 
Amazar as the model are particularly 
able. 



Cast. 

Elinor Clayton Leah Baird 

Frank Clayton Henry Olive 

Benjamin De Lota. . . . Warburton Gamble 

Dr. Seelig Chas. C. Brandt 

Vedah Seelig Betty Howe 

Burrell Alexander Herbert 

Mimi Chardenet Mile. Elaine Amazar 

Dick Clayton Bobby Ward 

Mr. Hoover Joseph Smiley 

Mrs. Hoover Jane Jennlnga 

Story by Augustus Thomas. 
Directed by George Irving. 

The Story. 

"As a Man Thinks" teaches that a dou- 
ble standard of morals is right, because 
w^oman's responsibility in the matter of 
virtue is a sacred trust that enables her 
to safeguard the home and the happiness 
of the world. When Frank Clayton, a 
wealthy magazine publisher of New York, 
goes to Paris with his wife and little 
son, he is taken to the artists' colony by 
Benjamin De Lota, a former admirer of 
Mrs. Clayton's, and meets an alluring 
model who is posing for an American 
sculptor named Burrell. Clayton yields- 
to the temptation offered him at an art- 
ist's ball and accompanies the model to 
her home that night. Later on his wife 
meets him and the model in the parlt, and 
Clayton is forced to Introduce his com- 
panion as a newly engaged contributor 
to his magazine. 

Upon the return of the Claytons to the 
United States the wife discovers the true 
character of the model and learns of her 
husband's misconduct. She accepts an 
invitation from De Lota to visit his rooms 
at night and, although her only fault is 
lack of discretion, appearances are so 
strong against her that Clayton is led 
to believe he is not the father of little 
Dick. He arrives at De Lota's rooms as 
his wife is trying to escape from the 
man's embrace. There is a struggle and 
Clayton Is prevented from killing his sup- 
posed friend by his father-in-law. Blind 
with jealousy and doubt he will not be- 
lieve in his wife's innocence. He drives 
her from his home, and is finally con- 
vinced of his error by Doctor Seelig, a 
Jewish physician, in whose house Elinor 
Clayton has taken refuge with her boy. 
De Lota also is a Jew and Doctor Seelig 
uses the religious bond between them to 
clear Elinor's good name. A love affair 
involving Vedah Seelig, De Lota and the 
sculptor Burrell runs through the plot. 
Program and Advertising Phrases: Double 
Standard of Morals Furnishes Them& 
for Attractive Photoplay. 
Wonderful Screen Adaptation of Suc- 
cessful Stage Play by One of Amer- 
ica's Leading Diamatists. 
Clever Wife Adopts Novel Means to- 
Bring Home to Erring Husband the 
Injustice of His Misconduct. 
Extraordinary Combination of High 
Class Star, Author, Director and Pro- 
ducer in Engaging Photoplay Filled 
With Action. 
Advertising Angles: Make joint stars 
of Leah Baird and Augustus Thomas. 
Play up the stage success of this offering 
and then give the high lights of the story. 
A novel window stunt can be worked by 
borrowing the leg forms used for stock- 
ing displays. Dress these in silk stock- 
ings and then put on a disreputable look- 
ing man's shoe. Letter the sign "When 
the shoe is on the other foot It does make 
a difference to a man, doesn't it? It was 
all right for Frank Clayton to flirt with 
Mimi, the model, but when he suspects his 
wife it took three years in prison to form 
an alibi. That's how a man thinks in 'As 
a Man Thinks' at (house and date)." You 
can give a credit line on the bottom of 

the card "forms and hosiery from " 

to cover the loan of the forms. Take them 
all into the lobby for the showing days. 

Advertising Aids: One one-sheet, two 
three-sheets, one six-sheet, one twenty- 
four sheet; set of colored lobby photos, 
22x28 colored scene, 22x28 photos of star, 
campaign book, slide, music cues. 



712 



THE MOVING PICTURE WORLD 



May 3, 1919 



"Captain Kidd, Jr." 

Mary Pickford's New Artcraft Picture 

Has Been Constructed Mostly 

for Laughs. 

Reviewed by Edward Weitzel. 

1ET no possible laugh escape, was 
the rule governing the making of 
^ "Captain Kidd, Jr.," the latest Art- 
craft picture with Mary Pickford as 
the magnet. In its original form the 
play, written by Rida Johnson Young, 
achieved considerable success upon the 
stage. It told a pleasing story with 
good heart interest, frequently witty 
dialogue and an interesting set of human 
beings as the characters. The screen 
version, prepared by Frances Marion, 
follows the main points of the plots 
and also contains much new material 
of a comic nature. Opening in the 
second-hand book store of a quaint old 
Scotchman whose granddaughter is the 
guiding spirit of the place, the first third 
of the picture is human, brisk of action 
and sufficiently novel of situation to 
entertain all classes of Pickford fans. 

With the shifting of the locale to a 
small town in New England a greater 
change takes place in the classification 
of the characters and the humorous 
nature of the picture. Keystone comedy 
of the get-the-laugh-at-any-price sort 
supplies the fun from then on, a bur- 
lesque constable of the broadest type 
and longest, thinnest legs being the chief 
comic cutup. A pert parrot, whose 
sensible advice is occasionaly spiced 
with the now familiar, "Give 'em hell!" 
is another of the amusing members of 
the cast. Some spectators will vote 
the constable a huge success, others 
will find him too much in evidence, 
while still other devoted admirers of 
the star will wish he had been left out 
completely. His bits of horseplay 
brought many hearty laughs from a 
full house at the Strand Theatre, New 
York, last Sunday afternoon. Near the 
finish of the picture there is a return 
to the former spirit of the story; 

Mary MacTavish is an excellent part 
for Mary Pickford. A quick witted 
and engaging young person, the book 
seller's granddaughter is just in her way 
and the best loved of the screen favor- 
ites invests the other Mary with all 
the old witchery of her smile and un- 
failing charm. Douglas MacLean as 
Jim Gleason, the chap who wins Mary, 
and Spottiswoode Aitkin as her grand- 
father are admirable. Victor Potel as 
the comic supplement constable is al- 
ways true to type and will be heartily 
relished by those who are willing to 
laugh and ask no questions. The pro- 
duction is up to standard. 

Cast. 

Mary MacTavish Mary Pickford 

Jim Gleason, an author. .Douglas MacLean 

Willie Carleton Spottiswoode Aitken 

Willie Carleton Robert Gordon 

John Brent, a lawyer Winter Hall 

Marion Fisher, a secretary. .Marcia Manon 

Sam, a constable Victor Potel 

Luella Butterfield Mrs. Moore 

Lem Butterfield William Hutcheson 

David Grayson, a canner. Clarence Geldart 
Directed by William D. Taylor. 
The Story. 
"Captain Kidd, Jr.," as may be Inferred 
from the title, is a story of buried treas- 
ure. In this case the treasure is of a 
very orlRlnal nature. The prrandfather 
of Willie Carleton puts his will In a booft 
about pirates and their burled treasure 
and the book is bought by a second-hand 



book store, run by Angus MacTavish 
whose granddaughter and a young author 
named Jim Gleason live with him. After 
the book gets into the hands of Mary 
MacTavish young Carleton, his grand- 
father's lawyer, and the dead man's pri- 
vate secretary, come to the book store 
and try to buy it back, but Mary has 
already discovered the paper. It shows 
where a buried treasure is to be found, 
and the rightful owner agrees to share 
it with the MacTavish crowd if they will 
help him dig for it. The place is an 
old farm that once belonged to the elder 
Carleton but is now owned by Lem But- 
terfield. Pretending to be geologists look- 
ing for specimens, the party engage board 
with the Butterfields and proceed to dig 
holes all over the place. Before the 
buried treasure is found the suspicions 
of the town constable and his neighbors 
are excited and the officer of the law 
keeps a close watch on the diggers. The 
lawyer and the private secretary arrive 
and try to prevent the search. When 
the box is found and opened it contains 
a note stating that the treasure mentioned 
in the will is a store of good health 
which young Carleton is bound to gain 
if he digs up enough of the farm during 
his hunt. On going back to the city the 
heir finds that the hunt was only a test, 
and the lawyer has been holding his 
fortune in trust. Mary, who bought the 
farm with money left her by her mother, 
sells it at a big advance to a man who 
wants to run a railroad through it. Jim 
Gleason disposes of one of his novels to 
a publisher and spunks up the courage 




Mary Pickford 

About to execute a piratical high dive 
in "Captain Kidd, Junior." 
to ask Mary an important question. He 
is so pleased with her answer that he 
starts to embrace her. Finish. 
rroKrnm and Advertislns Phra-ses: Mary 
Pickford in Pleasing Play With Plenty 
of Humor, Action and Novel Situa- 
tions. 
Pleasing and Humorous Screen Adapta- 
tion of Successful Stage Play by Rida 
Johnston Young. 
Astonishing Outcome of a Hunt for 

Buried Treasure. 
Pert Pet Parrot and Comic Country 
Constable Lend Lots of Laughs to 
Clever Comedy Starring Mary Pick- 
ford. 
What Was the Buried Treasure for 
Which Captain Kidd, Jr., Sought? 
See This Mary Pickford Picture for 
the Answer. 
Feature Mary Pickford as Mary Mac- 
Tavish and Douglas MacLean as Jim 
Gleason. 
Advertising: AuKleat Give the fullest 



publicity to Miss Pickford's appearance, 
and use the billboards, as well as the 
papers. Tell that the play is a well known 
stage success, and mention the support- 
ing favorites. 

Advertising Aids: Two each one, three 
and six-sheets. One 24-sheet. Lobby dis- 
plays, 8x10, 11x14 and 22x28. Cuts from 
one or three columns on star and produc- 
tion. Advertising lay-out mats. Slides. 
Press book. 

"The Pest" 

Mabel Normand Has One of Her Best 

Comedy Roles in New Goldwyn 

Picture. 

Reviewed by Hanford C. Judson. 

THE recent Goldwyn five-reel re- 
lease, "The Pest," with Mabel 
Normand in the leading role, is 
a comedy that, in the first part at least, 
will keep any house-full roaring with 
laughter. The "Pest" is a rural slavey, 
and runs a flatboat ferry which fur- 
nishes a deal of amusement. But the 
picture is built up on a melodramatic 
plot and most of the laughter compel- 
ling situations have a touch of pathos 
and bring out the heroine's character 
sympathetically. She is charming and 
lovable and perhaps one of the most 
pleasing portrayals Mabel Normand has 
done in a long while. 

The slavey is shown in the end to 
be the daughter of the local rich man, 
and the girl who is thought to be his 
daughter is the child of the slavey's 
supposed parents. There are a number 
of characters in the plot and while it 
serves mostly as a comedy vehicle, it 
has a bit of good story. 

Cast. 

"Jlggs" Mabel Normand 

Gene Giles John Bowers 

John Harland Charles Girard 

Judge Fisher Alec B. Francis 

Blanche Fisher Leota Lorraine 

Asher Blodgett Jack Curtis 

Amy Blodgett Pearl Elmore 

"Noisy" Wilson Jas. Bradbury 

By Melville W. Brown. 

Directed by W. Christy Cabanne. 

Photographed by Percy Hilburn. 

The Story. 

In "The Pest," a picture by Goldwyn, 
the heroine is Jiggs, a lovable madcap 
girl dressed in blue jeans. She lives on 
a farm on an island and one of whose 
duties it is to run a flat-boat ferry to 
and from the mainland. 

One day she brings over Blarche, the 
daughter of Judge Fisher, the local rich 
man. In the party with this girl, is John 
Harland, a schemer who wants to marry 
Blanche for the Judge's money. 

Jiggs, who is played by Mabel Nor- 
mand, is sent to the Judge's house with 
a basket of eggs and is invited to come 
to an evening party. The Judge likes 
her, and Blanche thinks she will make 
fun. Blanche is to furnish her with a 
dress. The dress is put on over her suit 
of blue jeans and she behaves as a Ir- 
responsible madcap much to the amuse- 
ment of the party, though the Judge's 
serious secretary. Gene Giles, who loves 
her, takes her part. The Judge has no- 
ticed that she is wearing a peculiar ring. 
He recognizes it and she leaves it with 
him. 

When she gets home and her parents 
find where she has been and discover that 
she has left the ring with the Judge, they 
are much concerned. The presence of 
the ring has also disturbed Blanche and 
her lover, Harland. Harland takes some 
bonds and contrives to have Giles sus- 
pected. The schemers at the big house 
and those in the farm house get in touch. 
Jiggs is locked in the cabin of "Noisy" 
Wilson, who is supposed to be her uncle. 
She overhears a plot to do away with 
the Judge. Jiggs manages to escape and 



May 3, 1919 



THE MOVING PICTURE WORLD 



713 



warns him in time. Giles is proved to 
be Innocent, and Blanche's lover, Harland, 
is shown up. "Noisy" confesses that Jiggs 
is really the Judge's daughter, and 
Blanche the child of the ferry man. 
Program and Advertising Phrases: Mabel 
Normand in Laugh Provoking Comedy 
of a Rural Slavey. 
Heart Interest and Laugh Making 
Situations Deftly Combined in Latest 
Goldwyn Photoplay. 
Why Did They Call Her "The Pest"? 
See Mabel Normand's Latest Photo- 
play for the Answer. 
Adverti.<!(ing Angles: Here is a star and 
a title that will sell together. Be posi- 
tively noisy in your advertising. This 
sort of play calls for circus methods. 
Make "The Pest" a by-word in your town 
and then hook it on to the star. Hook 
up, too, with the recent success of Sis 
Hopkins and tell that this is another 
character as interesting, but wholly dif- 
ferent. Use straight and character pic- 
tures lavishly. Get extra sets of stills 
for window displays. Just boom and 
keep booming. You can get some good 
copy out of the press sheet. 

Advertising Aids: One one-sheet, two 
three-sheets, one six and one 24-sheet. 
Rotogravure one-sheet. Lobby displays, 
8x10, 11x14 and 22x2S. Coming and cur- 
rent slides. Adver-tising and scene cuts. 
Photographic line-cut copy for ads. Press 
book. Music one-sheet. 



"The Love That Dares" 

Madlaine Traverse Plays Heroine in 
Sensational Fox Story. 

Reviewed by Hanford C. Judson. 

A SERIES of sensational lesser cli- 
maxes leading up to the big scene 
is one of the traits of the latest 
Fox five-reel drama picture, "The Love 
That Dares." Madlaine Traverse, as 
the woman about whom the struggle 
centers, fills the character with both 
artistry and physical charm. Thomas 
Santschi as her husband, the iron manu- 
facturer, and Frank Elliott, as the rich 
man who is trying to win Risdon's wife 
away from him, are better than merely 
commendable in their respective char- 
acters. The picture does not convince 
one as absolutely true in every step it 
takes to arrive at a big situation. It has 
a surface plausibility and the climaxes 
afiford a chance for brilliant acting. 
These make the high spots vivid as bits 
of life. It will be a widely popular at- 
traction in spite of the fact that the 
story is not really substantial, on ac- 
count of its many brilliant flashes. It 
has graceful scenes, good photography 
and the right sets. 

Cast. 

Olive Risdon Madlaine Traverse 

Perry Risdon Thomas Santschi 

Ned Beckwith Frank Elliott 

Marta Holmes Mae Gaston 

Rutherford Thomas Guise 

Haynes George B. Williams 

Staged by Harry Millarde. 
Scenario by Denison Clift. 
The Story. 
The opening of the Fox picture, "The 
Loves That Dares," shows the business 
of Perry Risdon, iron manufacturer, is in 
such a condition that he has no time for 
social diversions. Another man, a loose 
liTlng millionaire named Beckwith, is 
scheming to get Risdon's wife away from 
him. A note given by the manufacturer 
is due and he lacks funds with which to 
take it up. He appeals to Beckwith 
and the millionaire offers him $50,000 if 
he will consent to a divorce. Risdon 
knocks him down. 

The Iron manufacturer has promised his 
wife a second honeymoon. He tell her 
It will be impossible to leave the office. 
She goes alone in a hufC. Her husband 



gets an anonymous letter telling him that 
his wife is with Beckwith. The letter is 
sent by a girl whom Beckwith has ruined. 
Word comes that the note is to be called 
at once. Risdon's virife learns of it and 
pawns her jewels, but they hardly bring 
half the needed amount. The faithful 
woman goes to Beckwith for a loan, think- 
ing him a friend. He offers the money 
under dishonorable conditions and tells 
the wife of his friend to come back at 
eight. She keeps the appointment. Her 
husband arrives just as dinner is finished. 
There is a struggle between the two men 
and the innocence of Risdon's wife is 
finally established. 

Program and Advertising Phrases: The 
Story of a Woman's Sacrifice for the 
Man She Loves. 
How a Wife's Loyalty in a Crisis Made 

Amends for Her Folly. 
Madlaine Traverse Star of Latest Fox 

Photoplay. 
The Stoiy of What a Woman Dared to 
Save Her Husband, After Her Extrava- 
gance Brought Him Near to Financial 
Ruin. 
How a Woman's Love and Loyalty 
Proved Equal to a Great Emergency. 
Adverti.sing Angles: Play up Miss Tra- 
verse, but make your chief bid with 
the story angle of the woman who brings 
her husband close to ruin with her ex- 
travagance and then has the nerve to 
pull him out of the financial hole. Use 
teaser headlines such as "When a woman 
really loves," "The love worth while Is 
the love that dares all things," etc. Play 




Madlaine Traverse and Tom Santschi 

Find happiness in "The Love That 
Dares." 

up the fashion show angle from the press 
sheet. 

Advertising Aids: One, three and six 
sheets, two style of each. Lobby displays, 
8x10, 11x14 and 22x28. Announcement 
slide. Cuts, mats and press sheets (cuts 
are made on special order at rate of 20 
cents per column; mats and press sheets 
are mailed gratis). 



"The Eternal Magdalene" 

Goldwyn Presents Margaret Marsh in 

Screen Adaptation of Robert H. 

McLaughlin's Stage Success. 

Reviewed by Ben H. Grimm. 

THE exhibitor who expects very big 
things of Goldwyn's "The Eternal 
Magdalene," with Margaret Marsh 
in the leading role, is going to be dis- 
appointed. The photoplay is based on 
Robert H. McLaughlin's stage success 
of the same title — which is its chief claim 



to acceptance. The play had a long and 
successful run in New York and on 
the road. 

But in the photoplay much of the 
dramatic force of McLaughlin's work 
has been lost. On the screen we have 
a visualized sermon — sort of an illus- 
trated argument against condemning the 
woman who has taken one step off the 
straight and narrow path, and against 
the creed of giving a man a religious 
tract when his body is crying for food. 
Much of the action of the film is staged 
in a dream, and it is through its allegor- 
ical allusions that the picture endeavors 
to carrj- home its message. 

Arthur Hopkins, a well-known stage 
director, directed the picture, but as the 
subject appears on the screen, it seems 
to have been a case of "Too many cooks" 
— as if the film had been through many 
hands before reaching the screen. 

A circumstance that the exhibitor will 
note is that although Maxine Elliott 
is cast as "The Eternal Magdalene," it 
is Margaret Marsh, who is the featured 
player. The work of the latter is thor- 
oughly acceptable. 

"The Eternal Magdalene" is the sort 
of a picture with which a showman can 
draw a crowd, but it is doubtful if there 
would be many repeats. 

The Cast. 

Elijah Bradshaw Charles Dalton 

Elizabeth, his daughter. . .Margaret Marsh 

Paul, his son Charles Trowbridge 

Macy, his secretary Donald Gallaher 

Mrs. Bradshaw Maud Cooling 

The Preacher Vernon Steele 

The Eternal Magdalene Maxine Elliott 

The Story. 

As in the days of Christ, when Magda- 
lene beckoned to a strolling soldier, today 
a fallen woman calls to passers-by. Elijah 
Bradshaw, the most influential citizen in 
"any" modern American city, heads a re- 
form movement to stamp out evil. He is 
a hard, stern man who discounts the 
belief that some unfortunates are "more to 
be pitied than censored." 

On the eve of a proposed series of re- 
vival meetings, Bradshaw learns that his 
own daughter has taken a misstep. 
Austere, forbidding, and wrapped up in 
his own zealous goodness, the father dis- 
owns his daughter. Exhausted, he falls 
asleep and dreams that there appears be- 
fore him the Magdalene. She leads him 
through a nightmare in which he sees the 
real evils of his "reform" work. He sees 
his daughter flee from a house of the sort 
he has made war upon; he sees her leave 
her child at the foundling asylum; he sees 
her weak, sick and weary. 

And in the dream the Magdalene brings 
him to the church where the poor can't 
reach the latch; to the bread line where 
men, clamoring for food, are given song 
books. The father sees his son find in 
the breadline the young man with whom 
his daughter is in love, and who is the 
father of the child. In the dream the eon 
kills the youth and the news of the ar- 
rest kills the mother. Stunned and stag- 
gering under the series of blows, the 
father relents and awakes from his dream. 
Awaking, he finds that he is in his own 
home and, just as his daughter is to leave 
the house, he gathers her in his arms. The 
son and the youth come into the house, 
and it is learned that he and the daughter 
had been secretly married. 
Program and Advertising Phrases: A 
Screen Sermon Whose Text Is: "Let 
Him Who Is Without Sin Among You 
Cast the First Stone at Her." 
The Age-Old, Ever-New Story of the 

Woman Who Cared Too Much. 
Robert H. McLaughlin's Famous Stage 

Success Brought to the Screen. 
Does "Reforming" Reform? See Mar- 
garet Marsh in "The Eternal Magda- 
lene." 



714 



THE MOVING PICTURE WORLD 



May 3. 1919 



A Powerful Plea for Pity and Justice. 

A Story in Which the Girl May Have 
Been Your Sister. 

Advertising Angles: Play up the star, 
but centre your effort upon the play it- 
self which was a dramatic success of some 
years ago and brought from her retire- 
ment Julia Arthur to play the leading role, 
now assumed by Maxine Elliott. Get your 
local clergy interested some weeks in 
advance. If there :s any chance to work 
a newspaper sensation of dignity, get after 
it. The question is ever new. If there 
is any reform movement in town, you have 
your opportunity ready made. If you can 
do no better hook this up with the pro- 
hibition and ask if that will be any more 
successful than was Elijah Bradshaw's 
campaign. Use plenty of lithograph work, 
but if you can afford to, make this largely 
a newspaper campaign. 

Advertising Aids: One one-sheet, two 
three-sheets, one six and one 24-sheet. 
Rotogravure one-sheet. Lobby displays, 
8x10, 11x14 and 22x28. Coming and cur- 
rent slides. Advertising and scene cuts. 
Photographic line-cut copy for ads. Press 
book. Music cue-sheet. 



"False Evidence" 

Viola Dana Central Figure in Metro's 

Adaptation of Mary K. Wilkins' 

Novel "Madelon." 

Reviewed by Ben H. Grimm. 

MARY K. WILKINS' novel, "Made- 
lon," has lost none of its interest 
in its transference to the screen 
under the title "False Evidence," with 
Viola Dana in the leading role. There 
are several fairly dramatic moments in 
Metro's offering, and Miss Dana, Direc- 
tor Carewe and the supporting cast have 
made the most of the material offered 
by Finis Fox's adaptation. The interest 
of the spectator is fairly well-sustained 
at all times. 

The story follows the usual general 
course laid out in the novels of Mrs. 
Wilkins and Laura Jean Libby. The 
fact that its locale is in the giant Red- 
wood trees of California, and that its 
characters are drawn from the resi- 
dents of a village virtually untouched 
by modernity, has given Director Carewe 
the opportunity of using interesting 
backgrounds and types. 

Viola Dana's role is one that gives 
her the chance to "get over" her emo- 
tional appeal, and she has a capable 
supporting cast. "False Evidence" is 
not a big picture by any means, but it is 
a program release that an exhibitor 
need not hesitate to book. 
Cast. 

Madelon MacTavish Viola Dana 

Sandy MacTavish, her brother, 

Patrick O'Malley 

Burr Gordon Wheeler Oakman 

Lot Gordon Joe King 

Dorothy Fair Peggy Pearce 

Samanthy Brown Virginia Ross 

Story by Mary S. Wllklns Freeman. 

Scenario by Finis Fox. 

Directed by Edwin Carewe. 

The Story, 

Sandy MacTavish and his daughter 
Madelon live in the remote village of 
Redwoods. Sandy Is a stern woodsman 
who belleve.s that a man never breaks his 
word. In her infancy Madelon Is be- 
trothed to Lot Gordon, a powerful lum- 
berman. As she grown to womanhood 
she realizes she loves Burr Gordon, Lot's 
cousin. Burr Gordon is betrothed to Dor- 
othy Fair, who loves Madelon's brother. 

In a fit of Jealous rage Madelon rushes 
home alone from a dance, and Is over- 
taken In the woods by Lot. She mistakes 
him a clue to the bank robbers. The gang 
she stabs him. Burr comes upon the 
scene and forces Madelon to flee, taking 



the blame for the crime himself. Madelon 
cannot make anyone believe she did the 
stabbing. Burr is saved from lynching 
by Madelon, who extracts the truth from 
Lot with her promise to marry him. Lot 
recovers, but fails to appear on the night 
set for the wedding. It later develops 
that he has been killed by a fall from his 
horse, leaving the way clear for the mar- 
riage of Madelon and Burr. 
Program and Advertising Phrases: A 
Troublesome Romance Staged 'Midst 
California's Towering Trees. 
Giant California Redwoods Background 

for Viola Dana Feature. 
What Would You Do if the Man You 
Loved Was Betrothed to Another — 
And If You Were Engaged to a Man 
You Did Not Love? — See Viola Dana 
in "False Evidence." 
Characters in Mary K. Wilkins' Popular 
Novel "Madelon" Brought to Screen 
With Viola Dana as Madelon. 
She Stabbed the Man She Was Betrothed 
to — See Viola Dana in "False Evi- 
dence" and Know Why. 
Advertising Angles: Play up the fact 
that the story is a screen adaptation of 
Mary K. Wilkins' popular novel "Madelon," 
with Viola Dana the star. Tell your 
prospective patrons that the film contains 
many scenes in the Giant Redwood forests 
of California. If possible, get a small 
block of redwood from a lumber yard. Put 
it in on ornamental pedestal in the lobby 
or foyer. Tack on it a card reading: "This 
is a block of California Redwood. Some 
of the trees seen in 'False Evidence' con- 
tain enough wood to make 10,000 blocks 




Viola Dana 

Is "treed" in a scene from Metro's 
"False Evidence." 
like this." The stunt could also be worked 
with a plank. The lumberman will tell 
you how many planks could be made from 
one of the big trees. 

Advertising Aids: Two styles one-sheet 
two three-sheets, one six-sheets, one 
twenty-four sheet. Photos. Slides. Music 
cue sheets. Special heralds. Special hand- 
colored lobby displays. One, two and 
three-column and four ready-made adver- 
tisements. Scene cuts. 



"The Money Corral" 

Artcraft Presents William S. Hart in An 

Intense Melodrama of the Chicago 

Underworld. 

Reviewed by Louis Reeves Harrison. 

THE lean hard face of a typical 
American, the fighting eye, the 
careless contempt of danger, the 
native chivalry to women and children 



with a touch of dry humor and an in- 
born sense of true courtesy, all these 
are exemplified in the role assumed by 
William S. Hart in "The Money Corral," 
his latest Artcraft release. The story is 
pistol melodrama, containing more than 
one exciting and admirably pictured 
struggle with well-organized crooks, 
and there is suspense enough to hold 
close attention, with a love interest 
thrown in. But it is Hart's personality 
on which this production heavily de- 
pends. He is given abundant and orig- 
inal opportunity to show that he is gov- 
erned in his acts by the slow moving 
destiny of his nature until it is aroused 
to action by exceptional danger. 

A certain amount of dramatic interest 
is revealed in the contrast of the bor- 
der gun man with ultra-refined society, 
but it is negligible when compared to 
the physical exploits of man, who has as 
little individual fear as the men who 
went over the top from trenches in 
France. This spirit of battle is far 
from dead — it will never die while the 
race is vigorous, and this may account 
for the great popularity of Hart pic- 
tures. "The Money Corral will prove no 
exception, as it is along favorite melo- 
drama lines, a change from the ordi- 
nary, a complete and satisfactory per- 
formance in lead, support, directing and 
nature of story. 

Cast. 

Lem Reason William S. Hart 

Rose Jane Novak 

Carl Bruler Herschel Mayall 

Gregory Collins Winter Hall 

Janet Rhea Mitchell 

Chicago Kate Patricia Palmer 

Story by William S. Hart. 
Directed by William S. Hart. 
The Story. 
After refusing an offer from a Chicago 
magnate from material considerations, 
Lem Reason, the part played by William 
S. Hart in "The Money Corral," changes 
his mind at the last moment and boards 
a swiftly moving train to announce his 
acceptance from sentiment — he has been 
powerfully attracted by Rose, a poor re- 
lation of the magnate. At Chicago he is 
delegated by the magnate, Gregory Col- 
lins, to guard a bank which has been 
mysteriously attacked, involving the 
death of two other watchmen. He Is 
"framed" from the inside, by none other 
than Carl Bruhler, the magnates confiden- 
tial associate and business manager. He 
is sent to the toughest kind of a base- 
ment resort to see a man who may give 
him for Burr, and when he kisses her, 
fake a scene of brutality to arouse the 
gun man's wrath and he falls for it in 
protecting a frail girl. She begs him to 
"see her home," leading him into a trap 
spread for him, from which he emerges 
after the toughest kind of fighting, land- 
ing in the police station. His experiences 
arouse a suspicion that he is up against 
an inside job, so he throws up his own, 
takes his pay and starts for home, one 
eye on the magnate's poor relation, who 
adroitly saved him from social ridicule 
That night the bank is attacked, but 
Reason has not given up his keys, and he 
is there with his deadly gun in time to 
round up the gang, save the magnate 
from ruin and win a home for himself 
and the bright girl he loves. 

Program and AdTertislng Phrases: Wil- 
liam S. Hart, Screen Favorite in Story 
Written, and Directed by Himself. 

The Story of a Man With a. Slow-Mov- 
Danger, Chivalry to Women, and Sense 
of True Courtesy Enabled Him to Win 
Out Against Overwhelming Odds. 

The Story of a Man Whose Contempt ot 
ing Nature, and What He Did When 
Aroused by Exceptional Danger. 

Though The Inside Clique Sought to 
Frame Him, He Turned the Tables on 



May 3, 1919 



THE MOVING PICTURE WORLD 



715 



Them. See How He Did It in "The 
Money Corral." 

Advertising Angles; Hart is, of course, 
your star. This time you can advertise 
him as author, director and star. Play up 
the fact of authorship and coax them to 
come and see Bill in his own story. Then 
give the punches in the story to prove 
that he knows a good yarn when he 
writes one. That is all you need do, but 
do it on a large scale. 

Advertising Aidfs: Two each one, three 
and six sheets. One 24-sheet. Lobby dis- 
plays, 8x10, 11x14 and 22x28. Cuts from 
one to three columns on stai and pro- 
duction. Advertising lay-out mats. Slides. 
Press bool<. 



"Spotlight Sadie" 

Delightful Mae Marsh Comedy Picture 
Full of Irish Optimism. 

Reviewed by Hanford C. Judson. 

THE new Goldwyn Mae Marsh pic- 
ture, "Spotlight Sadie," in five 
reels is a particularly charming 
comedy. The heroine has a fetching 
way that wins the heart of the spec- 
tator. It is a picture with theatrical 
life as a background and one of the 
most interesting characters in it, after 
the heroine, is the publicity man at- 
tached to the show. He is up against 
it for an idea and something in Sadie's 
character suggests his playing her up 
as a saint. She is not that, strictly 
speaking, but something much better 
in the way of a sweetheart as the rich 
hero discovers. He is attracted to her 
by the publicity she gets. Then he is 
disappointed because she doesn't fill his 
ideal, but he discovers in the end her 
real true-hearted charming self. 

The picture is filled with compelling 
comedy situations that kept the room 
full of press reviewers laughing. The 
exhibitor ought to read the story care- 
fully, especially if he is in a neighbor- 
hood where patrons are likely to be 
looking for slights to religion. Every 
sensible person will like this picture and 
most spectators will be enthusiastic 
over it. 

Cast. 

Sadie Sullivan Mae Marsh 

l)ick Carrington Wallace MacDonald 

Hazel Marris Mary Thurman 

Dollie Delmar Betty Schade 

Reverend John Page Alec B. Francis 

Jack Mills Walter Hiers 

Reggie Delmar P. M. McCullough 

O'Keefe Wellington Playter 

Nancy O'Keefe Lou Salter 

By Lewis Allen Browne. 
Directed by Laurence Trimble. 

Photographed by Edward W. Willat. 

The Story. 

In the Goldwyn picture, "Spotlight 
Sadie," the Irish heroine from which it 
takes its name has a courageous way 
with her that wins the heart of every- 
one she meets. She has been living with 
her married sister in New York, but 
things are not comfortable and she goes 
out and gets a job in the chorus of a 
theatre. She isn't made to dress as some 
of the others have to, and on account 
of her innocence, is nicknamed "the saint." 

The publicity man of the show makes 
use of this fact to attract attention to 
the piece, and Sadie becomes' so well 
known that they give her a better job 
as leader of a chorus of girls dressed 
In long robes that faintly suggest nuns. 
A rich young man, Dick Carrington, loses 
interest in the leading wom0,n, Dolly 
Delmar, and takes up with Sadie. There 
is a kind of engagement. Sadie tells her 
roommate. Hazel, who lets the secret out, 
and Dolly hears of it. Dick Is disap- 
pointed in Sadie. Dolly plots with her 
brother to get Hazel to dine with her 




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in a place she knows will be raided and 
then to send a note asking Sadie to come. 
A note to Dick also lures him there. The 
plot is foiled by Sadie not wanting to 
linger among the roysterers. This scheme 
of Dolly's is the means of bringing Sadie 
and Dick together again. 
Program and Advertising Phrases: Mae 

Marsh the Star of Delightful Comedy 

of Irish Optimism. 
Story of Theatrical Life and The Amaz- 
ing Outcome of a Press Agent's Stunt. 
The Press Agent Painted Her as a 

Saint, But She Was Just a Charming 

Lovable Girl. 
Clever Schemes of a Press Agent to 

Keep Sadie in the Spotlight and What 

Became of It. 
AdTerti.sing Angrles: Play up Miss Marsh 
across the boards. If you have a spare 
spotlight bring it into the lobby and let 
it flood her photographs or poster. You 
can rig something that looks like a spot- 
light for window displays. If your lobby 
is high enough and of the open type, rig 
up a stage about a foot high and invite 
the patron to "come on the stage with 
Sadie." Use a set of footlights and pro- 
vide steps at either side. Play up the 
"Saintly Showgirl" of the story, using that 
for a liner teaser before the regular ad- 
vertising. Make it work hard for you — 
it can. 

Advertising Aids: One one-sheet, two 
three-sheets, one six and one 24-sheet. 
Rotogravure one-sheet. Lobby displays, 
SxlO, 11x14 and 22x28. Coming and cur- 
rent slides. Advertising and scene cuts. 
Photographic line-cut copy for ads. Presa 
book. Music one-sheet. 



"A Stitch in Time" 

Gladys Leslie Adds Charm to Many a 
Scene in Vitagraph Film. 

Reviewed by Hanford C. Judson. 

VITAGRAPH has for a new release, 
"A Stitch in Time," a five-reel at- 
traction from the stage success of 
the same name. The love story in- 
tertsts and Gladys Leslie with her grace- 
ful acting and charm gives a piquant 
touch to many a scene in it. The nar- 
rative is clear and convincing enough 
as a tale of studio Bohemian life. It is 
good as a pretty girl picture that is ably 
acted, too. 

Eugene Strong, playing the role of 
artist-hero, is manly and pleasing. 
Agnes Ayres plays with much ability 
a foil character to the heroine. Jenkins, 
the artist's faithful servant, should not 
be forgotten as his work adds a good 
deal to the picture. The director has 
handled the plot in a natural and lively 
way. The sets are mostly in a studio 
building in the Greenwich Village dis- 
trict of New York. 

Cast. 

Phoebe-Ann Gladys Leslie 

Worthington Bryce Eugene Strong 

Larry Brockman Charles Walton 

Gilly Hill Cecil Chichester 

Dick Moreland Earl Schenck 

Bryce Sr Charles Stevenson 

Mrs. Trevor Julia Swayne Gordon 

Lela Trevor Agnes Ayres 

Story by Oliver Bailey and Lottie Meaney. 

Directed by Ralph Ince. 

The Story. 

In "A Stitch in Time," produced by 
Vitagraph, the hero. Worthy Bryce, is 
trying to make a living by art. Phoebe- 
Ann, the daughter of the scrubwoman, 
comes to do the cleaning. Worthy is 
engaged to Lela Trevor, who wants him 
for his father's money. Lela is flirting 
with Dick, one of Worthy's friends, and 
early in the story Phoebe sees that Lela 
is not wholly true to Worthy. 

Worthy's father withdraws his support 



716 



THE MOVING PICTURE WORLD 



May 3, 1919 



to make his son go back to business. 
There are hard times in the studio. 
Worthy, his faithful servant and Phoebe 
buckle down to work in earnest. Phoebe 
finds one of Worthy's stories and sends 
It to an editor. It brings In money and 
success. 

Phoebe, to keep Worthy at work, has 
made him believe that Lela wanted him 
to succeed and believed that he could 
win. Lela and Worthy are to be married. 
Phoebe tries hard to keep Worthy ignor- 
ant of how shallow is Lela's love for him 
and all but succeeds. At the end, Lela 
acknowledges that she loves Dick and 
Worthy sends Phoebe to school to finish 
her education. 

AdTertiNlni; Aids on this production 
will appear in our next Issue. 



"The Love Call" 

Billie Rhodes Comes Into Her Own in 

Western Drama for Exhibitors 

Mutual. 

Reviewed by Margaret I. MacDonald. 

A STORY by Marjory Benton Cooke 
serves as the best vehicle for 
Billie Rhodes that she has had 
since she entered the ring of feature 
stardom. "The Love Call," as the pro- 
duction is named, was made by the 
National Film Corporation for the Ex- 
hibitors Mutual program, and directed 
by William Louis Chaudet. It is a five- 
part Western drama with a romantic 
atmosphere and plenty of action. The 
story is pictured in narrative style and 
is therefore not strictly true to dram- 
atic construction; but the narrative is 
such an interesting one that little re- 
sentment is felt at the way it has been 
handled. Billie Rhodes in a role of 
strong individuality holds the interest 
of the spectator by her sympathetic 
portrayal of the lonely little girl of the 
cattle country. There is a tone of 
originality about the picture that is 
pleasing, and in spite of faults among 
which are a few touches of allegory 
that could well have been dispensed 
with, it will in most cases prove a good 
box office attraction. The heavy-weight 
propensities of Mate Allen (William 
Dyer) and Nick Horton (Art Hoxen) 
supply a couple of thrilling fight scenes. 
T. Lloyd Whitlock as Joe Emory does 
good work. The story possesses a com- 
bination of tragedy, comedy and pathos 
that is bound to please. The picture 
is presented in a soft quality of 
photography that is especially attrac- 
tive and effective. 

CaMt. 

Kid Allen Billie Phodes 

Joe Emory Lloyd Whitlock 

Nick Horton Art Hoxan 

Mate Allen William Dver 

O'Keefe Frank Whitson 

6tory by Marjory Benton Cooke. 

Scenario by K. Magnus Ingleton. 

Directed by William Louis Chaudet. 

The Story. 

"The Love Call" tells the story of Kid 
Allen, a young girl of the cattle country, 
daughter of Mate Allen who is fond of 
his whiskey and Is looked upon as an un- 
desirable citizen of Chugwater. As the 
re.-iult of a Jltilil In the village .saloon 




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Allen Is waylaid and shot at the door 
of his own home. The girl, Kid, takes 
her father's gun and shoots into the dark- 
ness killing the murderer. She then takes 
her pony and heads for the city in search 
of the "eddlcation" that it was her father's 
wish that she should have. On her way 
she falls from her horse over an em- 
bankment and Is picked up by a young 
shepherd, who takes care of her at his 
camp. Finally she arrives at a university 
town where she is stopped by Nick Horton, 
a cow puncher, who, seeing her dashing 
through the street, believes her horse has 
bolted and assumes the duty of chaperon- 
ing her. 

Learning that she must go through 
years of preparation before she can enter 
a university. Kid and her benefactor 
make their "get-away" after her cham- 
pion has thrashed a professor, and are 
later arrested and brought face to face 
with justice. Through the good will of 
the professor they are released and Kid 
is placed in the girl's boarding school 
which adjoins the university. After a 
short period Kid wearies of the conven- 
tional ways of the school, mounts her 
pony and rides back to Nick. The follow- 
ing day they are married. 
Program and Advertising Phrases: At- 
tractive Billie Rhodes in Romantic 
Western Drama Filled With Action. 

Sympathetic Portrayal of a Lonely Little 
Girl of the Cattle Country, Which 
Touches the Heart. 

Tragedy, Comedy and Pathos, as Well 
as Thrilling Fight Scenes in Latest 
Billy Rhodes Feature. 

The Story of a Girl Who Hearkens to 
the Call of Love. 

Advertising Angle.s: Play up Miss 
Rhodes and tell the story in which she 
appears, hitting the high spots and mak- 
ing your reader realize that the play has 
plenty of action. Work for a breezy style 
of announcement to match the play, for 
example: "Kid Allen didn't take the en- 
trance examinations to college. She just 
announced herself as a student and when 
Prexy objected she biffed him one on the 
jaw. She made a hit with the old gentle- 
man in a double sense and he let her 
stay, but she heard the call of love and 
she went back to the great open air and 
to a man who was worth more to her 
than all the book learning the State Uni- 
versity could give." 

Ailvertising Aids: Two designs each one 
and three sheets. One six-sheet. Thumb- 
nail and one to three column cuts in 
electro or mats. Press book. 

Released in April. 



"Charge It to Me" 

Five-Reel American-Pathe Production 

Features Margarita Fisher in 

Farcical Story. 

Reviewed by Robert C. McElravy. 

THERE is good material for farce- 
comedy in this five-reel American- 
Pathe subject, "Charge It To Me," 
but it has been developed with only 
an average amount of humor and does 
not seem to register as many laughs 
as might be expected. The plot is based 
on a series of very improbable events, 
and where this is the case the action 
must be convincing in order to make 
the events seem real. In this instance 
there is a lack of conviction about 
many of the occurrences. 

The main idea is a good one for a 
light-running story of the kind. Mar- 



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May 3, 1919 

garita Fisher appears as a bride of a 
few weeks, who desires to earn some 
money with which to buy her husband 
a birthday present. She decides to be- 
come a "chauffeurette," and finds her 
taxi well patronized. But her men 
patrons all fall violently in love with 
her and insist upon calling at the house 
or sending flowers. Up to this point 
the story carries well, but the robbery 
and the husband's financial troubles 
and several other phases of the plot 
seem dragged in to keep things mov- 
ing. 

This production might have succeeded 
better, it would seem, as a straight 
comedy, but the farcical treatment 
hardly does the plot justice. It makes 
on the whole a subject of about aver- 
age interest. 

Cast. 

Winnie Davis Margarita Fisher 

Elmer Davis Emory Johnson 

Howard Weston Augustus Phillips 

Ool. Godfrey Hlbbard L. S. McKee 

Archie Gunn Budd Post 

"Corkscrew" McGann Bull Montana 

Hercules Strong George Swan 

Hennessey J. Farrel MacDonald 

Maggie Sophie Todd 

The Story. 

Winnie and Elmer Davis are a pair of 
newlyweds in "Charge It to Me." The 
wife's happiness is threatened by the at- 
tentions of Howard Weston, a former 
suitor, and also the fact that she wants 
more money than her husband gives her. 
She wishes to buy Elmer a birthday 
present and for this reason decides to 
drive a taxicab, for the purpose of earn- 
ing the necessary money, Winni3 makas 
an attractive "chauffeurette" and has 
plenty of male patrons. One of the latter 
is a burglar, "Corkscrew" McGann, who 
has just robbed her friend Weston's flat. 
McGann leaves a package of stolen silver- 
ware in Winnie's car after leaving it. 
The chief action takes place in the Davis 
home, when all her admiring patrons come 
to call. Elmer, the husband, returns to 



THE MOVING PICTURE WORLD 



717 



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find the house full of strange men, and 
naturally becomes intensely jealous. In 
addition to this he is also greatly de- 
pressed because Weston has squeezed him 
in a financial transaction. To complicate 
matters further, the stolen silverware is 
traced to the Davis home by some de- 
tectives, and Winnie is thought to have 
stolen it. The smoking-jacket she bought 
with her hard earned money is also dis- 
covered and leads to further suspicions 
on Elmer's part. In the end Weston clears 
matters up by confessing his jealously and 
his effort to ruin Elmer financially. All 
hands participate in a big birthday dinner 
at the close. 

Program and Advertising Phrases: Amus- 
ing Story of a Bride and The Clever 
Schemes She Adopts to Secure Money 
for Her Husband's Birthday Present. 
The Dilemma of a Bride Who Became 
a "chauffeurette" Only to Find That 
Her Patrons Would Persist in Making 
Love to Her. 
Marguerita Fisher Star of Laugh Pro- 
voking Comedy Dealing With the 
Tribulations of a Pair of Newlyweds. 
The Amazing Outcome of a Package 
of Stolen Silverware Left in an At- 
tractive Chauffeurette's Taxicab. 
Advertising Angles: Make Miss Fisher 
your star, but in the story you have an 
angle that will appeal to most women 
whether they are Fisher fans or not. Use 
the wife without an allowance angle and 
smear it over everything. Begin a teaser 
campaign first urging women to demand 
their rights and obtain an allowance. 
Then spring the play and work your 
angles on this. Draw a heartrending pic- 
ture of the rich wife who has to play 
taxi driver in order to get the money 
for her husband's birthday present. Then 
work over to the comedy side and play 
this strong for the rest of the campaign. 
If you advertise your features in the news- 
papers but a single day, work on the 
comedy angle only. This sort of story is 
made to be advertised. Whoop It up. 

Advertising Aids: One one-sheet, two 
three-sheets, one six-sheet, one 24-sheet. 
Lobby displays, 11x14. both in sepia and 
color; also 22x28. Slide. Campaign book. 
Cuts. 



"Bolshevism on Trial" 



Mayflower Photoplay Corporation's 

Special Feature Is Excellent 

Entertainment. 

Reviewed by Edward Weitzel. 

ANYONE looking for a blood and 
thunder melodrama in "Bolshevism 
on Trial" is going to be disap- 
pointed. This special feature, produced 
by the Mayflower Photoplay Corpora- 
tion, is an entertaining and frequently 
amusing satire on the false doctrine 
which has wrecked Russia's social sys- 
tem. In place of showing up the fallacy 
of trying to run a government where 
everyone wants a soft job and no hard 
work by picturing the consequences of 
the attempt in all its revolting phases, 
the author of the scenario has taken 
Thomas Dixon's novel, "Comrades," and 
enlarged on the plot sufficiently to make 
it cover his purpose. The Dixon story 
tells of a group of socialists who obtain 
possession of an island and start a com- 
munity where all are equal in every 
way. As a consequence they all want to 
shirk the disagreeable tasks, and start 
fighting among themselves. One of the 
leaders attempts to convert his com- 
rades to Bolshevism, in the photoplay, 
and most of the communists are glad to 
go back to their old way of living when 
they realize that crime and unhappiness 
will be the end of their Utopian scheme. 
There is a pleasing thread of romance 
in the story and a variety of action and 
melodramatic scenes to hold the interest 
all through. The acting is excellent, the 
entire production being sustained at a 
high level. The famous Hotel Royal 
Poincianna at Palm Beach, Florida, is 
used with fine effect. A few vulgar 
flashes of nude women in bathing should 
be eliminated. 

Cast. 
Captain Norman Worth. .. .Robert Frazer 
Herman Wolff Leslie Stowe 




LOOK HERE! 

If you could entertain the surplus crowds outside 
your door until seats were ready — heap then-i 
smiling, stimulate public enthusiasm, and at the 
same time get back all the pennies paid back in 
change thru your ticket -window. 

WOULD YOU? 

invest f50.00 with the absolute assurance that 
you getryour money back — please your patrons 
— advertise your house — cirt your overhead and 
keep the crowds coining back. 

T. W. Hamlin, Says:— 

Our Favorite Film Star post card machine sold 
out all the cards the first day it was put on the floor. 
Apollo Theatre. 209 W. 125th St.. New York 

Other machines getting from $20 to $50 per day 

NOW IS THE TIME 

To place your order. There is no other legiti- 
mate proposition in which you can place your 
money which will bring as big, quick and sure 
profits as these machines, besides giving your 
patrons a clean live, up-to-date an\usement and 
making them all boosters for your theatre. 

ff^^=° We give you 6.500 cards with each machine. 
n'S& The cards sell for $65.00 which pays for the ma- 
chine and leaves a cash profit of $15.00. Additional 
ards can be bought to net you 200"? profit. Machines 
ure 6 ft. high 18" wide, oah finish, mechanically perfect 
and an ornament in any lobby. Catalog free on Request 

The Exhibit Suppiy Co. 

507-509 So. Dearborn St., Chicago, III. 




718 



THE MOVING PICTURE WORLD 



May 3, 1919 



Colonel Worth Howard Truesdell 

Tom Mooney Jim Savage 

Barbara Bozenta Pinna Nesbit 

Catherine WolfE Ethel Wright 

Elena Worth Valda Valkryien 

Blanche May Hopkins 

Saka Chief Standing Bear 

Jim J. G. Davis 

Story by Thomas Dixon. 

Scenario by Harry Chandler. 

Photography by Philip Hatkin. 

The Story. 

"Bolshevism on Trial" has for its lead- 
ing characters the son of a wealthy 
man who becomes converted to Socialism 
after he realizes the crime and suffering 
in the world; an earnest young woman 
who is won over to the same belief, and 
a man who uses Socialism as a cloak to 
hide his desire to see Bolshevism set up 
in this country. This latter person's 
name is Herman Wolff. He is strong of 
will, but lacks all moral sense. A com- 
munity is formed under his leadership. 
It obtains possession of an island off the 
coast of Florida, where there is a large 
hotel, and the plan is put into practice. 
It ends just as su^h plans always have 
ended. Everyone wants the other fellow 
to do the disagreeable tasks. 

Matters take a more serious turn when 
Wolff tries to introduce Bolshevism and 
reveals himself in his true colors. He is 
already married, but he advocates free 
love, and tells Barbara Bozenta, the he- 
roine, she must consent to live w^ith him. 
Norman Worth, the hero, already loves 
Barbara, and Wolff has him confined when 
he objects to the arrangement. Norman 
gets free, rescues Barbara from Wolff 
just in the nick of time. The young 
chap's father, w^ho has helped on the 
scheme of the community in order to cure 
his son of his faith in Socialism, sends a 
United States gunboat to the island in 
time to restore order, and the red flag is 
hauled down by the eager consent of most 
of the disgusted communists. 



"The Best Man" 

Hampton Picture vtrith Kerrigan is Good 
as Either Love or Detective Story. 

Reviewed by Hanford C. Judson. 

THE new Hodkinson attraction, 
made by Jesse D. Hampton, en- 
titled "The Best Man," is sure of 
a wide popularity. Perhaps it is a de- 
tective story by first intention, but it has 
as pretty a romance as one could wish 
to see and is above the average in at- 
tractiveness and interest. Pretty scenes, 
freshness of incident and situation, ex- 
cellent acting and smoothly sustained 
suspense are the things first noticed by 
a reviewer. It is a sure bet for any ex- 
hibitor and has no disqualifications. 

Warren Kerrigan plays a young man 
sent by the Secret Service at the Capitol 
to New York, who finds himself stand- 
ing before an altar and goes on with 
the marriage to a girl played by Lois 
Wilson. He has never seen her before. 
The honeymoon, from which he at first 
tries to escape, is not all smooth on ac- 



GUARANTEED 

Mailing Lists 

MOVING PICTURE THEATRES 

Every State — total, 2S,300: bj State*, fS.60. 

PerM. 

1,600 film ezchanrci 15.00 

313 manufactureri and atadioi 2.00 

368 machine and aapply dealers 2.00 

Further Partloolart: 

A. F.WILLIAMS, 166 W.AdamsSt.,Chicago 



FOR COLOR EFFECTS 
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For 5 or 10 w. Revnolds Electric Co. 

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lamps. 426 S. Talman Ave., Chicago, III. 




National Electric 
Ticket Register Co. 

ManuTactnren of Beotrlc Ticket Ina- 
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atre* &ad Beitanranta. Sold direct or 
througb your de&Ier. 

NATIONAL ELECTRIC 

TICKET REGISTER COMPANY 

1511 North Broadway 

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Write for our wp-to-iate price Utt. 

Amusement Supply Co. 

Largest ExcIasiTe Dealers to the 

MOTION PICTURE TRADE 

300-302 Mailers Bldg. 
5 South Wabash Ave. 
CHICAGO, ILLINOIS 

Dealers In Motlograpb, Standard and Slmpleix 

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WE SELL ON THE INSTALLMENT PLAN 



AMERICAN 

jFotoj)Iaj>er 

(Trade Mark Beristered) 
The Musical Marvel Write for CataUsn* 

AMERICAN PHOTO PLAYER CO. 
62 West 45th Street New York City 



EXHIBITORS 

If you want a reaj picture organist or pianist, 
write us. Endorsed by biggest exhibitors Bast and 
West. 

PROFESSIONAL SCHOOL 
of PICTURE PLAYING 

strand Theatre Los Angeles 




4 K. W. Electric Generating Set. 

60 or 110 volts for stationary or portable 
moving picture work and theatre light- 
ing. Smooth, steady current, no flicker. 
Portable type with cooling radiator all 
self-contained. 

Send for BaUetin No. 2« 

Universal Motor Co. 

OSHEOSH, wise. 



count of the agent of the crook gang 
which wants to stop him. Lois Wilson 
plays her role delightfully, \yarren Ker- 
rigan is good as usual. Director Thomas 
Heffron has made an almost perfectly 
natural flow of action. The picture is 
above the average in every way. 
Cost. 

Cyril Gordon J. Warren Kerrigan 

Celia Hathaway Lois Wilson 

Jefferson Hathaway Alfred Whitman 

Mrs. Hathaway Frances Raymond 

George Hayne Clyde Benson 

Secret Service Chief R. D. MacLean 

Brady Bert Appling 

Holman Ed. Tilton 

Mrs. Holman Mary Land 

Celia's Uncle Fred Montague 

Story by Grace L. H. Lutz. 

Directed by Thomas Heffron. 

Photographed by C. Edgar Schoenbaum. 

The Story. 

In "The Best Man," a Hampton picture, 
the hero, Cyril Gordon, agent of the 
Washington secret service, is sent to re- 
cover a coded paper stolen by a gang of 
smugglers. Instructed to take the place 
of George Hayne, who is to be arrested, 
but who slips through the police, Gordon 
gets the paper and finds himself at a 
church w^here he is plainly expected to 
be bridegroom. Being pursued, he goes 
through w^ith the ceremony, for the Chief 
has told him not to stop at anything. 

He is married. The girl, Celia Hatha- 
way, calls him George Hayne, whom she 
has not seen for fifteen years. He finds 
that this Hayne is not a good character 
and has forced the marriage. She finds 
that his manners have much improved. 
They start the honeymoon, from which, at 
first, he feels in duty bound to escape. 
The crook who wants the code gets on 
the train. Gordon manages to get him- 
self and the girl off the Chicago train 
and to Washington where, once the code 
has been delivered and himself pro- 
moted, he can explain to Celia and find 
the happy ending. 

Advertising Aids on this picture will be 
published in our next issue. 



Buyers Praise "S-L" Campaign Book. 

The S-L Pictures organization announce 
that many favorable comments have been 
received from state right buyers through- 
out the country regarding "The Picture 
Plus" prepared as an exploitation guide 
for "Virtuous Men." 

This exploitation guide, consisting of 
sixteen pages is prepared to cover every 
point from the day the picture is booked, 
until it is presented. It is illustrated ivith 
appropriate cuts and ads, and contains 
severalties designed to attract patronage 
from outlying neighborhoods. 



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May 3, 1919 



THE MOVING PICTURE WORLD 



719 



List of Current Film Release Dates 



illlllliUillllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllill^ 

Unless Otherwise Specified All Subjects Are Five Reel Dramas 



iiiiiiiiiiiiiiiiiiii»»iiiiiiiiiiiiiii 



General Film Company, Inc. 



9CRANTONIA FILM COMPANY. 

{Featuring Charlie Fang.) 

ParsoD Pepp (One Reel — Comedy). 

rang'a Fate and Fortune (One Reel — Comedy) 

OFFICIAL AVAR PICTURES. 

{Committer on Public InformaUon.) 
Our Bridge of Ships (Two Reels). 

AMERICAN RE3) CROSS. 

(One-Reel PatHotio Film*.) 

First Aid on the Playe (One Part— Patriotic). 

Rebtiildlng Broken LWes (One Part — Patri- 
otic). 

The Kiddles of No Man's Land (One Part— Pa 
trlotlc). 

Victorious Serbia (One Part — Patriotic). 

A Helping Hand in Sicily (On* Part— Patriotic) . 

Homeward Bound. 

New Faces for Old. 

Russia a World Problem. 

Arc RevieiD. 

President Wilson Abroad. 

Doughboys and Bolshevikl at Archangel. 

COSMOFOTOFILM. 

I Believe (Six Parta — Drama). 

AMERICAN FEATURE FILM CORP. 

E'earts of Loye (Six Parts — Drama). 

HAXAVEL.L. PRODUCTIONS. 

The Married Virgin (Six Parts — Drama). 



Exhibitors-Mutual 



STRAND. 

(One-Reel Comediet.) 

Mar. 16 — His Wife's Birthday. 
Mar. 23 — The Way of a Maid. 
Mar. 30 — Peggy's Burglar. 
April 6 — Too Many Sweethearts. 



FBATURBS. 

Mar. — A Heart In Pawn (Sessue Hayakawa). 
Mar. — The Lamb and the Lion (Blllle Rhodes). 

Mar. — The Turn in the Road (all star cast). 
Mar. — Hearts Asleep (Bessie Barriscale). 
Mar. — Whitewashed Walls (William Desmond). 
April — Diane of the Green Van (Alma Rubens). 
April — The Courageous Coward (Sessue Haya- 
kawa). 
April — Modern Husbands (Henry B. Walthal). 
May — Joselyn's Wife (Bessie Barriscale). 
May — Mint of Hell (William Desmond). 



OUTDOOR SUBJECTS. 

Jan. 5 — Teetotalers, Tea and Totem Poles. 

Jan. 12 — Geezers and Geysers. 

Jan. 19— Bulls and Bears. 

Jan. 26 — Western Stuff. 

Feb. 2 — Doing the Dells. 

Feb. 9 — Gods Country. 

Feb. 1(3 — Out Wyoming Way. 

Feb. 23 — A Peek of Par ..ise. 

Mar. 2 — Columbia, the Gem of the Highways. 

Mar. 9 — An Eyeful of Egypt. 

Mar. 16 — In Pyramid Land. 

Mar. 23 — Mid Sahara's Sands. 

Mar. 30 — Glimpsing Gondolas. 

April 6 — -A Palestine Pilgrimage. 



! Pathc Exchange, Inc. 

RELEASES FOR THE WEEK OF MAR. 23. 

Go Get 'Em Garringer (Helen Chadwlck — Five 
Parts — Drama — Astra). 

The Lightning Raider (Episode No. 12, "Hurled 
Into Space" — Two Parts — Drama — Astra). 

The Dutiful Dub (Harold Lloyd— One Reel- 
Comedy — Rolin ) . 

Pathe News No. 26 (Topical). 

Pathe News No. 27 (Topical). 

RELEASES FOR WEEK OF MARCH 30. 

The Lightning Raider (Episode No. 13, "The 
White Roses" — Two Parts — Drama — Astra). 

Next Aisle Over (Rolin Comedy — "^ue Reel — 
Harold Lloyd). 

Pathe News No. 28 (Topical). 

Pathe News No. 29 (Topical). 

RELEASES FOR WEEK OF APRIL 6. 

The Silver Girl (Frank Keenan — Drama — Five 

Reels — Pathe). 
The Lightning Raider (Episode No. 14, "Cleared 

of Guilt"— Two Parts — Drama — Astra). 
A Sammy in Siberia (Harold Lloyd — One Reel — 

Comedy — Rolin ) . 
Pathe News No. 30 (Topical). 
Pathe News No. 31 (Topical). 

RELEASES FOR Vl^EEK OF APRIL 13. 

The Lightning Raider (Episode No. 15, "Wu 
Fang Atones" — Two Parts — Drama — Astra). 

Just Dropped In (Harold Lloyd — One Reel — 
Comedy — Rolin ) . 

Pathe Review No. 7 (Educational). 

Pathe News No. 32 (Topical). 

Pathe News No. 33 (Topical). 

RELEASES FOR W^EEK OF APRIL 20. 

The Sawdust Doll (Baby Marie Osborne — Five 

Parts — Drama — Diando). 
The Tiger's Trail (Episode No. 1, "The Tiger 

Worshippers" — Three Parts — Drama — 

Astra). 
Crack Your Heels (Harold Lloyd — One Reel — 

Comedy — Rolin ) . 
Pathe News No. 34 (Topical). 
Pathe News No. 35 (Topical). 

RELEASES FOR W^EEK OF APRIL 27. 

The Unknown Love (Dolores Cassinelll and E. 

K. Lincoln — Six Parts — Drama — Leonce 

Ferret). 
The Tiger's Trail (Episode No. 2, "The Glowing 

Eyes" — Two Parts — Drama — Astra). 
Ring Up the Curtain (Harold Lloyd — One Reel 

— Comedy — Rolin). 
Pathe Review No. 8 (Educational). 
Pathe News No. 36 (Topical). 
Pathe News No. 37 (Topical). 

RELEASES FOR W^EEK OF MAY 4. 

The Cry of the Weak (Extra Selected Star 
Photoplay — Fannie Ward — Five Parts — 
Drama — Astra). 

The Tigers Trail (Episode No. 3, "The Human 
Chain" — Two Parts — Drama — Astra). 

Young Mr. Jazz (Harold Lloyd — One Reel — 
Comedy — Rolin). 

Topics of the Day (Topical Timely Films — One- 
third Reel). 

Pathe News No. 38 (Topical).- 

Pathe News No. 39 (Topical). 

RELEASES FOR WEEK OP MAY 11. 

The Tiger's Trail (Episode No. 4, "Danger 
Signals" — Two Parts — Drama — Astra). 

Si Senor (Harold Lloyd — Two Parts Comedy — 
Rolin). 

Pathe Review No. 9 (Educational). 

Topics of the Day No. 2 — (1/3) reel). 

His Vampy Ways (Walter Hall— Two Parts- 
Comedy). 

Pathe News No. 40 (Topical). 

Pathe News No. 41 (Topical). 

AMERICAN FILM COMPANY. 
(Releaiied by Pathe.) 

Mar. 16 — Put Up Your Hands (Margarita 

Fisher). 
Mar 30 — Brass Buttons (William Russell). 
April 13 — The Intrusion of Isabel (Mary Miles 

Minter). 
May 4 — Charge It to Me (Margarita Fisher). 



May 18 — Some Liar (William Russell). 
April — -Mary O'Rourke (Mary Miles Minter). 
April — Trixia from Broadway (Margarita 
Fisher). 

Made In America. 

Ashloy Miller ProducHona — On« Reel — PatriaMo, 



Feb. 16— No. 1, 
Feb. i;4^No. 2. 
Mar. 2— No. 3, 
Mar. 10— No. 4, 
Mar. 17— No. 5, 
Mar. 24 — No. 6, 
Mar. 31— No. 7, 
Apr. 7— No. 8, 



"Made In America." 
"Nine Million Answer." 
"The Rookie." 

"Victory Army in the MakiBg.' 
"Building the Soldier." 
"The Hated K. P. ' 
"Overseas to Victory." 
"Forward — Always Forward." 



Fox Film Corporation 



BIG TIMELY PICTURES. 

Why I Would Not Marry. 

Queen of the Sea (Annete Kellerman). 

The Land of the Free. 

The Prussian Cur. 



STANDARD PICTURES. 

Mar. 23— Thorn Shalt Not (Evelyn Nesblt). 

April 20— The Jungle Trail (William Farnum). 
May 4 — The Siren's Song (Theda Bara). 
May 18— A Fallen Idol (Evelyn Nesblt). 
June 1— Wolves of the Night (William. 

Farnum). 
June 15 — A Woman There Was (Theda Bara). 



EXCEL PICTURES. 

Mar. 9 — Gambling in Souls (Madalalne 

Travers). 
Mar. 23 — The Rebellious Bride (Peggy Hyland). 
April 6 — Married in Haste (Albert Ray). 
April 20 — The Love That Dares (Madlalne- 

Traverse). 
May 4 — Miss Adventure (Peggy Hyland). 
May 18 — Words and Music (Albert Ray). 

VICTORY PICTURES. 

Mar. 16 — Never Say Quit (George Walsh). 

Mar. 30— Fighting for Gold (Tom Mix— Ht» 
Parts). 

April 18 — Pitfalls of a Big City (Gladys Brock- 
well). 

April 27— Help! Help! Police! (George Walsh 

May 11 — The Coming of the Law (Tom Mix). 

May 25 — The Divorce Trap (Gladys Brookwell). 

FOX-SUNSHINE & TOM MIX COMEDIES. 

Mar. 29— Six Cylinder Love (Tom Mix— Two 

Parts). 
Mar. 23 — Money Talks. 
April 6 — Tom and Jerry Mix (Tom Mix — Two 

Parts). 
April 20— The House of Terrible Scandal (Two 

Parts). 
May 4 — A Lady Bell-Hop's Secret (Two Parts).. 
May 11 — A Soft Tenderfoot (Two Parts). 
May 25 — The Merry Jailbirds (Two Parts). 
June 15 — Virtuous Husbands. 

MUTT & JEFF ANIMATED CARTOONS. 

Mar. 16 — William Hohenzollem, Sausage 
Mar. 23 — Out and in Again. 
Mar. 30 — A Cow's Husband. 
April 6 — Mutt, the Mutt Trainer. 
April 13 — Subbing for Tom Mix. 



THE GREAT NINE. 

Feb. 16 — The Darling of Paris ( Theda Bara). 
Feb. 23 — Hoodman Blind (William Famnm). 

PRODUCTIONS EXTRAORDINARY. 

Salome (Theda Bara — Eight Parts). 
Cleopatra (Theda Bara- Eight Parts). 
Les Mlserables (William Farnum). 



"20 



THE MOVING PICTURE WORLD 



May 3, 1919 



List of Current Film Release Dates 



iiiiiiiiiiiiiiiumiiiuiiiiiiiiniiHiiiuiiiniiiiiiiiuiiiiiiiiiffliiiiiiiiiiiiiiiiiiiiiiii^ 

Unless Otherwise Specified All Subjects Are Five Reel Dramas 



Metro Pictures Corporation. 



ME^'RO ALI>STAR 8BRIBS. 

Mar. 8 — Satan, Jr. 

Mar. 10 — Blind Man's Eyes. 

Mar. 17 — The Way of the Strong. 

Mar. 24 — That's Good (Hale Hamilton). 

Mar. 31— The Parisian Tigress (Viola Dana). 

April 7— The Island of Intrigue (May Allison). 

April 14 — Blackle's Redemption (Bert LyteU). 

April 21 — False Evide"nce (Viola Dana). 

April 28 — The Amateur Adventuress (Emmy 

Wehlen). 
May 5 — After His Own Heart (Hale Hamil- 
ton). 
May 12 — Castles in the Air (May Allison). 

SCREEN CLASSICS. INC.. SPBOIALS. 
To Hell With the Kaiser (Laurence Grant and 

Olive Tell — Seven Parts — Drama). 
Pals First (Harold Lock wood — Bti Parts — Dr.) 
The Great Victory, Wilson or th« Kals«r, The 

Pall of the HohenzoUems. 
Why (Jermany Must Pay (All Star Cast — Six 

Parts). 
The Great Romance (Harold Lockwood — Six 

Parts). 
Shadows of Suspicion (Harold Lockwood). 
A Man of Honor (Harold Lockwood). 

NAZIMOVA PRODUCTIONS. 
Revelation (Seven Parts — Drama). 
Toys of Fate (Seven Parts — Drama). 
Bye for Eye (Seven Parts — Drama). 
Out of the Fog (Seven Parts). 
The Red Lantern (Seven Parts). 



Triangle Film Corporation. 



Datea and Title* of Triangle Releases 
Subject to ChJinKe Without Notice. 

TRIANGLE PRODUCTIONS. 

Mar. 9 — The Railroader (George Faweet). 

Mar. 16 — It's a Bear (Taylor Holmes — Special). 

Mar. 23 — The Little Rowdy (Hazel Daly). 

Mar. 30 — Toton (Olive Thomas — Special). 

April 6 — A Royal Democrat (Jack Conway, 
Marguerite Marsh). 

April 13 — A Regular Fellow (Taylor Holmes — 
Special). 

April 20— Devil M'Care (Crane Wilbur). 

April 27— The Follies Girl (OUvo Thomas- 
Special). 

May 4 — A Place in the Sun (Margaret Blanche 
and All-star English cast). 

May 11— Taxi! (Taylor Holmes — Special). 

May 18 — The Water Lily (Alice Mann). 

May 25 — Mayor of Filbert (Bella Bennett, Jack 
Richardson, J. IBarney Sherry — Spe- 
cial). 



Vitagraph 



VITAGRAPH FEATURES. 

Mar. 10.— The Wishing Ring Man (Bewle 
Love). 

Mar. 17— A Gentleman of Quality (Barle Will- 
iams) . 

Mar. 24— MiRs Dulcle from Dixie (Gladys Les- 
lie). 

Mar. 31— Fighting Destiny (Harry T. Morey). 

Apr. 7 — The Cambric Mask (Alice .'oyce). 

Apr. 14 — The Unknown Quantity (Corinne Grif- 
fith — Five Parts). 

April 21 — A Yankee Princess (Bessie Love). 

April 28— The Ursurper (Earle Williams). 

May B — A Stitch In Time (Gladys Leslie). 

May 12 — Beating the Odds (Harry Morey). 

May 2fi — Thin Ice (Corrinc Orlfflth). 

Juno 2 — The Little Ross (Bessie Love). 

VITAGRAPH SPECIALS. 

The Common Cause (Herbert Rawllnson and 

Sylvia Dreamer — Seven Parts). 
Feb. 24 — The Lion and the Mouse (Alice Joyce — 

Six Parts). 
Mar. 10 — From Headquarters (Anita Stewart). 
April 28 — Two Women (Anita Stewart). 
May 1!) — The Third DeKrce (Alice Joyce). 

LARRY 8EHON COMEDIES. 
April 14— "Well, I'll Be — " (Two ParU). 
May 12 — Passing the Buck (Two Parts), 



niG V COMEDIES. 

Mar. 10 — Damsels and Dandles (Two Parta). 
Mar. 24 — Jazz and Jailbirds. (2 Parts). 
April 7 — Girlies and Grubbers (Two Parts). 
April 21 — Mules and Mortgages (Two Parts). 
May 5 — Fares and Pair Ones. 

The Iron Test. 

(Drama — Each Episode in Two Part* — Featur- 
ing Antonio Moreno and Carol Ealloioay.) 
Jan. 6— No. 12, "The Span of Terror." 
Jan. IS— No. 13, "Hanging Peril." 
Jan. 20 — No. 14, "Desperate Odds." 
Jan. 27— No. 15, "Riding with Death." 

The Man of Mierht. 
Drama — Fifteen Episode* — Tvoo Parts Booh — 
Featuring WHUam Duncan, supported l>y 
Edith Johnson and Joe Kyart. 
No. 1 — "The Riven Flag." 
No. 2 — "The Leap Through Space." 
No. 3 — "The Creeping Death." 
No. 4— "The Gripping Hand." 
No. 5 — "The Human Shield." 
No. 6 — "The Height of Torment" 
No. 7 — "Into the Trap." 
No. 8 — "The One Chance." 
No. 9— "The Crashing Horror." 



No, 

No. 



11— "The Ship of Dread." 
12 — "The Volcano's Prey." 



No. 13 — "The Flood of Dispair." 
No. 14 — "The Living Catapult." 



No. 15 — "The Rescue." 



Universal Film Mfg. Co. 



CENTURY COMEDY. 
(Trvo-Reel Comedleik) 

Mar. 12 — Society Stuff (Alice Howell— 03632). 
April 23 — Looney Lions and Monkey Business 
(Animal Comedy) — 03693. 
HEARST NEWS. 
iOne-Reel News Weeklies.) 
Mar. 17— No. 12 (Topical)— 0.S642. 
Mar. 24— No. 13 (Topical)— 0.3652. 
Mar. 31— No. 14 (Topical)— 03662. 
April 7— No. 15 (Topical)— 03672 
April 14 — No. 16 (Topical)— 03682 
April 21— No. 17 (Topical)— 0,'?692. 
April 28— No. 18 (Topical)— 03701. 
May 5 — No. 19 (Topical)— 03710. 
May 12— No. 20 (Topical)— 03720. 
L-KO. 
(Two-Reel Comedies.) 
Mar. 19 — Hearts in Hock (Peggy Prevost). 
Mar. 26 — Gymbelles and Boneheads — 03653. 
Apr. 2 — A Skate at Sea (Charlotte Dorety) — 

0366;^. 
April 9— A Movie Riot. (Charlie of the Orl- 

ient)— 03673. 
April 16— Let Fido Do It. 
April 30 — Sambo's Wedding Day — 03702. 
May 7 — Good Night Turk ! (Charlie from the 

Orient)— 03711. 
May 14 — In Bad All Around (Eva Novak and 
Hughie Mack)— 03721. 

NESTOR. 
(One-Reel Comedies. ) 
Mar. 10— The Hole In the Wall (All Star). 
Mar. 17— Home Run Bill (Billy Mason)— 03640. 
Mar. 24 — A Beach Nut (Wallace Beery)— 03660. 
Mar. 31— Lizzie's Waterloo— 03660. 
April 7 — Charlie Treats 'em Rough (Cartoon 

by Pat Sullivan)— 03670. 
April 14 — Qreen-Eyed Johnny (Jack Dillon) — 
03680. 
UNIVERSAL SPECIAL ATTRACTION. 
Mar. 24 — A Fight for Love (Harry Carey — Six 

Parts— D rama ) —03648. 
Mar. 31 — A Silk Lined Burglar (Prlscilla Dean- 
Six Parts)— 03ft'>8. 
April 21 — Fire Filngers (Rupert Julian — Six 

Parts)— 0:i088. 
Mar. 10 — The Scarlet Shadow (Mae Murray — Six 

Parts— 03627). 
Mar. 17 — The Light of Victory (Munroe Salis- 
bury-Drama)— 0.36.37. 
April 7 — The Amazing Wife (Mary McLaren — 

six Reels)— 0.'!668. 
April 14 — What Am I Bid. (Mae Murray — Six 

Reels.) 
The Exquisite Thief (Prlscilla Dean — Six Parts) 

—03098. 
May 5 — Bare Fists (Harry Carey — Six Parts 
—Drama)— 03707. 



May 12 — The Delicious Little Devil (Mae Mur- 
ray — Six Parts)— 03616. 

NEW^ SCREEN MAGAZINE. 

Mar. 21— No. 5 (Novelty and Topical)— 08646. 
Mar. 26 — No. 6 (Novelty and Topical)— 036M. 
April 4 — No. 7 (Novelty and Topical)— 03666. 
April 11— No. 8 (Novelty and Toploal) — 0367B. 
April 18 — No. 9. (Novelty and Topical)— 03686. 
April 25 — No. 10 (Novelty and Topical)— 03695. 
May 2 — No. 11 (Novelty and Topical)— 03704. 
May 9— No. 12 (Novelty and Topical)— 0.3713. 
May 16 — No. 13 (Novelty and Topical)— 03723. 

INTERNATIONAL NEW^S. 

Mar. 19— No. 12 (Topical)— 03644. 
Mar. 26— No. 13 (Topical)— 03654. 
April 2— No. 14 (Topical)— 03664. 
April 9— No. 15 (Topical). 
April 16— No. 16 (Topical)— 03684. 
April 2.3— No. 17 (Topical)— 0.3694. 
April 30— No. 18 (Topical)— 03703. 
May 7— No. 19 (Topical)— 03712. 
May 14— No. 20 (Topical)— 03722. 

UNIVERSAL SPECIAL FEATURK. 
The Lure of the Circoa. 

Drama — Bach Episode in Two Parts — Eddie Poi» 

Featured. 
Jan. 20— No. 10, "A Shot for Life"— 03489. 
Jan. 27— No. 11, "The Dagger"— 03500. 
Feb. 3 — No. 12, "A Strange Escape"— 08678 
Feb. 10— No. 13, "The Plunge for Life"— 035X'i 
Feb. n— No. 14, "Flames"— 03698. 
Feb. 24 — No. 15, "The Stolen Record"— 0861» 
Mar. 3— No. 16, "The Knockout (03618). 
Mar. lO— No. 17. "A Race with Time" (03828) 
Mar. 17 — No. 18. "The Last Trick"— 03638. 

Cyclone Smith. 
(Drama — Each Episode in Two Parts — Eddie 

Polo Featured). 
May 12 — No. 1, "A Prisoner tor Life" — 03719. 

The Red Glove. 
(Drama — Each Episode in Two Parts — Maru 

Walcamp Features.) 
Mar. 17— No. 1, "The Pool of Lost Souls"— 

03599. 
Mar. 24 — No. 2, "Claws of the Vulture"— 03649. 
Mar. 28 — No. 3, "The Vulture's Vengeance"— 

03659. 
April 7 — No. 4, ihe Passing of Gentleman 

Geoff"— 03669. 
April 14— No. 5, "At the Mercy of a Monster" 

—03679. 
April 21— No. 6. "The Flames of Death"— 03689. 
April 28 — No. 7, "A Desperate Chance" — 03689. 
May 5 — No. 8, "Facing Death"— 03708. 
May 12— No. 9, "A Leap for Life"— 03717. 

CURRENT EVENTS. 
Mar. 21— No. 12 (Topical)— 0.3646. 
Mar. 28— No. 13 (Topical)— 03656. 
April 4— No. 14 (Topical)— 03666. 
April 11— No. 15 (Topical)— 03676. 
April 18— No. 16 (Topical)— 03686. 
April 25— No. 17 (Topical)— 0.3696. 
May 2— No. 18 (Topical)— 03705. 
May 9— No. 19 (Topical)— 0.3714. 
May 16— No. 20 (Topical)— 03724. 
STAR COMEDIES. 
(One-Reel Comedies, featuring Eddie Lyon* an4 

Lee Moran.) 
Mar. 17— Lay Off— 03641. 
Mar. 24 — The Smell of the Yukon— 03651. 
Mar. 31— The Wife Breakers— 03661. 
April 7 — State Room Secrets — 03671 
April 14 — Skidding Thrones— 03681. 
April 21 —Scared Stiff— 0.3691. 
April 28 — The Expert Eloper— 03700. 
May 5— Harmony in A Flat— 03709. 
May 12— The Bullskiviks— 03718. 
June 2 — The Little Boss (Bessie Love). 
W^ESTERN AND RAILROAD DRAMAS. 
(Tiro Reels Each.) 
Mar. 8 — The Flip of a Coin (Pete Morrlwn) 

—0.3626. 
Mar. 15 — The Black-Horse Bandit (Helen Olb 

son — a3ft36). 
Mar. 22 — The Gun Runners (Neal Hart) — MMT. 
Mar. 2iV— His Buddy (Pete Morrison)— «a657. 
April 5— Bill Brennan's Claim (Neal Hart). 
April 12 — By Indian Post (Pete Morrison). 
April 19 — The Honor of Men (Neal Hart) — 

03687. 
April 26 — Even Money (Pete Morrison^ — 03697. 
May 3 — The Raid (Neal Hart)— 03706. 
May 10 — Gun Law (Pete Morrison) — 0.3716. 
May 17 — Lone Larry (Lingsley Benedict and 
Eileen Sedgwick)— 03725. 



Ma)' 3, 1919 



THE MOVING PICTURE WORLD 



721 



QOOOOOOOOOODOOOOOOOOOOOOO 

CLASSI Fl ED 

3fk PER WORD FOR SITUATIONS 
** WANTED AND HELP WANTED 

MINIMUM, $0.50 



OOOOOOOOOODOOOOOOOOODOOOO UAlrA 




00 OOOOOOOOOOOOOOOOOOOOOO 

ADVERTISEIVIENTS 

5^ PER WORD FOR ALL 
** COMMERCIAL ADS. 
MINIMUM, $1.00 

OOOOOOOODOOOOOO 0-0 



SITUATIONS WANTED. 

PIPE ORGANIST (LADY) at liberty for the- 
atre engagement. Experienced picture accom- 
panist. Excellent repertoire. Steady ; reliable. 
Address Concert Organist, care M. P. World, 
N. Y. City. 

FIRST CLASS ORGANIST at liberty for im- 
mediate theatre engagement. Experienced, re- 
liable ; thorough musician. Fine picture player 
and recitalist. Splendid library of best music 
available for the work. Will accept good posi- 
tion in any part of the country. Pipe organ and 
good salary essential. Arthur Edward Jones, 
Box 472, Hagerstown, Maryland. 

BUSINESS OPPORTUNITIES. 

RB-NU-FILM cleans, softens, re-news. One 
dollar bottle. Worth hundreds. United M-P 
Interests, Liberty Bliig., Buffalo, N. Y. 

CAMERAS, ETC., FOR SALE. 

TRADE YOUR OLD CAMERA FOR A NEW 
UNIVERSAL M. P. CAMERA. A PERFECT 
INSTRUMENT FOR ALL MOTION PICTURE 
NEEDS. A special deal enables us to offer for 
a. limited time, a brand new Universal listing 
at $440.00 at the extremely lo wprice of $867.00. 
Send description of your old motion picture 
camera for valuation. OUR BARGAIN LIST 
NO. 15 IS NOW READY, A COPY FREE ON 
REQUEST. EASTMAN PERFORATED RAW 
STOCK, $37.50 PER THOUSAND, IMMEDIATE 
SHIPMENT. BASS CAMERA COMPANY. 
Charles Bass, President, 109 N. Dearborn St., 
Chicago, 111. 

PROFESSIONAL CAMERA 200 ft. magazines, 
side focusing device, film footage recorder, etc., 
$50.00 without lens. Chas. Svinning, 1540 E. 
66th PI., Chicago, 111. 

DB VRY PORTABLE PROJECTORS, MODEL 
C-3, 30-FT. THROW, $180.00 ; MODEL C-90. SO- 
FT. THROW. $200.00 COMPLETE. Write for 
circular ; immediate delivery. Telegraphic orders 
shipped the same day received. BASS CAMERA 
COMPANY, CHARLES BASS. PRES., 109 N. 
DEARBORN ST., CHICAGO. ILL. 

-MEW 200-FOOT Walnut camera, F :3.5 lens, 
only .$T."i ; used .Jure-, good lens, $50 ; printers, 
$15 ; home projector, $40. Ray, 326 Fifth Ave., 
N. Y. City. 

TWO GENUIXE BARGAINS FOR THE BE- 
GINNER ABOUT TO TAKE UP MOTION PIC- 
TURE PHOTOGRAPHY. 20«-ft. U. S. M. P. 
Camera, forward and reverse movement, also 
trick crank, fitted with Bausch & Lomb Ic Tessar 



F :3.5, mounted in Rank & Pinion focusing tube, 
with both direct and prismatic finder, complete, 
wtih medium weight tripod, $157.50. 200-ft. U. 
S. Special M. P. Camera, fitted with 50 M.M. 
Bausch & Lomb Ic Tessar, has direct focusing 
tube through camera, also finder and forward and 
reverse movement, together with trick crank ; 
making a complete outfit for taking pictures, 
also making titles, $114.00. WE HAVE ALSO 
ON HAND A Brand New 200-ft. Universal that 
we are offering at $378.00. A saving of $52.00 
from the regular list price. ORDER PROMPTLY 
TO AVOID DISAPPOINTMENT. SHIPMENT 
MADE SAME DAY ORDER REACHES US. 
Talbots' Practical Cinematography, $1.25 ; Adver- 
tising by Motion Pictures, $1.60 ; Both books, 
$2.65, prepaid. GET IN TOUCH WITH US TO- 
DAY. DAVID STERN COMPANY, in business 
since 1885, 1027 R. MADISOX STREET, CHI- 
CAGO, U. S. A. 

FILMS WANTED. 

WE ARE IN THE MARKET for Mutual fea- 
tures in A-1 condition. Send all particulars by 
mail to Exhibitors' Film Exchange, 130 West 
4<;th St., New York, N. Y. 

FILMS FOR SALE OR RENT. 

FOR SALE— Ten prints of 'The Crimson Stain 
Mystery," 32,000 feet in excellent condition, at 
$.350.00 a print. Advertising matter 5 cents per 
sheet. Fifty two-reelers of the Kay-Bee, Broncho 
and Domino makes. Subjects in excellent con- 
dition at $25.00 per print : some with paper. 
Also 100 five-reel features. Send for list. Federal 
Feature Exchange, Inc., 145 W. 45th St., N. Y. 
City. 

50 SINGLE-REEL SUBJECTS, all in A-1 con- 
dition, many like new. Must sell immediately at 
$5.00 per reel. Also few multiple reel subjects. 
List free. Box 371, Detroit, Michigan. 

THEATRES WANTED. 

WANTED TO LEASE moving picture house in 
Pennsylvania or .\ew Jersey. Address N R 
Lewis, .3239 N. 11th St., Philadelphia, Pa. 

WANTED TO RENT .small moving picture the- 
atre in little town or suburb of New York. State 
full terms first letter. H. K., care M. P. World 
N. Y. City. 

THEATRE WANTED— Will pay cash for the- 
atre in good, live manufacturing town, three 
thousand or more. Prefer town without opposi- 
tion ; desire to locate some Southern state. What 
have you? State all first letter. Edwin Healy 
Route 1. Rossville, Ga. 



THEATRES FOR SALE OR RENT. 

MOVING PICTURE and vaudeville theatre. 
Pennsylvania city of fifty thousand. Only theatre 
in city with stage. Seating capacity, twelve 
hundred ; can be increased to sixteen. Profits, 
fifteen thousand and over per year. Price for 
property and theatre complete, seventy-five thou- 
sand ; reasonable terms. Hunt Theatre Brokers, 
339 Brisbane Bldg., Buffalo, N. Y. 

MOVING PICTURE THEATRE. Only theatre 
in manufacturing town of forty-five hundred 
population. Capacity, about 350. Profits, six 
thousand yearly. Serious illness of owner com- 
pels immediate sale at sacrifice price of forty-five 
hundred. Actually worth eight thousand. Hunt 
Theatre Brokers, 339 Brisbane Bldg., Buffalo, 
N. Y. 

EQUIPMENT FOR SALE. 

LARGE DOWNTOWN picture show .building 
being wrecked for new big office building. Must 
sell entire picture show equipment immediately, 
consisting of 500 opera chairs, one Gold Fibre 
screen, 14 ft. high by 18 ft. wide ; one ticket 
selling machine ; one Simplex machine vrith 
motor ; two Power's machines with motors, and 
one $750 electric piano. All motors for alternat- 
ing current. $750 for the entire equipment. It 
cost over $3 000. Will sell as a whole, or any 
part desired at awful low prices. Must vacate by 
May 20. F. Dunn, 426 Market St., St. Louis, Mo. 

FOR SALE — Two film perforators, two Sim- 
plex machines, Power's 6-A, asbestor booths, 
chairs ; second-hand equipment of every descrip- 
tion. Camwalt, 826 6th Ave., N. Y. City. 

FOR SALE^Complete motion picture theatre 

equipment. Power's projector A-1 condition. 

Will sell together or separate. C. Plambech, 
Dorchester, Iowa. 

TITLES. 

ART TITLES, decorative borders, made by 
Washington Square artists. Enrich your pictures 
with creative fantasy. Printed titles. Animated 
novelties of real artistic value for the exhibitor. 
Address Patrician Picture Studio, 61 West 10th 
St., New York City, N. Y. 



MISCELLANEOUS. 

WANTED paper on "Modern Lorelei, 
sam Features Company, 53 Church St., 
Mass. 



" Nat- 
Boston, 




A NEW AND EASY WAY TO PAINT 

SIGNS and BANNERS 

OUR PATTERNS DO THE WORK 

No e-\perience required. AnyoDe can paint all idnds of sii;^is, banners, cards, 
etc., on any surface with our new aiid easy system of lettering. Complete 
outfit, containing eight alphabets of letters, assorted styles and sizes from 
two to twelve inches high, also four sets of figures, etc., not printed but life- 
size patterns, cut out of durable tag board wiiich can be used over and over 
again for years; also brushes, colors and book of instructions. Prepaid, $7.59. 
Satisfaction guaranteed. 



ACME SALES CO.. 



EMPIRE BLDG.. DENVER, COLO. 



WONDERFUL PROJECTION WITH NEW SHUTTER 

New scientific invention. It eliminates Flicker because it keeps the light on the screen constantly. 

It eliminates eye-strain because the picture is never off the screen. It saves electricity. It produces 
a brighter picture. The old style sbuttei cuts off both picture and light intermittently. Write for descrip- 
tive circular. 



B. F. PORTER 



729 Seventh Avenue, New York 



722 



THE MOVING PICTURE WORLD 



May 3, 1919 



iHiiimuiiiiiiiiiiiiiiiiiHiimiiiiiiiMiHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHimiHi^ 

LList of Current Film Release Dates 
iniuiiiiiiyiiiiwiiimti^^ 

Unless Otherwise Specified All Subjects Are Five Reel Dramas 



j Goldwyn Distributing Corp. I 

STAR SERIES PRODUCTIONS. 
Mar. 9 — The Brand (Rex Beach Production — 

Seven Parts). 
Mar. 16 — A Man and His Mone7 (Tom Moore), 
liar. 30 — Daughter of Mine (Madge Kennedy). 
April 6— Spotlight Sadie (Mae Marah). 
April 13 — One Week of Life (Pauline Frederick). 
April 20 — The Pest (Mabel Normand). 
April 27 — The Stronger Vow (Geraldine Farrar 

— six Par ). 
May 4 — One of the Finest (Tom Moore). 
May 11 — Leave It to Susan (Madge Kennedy). 
May 18 — The Crimson Gardenia (Rex Beach — 

Six Parts). 

BBNNISON STAR SERIBS. 

Oh, Johnny (Betiwood). 

Bandy Burke of the U-Bar-U (Betzwood). 

Mar. 23 — Speedy Meade (Betzwood). 

CM)L.D\VTN SPBCIAIiS. 

The Border Legion (Blanche Bates and Hobart 

Boeworth — Six Parts). 
rbe Manx Man (Seven Parts — Drama). 
Per the Freedom of the World (Seven Parti — 

Drama). 
For the Freedom of the East (Lady Tsen Mel — 

Seven Reels). 
The Eternal Magdalene. 

CAPITOL, COHBDIBS. 

(Two Reel* eadh) 
April 20— Wanted— A Baby. 
May 4 — The Sea Wolf. 
May 18 — Circumstantial Evidence. 

"Oo Get 'em PotW fl«r«M. 
Mar. 9 — The New Breakfast Food. 
Mar. 23 — The Potum of Swat. 
Apr. 6 — The Midnight Alarm. 

FORD EDUCATIONAIi WKKKIaY, 

Mar. 2— Rough Stuff. 

Uar. 9— Good to Bat. 

Mar. 16 — The Story of Steel. 

Mar. 23— A Little Bit of Heaven. 

Vfar. 80— What Uncle Sam Had Up His S1««T«. 

April ft— Cut It Out. 

April 13 — Northern Sports Under Southern Skies. 

April 20 — Good Roads. 

April 27— A Visit to New Orleans. 



I Famous Players-Lasky | 



PARAMOUNT-SENNETT COMEDIES. 

(Two Reels Each.) 
Mar. 9— The Village Smithy. 
Mar. 2.'?— Rellly's Wash Day. 
April 13 — The Foolish Age. 
April 27— The Little Widow. 

PARAHOVNT-ARBVCKL.B COHBDIBS. 

(Two Reel* Each.) 
Feb. 16 — The Pullman Porter. 
Mar. 2 — Love. 

DREW COMEDIES. 

(Two-Reel ComeHes.) 
Mar. 16 — Once a Mason. 
April 20 — An Amateur Liar. 

FAMOUS PL.AYBR8-LASKY CORP. 

Par amount Foot we*. 
Mar. 2— Alias Mike Moran (Wallace Reld). 
Mar. 2 — Good Gracious Annabelle (BlUle 

Burke). 
Mar. 2 — Puppy Love (Ltla Lee). 
Mar. ft— The Poor Boob (Bryant Washbarn). 
Mar. 16 — Three Men and a Girl (Marguerite 

Clark). 
Mar. 16 — Bxtravagance (Dorothy Dalton). 
Mar. 2.3— Partners Three (Enid Bennett). 
Mar. 2.3 — Pettlgrew'a Girl (Ethel Clayton). 
Mar. 30— The Sheriff's Son (Charles Ray). 
Mar. 80 — Little Comrade (Vivian Martin). 
Mar. 30— Peppy Polly (Dorothy Glsh). 
April 6 — The Test of Honor (John Barrymore). 
April G — The Rescuing Angel (Shirley Mason). 



April 1,3 — Something to Do (Bryant Washburn). 
April 13— The Lady of Red Butte (Dorothy Dal- 
ton). 
April 20 — Greased Lightning (Charles Ray). 
April 23 — Let's Elope (Marguerite Clark). 
April 27— The Law of Men (Enid Bennett). 
April 27— The Roaring Road (Wallace Reid). 

Artcraft Picture*. 
Mar. 9 — Johnny, Get Your Gun (Fred Btoae). 
Mar. 9 — The Marriage Price (Elsie Ferguson). 
Mar. 16— The Poppy Girl's Husband (William S. 

Hart). 
Mar. 23 — The Girl Who Stayed at Home (D. W. 

Griffith Production). 
April 6 — Captain Kldd, Jr., (Mary Pickford). 
April 20 — Eyes of the Soul (Elsie Ferguson). 
April 20 — The Money Corral (William S. 

Hart). 
April 27— For Better, For Worse (Cecil B. De- 

Mllle's). 

PARAMOUNT-ARTCRAFT SPECIAL. 

Feb. 16 — False Faces. 

PARAMOUNT-FLAG6 COMEDIES. 

(Two Reel* Bach.) 
Mar. 30 — Beresford of the Balboons. 
April 6 — The Last Bottle. 

SUCCESS SERIES (RE-ISSUBS.) 

Mar. 2 — Temptation (Geraldine Farrar). 

Mar. 9 — Freckles (Jack Pickford). 

Mar. 16 — Rags (Mary Pickford). 

Mar. 23 — Rose of the Rancho (Special). 

Mar. 30— Sold (Pauline Frederick). 

April 6 — Hulda From Holland. 

April 13 — The Dictator (John Barrymore). 

April 20 — Gretna Green (Marguerite Clark). 

April 27 — Chimmie Fadden (Victor Moore). 

PARAMOUNT-BURTON HOLMES. 

Mar. 2 — A Cabaret of Old Japan. 

Mar. 9 — Making Summer Sombreros In Manila. 

Mar. 16 — Gay Paree in Wartime. 

Mar. 23 — Glorious Versailles. 

Mar. 30 — Zamboanga — General Pershing's Head 

Quarters in the Philippines. 
April Q — Seeing Sights in London. 
April 13 — Land of the Mompies. 
April 20 — Some British Bits Well Done. 
April 27 — Filipino School Days. 

PARAMOUNT-BRAY PICTOORAPH. 

Mar. 2 — Hatching an Eagle a Day ; Ingenious 

Sleeping Bag ; War Birds ; Cartoon. 
Mar. 9 — The Birth of a Tornado ; Beauty Cul- 
ture for Logs ; Cartoon. 
Mar. 16 — The Most Popular Girl in the World; 

An Aquatic Farmer ; Cartoon. 
Mar. 23— Indoor Golf; Chilian Drills and 

Thrills ; Coal Mining. 
Mar. 30 — Comets ; Fun in Feet ; Novel Indoor 

Sports ; Cartoon. 
April 6 — Tin Can Toys ; Winter Sports at Lake 

Placid ; Cartoon. 
April 13— Coal Mining ; A Birdland Study by 

Finley ; A Millionaire Rag Picker ; 

Shadowgraphs. 
April 20 — Fun in Feet ; Scenic Wonders of Mt. 

Lowe ; Cartoon. 
April 27 — How the Telephone Talks ; Woodland 

Sports, by Finley ; Cartoon. 



Feature Releases 



Zl 



World Pictures Corp. 



Mar. 2 — Crook of Dreams (Louise Huff). 
Mar. 10— The Unveiling Hand (Kitty Gordon). 
Mar. 17 — The Hand Invisible (Montagu Love). 
Mar. 24 — Hit or Miss (Carlyle Blackwell and 

Evelyn Greeley). 
Mar. 31 — The Love Defender (June Blvtdge). 
April 7— The Little Intruder (Louise Huff). 
April 14 — The Scar (Kitty Gordon). 
April 21 — The Quickening Flame (Montagu 
Love). 

KINOGRAHS. 

Issued every Tuesday and Saturday (Topical). 

PRIZMA. 

Kilauea. 

Catallna Islands. 

"Skyland," a Tale of the Northwest. 

Everywhere with Prizma. 



BRIGGS PICTURES, INC. 

("When a Feller Needs a Friend" Comedy 
Series) 
A Sprise Party 'n Ever'thing. 
Skiuny's School and Scandal. 

CAPITAL. FILM COMPANY. 
Indlanapolla, Imd. - 

(Two Reel* each) 
Running Wild. 
Struck by Lightning. 
Secret Service Dan. 
Faithful Unto Death. 
Escaped Convict. 
The Square Gambler. 

CHRISTIE FILM COMPANY. 

Brides for Two. 

Oh, What a Night. 

Hard Luck. 

Marrying Molly. 

Four Hundred or Bust. 

Oh Baby. 

Good Gracious, Bobby. 

You Couldn't Blame Her. 

Apartment 23. 

Lost — A Bridegroom. 

Stop — Look — And Listen. 

Sea Sirens. 

Too Many Wives. 

A Rustic Romeo. 

CHRISTIE SPECIALS. 

April 20 — Sally's Blighted Career (Fay Tincher 
— Two Parts). 

EDUCATIONAL FILMS CORPORATION. 

Feb. — What is a Mexican. 

Feb.— The Washington Air Patrol. 

Brace Scenlca. , 

The Little High Horse. 
The Restless Three. 

The Wolf of the Tetona. ' 

The Pale Pack Train. 
An Essay of the Hills. 
Men Met in the Mountains. 

FIRST NATIONAL EXHIBITORS* 

Shoulder Arms (Charlie Chaplin). 

Ambasdador Gerard's "My Four Tears In Ger- 
many." 

Italy's Flaming Front — Official Italian War PU 
tures. 

The Fighting Roosevelts. 

Virtuous Wives (Anita Stewart). 

Romance of Tarzan. 

Sunnyside (Charlie Chaplin). 

In Wrong (Jack Pickford) . 

Daddy Longlegs (Mary Pickford). 

Whom the Gods Would Destroy. 

Ravished Armenia (8 Parts). 

OUTING-CHESTFR PICTURBS. 

Distributed through First National X«ofc«np*« 
(except Omaha, Denver, Boeton, PitttHurfh, 
Chicago and Detroit. ) 
Mar. — From Scales to Antlers. 
Mar. — Teddy Birds. 
Mar. — Balahooing on the Anarlka. 
Mar. — Maids, More Maids and Memalds. 
April — Guided and Miss Guided. 
April — A Waswanlpae Week End. 
April— Up in the Air After Alligators. 
April — Mr. Outing Floats a Dream. 

W. W. HODKINSON. 
DiMfriltiitril Tliroiigli Pathe Exchange, Inc. 

Mar. 10 — The Forfeit (House Peters). 
Kar. 24— The End of the Game (J. W. Kerri- 
gan K 
April (5 — Thunderbolts of Fate (House Peters). 
April (5 — As a Man Thinks (Leah Baird — Four 
Parts). 

INDEPENDENT SALES CORP. 

(Releasing Through Film Clearing Bouse.) 
Specials. 
Wanted for Murder (Rapf). 
A Romance of the Air (Crest). 
When My Ship Comes In. 

Ten-TvrentT-TliIrty Serlea. 
Life's Greatest Problem (Blackton). 
Her Mistake (Steger). 
A Woman's Experience (Bacon-Backer). 
Suspense (Relcher). 



May 3, 1919 



THE MOVING PICTURE WORLD 



723 



ri§ 




Gold Fibre Screens 



CVIPROVE your projection 

INCREASE your patronage 

INFLATE your receipts 

INDORSED by all Leading Exhibitors 

fNFORMATION and Samples upon request 

DEALERS EVERYWHERE 



MINU/ACINE/CPEENCOj 

^omont & Tnor^sn q/F^u/s, 9/1 o. 




EASTMAN 
FILM 



first made motion pictures prac- 
tical — to-day it plays its full part 
in making the best pictures pos- 
sible. 



Identifiable by the words **Eastman " and "K»dak' 
in the film margin 



EASTMAN KODAK COMPANY. 

ROCHESTER, N. Y. 



Moving Picture Machine Patents My Specialty 

PATENTS 

William N. Moore 

PATENT ATTORNEY 

LOAN AND TRUST BUILDING 

WASHINGTON, D. C. 

The first Important step is to learn ■whether you can obtain a 
patent. Please send sketch of your invention with $5.00 and I will 
examine the patent records and taform you whether you are 
entitled to a patent, the cost and manner of procedure. 



Personal Attention 



Established 25 Years 



COMMERCIAL LABORATORY WORK 

In all its branches, receives INDIVIDUAL attention. 
Has the QUALITY and PUNCH which SELL prints. 

RELEASE WORK 

Specially equipped for QUANTITY production. 
Uniform SUPERIOR QUALITY such as only 
EXPERTS with scientific supervision can produce. 

SPECIALTIES 

If you have work requiring EXPERT SCIENTIFIC 
knowledge, we are BEST qualified to do it. 

Empire City Film Lab., Inc. 
345 W. 40th St., New York City 



Bryant 5437 



Bet. Eighth and Ninth Atc*. 



WANTED 

5000 THEAntlS 



to »rKow 

Million Dollar 
Movie StZiVs 

)(ew Idea Illustrated 

fl ^^ . II 

1 — 'i^ week Jl 



STANDARD SLIDE CORE 
209 'Weit 48^ St. Newark 



la AiMwarlnf Advertisements, Please Mention the 
MOVING PICTURE WORLD. 



iHiiHiiiiiiiiiiiniiiiiiiiiiiiiiiiiiaiimiiiiiiiiiiiiniiiiiiiiuiii^ 

A Dependable Mailing List Service 

Saves you from 30% to 50% In postage, etc. Reaches aU or 
selected list of theatres in any territory. Includes name of 
exhibitor as well as the theatre In addGress. A list of pub- 
licity mediums desiring motion picture news. Unaffiliated 
exchanges looking for features. Supply houses that are prop- 
erly characterized as such. Producers with address of studios, 
laboratories and offices. Information in advance of theatres 
being or to be built 
W74 



I MOTION PICTURE DIRECTORY COMPANY 

g so Fifth Avenae, New York Phone: Chelsea 3227 

I Addressing Mnltigraphing Printing lypetcriting 




724 



THE MOVING PICTURE WORLD 



May 3, 1919 



I 



!|lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllil 



List of Current Film Release Dates 



SiiiiiiiyiiiiiiuiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiniiiiH 




JEWEL, PRODUCTIONS, INC. 

Feb. 15 — The Heart of Humanity (Dorothy 
Philips — SU t'artB)— 03594. 
—When a Girl Lovee (Mildred HarrU). 

LBONCE PERRKT PRODUCTIONS. 

j 1402 Broadway, New Tort 

•tars of Olory (B. K. Lincoln and Dolores Cas- 

slnelll). 
A Soul Adrift (Dolores Casslnelll). 

Easanay. 

Toung America (Seven Parts). 

Triple Trouble (Charlie Chaplin Picture) 

SOL, LESSER. 

Yankee Doodle in Berlin (Five Parts). 

PUBLIC HEALTH FILMS. 

Fit to Win. 

SELECT PICTURES. 

Mar.— Marie Ltd. (Alice Brady). 

Uar. — Experimental Marriage (Constance T»l- 

madge). 
Apr. — Bolshevism on Trial. 
April — Getting Mcry Married (Marion Davies). 

29 South La Salle Street, Chicago. 
April — The Veiled Adventure (Constance Tal- 

madge). 
April — Redhead (Alice Brady). 

SELZNICK PICTURES. 

Upstairs and Down (Olive Thomas). 

WILLIAM L. SHERRY SERVICE. 

729 Seventh Avenue, N. Y. City. 

Burlingham. 

The Riviera of Lake Leman (Burlingham — 

Travel). 
Lovely Lucerne (Burlingham — Travel). 
The Gornergrat Railway (Burlingham — Travel). 

Features. 

Uar. 9 — Marriage for Convenience (Catherine 

Calvert). 
The Troop Train (Six Parts). 

UNITED PICTURE THEATRES. 

Feb. 2.3 — A Man In the Open (Dustln FarnumK 
Mar. 30 — Her Code of Honor (Florence Reed). 

ZION FILMS. 
Khavah. 



State Right Releases 



HIRAM ABRAMS. 

1476 Broadway, New York. 
Hearts of Men (George Beban — Six Parts — 
Drama). 

ACME PICTURES CORPORATION. 

The Thriteenth Chair (Yvonne Delva). 

ALPHA PICTURES, INC. 

130 West Forty-sixth Street. 
RmI aimed. 

AMERICAN FILM COMPANY, INC. 

6227 Broadway, Chlcagro. 
Damaged Goods (Richard Bennett — Seven Parts). 

ARROW riLM CORPORATIOn. 

Times BulldlnB. New York. 
The Demon's Shadow (Serial in Ten Two-Reel 
Twelve Anna Little Reissues (Two Reels Bach). 

Bplsodes). 
Milllon-nollar Mystery (Marguerite Snow — Six 

Parts). 
Ten J. Warren Kerrigan Reissues (Tw Re«U 

Each). 
Four Alllson-Lockwood Reissues. 
Thirty-two Unique Comedies (One Reel). 
Finger of Justice (Crane Wilbur — Six Parts). 
The Profiteer (Alma Hanlon). 
The Commercial Pirates (Mile. Valkyrien). 
Miss Arizona. 
Mysterious Mr. Browning. 
When tho Desert Smiled (Neal Hart). 

The MuNkcfl Rider. 

(Serial — Featurinrj Harry Meycra, Ruth Stone- 
house and Paul Panzer.) 
AY\VON FILM CORPORATION. 

729 Seventh Avenue, N. Y. City. 
The Eternal Penalty (Christine Mayo — Henry 

Kolkcr). 
Roses and Thorns (Lenore Ulrich). 
In the Days of Daring (Tom Mix). 



BULL'S EYE FILM CORPORATION. 

729 Seventh Avenue, N. Y. City. 
(Two-Reel Comedies every two weeks, featur- 
ing Gale Henry). 
The Wild Woman. 
Stung. 

THE FILM MARKET, INC. 
403 Times Building, New York. 
The Spoilers (Sellg— Reissue). 
Columbia, the Gem of the Ocean (Oathem — Half 

reel). 
The Battle Cry of Freedom (Oathem — Half reel). 
Home Sweet Home and The Olrl I Lett Behind 

Me (Gatbem). 
The Amazon Jungle (Capt. Besiey Elxpeditlon ) . 
The Wonderland of Peru (Capt. Besley Bzpe- 

dltlonj. 
The Undying Story of Captain Scott (Capt. 

Scott Antarctic Expedition). 
Animal Life In the Antarctic (Capt Scott Ant- 
arctic Bxpendtlon). 

FROHMAN AMUSEMENT CO. 
Times Building. N. Y. 
Onee to Byeryman. 

\Vesterii Dramas. 
(Twenty-Six Two-Reelers Featuring Texas 

Chiinan. ) 
South of Santa Fe. 
The She Wolf. 

HARRY GARSON. 
Aeolian Building, New York. 
The Hushed Hour (Blanche Sweet). 
The Unpardonable Sin (Blanche Sweet). 
GAUMONT CO. 
Flushinx, L. I. 
S.tan on Eartn (Two-Part Novelty). 
Gaumont News — Released every Tuesday. 
Gaumont Graphic — Released every Friday. 
GENERAL ENTERPRISES, INC. 
Longacre Building, New York. 
Mother (Six Parts — Drama — McClure Pictures) 
The Warrior (Seven Parts — Drama — MoClur* 
Picture). 
GRAPHIC FILM CORPORATION. 
729 Seventh Ave.. N. Y. City. 
When Men Betray (Drama). 
Ashes of Love. 
The Echo of Youth. 

J. FRANK HATCH. 
912 Long-acre Building', New York. 
Tempest and Sunshine. 

HILLBR & 'WIUC INC. 
Sept. — Sporting Life (Maurice Toumenr Pro 

duction). 
Woman (Maurice Toumeur Productions). 
The Silent Mystery (Francis Ford serial in 

flftppn episodesi. 
The White Heather (Tourneur). 

JANS DISTRIBUTING COMPANY. 

729 Seventh Avenue, N. Y. City. 

(Forty Single Reel Tom Mix Westerns.) 

JUVENILE PHOTOPLAY DISTRIBUTION 

COMPANY. 

729 Seventh Avenue, N. Y. City. 

Boys' Life Screen Review. 

JAMBS KBANE. 

220 West 42d Street. New York. 
The Spreading E>ll (Seven Parts — Drama). 
VICTOR KREMER. 

105 West 40th Street, New York. 
(Shorty Bamilton Series — Five-Part Comedies). 
The Ranger. 
Denny From Ireland. 
The Pen Vulture. 
The Snail. 

OLIVER FILMS. INC. 

308 Bast 48th Street, New York. 

The Carter Case. 

A Serial in Fifteen Episodes of two reels «aoh, 

featuring Berbert RawUnson and Margaret 

Marsh. 

PIONEER FILM CORP. 
130 West 46th St., New York City 
The Btlll Alarm (Sellg Production). 
Wives of Men. 

I.lttle Orphant Annie fSIx Parts — Drama). 
The Boomerang (Walthall). 
Virtuous Sinners. 

HARRY RAPF. 
Palace Theaire Building, New York 
Sins of the Children. 



HARRY RAVER. 

1402 Broadway, New York. 
The Master Crook. 
The Liberator (Serial Starring "Maclste"). 

J. PARKER READ. 

Forbidden Fire (Louise Glaum — Seven Parts). 

RE\CO FILM COMPANY, 

29 South La Salle Street, Chicago. 
Birth of a Race. 

ROMAYNE SUPERFILMS. 

Marsh-Strong Building, Los Angeles. 
Me and Gott (Five Parts). 

The Sage-Brush League (Five-Part Western 
baseball comedy). 

ERNEST SHIPMAN. 

17 West 44th Street, New York City. 
Bill Stingers' Poems (A series of one-reel »» 
trlotlc comedy-dramas Ipsued serai-nomttalv 

A Nugget in the Rough (Five Parts — Comedy- 
Drama). 

The Tiger of the Sea (Seven Parts — Drama — 
by Nell Shipman). 

Bill Stingers' Poems (a series of one-reel pa- 
triotic comedy-dramas issued semi-monthly). 

AI and FTant« Jennlnss. 

Lady of the Dugout (Six Parts — Drama). 

Lloyd Carletoii Prodnctlons. 

Mother I Need You. 

Edwin (Crazee. 

The Haunted House (Mystic Comedy — Tws 
Parts). 

United Film Corporation. 

Crime of the Hour (Seven Parts — Drama). 

WILLIAM STOERMER ENTERPRISES. 

729 Seventh Avenue, New York. 
The Tidal Wave (Eight Parts — Drama). 

S. L. PICTURES 

1476 Broadway, New York. 
Virtuous Men (E. K. Lincoln — Seven Parts). 

SOUTHERN FEATURE FILM COMPANY 

1476 Broadway, New York. 
Beyond the Law (Emmett Dalton — SU Parts). 

TERRITORIAL SALES CORPORATION. 

1600 Broadway, N. Y. City. 

(Jester Comedies — Two Reels — Issued Twice a 

Month.) 
In the Wild West 
Peace and Riot. 
The Tenderfoot, 

UNIVERSAL FILM COMPANY. 

1600 Broadway, New York. 
Song Hits in Photoplays. 

W. U. PRODUCTIOIfS. 

71 West aSd Street, New Tmk. 

Mickey (Seven Parte). 

Series of twenty-eight two-reel Mnck Sennett- 
Keystone comedies. 

Series of twenty-six cme and two-reel Oliarll* 
Chaplin comedies. 

Series of twenty-four single eel Fatty ArbaokU 
comedies. 

Series of Twenty-Eight Single Reel Liberty Key- 
stones. 

Series of Twenty-Bight Single Reel Eagle Key- 
stones. 

Series of Fifteen Two-Reel Union-Kay-Be« Weat- 
em Dramas. 

Series of Fifteen Two-Reel Columbia-Kay Bm 
Western Dramas. 

TOWER BRAND. 

Custer's Last Fight (Three Parts). 

May 1.5— His Hour of Manhood (W. S. Hart- 
Two Parts). 

June 1 — Jim Cameron's Wife (W. S. Hart — Two 
Parts). 

WARNER BROTHERS. 

220 West 42d Street. New York 
^h» KBlaerN Finish. 
Open Your Eyes. 



May 3, 1919 



THE MOVING PICTURE WORLD 



725 



You can tell if a man owns a 
picture by the comment he 
makes on the photography 




The Essential Requirements 

FOR 

Improved Projection 

SPEER CARBONS 



Speer Alterno Combinations 

for A. C. Work 



AND 



Speer Hold-Ark Combinations 

for D. C. Work 
Produce Incomparable Results 



Wri.e to-day for descriptive folders. 
Read the unbiased opinions of operators. 



Place an order now with your Supply House 



'*The Carbons with a Guarantee" 

MANUFACTURED BY 

SPEER CARBON COMPANY 

ST. MARYS, PA. 




y'^ 



7 ^i 



7 




I73t BROADWAY 
NEW VORK 



235 irsst!! sr 



Another Evidence of 
Leadership 

Leadership is like any other ship. 

In the forefront stands the one 
carrying the most prominent and 

the largest following. In the ticket 
system field this means us, as evi- 
denced again by the 

New, Perfected Model 

Automaticket 
System 



60% fewer parts than any other 
device in its field. Foolproof, tam- 
pcrproof. One single master key 
controls everything about it, in- 
cluding register. In your self in- 
terest, send for Advance Folder 
now while you think of it. 





PRODUCERS OF 



MOTION PICTURE FILMS 

COMMERCIAL DEVELOPING 
and PRINTING 

Telephone Audubon 371^ 

'erbograph CO. 

LUDWia a. B. ERB, President 
203-2U WIST U6th STREET, NKW YORK 




726 



THE MOVING PICTURE WORLD 



May 3, 1919 



Lyon & Healy 

Have Ready for Prompt Installation 
Various Models of the Unequaled 

Fotoplayer 

The Leading Orchestra for MOVIE 
THEATRES, Hotels, Restaurants, 
Dancing Academies, Private Ballrooms 




Plays from Any 88-Note Player Piano Roll. 
Two Rolls; there's no pause between pieces. 

Five styles to suit all requirements. A school feirl can play 
it. Style 50 — Gives the followinj^ effects, in addition to a 
delightful orchestral pipe or^an tone: 

Clarionet Echo 

Trcraolo 
Pipes for Orchestral 

Effects 
Piano Muffler 
Traps and Effects as 
follows: 

Set of OrchestraBells 
Bass Drum |311 

Pistol Shots. Double 
Xylophone 
Telegraph Key 
Cracklinji Flames or 
Breaking Brush 
Cymbal 
Tom Tom 
Thunder 
Snare Drum 
Door Bell or 

Telephone Bell 
Positivelythe only instrument madf with which the music 
cue sheet accompanying every Feature Film can be 
followed exactly. The exclusive double tracker does it. 

Write for Illustrated Catalog and Easy Payment Terms 



Hifeh Grade Player 
Piano Double Track- 
er Deyice. 

Great Swell Orftsn: 
Open Diapason 

Treble Swell Orftan: 
Aeolian, Flute, Vox 
Mystica. Cornet, Me- 
lodio, Flute d'Amour, 
Viol d'Orchestra 

Bats Swell Or^an: 
Cello, Diaphone, 
Flute d'Amour 

Reed Orfeanand Pipes: 
b5-Note Ranfee 

Pressure Reed Orfean, 
6 Stops: 
Oboe 
Principal 
Diapason 



Fire Gonfe 

5 Cathedral Chimes 
Genuine Locomotive 
Waves [Belli 

Wind 

Bird Whistle 
Cow Bell 
Trianfele 
Tambourine 
Castanets 

Horses' Hoofs (Imp.) 
Auto Horn 
Sleifeh Bells 
Chinese Cymbal 
Steamboat Whistle or 

Locomotive Whistle 
Siren 

Automobile Eihaust 
Locomotive Exhaust 
Chinese Wood Drum 




World's Largft Music Houte 

5 5-93 Jackson Blvd., Chicago 

Read What They AH Say: Ever since we have installed the Foto- 
player the attendance has increased. The first nisht we opened up 
with the instrument we broke all house records, and our theatre 
has been opened for over two years. The Fotoplayer has proven 
most satisfactory and has done for us more than you claim. 
DOWNER THEATRE CO., Milwaukee. Wis. 

Mewrs. LYON & HEALY. Chicago 

I'Icasc send me Catalog and Terms on Fotoplayers. 

Name 

Street _ 

City 



$600 to $3120 Yearly 

From a Little-^^ -.^fim^^ 
Waste Space 




The Greatest Payer 

Your Theatre Can Have 

Here comes prosperity to all the country — the great- 
est business activity it has ever known. 

What are you going to do to cash in on your share 
of it? Why not start right now by sending for our 
book showing that the Butter-Kist Pop Com Machine 
is earning $60 to $250 clear profit per month in many 
a theatre lobby, for many a concession, in ball rooms 
and skating rinks? 

Every day come letters from exhibitors and conces- 
sionaires who want the Butter-Kist Pop Corn Machine 
to attract and expand the enormous business let loose 
by the new era of peaceful prosperity. 

Pays 4 Ways — Look! 

I — Motion makes people stop and look. 

2 — Coaxlag fragrance makes them buy. 

3—Toasty flavor brings trade for blocks. 

4—ActM as drawing card to your attractions. 




Pop Com and Peanut Machine 



And 



26 X 32 inches — that's aU the space it takes up. 
it's an ornament any place. 

Everybody loves pop com and there is no better pop 
com than Butter-Kist. No other machine can repro- 
duce its toasty flavor. 

It operates itself — no extra labor, no trouble. An 
average of only 90 bags a day means about $1,000 a year 
profit. 

The Coupon Brings the Book ; a Small 
Payment Brings the Machine 

Our Easy Pavnioiit Plan makes the Butter-Kist Pop Corn ma-, 
chine pay "for itself— sometimes it not only buys itself, but pays 
your rent and pays a profit at the same time. 

Don't let anvtliinK stop you — pin the coupon to your letterhead 
and mail it now. He first in your territory to seize the oppor- 
tunity. , 

Valuable*^ For Proofs, Photos, Prices I 



Tills coupon has started | 
nian.v a man on the road to . 
new profits. I 

Each read an "ad" like, 
this and had the horse- | 
Bcnse to know it costs noth- 
ing but a postage stamp to I 
Investigate. 

HOLCOMB & HOKE | 
MFG. CO. I 

164 Van Buren St. 
Indianapolis, Ind. I 
(408) I 



HOLCOMB & HOKE MFG. CO. 

164 Van Buren St.. Indianapolis, Ind. 

Without oblluotion. send me your free But- 

Icr-Ivjst book — "America's New Industry" — 

with photos, sales records, and estimate of 

how much I can make with your machine. 



Name 



Business 



Address 



May 3, 1919 



THE MOVING PICTURE WORLD 



727 




Price of Peace" 



i^^^UlS CHEER COMPELLING, SOUL STIRRING, HEART 
GRIPPING FIVE REELER TAKEN IN THE SMOKE 
OF BATTLE BY THE U. S. PHOTOGRAPHIC CORPS, 
J"HOWING THE ACTIVITIES OF OUR OWN DOUGH 
BOYS IN THE IMPORTANT ENGAGEMENTS OF 
THE WORLD WAR * * * HAS BEEN CHOSEN BY THE FIFTH 
LIBERTY LOAN COMMITTEE AS ONE MEDIUM OF APPEAL TO 
THE PEOPLE OF OUR LAND * * * 

SO IN EVERY CITY AND TOWN * * WHEREVER MEN AND 
WOMEN GATHER * * THIS CELLULOID RECORD OF AMERICAN 
BRAVERY WILL CARRY ITS MEJ'JAGE AND ITJ' APPEAL FOR 
THE FINAL LOAN. 

AND * * THAT THEJE PICTURL/ TAKEN UNDER SUCH 
HAZARDOUS CONDITIONJ" MAY BE JEEN AT THEIR BEST IN 
JPITE OF THE CONSTANT JETTING UP AND TAKING DOWN 
WHICH SO QUICKLY RACKS AND DESTROYS THE AVERAGE 
ROAD SHOW EQUIPMENT, THE EXAMPLE OF THE PRODUCING 
MASTERJ" OF THE INDUSTRY HAJ" BEEN FOLLOWED * * * 
SIMPLEX HAS BEEN CHOSEN TO PERFORM THIS IMPORTANT 
£)UJY * * THUJ FAR TWENTY OF THESE STURDY PRO- 
JECTORJ" BEING ORDERED FOR THIJ SPLENDID PURPOSE, ALL 
OF THEM NEW, UP-TO-DATE AND HIGHLY EFFICIENT. 



JO * * AS ALWAYS * * WHEN JERVICE RATHER THAN PRICE 
]J THE CONSIDERATION THERE IS BUT ONE CONCLUSION— 





The Precision M achine(p .Tnc. 

317 East 34 th: St- Now York 



728 



THE MOVING PICTURE WORLD 



May 3, 1919 





Power*s Camera^raph 

Is Preferred by 

These Prominent 
St. Louis Theatres 

Nicholas Power Co. 

Incorporated 
Pioneers of Projection 

90 Gold Street, New York 




r/WGfisss m^r/fj: 



K/UCS THEATRE 




JfEW GRflhID Cmm/U WEATHE 



ILLUSTRATED CATALOGUE NO. 15 GIVES COMPLETE DETAILS 



3l. 40. N^. 6 



MAY 10, 1919 



Fri 



wmmncti 

WORID 

Founded by J.P.Chalmers in 1907 



ice 15 Cents 






METRO 

PIC T TJKES 
.CORPOHATION 



^^ RED 
LANTERN 

2(£M' booking for 
REAL RUNS 



PUBLISHED EVERY FRIDAY BY 



CHALMERS PUBLISHING COMPANY, 516 FIFTH AVENUE. NE.W YORK 

Subscription Price: United States ind its Possessions, Mexico, and Cuba, $3 a year; Canada, $3.50 a year; Foreign Countries (postpaid), $4 
a year. Entered as second class matter June 17, 1908, at the Post Office at New York, N. Y., under the Act of March 3, 1879. 

Copyright, 1919, by the Chalmers Publishing Company. 



THE MOVING PICTURE WORLD 



May 10, 1919 




/IMERIC^N 
PICTUIIES 

AMBRICAN'riLM CO. IfK 




Pictures With The 
Spark of Genius 



Art! 

Just as the genius of Shakes- 
peare, of Dickens, of Thack- 
eray, won the acclaim of the 
public for literature as a field 
of art — so today have people 
the world over come to recog- 
nize in motion pictures that 
artistry which is born of 
genius. 

The day of forced and false 
situations in pictures — of pad- 
ded film — of hodge — podge 
stories — is gone. Exhibitors and 
patrons have learned to know 
real art in pictures. 
The American Film Company 
long since recognized this 
trend. It established its studios 
at Santa Barbara, California — 
a garden spot where genius is 
stimulated by Nature's most 
wonderful gifts. 
Here it built its huge produc- 
ing organization: Studios in 
mission style, to blend with 
the environment; facilities to 
provide any necessary set upon 
an instant's notice; workshops 
where craftsmen have the 
widest latitude to create what 
is best; an organization of 
stars, directors, authors, cam- 
eramen, supervising executives 
and other workers whose 



genius is inspired by pleasant 
surroundings and the highest 
artistic ideals. 

It has taken the American Film 
Company eleven years to develop 
this genius in motion picture pro- 
duction — to develop its knowledge of 
the film language. It goes without 
saying that this long record of 
achievement has brought to the 
American Film Company a knowl- 
edge and experience of the greatest 
value — qualities which no producer 
can hope to achieve in a day. 

The spark of genius is found in 
American "Flying A" Pictures be- 
cause the genius is put there through 
inspiration — not through cold, rou- 
tine manufacture. Note the genius 
of American stars — Mary Miles 
Minter, William Russell, Margarita 
Fisher. Note the genius of Ameri- 
can directors, authors, casts, tech- 
nicians, cameramen. That spark of 
genius is the result of harmonizing 
all these contributing factors into a 
family of genii. 

This is exemplified in the "Flying A" 
pictures of today. The world over, 
they have come to be recognized as 
works of art — inspired, soul-built 
subjects to which every individual 
has given his or her heart. 

So have American "Flying A" pic- 
tures become known as "Pictures 
With the Spark of Genius." Because 
back of them is genius in organiza- 
tion, working happily in Nature's 
garden spot, unhampered, free. 

American "Flying A" Pictures arc 
available at Pathe Exchanges. 



AMERICAN FILM COMPANY, Inc. 

SAMUEL S. HUTCHINSON, Pres. 
Executive Offices: 6227 Broadway, Chicago 



"Onr patrons were de- 
lifihted with Miss ilintvr 
in 'The Amazing Impos- 
tor' and made favorable 
coninventfi. The story 
was good; photography 
aiul light ejects fine; 
settings, acting and di- 
rection above criticism." 

A. F. MEG AH AN, Mgr., 

Strand Theatre, 

Denver, Colo. 



"The Rivoli has W'illiani 
Russell as a star this 
week. The audiences 
liked him and liked his 
picture, 'Brass Buttons.' 
It is a lively farce, filled 
with refreshing hitmor." 

N. Y. TELEGRAPH 



"E.rhibitor comment o)i 
'Put Up Your Hands,' 
starring Margarita Fisli- 
er: Elegant entertain- 
ment. Big business two 
days." 

M. P. NEWS 






EXPERT SAYS AUTOMATIC FILM 
PROCESSING MACHINE EXCELS 



T^HE technical expert of one of the foremost 
proclucing- concerns in the United States vis- 
ited the Spoor-Thompson Laboratories in Chica- 
go to investigate the claims made in behalf of 
processing by automatic machinery. After exam- 
ining thoroughly every detail of the process he 
stated frankly that he considered the Spoor- 
Thompson automatic machine the last word in 
the laboratory end of the film business. 

Another visitor, prominent in the film world 
across the sea, stated he had come all the way 
from England to see if the Spoor -Thompson 
automatic machine was really a working actual- 
ity. As he stood watchmg the machine operate 
he said : 

"This has been the dream of my life. I congratu- 
late you on your patience and success in bring- 
ing to the film laboratory this wonderful mechan- 
ism. So far as I can see it is unfailmg in the de- 
livery of its work." 



SPOOR-THOMPSON PROCESS 

Laboratories 1333 Argyle St., Chicago 

Sales Office and Service Bureau, 110 West Fortieth St., New York City. 

CHARLES F. STARK, Sales Manager. Telephone, Bryant 1490. 



732 



THE MOVING PICTURE WORLD 



May 10, 1919 







f^^ 

f 



RiAD THU 









FROM 

IOWA 




Pella, Iowa, 
April 10th, 1919. 



''4k. 



When I booked "The Heart 
of Humanity" — and paid a 
big price for it — I never ex- 
pected to play even; but 
after I played it for two days 
it broke all box office rec- 
ords and it is still the talk of 
the community. It has 
made me big money and I 
am going to book it again. 

Any exhibitor that books it 
^tell him to advertise it 
just as big as he can, and 
boost it above the limit, as 
he can't boost it any too 
strong. 

SAM S. SIGMAN, 
Manager The Alamo 
Theatre. 




May 10. 1919 



THE MOVING PICTURE WORLD 



733 







r 



■r>^/ 



J 



-^ 



"f&SSa--— ^-^ 



eaiurk 






''V** 
*% 






■ 




ADMIRAL SIMS 
OPENING BOND 
CAMPAIGN 




BOYS OF THF "OLD 69"^^ 
ARRIVING AT HOBOKEN 



Show 

' "THE 
BIG 
THREE" 

Every Week 



Do as hundreds of prominent theatres all over 
the country are now doing — show news weekly 
reels three times a week and keep up that 
sure fire interest on the part of your audiences 
every week by showing — THE BIG THREE. 

UNIVERSAL 

Current Events 
International News 

HEARST NEWS 

TRIPLE advantags are yours. Three nights of 
extra profits— three times the amount of 
news— later news besides— >vlth added attrac- 
tions such as "TAD'S" famous "Indoor Sports" that 
null crowds like magic. Follow the lead of the 
winning theatres. BOOK THE BIG THREE. 

NOW BOOKING THRU 
ALL UNIVERSAL EXCHANGES 




in the ramou^ 

aOMl SMITH SIORIEf 



HUNDREDS of houses have already secured their contracts 
for this great big new series of TEN special Eddie Polo 
two-reel Western pictures— the famous "CYCLONE SMITH 
STORIES" in which Polo does some of his best work. TEN 
two-reel winners that will make your program the fastest 
and best you've ever had. And they might accidentally take 
the glory from your big feature besides. 



"T"]r'7"ITH Polo's nation-wide reputation in the sensational 
V/y box office serial-winner— "THE LURE OF THE CIRCUS" 
~ ' — you simply tafk right on to his tremendous p^^pu- 
larity and keep right on getting the money. These Ten pictures 
will be special. Special in story, settings, production, direction, 
and exhibition. Many houses will play them as big as their 
features. GET YOUR CONTRACT IN TODAY. 



BOOK THRU ANY UNIVERSAL EXCHANGE 



738 



THE MOVING PICTURE WORLD 



May 10, 1919 



cMessrs 




PRESENT 

FORMER AMBASSADOR 

amesWOeiank 




m 

Ml 

(^DRAMATIZED AND DIRECTED BY #5: '"I 

Wm. Ni^h 



ADAPTED FOR THE SCREEN 

CHAS.A^\oGUE 



METHOD OF RELEASE ANNOUNCED LATER J 

2.0 WEST *.-s-ivAMRBROS " 



E W VOR K . f\\ 



SK-iiB,' 



A©@LP!H1 lUK©!^ PRESENTS A 






AMBTA 



D 



□ 



w 







w 



WDTIK! 



T T^yiH 



M 



L©yDSE HUFF 

^^ (^aranmuntCpLcture 



:^^m. FAMOUS PLAYERS -LASK\' CORPOR\TION ?fl|AJ^\ 

Ir^^^^* ADOLPH lUKOR Pm., JFS5E LLASKYi'HTpT-. CLCUBI»:MILLi;f)-'wwy,'»--7i^ I'tTTlTn tj J// 




the hero in your to\vn ? 





h 



:iS©INl=L©© 



f>!!kV>llkW>]TIJ!0 



^ CpammowitCpkture' 

WHICH one would any girl 
rather be — the one that's 
got his job or the one that's got 
his heart? 

Here's a comedy that is more 
timely than an alarm clock — as 
up-to-the-minute as a 10 o'clock 
extra — as full of swift, human, 
jazzy comedy as the whole 
world's fun rolled into one. 

That's the reason it is going to 
be a big money maker for ex- 
hibitors. It hits the comedy nail 
right on the head and has an 
appeal that gets them all. 

The chances for exploitation are 
inexhaustible. All sorts of acces- 
sories. And the 24-sheet is free. 

The comedy of right now today! 

Book it for an extended run. 

i^Sm- FANtOUS PLAYERS -LASKY CORPORATION | 






May 10, 1919 



THE MOVING PICTURE WORLD 



739 




Jesse L. Lasky presrentsr 

CECIL ^DeMILLtS 



//, 



PRODUCTION 



For Better For Worse 

An ARTCDAFT Picture 
THE VALUE OF A NAME 

CECIL B. DeMILLE'S name has real box office value. 
His productions are triple-starred— star stories, star acting 
and star production. 

The public has come to expect greatness from Cecil B. 
DeMille. His name stands for sumptuous setting, wonderful act- 
ing, absorbing plot, wealth of detail and— 
Money in the box office ! 

In "For Better, For Worse" there are all these things. 
Make it pay big by doubling your run. 



By Edgar Sclwyn 



Scenario by Jeanie Macpherson 



♦ ♦♦♦-••AQt* 




tmi^m* FAMOUS PLAYERS-IASKY CORPORATION 

♦efi9^^==3* ADOUPH ZUKOR Pres. JESSE L.LASIQf Vice Prvs. CECIL B.DE MILLE DirKtor General 



^Je 




740 



THE MOVING PICTURE WORLD 



May 10, 1919 




May 10, 1919 



I Hi. Ml)\ i.\(} IMCIURE WDki.l) 



7n 




J 





::^SS£S^-i 



IN 



COME OUT OF 
THE KITCHEN 

J^ CpammoimtCpidure 



A Spring Clean-up 

^T^HERE'S more money for exhibitors in "ComeJOut 
* of the Kitchen" than in any Marguerite Clark pic- 
ture ever before produced. 

The book, by the popular women's writer, Alice Duer Miller, is 
known and loved by numberless women. The play by the famous 
dramatist, A. E. Thomas, ran two years in New York and for equally 
long runs ail over the country. The story is as popular as "Peg o' My 
Heart" — the kind of story most popular with all classes of audiences. 

Marguerite Clark hasn't had such a charming, humorous, human, 
lovable part since "Miss George Washington." She is supported by 
Eugene O'Brien as leading man. 

A regular spring clean-up, this one. Worthy of an extended^Jrun. 

Let 'em all see it ! 



By Alice Duer Miller 
Lhtiiiiatication b\ A. E. Thomas 



Scenario by Clara Beranger 
[directed by John S. Robertson 



.*♦♦*. 




i FAMOUS PLAYERS -LASKY CORPORATION 

J ADOIPH ZUKOR Pres. JESSE LIASKY Uce Prvs. CECIL B.DE MILLE SireOarQeiaml 



<-tfEr^ YORK^ 



J 





742 



THE MOVING PICTURE WORLD 



May 10. 1919 



JESSE L.LASKY T>resents 



II 



THE WOMAN THOU GAVEST MF 



BY HALL CAINE 
Directed by HUGH FORD 

Scenario brBETILAH MARIE DK 




Hugh Ford 



THREE powerful factors absolutely 
assure the box-office success of "The 
Woman Thou Gavest Me. " 

One is the world-famous story by Hall 
Caine. 

The second is an all-star cast including 
Katherine MacDonald, Theodore Roberts, Mil- 
ton Sills, Jack Holt and Fritzi Brunette. 

The third, and perhaps the greatest, is the 
masterly direction of Hugh Ford. 

Admittedly one of the foremost producers in 
the theatrical and motion picture worlds, Hugh 
Ford has rapidly won an international reputa- 
tion. 

Among his brilliant stage successes are 



"Joseph and His Brethren," "The Garden of 
Allah," "The Melting Pot." "The Yellow 
Jacket," "Potash and Perlmutter." 

His remarkable skill on the screen is proved 
by such hits as "Sapho," "The Prince and the 
Pauper," "Such a Little Queen," "Mrs. Wiggs 
of the Cabbage Patch," and Hall Caine's "The 
Eternal City." 

Hugh Ford is a personal friend of Hall Caine; 
knows the facts surrounding th? startling story 
of "The Woman Thou Gavest Me"; knows from 
his travels, the scenes in England, India and 
Africa which are covered by the action. 

The result is a big. thrilling, red-blooded pro- 
duction that means record crowds and record 
profits for exhibitors. 




FAMOUS PLAYERS -LASKY CORPORATION 

^^7%r~^X ADOLPH ZUKORPn?^. JESSE L.lASKYWcv/'n.'i CECIL B.DEMILLEJ/>vrfor&n?nzZ 




^Cparam(mnt-^rtcmp:.S^>€ciaL 



May 10, 1919 



THE MOVING PICTURE WORLD 



743 




lipr-* '=iP" 






6 MINTA DUDF: 

(MRS. ROSCOE "FATTY "ARBUCKLE) 

(RETURNING TO THE SCREEN 



JA^ y/r.w.wnc j 



Scenario by S. M. Weller 

Directed b>) JULIUS STEGER 



• pjre^ye^/t^^ 




Exhibitors ever})^\)Kere are 
obtaining great results in 
putting over this big Select 
Special through co-operating 
with Edison phonograph 
dealers ■^\xo handle Anna 



Case' 



s recor 



ds. 



YOU CAN DO IT TOO! 



746 



THE MOVING PICTURE WORLD 



May 10, 1919 



STATE 



RIGHTS 



on 



THE SAGEBRUSH 
LEAGUE 

Featuring 




MYRTA STERLING 



Says H. Y. Romayne, 
our President: "Let 
them have it cheap: 
We must build up a 
sound business on 
small profits. We want 
our customers to come 
back for more. The 
fellow who wants to 
get rich quick usually 
lands in jail." 

Amen — say we all. 




The female Charlie Chaplin 

in a Roaring Five-Reel Western Comedy 

Blending All Human Emotions 
Into One Roar of Laughter 

Play Ball; Some States as Low as $750.00 

PAPER— 2 One Sheets Pictorial 
2 Three Sheets 
1 Six Sheet 
1 Twenty-four Sheet Block 



<< 



(( 



a 



a 



a 



Press sheets, heralds, music score, cuts, 

slides and complete line of other 

advertising matter. 

WRITE OR WIRE 

ROMAYNE SUPER FILM CO. 

LOS ANGELES, CALIFORNIA 



Photoplay by 
EARLE SNELL 




Supervised and Directed by 
GEORGE E. MIDDLETON 



In its vivid story of the great 
outdoor "Just Squaw" estab- 
lished a type of picture that 
is refreshing and unusual. It 
is beautiful in its scenic set- 
tings and rich in strong and 
gripping situations. It will be 
heralded as an exceptional 
offering. 

Miss Michelena's work is so 
big and so real in this pro- 
duction that "Just Squaw" is 
certain to be remembered as 
the best picture of her highly 
successful career. 



Released through 

Exhibitors Mutual 



ROBERTSON-COLE COMPANY 



DIVISION OF FILMS 
Baakert and Exporters for the Producer 




i 



Produced by 

HAWORTH PICTURES 
CORPORATION 



A 



irv 



Hi/ 

Debt 



Bigger than "A Heart In 
Pawn" and "The Courageous 
Coward" which have been 
acknowledged Hayakawa's 
most pretentious offerings to 
the screen. 

"His Debt" will be his 
supreme achievement artistic- 
ally, dramatically and from 
the box-office stand-point. 

The picture radiates Hayaka- 
wa's inimitable powers, his 
wonderful acting and his true 
interpretation of a character, 
compelling in its translation. 




Released through 

Exhibitors Mutual 



ROBERTSON-COLE COMPANY 

DIVISION OF FILMS 

Bankers and Exporters for the Producer 



^Mij 



JESSE D.HAMPTON Present/ 



» 






-^ 



"■^'■■■ri^i 



ft has that big, vital, money making feature- 
audience appeal. 

A story of a mad hunt in the cold, white snow 
covered regions where men stake their very 
souls for gold that is flat and soft and black 
like coins from the mints of hell. 

Desmond as Dan Burke mterprets the strong- 
est and finest role of his career. 




£fHELL 



Released through 



ROBERTSON-COLE COMPANY 

DIVISION OF FILMS 
Bnnkrrt and Ekportcr, for ihe Producer 



Exhibitors Mutual 




May 10, 1919 THE MOVING PICTURE WORLD , 747 

W. ARTHUR NORTHAM 

(On behalf of a group of leading British Film Producers) 

requests the pleasure of your attendance at a series of 

Special Exhibitions of British Films 

to be held at 

Loew's New York Roof Theatre 

Broadway at 45th Street 



on 



TUESDAY, WEDNESDAY, THURSDAY and FRIDAY 

MAY 6, 7, 8 and 9 

at 11 a. m. sharp each day 

Symphony Orchestra under the direc- Synchronized Musical Setting by S. M. 

tion of Ernest Luz. Berg and Ernest Luz. 

Inquiries for the American rights of all pictures other than those specified to be made to W. Arthur Northam, Knickerbocker Hotel, 
New York City. 



^jjj^jrpg "THE KIDDIES IN THE RUINS" 



A Film Play from Pulbot's famous French Cartoons 

(By Welsh, Pearson & Co., the Producers of "The Better 'Ole") 

and 



TUESDAY, MAY 6th 

af 1 d*^ a m *® '***'*^ 

dl XU.-iU a. III. jj.^jj, Robert Buchanan's book 

(By The Ideal Film Company) 
Inquries for the rights of "God and the Man" to be made to the Cocmofotofilm Company, Candler Building, 220 West 42nd Street. 

ADMITS "NEARER, MY GOD, TO THEE" 

(5 Reels) 
(By The Hepworth Manufacturing Co.) 

WEDNESDAY, MAY 7th 



Qf 1 zL(^ SI m * Cartoon by Anson Dyer 

ai 1U.4D a. m. ^3^,.^ ^^^^^ 



"UNCLE REMOS— BRER RABBIT" 

a Cartoon by Anson Dy 
(Split Reel) 

Inquiries for the rights of "Nearer, My God, to Thee" to be made to Reginald Warde, 729 Seventh Avenue. 

ADMITS "GOD BLESS OUR RED, WHITE AND BLUE" 

(6 Reels) 
(Samuelson Film, presented by Jury's Imperial Pictures, Ltd.) 

IrHJHoUAi, iVlAi c5tn «cheerie chums— well, i be blowed" 

at 10.45 a. m. ^ ''"*"""(Sp[it'i"etu'' ''"''"" 

ADMITS "A SOUL'S CRUCIFIXION" 

(5 Reels) 
from Newman Flower's book 

FRIDAY MAY Otli "crucifixion" 

J. ±tll^i-V ± , lTJJ-1. X Z/tlL (By Broadwest Films) 

and 

at 10.45 a. m. "CHEERIE CHUMS— HOT STUFF" 

a Cartoon by Dudley Buxton 
(Split Reel) 



COME EARLY, AS THERE ARE BUT TWO SMALL ELEVATORS. A TRADE CARD WILL ADMIT. 



748 



THE MOVING PICTURE WORLD 



May 10, 1919 



Cancel Your Dead Stars Now 
and Take TkePick of the 
Pictures Jbr the Summer. 



HODKINSON 

isn't holding back any big 
productions for next 
winter release. 

wifl provide big winter 
pictures by the time 
winter comes. 

is ready to }<u!irantee you 
a big summer patronage 



You have been operating your theatre over the 
winter and spring loaded up with the programs 
and star series that you bought last year. 

By now — to your sorrow— you know your dead 
stars. You know where you bought stars that did 
not " catch on " with your audiences. You know 
where you bought advertising campaigns, mistaking 
them for box-office values. 

Thousands of you have cancellation clause con- 
tracts; Therefore, why be continually blarneyed 
into hanging on to valueless pictures and person- 
alities on the edge of the busiest summer the in- 
dustry has ever had ? 

Why not start in now and over the summer play 
""the pick of the pictures"''; big, powerful special 
productions combining author, producer, director 
values with the added value of all-star casts ? Why 
see your box-office die merely because some of the 
stuff you have bought is dying ? 

The independent market is full of big productions 
with strong story and name values. We do not 
mean merely the productions released through W. 
W. Hodkinson Corporation. There are many other 
good independently-sold pictures besides our own. 

All that we mean is : 

Clean out your deadwood; cancel out whatever bad 
buys you made last fall. Give yourself some open 
time from now till September to take into your 
theatre productions that will deliver patronage. 

Remember : W. W. Hodkinson Corporation sells each 
picture singly on its individual merit and value. 



¥.¥. HODKINSON CORPORmON 

527 Fifth Avenue , New York City 
Distributing through PATHE Fxehange, Incorporated 



TALBOTir AMERICA 



Denverjr Greatest 
Theatre Success 
Has Booked the 

HARRY RAVER 

presentation of 

AUGUSTUS THOMAS' 

Famous Staqe Success 

ITlan 




Thinks 



starring 

LEAH BAIRD 

The Picture Girl Beautiful 
Directed by GEORGE IRVING 



And Here Is Why He Booked It- 



As a Man Thinks" is one of the best pitiares seen on the screen. It has a tremendously 
strong plot and excellent acting, and Leah Baird, the star, is at her best. This production 
has 100% of entertainment value ... It is the feminine portion of an audience which feels 
the pulse of the general public and sets its verdict of approval upon a screen story. In this 
instance the word perfection fits "As a Man Thinks" . . . Great chance for advertising — The 
Billboard, April 26. 

And Wid^s says: "Figure on running this production for extra playing time. You will 
profit by word of mouth advertising which this picture is sure to receive." "A notable, con- 
sistent picture that measures up to all expectations and will prove a bully good feature in 
any theatre. The theme is deftly and adroitly handled." — The Dramatic Mirror, April 29. 

¥.¥.HODKINSON CORPOE/fflON 

527 Fifth Avenue, New York City 
Distributing through PATH^ Exchange, Incorporated 






.ward'W/Klte's 



power for the exhibitor is a ready-made 
audience of the millions of people who 
know and love his novels. His themes, 
his heroes and his heroines are bom to 
be screened into throbbing, vital drama. 

ducer of great imagination and 

Kdous capacity has just completed 

e first Stewart Edward White novel 

ever made into a motion picture — " The 

Westerners." 

This picture has made an all-star pres- 
entation of this romantic, colorful 

Drama oF the Black Hills 

— all-star in its cast, with even the 
lesser roles filled by players featured or 
co-starred by other companies; all-star 
in the factors of author, producer and 
director working together in every stage 
of production and announced with 
assurance and satisfaction as the first 

Benjamin B.Haniptoa 
Production 

Great Authors Jnc 

marking a new and heretofore unap- 
proached type of motion picture. Great 
Authors, Inc., will control and present 
the famous novels of Stewart Edward 
White, Winston Churchill, Emerson 
Hough and others of equal world-wide 
popularity. The formation of Great 
Authors is the most significant and 
promising production development in 
the industry in the last six years. 

Hodkinson representatives have been in- 
structed to accept no bookings, regard- 
less of prices offered on this production, 
until they receive their prints and can 
«hnw "The Westerners" to exhibitors. 






WESTE 



niagniflcentLy directed by 

Edward Sloman 



Here are the proofs of an all-star cast, to- 
gether with the names of pictures that made 
millions of fan friends for this great line-up: 



ROY STEWART 

star of 

"The Silent Rider" 
"The Fly God" 
"The Red-Haired Cupid" 
"The Boss of the Lazy Y" 

ROBERT McKIM 

co-star of 

Rex Beach's "The Brand" 
"Fuss and Feathers" 
"The Marriage Ring" 
"The Vamp" 



MILDRED MANNING 

star of 

"Mary Jane's Pa" 
"Princess of Park Row" 
"Next Door to Nancy" 
"The Green Door" 

GRAHAM PETTIE 

featured in 

"The Pretender" 
"Beyond the Shadows'* 
"Closin' In" 
"The Claws of the Hun" 



WILFRED LUCAS 

co-star of 

"What Every Woman Wants" 
"Sins of Amhilioo" 
"The Co-Respondent" 
"The Judgment House" 

MARY JANE IRVING 

featured in 

Rex Beach's "The Brand" 
"The Temple of Dusk" 
"The Heart of Rachel" 
"The White Lie" 



¥.W. HODKINSON (DORPOR/fflON 

527 Fifth Avenue, New York City 

Distributing- through PATHE Exchange, Inccrporated 

Foreign Distributor^ JFrank Brockllss. Inc. 




752 



THE MOVING PICTURE WORLD 



May 10, 1919 



EXHIBITORS 



GET BUSY! 




SINGLE REEL 
WESTERN 



COMEDIES 



AND 



o 



NLY 



COMEDY 
DRAMAS 

NOW BOOKING 

AT 
GREATER NEW YORK and WESTCHESTER COUNTY 

SPECIAL ATTRACTION FILM CO. 
145 West 45th St., New York 




NORTHERN NEW JERSEY 

MODERN FILM CO. 
729 Seventh Ave., New York 



Ei^ STERN PENNSYLVANIA and SOUTHERN NE^V JERSEY 

ELECTRIC THEATRE SUPPLY GO. 
13th and Vine Sts., Philadelphia, Pa. 



WESTERN PENNSYLVANIA and WEST VIRGINIA 

CRAFT FILM SERVICE 
1201 Liberty Ave., Pittsburgh, Pa. 



DELAWARE, MARYLAND, D. C, and VIRGINIA 

BALTIMORE STATE RIGHTS FILM CO. 
412 E. Lexington St., Baltimore, Md. 




OHIO, KENTUCKY and MICHIGAN 

STANDARD FILM SERVICE CO. 
Sloan Bldg., Cleveland, Ohio 



ILLINOIS, INDIANA and WISCONSIN 

UNITY PHOTOPLAYS CO. 
207 So. Wabash Ave., Chicago, 111. 



MINNESOTA, NORTH AND SOUTH DAKOTA 

B. N. JUDELL, INC. 
Film Exchange Bldg., Minneapolis, Minv. 




IOWA and NEBRASKA 

STERLING FILM CORP. 
1417 Farnum St., Omaha, Neb. 



MISSOURI and KANSAS 

FIRST NATIONAL FILM CO. 
211 East 12th St., Kansas City, Mo, 



X 




T 






TEXAS, OKLAHOMA and ARKANSAS 

R. D. LEWIS FILM CORP. 
114 So. Hudson St., Oklahoma City, Okla., and I8I514 Main St., Dallas, Tex. 

TENNESSEE, NORTH and SOUTH CAROLINA, 
GEORGIA, ALABAMA and FLORIDA 

SOUTHEASTERN PICTURES CORP. 
61 Walton St., Atlanta, Ga. 



TERRITORY NOT LISTED ABOVE STILL OPEN 

WRITE, WIRE OR PHONE 

JANS DISTRIBUTING CORPORATION 



Phone 3623 Bryant 



729— 7th AVENUE 



NEW YORK CITY 



COMING! 



A Smashing Dramatic 
Success That Will Make Film History 



\ 



AUCE 
JOYCE 



^n^if-'i'" 



in 



THE THIRD 



**- --^Sv 



^1^ 



DEGREE 



<^;H' 



CHARLES KLEIN'S 



f^> 



Famous Stage Success 

Directed by TOM TERRISS 



/ 



m 



VlTAGRy 

.Albert E.Sm\th. Presfdt 




VITAGRAPH'S 

BIG NEW SERIAL 

featuring 

ANTONIO MORENO 

with CAROL HOLLOWAY 

has a vast waiting audience all over the continent. 

It's from the pens of Albert E. Smith and Cyi 
Townsend Brady, the screen's greatest thrillmaste 



A CLEAN-UP AWAITS EVERY EXHIBITOR WI 
BOOKS THIS EXTRAORDINARY SERIAL 






iii9$ 



THE SPECTACULAR 

24 SHEET WILL 

GET THEM IN 



^HE THRILLS. AND THE ACTION ATOP THE SNOW- 
GLAD MOUNTAINS WILL HOLD THEM 
AND BRING THEM BACK! 



Complete Plan Book for Exhibitors and Every 
Get-the-Money Aid Furnished on this 

SERIAL OF A THOUSAND THRILLS 



I'fi'r^^W^ 







Sign a Vitagraph Contract for GLADYS LESLIE Picture 



A Great 



Albert E. Smith presents 




Stage Play 
Brought 

to the 
Screen! 




GLADYS^StESUE 

HI 

A SHrCH IN TIME 



Directed for VITAGRAPH 

by RALPH INGE 



"A Stitch in Time" has been transferred from footlights to screen with ail of its original 
flavor of fun, speed and \A/holesomeness. The same qualities that made it a favorite with 
Broadway audiences \A/hen it was presented on the stage will impress your patrons. 

"A Stitch in Time" is a masterful blending of comedy and drama. Its title is known, its 
star is known, its director is known It is a feature brimming with every element that 
attracts, holds and pleases 




Sign a Vitagraph Contract for GLADYS LESLIE Pictun 



li Is 12 -' Cylin Jered 
Jind an of T^emHii" 



Chicago has seen "The Eternal Magdalene" and such is its 
verdict, expressed through the columns of that powerful and fear- 
less newspaper, the Chicago Herald and Examiner. Upon the 
opening of its unprecedented booking of four weeks at a "Loop" 
theatre, the critic of that paper wrote : 

"They take chances, those actors in 'The Eternal Magdalene.' 
They delve deep into the hushed subjects of life, they carry out 
with reality a daring theme. Goldwyn took a chance on casting 
them so, for Robert H. McLaughlin's play, which was a sensation 
on the stage, is a radical treatment of the oldest of evils. 

" Regarding the moral and lesson, you are advised by Judges 
Cook, Fisher and Jarecki of the Municipal Court and Harry E 
Miller, city prosecutor, that they are good, instructive and power- 
ful. From me, however, you are asking only one thing — 'How 
is it as a picture?' 

'' li is tWelve-c^lindered and all of them hit." 

The official endorsements to which the Herald's critic refers are ample 
evidence of the tremendous local interest aroused whenever a showing 
of "The Eternal Magdalene" is announced. The exhibitor who books 
this picture will find immediate local support in endorsements similar to 
these from Chicago : 

Dr. Anna Dwyer of the Morals 
Commission and Morals Court: — Gaz- 
ing as I do into the torn, soiled pages 
of the human soul it was with a thrill 
of satisfaction that I saw " The Eternal 
Magdalene." It is pulsing, human and 
dramatic, artistic and exalted, but 
straight to the point and descriptive of 
common feelings and emotions through- 
out. 



Prosecutmg Attorney Harry B. Miller: — 
" The Eternal Magdalene " is a gripping 
picture. 

Wells M. Cook, Associate Justice of 
the Municipal Court : I earnestly direct 
every father and mother to this bril- 
liant motion picture. 

Justice Edmund K. Jarecki: — It is en- 
tertainment of a high and intense order 
and a moral stimulant at the same time. 




ne ETERNAL MAGDALENE 







Samuel Goldaoyn presents 

GERALDINE FARRAR 

The Stronger Vow 



As Big as the Biggest Special 

F ARR AR 

^^The Stronger Vow'' 



Geraldine Farrar's newest picture is also her greatest. It tops the highest points 
of her screen career — from "Carmen," in which Samuel Goldwyn introduced her to 
motion pictures, to her last powerful production, "Shadows." 

"The Stronger Vow" gives your audiences three of the most picturesque and 
moving sides of this versatile player's art. It first shows Farrar as "Senorita Velvet 
Eyes" of the Carnival, instinct with the beauty and pulse of Spain. It carries her to 
Paris, the happy, luxurious, gorgeously, gowned Paris of the days before the war, and 
shows her wedded unwittingly to the man she has vowed to kill. Finally, it sweeps 
her into the underworld of the Paris Apache to fulfill a "stronger vow." 

Through it all, Reginald Barker's superb direction of a typical Farrar story — 
strong, swift, full of suspense. Supporting Miss Farrar and interpreting Izola Forrester's 
narrative are such players as Milton Sills, Thomas Santschi and Hassard Short. 



There's nothing -gou can do with 

a special that you can't do 

xOith Farrar. 



GOLD>X^N PICTURES CORPORATION 

Samuel Goldwyn, President 




m^ 




Befz-wfood Film Corporaiion Presents 

Louis Bennison 

i^llie Road Called Straight" 

'^ritien by V^ilson Bay ley — Directed by Ira MLowry 



e-ii*: -.nL'-mcii! 



iJ^nalyzQihis Picture T^r^)fourseIr 

Don't take anybody else's word for it. See Louis Bennison in "The Road 
Called Straight" and make up your own mind on its merits. 

On the basis of what you actualljQ see, you will agree that — 




Bennison is just as lovable, breezy and 
big-hearted in this picture as in his other 
plays. 

Bennison shows an added power and 
drive that carry him beyond his previous 
best work. 



|r There is jDuneh in this story of the cattle 



king who didn't know the meaning of a 
marriage of convenience. 

It IS built to keep interest racing along 
from thrill to laugh and back to thrill 
again. 

h is — in the last analysis — "real audience 
stuff." 



See Bennison in "The Road Called Straight" and you will endorse every one of 
those statements. 

If you find you can't, well, Goldwyn still says: 

"Do your own thinking.'" 




Dtsirihuiin^ Corporation 





APITOL 
OMEDI 

are made-for lau^lis 
and ^ei ^em . 




OLA^HyH4, 



Disfnl>ufm^ Corporiation 

Samuel Go/Jwvn. Presidenir 






1,1 5 0,00 People 



Once a month over a million Americans demonstrate their abiding 
interest in two great factors in American life. 

Once a month a million Americans lay down their good money 
on the newsstands for copies of the two leading magazines built 
upon America's faith in industry and love of travel. 

They are the 500,000 buyers of Popular Mechanics and the 
650,000 subscribers to the National Geographic Magazine. Back 
of them stand four to five million readers and a dozen other 
publications of these types. 

They demonstrate spectacularly the big insistent demand of 
America for intimate knowledge of the two phases of life reflected 
in the celluloid pages of 

FORD EDUCATIONAL 
WEEKLY 



fitzpatrick 
««<? Mcelroy 

Cfiicaqo 

Sole EeprGSpntalivps 

FORD MOTOR. CO 

MotLorv Picture 

Laboratories 



But when the Ford Educational Weekly tells the story of steel, 
it tells it as printer's ink can never do. When it takes its 
" readers " to New Orleans or up Mt. Hood, it takes them there. 

That is why the millions of Americans who buy and read maga- 
zines like Popular Mechanics and the National Geographic, are 
even more eager followers of the Ford Educational Weekly. That 
is why thousands of exhibitors are enlarging and strengthening 
their patronage by making this great screen publication a regular 
feature of their programs. 

GOLDWYN DISTRIBUTING CORPORATION 

Samuel Goldwyn, President 



Qjhe stop^ of aToanwlio 
climbed lii^ and who fell 
far; and yet vJho "was 
gteater in the depths than 
Se Vs/as on the heights; a 
notewoitt^ picture — 

Fraiik ifeenan Pioductions.inc. 

presents 

FrmiKeenm> 

in:, 

"THEMS^STERAte' 

Directed, by Ernest "^rde 

Induced by Robert Brunton Studios, Inc. 

Story by EX. Jcimes 

Screen version by TacK Cunninp'hain 



PATHE 





This lad is iii a dlass 
l3>^ hirnseK;'' 

sdys Ben Morris of the blympialheatie.BellaiEe.i 

Harold 

" Thiey do notmate better 
comedies; 'vetieedmoiel" 

Every exhibitor who shovs these side- splitters say^s the 
same thin^ - pietty ^ood proof" that they belong' in your luDuse. 

Produced, by RoliiL PattlJ^ Distributors 



AiiXA^ei:.-:^v^ 



Opening june jecono e VVeek 

In Each of the Following I heatres: 



BALTIMORE 

McHENRi 

PARKWAV 
WIZARD 

BIRMINGHAM A! A 

STRANr 

CHATTANOOGA. TENN. 

ALCAZAR. 

C H I <: A Li C) , ILL. 
AWN 



LJcb M 

DETROIT, MICH 
V ADAMS 

ERIE, PA. 

FT WAYNE. IND. 
JEFFEI 



■\o. 



fENN. 



\A/\^ 



DEr'.iV 



. MINN 



NP\ 



N? 



\'RO\ 



.. .OWN O 
IBERT 




^ 






moment. 



EXHIBITORS OF AMERICA 

OW that I have seen the first Rothapfel Unit 
Programme, 1 feel that 1 cannot impress upon 
you too strongly the advisability of arranging 
to run it in your theatre at the earliest possible 
I looked at it as an exhibitor and can assure 
you \^ith perfect confidence that, from the opening title 
to the last flash on the screen, it surpasses any complete 
picture entertainment I have ever seen. 

Every first class theatre in the country should run this de- 
cided innovation and from the bookings now scheduled it 
is safe to predict that the great majority of houses will 
play it to tremendous business within a very short time 
after its release. 

The one. two, three and four day runs are being con- 
tracted for rapidly in every section of the country. 



Yours very truly. 



FRANK G. HALL 




May 10, 1919 



THE MOVING PICTURE WORLD 



763 



We have printed, 

developed and colored 

the greatest screen attractions 

of the year, and we have more in 

work right now for the First National Exhibitors' 
Circuit. 

We have rendered a 

personal service which has 

won approval and praise from all 

First National members. 

First National Exhibitors 

are the aristocrats of Screenland and 

just ordinary work won't go with them at all. 

If you want the best in 

screen quality and service you will 

place your ''print" aontract with 




a 



VIRTUO 



w 



STARRING E. K. LINCOLN 

THE STATE Rid 

A FeM 



the Big! 
WhicI 

VIRTUC 

A Clean-up Box 




TERRITORIE 



NEW JERSEY 

FIRST NATIONAL EXHIB- 
ITORS EXCHANGE OF N. J. 
A. M. FABIAN, Gen. Mgr. 
729 SEVENTH AVE., N. Y. 

OHIO 

WEST PENNA. 

WEST VIRGINIA 

CO-PARTNER ATTRACTIONS 

C. H. SIMERAL, Gen. Mgr. 

BOX 125, EAST LIBERTY, 

PITTSBURGH, PA. 



FOR OPEN 
APPLY 
Arthur H. Sawyer 



PICTURES 



1476 BROi^ 

Photi 
Foreign Righ 

J. FRANl 



JS MEN" 



DIRECTED BY RALPH INGE 

ITS SENSATION 

[oments 
^ake 

FS MEN 



Fice Attraction 

READY SOLD 



INDIANA 

ILLINOIS 

MICHIGAN 

ARTHUR S. HYMAN 

ATTRACTIONS 

RTHUR S. HYMAN, Gen. Mgr. 

FILM BUILDING 

DETROIT, MICH. 

CANADA 

BIG FOUR LIMITED 

PHOENIX BLOCK 

WINNIPEG 

CALGARY, VANCOUVER 



LRRITORY 

Herbert Lubin 

lY, N. Y. 

mt 3271 
to 

OCKLISS, INC. 




PICTURES 



768 THE MOVING PICTURE WORLD May 10, 1919 



Harry A. Sherman 



announces 



an arrangement with the 



First National Exhibitors 

Circuit 



By which that prominent distributing 
organization will hereafter circulate 
the famous Lehrman Comedies. NA^e 
are confident that exhibitors will be 
as gratified by the significant affiliation 
as are both principals. 



Lehrman Oomedies 

Studio : Culver City, Calif. 



May 10, 1919 THE MOVING PICTURE WORLD ' 769 

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiii iiiiiii II iiiiiiiiiiiiiiiiii II iiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiii I liiiiiiiiiiiiiiii I I iiiiiiii I I Ml nil nil I iiiiiiiiiiiiii iiiiiiiiiiiii mil I iiiiiiiii 11 Ill iiHiiiiii iiiiiiii^ 



A PLEDGE 



Grateful to the exhibitors of 
the world for their splendid 
support and inspiring en- 
couragement in my past ef- 
forts, 1 hereby pledge all my 
energy, will and power to 
the creation of such a high 
standard of film comedies 
as will create their future 
interest in my activities. 1 
would like to have it believed 
that the consummation of 
these artistic results means 
far more to me than mere 
monetary returns. 



■ 



HENRY LEHRMAN 



770 



THE MOVING PKllTRE WORLD 



May 10, 1919 




TAYLOR HOLMES 



STARRING IN 



TRIANGLE SPECIAL PRESENTATIONS 



"IT'S A BEAR" 
'A REGULAR FELLOW" 



"TAXI" 
'UPSIDE DOWN" 



Mav 10. 1919 



THE MOVING PICTURE WORLD 



771 




TRIANGLE SPECIAL PRESENTATION 



TAYLOR HOLM ES 

^^TAXI" 



PHOTOPLAY PRODUCTION OF 

GEORGE AGNEW CHAMBERLAIN'S- 
COSMOPOLITAN SERIAL STORY. 




772 



THE MOVING PICTURE WORLD 



May 10, 1919 




TAYLOR HOLMES 

TAXI' 



iJW 



With two seats for the theatre comfortably secure in the upper pocket of his full-dress vest, Robert 
ilarvcy Randolph entered the pink' apartment of Mad^c Van Tillier. 

Clean shaven and fresh from the tub, he fe!t in a jovial humor at 8 P. M. that crisp, clear, winter 
evening. l!ut in less than five minutes he thought it the grey dawn of the morning after. 

"I'm not going anywhere with you," Madge told him, "You can't afford me." 

My, what a bump! 

When he got to the street he just naturally .stepp'd into the wrong taxicab. That's how- it came about 
tliat he rescued little "Pam" from the back row of the chorus. Poor Robert, by way of compensation Pam 
disinherited him from his fortune. _ j,,__ 

My, what a bump! ; 

When he became a taxi-driver to till the vacuum of a lost income, somehow or other he regained his 
iiumor. And incidentally he became the Good Samaritan of New York's ne'er-do-wells. 

Tlicn. woman-like, Pam searched for her suave b^Miefactor in every taxicab in New York. .And when 
she found him she oflVrcd some compensation. Mr, 7vhat a bump! 

IVhy zvorry about thr hi<ih cost of gasoline when you can lock up your Ford or 
discard your f'ach'ard I'u'in-Six for a joy-ride zcilh Taylor Holmes in ''Taxi":' 



May 10, 1919 



THE MOVING PICTURE WORLD 



771 




774 



THE MOVING PICTURE WORLD 



May 10. 1919 




778 



THE MOVING PICTURE WORLD 



May 10, 1919 






IMPORTANT ANNOUNCEMENT TO EXHIBITORS EVERYWHERE 

The Parex Film Corporation, 729 Seventh Avenue, New York 

FURNISHING 

THE WILLIAM L. SHERRY SERVICE 

Announces That: 

On and After May 1, 1919, Sherry Service Feature Attractions 
Will Be Sold in All United States Territory by Sherry Salesmen, 
Under the Personal Direction of William L. Sherry, and Will Be 
Distributed Solely Through the Film Clearing House, Inc. 

Get in touch right now with the nearest film clearing house exchange for 
the following great productions booked exclusively by the Sherry Service: 



"TWILIGHT" 

De Luxe Pictures Production 
) Starring DORIS KENYON 

In Six Parts 
(New Release) 

"LOVE AND THE LAW" 

Edgar Lewis Production 

A Great hore Drama 

In Six Parts 

(New Release) 

"SON OF A GUN" 

Golden West Producing Company 

Starring G. M. ANDERSON (BRONCHO BILLY) 

In Five Parts 

(New Release) 

"MARRIAGE" 

Frank A. Keeney Production 

Starring CATHERINE CALVERT 

With David Powell and Thomas Holden 

In Five Parts 

"THE INN OF THE BLUE MOON" 

De Luxe Pictures Production 
Starring DORIS KENYON 

In Six Parts 

"A ROMANCE OF THE UNDERWORLD" 

Frank A. Keeney Production 
CATHERINE CALVERT 



"MARRIAGE FOR CONVENIENCE" 

Frank A. Keeney Production 
Starring CATHERINE CALVERT 
In Five Parts 
(New Release) 

"CALIBRE 38" 

Edgar Lewis Production 

With Mitchell Lewis and Hedda Nova 

In Six Parts 

(New Release) 

"WILD HONEY" 

De Luxe Pictures Production 

Starring DORIS KENYON 

In Six Parts 

Written by Vingie E. Roe 

"THE STREET OF SEVEN STARS" 

De Luxe Pictures Production 
Starring DORIS KENYON 

In Six Parts 
By Mary Roberts Rinehart 

"OUT OF THE NIGHT" 

Frank A. Keeney Production 

Starring CATHERINE CALVERT 

In Five Parts 

"RED BLOOD AND YELLOW" 

Golden West Producing Co. 
G. M. ANDERSON 



BURLINGHAM TRAVEL PICTURES 

BOOK THEM ALL THROUGH 



WILLIAM L. SHERRY SERVICE 

AT ALL FILM CLEARING HOUSE EXCHANGES 








;jK«J 



.^m,' 



FOLLOW SALOME WITH 
ANOTHER WINNER! 

THEDA BARA 

IN A THEDA BARA SUPER- PRODUCTION 

SmUS SONG 

DIRECTED BY J.GORDON EDWARDS 



A WILLIAM FOX PRODUCTION 



STANDARD PICTURES 

FOX 

FILM CORPORATION 








m^^^: 

^&^*;^ 









''JBOB^'^ 



BEATRIZMICHEIENAihJUSTSQUA^ 



May 10, 1919 



THE MOVING PICTURE WORLD 



779 




7 REELS 



5000 PEOPLE 



A Really Big, High-class Production 

The romance of a love that went 
through hell to happiness 



it at 
First National Exchanges 




A FIRST NATIONAL 
ATTRACTION 



780 



THE MOVING PICTURE WORLD 



May 10, 1919 



Here is the title of 




Loew's are pulling off a 

the first night of the showing at each 



Fellows 



May 10, 1919 



THE MOVING PICTURE WORLD 



781 



lat no 



.00 P®*" 



seat 



Picture 





<iO^ 



idnight Matinee at $1.00 per Seat 

their New York and Brooklyn Theatres 

Vs a Bare! 




A FIRST NATIONAL 
ATTRACTION 



782 



THE MOVING PICTURE WORLD 



May 10, 1919 




FUNNY 




OLD BILL! 



is making millions laugh 
about the war. That's 
his mission and YOURS! 



That's one of the rea- 
sons why thousands 
of exhibitors are 
asking for quick 
bookings on ''The 
Better 'Ole" 



May 10, 1919 



THE MOVING PICTURE WORLD 



783 




THE GIRL 
with 



MILUONS of LOVERS 



Is Now in Pictures 



"Little Orphant Annie/ 
with the sweetness, 
beauty and wonderful 
philosophy of James 
Witcomb Riley's poem is 
now ready for booking. 
Millions love "Little 
Orphant Annie" in 
poetry, millions will flock 
to see and love her in 
this picture. 



TO EXHIBITORS: 
BIG ENOUGH TO REFLECT 
100% OF YOUR OWN 
ABILITY AS A SHOWMAN 




784 THE- MOVING PICTURE WORLD Mav 10, 1919 

EXTRA ! EXTRA ! 



WANTED FOR MURDER 

THE BIG FIVE TO 
TRY THE EX-KAISER 



HERE IS YOUR OPPORTUNITY TO CLEAN UP WITH 

HARRY RAFF'S 

BIG BOX-OFFICE BONANZA 

WANTED FOR MURDER 

WITH 

ELAINE HAMMERSTEIN 

Link Up the World's Greatest Publicity Campaign — 
Thousands of Columns of Front-Page News in 
the Dailies — With This Sensational Screen Success 

IF YOU HAVEN'T PLAYED IT— 

NOW IS THE TIME! 

IF YOU HAVE PLAYED IT- 
REPEAT IMMEDIATELY! 

ARRANGE YOUR DATES TODAY! 

Booked by Distributed through 

Independent Sales Corporation Film Clearing House, Inc. 

FRANK G. HALL, President 



May 10, 1919 



THE MOVING PICTURE WORLD 



785 



"DROP 
THAT GUN!" 



Plenty of Punch to such a com- 
mand, even under ordinary cir- 
cumstances, but, picture yourself, 
bent on some nice bit of Orthodox 
Murder, with your back to a huge 
statue of Milo, for protection, 
when suddenly, and without 
warning, the pesky thing Turns to 
Life and its prodigious right hand 
grips your pistol-wrist until the 
bones crack. You'd realize as 
"Baron Volger" did that "MA- 
CISTE" was Pulling One of the 
1,632 Surprises which Astonish 
and Amaze the Mighty Multitude 
now witnessing his WONDER- 
SERIAL— 



THE LIBERATOR 

staged in TWELVE EPISODES at a cost of A HALF MILLION and Packing them to the Doors Wherever Shown. 

LOOK FOR YOUR NEAREST EXCHANGE BELOW 




And Don't Let Competition Get There First 



NEW YORK 
Modern Photoplays 
729 Seventh Avenue 

CLEVELAND 

Standard Film Exchange 

Sloan Building 

INDIANAPOLIS 
Bee Hive Exchange 
109 W. Maryland St. 

CHARLOTTE, N. C. 
Eltabran Film Co. 
Piedmont Theatre 

CHICAGO 
Bee Hive Exchange 
207 So. Wabash Ave. 



CINCINNATI 
Standard Film Exchange 

DETROIT 
Standard Film Exchange 

BOSTON 

Eastern Feature Film Co. 

57 Church Street 



PITTSBURGH 
Quality Pictures 
414 Ferry Street 

BALTIMORE 

Variety Pictures Corp. 

412 E. Balto Street 



STATE RIGHTS 
SELLING 

WRITE OR WIRE TO-DAY 

WHERE BIG PICTURES COME FROM 



PHILADELPHIA 

20th Century Film Co. 

1337 Vine Street 

MILWAUKEE 

Bee Hive Exchange 

174 Second Street 

MONTREAL 

Harry Pulos 

Midway Theatre 

KNOXVILLE, TENN. 

Special Features 

600 Market Street 



HARRY RAVER, Inc. 



1400 BROADWAY 
NEW YORK 



786 



THE MOVING PICTURE WORLD 



May 10, 1919 





1^ 



U\ 



^m ^ 



m 



Exhibitors are paying 
the highest prices in 
picture history for 

OLIVE 
THOMAS 

in 

UPSTAIRS 

and DOWN' 

Because 



Selznick exploitation fills the 
theatre, and — 

Selznick quality makes per- 
manent patrons. 




Get in touch with your nearest 
Select Pictures Ccrpcraticn Branch. 



aiinr 

CORPORATION 

729 Seventh Avenue • New York 




May 10, 1919 : THE MOVING PICTURE WORLO 787 

Released June 1st, via State Rights 

" CUSTER'S LAST HGHT ' 

In Three Reels 

The Greatest Indian Spectacle 
Ever Produced 

Directed by Thos. H. Ince 

Note: Advertising matter on this feature includes two styles 

of ones, threes and sixes — press sheets, lobby photos 

publicity stories and cuts. 



WM. S. HART 

in 
Two Special Two-Reel Re-issues 

^*JIM CAMERON^S WIFE" 

and 

"HIS HOUR OF MANHOOD^' 



ROSCOE AR6UCKLE 



m 

A New Series of 12 Re-issues 



ADDRESS ALL INQUIRIES TO 

TOWER FILM CORPORATION 

71 WEST 23RD ST. NEW YORK 



788 



THE MOVING PICTURE WORLD 



May 10, 191^J 






^ first of ike Reviews o 



NAZIMOVA-in^ 

Kj .The RED LANTERN 



rom thejMohori Ticture T{ews 




J^Yii£Red£anhrn^ has turned out a photo- 

play which will challenge attention vv^ith any pro- 
duction ever presented ' 

IS a superior achievement- realized notonl^in 
the scope and magnitude of its lavish scenes, all of 
them conceived with painstaking care and accuracy 
but in the graphic and logical developm.ent of its 
story and characterrzatron>" 

^AZIMOVA, under taking a dual role in which the 
characters are entirely different, displays the 
highest form of histrionism^ Her performance is^ 
superh in its vividness, poignancy and sympathy 

H/OULD not have scored so effectively were it not 
for the appreciation of Metro in selecting appro- 
oriate material - Theirs will he the distinction 
hereafter o£ having produced ^e Red banter ri'^ 



METRO I'ICTURES CORPORATION 



Mav 10. 1919 



TME MOVING PICTURE WORLD 



789 




rem 



the Exhibitors 



NAZI MO VA in, 

The RED LANTERN 




^^0^ 



^1 



^■0 



«E'«'° ^'''^ ,01^^ »^- 



^- ^"IsS-^ 






iis^^*^ 



,^m-i ^^^'^ 



•^^^ ^^«3«.. ^C" "°'^^ -«^ ^-s . 



^OSnCK 



^^AGSB 



^^TLl 



^HBjiTUE. 



METRO PICTURES CORPORATION 



790 



THE MOVING PICTURE -WORLD 



May 10, 1919 








jb you were a ^irl,youn<? tal- 
ented and beautiful and you 
had lost faith in hfe,and then- 
if opportunity ^Ig^zed in your 
path a tremendous temptation, 
you might yield - 

yDut if in yielding you found 
in your terrii)le mistake the one 
great thing' in life^you would 
have the plot of the 

SMehro 
^11 Siar Senes 
Iroauciiorxj 

^ee and appreciate Lrilliant Pmmy 
\Vfehlen in Thomas Edgelow's .story 
adapted by arrangement with Youngs 
Magazine, and "produced in the splen 
did manner that makes Metro 
productions the hest o£ all* 



J/ieleased by 



Mav 10, 1919 



THE MOVING PICTURE WORLD 



791 



"•Ss 




■^^ 



^yiietro pre^enis 

EMMY 

WEHLEN 





in 



e Amaieur 



^dveniruress 



(^dapied by Hune^athus 
and fUiher Heed ancl 
directed lh ^ Ach by 
rjienryOiho^ 




h. r , 






tP^ 




'n. 



1^ 






METRO, 'TW aw 5 tK. 



THE MOVING PICTURE WORLD 



May 10, 1919 




TENl^ <smf 



Advertising Aids and Reviews 932 

Ad Writers Must Know Productions 821 

Advertising for Exhibitors 840 

"After His Own Heart" (Metro) 940 

Among Independent Producers 883 

Asher to Be Mack Sennett's Personal Repre- 
sentative 823 

Bacon, Gerald, Is Signed for Big Hall Pro- 
ductions 837 

Baker, George D., to Spend Vacation in the 

East 804 

Baltimore Ball Draws Huge Crowds 830 

"Beating the Odds" (Vitagraph) 841 

Beecroft Back from European Trip 7S4 

Big Game Pictures from Wild Africa 832 

"Birth of a Race" (Renco) 038 

"Boomerang, The" (Pioneer) 939 

Boosting Taylor Holmes in "Taxi" 891 

Buffalo Exchanges Oppose Cut in Express 

Service 834 

"Caleb Piper's Girl" (Pathe) 935 

Canadians Discuss Theatre Regulations with 

Officials 835 

Censors Will Co-operate with National As- 
sociation 796 

Chicago News Letter 819 

Cinema Camera Club Holds Successful Studio 

Ball 805 

Cincinnati Exchange Body Is Doing Excel- 
lent Work 8.31 

Cincinnati Picture Men Aid the Drive 8+4 

Circuit Signs Constance Talmadge 796 

Cleveland Men Hated to Lose Morris 843 

Connecticut Doing Good Business 833 

Corp, Nyhagen Returns 821 

Dalton, Dorothy, Flies to Albany 796 

"Daughter of Mine" (Goldwyn) 935 

De Mile's Finest Achievement 815 

Durfee, Minta, Preparing to Appear in Come- 
dies 794 

Eight More Film Firms Incorporated in New 

York 795 

Emerson-Loos Investigation Tour Shows 

Need of Stories 810 

Exhibitors Discuss Plans for Seattle Con- 
vention 794 

Famous Players-Lasky to Screen "Peg o' 

My Heart" 805 

Faralla, D. L., Is Appointed Controller for 

Selznick 828 

Film Board Warns Snowmen to Scan Their 

Contracts 818 

First National Circuit Secures Lehrman 

Comedies 795 

"For Better, for Worse" (Artcraft) 946 

France Has Ideal Locale for After-the-War 

Picture 836 

Carson Picture Opens In New York 826 

Garson's "Hushed Hour" Gets Detroit 

Premiere '. 804 

Goldberg Plans Bigger Majestic Theatre.... 795 

Goldwyn Expands European Business 834 

Goldwyn Policy Changes to Be Announced 
Soon 793 

American Film Co 7.30 

Beatrice MIchelena 775 

Christie Film Co 764-65 

Famous Players-Lasky Corp. .. .Colored Insert, 

7.30-43 

Flrnl Nat 'I Ex. Circuit 779-8] 

Fox Film Corp 770-77 

Krohman Amusement Co SS5-8S 

Goldwyn Pictures Corp 757-62 

Marry Haver 785 

Marry Sherman 768-69 

Independent Sales Corp 784 

.tans DiHlrlb. Corp 7.52 

Jewel Productions. Inc 732-.33 

Metro Pictures Corp 788-91 

Minn Durfee 744 

f)liver FllmH, Inc Colored Insert 

I'liihe Exchange, Inc Colored Insert 

KobertHon-f'ole Co Colored Insert 

Ilolhapfel Productions Colored Insert 

Select I'l<lures Corp 74.5 

Selznick PIr. Corp 786 

3 * L I'l<lures 766-67 

Spoor-Thompson Lab 7.31 

Tavlor Holmes 770 

Topical Tips 882 

Tower Film Corp 787 

Triangle Dlstrlb. Corp 771-74 

tTnlversal Film Mfg. Co 7.34-37 

Vitagraph Co 753-.56 

W. Arthur Northam 747 

Warner Brothers 7.38 

W. L. Sherry Service 778 

World Film Corp 782-83 

W W. Hodklnson Corp - . . .748-51 



TO CONTENTS 

"Greased Lightning'" (Paramount) 934 

Griffith Coming to New York for Spring Show 
Season 800 

Hampton Announces Great Authors 805 

Hart Studio Oversubscribes V Loan 822 

Henley, Hobart, Starts on Company 824 

"Help! Help! Police!" (Fox) 933 

High Class Publicity Aids Precede "Fall of 

Babylon" 814 

Hicks Succeeds Cubberly at Famous Players 827 

"Homebreaker, The" (Paramount) 932 

Hold Joint Meeting on Trade Rules 822 

"House Divided, A" (Independent Sales).... 936 

How to Advertise the Picture .803 

How Good Old Moe Got Over a Hill 790 

Humphrey, Orral, Retires 829 

Illinois Film Men Form Association 819 

Indianapolis Houses Had Big Easter 847 

Industry Will Be Its Own Censor 797 

Industry Expanding in the Northwest 824 

Index to Equipment Section 918 

Jennings, Herb. Lets His Patrons Know.... 846 

Julius, J. B., of Des Moines. Will Build 84.S 

"Just Squaw" (Exhibitors-Mutual) 934 

Kane, Robert T., Producer, Back from France 

a Hero 823 

Kansas Exhibitors to Hold Big Organizing 

Convention .S3l1 

Kaufman, Capt., Back After Filming His- 
tory Overseas 798 

Kirkpatrick, A. S., Returns to Production 

Field 796 

Latest Ford-Goldwvn's Cover Fish, Moun- 
tains and Roads 832 

Legal Battle Over Film Coaters' Right to 

Quit » 829 

Lincoln, Elmo, Attains Stardom by Sheer 

Merit 812 

List of Current Film Release Dates, 

M2, 943, 844, 946 

Live News from Everywhere 843 

Marsh, Margaret, to Star in Her Own Two- 

Reelers 795 

"Miss Adventure" (Fox) 940 

Mix, Tom, Pictures Draws 70% Town's 

Population 835 

Movie Ball in Providence Was Magnificent 

Affair 830 

Morris and Selznick Get Big Select Offices.. 823 
Moss, B. S., to Build Big New York Picture 

House 793 

Motion Picture Photography 90.5 

Music Cue Sheets 838 

National Association Creates Real Estate 

Department 80'^ 

New York Towns Argue Sunday Shows 820 

News of Los Angeles and Vicinity 817 

Northam to Show British Pictures at Loew's 

Roof 837 

On the Screen in Many Cities 82S 

Pathe Contracts for Rubens-Goodman Plays. 7!U 
Pearson Photoplays Lease Triangle's Yonkers 

Studio 79 1 



TO ADVERTISERS 



niRKCTOKS AND PI/AYERS. 

Griffith. D. W 850 

Ray, Charles 8.51 

Jones, Richard 8.52 

Keenan Productions, Frank 8.53 

Christie, AI 8.54 

Fair. Elinor 855 

Hampton, Jesse, D 856 

Lytell. Bert 8.57 

Duncan, 'William 8.50 

Brunton. Robert, Studios 8.58 

Young, Clara K 860 

Artisto Productions 861 

■V\'illis & Inglls 862 

Salisbury, Monroe 871 

Morrison, Pete 869 

Slonian, Kdward 870 

Von SIrohelm, Erich 871 

Dn Brcv, Claire 877 

Ellis, Robert 875 

Allen, Alfred 875 

Smith, R. Cecil 878 

McDonald Francis 875 

Moreno, Antonio 876 

Fishback, Fred .876 

St. riiiir, Mai 877 

Franklin, S. A. & C. M 875 

Aubrey, Jimmy 878 

Hosson, Arthur 876 

Powell, Paul 876 

Lewis. Ralph & Vera 877 

Sellers, OUlo L 877 

Roscoe, Albert 882 

Appling, Bert 881 

Gereghty, Frank L 881 



Personal and Otherwise 809 

Players Open Victory Loan Campaign 817 

"Place in the Sun" (Triangle) 93.0 

President Price Meets Trade Paper Editors. . 809 

Projection Department 895 

Producers' and Distributors' News 923 

Psychology of Film Salesmenship 801 

Quebec Exhibitor Fined .$40 for Opening 

Sunday 829 

Rambles 'Round Pilmtown 806 

Receiver Chosen for General Film 793 

"Red Lantern" Stars Nazimova 920 

"Red Lantern, The" (Metro-Nazimova) . . . . 933 

Reviews and Advertising Aids 932 

"Road Called Straight" ( Goldwyn -Betzwood) 932 

Robertson-Cole Creates New Brand 810 

Robertson-Cole to Release Big Pictures Dur- 
ing Summer 818 

Rothacker Was His "Wreckership" 811 

Rubbernecking in Filmland 813 

San Francisco Houses Change Hands 845 

Scherwin Secures Big Garson Film for 

South 805 

Science Film Corporation to Produce Educa- 

tionals 835 

Selznick Pictures Takes Part of Biograph 

Studio 793 

Sennett's Water Nymphs on Tour 827 

Select Pictures Sues Australasian Company 829 

Segal, Charles, Buys Another Theatre 849 

"Something to Do" (Paramount) 937 

Sherry Organizes New Sales Force 82G 

Showman Should Keep Looking Ahead 8.35 

Skeletons Rattled at Open Meeting 796 

Six More Theatres for Philadelphia 795 

.feo.OOO Picture House for Buffalo 825 

Smith. A. Victor, Returns to Vtiagraph from 

Overseas 816 

"Stronger Vow, The" (Goldwyn) 938 

Stages Climax of Goldwyn Special &36 

Stern. 'Walter, Signs Important Contract.... 823 
Sullivan Is Appointed Kinogram's General 

Manager 794 

Three Goldwyn Players Aid Naval Loan Cam- 
paign .831 

To Break Ground to New Studio Soon 831 

Trov Will Have Another Photoplay Theatre 

Soon 828 

Two Gaumont Employes Back from War 

Service 812 

"Unpainted 'Woman" (Universal) 93.9 

"Unwritten Code. The" (World) , 9.37 

Vitagraph 's Plan Book Ready for New Serial. 800 
'U'ant W'ays of Securing and Protecting Pat- 
ents Changed 810 

■W'ar Board Withdraws All Enemy Trading 

Lists 8.36 

Warwick, Robert, Is Signed by Famous 

Players-Lasky 802 

W'eeks, C. A., of Zane Grey, Inc., Back from 

Coast R34 

■Whalen's "Great Sardine" Sells Big Bonds at 

Poll .837 

W'omen Back "Our Teddy" Campaign 816 

Good, Prank .881 

Granville, Fred L. R 882 

Russell, Harrv ,880 

Howard, David ,881 

Ternale, Corrine .881 

Herbert, Henry J .<!S1 

Armstrong, R. D .'(■82 

"U'ilson, Lois .881 

Underhill, J. G 8.82 

Aitken, Spottlswoode .882 

Croft, Fred .881 

Hilliard, Harry 880 

'Warde, E. C .869 

Tourneur. Maurice .863 

Ducey, Lillian 864 

Schertzinger, Victor L .865 

Allison, May .870 

Lynch, John .874 

Storm, Jerry .874 

Edwards, 'Walter 873 

Badger, Clarence .878 

Beaudine. William 872 

Smith, Cliff 878 

Wilky, L. Guy 872 

Clawson, Dal 879 

Fisher, Margarita 879 

Dunaew. Nicholas 880 

Cavender, Glen 880 

Saunders, Jackie .866 

Lincoln, E. K ■? .867 

Stewart, Anita 868 

Leslie. Lillie 873 

Millarde, Harry 872 

Cooper, Jack 872 

Jaccard, Jacques 880 



May 10, 1919 



THE MOVING PICTURE WORLD 



793 



RECEIVER CHOSEN FOR GENERAL FILM 

Asa B. Kellogg Appointed to Steer Concern Out 
of Its Present Embarrassment Due to the War 



ASA B. KELLOGG was appointed 
receiver of the General Film Com- 
pany on April 29 following the 
institution of bankruptcy proceedings 
against the company in the United 
States District Court, and a meeting 
of the stockholders was immediately 
called to decide on whether the business 
shall be liquidated or reorganized. 

The petition in bankruptcy was filed 
by Max Sheinart with the claims of 
the following creditors : the Interstate 
Film Company, $4,000; Frank M. Wil- 
liams, $600, and Herbert H. Yudkin, $500. 
The petitioners alleged that the com- 
pany is insolvent and that it had com- 
mitted an act of bankruptcy in making 
preferential payments to certain cred- 
itors. 

Company's Possibilities Great. 

Judge Augustus N. Hand appointed 
Mr. Kellogg receiver of the business, as 
he was familiar with the film com- 
pany's affairs, having been recently ap- 
pointed receiver of the General Film 
Contracting Company, which is allied 
with the parent corporation, which was 
one of the pioneer concerns in the film 
industry and played a prominent part 
in its development. 

Suspension Will Result in Loss. 

The application made by the Inter- 
state Film Company for the appoint- 
ment of a receiver sets forth "that the 
good will of the business of the alleged 
bankrupt in said film e.xchanges is very 
valuable as a running business and that 
if the hiring and rental of films and 
moving picture productions be sus- 
pended great and irreparable loss and 
damage will result to the alleged bank- 
rupt estate by reason of loss of cus- 
tomers and good will of great value. 

The General Film Company operated 
twenty-six exchanges throughout the 
country and also had an extensive for- 
eign trade which was crippled as a 
result of the war, which is said to have 
contributed materially to the present 
embarrassment of the company. 
Preferred Holders Favor Liquidation. 

It is understood that a substantial 
number of the common stock holders 
are anxious to reorganize the business 
and continue it, but some of the holders 
of preferred stock are reported to be 
averse to any such plans and desire 
to have the business liquidated. Con- 
sequently unless their holdings are pur- 
chased under a reorganization plan or 
they are induced to change their pres- 
ent attitude it is considered likely that 
the business will be liquidated. 

A preliminary meeting of a number 
of the stockholders was held at the 
offices of the company at 25 West Forty- 
fourth street on Tuesday evening, April 
29, to consider the situation. 

Action Seems to Indicate Passing. 

It seems to be generally believed that 
this latest action in the affairs of Gen- 
eral Film would indicate an eventual, 
and final, passing of the organization 
from any participation in picture ac- 
tivities. 

Some weeks ago the attaches of the 
various branch offices, with exception 
of the managers, were dispensed with. 
All salaries due to branch managers 
and employees were paid in full to 
Saturday, April 26. Those who re- 



mained for the current weeks are await- 
ing the decision of the receiver as to 
their future connection with the firm. 



Selznick Pictures Takes 

Part of Biograph Studio 

SELZNICK PICTURES has taken over 
part of the Biograph Studio, the 
Bronx, New York, which is gen- 
erally considered the finest and most 
completely equipped studio in the East 
and ranking among the foremost of 
the country. 

Production Manager Myron Selznick 
is buried knee deep in plans and prepa- 
rations for coming productions and 
Harry Rapf, general studio manager for 
Selznick, is working full speed so that 
all will be in readiness by May 15, at 
which time things are expected to get 
fully under way at the studio. 

Selznick Pictures Corporation has al- 
ready arranged to have three of its 
companies work at the studio. Olive 
Thomas, Elaine Hammerstein and 
Eugene O'Brien are all in readiness to 
start work on new productions at the 
earliest possible moment. Manuscripts 
are being considered for production and 
Selznick Pictures will make some im- 
portant announcements in the near 
future. 

In the meantime the organization is 
concerned with moving its belongings 
and effects to the studio. 



Another Step in C. K. Y. Litigation. 

Justice Donnelly, of the New York 
Supreme Court, has rendered a deci- 
sion in favor of the C. K. Y. Film Cor- 



"How to Advertise the Picture" 

EXHIBITORS don't need 
preaching. They want — and 
appreciate — h e 1 p and en- 
couragement." 

* + * 

"The exhibitor who thinks he 
does not need to advertise may 
be an exhibitor, but as a show- 
man he is a moss-gatherer." 

* * * 

"Advertising used to be re- 
garded as a speculation. Today 
it is recognized as an investment." 

* * * 

"A conclusion of greatest folly 
is that only special attractions are 
worthy of an exhibitor's best pub- 
licity efforts." 

* * * 

"Publicity is valuable only when 
it reaches those who can reach 
you." 

* * * 

"Keep in touch with the right 
man on your local papers." 

* * * 

The foregoing are excerpts from 
the article, "How to Advertise the 
Picture," which appears on an- 
other page of this issue. Opinions 
on the subject were written by 
the editors of the four leading 
motion picture trade journals for 
Fox's Exhibitors' Bulletm. The 
article is well worth careful 
perusal and reflection. 



jK>ftcCt-ion in its litigation to prevent 

'Clara Kimball Young from violating her 

contract to produce motion pictures for 

that company for distribution through 

Select Pictures Corporation. 

This decision establishes the jurisdic- 
tion of the New York Supreme Court 
over Clara Kimball Young, who has 
been in California since last summer, 
and clears the way for the decision of 
the application for an injunction re- 
straining Clara Kimball Young from 
violating her ' contract. 



Suggest Censor Jobs for Soldiers. 

The suggestion has been made at Win- 
nipeg that returned soldiers be ap- 
pointed to the Manitoba Board of 
Censors because of the apparent fact 
that seasoned warriors generally are 
the possessors of broad minds, fair 
judgment and practical intellect. 



Goldwyn Policy Changes 

To Be Announced Soon 

SAMUEL (iOLDWYN, president of 
the Goldwyn Pictures Corporation, 
now on his way to New York after 
two months spent at the Goldwyn 
studios at Culver City, Cal., will give out 
an important announcement on his 
arrival. 

Preliminary information suggests that 
the Goldwyn plans for next season will 
be revolutionary not only as far as 
Goldwyn is concerned, "but also from 
the standpoint of the entire art of the 
motion picture and the business struc- 
ture on which it has been reared. 

Details of the new plans, which ap- 
pear to comprehend wide and sweep- 
ing changes in the whole conduct of 
picture making, are known at the Gold- 
wyn offices in New York, but final dis- 
closure of them awaits Mr. Goldwyn's 
arrival. He is expected in New York 
on Monday, May 5. 

It is known, however, that as a part 
of the changed Goldwyn policy, Mr. 
Goldwyn will shortly undertake a trip 
to Europe, where he will remain for 
an extended stay. 



B. S. Moss to Build Big 

New York Picture House 

STILL another theatre will be added 
to the B. S. Moss string of photo- 
play-vaudeville houses in Greater 
New York. Representing the most im- 
portant theatrical deal thus far effected 
in the Bronx, Mr. Moss completed ne- 
gotiations recently with Henry Acker, 
for the purchase of the property at the 
northwest corner of Prospect avenue 
and 161st street for the erecti'on of a 
big theatre structure calling for a seat- 
ing capacity of 3,500. It will be the ninth 
theatre owned and operated by B. S. 
Moss. Plans also include an adjoining 
amphitheatre with a capacity of 3,000. An 
outdoor pipe organ will be one of the 
innovations. 

The new house, which will be named 
later, will distinguish itself in that it 
will be the largest and most imposing 
theatre in he Bronx. Ground will be 
broken on May 1, and it is expected 
to have the house completed for oc- 
cupancy on January 1, 1920. 

The policy will be a combination of 
vaudeville and pictures, supplemented 
with a symphony orchestra of forty 
pieces, a large pipe organ, and operatic 
soloists. 

The cost of the land and building will 
be aproximately $1,000,000. 



794 



THE MOVING PICTURE WORLD 



May 10, 1919 



BEECROFT BACK FROM EUROPEAN TRIP 

Finds Conditions Considerablj^ Changed by 
War — x\merican Interests Are Endangered. 



BACK from his eleven weeks spent 
abroad, Chester Beecroft was 
found by a representative of Mov- 
ing Picture World to be a source of 
much interesting data concerning film 
conditions in England and on the Con- 
tinent. Mr. Beecroft is American repre- 
sentative of the Scandinavian Film 
.\gency and has been abroad several 
times since the great war flamed up 
and changed matters for the entire 
world. 

How he was more than once tor- 
pedoed while crossing the Hun's "for- 
bidden zone" was told in these pages 
at the time. But his last trip developed 
none of those harrowing details. 

"Famous Players-Lasky and Gaumont 
have done- more to develop the Euro- 
pean market for American film men 
than any other interest," said Mr. Bee- 
croft. "They converted the European 
trade to the 'star system,' made obso- 
lete the old method of selling film on 
sample prints and practically revolu- 
tionized sales methods everywhere 
abroad save in England. The English 
are too tradition-bound to be readily 
converted — but their time 'to change 
methods will eventually materialize." 
Englishmen Lose Financial Chances. 

Mr. Beecroft explained that the busi- 
ness of exhibiting and distributing films 
was so differently constituted here and 
abroad that American film men must 
eventually adapt themselves to the 
different methods. "England insists on 
showing only two films a week," Mr. 
Beecraft said, "and English showmen 
are losing fortunes because they refuse 
to turn to daily changed programs. 
Until they do realize that their 'of? 
days' are created by their own folly the 
market for American films in Great 
Britain will be dull. Right now the 
cinema managers are booking their 
films for June and July, 1920. There 
is slight chance for new subjects to 
penetrate the English system. 

"I visited England, Denmark, Sweden, 
Norway, Finland and France in the ten 
weeks I was away, and found conditions 
on the Continent greatly changed dur- 
ing the years of the war. Through 
Gaumont the 'star system' has been 
introduced as a factor in Continental 
cinema commerce. They want stars." 
War Plays Taboo Abroad. 

War plays are shunned by every 
nationality abroad, according to Mr. 
Beecroft. Militarism has been their 
daily life so long that they will have 
none of it even in fiction or pictures. 
England still sticks to melodramas of 
the Drury Lane variety, and the villain 
still pursues the fair heroine in a chase 
tjiat brings unending delight to the 
Britisher. But Continentals want Amer- 
ican films, like the American method, 
and European producers are taking over 
Arnerican stars and directors to do 
things in an American way. 

"But what of the market for these 
foreign films with American methods?" 
was the question here addressed to 
Mr. Beecroft. 

"Foreigners are bound to seek a mar- 
ket for them here," he said. "There is 
not enough f)Utlet over there for these 



productions and Americans must look 
ahead to the time when foreign made 
films will be on the market here. There 
are not enough picture theatres abroad. 
In France there are hundreds of com- 
munities from 5,000 population upward 
that have no cinema hall. And the post- 
war regulations are so arranged that 
outsiders may not come in and build 
■ them. So the English, French, Danish 
and Italian producers, who are now 
getting busy, must come here for a 
sufificient market." 

Film Shipment Makes Record. 

Mr. Beecroft declares that the film 
transactions he completed on his trip 
represented the largest deal that has 
been made since the armistice, and 
equals any of record even before the 
war. The Scandinavian Film Agency 
took the continental rights to all of 
the Robertson-Cole productions, ex- 
tending their territory to include Egypt. 
The deal includes all productions for 
1919-20. Mr. Beecroft also took with 
him a series of Billy West comedies, 
the J. Stuart Blackwell specials and 
his firm will absorb such other feat- 
ures as he may select on this side. 

D. J. Sullivan Is Appointed 
Kinograms' General Manager 

DENIS J. SULLIVAN, former gen- 
eral manager of the Mutual Film 
Corporation and for the last year 
manager of distribution for the Govern- 
ment's Division of Films, has been 
named general manager of Kinograms, 
the news reel. 

Mr. Sullivan will give special atten- 
tion to sales and distribution work in 
connection with Kinograms and its 
allied interests. Kinograms, established 
but a matter of weeks, has been rapidly 
growing in favor and volume of busi- 
ness, necessitating some marked increase 
in the stafT of the organization. 

Mr. Sullivan is to be credited with 
the wide-spread distribution of the war 
pictures issued by the Government and 
the equitable plan by which they were 
made available to the exhibitors. 

Prior tQ his film connections Mr. 
Sullivan was an active figure in the 
American Tobacco Company and was 
a member of the sales board of that 
corporation with New York head- 
quarters. 



Exhibitors Discuss Plans 

for Seattle Convention 

A SPECIAL meeting of exhibitors of 
the Northwest territory and of ex- 
change managers was called by 
the Northwest Film Board of Trade on 
Friday, April 25, to discuss definite plans 
for the big convention of motion pic- 
ture men of the territory to be held in 
Seattle, July 16-19. The meeting was 
called at 10 o'clock at the Washington 
Hotel, and the fact that a big crowd 
was present at this early hour, when 
there were no eats to tempt them, shows 
that they meant business. Many out-of- 
town exhibitors were present, including 
several from outside the state. 



The purpose of the convention, it was 
explained, would be, first, to get as many 
exhibitors of the territory together as 
possible in order to perfect the organi- 
zation of the associate membership of 
the Northwest Film Board of Trade, 
and secondly, to entertain these visiting 
exhibitors. Great enthusiasm for the 
event was voiced, and a director-general 
was thereupon appointed. This import- 
ant personage is to be W. J. Drummond, 
for the last year manager of the Kleine 
office in Seattle. Mr. Drummond has 
already begun appointing his commit- 
tees, and the convention, which has 
been spoken of heretofore only as a 
possibility, is now a certainty. 



Pearson Photoplays Lease 
Triangle's Yonkers Studio 

THE Virginia Pearson Photoplays 
Company has leased from the Tri- 
angle Film Corporation for a num- 
ber of years the studio located on the 
Clara Morris estate in Yonkers, which 
is at present unoccupied. This studio 
will be used for the production of 
photoplays in which Aliss Pearson will 
be starred. 

Chance played a large part in the 
securing of this studio as it was while 
Paul Meyer, treasurer of the corpora- 
tion, was en route to a golf club near 
Yonkers that he was attracted by the 
scenery surrounding the studio. On 
learning that it was available, he im- 
mediately got into communication with 
his brother, Louis Meyer, president of 
the organization, and negotiations were 
rapidly completed. 



Pathe Contracts for 

Rubens-Goodman Plays 

PATHE EXCHANGE announces a 
contract made with Alma Rubens, 
former Triangle star, and Daniel 
Carson Goodman, the American novelist, 
for the production of eight pictures dur- 
ing the coming year. The productions 
will be made in the East and most of 
the stories will be from the pen of Dr. 
Goodman. 

Dr. Goodman has the stories for the 
series partially selected. All of his 
stories are rich in emotional stimulus 
and powerful in sympathetic appeal. 
All are treated with realism and a pro- 
found knowledge of human nature. 



Minta Durfee Preparing 

to Appear in Comedies 

MINTA DURFEE (Mrs. Roscoe Ar- 
buckle), who recently announced 
her intention to return to the 
film world, is very busy these days. 
.Aside from choosing an ultimate career 
on the screen under the banner of one 
of the largest producers, she is wading 
through scenarios and books that con- 
tain the material in which she is most 
interested. 

Since comedy work has always proved 
her greatest forte in the past. Miss 
Durfee proposes to continue in that 
branch of screen activity. 

A national publicity campaign is being 
prepared, which will be put into effect 
within the next few weeks exploiting 
Miss Durfee's ability and reintroducing 
her. 



May 10, 1919 



THE MOVING PICTURE WORLD 



SIX MORE THEATRES FOR PHILADELPHIA 

Quaker City to Have Two New $1,000,000 Houses—. 
$3,500,000 in All To Be Spent in Construction 



SIX large motion picture theatres are 
soon to be erected in Philadelphia 
at a total expenditure of more than 
$3,500,000. The smallest of these will 
seat 2,000 persons and the cost of each 
will range from $225,000 to $1,000,000. 

The Stanley Company will erect a 
$1,000,000 motion picture theatre at the 
southwest corner of Nineteenth and 
Market streets, with a seating capacity 
of 4,000 persons. 

Others to be built will be located at 
Fifty-second and Chestnut streets; Mar- 
ket street between Seventh and Eighth 
street; one in Logan, and another at 
Broad street and Allegheny avenue. 
This will have a seating capacity of 
5,000 persons and will cost more than 
$1,000,000. 

Cohen to Build Heavily. 

Joseph E. Cohen, owner of the Al- 
leghany Theatre, at Frankford and 
Allegheny avenues, and his four busi- 
ness associates, who will erect this 
theatre on the site of the old Conven- 
tion Hall, will also construct a six-story 
apartment house with accommodations 
for 5,000 persons, a dance hall with 
a capacity of three thousand and a row 
of eighteen stores on the plot. Mr. 
Cohen announces that the construction 
will start immediately. He expects the 
theatre to be completed by next Feb- 
ruary. 

The new Stanley iheatre, to be erected 
at Nineteenth and Market streets, will 
be the last word in theatre construc- 
tion. Jules Mastbaum, head of the 
Stanley Company, said he would spare 
no expense to make it the most beauti- 
ful in the country. It will stand on 
a lot 176 by 200 feet on Market street, 
the plot alone costing $600,000. One of 
the new features will be private ele- 
vators leading up to the boxes. The 
plans are now being completed and 
construction soon will begin. 

ARMATO. 



First National Circuit 
Secures Lehrman Comedies 

A CONTRACT has just been consum- 
mated by Harry A. Sherman in 
conjunction with the First Na- 
tional Exhibitors Circuit, under the 
terms of which is made an arrange- 
ment with that distributing organiza- 
tion for the Lehrman Comedies. The 
deal involved a sum said to exceed 
$1,000,000. 

This sum of money is said to be the 
largest ever paid for two-reel comedies, 
with the exception of one or two com- 
edy star contracts, and is undoubtedly 
the highest financial return ever re- 
corded for comedies of the shorter 
length, minus a star. This transaction 
is made all the more extraordinary by 
the record breaking time in which it 
was concluded, not more than an hour 
having been required to consummate. 
Comedies Every Six Weeks. 
The comedies to be produced under 
this contract are to be released every 
six weeks and are to be known as the 
Lehrman Comedies. They are to be 
created at the new Lehrman studios at 
Culver City, and it is said that no ex- 



pense will be spared to make each of 
the comedies a genuine feature attrac- 
tion. 

Mr. Lehrman has long been dis- 
tinguished as one of the foremost com- 
edy producers of the screen, and has 
been releasing his productions through 
William Fox for several years. The 
new arrangement marks the first time in 
his screen career that he is to have com- 
plete personal supervision of his screen 
activities, all of which will be conduct- 
ed entirely under his own auspices. Mr. 
Sherman is authority for the statement 
that Mr. Lehrman is determined to make 
every expenditure of time, energy and 
money necessary to establish new com- 
edy standards and that the trade will 
be presently surprised with the future 
Lehrman productions. 



Joseph Goldberg Plans 

Bigger Majestic Theatre 

JOSEPH GOLDBERG, proprietor of 
the Majestic and Lillian theatres 
in Clarksville, Tenn., says he 
owes his success to keeping pace with 
picture development. It was eight years 
ago that Mr. Goldberg withdrew his ac- 
tive interests from the furniture busi- 
ness in Clarksville to become an ex- 
hibitor. He thought he saw a bigger 
future in pictures. Now he is the recog- 
nized "picture king" of that part of 
Tennessee. 

Mr. Goldberg had never felt that his 
patrons wanted a steady diet of the 
market's biggest features until last 
winter, when he obtained from the Big 
Feature Right Corporation, of Louis- 
ville, which handles the First National 
attractions, twenty-five features which 
he played consecutively. 

Mr. Goldberg is going to remodel his 
Majestic Theatre so that it will hold 
more people. He intends spending sev- 
eral thousand dollars on it, so that it 
will be the equal of the best theatre in 
any town of the size of Clarksville, in 
the country. 

"I always tried to keep up to the 
times in pictures," says Mr. Goldberg, 
" but never until now did I realize that 
the exhibitor who desires to get the 
most out of his house must have the 
best pictures. From now on no day in 
the week with me, not even Saturday, 
will have for its booking a picture in- 
ferior to another I might get instead." 



795 

hut and H. B. Davis; Walter Hast, at 
$50,000, with Alex Rose, Morris Rose 
and Walter Hast; Washington Motion 
Pictures, Inc., at $25,000, with Harry 
Marcus, Hyman Shapiro and David 
Goldstein; Photo Serials, Inc., at $5,000, 
with Joseph Weinstock, Emanuel Man- 
heimer and Joseph Umans; Sunapee Film 
Corporation, at $100,000, with Robert 
Russell, Elliott H. King and Herman J. 
Witte, and Superior Amusements, in- 
corporating with Myron Sulzburger, 
Claire Goldberg and Edna Egan. 

GRANT. 



Eight More Film Firms 

Incorporate in New York 

Albany, April 28. 

IN addition to the many motion pic- 
ture concerns and distributing agen- 
cies which have lately sprung into 
existence in New York, eight more have 
been added during the past few days, 
incorporating with Secretary of State 
Hugo. 

These latter include Broda and Meyer 
at $10,000, with Maryan F. Broda and 
Louis and Maurice Meyer, of New York 
City; Burson Films, at $10,000, with 
Anne Silverman, Ethan Katz and Bern- 
ard Witt; Lux Products Corporation, 
dealing in screens and supplies, at $350,- 
000, with N. H. Meyers, Benjamin Green- 



Margaret Marsh to Star 

in Her Own Two Reelers 

MARGARET MARSH has formed a 
company of her own for the pro- 
duction of two-reel subjects, and 
it is announced that production will be 
begun at an early date, several stories 
already having been selected. Her most 
recent screen work was as co-star with 
Herbert Rawlinson in "The Carter 
Case," a Craig Kennedy Serial prepared 
for the screen by Arthur B. Reeve and 
John W. Grey. 

Miss Marsh severed her connection 
with Oliver Films, Inc., upon completion 
of this serial, and while she has given 
out no details of her plan, she believes 
that there is a wide market at the pres- 
ent time for two-reelers, and has al- 
ready made arrangements for a studio. 

Previous to her success in "The Carter 
Case," Miss Marsh was featured in the 
Houdini serial. She also recently cre- 
ated the role of Elizabeth Bradshaw, 
around whom the plot centers in "The 
Eternal Magdalene," the Goljwyn pro- 
duction of Robert H. McLaugliin's cele- 
brated play. 

Miss Marsh has had a versatile career, 
having appeared when a mere child in 
the stage production. "The Mascot." 
Later, she was a member of the Oliver 
Morosco stock company in Los Angeles, 
and then joined the Biograph Com- 
pany, working under D. W. Griffith's 
direction. 



Soldier Shoots Villain on Screen. 

During the presentation of a picture 
in the Crystal Theatre, Vancouver, B. 
C, James Conners, a returned soldier, 
took a shot at the figure of the villain 
on the screen of the theatre, the bullet 
penetrating the silver sheet and imbed- 
ding itself in the real wall of the thea- 
tre. 

The show was stopped and the police 
were summoned, after which the arrest 
of the war veteran was effected on the 
charge of carrying a concealed weapon. 
He was found to have a revolver and 
several .38 calibre cartridges, one of 
which was discharged. 

A few people left the theatre hastily 
hut there was no panic. 



Evelyn Greeley Recovers from Influenza. 

Evelyn Greeley, recently promoted to 
stardom in her own right by World 
Pictures, after having been co-starred 
with Carlyle Blackwell, Montagu Love 
and other well-known picture stars, has 
recovered from an attack of influenza 
that interfered with the production of 
"Relations." Miss Greeley has started 
work at the studio at Fort Lee on a new 
picture that bears the title of "Phil 
for Short." The story was written by 
Clara Beranger and Forrest Halsey and 
will be directed by O'scar Apfel. 



796 



THE MOVING PICTURE WORLD 



May 10, 1919 



CIRCUIT SIGNS CONSTANCE TALMADGE 



First National Gets Star 
Option on More — Emerson 

THE- First National Exhibitors' Cir- 
cuit has placed its corporate seal 
beneath the signature of Con- 
stance Talmadge on a contract for the 
distribution of six big attractions to be 
produced by her within a year. The 
agreement contains an option in favor 
of First National for an additional six 
productions. 

The series in which Miss Talmadge is 
to be starred is to be written and di- 
rected by .John Emerson and Anita 
Loos. This combination of talent is 
characterized by First National officials 
as "an efTort to further increase stand- 
ards of screen entertainment by ob- 
taining, in the writing and direction of 
special attractions, ability equal to that 
of the star." 

Williams Pleased With Contract. 
"The combination of Miss Talmadge 
John Emerson and Anita Loos is one 
of the forces that make for bigger and 
more successful productions," declared 
James D. Williams. "First National's 
chief purpose is to encourage better 
work by stars and producers. Our ex- 
hibitor members know thoroughly the 
value of greater quality and they are 



for Six Productions; 
-Loos to Write and Direct 

ready to go more than half way to ob- 
tain it. It is the salvation of their 
business as theatre operators." 

Miss Talmadge's productions under 
her contract with First National will 
be made in Eastern studios. Work on 
the first of the six will be started im- 
mediately. It is said that this will be 
an adaptation of a famous stage play. 
It is expected to be completed and ready 
for release early in August. 

"As soon as it was rumored about that 
Constance Talmadge might not continue 
with Select Pictures" said Joseph M. 
Schenck, who will be Constance Tal- 
madge's producer, "she received ofifers 
from practically all the large motion 
picture producers and destributors, and 
the great increase in her box-office value 
in the last year is well-demonstrated 
by the fact that the lowest estimate 
placed on her services was exactly 
double the salary she has heretofore 
been receiving. But no possible con- 
tract would have pleased me more than 
the arrangement with the First Nation- 
al, as it has ever been my cherished am- 
bition to have the two sisters' releases 
under the same banner." 



SKELETONS RATTLED AT OPEN MEETING 

Public Session of F. I. L. M. Club Brings Number 
of Suggestions for Reform from the Exhibitors 



THE gentle pastime of rattling the 
family skeleton was done to per- 
fection on Wednesday evening, 
April 30, in the Nimrod Room of the 
Hotel Astor, when exhibitors of New 
York met with the exchangemen in an 
open meeting of the F. I. L. M. Club, 
which, through the Hoy Reporting 
Agency, adjusts all differences between 
the distributing organizations and the 
exhibitors. 

The family skeleton in this case turned 
out to be a plurality and not a singu- 
larity of person. Exhibitors stated their 
grievances frankly and earnestly, while 
the exchangemen were nothing loath in 
bringing forth that gentle reminder of 
yesterday's misdeeds, Specific Instance. 
Although the exchangemen put up a 
good fight, they could not withstand the 
assaults of the showmen, who came 
primed with a number of excellent sug- 
gestions for the reform of present meth- 
ods of the F. I. L. M. Club. 

Excellent Concrete Suggestions. 

The open meeting of the F. I. L. M. 
Club was called at the suggestion of 
Sydney S. Cohen, president of the New 
York State Exhibitors' League. The 
session was presided over by I. E. Chad- 
wick, secretary of the F. I. L. M. Club, 
who acted as chairman of the proceed- 
ings in the absence from tovvu of the 
president and vice president of the club. 

Mr. Chadwick opened the meeting by 
outlining the work of the Club since 
its formation in 1916 to combat evils ex- 
isting in the business intercourse be- 
tween showmen and exchanges, stating 
that the functions of the club had ex- 
panded until it now took in every phase 
of activity relating to the nnitual benefit 
of distributor and exhibitor. 

When the meeting was thrown open 
for general discussion, Sydney S. Cohen 



took the floor and presented a series of 
concrete suggestions for the reform of 
the F. I. L. M. Club. They were: ex- 
hibitor representation on the grievance 
committee of the club which settles dis- 
putes between exchange managers and- 
exhibitors; a standard contract to be 
used by all exchanges; the acceptance 
or rejection of contracts by the ex- 
change within a period of seven days 
after the contract is signed; elimination 
of the deposit system, or at least the 
payment of 6 per cent, interest on de- 
posits made by exhibitors; prompt ren- 
dition of bills by the producers, who send 
out bills late and then hold up play 
dates because they are not paid. 
Goldwyn Policy Applauded. 

Discussion was full and constructive 
on each suggestion. Sam Eckman, chair- 
man of the grievance committee of the 
club, became the center of the maelstrom 
when he voiced the personal opinion 
that exhibitors should have no repre- 
sentation on the committee. Mr. Eck- 
man could not stand the attack of 
Messrs. Cohen, Manheimer, Q'Reillj-, 
and Bracher. He had the pleasure, how- 
ever, of hearing the Goldwyn policy of 
paying 6 per cent, interest on exhibitor 
deposits warmly applauded. 

S. I. Rerman, secretary of the State 
Exhibitors' League, registered a protest 
against the payment of the 5 per cent, 
film tax by exhibitors, while William 
Brandt, president of the Brooklyn 
League, took out the axe on "Fit to 
Win," the Public Health film. 

A heated discussion of exhibitor com- 
binations to beat down prices on film 
rentals took place. When exchange 
men cited examples of showmen com- 
bination, the exhibitors retaliated with 
concrete illustrations of collective sell- 
ing on the part of exchange managers. 



Mr. Chadwick announced that all the 
suggestions presented by the exhibitors 
would be given careful consideration at 
the meeting of the F. I. L. M. Club next 
week, after which meeting the results 
would be communicated to the various 
exhibitor bodies. 

A more detailed account of the meet- 
ing, not possible in this issue because 
the World is even now going to press, 
will be printed in our issue of May 17. 
It will be of interest to all exchanges 
and exhibitors. REILLY. 



Censors Will Co-operate 

with National Association 

REPRESENTATIVES of the National 
Association of the Motion Picture 
Industry and the National Board of 
Review met at the Hotel Knickerbocker 
on Wednesday afternoon, April 30, for 
the purpose of bringing closer co-opera- 
tion between the producers and the Na- 
tional censorship body. 

A joint conference committee was ap- 
pointed to discuss the particulars further 
and to carry out the wishes of both 
bodies. President \yilliam A. Brady ap- 
pointed for the National Association Ar- 
thur Friend, J. Stuart Blackton, Paul 
Cromlin, E. A. Powers, and Gabriel Hess. 
The representatives of the Board of Re- 
view are Edward F. Sanderson, director 
of the People's Institute; E. D. Martin, 
director of Cooper Union Forum; Wil- 
liam B. Tower, of the National Survey 
of the Methodist Church; O. G. Cocks, 
secretary of the National Committee for 
Better Film, and W. D. McGuire, sec- 
retary of the National Board of Review. 

The first meeting of the joint com- 
mittee will be held early next week. 



A. S. Kirkpatrick Returns 

to the Production Field 

As. KIRKPATRICK, for the last 
year assistant general manager 
* and director of sales of the Mu- 
tual Film Corporation and Exhibitors 
Mutual Distributing Corporation, has 
resigned, effective May 3, to return to 
the producing field. 

Mr. Kirkpatrick refuses to reveal de- 
tails of his plans further than to an- 
nounce that he leaves New York on May 
7 for Los Angeles. 

In his new connection, Mr. Kirk- 
patrick re-enters production after five 
years in distribution. His first expe- 
rience in the motion picture industry 
was in producing and it was his original 
intention to be a producer. 



Banquet for Sunday Boosters. 

The banquet to be given by the New 
York State exhibitors to Messrs. Ber- 
man, O'Reilly and Cohen as an acknowl- 
edgement of their untiring efforts in be- 
half of the Sunday opening bill, is set for 
Tuesday, May 27, at the Hotel Com- 
modore, New Y"ork City. The F. I. L. 
M. Club has appointed a representative 
to meet with the exhibitors to arrange 
for a full attendance of its members. 



Working for Local Sunday Ordinances. 

Hudson, N. Y., through its Board of 
.-Mdermen, is working for an ordinance 
for the showing of Sunday pictures. The 
signature of the Mayor is expected to 
confirm it. The Motion Picture Exhib- 
itors' State League is preparing a cam- 
paign for Sunday. opening, starting with 
Poughkeepsie, Elmira, Ithica, Utica, 
Schenectady, Cohoes, Watertown and 
Albany. 



May 10, 1919 



THE MOVING PICTURE WORLD 



797 



INDUSTRY WILL BE ITS OWN CENSOR 

At Joint Meeting in New York Both Producers and 
Distributors of National Association Unanimously 
Provide for Supervision of Pictures and Theatres 



BELIEVING that motion pictures of 
questionable moral theme pub- 
licly exhibited threaten the very 
existence of the motion picture industry, 
more than ninety-five per cent, of the 
recognized producers of screen stories 
met on Friday night, April 25, in the 
Claridge Hotel and took decisive action, 
which, it is believed, will efTectively 
cleanse the screen of sensational, salaci- 
ous films. Announcement of the steps 
to be taken was made by William A. 
Brady, president of the National Asso- 
ciation of the Motion Picture Industry. 

Against Harmful Shows. 

The plan of vigorous, aggressive ac- 
tion against the disreputable motion pic- 
ture, and particularly against the pro- 
ducers of pictures who would seek to 
profit financially by exploiting sensa- 
tional scenes and stories on the screen, 
is taken as the result of unanimous 
action by the producer and distributor 
members of the National Association 
who have pledged their own product to 
the same scrutiny as that of the pro- 
ducers not members of the association. 

The plan in effect as outlined in the 
resolutions is to serve notice immedi- 
ately upon every exhibitor of motion 
pictures in the United States — of whom 
there are about seventeen thousand — 
that none of the distributing agencies 
of the producing companies would serve 
any theatre or exhibitor with motion 
pictures if he should run for public ex- 
hibition any film that has been dis- 
approved by the National Association. 

Bad Use of Worthy Pictures. 

Mr. Brady said: "The action taken 
by the producers and distributors of the 
National Association of the Motion Pic- 
ture Industry, representative of more 
than ninety-five per cent, of the recog- 
nized makers of screen product, is 



directly impelled by the fact that 
throughout the United States there are 
being released at present for public ex- 
hibition certain films and health propa- 
ganda motion pictures which were 
made for the exclusive exhibition to 
soldier audiences in cantonments and 
billets, both here and abroad. These 
films treat of the social evil, and, 
properly distributed among the men of 
the army and navy, aided materially the 
medical corps of the army and navy in 
their work. 

"It has come to our attention, how- 
ever, that these pictures are exclusively 
for army distribution, and others pat- 
terned along the same lines in some 
manner have become released for public 
e-xhibition before mixed audiences of 
men, women and children. Unjustly, 
the entire motion picture industry is 
being made to suffer by the righteous 
indignation of the public against these 
exhibitions. That the public has not 
been fully acquainted with the facts 
which led to the dissemination of such 
pictorial information only complicates 
and makes more dangerous the menace 
to the recognized producers in the in- 
dustry. 

Industry's Fine War Record. 
"I defy any other industry to point to 
its record of war co-operation with the 
United States Government with any 
greater pride or with any cleaner story 
than can be told by the motion picture 
industry. The activities of the films in 
behalf of maintaining the morale of the 
soldiers abroad and the civilian popula- 
tion at home are too well known to 
the general public to bear repetition. 
So vibrant is the medium of the ani- 
mated picture, however, that unless it 
is guided by the hands of those fit and 
qualified to direct it, it may turn its 



the exhibition of the pictures to which I 
allude are doing. 

Protests Against Legal Censorship. 

"The motion picture industry denies 
emphatically the right of legislators, of 
local commissions, of self-constituted 
reviewers to censor the motion picture 
beyond the regulations embodied in the 
law of every state of the Union pro- 
hibiting the dissemination of unclean 
and indecent literature and pictures. 
Self-willed, sincere, but narrow-minded 
persons are seeking to fasten upon a 
medium of expression as great as the 
spoken word or the press a diabolical 
censorship which is un-American. Of 
late the force of arguments of these in- 
dividuals has been strengthened by the 
reference to the social evil pictures re- 
ferred to. 

"In so far as discouraging the ex- 
hibition of these pictures is concerned 
every self-respecting motion picture 
producer in the United States agrees 
with these proponents of legalized 
censorship. But we do not agree — in 
fact, we will not tolerate — the methods 
of legalized control because we feel we 
have in our hands far greater responsi- 
bility and far greater ability to combat 
the evils that are against us than have 
any other agencies." 

Pass Resolutions Unanimously. 

The resolutions follow: 

"First : That all members of the Na- 
tional Association of the Motion Picture 
Industry shall submit to it every pic- 
ture produced and distributed by them 
upon its request at any time prior to or 
after the public exhibition thereof, and 
shall accept any and all rulings made 
by said National Association in respect 
thereto. 

"Second : That all producers and dis- 



sharp weapons upon itself as in effectt^'ibutors shall attach at the beginning 




Herbert Rawlinson Says the Fireman on the Left Is a Chubby Sort. 



While Margaret Marsh, on the right, savs white elephants and white horses are much the same in 

"The Carter Case," the Oliver serial. 



7\ 



THE MOVING PICTURE WORLD 



May 10, 1919 



of the first reel of every picture pro- 
duced and distributed by them such 
mark or stamp as shall be authorized 
and issued by said National Association 
and shall remove the same upon order 
thereof. 

Will Govern Theatre Showings. 

"Third: That all members of the Na- 
tional Association of the Motion Picture 
Industry shall forthwith advise all of 
their exhibitors that on and after the 
first day of June, 1919, they shall refuse 
to furnish any of their product for ex- 
hibition in any theatre in which there 
shall be exhibited after the receipt of 
such notice any motion picture dis- 
approved by the said National Associa- 
tion of the Motion Picture Industry, or 
from which eliminations have been 
ordered or changes in titles or subtitles 
have been ordered by it but not made; 
and that the purport of this third para- 
graph be incorporated in and made a 
part of all contracts between distribu- 
tors and exhibitors hereafter entered 
into. 

"Fourth : That the National Associa- 
tion of the Motion Picture Industry 
take all steps that may be permitted 
by law to prohibit the exhibitions of 
such pictures as are by it disapproved 
or from which eliminations or changes 
in titles or subtitles have been orderea 
by it but not made. 

"Fifth : That the National Association 
of the Motion Picture Industry shall 
adopt rules, regulations and orders 
with respect to the foregoing and pro- 
vide for their proper enforcement. 

"Sixth : That the National Association 
of the Motion Picture Industry con- 
demns the exhibition of all pictures 
which are obscene, immoral, salacious 
or tend to corrupt or debase morals, or 
that are exhibited contrary to its rules, 
regulations or orders. 

Will Aid in Proper Prosecutions. 

"Seventh : That the National Associa- 
tion of tlie Motion Picture Industry 
shall assist and co-operate with the 
proper authorities in any legal proceed- 
ings, whether criminal or otherwise, 
that may be undertaken to prohibit the 
exhibition of such pictures and in the 
I)rosecution of those exhibiting the same. 

"Eighth : That the National Associa- 
tion of the Motion Picture Industry re- 
aCTirms its unalterable opposition to any 
form of legalized censorship of motion 
pictures prior to their exhibition. 
The Constitutional Amendment. 

"Ninth: That the National Association 
of the Motion Picture Industry shall 
endeavor to cause to be adopted an 
amendment to the Constitution of the 



United States prohibiting the enforce- 
ment of any law abridging the freedom 
of expression through the medium of 
the motion picture to the same effect 
as is provided in Article I of the ten 
original amendments to the Constitution 
of the United States that were declared 
in force December 15, 1791, prohibiting 
the enactment of any law abridging the 
freedom of speech or of the press. 

"Tenth: That the National Associa- 
tion of the Motion Picture Industry 
urge the passage of a law by the next 
Congress of the United States amending 
that section of the Penal Law of the 
United States which now prohibits the 
transmission by mail or otherwise of 
indecent pictures or literature so as to 
clearly include the prohibition of a like 
transmission of obscene or indecent mo- 
tion pictures." 

Those Present at the Meeting. 

All of the leading companies were 
represented at the dinner by the follow- 
ing: 

William A. Brady, Arthur S. Friend, 
John C. Flinn, Walter L. Greene, J. 
Robert Rubin, Percy L. Waters, Herman 
Robbins, Ronald Reader, N. J. Baumer, 
J. Stuart Blackton, Charles C. Pettijohn, 
E. J. Ludvigh, A. Alperstein, Arthur 
Ryan, Louis J. Selznick, Joseph M. 
Schenck, Jesse L. Lasky, Adolph Zukor, 
Walter W. Irwin, Richard A. Rowland, 
P. A. Powers, D. MacDonald, Gabriel L. 
Hess, Paul H. Cromelin, William Wright, 
J E. Brulatour, E. W. Hammons," Emil 
E. Shauer, John R. Pembleton, Al Kauf- 
man, Lewis Innerarity and Frederick 
H. Elliott. 



Fashion Creator Engaged by Universal. 

S. Zalud, creator of thousands of 
.Vmerica's latest styles of hats, capes, 
gowns and dresses has succumbed to 
the lure of the motion picture. The 
young New York designer whose cos- 
tumes have been the talk of the con- 
tinent since America entered the world 
war, has been engaged by the Universal 
Screen Magazine to show how the many 
designs which have coine from his studio 
are conceived. 



Zierler Starts Publicity Service. 

Sam Zierler, sales manager of the Big 
U Exchange, has started a publicity ser- 
vice for newspapers in his territory 
and a service department for exhibitors. 
Fred E. Baer, who is just back from 
service with the army in France, is in 
charge. Mr. Baer is a former newspa- 
perman with experience in St. Louis, 
Philadelphia and New York. 




Capt. Kaufman Back After 
Filming History Overseas 

CAPTAIN AL KAUFMAN, formerly 
manager of eastern studios of the 
Famous Players-Lasky Corpora- 
tion, has returned from France, having 
served seven months as ofificer in charge 
of all motion picture work in the photo- 
graphic division of the Signal Corps, 
A. E. F. 

Captain Kaufman's chief work was the 
compiling of an historical photographic 
record of America'^ participation in the 
war, and this took him to England, 
France, Luxemburg, Belgium, Asace and 
Germany. 

The motion picture business in Europe, 
according to Captain Kaufman's obser- 
vations, is due for a big boom. The war 
naturaly proved a big setback, but now 
that it is all over and conditions are 
again settling down to a semblance of 
the normal, exhibitors are already find- 
ing it hard to keep pace with the pub- 
lic demand for more and better pictures. 
Captain Kaufman and his superior of- 
ficer, Major Hardy, enjoyed the unique 
distinction of being the first Americans 
to enter a German motion picture thea- 
tre since the entrance of this country 
into the war. This was at Trier, or 
Treves, on the evening of the first day 
of the Americans' march into Germany. 



Famous Players-Lasky Make 
Bond Film in Record Time 

WHAT is believed to be a record 
in handling motion picture film, 
from exposure to the screen, was 
established by the Famous Players- 
Lasky Company last week as part of 
that organization's stunts to boost the 
sale of Victory Bonds in New York. 

At noon crowds began to gather in 
front of Aeolian Hall, West Forty-sec- 
ond street and, under the direction of 
Captain Al Kaufman, the famous Play- 
ers-Lasky cameraman began taking pic- 
tures of the note buyers. The first pur- 
chases was Mrs. Adolph Zukor, wife of 
the president of Famous Players-Lasky. 

At six minutes past four the last foot 
of film was exposed, and a messenger 
hurried to the Empire City Film Labor- 
atory, on West Forty-fourth street. 
Just exactly one hour and ten minutes 
later the negative was ready for print- 
ing. Eight titles were inserted in the 
print and in the total time of two hours 
and forty-five minutes the print was 
ready for projection. It was rushed to 
the Strand Theatre and there thrown 
on the screen. 



It's "The Third Degree" in a 24-Sheet, but Alice Joyce Reconciles the 
Figurative Disagreement. 



Harry A. Bilger Dead. 

Harry A. Bilger, former manager of 
the Hopkins Theatre at Louisville, and 
who for years has been a well-known 
exhibitor and showman in the South, 
died last week at his home in Memphis, 
Tenn. 

Mr. Bilger first went to Louisville 
to take charge of the Hopkins Theatre 
when it was changed from a dramatic 
to a picture house. Then he became 
manager of Fontaine Ferry, a big 
amusement park, which he conducted 
successfully until two years ago, when 
he suffered a nervous breakdown. He 
had never recovered sufficiently to re- 
sume his business activities and ulti- 
mately returned from Louisville to his 
old home in Memphis. 



May 10, 1919 



THE MOVING PICTURE WORLD 



799 



HOW GOOD OLD MAC GOT OVER HILL 

F. H. McMahon, Texas Advertising Man lor the Levy 
Theatre Interests in Fort Worth, Found Himself 
with No Advertising Aids— Newspapermen Helped 

Illustrated by Brinkerhoff 



THE value to exhibitors of the con- 
fidence and friendship of local 
newspaper men and the wisdom 
of maintaining a prominent position 
among the city's business men by mem- 
bership in the leading commercial asso- 
ciations has just been amply demon- 
strated by F. H. McMahon, advertising 
manager for the P. C. Levy Theatre In- 
terests in Fort Worth, Texas. 

On a very recent Saturday the man- 
agement of the Hippodrome Theatre, 
a Levy house in Fort Worth, faced the 
alternative of postponing its play dates 
on "A Midnight Romance," second of 
the Anita Stewart special attractions to 
be distributed by First National Ex- 
hibitors' Circuit, or opening a four days' 
engagement with it on Monday without 
posters, slides, or press sheet material 
for newspaper advertising and publicity. 
Advised Not to Try It. 

"Don't try it," advised H. H. Maloney, 
manager of the Strand Theatre, another 
Levy house in Fort Worth. "You'll flop 
hard if you do. These big special attrac- 
tions have got to be advertised to go 
over big." 

Even Mr. Levy, boss, owner and co- 
worker with McMahon, directed his at- 
tention to the serious situation that 
would result if the production was open- 
ed without a preliminary campaign of 
any character. 

"The advertising and publicity depart- 
ments of First National's home office in 
New York are to blame for the lack of 
advertising supplies," McMahon was 
told. 

"That's all right. I was told by Bickel, 
of the Dallas exchange, that they won't 
write a press sheet or prepare any ads 
or cuts until they review a print of each 
release. That's sound sense. If the 
producers didn't get a print to them in 
time, they can't be blamed for the de- 
lay." 

"Regardless of the reason, the fact is 
that you have nothing at all to work 



with. Better get the Dallas exchange on 
the 'phone and change the date. Ask 
them to send you something with which 
they can ship posters, slides, cuts, mats 
and a press sheet and lobby displays." 
Friends in Need Are Friends Indeed. 
"Nope," McMahon retorted. "I've been 
kidded for months for spending my good 
money buying lunches for newspapermen 
and keeping up my dues in the Kiwanis 
Club. You fellows have told me it was 
foolish. You argued that the newspaper 
co-operation was determined by adver- 
tising. You told me there was no per- 
centage in a membership in any commer- 
cial association. Here's my chance to 
prove that you're all wrong. I'm going 
to demonstrate, with 'A Midnight 
Romance.' that it pays any exhibitor to 
have real friends among the report- 
ers and local merchants. These report- 
ers with whom I've been lunching fre- 
quently, and the scores of business men 
I've met at the weekly session of the 
Kiwanis Club, are going to be my sub- 
stitutes for posters, slides, lobby dis- 
plays, and mats and advertising copy 
guides. They are going to help me 
put over 'A Midnight Romance' so that 
we can open on Monday. I've got twen- 
ty-four hours to do it in. 

Anita Stewart a Trump Card. 

"More than that, I'm going to demon- 
strate that there is big value in the name 
of a star. 'A Midnight Romance,' as 
a title, is an unknown and questionable 
quantity. But the name of Anita Stew- 
art is not. She registered big with local 
theatre patrons in 'Virtuous Wives.' I 
know that her popularity and name 
alone are all I need to work with." 

And then McMahon, ever handy with 
hunches and lunches, and really popu- 
lar with local reporters because of his 
continued recognition of them, forged 
to the front. "Take my advice just this 



one time," he pleaded. "We can put 
over 'A Midnight Romance' without all 
that exploitation. Anita Stewart would 
draw a crowd to the North Pole. You 
let me run this thing and I'll make you 
use that S. R. O. sign that hasn't been 
out of its corner since Charlie Chaplin 
was here in 'Shoulder Arms.'" 

Because McMahon was not given to 
braggadocio or ego, P. C. Levy ceased 
arguing and pronounced the final ben- 
ediction : 

"May the Lord help you." 

Looks Up Reporter Cronies. 

Late that afternoon there was a quiet 
but earnest little gathering of news- 
paper reporters. "Good Old Mac" had 
'phoned them to join him in a bite at 
one of the downtown restaurants. Mc- 
Mahon could not be induced to reveal 
the discussions at the meetings, but he 
returned to the Hippodrome smiling. 

He began his advertising efforts on 
Sunday, and the production was to open 
the next day. He hastily scratched to- 
gether a few signs for the lobby, bought 
what space he could in the Monday 
morning editions of the newspapers — 
they do not, as a rule, accept copy on 
Sunday for Monday publication — ^and 
then inveigled a printer to break the 
Sabbath and print several thousand hand 
bills for him. McMahon's signs were 
not the finished products of ample time 
and patience. They showed evidences of 
haste and excitement. Where he dug 
up the paper he used in the Hippodrome 
lobby no one who has seen the regular 
displays for the production ever could 
guess. 

Gets Old Stewart Photograph. 

McMahon confined his copy in the 
signs, smash posters, hand bills and the 
limited newspaper space to two facts. 
The first was that "A Midnight 
Romance" was Anita Stewart's second 
Iirand new production for First National. 
The next point emphasized the line : 







Membership in a Local Business Men's Association Is Worth Much to Any Exhibitor. 

It gives McMahon prestige, acquaintance, and valuable assistance in a pinch 



800 



TliE MOVING PICTURE WORLD 



May 10, 1919 



"Kever shown before in Fort Worth." 
He succeeded in locating a photograph 
of Miss* Stewart in the possession of 
an exhibitor with a small theatre on 
the west side of the city. It had been 
taken when Miss Stewart first appeared 
in screen work. 

The Monday editions of the newspap- 
ers indicated that "Good Old Mac" had 
not misplaced anj- confidence in his re- 
porter friends. Every editor in Fort 
Worth had heard from one of his staff 
men a "hard luck tale" about the pre- 
dicament of "one of the finest fellows 
that ever lived, and by jimminy, we 
ought to help him out a bit." They did. 

Business Men's Club Helped. 

Monday noon brought a special meet- 
ing of the Kiwanis Club. Its member- 
ship consists of every representative 
merchant and business man in the city. 
It is a booster organization, but ex- 
tremely discriminating about admitting 
new members. The investigations are 
rigid. McMahon had long been a mem- 
ber, despite the opinions of other ex- 
hibitors that it was not worth while, 
and could not benefit a motion picture 
man in any way. 

At the noon session McMahon made a 
short address. He told the members 
about the lack of advertising accesso- 
ries on "A Midnight Romance" and 
advised them not to mistake lack of 
promotional work as any indication that 
the attraction lacked quality. He re- 
cited story details he had gathered from 
the trade journals. He spoke about the 
romance, the love interest, and the fact 
that it was written by a woman, di- 
rected by a woman, with a female star. 

He did not have to make any special 
request to the Kiwanis Club members to 
help him boost the production. He was 
well enough acquainted with them to 
know that they would do this of their 
own accord just to help a prominent and 
likable member in a pinch. 

The Results Astonished Him. 

"It really surprised me," McMahon 
explained later, "to notice how much 
interest that group of business men took 
in my talk about the picture. That 
evening as I stood in the lobby watching 



the crowds pour in I saw practically 
every member of the Kiwanis Club who 
had attended the noon luncheon go up 
to the box office and buy tickets. Many 
of them brought their wives or other 
men's wives, but they came, and that's 
what I was mainly interested in. 

"I learned, in the ne.xt two days, that 
many of them had taken the time and 
trouble to tell customers in their re- 
spective stores and offices that the new- 




When the Reporters Went Back 

After lunch with McMahon. 

est Anita Stewart production was play- 
ing at the Hippodrome." 

Thus ends the story of how one ex- 
hibitor has found it well worth his time 
and money to develop friendships among 
local newspapermen and to keep in con- 
stant association with the best elements 
among business men. That they pa- 
tronize his showmanship regularly and 
as a matter of course because they know 
him and like him is incidental to the 
main point that in a crisis, when fail- 
ure meant disaster and a reflection on 
his personal ability, they stood ready, 
at the hint of a request for co-opera- 
tion, to virtually "go the limit." 




Vitagraph's Plan Book 

Ready for New Serial 

A FULL month ahead of release date, 
Paul N. Lazarus, advertising and 
publicity director for Vitagraph, 
is sending out a complete and fully de- 
tailed plan book on "Perils of Thunder 
Mountain," the ne.xt serial to take up 
the running with Antonio Moreno and 
Carol Holloway pulling off the stunts. 
Each of the fifteen episodes is treated 
separately as an individual offering. 

This is the second time that Vitagraph 
has gone into the plan of the book prop- 
osition with such helpful results. On 
an earlier serial the various episodes 
were backed with separate publicity and 
now the exhibitor will get more real 
help from the "Perils of Thunder 
Mountain" aid-book than usually comes 
from the mills of several producers. 

Lithographs are shown in identical 
design and colors ; ever kind of adver- 
tising aid and lobby adornment is listed 
and priced; advertisements are offered 
as helps to best and quickest action ; 
there are special stories and separate 
synopses for the fifteen chapters and 
publicity and advertising in each detail 
are complete and should be most effec- 
tive. 

Lazarus Knows and Says So. 

To quote Mr. Lazarus, who is well 
posted on things Vitagraph : "We have 
tried to make the book more complete 
and comprehensive than any that we 
have heretofore issued. It covers the 
serial in its entirety, and when you con- 
sider that it is being mailed to exhibi- 
tors a full month before the release of 
the serial, I think you will agree that 
Vitagraph has a distinct accomplish- 
ment to its credit, in that the big serial 
will be launched and find every exhibi- 
tor thoroughly prepared to make the 
most out of it for himself." HILL. 



McMahon Lifted the Lid When Mr. Hoover Went to Europe. 

Good food, Kooil sirokep, and ^ood fellowship brought in good and honest 
prosperity to the man who knev/ how to use them. 



Griifith Coming to New York 
for Spring Show Season 

DAVID WARK GRIFFITH will ar- 
rive in New York early next week 
personally to take charge of the 
preliminary arrangements for his forth- 
coming spring repertory season of mo- 
tion pictures and stage productions. 

.Albert L. Grey, general manager for 
the Griffith interests in the East, an- 
nounces the leasing of the George M. 
Cohan Theatre. In this theatre, Mr. 
Griffith will open his repertory season 
on Monday, May 12. The opening at- 
traction of the repertory season will 
probably be "Broken Blossoms," an 
elaborate Chinese production, with Lil- 
lian Gish, Richard Barthelmass, Donald 
Crisp and other prominent players in 
the cast. This offering will be inter- 
spersed with special dances and musical 
features of the speaking stage, adding 
color and atmosphere to the screen pro- 
gram, and to further carry out Mr. 
Griffith's repertory idea. 

.\s this will be the first motion pic- 
ture repertory season ever offered in 
this country, or for that matter in any 
country, the novelty of the enterprise 
is apparent. It is understood to be Mr. 
Griffith's purpose to present not only 
his better known screen productions, 
but various prologues, episodes, panto- 
mimes and dancing features of the 
speaking stage. 



May 10, 1919 



THE MOVING PICTURE WORLD 



8Q1 



PSYCHOLOGY OF FILM SALESMANSHIP 

Must First Convince Prospective Customer He Wants 
a Thing and Has the Money to Buy It, Says World's 
Oregon Correspondent — Analyzing the Various Steps 



SALESMANSHIP is the art prac- 
ticed by one man upon the mind 
of another to convince that other 
of his desire and his ability to possess 
something which the salesman has. 
Matters pertaining to the science of 
the mind are psychological, therefore 
the connection between psychology and 
salesmanship. After convincing a man 
of his desire for a certain thing and of 
his ability to gratify the desire, the 
salesman steps out and the "order 
taker" comes in. Every salesman is 
naturally an order taker. But the num- 
ber of "order takers" who are not sales- 
men is legion, even in this most pleas- 
ing branch of the selling profession, 
the selling of moving pictures. 

Generally speaking, every sale, wheth- 
er it be of films, real estate or live 
stock, proceeds through the same steps, 
just as every geometric proposition is 
solved in the same general way. Sales 
managers have analyzed a sale by di- 
viding it into three general steps : the 
approach, the interview or demonstra- 
tion and the closing. It appears to the 
writer that these steps may be further 
subdivided to get a clearer understand- 
ing of sales psychology, into: the pre- 
approach and the approach, the prelude 
of the interview, the analysis of the 
buyer's motives, the demonstration of 
the seller's wares, and the grand argu- 
ment where the motives of the buyer 
as analyzed are fitted to the proposition 
of the salesman. 
Film Salesmen Can Get to Exhibitor. 

The film salesman has little to worry 
about the pre-approach, that is, of the 
office boys and subordinate clerks; the 
ordinary exhibitor has few such to bar 
the way to the inner sanctum. The 
good salesman remembers, however, 
that there is but one place to talk 
business and that is a place where all 
handicaps have been cleared away and 
unnecessary interruptions barred. The 



By Abraham Nelson 

film salesman who attempts to talk 
business in the theatre foyer or in 
the projection room while the show 
is going on is wrong from the start. 
Better wait until the show is over or 
come back the next day. 

And the salesman who makes the 
fatal error of apologizing for his "in- 
trusion" and "begging," literally or 
otherwise, for his customer's "valu- 
able time," does not know the first 
principles of his profession. The aver- 
age exhibitor will welcome the film 
salesman. Psychologically, it should be 
the salesman's purpose to impress the 
exhibitor in the approach that his calling 
upon him is strictly a business propo- 
sition for the exhibitor's benefit which 
requires no apology, no servility, any 
more than does the opening of the 
doors of a theatre to the public require 
excuses. Of course there are some 
theatres which ought to apologize to 
the public for being open at all, and 
the analogy follows with some men. 

Creates Atmosphere Through Approach. 

Right here in the approach is where 
the salesman creates the atmosphere 
through which it is going to be easy 
or hard sailing to close the deal. The 
question of negatives and positive be- 
comes in issue. An example : "Mr. 
Blank, I have called upon you to SELL 
you some film." Negative, absolutely. 
The psychological part of the exhibitor 
concerned herein grasps that little 
word "sell" right out of the idea, holds 
it in its little cells — note the difference 
in the spelling — and the salesman who 
has made the error has a hard time 
to pry it loose. "Sell" to any man 
means to take money away from him 
and no man wants to part with money. 

This is the right way: Perhaps after 
a few joyful and gloom-dispelling pre- 



liminaries, say this: "Mr. Blank, I firm- 
ly believe I have a picture that will 
make you some money." And right 
here let the reader be impressed with 
the value of "firm belief," that is, 
earnestness. Throughout the argument 
stick with the firm belief that your 
film will get the exhibitor the money. 
That is primarily what he is in the 
business for. The buying of film and 
the incident parting of the exhibitor 
from a little of his money is a mighty 
important part of the theatre business. 
But do not bring it home to your cus- 
tomer; he will fail to appreciate your 
efforts. 

Find Out His Motive. 

Having done your best to impress 
upon your customer that your efforts 
are for his benefit along financial lines, 
gauge him to find out what motive he 
might have in buying your product. Of 
course, the exhibitor's big motive is to 
make money, but exhibitors have dif- 
ferent ideas as how the money should 
be made. A few deft questions, a little 
observation, will usually uncover the 
motive. 

A salesman called upon a Western 
theatre manager one evening and com- 
plimented him upon his excellent at- 
tendance. "Bah," said the showman. 
"The crowd matters nothing, it's the 
profit that counts. Film costs too much 
these days." This man's motive was 
easily discerned. It was further evi- 
denced by his own presence in the 
box office in the place of a tidy cashier. 
His house might have been called the 
"Cheap" Theatre. The argument in his 
case was the low price of the sales- 
man's service considering, of course, 
its unusual merit. 

Competitive Motive Common. 

In a thousand towns in the United 
States there are two picture shows, 
the owners of which are bitter rivals. 




There Is Plenty of Atmosphere and Vivid Action in th e Coming Norma Talmadge Feature, "The New Moon." 

H. H. Van Loan is the author of the Rus.sian st ory which Chester Withey directed for Select. 



802 



THE MOVING PICTURE WORLD 



May 10, 1919 



The motive of a man in such a town 
in buying your product is obvious : to 
keep the other fellow from getting it. 
This motive will appear without ask- 
ing your customer any questions at all. 
Do not play it too strong. There are 
many cases where rivals have been 
played against each other by film sales- 
men until, for their own protection, 
they have declared an armistice and, 
united, have turned in battle array 
against the film-selling concerns with 
disastrous effect on the price question. 
If the exhibitor is of a type that 
wears a fiannel shirt and operates a 
garage or a coai yard in the daytime, 
find out how he feels about "boiled 
shirt" plays. Nine times out of ten you 
will make the amazing discovery that 
only Westerns "go" in his town or 
theatre. If you are selling a regular 
service, show him all the gun shootin' 
stills you have in your portfolio, touch 
but lightly upon your society plays and 
you will get his name on the dotted 
line. 

Motive Is "Minimum Chance." 

An nnportant motive of a buyer of 
films is that of "minimum chance." In 
other words, the desire to play only 
sure things. When this motive appears 
dominant, discuss your product's for- 
mer successes and show where others 
have made money with that which you 
have to offer. In searching for this 
motive exhibitors will tell you that 
films which go big in one city or lo- 
cality are impessible in their theatres. 
With such exhibitors forget the motive 
of "minimum chance" and look for an- 
other. 

A glance at the lobby might show 
the exhibitor's motive to be "expres- 
sive paper." Many exhibitors select 
their programs in the poster room. In 
a town full of churches, a "holy city," 
as it were, the motive might be "super- 
whitewashed pictures." Perhaps you 
have a production in which some of the 
appeal is in the antics of a shapely 
chorus. Remember the town's pecu- 
liarity; forget the chorus. Your pic- 
ture has other selling points. 

Motives in Many Combinations. 

Motives appear in many combinations. 
'J"hc observing salesman selects the big 
motives and makes combinations of his 
own. He loses sight of the minor points. 
With the big motives singled out, he 
marshals his forces, selects his batteries 
and makes the grand attack in the 
demonstration and argument. 

Except that the salesman should iiever 
lose sight of the positive quality of his 
argument, little need be said about this 
stage of the sale. Be clear, firm, logical, 
about bringing home the points that 
will best meet the customer's motive. 
And when you have made all those 
points, you have done enough and you 
are through. 

Appreciate the fact that you are 
through. Just because you have been 
so eloquent in your appeal that the 
exhibitor is overcome and stands breath- 
less, awed and silent before you, do 
not get the idea that you will help 
your sale any by raising another fine 
point. Keep to the big points and then 
close with your customer. 

Closing of Sale Minor Detail. 

The closing of a sale is of course 
the purpose of your visit. In the psy- 
chological diagram of a sale, the clos- 



ing is a comparatively minor detail 
and follows the argument as a matter 
of course if the psychological prin- 
ciples are clearly understood. The big 
thing about closing is when to do it. 
Intuition will tell you. Ask the clinch- 
ing question or make the closing state- 
ment in terms that are positive and 
affirmative instead of negative. Do not 
ask your question in such a way that it 
will suggest a negative answer. Try to 
frame your qtiestion so that if you do 
not get "yes" for an answer, your cus- 
tomer will at least say something that 
will reopen the demonstration from a 
new angle. Never lose hope. 

Psychologist Will Get Orders. 

To the man who understands the 
psychological elements of a sale there 
will be no doubt but what he will 
eventually close successfully. He con- 
siders a sale like a gasoline engine, 
with valves adjusted and gears meshed 
to explode the charge at the proper time, 
and with a sufficient flywheel to carry 
the machine through another revolu- 
tion should the first charge miss fire. 
To such a salesman the law of aver- 
ages gives more than his share of suc- 
cesses. The man who does not com- 
prehend the psychological elements of 
a sale gropes in the dark, and using 
the gasoline engine again as an illus- 
tration, fires his charge before it is 
properly compressed or after the com- 
pression is released, and the law of 
averages usually slights him. 

In the words of a well known film 
sales manager of Gotham, there are 
exhibitors in this land of ours who 
maintain that Niagara Falls are not 
naturally the way they appear on the 
screen, but that the water is merely 
diverted that way occasionally for the 
benefit of the moving pictures, and 
that the assassination of Abraham Lin- 
coln was nothing but a thrilling re- 
hearsal for a scene in the silent drama. 
But even with the most skeptical ex- 
hibitors the great psychological prin- 
ciples of salesmanship apply and the 
salesman who understands his approach, 
studies his customer's motives, demon- 
strates as his observations guide him 
and closes at the right time in a sin- 
cere, afifirmative manner, wins. 



Johnny Dooley in Two Reelers 

Clarence L. Bach, president of Johnny 
Dooley Comedy Films, Inc., announces 
that Johnny Dooley, the comedian, will 
be seen in a series of two-reel comedies 
based on Bide Dudley's humorous news- 
paper stories, "The Office Force," now 
a popular feature of the New York 
Evening World, and three score other 
publications tlTroughout the United 
States and Canada. In each picture the 
comedian will appear as the office boy 
whom Mr. Dudley has made so enter- 
tainingly unctious. 



Delivers Films by Aeroplane. 

The Harma Company, a progressive 
British film producing concern, is the 
first commercial firm in Great Britain 
to deliver goods by aeroplane. 

Recently the company held trade 
shows of their two national features 
"The Power of Right" and "The Warrior 
.Strain," in both of which pictures His 
Royal Highness the Prince of Wales 
has taken part. The films were car- 
ried from town to town in a biplane. 



Robert Warwick Is Signed 
by Famous Players-Lasky 

ROBERT . WARWICK has been 
signed to a long-term contract 
with the Famous Players-Lasky 
Corporation to appear as a star in Para- 
mount and Artcraft pictures. And as 
if this were not enough honor to be 
bestowed upon an actor-soldier, or sol- 
dier-actor, the same day which brought 
this announcement to New York from 
the West Coast brought also a tele- 
gram to the home office from Los An- 
geles conveying the news of the erst- 
while Captain's promotion to a Major 
in the Reserve of the United States 
.•\rmy. The promotion dates from April 
8 and is for five years, and is given in 
recognition of Major Warwick's dis- 
tinguished service as a member of the 
General Staff of the A. E. F. 

The engagement of Major Warwick 
as a permanent star in the galaxy of 
Paramount and Artcraft players was 
the direct outcome, it is stated, of his 
splendid work in the leading role of 
"Secret Service," the big Famous Play- 
ers-Lasky special production just com- 
pleted at the Lasky studio by Director 
Hugh Ford. 

Major Warwick will be starred next 
in a screen version of "Told in the 
Hills," the novel by Marah Ellis Ryan 
which, at the time of its publication a 
good many years ago, was one of the 
most sertsational fiction successes ever 
written.. Will M. Ritchey has written 
the scenario and Hugh Ford will direct, 
with Ann Little assigned to the lead- 
ing feminine role. 



National Association Creates 
Real Estate Department 

THE offices of the National Associa- 
tion of the Alotion Picture Indus- 
try have become so well estab- 
lished as a general clearing house for 
film companies, 95 per cent, of which 
are represented in the organization, that 
it has been decided to establish a real 
estate department for listing properties 
offered for lease or sale. 

This action has been taken following 
many requests received from individuals 
and companies which are looking for 
studios, as well as for the benefit of 
those having property to offer. Definite 
plans are being worked out by Presi- 
dent William A. Brady and Executive 
Secretary Frederick H. Elliott, and it 
is proposed to have a complete file of 
all properties which are on the market, 
together with detailed descriptions and 
photographs of the buildings. 

This latest addition to the long list 
of the Committee and other activities 
of the National Association will be 
known as the Real Estate Department, 
and it is the intention to render free 
service to members of the Association; 
while individuals and companies not 
affiliated will be charged customarj' 
rates. 

N. L. Manheim, who was recently re- 
leased from the navy, will act as man- 
ager of the Real Estate Department. 
Mr. Alanheim will be glad to receive 
communications from any persons de- 
siring to lease their motion picture 
properties, also requests from those 
who are in the market to lease or 
purchase studios anywhere in the 
countrv. 



May 10, 1919 



THE MOVING PICTURE WORLD 



803 



"HOW TO ADVERTISE THE PICTURE" 

Trade Paper Editors Discuss Topic in Fox Exhibitors 
Bulletin — Much Pithy Advice Contained in Opinions 
of Men Conducting Industry's Four Leading Organs 



ONE of the outstanding develop- 
ments in the film industry in its 
later phases is the great increase 
in service which the producer is giving 
the exhibitor. In the early days of the 
business many producers thought their 
duty ended with the making of indiffer- 
ent pictures and the sale of these to ex- 
hibitors. As men of greater vision en- 
tered the business, however, they de- 
veloped the idea that the producer's 
duty consisted not alone in making good 
pictures, but in helping the exhibitor to 
market them to the public. 

A striking example of this policy is 
given in the current issue of the Wil- 
liam Fox Exhibitors Bulletin, published 
this week. This number of the Bulletin 
contains something unusual in exhibitor 
service — a symposium of the views of 
four editors of trade papers on the gen- 
eral subject "How To Advertise the Pic- 
ture." The articles were written espe- 
cially for the Exhibitors Bulletin, as a 
part of its aid to exhibitors, by Lesley 
Mason, editor of the Exhibitors' Trade 
Review; William A. Johnston, editor of 
The Motion Picture News; Martin J. 
Quigley, publisher of The Exhibitors 
Herald and Motography of Chicago, and 
George Blaisdell, editor of The Moving 
Picture World. 

Articles Contain Sound Advice. 

The articles were written from the 
standpoint of service to the exhibitor 
and contain an abundance of sound ad- 
vice on principles and methods of ex- 
hibitor exploitation of motion-pictures. 
While varied in their treatment of the 
subject the editors unite in advocacy of 
live advertising and publicity on the 
part of exhibitors. 

Pointing out that up-to-date exhib- 
itors appreciate the importance of good 
advertising, Mr. Johnston says : 

"These exhibitors don't need preach- 
ing. They want — and appreciate — help 



and encouragement. And let me say 
that the trend of thought in the inner 
councils is to give them more and more 
aid. The Fox Exhibitors Bulletin is one 
such evidence. 

"As for the exhibitors who have not 
yet learned the lesson of advertising: 

"The time for preaching is past. The 
exhibitor whose eyes are open can 
readily see what advertising is doing 
for others — and how others are doing 
it. The exhibitor whose eyes are open 
will take advantage of the aids that the 
producers are supplying. The exhibitor 
whose eyes are open will follow the 
sign-post that points to the highway 
of Big Money. 

"The exhibitor who, 'having eyes, will 
not see,' will be shunted to the road- 
side and forgotten in the onward sweep 
of the greatest, keenest, livest business 
on earth." 

Divides Exhibitors Into Two Classes. 

Mr. Mason divides exhibitors into two 
major classes — those who advertise and 
those who do not. The latter class he 
subdivides into the exhibitors who think 
they don't need to advertise, the ex- 
hibitors who don't believe in advertis- 
ing, and the exhibitors who don't know 
what advertising means. 

"The exhibitor who thinks he does 
not need to advertise," says Mr. Mason, 
"may be an exhibitor, but as a showman 
he is a moss-gatherer. He is too easily 
satisfied with the patronage he has, and 
he will only have that so long as no 
wide-awake competitor arises to dis- 
pute his patronage with him. 

"The second man is generally the 
shiftless theatre owner who has nothing 
to advertise, and wouldn't spend a nickel 
as long as his box ofiice is busy. 

"The third man is usually the strug- 
gling, well-meaning exhibitor who can't 
understand why his townsfolk pass his 



theatre by to flock to a well-kept and 
well-advertised house. 

'The exhibitor who has such a theatre, 
and doesn't advertise it, ought to get 
wise to himself. 

"Advertising used to be regarded as a 
speculation. Today it is recognized as 
an investment and a service that is ex- 
pected by the customer." 

Quigley Raises Interesting Point. 

Mr. Quigley in his article raises a 
point that will be oi special interest to 
exhibitors who have made it their policy 
to advert' se only when they play a spe- 
cial attra ;tion. 

"A con;lusion of greatest folly," de- 
clares M) . Quigley, "is that only special 
attractiot s are worthy of an exhibitor's 
best pub. icity efforts. To allow a sus- 
form in your patrons' minds 
are only half-sold on your 
jf a certain day is the surest 
way to f ; left with a half-filled house. 
Your -ds -by-day advertising forges a 
in of publicity that binds your 
) your theatre. 

ing your efforts on a single 
picture n suits in a weakened link that 
menaces the stability of the entire 
chain." 

Pointing out that selling' a picture via 
the screen is not a simple test, Mr. 
Quigley asserts that so many things 
enter into the proper exploitation of a 
motion picture that the exhibitor must 
be an analyst. 

Must Study Picture. 

"The dominant exploitation features of 
a production may be pointed out to 
him, but to obtain the fullest value for 
his particular theatre he must carefully 
consider the chief 'selling points' with 
reference to the tastes and tendencies 
of his clientele. It is a grievous error to 
hang your argument exclusively upon 
personalities. 

"What type of i)lay is it? What is the 



picion to 
that you 
program 



great ch 
patrons 
"Lesse, 



11 






j|l\ ■ '""r-- 


^^^ -'"^m. BHt "mitYV^ ^ 


^ — 1^. ^ . ... ^ri 



Judging from the Determined Look on His Face Sessue Hayakawa Won't Let "The Debt" Hang Over Him Long. 

The gaming table evidently has little appeal to the star of this Robertson-Cole production released by Exhibitors Mutual. 



8Q4 



THE MOVING PICTURE WORLD 



May 10, 1919 



story about? These are questions which 
mechanically occur in the minds of the 
public, thereby creating an opportunity 
for the exhibitor to answer the queries 
with pungent, interest-exciting para- 
graphs that result in convincing the 
reader that this is a picture he wants to 
see. 

"Titles of the right sort ofTer oppor- 
tunities for positive profit when used 
adroitly in advertising announcements. 

"Titles that pique the curiosity of the 
reader, that effectively suggest romance, 
sensation or humor cannot be used too 
conspicuously in your announcement. 

"This being a pictorial art, the lavish 
use of illustrations is not only consist- 
ent, but absolutely necessar}'. Your film 
tells its story in pictures. Your adver- 
tising story — or at least 75 per cent, of 
it — also should be told in pictures. Your 
message in type may not be read, but 
j'our message in halftone or line cut 
illustration cannot escape. In the word- 
ing of your advertisements be brief. In 
analyzing any and everj' picture you 
will discover some fact of dominant ap- 
peal, whether it be the star, the story, 
the production or some other essential 
of a good picture. Drive this fact 
home." 

Small House Used As Example. 

For the basis of his discussion of the 
topic, Mr. Blaisdell, of the Moving Pic- 
ture World, takes a 6(X)-seat house in 
a community of detached dwellings in 
a city of 25,000 inhabitants. 

"There is a local daily — perhaps there 
are two — the advertising rates of which 
liardly can be described as prohibitive," 
says Mr. Blaisdell. "Alake a contract 
permitting a minimum of two inches a 
day and yet capable of expansion to 
any figure. 

"There won't be a day that any one 
of your patrons present or prospective 
will be in doubt as to what is being 
shown at any time during the week. 
Kvery Saturday advertise liberally, go- 
ing more or less into detail as to what 
is 'on' during the next six — or seven — 
days. 

"If in the list there is a subject that 
stands out— if you are satisfied that it 
really does stand out, and you should 
make it a point to have at least one 
every week that does— go to that one 
extra hard and raise the admission price. 
Take pains, too, to see that no one 
night shall be fixed in the minds of your 
patrons as a special night. 

"For your newspaper advertising use 
a characteristic logotype of the name of 
your house— in single, in double and in 
triple column— so that your customers 
instinctively will spot it when glancing 
at the page. 

Give Heed to Typography. 

"Make it a point to give heed to vour 
typography. Make it attractive. 

"Keep in touch with the right men 
on your local papers. Know them, and 
know them well, so that they will never 
be in doubt that you are a customer of 
the paper. Drop in on the editor an 
occasional afternoon just as the paper 
goes to press. Say 'halloa' to him, tell 
him how your bill is going; bring in an 
announcement for publication on the 
day following, so there will be no ex- 
cuse for not having it in time. If you 
possess a car take him for a ride, casu- 
ally reaching the theatre just as the 
best thing in your program is going on. 

"I'nder no circumstances lose contact 
with that editor. 

"And advertise your show according 



to its strength. Don't mislead your pub- 
lic. If you 'pull a flivver' don't be afraid 
to apologize for it. 

"Use slides sparingly. Don't, between 
shows, put on your screen announce- 
ment of all the pictures you'll show for 
three weeks. Don't bore your custom- 
ers. If you have on your slate some- 
thing really big, that's a different mat- 
ter. But three or four slides are enough 
— more are not only tiresome, but pa- 
trons will not attempt to keep track of 
them. 

Spend More Than You Can Afford. 

"As to billboards, spend a little more 
than you really can afTord — and that 
same statement will apply in the case 
of almost any advertising. 

"Publicity is valuable only when it is 
right. 

"Publicity is valuable only zi'lien it 
reaches those who can reach you. 

"Know your 'regulars' and personally 
keep them posted as to what big stuff 
is coming to your house. Learn the 
names of your patrons and address them 
accordingly. If you don't know the 
name that goes with a familiar face 
inquire of a mutual friend. 

"Don't smear your lobby with posters 
and stills. Use a few selected stills in 
a frame and put them where they can 
be seen. As for one-sheets, have a care. 
If they are not artistic, just forget them. 

"In conclusion, when dubious as to 
what amount of money to allot to ad- 
ertising a picture that you are satisfied 
will make a hit with your clientele, if 
only you can get it into the theatre, give 
the benefit of the doubt to that sum just 
exceeding what you think you can af- 
ford." 

Other Features of Interest. 

In addition to the discussion by the 
tradepaper editors, there are numerous 
other features in the current Exhibitors 
Bulletin that will prove of great interest 
to exhibitors. There are stories regard- 
ing the activities of progressive show- 
men throughout the country, as well as 
short, gossipy items of a personal na- 
ture about exhibitors in different ter- 
ritories. 

One of the features of especial inter- 
est is an important announcement re- 
garding the activities of William Fox 
in Europe. This announcement gives de- 
tails regarding the plans of Mr. Fox to 
produce pictures on the battlefields of 
France, as well as information concern- 
ing new stars of world wide fame with 
whom Air. Fox is negotiating. 

The Bulletin, which has forty pages, 
has a cover printed on buff paper, show- 
ing Mr. Fox, Winfield R. Sheehan and 
Abraham Carlos about to sail from New 
York. 



Separate Structure for Art Department. 

Despite that Thomas H. Ince's new 
studios at Culver City, Cal., seemed to 
be entirely adequate to all needs, it has 
been found necessary to provide a sep- 
arate building to house the Art Depart- 
ment, while still another will be re- 
quired for the wardrobe. The latter is 
temporarily housed in one of the three 
large projection rooms in the adminis- 
tration building. This department is un- 
der the supervision of Roy Purden. 

Irvin J. Martin heads the art depart- 
ment. In the new structure there will 
be a room for the photographic work, 
separate apartments for the artists, and 
another for mechanical subtitle work. 



Garson's "The Hushed Hour" 
to Get Detroit Premiere 

HARRY GARSOX'S next production 
featuring Blanche Sweet, which 
is to be released soon, is "The 
Hushed Hour." Mr. Garson has not de- 
cided as to whether he will state right 
this feature or sell the negative out- 
right, several parties are negotiating 
on the latter proposition. In either 
event it is the intention to open the 
picture at the Broadway Strand, in De- 
troit, the same theatre in which "The 
Unpardonable Sin" had its sensational 
premiere. 

"The Hushed Hour" boasts of one of 
the most unusual casts ever seen in a 
motion picture, and for once "an all 
star cast" does not belie its name, for 
besides Blanche Sweet are Wilfred Lu- 
cas, Milton Sills, Mary Anderson, Rose- 
mary Theby, Harry Northrup, Gloria 
Hope, Wyndham Standing, Ben Alexan- 
der, Winter Hall, Lydia Knott, Edward 
M. Kimball and L. T. Steers. 

The opening in Detroit is set for May 
18. 



George D. Baker to Spend 

Vacation in the East 

WHILE George D. Baker, the 
Metro director, is taking a well- 
earned vacation from the mega- 
phone, George D. Baker, the writer, is 
still on the job in his office at Metro 
studios in Hollywood. When the two 
continuities he is now engaged upon 
are completed. Mr. Baker, the writer, 
will also rest upon his labors. 

Mr. Baker expects to complete his la- 
bors in two weeks and will then catch 
the first train to New York to indulge in 
his second real vacation in six years (the 
"flu" vacation not included). He will 
rest for probably two months, returning 
to California this summer to direct spe- 
cial Met^-o features. 



Laemmle Buys a Fannie Hurst Story. 

Carl Laemmle, president of the Uni- 
versal Film Company, announces the 
purchase of a story from Fannie Hurst, 
the short story writer. This Fannie 
Hurst story, "The Petal on the Cur- 
rent," is the first the author has sold 
for motion picture production and it 
will be produced shortly at the Uni- 
versal City studios. 

Neither the star nor the cast for the 
production which will be in five or six 
reels, has been announced but it is 
thought Mary MacLaren will be given 
the leading role. 



Artcraft Picture Smashes Records. 

All records established by the Rialto 
Theatre, Omaha, prior to the showing 
of "Don't Change Your Husband," the 
Cecil B. De Mille .Artcraft picture, were 
broken by that picture, which ran a 
full week to jammed houses. The total 
of paid admissions during the week 
was 41,000, as compared with 35,000 paid 
admissions the previous high mark for 
a week. The Rialto seats 2,490 persons. 



Turrill Joins Famous Players. 

Jesse L. Lasky announces the addi- 
tion to the Famous Players-Lasky or- 
ganization of Howard Turrill, for sev- 
eral years connected with the Exhib- 
itors-Mutual in charge of various activ- 
ities. Mr. Turrill will be associated with 
\\'hitnian Bennett, production manager. 



May 10, 1919 



THE MOVING PICTURE WORLD 



805 



HAMPTON ANNOUNCES GREAT AUTHORS 

Will Picturize Novels of Stewart Edward White, 
Winston Churchill, Emerson Hough and Others 



RETURNING from California, where 
he went for a final business con- 
ference, Charles A. Weeks, treas- 
urer and associate of Benjamin B. Hamp- 
ton, announces the organization of Great 
Authors, Inc., one of the most significant 
developments of recent years in the 
motion picture industry. 

Great Authors, Inc., will produce and 
market as "Benjamin B. Hampton Pro- 
ductions" the most famous novels of 
Stewart Edward White, Winston Chur- 
chill and Emerson Hough, in addition to 
the best known novels of other of the 
most popular personalities in American 
literary life. 

Great Authors Distributed by Hodkinson 

All productions of Great Authors, Inc., 
will be distributed through the W. W. 
Hodkinson Corporation, which handles 
its physical releasing through the thirty 
Pathe Exchange offices in the United 
States with Hodkinson managers and 
assistants in full and complete charge 
of selling in each office. To insure in- 
creased sales efficiency, the Hodkinson 
sales mechanism across the country 
recently has undergone many changes 
with the introduction of some of the 
best known exchange figures in the in- 
dustry as Hodkinson representatives. 

Stewart Edward White's "The West- 
erners" is the first of the big produc- 
tions ready for release. This most suc- 
cessful novel has been given an all-star 
cast with Roy Stewart, Mildred Man- 
ning, Robert McKim, Wilfred Lucas, 
Graham Pettie, Mary Jane Irving and 
Frankie O'Neil and has been made under 
the direction of Edward Sloman. 

Other Stewart Edward White novels 
to be produced by Mr. Hampton include 
"The Grey Dawn," "The Leopard Wom- 
an," "The Blazed Trail," "The Riverman" 
and "The Rules of the Game." 

Winston Churchill's most famous 
stories to be produced by this organ- 
ization include "The Dwelling Place of 
Light" and "The Inside of the Cup," two 
of the greatest literary hits of the past 
ten years. 

Emerson Hough's notable successes, 
"54-40 or Fight" and "The Mississippi 
Bubble," will serve as his introductions 
to the screen audiences of the nation. 



Rothapfel's Unit Pro-am 

Gets Premiere at Rialto 

S ROTHAPFEL'S first Unit Pro- 
gram will be given its premiere 
* to the trade and press Friday 
morning, May 9, at 10 >)'clock, at the 
Rialto Theatre, according to an an- 
nouncement made by Frank G. Hall, 
vice-president, Rothapfel Picture Cor- 
poration, whose interests. Independent 
Sales Corporation and Film Clearing 
House, Inc., are handling the distribu- 
tion of the Rothapfel Unit. 

The Unit Program will be given in its 
entirety — from overture to curtain — 
with the full Rialto orchestra giving the 
musical accompaniment as conceived 
and arranged by Mr. Rothapfel. An- 
nouncement will not be made of the 
subject matter of the picture program, 
but it is said that Mr. Rothapfel has 
ready for projection some novel and 



unique subjects, each with a special 
musical accompaniment, interpreting 
the sentiments and speaking for the ac- 
tion. The feature number of the pro- 
gram is said to be one of the finest 
examples of dramatic expose, giving 
Mr. Rothapfel's own individual ideas as 
to special effects and dramatic inter- 
pretation by an all-star cast of the 
screen's best artists. 



Schwerin Secures Big 

G arson Film for South 

CHARLES F. SCHWERIN an- 
nounces that he has purchased 
from Harry I. Garson, the rights 
to the Virginia, Georgia, Florida, Ala- 
bama, North and South Carolina terri- 
tory on "The Unpardonable Sin." Mr. 
Schwerin closed the deal for the South- 
ern territory the first of the week, pay- 
ing the highest figure, it is said, ever 
recorded for a single production playing 
this territory. Immediately after clos- 
ing the deal, Mr. Schwerin planned a 




Charles F. Schwerin. 

publicity and advertising campaign in 
every newspaper and local trade paper 
in that section. Mr. Schwerin is known 
from New York to the Coast. Recently 
he toured the Eastern territory as spe- 
cial representative for Frank G. Hall 
in the interest of the Rothapfel Unit 
Program. Mr. Schwerin is conceded to 
be one of the industry's most efficient 
and capable operators in the indepen- 
dent field, and in his new venture he 
has the best wishes from his many 
friends. 



Ray to Fight Professional Pugilist. 

Charles Ray has returned to the Ince 
studios, after a two weeks' vacation in 
San Francisco. He will start work on 
a picture, as yet untitled, under the di- 
rection of Jerome Storm. 

In the production Ray has to fight a 



professional pugilist and this fight will 
be one of the big points in the play. 

Ray is meanwhile getting in training 
in his gymnasium for the big fight, for 
it is going to be a real one, and will 
tax every muscle the actor possesses. 

Coleen Moore will be leading woman. 
The story was written by Julien Joseph- 
son, author of "String Bean," "The Girl 
Dodger" and others. 



Cinema Camera Club Holds 
Successful Studio Ball 

THE annual ball of the Cinema 
Camera Club, held at the Estee 
Studio, West 125th street, on Sat- 
urday evening, April 26, was an enjoy- 
able success. The studio, given over 
for the purpose by E. Spitz, was 
thronged to the doors with New York 
cameramen, screen actors and their 
friends. There were no elaborate dec- 
orations, but the novelty of dancing in 
a moving picture studio under the lights 
fully compensated. 

A dance by little Helen Bagley, for- 
merly with Thanhouser, and Master 
Earle Coudert, was one of the features 
of the evening. The ball was arranged 
under the direction of George C. 
Coudert, as chairman of the committee 
on entertainment. A moving picture of 
the grand march was taken, giving the 
friends of the Cinema Club a chance to 
act before the camera. 

Among the screen actors present were 
Coit Anderson, Paul Fox, Ed. Roseman, 
Hugh Thompson and Stuart Holmes. 
Members of the Cinema Camera Club 
who took an active part during the 
evening were Larry Williams, "Doc" 
Travers, Lloyd Lewis, Fred Held, Eric 
Elderberg, Alax Schneider, Al Ansbach- 
er, Joe Schelderfer, George Brautigan, 
Eugene French, Harry Keepers, Charles 
Davis, Tom Moloy, Joe Malcolm, and 
.\rthur Quinn. 



Famous Players-Lasky to 
Screen "Peg 0' My Heart" 

PEG O' MY HEART," by J. Hartley 
Manners, a most successful stage 
play, is to be filmed in California 
by the Famous Players-Lasky Corpora- 
tion as a big special production. 

The play was recently released for 
motion picture presentation by decision 
of the United States Circuit Court of 
Appeals, and the final arrangements for 
the production were consummated be- 
tween the Famous Players-Lasky Cor- 
poration and Oliver Morosco. 

In making the above announcement, 
Jesse L. Lasky, who has just returned 
to New York from California, stated 
that he considered it the biggest piece 
of production news of the year. 

"The play will be reproduced with 
exactness of detail," said Mr. Lasky. 
"William C. DeMille will direct, and 
he has been placed in exclusive charge 
of the casting and all details of pro- 
duction. The selecting of those to in- 
terpret the various roles is now under 
way, and Mr. DeMille has already 
chosen Wanda Hawley to play the part 
of 'Peg,' with Thomas Meighan in the 
leading male role." 

Olga Printzlau has written the 
scenario. 



806 



THE MOVING PICTURE WORLD 



May 10, 1919 



'^«f.^S11rrst1rl«<l^/sv1^«(l^)«t1.>st1t}Sflr«(1l>SY)l78Y1ll«^ 



Rambles Round Filmtown 



With WALTER K. HILL 




A 



The Rambler. 



Big News Breaks on 
Extreme West Coast 

NUMBER of 
prominent v i s i - 
tors were enter- 
tained at the Christie 
studios last week, and 
were shown how the 
festive picture is made. 
Among them were Ike 
Colder, the representa- 
tive of the American 
Ice Company, who 
regularlj' delivers ice to the laboratory; 
Mrs. Irma Proudflesh, with her cute 
little daughter, whom she wants to get 
into pictures; John Skinner, correspond- 
ent for the South Newark Daily Blatt, 
who is interesting the actors in a sou- 
venir booklet to be published with auto- 
graphed photos of celebrities (paid for 
by same), and a large party of society 
girls from Pasadena who declared that 
they would be willing to appear in pic- 
tures just for a lark. 

(No, they wouldn't care to accept 
money for their appearance, but would 
take the checks for souvenirs.) 

The guests were photographed with 
the president of the company, and later 
entertained at an elaborate luncheon 
especially prepared for the visitors at 
Mrs. Pshaw's dainty chocolate parlor 
in Hollywood. 

After luncheon the prominent East- 
erners were photographed for the news 
weeklies, which will be shown in Guam, 
Capetown, Adam's Mills, Ohio, and other 
large cities, together with the latest 
Christie comedy. The guests expressed 
themselves as being highly pleased with 
the manner in which the intricacies of 
motion picture making were presented 
to them, and declared that they had 
never before realized that motion pic- 
tures were no longer in their infancy. 
— Pat Dowling. 
— V — 
Getting Facts in Good Shape. 
Jay A. Gove, author of Fox press 
sheets, tells the world that Jaunita Han- 
sen is trying to live down her bathing 
suit reputation gained in screen come- 
dies of her earlier camera career. 

While Miss Hanson is thus worried, 
Anita Stewart is just starting in to live 
up to what the Fox queen is trying to 
live down. 



"Words and Music by " (Fox). 

(Copped Bodily from the Press Sheet.) 

In which the villain's solo he's viol. 

An interesting case of striking the lyre. 

In which it is proved that vocal music 
is instrumental in love. 

In which the bass thief of an opera score 
finds he has viol lute. 

May an orchestra be said to have pro- 
hibition tendencies when it begins to drop 
bars? 

"Viol! Viol! Viol!" is what the or- 
chestra leader was crying one day during 
rehearsal, and the young man who sits 
over there in the corner facing the audi- 
ence thought the director was criticizing 
the organist. 

Our pianist often can be discovered 
sweeping the chords. 

There probably are 99,000,000 people in 
the United States who think they can 
write songs. 

— V — 
Result of Heavy Reading. 

Attention of Bert Ennis : 

"Will you then flee from well ordered 
cities and Virtuous Men? — From the 
"Crito," by Plato, translated by Ben- 
jamin Jowett. 

— C. S. Sewell. 

Here's a Jiote ot Enconragement. 

It has been suggested that we suggest 
that some photoplay producer use in a 
subject of Oriental location the Kipling 
quotation for a subtitle: 
"For the East is East and the "West is 

West 
And never the twain shall meet." 

So many have done so that others may 
get discouraged. 

— V — 

Clyde Fillmore is now supporting 
Madlaine Travers in Fox films. 

He will Fillmore film as he goes 
along. 

— V — 
Cause and Kffect in Titles. 

Week starting April 27 the cinemas of 
Kansas City assembled these photoplays. 
We will give a very Sweet Caporal (ad- 
vertisement) to the reader who writes the 
best continuity: 

Twelfth Street. — "When Men Desire" 
(Theda Bara). 

Wonderland. — "The Wicked Darling" 
(Priscilla Dean.) 

Regent. — "The Courageous Coward" 
(Sessue Hayakawa). 

Royal. — "Let's Elope" (Marguerite 
Clark). 

Liberty. — "The Heart of Humanity" 
(Dorothy Phillips). 

Doric. — "The Birth of a Nation" (D. W. 
Griffith). 




THIS young man, trained in newspaper work, had heard that there was an 
opening for a bright publicist in one of the biggest film concerns in THE 
industry. He felt useful and important when he was told to wait for the 
boss until his turn came to be admitted to THE presence. . But the longer he 
waited the smaller he felt until— 



We'd Risk One Eye on It. 

'Tis said that some get their reward 
in the next world. Here's a clipping 
from the New York Times, April 25: 

Alice Joyce lost diary in phone booth at 
Grand Central Station. Finder may keep 
money. Reward for return of diary. 31 
West 7\st Street. Columbus 9780. 

As a nice ethical point, may I ask: 
Would you look inside? 

— Silas Frank Seadler. 



In a Delicatessen Store. 

Screen Queen (after a kippered herring) 
— Do you speak German? 

A Hun (camouflaged) — Nod ladely. 

Arthur Brisbane once said that one 
picture was worth a million words. 
Press agents have taken him literally. 
— Ben Grimm. 

Betty Blythe complains that we have 
not mentioned her name for weeks and 
weeks. 

She has been released from her Vita- 
graph contract, and is now busy at Bio- 
graph studios making scenes for "Hell 
on Earth." 

We didn't realize that leaving her out 
would amount to that. 

"What Money Can't Buy" (Paramount). 

"Freckles" (Paramount). 
"Harmony in Flats" (Universal). 
"Virtuous Husbands" (Fox). 

A drink after ? 

"Help! Help! Police!" (Fox). 

— D. B. Simpson. I 

. ! 

Pete Smith threatened to change his i 
famous salutation on F P-L copy. ' 

For a long time it has been "Please 
Play Up." 

Pete's made good. Now its plain 
"Play Up." 

— v — 

Harry Reichenbach will give a private 
showing of "When Bear Cat Went Dry" 
to the ex-publicists of one of our lead- 
ing film concerns. 

"Efforts are being made," says Harry, 
"to secure the Polo Grounds." This 
event will initiate the airdome season 
hereabouts. 

— V — 

It Takes a Lot More Than That 

to Keep a Real Sleeper Avrake 

Here you are: The other day the com- 
pany — the Marion Davies Company, INK. 
— went over to a two hundred year old 
house, making proud the city of Hacken- 
sack, to took some shots on the new 
picture. Maid Marion did appear for 
those shots in suit, tam, boots, etc. 

The shots over. Director Allan Dwan 
thought he'd do a few more there — be- 
ing the house and the flowers, etc., ad lib., 
was all ready. But these new ones re- 
quired Miss Davies to change her clothes. 

These were dispatched for (excuse me, 
they always use "hastily dispatched," 
don't they?) to Paragon Studio, from 
whence the party had come, and, the 
clothes arriving all right, it was decided 
to go on, but where was Miss Davies to 
change? The barn was full of horses, 
and the chicken house full of 75-cent 
eggs. 

So her limousine was draped with the 
real squirrel robes, and, presto, she got 
Inside to change, A farm hand on a 
Hackensack wagon had been grinnlngly 
watching proceedings. And, with the 
former Ziegfleld beauty changing into 
pinafore and braids not two feet from him, 
calmly threw his hayseed head into his 
honest palms, fell asleep and snored! 

— Rose Shulsinger. 



May 10, 1919 



THE MOVING PICTURE WORLD 



807 



MOYimncnm 

WORLD 

Founded by J.P.Chalmers in 1907 

Entered >t the General Post Office. New York Qtr. •• Second Class Matter 
Published Weekly bj the 

CHALMERS PUBLISHING COMPANY 

S16 FIFTH AVENUE, AT 43D STREET, NEW YORK CITY 

(Telephone, Murray Hill, 1610, 1611, 1612. 1613.) 

J. P. Chalmers, Sr Preaidenf 

J. F. Chalmers Vice-Presi<lent and General Manager 

E. J. Chalmers Secretary and Treasurer 

James L. Hoff Assistant General Manager 

George Blaisdell Editor 

A. MacArthur, Jr Advertising Manager 

The office of the company is the address 6{ the officers. 
CHICAGO OFFICE— Suite 917-919 Schiller BuUding, 64 West Randolph 

St.. Chicago, 111. Telephone. Central 5069. 
PACIFIC COAST OFFICE— 610-611 Wright and Callender Building. Los 

Angeles, Cal. Telephone. Broadway 4649. G. P. Harleman, Business 

Representative. 



SUBSCRIPTION RATES. 
United States, Cuba, Mexico, Hawaii, Porto 

Rico and Philippine Islands $3.00 per year 

Canada 5^ P*"" y«*«" 

Foreign Countries (Postpaid) 4.00 per year 

Changes of address should give both old and new addresses m full 
and be clearly written. Two week s' time should be allowed tor change. 

ADVERTISING RATES. 

Classified Advektising— 3 cents a word for Help or Positions 
Wanted, minimum 50 cents ; 5 cents a word for all commercial 
ads., minimum $1. 

DisPUiY Advertising Rates made known on application. 

NOTE— Address all correspondence, remittances and subscriptions to 
MOVING PICTURE WORLD, 516 Fifth Avenue, at Forty.third Street, 
New York, and not to iadividoals^ 

CINE-MUNDIAL, the monthly Spanish edition of the Moving Pic- 
ture World, is published at S16 Fifth Avenue by the Chalmers Publish- 
ine Company. It reaches the South American and Spanish-speaking 
market. Yearly subscription, $2. Advertising rates on apphcation. 



Saturday, May 10, 1919 



Association Takes Revolutionary Action 

WHEN the National Association of the Motion 
Picture Industry decided to censor the product 
of its own members it did what may be 
described as nothing short of revolutionary. In its 
larger aspects clearly it is one of the most important 
steps ever taken by organized producers and dis- 
tributors ; and the step is the right one to take. It 
will be indorsed and backed up by every one possessing 
vision ; by every one who is concerned as to matters 
beyond the moment, who takes pride in the standing 
of the industry of which he is a part. It is legislation 
with teeth in it sharp enough, if necessary, to do 
deserved harm to those who, for temporary gain today, 
would jeopardize for months to come the business of 
their scrupulous competitors. 

President Brady intimates that the "last straw" — 
the one thing that impelled the producers and dis- 
tributors to take matters into their own hands — was 
the exploitation before mixed gatherings of "social 
evil" films, intended at the time of their making solely 
for showing to soldiers. That these pictures have a 
mission this journal indicated in its review of several 
weeks ago, but this mission is not fulfilled when they 
are thrown on the screen unsurrounded by such safe- 
guards as are obvious — safeguards plainly in the 



interest of public decency. They are not subjects that 
should be commercialized, not even by the United 
States Government, and if any officer of the Govern- 
ment has been a party to the sale and consequent 
indiscriminate, unsupervised showing of these pic- 
tures to unsegregated groups the National Associa- 
tion would perform a public service if it should un- 
cover his identity and tell the people about it. 

The New York World, in a news story, announces 
that the National Association by its action tacitly 
admitted the recent charges of the female fifth deputy 
police commissioner concerning immoral and salacious 
films. If the outburst of Mrs. O'Grady was precipi- 
tated by the exhibition of Government-made films 
there may be a shade of truth in the statement. If 
there be truth in it the men of the industry have a 
right to demand of the Government that no action be 
taken by any of its officers that will subject the motion 
picture business to contumely. The motion picture 
interests have supported the Government whenever 
and wherever there was a chance to do so. The indus- 
try is not entitled to, nor does it claim, any particular 
credit for the performance of its duty. It does have 
a right, however, to ask from the Government the 
same protection of its business reputation that is 
accorded to any other division of commercial activity. 

The decision of the National Association will make 
for better pictures. What is of more importance it 
will go far to eliminate the few bad pictures, and that 
means better business for every one who is deserving 
of it. 

Faith in the Future 

NO more favorable indication of the health and 
prosperity of the moving picture industry could 
be desired than the week-after-week news of 
building activities all over the country. This week 
brings another refreshing chronicle — that of expan- 
sion in the Northwest, New England and the Middle 
Atlantic section, represented by Philadelphia. Three 
colossal structures are going up in Minneapolis, St. 
Paul and Duluth ; four houses representing an outlay 
of a million and a quarter are under way in Spring- 
field, Ansonia and Stamford; while Philadelphia will 
soon erect six photoplay theatres, with capacities 
ranging from 2,000 to 4,000 and the expenditure total- 
ing more than $3,500,000. 

The erection of these new picture palaces indicates 
a confidence in the future of the industry. The capital 
going into them is looking ahead. The slipping of the 
building leash by the conclusion of the war, bringing 
daily news of construction activities, demonstrates 
besides the faith of the exhibitors in the backing of 
the public. 

At Large in Winnipeg: A Humorist 

OUR Canadian correspondent sends word of the 
suggestion made in Winnipeg that returned 
soldiers be appointed to the Manitoba board of 
censors. The story points out that the intimation is 
due to the apparent fact that "seasoned warriors 
generally are the possessors of broad minds, fair 
judgment and practical intellect." The statement is 
made that no action has been taken as yet. 

Which surely is cause for regret. We are speaking 
of the matter contained in the preceding sentence. 
But is there any one in Winnipeg or anywhere else 
who does not know that the very possession of "broad 
minds, fair judgment and practical intellect" as a 
general rule is sufficient in itself to establish disquali- 
fication for the job — that is, in the minds of those who 
most loudly do clamor for censorship? 

Much might be written on this subject. The possi- 



808 



THE MOVING PICTURE WORLD 



May 10, 1919 



bilities for speculation are seemingly endless. Just 
what productions would most likely be put under the 
ban by a soldier board — a board composed of men just 
back from service, where they had seen little in the 
way of amusement? Of course, prize fights, abhorred 
by all reformers, would be the first to feel the scissors ; 
and then again bathing comedies would be removed 
from the screen pronto. With slapstick surely soldiers 
would have no patience. The "cooties" in "Shoulder 
Arms" would be declared out of order as being — well 
— indelicate and offensive to the finer sensibilities. 
But why go further? 

Your average soldier most closely approximates 
"the man with the bark on." He has no patience with 
cant. He estimates men by what they have done, not 
by what they pretend. So, after all, we fear there is 
no chance for their employment as censors. 

Sunday Privileges Bring Responsibilities 

SUNDAY pictures are now legal in the State of 
New York. The moving picture exhibitors have 
many friends who have supported their cause 
with feelings of confidence that any powers granted 
them would be well and wisely used. The opponents 
of the exhibitors who made dire predictions as to the 
outcome of Smiday pictures and prophesied all kinds 
of Sabbath desecration will now be more censorous 
and critical than ever. They will wear spectacles of 
"extra magnifying power" and will keep a record of 
all delinquencies so that they may be fortified with 
material to attack the "Sabbath breakers" next year. 
The future of Sunday pictures, therefore, is no 
longer in the hands of the opponents, but the exhibi- 
tors themselves must "make good," justifying their 
friends and covering themselves with credit. If next 
year, in addition to their present friends, they have an 
army of new ones, together with satisfied authorities 
and confounded opponents, they will deserve well. 
Moreover, more than forty states in the Union are 
looking to New York in these matters. Suffice it now 
to subjoin the opinion of the Brooklyn Eagle at this 
important time : 

Our hope is that the motion picture magnates will realize 
that a new responsibility is put upon them. Films of dignity, 
of character, of educational value are available. If tawdry 
eccentricities were cut out on Sundays, if the drama oflered 
on that day were classical or artistic, or both, -opposition 
would gradually disappear. But if the reverse is the 
magnates' policy they may as well be warned that Sunday 
restriction will come back, for this state is not ruled by 
its city population, and Albany is not always or often 
responsive to the East Side element of Manhattan. 

Delivering the Goods 

THERE is no going behind the returns ! The 
goods arc being delivered! High-grade pic- 
tures in greater numbers than ever before are 
being shown to the public. In the Broadway theatres, 
New York, the week of April 27 Cecil B. De Mille's 
Artcraft production, "For Better, for Worse": Harry 
Garson's "The Unpardonable Sin," starring Blanche 
Sweet, and Goldwyn's "The Stronger Vow," with 
Geraldine Farrar, were shown. The previous week 
had seen Elsie Ferguson in "Eyes of the Soul," an 
Artcraft picture. 

The week of May 4 promises Nazimova in Metro's 
gorgeous production, "The Red Lantern": the First 
National release, "Mary Regan," starring Anita 
Stewart, and the Salvation Army picture, "Fires of 
Faith." Seven subjects of so fine a calibre in three 
weeks is a record of which to be proud. The list of 
other high-class pictures released lately is propor- 
tionately large. 



Making Friends with Newspaper Men 

NO better advice can be given any exhibitor than 
"Know the newspaper men in your own town." 
It should be more than an acquaintance ; the 
contact should be close enough to constitute real 
friendship. On another page we tell the story of what 
this friendship meant to Mr. Maloney, manager of the 
Strand in Fort Worth. The theatre man was con- 
fronted with a situation — one in which he found his 
house booked to show a pretentious subject, but lack- 
ing the wherewith that would exploit it. There were 
no heralds, posters, press sheet, slides, or any of the 
accessories usually accompanying, or rather antici- 
pating, the film. Mr. Maloney called on his newspaper 
friends, and he leaned on his club chums. In spite of 
the initial handicap the picture was viewed by throngs ; 
and it was well advertised, too, both in the news- 
papers and by word of mouth. 

Speaking about the possibiHties of an alliance 
between the picture showmen and the newspaper men 
of his city, a suggestion has come to us as this is being 
written. When you, Mr. Exhibitor, talk with your 
local newspaper man about the manner in which he 
ignores the news value of motion picture announce- 
ments, and incidentally mention the large amount of 
space given to sporting news, don't intimate that the 
latter be curtailed in any way. If you do you will 
create antagonism. Ask him to establish an extra 
department. 

One argument exhibitors may use in this connec- 
tion — and beyond question it is a good one — is that 
for every additional subscriber put on the presses of 
a daily newspaper there is an increase in the value of 
the advertising. In other words, the increased circula- 
tion makes the paper more valuable to every merchant 
employing those columns to exploit his goods ; and 
the newspaper may accordingly charge increased rates. 
So it works out that the publisher gets his return — 
his monetary return — from printing motion picture 
news, not necessarily from the exhibitors, but from 
every advertiser using his columns. 

The Right Way to Remove Misunderstandings 

THE exhibitors and exchangemen of New York 
City have adopted a sane way of removing mis- 
understandings. On Wednesday, April 30, the 
members of the F. I. L. M. Club and the exhibitors of 
New York inet in open session and talked plainly. 

Among the suggestions submitted by the exhibitors 
for the consideration of the exchangemen — and assur- 
ance was given that they would receive thoughtful 
attention — were exhibitor representation on the griev- 
ance committee of the exchangemen ; a standard con- 
tract to be used by all exchanges ; acceptance or rejec- 
tion of contracts within seven days after signing, and 
the elimination of the deposit or the payment of 6 per 
cent, interest. 

Europeans Want No War Plays 

WAR plays are taboo abroad, according to Ches- 
ter Beccroft, American rej^rescntative of the 
.Scandinavian Film .Xgency, just returned to 
the United States from an eleven weeks' trip covering 
England. Denmark, Sweden, Norway, Finland and 
France. Of things military the men and women on 
the other side have had their fill in the last five years. 
There is a scarcity of motion picture theatres abroad. 
Mr. Beccroft points out, and adds that under post-war 
regulations foreigners are debarred from building. 
Europeans like American ])icture-making methods, 
and arc adopting them. 



May 10, 1919 



THE MOVING PICTURE WORLD 



809. 



Personal and Otherwise 

JESSE GOLDBERG, of the Frohman 
Amusement Company, just one 
month since his departure to the 
Coast, has returned to New York. He 
is enthusiastic over the two-reel west- 
ern productions by the Frohman Com- 
pany, and says he will give a trade 
showing the latter part of next week. 

* * * 

The Sawyer and Lubin Pictures Cor- 
poration, by additions to their newly 
furnished and decorated offices, is shar- 
ing the eleventh floor of the Longacre 
Building about fifty-fifty with the 
Metro. 

Phil Kauffman, from Toronto, repre- 
senting the Allen interests, is in town. 
He is stopping at the Astor. 

* * * 

We announce with much regret the 
death of the father of Irving Cohen, 
manager of the Sixty-eighth street and 
Rex theatres, New York. Mr. Cohen 
is an honored member of our industry 
and his many friends extend to him 
their deep and sincere sympathy. 

* * * 

C. J. Meegan, publicity director for 
General Film, during the time George 
Kleine was general manager, has been 
employed by the Knights of Columbus, 
in a clerical capacity. Mr. Meegan is 
contemplating going to Cuba as a rep- 
resentative of a large commercial con- 
cern. 

if * ^ 

Wid Gunning, who has been in New 
York for the past two weeks, will re- 
turn to Los Angeles, the week of May 
8. 

* * * 

The executive offices of the United 
Artists Distributing Corporation, now 
occupy the rooms in the Godfrey Build- 
ing, hitherto tenanted by General Film. 

* * * 

Lewis Boche, manager of the Electric 
Theatre Supply Compan3^ of Philadel- 
phia, was in town during the conven- 
tion of the First National. With him 
was A. G. Buck, associated with Harry 
Schwalbe, of Philadelphia. 

Harry Crandall, of Washington, D. C, 
was in New York last week with Mrs. 
Crandall and their daughter, Ethel. 
Harry did a lot of business while here, 
but we are glad he gave us an oppor- 
tunity of meeting part of his family, 
whose hospitality we have enjoyed on 
many occasions when visiting the Na- 
tional Capitol. 

*• * * 

George Germain, as salesman, goes to 
Buffalo with Select's new branch mana- 
ger, A. W. Moses. 

* * * 

We met Fred P. Elliott, of the Clinton 
Square, Theatre, Albany, at the Astor, 
the other day. He has in mind the 
building of a larger house at the state's 
capital. 

* * * 

J. M. Franklin, of the' Strand, Hali- 
fax, N. S., wrote us a few days ago that 
he has given a special showing of the 
"Life of Nelson," a feature made in 
England. He speaks of it in glowing 
terms. 

* * * 

P. S. Greenburg, Philadelphia repre- 
sentative of the Capital Film Company, 



was in New York during convention 
week at the Hotel Astor. He will re- 
main in New York for several days and 
says it is very probable that the Capital 
will establish an office here in the film 
centre. 

While talking with Mr. Greenburg, 
we were introduced to F. H. Smith, of 
the home office of the Capital Film Com- 
pany, located at Indianapolis. 

* * * 

Vitagraph has made many marked im- 
provements in the rearrangement of 
their business offices at 1600 Broadway. 
The space which was used for the ship- 
ping and distribution of posters and 
printing is now occupied by the execu- 
tive office staff. 

* * * 

In the course of saunterings on the 
film trail the past week, we met up 
with the following out-of-town visitors 
to Manhattan : Ludwig Schinaler, 
Nathan Ascher and F. O. Neilson, of the 
Mickey Film Corporation, Chicago; 
Tom Moore, of Washington, D. C. ; Sol 
Lesser and T. L. Tally, of San Fran- 
cisco; Alfred S. Black, of Rockland, 
Maine; John A. Schuberg, W. P. Dewees 
and R. A. Scott, of Vancouver, B. C. ; 
A. Cubberly of Ruben & Finklestein, 
of Mineapolis, and N. J. Flynn of Rich- 
ard and Flynn, Kansas City. 

* * * 

We are told that Sam Suchno, of Al- 
bany, N. Y., has taken over Proctor's 
.•\nnes, which he will remodel for a mod- 
ern motion picture house. He also has 
under consideration the building of a 
new theatre in the fall. 

* * * 

Mary Pickford has taken her depart- 
ure from the Coast and will arrive in 
New York, on Friday, May 2. 

* * * ■ 

William S. Hart is in our midst and 
camping at the Hotel Claridge. 

* * * 

J. W. Flynn, general manager of the 
\'itagraph Distributing Company, is on 
his way to California. He will stop at 
the X'itagraph exchanges en route. He 
will be gone about three weeks. 




President Price Meets 

Trade Paper Editors 

OSCAR A. PRICE, president of the 
United Artists, which organiza- 
tion sometimes is referred to as 
the Big Four, was the guest at 
luncheon of the editors of the five mo- 
tion picture trade papers at their week- 
ly get-together April 25. Mr. Price 
frankly is seeking information about the 
making and distribution of motion pic- 
tures. He makes no pretense of hav- 
ing any advice to impart on these sub- 
jects. 

The former officials of the railroad ad- 
ministration is a likable man to meet. 
He is without frills. His gray hair 
seemingly is no indication of his age. 
His face is j^outhful, yet bears the im- 
press of the stamp of experience in 
large affairs. He is one of those who 
acquire knowledge fast. 

Perhaps Mr. Price's idea of success 
was summed up in his reference to one 
of his former associates, a man who 
has attained eminence in the United 
States Army and whose name had been 
mentioned by one of the party : "You 
call him a genius. So he is. You will 
notice that most men who are credited 
with possessing that attribute have a 
capacity and a will to work eighteen 
hours a day. That is what he does." 

Mr. Price saw service in the Span- 
ish-American war, emerging a first lieu- 
tenant. He is a former newspaper man. 
Incidentally he is a type for which there 
always is room in any industry. That 
among the motion picture fraternity the 
chief of the United Artists will be voted 
a welcome addition is a foregone con- 
clusion. 



Boston Director for Broadway. 

Signor Ronualdo De Martin, formerly 
of the Boston Symphony Orchestra, has 
been engaged by B. S. Moss to conduct 
the New American Symphony Orches- 
tra of forty pieces at the Broadway 
Theatre, which will open Friday night 
under the direction of Mr. Moss, with 
"The Unpardonable Sin," the big multi- 
reeler, as the chief pictorial attraction. 
The members of this orchestra are so- 
loists of individual distinction, and rep- 
resent the pick of the country's sym- 
phony field. 



O'Shea Returns to the Universal. 

James O'Shea, who started his picture 
career as a member of the business de- 
partment of the Morosco plant, has re- 
turned to the Universal. O'Shea made 
"The Rummy" and "Jim Bludso" for the 
Fine Arts. Now that he is with Uni- 
versal he will soon be seen in support 
of Neal Burns in the comedies being 
produced by Al Santell. He has been 
assigned a heavy role in "Father Was 
Wise," a comedy in which Neal Burns 
and Josephine Hill are starred. 



Oscar A. Price 

President of United Artists. 



Goldwyn Distributor Knighted. 

Oswall Stoll, one of the most impor- 
tant amusement men in England, man- 
aging director of the Coliseum Syn- 
dicate and distributor of Goldwyn pic- 
tures in the entire United Kingdom, has 
just been knighted for his work during 
the war, which aided greatly in keep- 
ing up the morale of the British army. 
Mr. Stol! — now Sir Oswald — contributed' 
liberally to all the war charities, and 
did his most important work throuith 
the arranging of amusements for the 
soldiers. 



810 



THE MOVING PICTURE WORLD 



May 10, 1919 



ROBERTSON-COLE CREATES NEW BRAND 

Exhibitors Mutual to Release "Superior Pictures" — 
First One Is Warner's "The Man Who Turned White" 



ROBERTSON-COLE announces that, 
beginning with the first of June, 
they will inaugurate a new brand 
of attractions which will be: known as 
■"Superior Pictures." 

Only the most pretentious and vital 
photoplays, with a stirring public ap- 
peal, will be released by Robertson- 
Cole through Exhibitors Mutual under 
this category. 

H. B. Warner, in the Jesse D. Hamp- 
ton attraction, "The Man Who Turned 
White," a big, pulsating photodrama of 
the ever-interesting, mysterious sands 
which lie down behind the Mediterra- 
nean, will be the initial Superior Picture 
released by Robertson-Cole. 

Superior Pictures will be "specials" in 
every sense of the term, and must pos- 
sess an extraordinary box office value 
before going under this classification. 

Superior Pictures All "Specials." 

Robertson-Cole is taking its keen 
judgment on inaugurating the series 
with "The Man Who Turned White." 
This Warner picture is hailed as one of 
the most finished products ever sent out 
of the West. 

After a most exhaustive study of the 
motion picture situation Robertson- 
Cole have come to a decision regarding 
the real merit of "Special" productions, 
and with the inauguration of Superior- 
Pictures these views will be put into 
practice. Any photo play which is re- 
leased as a Superior Picture will have 
to be a "special" in every respect, it is 
said. And no production will come un- 
der the classification of Superior until 
it has passed the test of rigid per- 
fection Robertson-Cole has arranged for 
these offerings. 

In their study of the field, the Robert- 
son-Cole officials have found that spec- 
tacles do not always attain the "spe- 
cial" class in the eyes of the public. It 




is the public which must be eventually 
satisfied, and it is the box office as well 
as the artistic merit which will be con- 
sidered by Robertson-Cole in the selec- 
tion of Superior Pictures. 

May Be Sure of Superiors. 

Exhibitors may feel certain, Robert- 
son-Cole promise, that when they book 
a Superior Picture they are obtaining 
a "special in every sense — a production 
of the first rank." 

"The Man Who Turned White" was 
screened in New York last week, and 
was hailed as one of the biggest and 
best pictures Robertson-Cole has ever 
handled for American distribution. 
Money was spent lavishly, though care- 
fully, it is said, on "The Man Who 
Turned White." An entire Arabian vil- 
lage was built for this picture, elab- 
orate interiors were erected in the 
Hampton studios, and the entire coun- 
try was scoured for the finest type of 
Arabian horses. 

The supporting cast contains all 
prominent players, with the beautiful 
Barbara Castleton as leading woman. 



Emerson-Loos Investigation 
Tour Shows Need of Stories 

JOHN EMERSON and Anita Loos, 
the well-known writers and pro- 
ducers for Paramount, have re- 
turned to New York after a trans- 
continental tour, undertaken for the 
purpose of investigating conditions in 
the industry, getting closer to the audi- 
ences and theatre managers, and thus, 
with their fingers on the film public's 
pulse, determining what is required for 
their future productions. 

When Mr. Emerson and Miss Loos 
were interviewed upon their return, they 
concluded their discussion of the whole 
situation throughout the country, by 
saying, "They don't need more stars or 
new ones, they don't need more direc- 
tors or better ones, they don't ask for 
more artistry or more elaborate settings, 
the public is not looking for new tricks 
of the camera or in lightings, but they 
certainly do want more good stories." 

Mr. Emerson and Miss Loos visited 
over twenty of the larger cities and no 
less than thirty smaller communities, 
where they tested out their plan pre- 
cisely as they did in Chicago, Denver, 
Kansas City, San Francisco and other 
large cities. Mr. Emerson appeared be- 
fore a number of men's clubs, while 
Miss Loos spoke to more than forty 
women's organizations. After every ad- 
dress they invited open discussion by 
their hearers and in this way gained a 
very accurate idea of what the better 
class of the public wants. They also 
interviewed theatre managers, managers 
of exchanges, and people in all walks 
of life. 



Did You Say "Money Corral"? 

It looks like William S. Hart in "The 

Girl Corral." but Artoraft says 

it's "Money." 



Cummings With Famous Players-Lasky. 

Irving Cummins has been placed under 
contract by Famous Players-Lasky Cor- 
poration to appear in pictures made on 
the Pacific Coast, starting July 1. 

Mr. Cummings has just coinpleted 
work in "Street Service," doing a heavy 
role, under the direction of Hugh Ford. 




Tom Santschi. 

Favorite featured in Fox plays. 

Prior to that, he appeared in Ethel Clay- 
ton's picture, "Men, Women and Money," 
for Paramount. Among the screen stars 
Mr. Cummings has supported are Clara 
Kimball Young, Nazimova, Florence 
Reed, Pauline Frederick, Hazel Dawn 
and Ethel Barrymore. He also played 
an important part in Maurice Tour- 
neur's production, "The Whip." 



Want Ways of Securing and 
Protecting Patents Changed 

REFORM of the procedure covering 
the securing of patents will be 
agitated early in the coming ses- 
sion of Congress, and a number of bills 
have already been prepared to cover 
what are considered needed changes in 
the present methods of securing and 
protecting patents. 

For years, it is declared, individual 
inventors, manufacturers and attorneys 
have endeavored to secure needed re- 
forms, but have failed because of lack 
of unanimity among those working to- 
ward that end. The patent committee 
of the National Research Council, how- 
ever, composed of some of the leading 
scientists, inventors and patent lawyers 
of the country, has completed an in- 
vestigation of the Patent Office and 
patent system and have determined 
upon suggestions which will be included 
in four bills which have been prepared 
for submission to Congress. 

The proposed measures will call for 
the establishment of a single court 
of patent appeals, the separation of the 
Patent Office from the Department of 
the Interior and its elevation to the 
position of an independent bureau; in- 
creases in the salaries of examiners, so 
as to enable the Government to secure 
the men best equipped for the work; 
and an amendment to the Revised Stat- 
utes enabling the patentee in all suits 
where the patent has been found valid 
and infringed to recover at least a rea- 
sonable royalty or other form of general 
damages. 



They Can't Walk Back 

Buy Bonds to the Limit 



May 10, 1919 



THE MOVING PICTURE WORLD 



811 



ROTHACKER WAS HIS "WRECKERSHIP" 

Man Who Pioneered Fields of Film Manufacturing 
and Motion Picture Advertising Edited "Signal" in 
Wieser, Idaho, and "Wrecked". Freight as Side Line 



THE editor of the Wieser Signal, 
Wieser, Idaho, put on his coat. It 
was an hour past noon and the 
sheet was off the press. His work for 
the day, not only as editor, but as star 
reporter, office boy, business manager 
and advertising expert was done. Con- 
sequently he was on his way to the 
freight station to make a little money. 
Fifteen minutes later saw the editor, 
or rather the composite staff, of the Sig- 
nal, Wieser, Idaho, in shirtsleeves and 
a stream of perspiration wrestling 
freight in and out of the cars at the 
station for the munificent wage of 
thirty cents an hour. 

Editorship and Wreckership. 

Watterson R. Rothacker was "on his 
own." The clean-cut chap who to-day 
owns the Rothacker Film Manufactur- 
ing Company, Chicago, who pioneered 
not only the independent printing and 
developing field, but the realm of ad- 
vertising through the motion picture, 
was recuperating his fortune by editing, 
etc,., etc., the Wieser Signal for a sal- 
ary and wrecking Wieser freight for a 
wage. He was editor-wrecker, because 
the Holy Terror gold mines in the Thun- 
der Mountain district, of which Wieser 
was the geographical advance agent, 
had played the wrecker to the gold he 
had invested therein. 

Not that he wasn't fitted for either 
editor or wreckership. The very fact 
that "Marse" Henry Watterson, famed 
through his association with the Louis- 
ville Courier-Journal, was his godfather 
and intimate friend, was enough to qual- 
ify him in the journalistic race, even 
if his folks before him hadn't been own- 
ers of a chain of newspapers in Salt 
Lake City, Denver, Omaha and Has- 
tings. And his football training at 
Lewis Tech in Chicago had fitted him 
beyond peradventure of a doubt in the 
art of tackling freight. The graceful 
trick of taking a runner out from be- 
hind, mastered on Tech's gridiron, was 
responsible, also, for the versatility he 
displayed in bringing the loping steer 
to earth during the year he tarried with 
the Mule-Shoe Bar ranch in Colorado. 

But the atmosphere of the cattle 
ranch, the freight platform, and night- 
day-city-editorial-managing room of the 
Wieser Signal was far removed from 
that of the room in the Biltmore, New • 
York, when the Moving Picture World 
man called to interview Watterson R. 
Rothacker, probably the most success- 
ful man of his age in the film industry 
to-day. Mr. Rothacker's little girl will 
put thirty-four candles in his birthday 
cake on May 6. 

Nothing of Wieser at the Biltmore. 

The desk in Mr. Rothacker's room at 
the Biltmore was littered with tele- 
grams. One of them he read to the 
World man, and the wire told that the 
negative of "Daddy Long Legs," Mary 
Pickford's first First National, had left 
Los Angeles for the Rothacker plant in 
Chicago. A conversation on the tele- 
phone brought .forth the information 



By William J. Reilly 

that work on the Anita Stewart fea- 
ture, "Mary Regan," another First Na- 
tional, was going on at the printing 
plant. 

The First National is one of the many 
producing concerns whose film the 
Rothacker Film Manufacturing Com- 
pany prints and develops. May is the 
birthday month of Mr. Rothacker and 
his plant both, and the plant will cele- 
brate this May the ninth anniversary 
of its foundation. 

Back in 1910, after three years as Chi- 
cago manager of the Billboard, Wat- 
terson R. Rothacker saw the possibil- 
ities of an independent printing and de- 
veloping company which would, by vir- 
tue of the investment represented by 
its formation and the building of its 




Watterson R. Rothacker. 

"A regular fellow" who has broken ground 
in new fields of the industry. 

plant, complemented by the employ of 
a corps of expert chemists, turn out 
more satisfactory prints than those 
made by the employes of the various 
producers in their own laboratories. Mr. 
Rothacker figured that an independent 
concern, to which the producers would 
farm out their negatives for printing 
and developing, would have to turn out 
so fine a quality of print in order to 
make the investment a real, paying 
proposition, that it would be inevitable 
for the producers to keep their nega- 
tives away from his plant. 

Successful Years of Film Making. 
The nine years of life of the Roth- 
acker Film Manufacturing Company 
have been nine years of success. In 
1914 Mr. Rothacker bought out the in- 
terests of Carl Laemmle and R. H. 
("Bob") Cochrane, who had always main- 



tained an interest in him and in his 
business undertakings, so that ^he has 
had complete control of the company 
for the past five years. 

The Chicago plant is a model of fire- 
proof construction, even down to the 
office furniture. It has every modern 
facility for perforating, cleaning, de- 
veloping, printing, washing, inspecting, 
tinting and toning film. Each scene is 
exactly tested and timed and the ideal 
printing time established. Mr. Roth- 
acker's experts, mostly college men and 
trained chemists, tackle any proposition 
from ten feet to a million. His research 
department is constantly at work seek- 
ing to better established processes or 
to devise newer and better ones. The 
repair service follows the prints of every 
exchange. 

Working on Color Standardization. 

The Rothacker brain is never at rest. 
Right now it is working on a scheme 
for the standardization of colors used 
in tinting and toning. This scheme will 
give every shade of every color a trade 
name so that a producer can specify ex- 
actly and definitely what shade of blue, 
for instance, he wants used on a set 
of night scenes. These names and col- 
ors eventually would be standardized in 
every laboratory in the country. 

Mr. Rothacker will establish on the 
Coast and in New York a service station 
where directors may have a negative 
developed and see the original print 
without the loss of time. 

In regard to American chemicals, Mr. 
Rothacker said: "I have every faith 
in the American chemist. We are using 
American chemicals and find them sat- 
isfactory in every use and process." 

Speaking of the printing and develop- 
ing situation in general, Mr. Rothacker 
said, "The exhibitor to-day knows a 
poor print from a good one, but there 
was a time when he didn't know and 
didn't care. Hundreds of thousands of 
dollars may be put into the production 
of a picture, but if the print turned out 
is a poor one, the photoplay is a ghastly 
failure. The importance of proper 
printing and developing cannot be over- 
estimated." 

Makes Anything to Order. 

The plant in Chicago is equipped with 
a modern six-set studio, and the Roth- 
acker company will make anything to 
order from a single reel industrial pic- 
ture to a multiple-reel feature. Mr. 
Rothacker was the pioneer in the busi- 
ness of making motion pictures for ad- 
vertising purposes. Backing Up the 
idea that a good picture is worth more 
in the presentation of any thesis than 
a million words, he formed a company in 
conjunction with Carl Laemmle and 
"Bob" Cochrane to make industrial pic- 
tures. The long list of concerns for 
which he made special advertising pic- 
tures includes the names of Du Pont 
Powder, Postum, Northern Pacific, Win- 
chester Repeating Arms, Atlas Powder, 
Burroughs, Packard, and Armour & Co. 
The work is still going on in fine shape 



812 



THE MOVING PICTURE WORLD 



^Fav 10. 1919 



as the Rothacker firm has every facil- 
ity, including camera men, scenario 
writers, a studio, and the big printing 
and developing establishment. Crews 
are constantly at work turning out 
single reels for industrial organizations 
and civic bodies. 

Mr. Rothacker's articles on motion 
picture advertising in the London Bio- 
scope attracted worldwide attention, 
England particularlj' being stirred by 
the ideas of this enterprising and far- 
sighted Yankee. Another of Mr. Roth- 
acker's advertising stunts was that of 
going into a town, making pictures of 
the people and their various organiza- 
tions, and then showing the townsfolk 
their celluloid doubles on the screen on 
a percentage basis with a local thea- 
tre. Mr. Rothacker, however, gives 
credit for this idea to Carl Laemmle. 

Projects on the Way. 

The head of the Rothacker Film 
^Manufacturing Company is a producer 
also. He is about to put on the market 
a weekly super-scenic, a weekly maga- 
zine reel, a novelty reel, and a six-reel 
feature. 

"The future of the motion picture in- 
dustry is brilliant," was the way in which 
Mr. Rothacker modestly turned the re- 
mark of the World man to the effect 
that, for a man of thirty-four, he had 
done his "bit" in the infant industry. 
"We are on the eve of a newer era," 
he went on. "Better people are getting 
into the industry, and it is getting to be 
known as an industry and not as a game. 
It used to be treated like a carnival 
or a circus, but that is not true to-day. 
There is vision behind the work these 
days. A new era is ahead." 

And when the morning of that new 
day breaks the six feet of clean, trim, 
athletic manhood which goes with the 
name of a thoroughbred, Watterson R. 
Rothacker, will be seen on the horizon 




Elmo Lincoln Has Attained 
Stardom by Sheer Merit 

ELMO LINCOLN, who is soon to be 
featured by Universal in a new 
eighteen episode serial entitled 
"Elmo — the Might3%" has become a 
cinema star by sheer merit. 

In addition to being one of the strong- 
est men on the screen, five years in 
the studios under the direction of 
prominent producers have made Lincoln 
an actor of no mean ability. 

Born in Indiana in 1889, Mr. Lincoln's 
thoughts were turned to mechanical 
construction and engineering. At an 
early age he became a locomotive en- 
gineer and gradually drifted Westward. 
In 1913 while working for the South- 
ern Pacific out of Los Angeles, Mr. 
Lincoln was approached b}'^ a member 
of D. W. Griffith's staff and asked to 
go into pictures. Reluctant^' Mr. Lin- 
coln agreed and was seen on the screen 
for the first time in "The Battle of 
Elder Bush Gulch." Later he appeared 
in "Judith and Bethulia," "The Clans- 
man" and "Intolerance." 

Realizing that he possessed the proper 
physique and athletic prowess, Mr. Lin- 
coln was engaged to portray "Tarzan" 
in "Tarzan of the Apes." In this pro- 
duction he scored a tremendous hit 
and repeated this success in "A Ro- 
mance of Tarzan." He also was seen 
in "The Kaiser, the Beast of Berlin" 
as the blacksmith of Louvain. Mr. Lin- 
coln also appeared with Hobart Bos- 
worth in a number of Jack London 
productions and with Mae Marsh and 
Robert Harron in "The Shattered Idol." 



Hasn't Even Time to Part His Hair. 

'J'liiit s how l.usy Maxwell Kar^or is, 

director generaling at Metro 

studios. 



Says Harry Durant, 

Goldwyn Scenario Editor. 

What you're trying to do in the 
pictures is to tell a story, with 
all the development of plot, accu- 
mulation of interest, and climatic 
effect that you get in a short 
story. You can picturize a novel, 
but you've got to tell it with the 
swiftness and vividness that you 
get in the "singleness of effect" 
of the theoretical and hypothe- 
tical short story. And yet there 
is one essential difference. A 
story communicates itself through 
words ; the film story goes di- 
rectly to the eyes. In the one 
the brain makes the pictures for 
itself — in the other the pictures 
are made for the spectator and 
the mental energy needed to 
create images is saved for the 
doubly energetic realization of 
the theme already picturized. 

The result of this power of the 
|)ictures is to extend the action 
to the part of everyone in the 
scene. On the stage, the action 
is thrown from one character to 
another. It is true that the villain 
may I)c tugging at his revolver 
while the hero defies him, but the 
audience is listening to the hero's 
fine words. In a written story 
only one character can be pre- 
sented at a time. The limitation 
there is greater even than on the 
stage. On the screen, on the other 
hand, the action extends to every- 
one in the setting. The eyes of 
the audience watch every char- 
acter and every movement. 




Jackson Gregory. 

Author of "Six Feet Four" and other 
William Russell American features. 



Two Gaumont Employes 

Back from War Service 

LARRY DARMOUR, first lieutenant 
in the photographic division of the 
United States Signal Corps, is now 
out of the service and will soon re- 
sume his work as assistant to Pell 
Mitchell, editor of the Gaumont News 
and Gaumont Graphic. 

Mr. Darmour had many exciting ex- 
periences with the American Expedition- 
ary Forces. He worked on all sectors 
held by the L^nited States Army, and for 
three months was assigned to the Peace 
Conference in Paris. Among other in- 
teresting feats at the front he made 
the first Allied pictures of the emplace- 
ment of the "big Bertha," one of the 
long range guns used in the bombard- 
ment of Paris. Mr. Darmour's first for- 
eign camera service was won on the 
Henry Ford peace ship expedition. ■ He 
began his motion picture career in 1914 
with the Gaumont Company'. 

Another Gaumont man who has seen 
service and who has now resumed his 
duties with the company is Lucian 
Veuve, who is employed in the Flush- 
ing branch, although he expects to re- 
turn to his home country. I-Vance, in a 
few months. 

Air. Veuve was one of the first French- 
men in this country to return to France 
when war was declared in 1914. He 
immediately volunteered for service and 
was assigned to the foreign letters di- 
vision of the censors' office, and so well 
did he fill his post that Premier Cle- 
menceau wrote him a personal letter 
commending his work. 

Mr. Veuve received his honorable dis- 
charge on March 20, and returned to 
the United States. 



No tivo men ad-c'crlisr alike. If they 
did, there would be little pull in advertis- 
ing. But the man zvho does the best work 
is usually he hwo makes the most radical 
dcl^arturc from the average. 



May 10, 1919 



THE MOVING PICTURE WORLD 



813 



RUBBERNECKING IN FILMLAND 



THE old colony is busy, positively 
popping over with pep, stepping 
right along on high day and night; 
the studios all busy, with every head, 
every star, every director and every 
player working like a Trojan to make 
the Victory Loan a success. 

Down in Pershing Square there is a 
wonderfully realistic miniature ship call- 
ed the "Victory," and every night this 
vessel is manned by a crew of players 
captained by a star or a director, and 
the people pack themselves into the park 
like the proverbial sardines in the meta- 
phorical tin can, and they cheer and hur- 
rah and huzza and listen to the music 
and join in the choruses of the songs 
and look at the stars and — best of all — 
they buy bonds. 

It is a good thing Rubbernecking is 
full of rubber. It had to be stretched 
all over the map this week, and even 
then it didn't get but a modicum of the 
momentous happenings. 

National Builds Bit of Bowery. 

One day I went out to the National 
studios, where Director Bertram Bracken 
has got a section of little old New York 
set up in the lot for Henry Walthall's 
new play, "The Parted Curtain." Bow- 
ery stuff, with the elevated railway and 
a stairway that is practical enough to be 
climbed up on, and a lamppost that is 
not real enough to be leaned against 
unless you want a property man with 
a hammer in his hand and a baleful lo'ok 
in his eye to regard you with a look of 
scorn. 

Underneath the elevated stairs a row 
of fronts, stores, pawn shops, AIcGurk's 
Place, a window that might belong to 
a restaurant from the looks of its sign, 
which reads "He that cometh to me 
shall never hunger," but which is in 
reality a mission ; and next to that, the 
•Little Jumbo saloon, with a fine picture 
of a scoop of suds on its glass front. 
Putting on Scoop Stuff for the Drys. 

They were not shooting the street 
stuff, but I went in to one of the dark 
stages and found the interior of the 
Little Jumbo all set up, and Bert 
Bracken making drama on the sawdust 
floor. 

Henry Walthall and William Clifford 
were working in the scene, and Wal- 
thall's make-up was so good that I had 
to have him pointed out before I recog- 
nized him. 

Watching them make that scene in the 
barroom answered a question that I 
have long wanted answered. 

Bracken staged a bit of action that 
showed Clifford having a tilt with the 
Bartender. There was an extra in the 
scene, a little sawed-off chap. I don't 
know where they picked him up, but he 
was the exact type. 

The extra's part was to lend atmo- 
sphere to the scene by drinking a tall 
scoop of beer. When the time came he 
raised the glass to his lips, tilted back 
his head and let gravity do the rest. I 
never saw such simplicity and such ut- 
ter realism. 

When Retakes Add to Gayety. 

I have often wondered what it was 
that the players drank in movie bar- 
rooms. After that scene I began to sus- 
pect. Then Bracken said, "We'll take 
it again." A smile of beatitude over- 
spread the extra's face, and my sus- 



Players Positively Popping 

with Pep to Pusli tlie Vic- 

iory Loan Over the 

Highest Top 

By Giebler 

picions grew stronger. They started 
the camera and again the extra ele- 
vated the scoop and again the liquor 
disappeared with pouring-it-in-a-i'at-hole 
realism. 

Bracken was still unsatisfied with the 
action, and once more the extra did his 
part, with never a gasp or a gurgle, 
never a slip to the machine-like smooth- 
ness of his work, and my suspicions be- 
came a certainty. I knew. 

I am casting no insinuations, making 
no inviduous allegations, but that chap 
was not drinking the cold tea with soap 
suds on it that many of us have been 
led to think is served over movie bars. 
There was too much dram-ah to his 
work for thai. 

Meets Up with a Crowd. 

I had a long talk with Mr. Walthall, 
and he told me about the play he was 
making and his part, which is a Wal- 
thall part down to the ground. 

Then I went over on another stage 
and saw William Seiter direct Carter 
De Haven and Flora Parker De Haven 
in a comedy dining room scene which 
was good and snappy. I saw Harry Pol- 
lard, who said he was going to start 
directing Bill Parsons "tomorrow" in 
a comedy, and Louis Chaudet wearing 
an overcoat and a megaphone practic- 
ing for his next Billie Rhodes feature. 

I then paid my respects to Isadore 
Bernstein and told him how much I re- 
gretted the fact that mj- old friend Smil- 
ing Bill and Mrs. Smiling Bill were 
not at the studio. 



After this I went over to Metro, and, 
as we would say back in Missouri, I 
ran "right smack dab" into a circus. 

Bert Lytell Digs Up a Collar. 

The circus, which was the most com- 
plete I have ever seen on a movie lot, 
was being used as a location for Bert 
Lytell's new feature, "One Thing at a 
Time O'Day," and Bert — talk ' about 
make-ups! He had on a suit of rube 
store-clothes and one of those clean- 
'em-yourself-with-a-wet-rag rubber col- 
lars that I thought went out along with 
free silver parades. 

Bert says he got the collar down in 
Sonora Town, the Mex quarter of Los 
.\ngeles, and he wouldn't take a whole 
dozen of imported collars for it. 

The circus, as I have said, was most 
complete, and Bert says he once trans- 
ferred the contents of a good-sized lake 
into the interior of three elephants to 
look at one not half so good. And there 
were three hundred extras sitting in the 
seats, having a good time and getting 
paid for it. 

John Ince was directing the circus and 
Webster Cullison was helping. Eileen 
Percy was supporting Lytell. Jules 
Hanft was the ringmaster, and Bull 
Montana was a trainer who got "One 
Thing at a Time O'Day" in shape to 
knock the tar out of Stanton Heck, who 
plays the heavy. 

Sounds Like a Regular Circus. 

There were all kinds of animals; a 
band dressed in tights ; a tall Uncle Sam, 
who kept bumping his head against the 
top of the tent; a trained goose, and a 
"mountain canary" with a colt — I sup- 
pose you call 'em colts — that was just 
a little over a month, and the cutest 
little thing! 

Bert says he is going to teach it to 
sing in his odd moments. 

It was hard work, but I finally man- 




D. W. Griffith Making Speech at the Opening of the Picture Players Bond Drive. 



814 



THE MOVING PICTURE WORLD 



May 10, 1919 




Hale Hamilton 

Demonstrating "Pep" in liquid form. 

aged to drag Theodore Taylor, who is 
doing the press work at Metro, away 
from the circus and over on the stages, 
where I found Charles Swickard work- 
ing out a scene from "His Father's 
Wife" written by my old friend, Ed 
Durling. 

Nothing Temperamental About 
Swickard. 

May Allison was playing the lead. 
Hugh Fay, Frank Curier, James Weston 
James, Walter Percival and Henry Mil- 
ler, Jr., son of the Henry Miller of the 
regular stage, were in the action, and 
Charlie was going along in the usual 
smooth and easy manner that always 
permits of his dropping everything and 
coming out of the set to give visitors 
a hearty handshake and a friendly greet- 
ing. 

On another stage Hale Hamilton was 
doping out "Full of Pep," a Latin-Amer- 
ican comedy under the direction of 
Harry R. Franklin. 

Hale was in the set entirely sur- 
rounded by bottles of his wonderful 
"pep," the stuff he uses to invigorate 
the population of a Central American 
city in the film, and stuff that we are 
going to be sadly in need of after July 
first in these United States. 

Alice Lake, ex-slapstick queen, Frank 
Malatesta and Alice Nolan were work- 
ing with Mr. Hamilton. 

Viola Dana was out on location with 
her company, making outdoor stuff for 
"The Pliant Patricia," and George D. 
Baker was getting ready to take a vaca- 
tion. 

Leonhardt Stocks Up on Cones. 

Monday night I went down to see the 
dedication of the ship Victory; saw the 
bottle of water from the River Rhine 
smashed over the bows ; heard D. W. 
Griffith make his impassioned and tell- 
ing speech ; talked to Harry Leonhardt, 
who had his usual job of taking care of 
the door and lost children. 

Last October, when Harry was guard- 
ing the gate at the Tank bond sale meet- 
ings he evolved a neat little system of 
taking care of the lost kids. As soon as 
a youngster would find its way to the 
tank, which it invariably did, Harry 



would have an announcement made to 
the crowd through a megaphone and 
then start filling the kid up on ice cream 
cones until its parents arrived. 

Harry says it is a fine scheme but it 
needs some kind of checking system 
to prevent the same kids from getting 
lost two or three times every night. 
One kid showed up the first hour of the 
first night of the present drive and said: 
"Well, here I am, lost again. Bring on 
your cones." 

The End of a Perfect Week. 

The next day I went out to the 
Christie plant and saw Al Christie ex- 
ercising his wonderful gift — I wish I 
had a word that would express ambid- 
exterity of mind. At any rate, Al has it, 
whatever it is that enables him to di- 
rect comedies, write stories, continuity, 
talk to half a dozen visitors all at once 
and keep on smiling at the same time. 

I watched Fay Tincher and Katherine 
Lewis putting comedy in classical danc- 




Bert Lytell and His Mountain Canary. 

Both members of the Lambs Club. 

ing; said Hello to Charles Christie, and 
a few brief words to Pat Dowling, edi- 
torial expert, and came away. 

That night I went down to the ship 
again, and watched Doug Fairbanks sell 
bonds, and saw Ted Reed, Doug's scen- 
ario editor, who used to be cheer leader 
of the Michigan University, work the 
crowd up to the boiling point of en- 
thusiasm and wake the echoes of the old 
town with their concerted roaring. 



Culbertson Wrote "Heads Win." 

The scenario for "Heads Win," a five 
reel picture which the Universal has 
just completed for the International 
Correspondence Schools, and which was 
given its initial showing at the Sym- 
phony Theatre, April 25 and 26, was 
written by Ernest Howard Culbertson, 
until recently on the scenario staff of 
the Universal. For a considerable time 
Mr. Culbertson was associated with Jack 
Cohn and edited Universal's Screen 
Magazine. 



High Class Publicity Aids 
Precede "Fall of Babylon" 

^I^HE publicity department of D. W. 
I Griffith's enterprises, headed by 
Robert Edgar Long, knows the 
"ins and outs" of first class promotion, 
a statement inspired by giving the 
"once over" to the press book for pic- 
ture showmen who shall play the latest 
Griffith production, "The Fall of Baby- 
lon." The work is done in high class 
style, proving that travelling with first 
class road shows or publicizing a real, 
big circus leaves its mark of showman- 
ship on the man who has thus learned 
his business. 

Matter Gets Intelligent Treatment. 

"The Fall of Babylon" gets intelligent 
treatment in the many and various press 
notices to hand for exhibitors who con- 
tract for the new Griffith presentation. 
Thej' are written in a style that will 
admit of an editor running them without 
mutilation or subsequent apogogy to 
himself or the owner of the sheet he 
edits. 

Program copy, advertising catch lines, 
twelve unduplicated advance notices, a 
set of mail-order announcements, a set 
of seat-sale notices, a full dozen of un- 
duplicated special stories and three un- 
duplicated reviews are printed in imi- 
tation typewriter type, on perforated 
sheets of vari-tinted paper — and all on 
one side of the paper and never an 
"upper case" display of words or expres- 
sions to torment the copy-reader who 
must finally pass the material along to 
the composing room, and that is all im- 
portant in publicity. 

All Done in "Big Time" Style. 

It's all done in "big time" style. The 
showman who gets it will have "longs 
and shorts," specials and advertising 
aids to help him win the elusive dollars 
from Mr. and Mrs. Public in slick and 
clean fashion. The newspaper-man 
who gets the Griffith copy will realize 
that the infant industry is growing into 
its place in the best company of theatri- 
cals. HILL. 




Katherine Lewis and Fay Tincher. 

Putting- a little "jazz" in classical 
stuff. 



May 10, 1919 



THE MOVING PICTURE WORLD 



815 



DEMILLE'S FINEST ACHIEVEMENT 

A Distinct Advance for the Man Who Directed It, the 
New Artcraft Picture, "For Better, For Worse," Is 
Rich in Matter That Lies Close to the Heart of Today 



AFTER all, no story is bigger than 
its theme! "For Better, for 
Worse," Cecil B. DeMille's latest 
and finest achievement in production, 
bears out this self-evident fact. It is 
the result of a combination of fortunate 
circumstances, and the Artcraft trade- 
mark has never been placed on a better 
picture. Taken from a play by Edgar 
Selwyn, the story has the advantage 
of true dramatic form which the screen 
version never forgets to respect. Jeanie 
Macpherson made the scenario, and her 
efforts deserve the name of photoplay. 
The characters reveal their lives by 
their own acts; no one is given the 
tedious task of explaining things at 
second hand. 

To go back to the theme, "For Better, 
for Worse" does tardy justice to the 
millions of -brave men who never wore, 
the United States uniform either here 
or abroad during the world war, but 
who helped to win the conflict by stay- 
ing at home, and, in the face of unde- 
served contempt, did their duty where 
they were needed most. Four persons 
are vitally concerned with the outcome 
of the plot, and their story is told with 
the help of every device known to the 
skilled dramatist. In place of the 
familiar triangle, the love motive is a 
four-sided affair, and there is no con- 
flict between honor and baseness. Two 
upright men love the same woman, and 
matters are complicated by the deep 
affection felt for one of the men by a 
young girl who is in every way worthy 
of him. The suspence is never broken 
until the very end, and the variety and 
vitality of incident keeps the interest 
always taut and in harmony with the 
scenes. 

A Test of True Courage. 

The opening of "For Better, for 
Worse" finds Dr. Edward Meade and 
his close friend, Richard Burton, rivals 
for the hand of Sylvia Norcross. Both 
men have enlisted for the war, and 
Sylvia, who favors Doctor Meade, is 
intensely proud of the spirit shown by 
the two friends. As Meade is trying 
on his uniform the head surgeon of the 
children's hospital where the young 
doctor has gained a fine reputation for 
performing difficult operations, enters 
the room and tells him his duty demands 
that he stay at home and attend to the 
helpless little ones under his charge. 
Meade pleads the need of surgeons in 
France, but the old doctor insists that 
his place is with deformed and injured 
children whose only hope of cure lies 
in the skill of the man they have learned 
to trust and to love. Convinced at last, 
Meade shows true courage by resigning 
his commission and remaining at home. 

Sylvia cannot see the matter in the 
right light. Disappointed at Meade's 
supposed want of courage she turns to 
Richard Burton, and is married to him 
on the day he sails for Europe with his 
regiment. Meade conceals the hurt in 
his heart, and devotes himself to his 
duties at the hospital. During this time 
Betty Hoyt, who has always loved Bur- 
ton, hides the wound in her breast in 
the same brave manner. Clearly defined, 



By Edward Weitzel 

founded on a phase of the war that has 
practically never been used and alive 
with sympathetic interest, this explana- 
tory section of the drama sets up a 
problem that will baffle most spectators. 
Novel War Scenes. 

The second step in the story is taken 
when Sylvia, now Mrs. Burton, starts 
aiding the families of the soldiers from 
the east side, and her automobile runs 
down a little girl. The child is an 
orphan, her father having been killed 
at the front and her mother dying from 
overwork. Sylvia has the sufferer taken 
to her own home, when she learns the 
orphan may never walk again. A search 
for the most skillful surgeon in New 
York brings the information that 
Doctor Meade is the only man left at 
home who is able to perform the opera- 
tion. Sylvia hesitates for a moment, 
but does her duty and goes to him. He 
readily consents to take the child's case, 
and devotes all his skill to her re- 
covery. 

In the meantime, over in France, 
Richard Burton is doing his part in the 
war. In a novel and gripping series of 
incidents that get away from the 
familiar trench scenes, he is shown 
calmly facing almost certain death in 
the discharge of his duty. He is terribly 
wounded, and, when he recovers suffici- 
ently to realize his condition, finds he 
has lost his right hand, and the left 
side of his face has been almost de- 
stroyed. Shrinking from himself and 
the thought of the feeling he may 
arouse in the woman he loves, he ex- 
tracts a promise from one of his com- 
rades that he will tell Sylvia the man 
she married has been killed. 

The Return of Richard. 
Back in New York fate is taking a 
further grip on Sylvia's life. She has 



watched Doctor Meade's care and 
tenderness toward the litle orphan, and 
has come to understand his splendid 
courage and fine nature. When the 
news is brought of Richard's death she 
turns to the man she has always really 
loved. Betty Hoyt accuses her of lov- 
ing him, and she cannot deny the 
charge. With the injured child now well 
and playing near them, Doctor Meade, 
after waiting a proper length of time, 
asks Sylvia to become his wife, and she 
consents. On the night their engage- 
ment is to be announced Richard Bur- 
ton returns. Wonderful surgery has 
restored his face to a near approach of 
its former condition and supplied him 
with a substitute for his hand. Im- 
patient and eager to see his wife, he 
hurries to the house. The first person 
he meets is Betty. The warmth of her 
greeting inspires him with new hope 
that Sylvia will not shrink from him. 
Betty brings husband and wife together. 
Bet^veen Love and Duty. 
Overcome at first, Sylvia tries to do 
her duty. She conceals her repugnance 
at Richard's scarred face, and throws 
her arms about his neck. While he is 
being toasted as a hero by the guests, 
Sylvia and Doctor Meade face the situa- 
tion, and it is agreed that Richard has 
the first claim. The physician goes to 
his home without betraying his second 
disappointment, and Sylvia prepares to 
take up her life as best she may. She 
finds Richard waiting for her in her 
room. He is beaming with joy and 
affection. As he takes his wife in his 
arms she can no longer hide her aver- 
sion for him. Quick to understand, he 
reproaches her bitterly and leaves the 
room. In the hall he meets Betty, and 
tells of what has happened. Her own 
joy shows itself in her face. She makes 
it so clear how gladly she will take 
Sylvia's place in his life that the sensi- 




Gloria Swanson Has Just Received News of Her Husband's Death. 

Elliott Dexter is seen in the background in this scene from 
"For Better, For Worse." 



816 



THE MOVING PICTURE WORLD 



May 10. 1919 



ble hero puts his arms about her and 
accepts his happiness without further 
delay. Sylvia, whose sole thought is to 
get to Meade, hurries to his home. He 
is seated in a big chair, the little orphan 
asleep in' his arms. Sylvia explains that 
she tried to give herself to Richard, but 
her love for his rival was too strong. 
Burton has followed Sylvia. The ex- 
planations which ensue bring peace and 
contentment to the four persons whose 
lives have come so near to being 
wrecked. 

Cecil B. DeMille Uses His Best Skill. 
There is no denying the artistic and 
commercial value of such a story. Up 
to the minute in theme, dignified m 
tone, adroitly proportioned and correctly 
presenting a collection of human beings 
that interest by their sterling qualities 
and dramatic incidents of their lives, 
"For Better, for Worse" has received the 
benefit of Cecil B. DeMille's best skill. 



His direction has given it the tempo, 
distinction and perfect play of every 
feature required. The war scenes are 
short in point of time, but brilliant 
in originality and execution. A few 
brief flashes of a symbolic nature is the 
only departure from the drama treat- 
ment of the story. 

The cast is in close harmony with 
the requirements of its several roles. 
Elliott Dexter as Dr. Edward Meade, 
Tom Forman as Richard Burton, Gloria 
Swanson as Sylvia Norcross, Sylvia 
Ashton as Sylvia's aunt, Raymond Hat- 
ton as Bud, Theodore Roberts as hos- 
pital head, Wanda Hawley as Betty 
Howe and the litle girl who plays the 
crippled orphan complete a list of char- 
acterizations that are gratifying from 
every point of view. "For Better, for 
Worse" is a distinct advance for the man 
who directed it, and is rich in matter 
that lies close to the heart of today. 



WOMEN BACK "OUR TEDDY" CAMPAIGN 

California Exhibitor Packs House by Getting 
Support of Inglewood's Exclusive Women's Club 



THE hand that rocks the cradle is 
the hand that helped George S. 
Bell, proprietor of the Ingle- 
wood, Calif., pack his house for "Our 
Teddy." the authorized Roosevelt pic- 

^"''^- • ■ • IT ui • 

The strongest organization in Exhibi- 
tor Bell's town is the Inglewood Wom- 
en's Club. Bell knows a thing or two 
about feminine psychology. He noticed 
that it's not the screen stars with the 
lady-like features and action that "go 
big" with his women patrons ; it's the 
strong virile men like Douglas Fair- 
banks and Bill Hart that win their ad- 
miration. 

Manager Bell was thinking along 
these lines when he booked "Our Teddy." 
What woman wouldn't be interested and 
thrilled, he reasoned, by a picture in 
which a two-fisted fighting man like 
Theodore Roosevelt is the hero? He 
resolved to make a try for the support 
of the exclusive Women's Club of Ingle- 
wood in his campaign for the Roosevelt 
drama. Here is Bell's own story of 
what happened: 

Women Enlisted in Campaign. 

"By enlisting the women in my cam- 
paign for 'Our Teddy,' I saw two distinct 
advantages for my house. I would win 
the good-will and friendship of the 
women of the town — something in the 
career of any theatre proprietor. I also 
saw an opportunity to establish prestige 
for my house by showing an excellent 
picture to the most prominent people in 
the city. 

"First, I told the Women's Club all 
about 'Our Teddy.' I called in the assist- 
ance of my good friend, W. E. Knotts, 
manager of the First National Exchange 
in Los Angeles, and between us we con- 
vinced them that here was just the sort 
of a picture they should get behind — a 
thrilling drama portraying the career of 
a national hero. They agreed with us, 
and immediately went to work with a 
will. 

"The Women's Club backed our ad- 
vertising campaign in 'Our Teddy' to the 
limit. They persuaded all their friends 
and acquaintances to see the picture 
and canvassed the town on its behalf. 



The result was a clean-up. My house 
was packed and, what is rnore im- 
portant, every patron was tickled to 
death with the picture. I gained the 
confidence of the people of Inglewood. 
When I advertise now that I have a 
fine picture at my theatre, I get the 
crowds. Their experience with 'Our 
Teddy' has convinced them that I 
know a good picture when I see one, 
and my judgment is respected." 



A. Victor Smith Returns to 
Vita^aph from Overseas 

UPOX his recent return from France 
and his discharge from the A. E. 
F., Lieutenant Victor Smith has 
been appointed a niemljer of the sales 
promotion department of the Vitagraph 
a-t 1600 Broadway, New York, and, if 
we do not miss our guess, he will inject 




into its efficiency the benefits of the ex- 
perience and training of his business 
and military life. 

At the age of twenty-two, in 1906, 
"Vic" Smith, the youngest brother of 
A. E. Smith, president of the Vitagraph 
Company of America, came from Cali- 
fornia to enter the motion picture in- 
dustry in its infancy. He started with 
the building of the first studio, consist- 
ing of one small concrete structure in 
Flatbush, Brooklyn, then known as 
Greenville. His training in mercantile 
business made him a valuable, all-round 
man, and in 1912 he was made general 
studio manager, which position he held 
until America entered the war. 

On May 10, 1917, almost immediately 
after war was declared. Lieutenant 
Smith enlisted and joined the Officers 
Training Camp at Plattsburg, New 
York. He left there with a Lieutenancy, 
to go to Camp Upton, where he re- 
mained for three months, and from there 
was sent to Fort Meyer, Va., depot of 
supplies, as Officer in Charge. In the 
fall of 1918 he went to Paris, France, 
where he was stationed as emergency 
man, in charge of motor transport 
work. 



Western Players Return from Ausable 
Chasm. 

The players who are now engaged in 
making "The Great Gamble," the new 
Western Photoplay serial, which will be 
the next episodic thriller on the Pathe 
program, have returned from a journey 
to upper New York State, where, under 
the guidance of Joseph A. Golden, they 
have been taking part in scenes in and 
around the Ausable Chasm. 

A. Alperstein, treasurer and general 
manager of the organization, reports 
the successful taking of a number of 
stunt scenes. 

Anne Luther and Charles Hutchison, 
the co-stars in the production, will be 
obliged to return to the Chasm within 
a few days. Among those who will ac- 
company the stars on their return jour- 
ney are Richard Neil, who is cast in the 
role of the villain ; William Cavanaugh, 
Warren Cook and Billy Moran. 

"The Great Gamble" will be released 
on the Pathe program starting August 3. 



Fox Films on Ceiling for Wounded. 

Wounded soldiers who will be brought 
home on the return trip of the U. S. 
Hospital Ship Mercy, will have their 
pain lightened by seeing William Fox 
photoplays. The picture will be thrown 
on the screen stretched across the ceil- 
ing of the ship's big hospital ward, so 
that the men in cots will not even have 
to raise themselves on their elbows to 
see the pictures. 

Five Fox plays were lent to Major 
H. P. Moorehead and Paymaster Walter 
Wilson, who will have charge of the 
entertainment of the wounded men on 
their trip home. 



Lieut. A. Victor Smith. 



Goidwyn Presents Trophy to Sailors. 

Samuel Goidwyn, president of the 
(ioldwyn Pictures Corporation, pre- 
sented a twelve inch silver trophy to 
the third gun crew of the U. S. S. Ne- 
vada, the victors in the gun-mounting 
contest held on Victory Way. The 
winners of the contest loaded and fired 
their shell in the remarkable time of 
8 2/5 seconds. 



Mav 10. 1919 



THE MOVING PICTURE WORLD 



817 



News of Los Angeles and Vicinity 



By A. H. GIERLER 




PLAYERS OPEN VICTORY LOAN CAMPAIGN 

Actor Folks Stage Stirring Stunts Around Victory 
Ship in Pershing Square — Many Filmites Subscribe 



MEMBERS of the Los Angeles film 
colony have buckled on their 
bond-selling harness and jumped 
into the ring with the same vigor and 
enthusiasm that characterized their ef- 
forts in campaigns that have gone be- 
fore. 

The Victory Ship, a miniature trans- 
port that has been erected in Pershing 
Square, is headquarters for the bond- 
selling work of the players. 

The ship was dedicated on Monday 
night, April 21, with appropriate cere- 
monies, and christened by Col. Charles 
Hutchins, of the 160th Infantry, with a 
bottle of water from the River Rhine, 
which he brought a week ago. 

Griffith Makes Opening Speech. 

The opening speech was made by D. 
W. Griffith, chairman of the Victory 
Loan Committee, who addressed a force- 
ful talk to the crowd that filled every 
available foot of the park — and the 
campaign was on. 

The next evening Doug. Fairbanks 
was sales manager at the ship. Doug 
not only addressed the crowd from the 
quarter deck of the vessel, but jumped 
overboard into the sea of humanity that 
surrounded the ship and made his bond 
selling arguments at close range. 

The Fairbanks propaganda film, 
"Knocking and Knockers," was shown. 
Ted Reed, scenario editor for the Fair- 
banks company, led the cheering, and 
even Bennie Zeidman and Bull Montana 
were pressed into service. 

Wednesday night Anita Stewart was 
the magnet that drew an immense 
throng to the Square. 

The film of the William S. Hart hold- 
up of the war exhibit train in the San 
Fernando \'alley was given its first ex- 
hibition on this night. 

Studio Folks Buy Heavily. 

Over $189,000 in bonds have been sold 
as a result of the first three nights at 
the Ship, and of this amount $128,000 
worth were bought by the studio people 
themselves. D. W. Griffith's personal 
subscription was for $30,000, and the 
employes and players at the Griffith 
plant 'bought $57,000. Douglas Fair- 
banks bought $25,000, and the people at 
his studio $9,000. Anita Stewart studio 
employes subscribed for $2,000, and 
Miss Stewart $5,000. 

The picture colony has been given a 
quota of $3,000,000. Of this sum the 
players have pledged to take $1,250,000 
and to sell $1,750,000 to the public. 

Two studios outside of those who 
have participated in the Ship meet- 
ings have already made their allot- 



ments. The National Film Corporation 
went over the top three days before 
the drive started with a completed quota 
of $30,000. William Parsons, the presi- 
dent of the company, making a per- 
sonal buy of $25,000. The William S. 
Hart plant has bought $6,000 more than 
their allotment. Mr. Hart subscribed 
for $30,000 personally. 

California Theatre Men 

Hold Frolic at Harlow's 

A NUMBER of elaborate sketches 
and entertaining features were 
secured for the annual frolic of the 
Theatre Owners' Association of South- 
ern California and their guests held at 
Harlow's Dome Cafe at Ocean Park 
on the evening of April 24. One of the 
special atractions was the appearance 
of forty members of the 'St. Francis 
Follies and a chorus of twenty beautiful 
girls. 

A dancing contest, with a handsome 
silver cup as the prize, was another 
feature of the entertainment. The 
dome was decorated with American 
Beauty roses as the predominating 
flower. Exhibitors from San Francisco 
and San Diego attended in large num- 
bers, as v.'ell as manj^ theatre managers 
from smaller towns adjacent to Los 
Angeles. 

Tables and boxes for studio groups 
were reserved early, and among the 
film producing companies represented 
were the Mary Pickford, Sessue Haya- 
kawa, Billy Parsons, Mack Sennett. 
Metro, Vitagraph, Ince, Fox, Lasky and 
others. Charlie Alurray, as usual, en- 
acted the role of major domo. 
J. A. Quinn in the East. 
J. A. Quinn, manager of the Rialto 
Theatre, and representative of the 
Motion Picture Protective Association, 
recently organized by him, has gone to 
New York, and from there will visit 
other cities in the East in the interests 
of the movement for better pictures 
sponsored by his association. While 
in the East, Mr. Quinn will complete 
arrangements for financing the unit 
studio that has been projected by the 
association he represents. It is planned 
to erect the studio on the Newton ranch, 
near Sierra Vista, about 15 minutes ride 
from Los Angeles. Arthur Levitt and 
A. H. Catern, owners of the tract, are 
interested in the Quinn plan. 

"The Clansman" at Mason. 
"The Clansman," D. W. Griffith's 
photoplay from the Thomas Dixon novel 



of Civil War times, began an engage- 
ment at the Mason Opera House on 
April 21. 

Two Stars Join Forces. 

Another new venture in the produc- 
tion of photoplays has brought to light 
an interesting arrangement between 
Mitchell Lewis and Kathlyn Williams 
to join forces and appear as co-stars in 
special stories written to suit their par- 
ticular talents and capabilities. The 
first story for the new company will be 
an original plot and theme by Monte 
Katterjohn, and will deal with the 
rugged life and atmosphere of the 
Northwest. Norval MacGregor will 
direct the picture. 

"Hall Room Boys" Comedies Announced. 

William Parsons, president of the 
National Film Corporation, is making 
arrangements to produce a series of 
one-reel comedies adapted from the car- 
toon, "The Hall Room Boys." Mr. 
Parsons secured the film rights for 
fifty-two comedies based on these car- 
toons during his recent visit to New 
York. 

Hank Mann Company Organized. 

Hank Mann, back from the fields of 
France, has organized a company of 
his own, and has begun the produc- 
tion of comedies at the Horsley Studio 
in Los Angeles. Vincent Bryan has 
been engaged to write the stories, and 
will assist Mann in directing the films. 
Discharged soldiers will be given prefer- 
ence as actors and studio employes in 
the Hank Mann Company. Scenes for 
the first comedy were shot on April 22. 
Madge Kirby plays opposite the come- 
dian in the picture. 

"The Westerner" Completed. 

Major Stewart Edward White, author 
and producer, was host to a number 
of friends at a presentation of his newly 
finished production, "The Westerner," 
at the Brunton studio one evening last 
week. Among the guests were Mrs. 
White, Charles Chaplin, Rob Wagner, 
Benjamin Hampton, Edward Sloman 
and other film celebrities. 

Moos Heads Efficiency Bureau. 

Sigmund Moos, formerly special repre- 
sentative of Universal in New York, 
and recently connected with the Los 
Angeles Universal Exchange, has been 
placed at the head of the labor and 
efficiency bureau at Universal City. Mr. 
Moos will give his special attention to 
the welfare of the employes of the Uni- 
versal studio, working along lines that 
have been adopted by other corpora- 
tions employing a large number of 
workers. 

Nehls to Remain in West. 

R. R. Nehls, general manager of the 
American Film Company, who came to 



818 



THE MOVING PICTURE WORLD 



May 10, 1919 



the Santa Barbara studios from the 
Chicago office, was a visitor in Los 
Angeles last week, and announced that 
he would probably remain in the West 
for several months longer. 

Broadway Company Leases Superba. 

The Broadway Theatre Company has 
leased the building at 520 South Broad- 
way, which houses the Superba Theatre, 
and will make extensive improvements 
before opening the house under the new 
management. The leasing company is 
affiliated with the Universal Film 
Company. 

Gunderson to Assist Nathan. 

Gu}' Gunderson, formerly manager of 
the Fox, and later of the Pathe ex- 
changes in Los Angeles, has been en- 
gaged to assist Al Nathan in exploiting 
his features in the Southwest. 

Studio Shots 

Olive Thomas, who left for New York 
last week, was given several little fare- 
well parties before her departure. Jack 
Pickford, her husband, shared the honors. 

George Siegman, formerly of the D. "W. 
Griffith Company, has returned from war, 
and has been engaged to direct Priscilla 
Dean at Universal. George saw active 
service in the trenches, even to the ex- 
tent of being gassed. 

Helen Holmes, of the railroad thrillers, 
will support Eddie Polo in his forthcom- 
ing serial for Universal. 

The all-star cast for "A Little Brother 
of the Rich," to be produced for Uni- 
versal by Lynn Reynolds, includes Frank 
Mayo, J. Barney Sherry, Kathryn Adams 
and Lillian Leslie. 

Lewis S. Stone has deserted the screen 
after making one picture, and has signed 
a contract to play leading roles in a 
newly organized stock company under 
the management of Thomas Wilkes at the 
Majestic Theatre. 

James Clemens, former assistant to Al 
E. Christie, has been promoted to the 
office of stage manager for the Christie 
studios. 

John Ince is directing the new Bert 
Lytell picture, "One - Thing - at - a - Time 
O'Day," at Metro. 

Henry Walthall has finished "The Long 
Arm of Mannister" under the direction of 
Bertram Bracken at the National studio. 

Verne Hardin Porter has resigned from 
the scenario staff of the Ince Company. 

Katherine MacDonald has gone to New 
York to purchase new gowns for her 
second production, "The Bleeders." 

Samuel Goldwyn left for New York this 
week to consult with the heads of the 
New York office on future Goldwyn pro- 
ductions. 

Frederick Warde, stage and screen star, 
recited Henry Van Dyke's poem, "God of 
the Open Air," at the daybreak services 
on Eagle Rock, near Pasadena, on Easter 
Sunday. 

Colleen Moore, who supported Charles 
Ray in "The Busher," is again Ray's lead- 
ing lady in a new picture from an original 
story by Julian Josephson. 

The Monroe Salisbury Company has re- 
turned from Keene Camp In the San 
Jacinto Mountains, where scenes were 
made for "The Open Road." 

Ruth Roland spent a few days last week 
In the Santa Cruz Islands, Just off the 
coast of southern California. The Roland 
players hunted wild goats for a diversion 
between scenes. 

Carmen Phillips is supporting H. B. 
Warner in "The Pagan God." 

Harry Houdlnl, the handcuff king, ar- 
rived in Los Angeles last Sunday night, 
and" will begin work In an Arthur B. 
Reeve mystery story at the Lasky Studio 



about May 1. Mrs. Houdini accompanied 
the actor. 

Lester Cuneo, formerly of the Harold 
Lockwood Company, is expected to come 
home from France in May. 

Edwin Carewe has returned to Metro 
from a two weeks' stay in New York. 

Clare Alexander has been engaged to 
play leading parts in L-Ko comedies. 

Lila Lee made personal appearances in 
connection with the showing of her late 
picture, "Puppy Love," during its run at 
the Grauman Theatre. 

Dwight Cleveland, formerly of the Vita- 
graph scenario force, has been put in 
charge of the reading department at Uni- 
versal City. 

Harry Carey has completed his tour 
of the theatres in the West, and is vaca- 
tioning at his ranch near Newhall while 
waiting for his new story, "A Man of 
Peace," to be put in shape for filming. 

Agnes Vernon, former Bluebird star, is 
playing opposite William Desmond in 
"Bare-Fisted Gallagher." 

Jack Mulhall is leading man for Emmy 
Wehlen in "Family Trees," being pro- 
duced by Herbert Blache at Metro. 

Arthur Hoyt, formerly with Universal, 
is now at the Fox Studio in Hollywood. 

Theodore Kosloff, the Russian dancer, 
whose vaudeville tour closes in June, and 
v.'ho is now filling an engagement at the 
Orpheum, is considering an oifer to star in 
pictures in Los Angeles during the com- 
ing year. 

Marguerite Clark will begin work about 
May 1 at the Morosco studio under the 
direction of Walter Edwards in the Clyde 
Fitch comedy, "Girls." 

Josephine Hill, who played the role of 
"Cuddles" in "School Day," when Lila 
Lee deserted the stage for the screen, is 
now co-starring with Neal Burns in Uni- 
versal comedies. 

Fatty Arbuckle is negotiating for a 
large block of stock in the Vernon Ball 
Club. 

Roger MacKinnon, Australian actor, re- 
cently with the Anzacs In Gallipoli, the 
Dardanelles and in Egypt, is supporting 
Madge Kennedy in her new Goldwyn 
picture. 

Director Vin Moore has started on a 
new L-Ko comedy featuring Dot Farley. 

Little Zoe Rae and Lena Baskette are 
supporting Mary MacLaren In "The 
Weaker Vessel." 

Jack Cunningham, continuity writer at 
Brunton, is using up his first vacation In 
months by making motor trips over south- 
ern California. Last week he went to 
San Diego, and this week he is going to 
San Francisco. 

The William S. Hart Company have 
gone to Sacramento to make scenes for 
a new picture. 

Harry Pollard has again assumed the 
role of director of the Billy Parsons 
comedies. 

George Beban is making a personal 
appearance tour in the East and Middle 
West. 

Maxine Elliott Hicks plays the part of 
a little consumptive girl In Dorothy Phil- 
lips' new picture. 

Maxwell Karger, Metro director-gen- 
eral, celebrated Easter Sunday by making 
his first trip in an aeroplane. 

Tom Santschi has been engaged for a 
leading part in the Monte M. Katterjohn 
story soon to be filmed. 

Rita Stanwood, wife of H. B. Warner, 
will appear with her husband in films 
produced at the Hampton Studio. 

Frank E. Woods, superviser of Lasky 
productions, is building a home on a ranch 
near Hollywood. 

Eileen Percy, Joseph Kilgour and Bull 
Montana are three important members of 



the cast of Bert Lytell's new picture, 
"One-Thing-at-a-Time O'Day." 

Margaret Loomis, one of the Ruth St. 
Denis dancers, has been engaged to play 
a leading part in a Lasky picture to be 
directed by George Melford. 



Film Board Warns Showmen 
to Scan Their Contracts 

IN order to prevent any possible mis- 
representations on the part of un- 
scrupulous salesmen, the Minneapolis 
Film Board of Trade has addressed a 
letter to all exhibitors of the territory 
cautioning them to scrutinize their con- 
tracts carefully before signing the dotted 
line. The letter follows: 
To All Exhibitors: 

The Minneapolis Film Board of Trade 
was established for the purpose of elimin- 
ating numerous bad practices on the part 
of the exhibitor, as well as on the part 
of the exchange and salesmen. 

It has been called to the attention of 
the board that salesmen throughout the 
territory are making certain promises 
and concessions verbally to the exhibitors 
in violation of their Instructions from 
their managers. 

Therefore, we request and urge every 
exhibitor when signing a contract with a 
salesman that any concessions or agree- 
ments made must be made a part of the 
contract and written in the contract as 
the exchanges will not recognize any ver- 
bal promises whether it be for advertising 
material, pictures or stars. If you are 
made any promises be absolutely sure that 
it Is In your contract. 

It is further called to our attention 
that certain salesmen throughout the ter- 
ritory are misrepresenting to the exhibit- 
ors that they are going to have certain 
stars on their program, and In view of 
this fact the exhibitor is hoodwinked into 
signing a contract expecting these stars. 

If a salesman promises you certain stars, 
please see that the names of the stars 
appear in the contract, as this is an un- 
fair advantage some of the salesmen are 
using against other companies as well as 
to the detriment of the exhibitor. 



Robertson-Cole to Release 
Big Pictures During Summer 

IN pursuance of its policy to further 
in every way the interests of the 
exhibitor, Robertson-Cole has de- 
cided to issue some of its biggest pro- 
ductions during the summer months 
when the showman, handicapped by the 
weather, finds the sledding hard and 
unremunerative. 

Instead of holding off until the fall, 
when most big offerings are issued, Rob- 
ertson-Cole will begin the release of the 
Beatriz Michelena features through Ex- 
hibitors Mutual during the month of 
May. This decision was reached last 
week when it was decided to introduce 
the Michelena series with "Just Squaw" 
and to begin releasing in May. 

In addition to the Michelena series, 
Robertson-Cole promises exhibitors a 
series of unusual photoplay productions 
featuring one of the handsomest and 
best known women on the stage or 
screen. The first of this popular fa- 
vorite offerings will be made during the 
summer. 

Within the next fortnight Robertson- 
Cole expects to be in a position to an- 
nounce the name of the star, the plans it 
has made for her, and the name of her 
initial release which is now nearing 
completion. 



M^y. 10,. 1919 



THE MOVING PICTURE WORLD 



819 




ILLINOIS FILM MEN FORM ASSOCIATION 

New Body Appoints Three to Head of State 
Campaign Against Buck Censorship Bill 



DURING the closing days of the 
week of Monday, April 14, the 
Motion Picture Association of 
Illinois was formed in a quiet way, and 
to avoid any charge of factionalism on 
the part of existing organizations in the 
trade here, Peter J. Schaefer, Illinois 
director of the Motion Picture Ex- 
hibitors of America; Lewis F. Jacob- 
son, general counsel, and Dr. Sam Atkin- 
son, field secretary for Illinois, of the 
same organization, were appointed to 
take charge of the state campaigi. 
against the passage of the Buck censor- 
ship bill, which awaits the action of 
the House of Representatives at Spring- 
field. 

As the result of the deliberations of 
these men, a conference of exhibitors 
from all parts of the state was called 
for Monday afternoon, April 28, at the 
Hotel Morrison, and invitations to at- 
tend were sent out accordingly. The 
object of this conference was to formu- 
late a plan of campaign of education 
throughout the state opposing all harm- 
ful legislation against the moving pic- 
ture business and, more particularly, 
against the passage of the Buck censor- 
ship bill. 

Conference Precedes Convention. 

This conference was arranged as a 
preliminary meeting to the convention 
that was held the following day, Tues- 
day. April 29, at the same hotel, at 11 
o'clock a. m. This convention was de- 
voted especially to the formation of 
plans to reach the masses of the people 
of Illinois and acquaint them fully with 
the mal-influence of the Buck bill on 
their favorite amusement. The conven- 



tion was attended by various repre- 
sentatives of the moving picture busi- 
ness, including exhibitors, film exchange 
managers and employes, moving pic- 
ture operators and supply men. 

To spread widecast the evil that would 
be wrought on moving picture amuse- 
ment by the passage of the Buck bill 
and to awaken the people of Illinois 
to the attempted infringement of their 
rights by this bill, the convention ar- 
ranged that slides, trailers, pamphlets, 
etc., and "lour minute men" would be 
sent to every moving picture theatre 
in the state, so that voters in Illinois 
may notify their representatives in the 
legislature what action is expected from 
them when they vote on the Buck 
censorship bill. 

Must Fight to Defeat Bill. 

Dr. Atkinson, field secretary for Illi- 
nois, at the time of writing, expressed 
himself to the writer as being much 
encouraged by the outlook thus far; 
but he also realizes that the Buck bill 
is an administrative measure and that 
it will require tremendous efforts, 
backed by public opinion, to defeat it. 

Every exhibitor in Illinois is besought 
to join his fellows in solid ranks to 
assist in the defeat of the Buck state 
censorship bill. In season and out of 
season he should acquaint his patrons 
with the true object of the bill, which 
is to deprive them of the right to think 
and judge for themselves in the matter 
of amusements and to bestow that 
right on the holder of a political posi- 
tion,' who can hold it only by the con- 
sent of the people themselves. 

Illinois always has been proudly 



American and no American of this type 
has yet learned to permit a creature 
of his favor to become the master of 
his thought and judgment. He who 
would lead must also serve. Keep Buck 
and his bill in place. 

Ike Schlank of Capitol 

Resigns as Its President 

IKE SCHLANK, president of the 
Capitol Film Company, Inc., with 
home offices in the Merchants Bank 
Building, Indianapolis, has resigned 
that position, but still retains his stock 
and interests in the organization. It 
is said that the president of a promi- 
nent bank in Indianapolis, who is finan- 
cially interested in the company, will 
succeed Mr. Schlank. 

C. Eddy Eckels, advertising manager 
of the Capitol, was in New York last 
\veek attending to the business interests 
of the concern. He is well known in 
newspaper circles of the Middle West, 
and when newspaper publishers recog- 
nized that moving picture^ merited a 
department for themselves Mr. Eckels 
originated and conducted the first de- 
partment of that kind on the Cleve- 
land Plaindealer. He afterward started, 
in succession, similar departments fori 
the Chicago Journal and the Chicago 
Post. ■ ' 

.For the past two years Mr. Eckels 
has been associated with J. E. Willis, 
under the firm name of Willis &■ Eckels, 
with offices in the Consumers Building, 
this city, in the production of Film- 
craft, which has been recognized by 
exhibitors as a valuable aid. 

"Betrayal" to Open at Illinois May 5. 

Opening May 5, at the Illinois Thea- 
tre, "The Betrayal," a historical photo- ■ 
play directed by J. A. Barry, will begin 
an indefinite run. The business di- 




Pauline Frederick's Utterly Oblivious of the Strife Going On in the Picture Adjoining. 

Such is life in the movie;;. Anyhow, Pauline i.s seen in "T he Fear Woman." -,vhile on the left Owen Moore fights in 

"The Crimson Gardenia," another Goldwyn. 



820 



THE MOVING PICTURE WORLD 



May 10, 1919 



rectors of this quietly heralded super- 
feature are J. J. McCarthy and Theo- 
dore Mitchell, who had charge, for D. 
\y. Griffiths, of "The Birth of a Na- 
tion" and "Intolerance," numbered 
among his finest masterpieces in cine- 
matic art. 

Mr. Barry was Mr. Griffiths' personal 
representative for several years, and 
the production has been financed by 
the Lenox Producing Corporation, of 
New York, which has been engaged in 
its filming for a year and over, it is 
said. Its appearance at the Illinois will 
mark its first presentation on the screen 
before a public gathering. 

The Illinois was the scene of the 
initial triumph of "The Birth of a Na- 
tion," in Chicago, and is considered the 
leading dramatic house in the city. 

Major Funkhouser's Case Delayed. 

The legal fight started by Major Funk- 
houser some time ago for reinstate- 
ment as second deputy superintendent 
of police and, incidentally, as head of 
the municipal censor board in Chicago, 
has teen delayed for one week by 
Judge Torrison, to allow time for the 
attorneys of the Civil Service Com- 
mission, which ousted him, to prepare 
an argument to quash the writ of cer- 
tiorari, which calls for the production 
of the records of the trial in court. If 
the writ is quashed that will probably 
end the matter; but, if sustained, the 
entire proceedings of the trial will be 
reviewed by the court. 

Samuel S. Hutchinson Talks 
of America's Productions 

SAMUEL S. HUTCHINSON, presi- 
dent of the American Film Com- 
pany, Inc., when seen one day last 
week, was highly pleased over a letter 
which he had just received from a lead- 
ing English exhibitor, who owns a large 
circuit of houses in the "tight little 
isle." The letter was written in jubilant 
vein over the great success that is being 
made by American's productions in his 
theatres, and facts and figures were 
quoted to sustain the writer's state- 
ments. The letter concluded with the 
following paragraph : 

"It's easy to understand the popu- 
larity of 'Flying A' pictures. They're 
pictures with the spark of genius." 

"A tribute like this is immensely 
gratifying, not only to me but to every 



member of our organization," said Mr. 
Hutchinson. "It means widespread 
recognition of the way in which every 
department of our forces is working 
in co-ordination to make the American's 
picture as nearly perfect as we can 
make them. 

Aim to Great Works of Art. 

"Our aim is to create works of art; 
or, as our English friend puts it, 'pic- 
tures with the spark of genius' — pic- 
tures that will live, simply because they 
deserve to live. We have believed in 
composite genius — or special aptitude — 
in our studio management, in our stars, 
in direction and photography, in stories 
and casts, in lighting and settings, etc. 
It is the combination of all these which 
gives the 'spark of genius' to any 
picture. 

"The picture theatre goers of Amer- 
ica know pretty definitely what kind 
of pictures they like and just as defin- 
itely what kind they dislike. After 
years of close observation and study 
I can say, without boasting, that we 
are now able to gauge the public de- 
mand pretty accurately. This special 
knowledge enables us to avoid the type 
of picture that will be handicapped from 
the very outset by its nature. We con- 
centrate on the class of pictures which 
the peopic are eager to see, because that 
policy means co-operation all around, 
among patrons, exhibitors, distributors 
and company." 

Pictures Must Be Entertaining. 

On being questioned as to the kind 
of stories that are most likely to please, 
Mr. Hutchinson replied : "As I see it, 
the big idea in pictures today is enter- 
tainment, with a capital E; but that 
entertainment must be of high grade, 
avoiding the slapstick stuff that once 
passed muster, and it must be clean and 
wholesome throughout. By that I don't 
mean sticky-sweet stories nor the kind 
that wave a moral in your face, like an 
old-fashioned fable or a Sunday-school 
book. I think our writers have given 
abundant proof that it is possible to 
turn out red-blooded dramas, crammed 
with entertainment, and clever comedy 
dramas that draw spontaneous, hearty 
laughter, without being guilty of any 
offense." 

Here Air. Hutchinson was asked if 
the policy just outlined was satisfac- 
tory from a business standpoint and 
he answered: 




Not the Finger of Accusation, but the Hand of Mute Appeal. 

Making one o£ the pathetic moments from "Whom the Gods Would Destroy, 
the Macauley production released by First National. 



"Well, since the measure of success 
in this business is quality of picture 
plus quality of bookings, the answer 
would certainly seem to be 'Yes.' Not 
only are 'Flying A' productions being 
booked in many theatres, but they're 
being seen in some of the highest class 
houses in every city. In New York 
they can be found at the Rivoli, the 
Symphony and in the theatres on the 
Marcus Loew circuit; in Chicago at 
the Riviera and the Woodlawn ; in St. 
Louis at the Pershing, Jefferson and 
other houses of the Consolidated Amuse- 
ment Co.; in Minneapolis and St. Paul 
at the Reuben & Finkelstein houses; 
in Denver at the America and the 
Strand; in San Francisco at the Tivoli 
and the California, and so on. 

Stars' Names Household Words. 

"In all these and in many other im- 
portant theatres throughout the coun- 
try, the names of Mary Miles Minter, 
William Russell and Margarita Fischer 
are household words. 

"Wasn't it Carlyle who defined genius 
as 'the transcendent capacity of taking 
pains, first of all'? There isn't a per- 
son in the American organization who 
isn't a post-graduate in the art of pains- 
taking. From one release to the next, 
American pictures show how sincere is 
the collective aim for increasingly better 
pictures and the efficiency of the means 
adopted to secure that result." 

Mr. Hutchinson then declared that 
the volume of business has fully doubled 
in bookings since this time last year, 
notwithstanding that the product has 
been reduced one-half in the same time. 
In other words, the cash receipts for 
one-half the number of pictures are 
more than double what they were last 
year, at this time. 

"'Better pictures' will be the watch- 
word for the year entered upon — high 
grade, clean pictures, with stories of 
heart interest, the accent being on 
'clean,'" said Mr. Hutchinson, as the 
interview closed. 

"Red Lantern" Big Hit in Chicago. 

Metro's latest feature production, 
"The Red Lantern," with Nazimova as 
the star, was given its first showing in 
Chicago at the Ziegfeld Theatre, Satur- 
day afternoon, April 26, after a great 
gathering of enthusiasts, who were im- 
pressed that this is the greatest screen 
appearance yet made by that notable 
artiste. Manager Smith, of Metro's 
Chicago office, sent out invitations to 
attend, with the result that many ad- 
mirers of the great actress were turned 
away. The Linick, Jacoby enterprises, 
which control the Ziegfeld, will present 
this great production for one week. 

"The Unpardonable Sin" Breaks 
Records. 

Louis Jones, manager of the Ran- 
dolph Theatre, informed me that "The 
Unpardonable Sin," with Blanche Sweet, 
broke all records at that house during 
its first week's run. The receipts for 
that week exceeded the best week's 
showing of "Cannibals of the South 
Seas" by $2,000. The general admission 
is 25 cents, but a few choice seats are 
always filled at $1 per seat. 

Woodlawn Theatre Ne-ws Is Launched. 

The Woodlawn Theatre News, pub- 
lished monthly by the Woodlawn Thea- 
tre Co., with E. J. Ryan as editor, made 
its initial appearance Saturday, \pril 
26. On this date, last year, the Wood- 



May 10, 1919 



THE MOVING PICTURE WORLD 



821 



lawn was opened, and to assist in re- 
minding the Woodlawn patrons of its 
second birthday as well as to keep 
them in close touch with the policies 
of the management, the attractive little 
sheet has been launched. 

The news matter will be confined to 
the Woodlawn and to its coming at- 
tractions, and the advertisements will 
be restricted to the business houses in 
the Woodlawn district. The circula- 
tion will be 15,000 for each monthly 
issue, and it will be confined to the 
homes in the Woodlawn territory. 

Corporal Nyhagen Returns ; 
Wants Old Customers Back 

THE writer had a pleasant call last 
week from Corporal R. A. Ny- 
hagen, a strapping, young six- 
footer, straight as an arrow, with the 
familiar hardiness on his cheeks which 
indicated service in France, under the 
proud colors of Uncle Sam. Corporal 
Nyhagen served one year in France, 
in the heavy tank service, in battalion 
306, under Major Crutcher, which was 
included in brigade 306, under the com- 
mand of Colonel Ware. 

As Corporal Nyhagen modestly ex- 
plained, his battalion had only a little 
brush with the enemy, under the British, 
near LeCatalet. His brigade was pre- 
paring to go up into the Argonne region 
when the armistice was declared, much 
to the disappointment of the boys, as 
that put an end to the chance for 
glory to which they eagerly looked 
forward. 

Before joining the colors. Corporal 
Nyhagen had been engaged in theatre 
chair repairs, in Chicago, at 14 East 
Jackson Boulevard. He established the 
business two years ago and had created 
a successful trade when the call of 
war claimed him. Now he will begin 
all over again, trusting that his old 
customers will renew their orders. 

Corporal Nyhagen is giving prefer- 
ence, in employing help, to mechanics 
who have seen active service in France, 
and doubtless this will, as it should, 
lead to still more liberal patronage 
from Chicago exhibitors generally. His 
advertisement will be found in this is- 
sue, in the picture review section. 



AD WRITERS MUST KNOW PRODUCTIONS 

Publicity Departments Are Not Furnished with 
Enough Data to Get Best Results, Says Raver 

By Harry Raver. 



APROPOS thfc controversy over the 
best advertising for motion pic- 
ture products a good deal is said 
pro and con as to the intelligence, or 
lack of intelligence, displayed by adver- 
tising men in spending their appropria- 
tions. Something also might be said 
about the character of the advertising. 

There is a tendency on the part of 
producers to leave advertising and kin- 
dred matters too completely in the 
hands of advertising departments which 
have not been furnished with adequate 
data and then to wonder why there 
is something wrong with the advertis- 
ing. Thus, too much advertising is su- 
perficial — based on imperfect knowledge 
of the product advertised. 

Many an advertising manager knows 
less about the pictures he is spending 
thousands to exploit than does the 
shipping clerk or his organization, 
simply because tt is taken for granted 
that being an advertising manager he 
must necessarily know all about it. It 
is not enough that this gentleman know 
the names of author, producer, star 
and director. Yet from his product it 
would appear that often this is all he 
does know of the production. The rest 
is fluff. 

Departments Should Be in Close Touch. 

The advertising and publicity depart- 
ments ought to be in close touch with 
and thoroughly informed on every stage 
of production in order that they may 
be able to ripen their publicity ideas 
before picking them. 

Too often these important depart- 
ments know practically nothing of the 
work they are called on to publicize 
until a short time before release date, 
when a mass of material is dumped 
on somebody's desk with the injunc- 
tion to "get busy," whereupon the de- 
partment engages in a wild scramble 
for words that will circus the picture 
instead of being able to push actual 
selling points — to use fact instead of 
fancy. 



It seems to me that exercise of the 
same degree of personal contact and 
co-operation by the producer in con- 
nection with his advertising and pub- 
licity campaigns that he invariably ac- 
cords less vital processes involved in 
the presentation of his wares would 
save him much money and bring other 
good results. 

I am opposed to flambuoyant or mis- 
leading publicity material. The nearer 
one comes to telling the absolute truth 
about a picture, the more likely it is 
that the production will realize its full 
merits and this is all that can be legiti- 
mately asked. 

When Advertising Is Not Good. 

I do not believe that advertising in 
publications which merely carry mo- 
tion picture departments can be con- 
sidered good advertising. My experi- 
ence is that exhibitors do not read these 
publications and that the money spent 
for such space may be regarded as an 
investment for good-will. 

The best advertising is truthful ad- 
vertising. That advertising medium 
which can be depended on to print 
truthful reviews is the best advertis- 
ing medium. 

It is with great satisfaction that I 
look forward to the sale and merchan- 
dising of my own new Four Star series 
of Augustus Thomas' plays. Through 
our distributors, the W. W. Hodkin- 
son Corporation, we have provided our- 
selves with a picture merchandising and 
advertising specialist, a man who knows 
the exhibitor's problems from the 
ground up, and who is not only going 
to advertise the plays properly but also 
help the exhibitor sell them to a largely- 
increased audience. 

This is what I mean by advertising co- 
operation on the part of the producer 
and distributor — where they actually 
help the exhibitor sell the pictures he 
buys. 




"Eileen, It's Hard to Tell You This, but Don't Believe Bill Russell: He Is 'Some Liar.'" 

Well, anyhow, Eileen Percy, in the scene at t he riuht, is goinsr to fight it out with the star of 

the American feature, "Some Liar." 



822 



THE M0V1^;G PICTURE WORLD 



May 10, 1919 



HOLD JOINT MEETING ON TRADE RULES 

Exhibitors Agree to Regulations of Washington's 
Association of Exchanges Following Discussion 

ASHINGTON CITY'S exchange out to the exhibitors that contracts al- 



y/y managers are going to adhere 
to the trade rules recently 
adopted by their association. This de- 
cision follows the joint meeting held by 
them with a large delegation of exhib- 
itors from Virginia. It is said that this 
meeting was something of a stormy 
session, although when it was over ex- 
change managers and exhibitors alike 
went to a nearby bowling alley and pro- 
ceeded to have a few friendly games. 

There were a great many exhibitors 
in the Virginia territory who did not 
comprehend the meaning of these rules. 
They protested against their adoption 
until a joint meeting could be held. 
This was agreed to by the managers' 
association and the exhibitors were in- 
vited to a dinner at Harvey's. Presi- 
dent Smeltzer, manager of the World 
Film Exchange, greeted the guests, stat- 
ing that the meeting was to be nothing 
but a co-operative one, and he explained 
that these trade rules were aimed at the 
bad exhibitor and that the good exhib- 
itor had nothing to fear from them. 

Protest Against Prepayment Rule. 

Harry Bernstein, representing the 
Wells interests, responded and asked 
that each rule be taken up by itself 
and given full discussion. The exhibit- 
ors agreed that the rule providing for 
the paj'ment of transportation charges 
by them was fair, and there was no 
controversy over this rule, but a storm 
of protest came against the prepay- 
ment requirement involving the sending 
of films C. O. D. where no check had 
been sent to the exchange to cover the 
cost of the show. 

The managers told their guests that 
the good exhibitors would have noth- 
ing to fear from this requirement, for 
the good exhibitor, the man who at- 
tends to his business in a businesslike 
way, will have his check in the ex- 
change on time, and after long discus- 
sion it was declared that the regulation 
was a reasonable one. 

Abolish Verbal Agreements. 

It was agreed by both sides that ver- 
bal agreements should no longer be 
recognized. The exchangernen pointed 



ways passed hands before service was 
started and that they should see to it 
that all promises and agreements are 
rnade a part of their contracts before 
signing them. It develops that many 
controversies have arisen as the result 
of verbal agreements being entered into, 
very often by the salesmen covering 
the territory, regarding which the man- 
agers are not always apprised and they 
are sometimes of a nature that is not 
sanctioned by the home office. 

There has long been a grievance com- 
mittee of managers and exhibitors in 
Washington and the Virginia exhibitors 
suggested that a committee be formed 
havingone member from Virginia, one 
from Maryland and one from the Dis- 
trict of Columbia, selected from among 
the exhibitors, and three exchange man- 
agers. Whenever North Carolina is in- 
volved, the president of the exchange 
managers' association is to communicate 
with the president of the North Caro- 
lina league and have him appoint an 
arbitrator. In case of a deadlock in the 
committee, the six members are to se- 
lect a seventh man. 

To Wipe Out Delays. 

The exhibitors urged that everything 
possible be done to get their shows to 
them on time. This is covered by the 
rule on delays and the managers are 
going to try and wipe out the practice 
of holding and bicycling films. Where 
an adjustment is in question and cannot 
be settled between the manager and ex- 
hibitor the matter is to be left to the 
grievance committee. 

The five per cent, war tax on motion 
picture films was explained to the ex- 
hibitors and agreed to. 

Those Who Were Present. 

Those present were Harry Bernstein, 
Richmond, Va. ; J. L. Spry, Culpepper, 
Va. ; C. F. Geoghagen, Chase City, Va. ; 
J. C. Weiss, Emporia, Va. ; M. M. Collins, 
Covington, Va. ; Val Steele, Alexandria, 
Va.; L. A. DeHofif, Baltimore, and the 
following exhibitors of Washington : 
Harry M. Crandall and Joseph P. Mor- 
gan, of the Crandall Amusement Com- 



pany; Lawrence A. Beatus, manager of 
Loew's Palace, and Fred Klein, man- 
ager of Loew's Columbia. The exchange 
managers present were Robert Smelt- 
zer, World Film; Oscar A. Alorgan, 
Famous Players-Lasky ; George F. Leni- 
han, Goldwyn ; R. E. Wilson, Vitagraph ; 
Herbert C. Wales, Universal; Sidney B. 
Lust, Super Films Attraction, Inc.; Sid- 
ney E. Kent, Triangle; E. R. Champion, 
Pathe, Inc.; Rudolph Berger, W. W. 
Hodkinson Corporation ; Louis H. Bell, 
American ; G G. Coleman and W. A. 
White, Capitol Film Company; Abe 
Dresner, Exhibitors' Co-operative Film 
Exchange; B. P. Rogers, Fox Film; D. 
F. O'Donnell, United Picture Theatres; 
B. C. Cunningham, of the First National, 
and Mr. Fuller, of Metro. Mr. Marks, of 
Metro ; Mr. Hody, of Universal, New 
York; Lester Rosenthal, of Famous 
Players, and M. Levy, of Mutual, were 
also among those present. LINZ. 



William S. Hart Studio 

Oversubscribes V Loan 

THE William S. Hart studio at Holly- 
wood oversubscribed its quota for 
the Victory Loan by 37 per cent, the 
first day of the drive and is now flying 
an honor flag. The studio's quota was 
$25,000 and Mr. Hart personally sub- 
scribed $30,000. 

The pre-Victory Loan campaign in 
Los Angeles and its environs started 
ofT with a hold-up reminiscent of the 
days when road agents waylaid travel- 
ers along the Sunset Trail. 

Hart stopped the special Victory Loan 
train at San Fernando and the engi- 
neer and fireman came down and 
grinned into the muzzle of his six-shoot- 
er. Twenty horses came to their 
haunches on the edge of the big crowd 
and things looked bad for the passen- 
gers until a whippet tank, which the 
train carried along was quickly un- 
loaded and started after Bill and his 
desperate crew. The outlaws were com- 
pelled to surrender and then Bill rode 
the tank while its pilot made it buck. 
Hart made a typically good Loan speech. 



Dedicates March to Pearl White. 

A military march, "Pretty Girls of 
the v. S. A.," has been dedicated to 
Pearl White, the Pathe serial star, by 
the composer, Guilllaume Dauvers, well 
known French musician. 



1 




;l 








1 , 








r i 


■^IHHJg^ ' 1 ' 



You Can Always Depend on Harry Morey to Beat the Odds, Destiny, or Anything Else Looking for a Licking. 

The bis \'itagrai)h star laUiutcs vitality and enorjiy in all liis pictures and this is true of hi.'< latest, "Beating the Odds." 



May 10, 1919 



THE MOVING PICTURE WORLD 



823 




Lieut. Robert T. Kane. 



Robert T. Kane, Producer, 
Back from France a Hero 

BOB KANE— First Lieutenant Rob- 
ert T. Kane, 91st (Wild West) Di- 
vision, A. E. F. — is back from 
France and ready to take up his motion 
picture work where the war stopped it. 
He returned unheralded, the modest lit- 
tle ribbon bar of the Belgian Croix de 
Guerre on his breast, a citation entitling 
him to the American Distinguished 
Cross in his pocket and with three gold 
service chevrons and a wound stripe on 
the cuffs of his blouse. 

When the war came to America, Bob 
Kane was among the most successful 
managing producers in the motion pic- 
ture field. He was the organizer of 
and a director and officer in Paralta 
Plays, Inc., Paralta Studios, Inc., Par- 
alta Productions, Inc., Selexart Pic- 
tures, Inc., Bessie Barriscale Feature 
Corporation, Kerrigan Feature Corpor- 
ation, Walthall Pictures Corporation 
and Glaum Productions, Inc. 

After the armistice was signed, Kane 
says he spent considerable time with 
European film men in Paris, London 
and Rome. These conferences im- 
pressed him particularly, he said, with 
the possibilities of the educational and 
industrial film in the European field, 
where he feels sure there will be a big 
demand following the conclusion of 
peace. He thinks the screen will play 
a vital part in the tremendous work of 
reconstruction yet to be begun. 

Mr. Kane is reticent regarding his 
plans for the future. He said, however, 
that he would have an important an- 
nouncement to make after a conference 
with his associates in New York, Wash- 
ington and on the Pacific Coast. 



Asher To Be Mack Sennett's 
Personal Representative 

EAI. ASHER, who has had charge 
of the film exchange branch of 
• the business of the Turner & 
Dahnken Circuit since the formation of 
the First National Exhibitors' Circuit, 
Inc., and who has also directed the 
destinies of the T. & D. Tivoli Theatre, 
San Francisco, for several months, has 
given up his work with that concern, 
to become personal representative of 
Mack Sennett. He will assume his new 
duties early in May and expects to 
divide his attention in the future be- 
tween Los Angeles and New York. 

The offer of this important post came 
about two months ago, when Sennett 
disposed of the United States rights to 
"Yankee Doodle in Berlin" to Sol L. 
Lesser, and was closed recently when 
Sennett made a trip to San Francisco 
for the purpose. No successor has been 
named to Mr. Asher by the Turner & 
Dahnken Circuit, but it is planned to 
have one man devote his entire atten- 
tion to the film exchange end of the 
business and another to manage the 
Tivoli Theatre. 

E. M. Asher secured his early training 
in the film business with Sol L. Lesser 
at the old stand of the Golden Gate 
Film Exchange, an Eddy street, and 
soon became very popular among the 
trade. During E.xposition Year he won 
laurels by promoting several unusual 
events, the most spectacular of which 
was Metro Day at the fair, when 
Francis X. Bushman and Marguerite 
Snow appeared in person. His success 
with the First National program and 
with the management of the Tivoli 
Theatre brought him into national 
prominence, resulting in the splendid 
advancement to first assistant to Mack 
-Sennett, peer of funmakers. 



W. W. Lewis 111 of Appendicitis. 

W. W. Lewis, who for the last three 
years has been selling representative 
of the Nicholas Power Company, Inc., 
was suddenly stricken with appendicitis 
April 26, and removed to the New York 
Hospital where he was operated on. 



Loan Flyers Use DeMille's Field. 

For the big Flying Circus given in the 
interest of the Victory Loan in Los 
Angeles, Cecil B. DeMille contributed 
the use of his private flying field in 
Hollywood. 



Webster and Selznick Get 

Big Offices with Select 

FOLLOWING the appointment of 
Sam E. Morris as general mana- 
ger and Charles R. Rogers as di- 
rector of sales of Select Pictures Cor- 
poration, announcement is now made of 
the men who have been chosen to suc- 
ceed these two former branch execu- 
tives in charge of Select's posts in the 
field. 

The Cleveland branch, which was the 
headquarters of Mr. Morris, who also 
had jurisdiction over Select's Detroit 
exchange, has been placed in the hands 
of Sherman S. Webster, who was for- 
merly Select's branch manager at 
Buffalo. 

David J. Selznick has been given the 
position of New England manager, with 
headquarters at Boston, which has been 
made vacant by the promotion of 
Charles R. Rogers to be director of 
sales for Select. Mr. Selznick's appoint- 
ment is also a promotion within the 
Select organization, as he has served in 
the Boston branch, first as salesman 
and then as assistant branch manager. 
and has earned an enviable reputation 
for his efficient and businesslike admin- 
istration. 

In assuming charge of the New Eng- 
land office, David J. Selznick announced 
that he had appointed Morris Safier to 
be sales manager in the New England 
territory, Mr. Safier being promoted 
from the position of salesman in the 
Boston branch. 



Walter Stern Signs 

Important Contracts 

WALTER L. STERN, for several 
years a familiar figure on Film 
Row, San Francisco, Cal., through 
his connection with the equipment house 
of G. A. Metcalf, has just signed two of 
the most important contracts of his 
young life. Without taking his many 
friends into his confidence he recently 
journej' to Salt Lake City, where he was 
married to Miss Nettie Woolf, whom he 
met while stationed there in the service 
of Uncle Sam. 

The honeymoon includes a trip to New 
ork, where Mr. Stern will confer with 
P. T. Edwards, manager of the United 
Theatre Equipment Corporation. Follow- 
ing a short stay there the couple will go 
to Chicago to make their home. Mr. 
Ster nhaving signed a contract to man- 
age the branch of this equipment house 
maintained there. This contract is for a 
period of two years and is to be in force 
after May 5. This young salesman has 
made a great success in his chosen line 
of work in the San Francisco field. 

Mrs. Irene Castle, Famous 
Dancer, to Wed Ithaca Man 

MRS. IRENE CASTLE, internation- 
ally known dancer who recently 
signed a contract with Famous 
Players-Lasky to appear in its produc- 
tion of "The Firing Line," is to wed 
again. The fact that Mrs. Castle, widow 
of Vernon Castle, who lost his life in 
the aviation service in Texas, was to 
marry again was verified Thursday, 
May 1. 

Mrs. Castle is to become the bride 
of Robert E. Treman, of Ithaca, N. Y. 
Mr. Treman, until recently a captain 
in the air service, is at present the head 
of a hardware firm in Ithaca. 




Walter L. Stern. 



824 



THE MOVING PICTURE WORLD 



May 10, 1919 



INDUSTRY EXPANDING IN NORTHWEST 

Duluth to Have $500,000 Theatre— Many Reports on 
Proposed Building Show Unprecedented Activity 



LOOK BROTHERS, of Duluth, have 
announced plans for the erection 
of a new moving picture theatre 
to cost $500,000 on the site at present 
occupied by the St. Louis Hotel in 
Duluth. 

This announcement is significant of 
progressive growth of the moving pic- 
ture industry in the Northwest, coming 
as it does in the wake of a score of 
others telling of proposed building pro- 
jects, including the plans of the Hamm- 
Finkelstein & Reuben interests for the 
erection of two colossal theatres this 
year, one in Minneapolis and the other 
in St. Paul. 

With the construction of the three 
theatres accomplished, Minneapolis, St. 
Paul and Duluth, the largest cities in 
Minnesota, will harbor moving picture 
houses that will be without equal any- 
where else in the Middle West. 

Steel Corporation to Move Town. 

W. J. Rezac, a prominent Minnesota 
exhibitor, has announced that he in- 
tends to build a modern theatre at Alice, 
Minn., as a result of the plans now 
under way to move the city of Hibbing, 
Minn., where he is now operating a mov- 
ing picture house. The United States 
Steel Corporation has located ore under 
the city of Hibbing, and has purchased 
the entire town site. As a result, Hib- 
bing will move as a whole to Alice, 
which is located just outside of the city 
limits of Hibbing. 

In the Dakotas many new theatres are 
under construction, and others closed 
during the war have reopened for 
business. 

Fred Helmers has reopened the 
Orpheum Theatre at Courtnay, N. D., 
closed since last April. 

The picture house at Pingree, N. D., 
which was closed more than a year ago, 
will soon resume operations. 

Bellfield is another North Dakota 
town which has been without movies for 
a year. The picture house there has 
reopened, and the manager reports good 
business. The public, he says, is hungry 
for amusement. 

The Lyceum Theatre at Minot, N. D., 
H. Grimmer, manager, reopened its 
doors to the public with the showing of 
"The Heart of Humanity," and played 
to big business. 

Charles Sawyer is building a new 400- 
seat picture theatre at Sioux Falls, S. D. 
It will be named the Liberty, and will 
open May L 

Expansion Throughout Northwest. 

A. W. Dibble, proprietor of the Rex 
Theatre at Hutchinson, Minn., 'follow- 
ing his purchase of the Idle Hour The- 
atre in that city from Jack Murnan, an- 
nounced plans to build an addition to 
the Idle Hour. 

Waldo B. Nielson has purchased a site 
at Fosston, Minn., on which he will com- 
mence the construction of a moving pic- 
ture theatre within a few weeks. 

The work of remodeling H. B. Smoots' 
Milo Theatre at Little Falls, Minn., is 
well under way. The seating capacity 
will be increased from 400 to 550, and 
many other improvements will be made. 
June 15 is the date set for the opening 
of the new Milo. Mr. Smoots is also 



the proprietor of the Victory Theatre 
at Little Falls. 

Frank Koppelberger has already be- 
gun work on a new 1,300-seat moving 
picture theatre at LaCrosse, Wis. 
Montana Also Shows Life. 

New theatre projects are also spring- 
ing up in the state of Montana, Miles 
City, Bozeman, Roundup and Wolf Point 
making some of the most recent an- 
nouncements. 

Owners of the Glazier Theatre at Wolf 



Point will build a new $30,000 house 
this summer. 

Otto Schmidt, E. A. Kelnachnidt and 
other business men are behind plans for 
the construction of a new picture the- 
atre at Bozeman to cost $100,000. 

Thomas and Miholovich have begun 
the construction of a two-story picture 
house at Roundup. 

The old Liberty Theatre at Miles City 
will be torn down and replaced by a 
new modern picture house. 

A. H. Brown has announced plans for 
the construction of a $40,000 theatre at 
Mobridge, S. D. The new structure 
will be of brick, two stories high, and 
will have a frontage of 50 feet and a 
depth of 140 feet. 



HOBART HENLEY STARTS OWN CQMPAN^Y 

Newly Incorporated Producer Will Begin on 
Series of Features for Independent Sales 



HOBART HENLEY has formed the 
Hobart Henley Productions, Inc., 
and has been signed by Frank G. 
Hall, president of Independent Sales 
Corporation. He will produce a series 
of special features for release through 
the distributing organizations, of which 
Mr. Hall is promoter and chief execu- 
tive. The signing of Mr. Henley for a 
series of productions marks the third 




Hobart Henley. 

producing organization to be brought 
into being within the past three weeks 
by the interest which Frank G. Hall 
represents, the other two being the 
Charles Miller Productions, Inc., and 
the Gerald Bacon Company. 

Henley Has Amply Proved Ability. 

It is Mr. Hall's objective to have asso- 
cia,ted with him only those producers 
and directors of motion pictures who 
have demonstrated that they are capa- 
ble of giving the best in photodramatic 
plays. In signing Mr. Henley, Mr. Hall 
has taken into consideration his work 
with some of the leading stars of the 
screen, including Pauline Frederick and 
Mae Marsh whom Mr. Henley directed 
in some of their biggest successes. With 
Mae Marsh Mr. Henley directed "The 
Glorious Adventure," "All Women," 



"Money Mad" and "The Face in the 
Dark." With Pauline Frederick, he di- 
rected "One Week of Life," "The Peace 
of Roaring River" and more recently 
"The Woman on the Index." He di- 
rected Frank Mclntyre in Goldwyn's 
production of "Too Fat to Fight," and 
this, too, was pronounced a masterpiece 
in the art of direction. 

Mr. Henley is probably better known 
to the motion picture public because of 
his creation of the "Parentage," one of 
the most successful independent attrac- 
tions of the past three years. In this 
work Mr. Henley demonstrated that he 
is not merely an average director fol- 
lowing along in path as laid by others, 
but that he is creative — possessing the 
ability to take a human interest subject 
and make a big, heart interest drama of 
it. He is one of the screen's youngest 
directors and because of his varied ex- 
perience in theatricals, having worked 
before the camera himself. Mr. Hall has 
every confidence in Mr. Henley's abil- 
ity to produce pictures with big values 
for all concerned. 

Begins Production at Once. 

The first production to be made by 
the Hobart Henley Productions, Inc., 
will be begun in about three weeks. 
During the intervening time, Mr. Hen- 
ley will spend his time going over likely 
scripts and selecting his cast of play- 
ers as soon as he decides upon his first 
story. Phil Rosen, one of the best known 
cameramen on the Coast, has been en- 
gaged by Mr. Henley to assist him in 
this branch of the production work. Mr. 
Henley will have offices at 130 West 
Forty-sixth street and will probably use 
the Bacon-Backer studio. 



Burke Returns from Tour. 

James L. Burke, special representative 
for Frank G. Hall's picture interests, 
returned to the New York offices of 
Independent Sales Corporation this week 
after a two weeks' tour of the Film 
Clearing House exchanges covering the 
territory east of Denver. On this trip, 
Mr. Burke made special inquiries from 
representative exhibitors in this terri- 
tory concerning the prospective and 
actual bookings on the Rothapfel Unit 
Program. He reports that all are await- 
ing the program with keen expectation. 
Mr. Burke reports, also, that special 
features are in big demand and that 
open booking is gradually forging ahead 
of the program. 



May 10, 1919 



THE MOVING PICTURE WORLD 



825 



FOUR NEW THEATRES BOOM NEW ENGLAND 



Springfield's Two and 
and Ansonia to Cost 

FOUR new moving picture theatres 
in New England, and these the 
forerunners of a new boom, will 
be erected in the near future, at an 
aggregate cost of $1,225,000. Two of the 
houses will be in Springfield, Mass., one 
in Ansonia and one in Stamford, Con- 
necticut. 

Fox House to Cost Nearly $700,000. 

The largest and most elaborate of the 
four is the new William Fox theatre 
in Springfield. Plans are nearing com- 
pletion for a house to seat 3,500, ac- 
commodating 1,950 on the orchestra 
floor and the remainder in the balcony. 
The total cost of the building will be 
from $650,000 to $700,000. An organ, 
costing $25,000 will be one of the feat- 
ures, and will be supplemented by an 
orchestra of 30 pieces. 

A mammoth marquise will extend 
across the entire front of the building 
which will be illuminated at night by 
brilliantly changing lights. A new style 
electric sign will be operated by inde- 
pendent motors and will throw a va- 
riety of light from high-powered lamps 
advertising the feature picture. The 
cost of the illumination of the front of 
the theatre is approximated at $45,000. 

The Adams style will prevail in the 
interior of the house. The ceiling will 
be vaulted and decorated with stalactite 
chandeliers of opalescent glass. The 
ventilating system will change the at- 
mosphere of the auditorium every two 
minutes. The Japanese suite in the Fox 
Audubon, New York, will be duplicated 
in the Springfield theatre. John Zanft 
is directing the work in the absence 
of Mr. Fox. 

New Theatre on Gilmore Property. 

The other Springfield house will be 
built on the site of the Gilmore theatre 
block on Main street by a syndicate 
under the management of Abraham 
Goodside of Portland, Me. The theatre 
will seat 2,500 and will cost $200,000. 
Plans by G. Henri Desmond of Boston 
call for an artistic structure will every 
modern convenience. A number of in- 



One Each for Stamford 
Aggregate of $1,225,000 

novations are promised for the interior 
of the theatre. 

Houses for Stamford and Ansonia. 

The Sam Weiss interests will shortly 
begin work on a modern playhouse in 
which will seat over 2,000, will cost 
Stamford, Connecticut. The house, 
which will seat over 2,000 will cost 
$125,000. A. Geronimo, manager of the 
Alhambra, will take the direction of 
the new theatre. All the features of 
a modern photoplay palace are prom- 
ised for the new structure. 

Ansonia, Connecticut, will have an 
ultra-modern moving picture theatre, 
according to A. Hoffman, owner of the 
Pastime, who will erect a new house at 
a cost of $200,000. The seating capacity 
of the new Hofifman theatre will be 
2,000, and every known convenience for 
the enjoyment and comfort of the 
patrons will be installed. 



$60,000 Picture House Is 
Part of Big Buifalo Boom 

BUFFALO will soon have a new 
South Side motion picture house. 
Plans were recently issued to 
James S. Savage for a modern fire- 
proof building, to be erected at a cost 
of $60,000. 

The new structure will go up at 26 
and 28 Triangle street. The interior 
decoration and equipment of the theatre 
will bring the total cost of the building 
to over $100,000. 

Buffalo is in the throes of a general 
building boom, according to the list of 
plans filed in a single week for altera- 
tions and new constructions. The total 
cost brings the figures for the week 
close up to $200,000. 



Dee Robinson Will Build 
Modern Theatre in Peoria 

NOT content with being interested 
already in four places of amuse- 
ment in Peoria, 111., Dee Robin- 
son of that city has leased for 99 years 




a large block of property at Main and 
Madison, and will begin forthwith the 
erection of a big, modern playhouse 
to seat 2,000. 

Peoria boasts already that the new 
Robinson house will not be excelled by 
any in the country, not failing to in- 
clude Chicago and New York in the 
list of places which will be outdone. 

The new theatre will be built as a 
combination house, although moving 
pictures will be of primary importance. 
By the lease Mr. Robinson becomes 
the largest property holder on Main 
street, now controlling 270 feet frontage. 

A Chicago theatrical architect is at 
work now with Fred Klein, Peoria's 
premier plan maker, drawing up the 
design of the new theatre. It will be 
equipped in most luxurious and artistic 
fashion, with a pipe organ, chimes, 
beautiful decorations, furnished smok- 
ing rooms and parlors, and every mod- 
ern convenience. 



How Much Should I Invest 
in the Victory Loan? 

How much should I invest in the 
Victory Liberty Loan?" is a ques- 
tion not infrequently asked. Some 
persons seem to have the notion that 
the Government is asking every one 
to put all his available funds into the 
Loan. 

This is not true. The Government 
desires nothing of the kind. It would 
be bad business, both for the country 
and for the individual. 

The Notes of the Victory Liberty 
Loan are the soundest security in the 
world, gold obligations of the sound- 
est nation in the world, and they yield 
a substantial rate of interest. 

But it is also true that there are 
other investments which are sound and 
which yield a higher rate of interest. 
The Government does not desire the 
individual to refrain from placing part 
of his money in such investments. The 
Government is not selfish. 

It would be bad business for the 
country if the individual investor was 
restrained from placing part of his 
money in business securities. These 
securities would decline for lack of a 
sustaining market. Lack of confidence 
would follow and new enterprises, es- 
sential to national prosperity could not 
be financed. 

What the Government does ask is 
co-operation. It asks that the individual 
— every individual — place a just portion 
of his available funds in the Victory 
Loan. 

Thus will the needs of the Govern- 
ment be financed, business can go ahead, 
and prosperity will be advanced. 



These Will Be Freed "When Bonds Are Loosed." 

Natives working in a scene from the Fischer production of the above name, 
to be released by Arrow. 



Pearl White Aids Victory Loan. 

Cheered by 1,200 officers and men of 
the U. S. S. Mississippi and an equal 
number of women guests, Pearl White, 
the Pathe serial star, stood in the bal- 
cony of the Hotel Commodore, New 
York, on Friday night, April 25, and 
pledged her best efforts to the cause of 
the Victory Loan. 

It was Miss White's first public ap- 
pearance as sponsor for the battleship 
Mississippi during the present loan 
drive and her enthusiasm gave impetus 
to the efforts of the bluejackets in their 
sale of bonds. Miss White was the 
guest of honor at the annual ball given 
by the crew of the Mississippi to their 
officers at the Commodore. 



826 



THE MOVING PICTURE WORLD 



May 10, 1919 



SHERRY ORGANIZES NEW SALES FORCE 

Also Forms Alliance with Film Clearing House, 
Which Will Handle Distribution of Sherry Service 



WILLIAM L. SHERRY, head of the 
Sherry Service, has decided to 
again cover the United States 
with his own salesmen. In addition 
he has just formed an alliance with 
the Film Clearing House, Inc., which will 
handle the physical distribution of all 
pictures released through the Sherry 
Service, including the De Luxe Pictures, 
Inc., productions starring Doris Kenyon, 
Frank .\. Keeny, productions starring 
Catherine Calvert and the Edgar Lewis 
and Gilbert A. Anderson features. 

Before the ink was dry on the con- 
tract signed by Mr. Sherry and Frank C. 
Hall, president of the Film Clearing 
House, Inc., Mr. Sherry had dispatched 
half a dozen members of the N. Y. office 
to every part of the U. S. with instruc- 
tions to engage the best salesmen and 
managers in every principal city. 

From this date the completely reor- 
ganized Sherry sales force will cover all 
territory under the personal direction 
of Mr. Sherry, who intends to devote 
close attention to the needs of the ex- 
hibitor and who invites personal cor- 
respondence with regard to the same. 

"Under the new plan," said Mr. Sherry, 
in discussing the reorganization," I hope 
to get away from the atmosphere of re- 
moteness that prevents close coopera- 
tion between the head office of the pic- 
ture play organization and the exhibitor 
— an atmosphere that hampers both and 
may easily be dispelled if a little more 
attention is paid to the human elements 
involved. 

"To insure closer intimacy with ex- 
hibitors I am urging them to keep in 
personal touch with me by letter. If 
there is reason for criticism of any de- 
partment of my organization I want to 
find it out and the best source of in- 
formation I know of is the exhibitor 
whose interest that organization is de- 
signed to serve. 

"I propose to reply in person to all 
such communications and in this way 
to establish an understanding based on 
comnumity of interest, which will benefit 
all concerned. 

"If niv salesmen do not call on the 



exhibitor I want to know that. It is 
difficult to remedy conditions that are 
not known to exist but easy enough when 
the condition is once brought to my at- 
tention. My policy is to cultivate in- 
timacjr with the other fellow's point of 
view, and correspondents will find me in 
a receptive as well as communicative 
mood." 



The productions released exclusively 
by the Sherry Service include twelve fea- 
tures, five of them new releases which 
have not until now been offered for 
booking. These latter include the De 
Luxe Pictures production "Twilight," 
starring Doris Kenyon; the Frank A. 
Keeney production, "Marriage For Con- 
venience," by E. Lloyd Sheldon, featur- 
ing Catherine Calvert; "Love and the 
Law," an Edgar Lewis production of the 
highest merit; "Calibre 38," another 
Lewis product, and the five-part western 
drama "The Son-Of-A-Gun," from the 
studios of the Golden West Producing 
Company, featuring G. M. Anderson. 



GARSON PICTURE OPENS IN NEW YORK 

"Unpardonable Sin" Expected to Run All Summer 
at Broadway Theatre, Renovated for the Occasion 



FRIDAY, May 2, marks the opening 
of Harry Garson's much heralded 
production, "The Unpardonable 
Sin," starring Blanche Sweet, at the 
Broadway Theatre, New York, for an in- 
definite engagement. This also marks 
the opening of the Broadway under 
new management. 

The theatre has been renovated, re- 
carpeted, decorated and painted both 
inside and out for this occasion, and 
those who are familiar with this play- 
house will scarcely recognize it as the 
famous old Broadway Theatre. 

"The Unpardonable Sin" comes to 
Xew York with the solid endorsement 
of the public in many other cities. At 
the time the picture was ready for a 
Xew York showing no theatre was 
available, so Harry Garson gave the 
preliminary showing at his own thea- 
tre, the Broadway Strand, in Detroit. 
The public acclaimed the production as 
one of the few big things of the screen, 
and the result was the breaking of all 
box office records for any opening any- 
where by either a legitimate produc- 
tion or moving picture. All the more 
remarkable was the fact that state rights 
buyers flocked to Detroit, with the re- 
sult that nearly all territorial rights 
were disposed of in a short time. 
Broke Records in California. 

The next opening to follow was the 
California Theatre in San Francisco, 
where again all records for that theatre 



were broken, to be followed immediately 
at the Kinema Theatre in Los Angeles 
with like results. What is most remark- 
able is that the picture played to nearly 
$16,000 in that city during Holy Week. 
Breaks Record in Chicago. 

The next opening was at the Randolph 
Theatre in Chicago, when the house 
record was again broken — and you can't 
blame the Garson people for sitting 
back with a confident smile in regard 
to New York, where the picture is ex- 
pected to run all summer. 

Nearly all territory has been disposed 
of, the last sales reported being Color- 
ado, Wyoming, New Mexico, Utah and 
Nebraska by the Merit Film Company 
of Denver; Texas, Oklahoma and Ar- 
kansas by E. H. Hulsey, of the First 
National Exhibitors' Exchange, Dallas; 
Georgia, Florida, Alabama, Virginia and 
North and South Carolina by Charles F. 
Schwerin, of Atlanta. 



Blackton Buys A Porter Novel. 

J. Stuart Blackton has purchased the 
world motion picture rights to "Dawn" 
from the pen of Eleanor H. Porter, au- 
thor of "Pollyanna" and a score of other 
well-known novels. 

"Dawn" is the story of a blind boy 
whose courage leads him through the 
gulf of despair into a final victory gamed 
by dedicating his life to the service of 
blinded soldiers. 




ed Elliott Dexter and Charlie Ray in a Breakfast Coat. 



Our Own Page of Styles Presents the Immaculately Gro ome ^ , ^^ . ., „ 

Worso," and Charles is seen in his Paramount. "Greased Lightning:, so 
it's all in the .s;inie family. 



lOlliolf;: 



hi.s ,\rt<ral't, "J''or Hotter, for 



May 10, 1919 



THE MOVING PICTURE WORLD 



827 



SENNETT'S WATER NYMPHS ON TOUR 

Bathing Beauties Make Sad Sea Waves Sadder by 
Hitting the Trail with "Yankee Doodle in Berlin" 



By Giebler 



OF course the scheme of sending the 
Sennett Bathing Girls on tour with 
the "Yankee Doodle in Berlin" 
film as doped out by Mack Sennett and 
Sol Lesser, is a good scheme. Personal 
appearance of the players is always 
good. If the public likes to see one of 
its favorites in the flesh, what will the 
public say when it sees six of them at 
once, and in bathing suits? 

The question has its other side, how- 
ever, its humanitarian side. 

What of the girls? 

The Sennett Bathing Beauties have 
been working in beach and bathing 
stuff until they are almost as much mer- 
maids as mere maids. 

Will it not be cruelty to nymphs to 
take these girls away from the sad sea 
waves? I spoke to Sol and Mack about 
it. 

Absence Will Make Sea Waves Sadder. 

"Look here," I said, "how are you go- 
ing to get by with this stuff? These 
girls are pretty nigh amphibious, and 
you propose to make dryland troupers of 
them, jump them from crag to crag of 
the show circuits of the arid east, west, 
north, south and middle west. You'll 
have to carry a tank of water as you 
would for trained seals." 

"Don't worry," said Mack. "There's 
lots of water in the country. The pro- 
hibitionists say there's enough aqua 
pura to quench the thirst of the entire 
population, and leave enough for water- 
falls and things like that." 

"There's a big lake at Chicago," said 
Sol, "and look at the Mississippi River." 

One Look at Mississippi Enough. 

"I have looked at the Mississippi 
River," I replied. "Lots of fol'<s have 
looked at it. People with bathing in 
their minds go down and look at it, 




then turn right around and make a dash 
for the kitchen sink. The Mississippi 
River won't do, the girls would stick in 
the mud the first time they tried to make 
a dive. Lake Erie may be all right, but 
the Mississippi won't do !" 

Mack and Sol's idea went over big 
here in Los Angeles. The people simply 
ate it up. 

"Yankee Doodle in Berlin." with Both- 
well Browne vamping the kaiser, and 
the Crown Prince and Hindenburg gave 
"em the laughs, and the bathing girl 
stuff gave 'em the looks. 

Eager Eyes Fill First Rows. 

A lot of people who wouldn't think of 
sitting any closer to the screen than 
the eighteenth row any other time, fol- 




Mack Sennett. 



Have a Sand- Witch? 

Here's a trio of samples served with Mack 
Sennetfs "Yankee Doodle in Berlin." 

lowed the usher right down front and 
stayed there. 

There is a multiplicity of situations in 
the film that will be labeled funny by 
the most confirmed grouch, and about 
half a dozen that are positively rip- 
roarious. 

Charlie Murray, Cock-eyed Ben Tur- 
pin, Phillis Haver, Ford Sterling, Mai 
St. Clair, and the whole bunch of Sen- 
nett laugh-mongers hit the bulls eye 
with a regularity that is almost monot- 
onous. Laughs overlapped. Chuckles, 
giggles and chortles got mixed up and 
were born as snorts of laughter. 

Girls' Appearance a Dessert. 

The girl part of the show came last, 
as a sort of dessert, and the girls were 
beautiful, clever and appealing. The pic- 
ture of three of them is printed here- 
with — the other three are just as classy 
and just as "sassy," but they had to be 
left off for this reason : it is only fit- 
ting that the pictures of Mack Sen- 
nett and Sol Lesser, the parents of the 




Sol L. Lesser. 

new idea, should also adorn this story, 
and it would not do to have too much 
beauty all on one page — it would look 
too good to be true. 

There are good advertising possibil- 
ities to the combination. I can see ex- 
hibitors all over the country getting 
out the paint pot and making banners, 
something like this : 

"Yankee Doodle in Berlin, and Six 
Sennett Sand Witches. See them here 
today." "Not Mermaids, But Mere 
Maids." "Sennett Beauties in Bathing 
Suits That Never Saw the Sea." 



Hicks Succeeds Cubberly 
at Famous Players-Lasky 

JOHN W. HICKS, JR., manager of 
the Minneapolis Goldwyn exchange 
for the last nine months, has been 
selected succesor of J. F. Cubberly as 
manager of the Minneapolis branch of 
the Famous Players-Lasky Corporation. 
Mr. Cubberly has taken over the man- 
agement of the Minneapolis First Na- 
tional Exchange following the resigna- 
tion of E. R. Pearson. 

Mr. Hicks started his moving picture 
career as an exhibitor at Sedalia, Mo., 
where he operated two theatres. He 
drifted into the distributing end of the 
business. He was for a time associated 
with A. D. Flintom as office manager in 
St. Louis. Later he was with the Gen- 
eral Film Company in Omaha, Kansas 
City and Oklahoma City, and with 
Famous Players in Omaha. 

L. E. Davis, who has been acting as 
special representative for Goldwyn's 
home office since leaving the Government 
bureau of films two months ago, is Mr. 
Hicks' successor as Goldwyn manager 
in Minneapolis. Mr. Davis was with 
Mutual before entering government ser- 
vice. 



The Moving Picture World carries a 
message to exhibitors in small towns by 
the hundred ivhere salesmen seldom, if 
ever, visit in their travels. It is to benefit 
this great prosperous exhibitor element 
that the World is compiled — as much to 
help the little fellow as to help the "first 
run" man in the larger cities. 



828 



THE MOVING PICTURE WORLD 



May 10, 1919 



ON THE SCREEN IN MANY CITIES 

(Features Booked for Week of May 5.) 



WE desire to list in this department 
the attractions at all theatres 
throughout the country, where 
bills change no oftener than twice a 
week. There is no charge. First run 
has nothing to do with the case. If you 
run weekly or one "split" per week, send 
your bookings in time to reach us by 
Wednesday preceding the showing. 
We use only dates following our week 
of issue. 

For our convenience and to insure 
regular insertion send us bookings in 
advance, including several weeks. They 
will be considered in confidence and 
we will use only one week at a time. 
The bookings listed below are for week 
starting May 5. 

Eureka, Cal. 

Orpheum (J. Lindsay Brown). — Grace 
Darmond in What Every Woman Wants 
(Exhibitors Mutual); Lee Kiddies in Tell 
It to the Marines (Fox). 

Indianapolis. 

Circle (S. Barrett McCormick). — Elsie 
Ferguson in The Marriage Price (Art- 
craft) ", Mabel Normand in The Pest 
(Goldwyn). 

Lios Ang-eles. 

Broadway (T. L. Tally). — Constance Tal- 
madge in The Romance of Arrabella 
(Select). 

Grauman's. — Bryant Washburn in Some- 
thing to Do (Paramount). 

Philadelphia. 

Fairmount (H. M. S. Kendrick). — Wil- 
liam Farnum in The Man Hunter (Fox); 
Dorothy Gish in Peppy Polly (Artcraft) ; 
Sessue Hayakawa in Heart in Pawn 
(Exhibitors Mutual). 

Winnipeg, 

Gaiety (H. N. Jernberg). — John Barry- 
more in The Test of Honor (Paramount). 

Province (H. N. Jernberg). — Charles Ray 
in The Sheriff's Son (Paramount). 



-Fannie Ward 



Minneapolis. 

Garrick (J. K. Johnson). - 
in Common Clay (Pathe). 

Detroit. 

Majestic (Geo. E. Guise). — Mabel Nor- 
mand in A Perfect 36 (Goldwyn); Florence 
Reed in Her Code of Honor (United). 

Regent (Tom H. Ealand). — Dorothy Gish 
in Peppy Poly (Artcraft). 

Orpheum (Tom H. Ealand). — William 
Faversham in The Silver King (Para- 
mount). 

Madison (John H. Kunsky). — Elsie 
Ferguson in Eyes of the Soul (Para- 
mount). 

Washington (John H. Kunsky). — Stolen 
Orders (World). 

Adams (John H. Kunsky). — Alice Joyce 
in The Cambric Mask (Vitagraph). 

Liberty (John H. Kunsky). — Fannie 
Ward in Common Clay (Pathe); Alice 
Brady in Marie, Ltd. (Select). 

New York City. 

Broadway (B. S. Moss). — Blanche Sweet 
in The Unpardonable Sin (Garson). 

Strand (Joseph Plunkett). — Anita 
Stewart in Mary Regan (First National). 

Rivoli (Hugo Riesenfeld). — Nazimova in 
The Red Lantern (Metro). 

Rialto (Hugo Riesenfeld). — The White 
Heather (Maurice Tourneur). 

Harris. — Salvation Army picture. Fires 
of Fate (Paramount). 

Eighty-First Street (A. F. Shackman). — 
Truax and Huff in Oh! You Women! (Para- 
mount); Anita Stewart in A Midnight 
Romance (First National). 

Fox's Audubon (Ben Jackson). — Elsie 
Ferguson In Eyes of the Soul (Artcraft); 
George Walsh In Help! Help! Police! 
(Fox). 



Anita 
(First 

—Anita 
(First 



Fox's Academy of Music (Charles 
Wuerz). — Theda Bara in The Siren's Song 
(Fox); Enid Bennett in Partner's Three 
(Artcraft); Bryant Washburn in Some- 
thing to Do (Artcraft) ; Louise Glaum and 
Charles Ray in The Wolf Woman (Effeno). 

Fox's Bay Ridge (William Waldron). — 
Charles Ray in The Sheriff's Son (Art- 
craft); George Walsh in Help! Help! 
Police! (Fox). 

Fox's Bedford (Harry W. Moore). — 
Theda Bara in The Siren's Song (Fox); 
Anita Stewart in A Midnight Romance 
(First National). 

Fox's Comedy (David Schaefer). — Theda 
Bara in The Siren's Song (Fox); 
Stewart in A Midnight Romance 
National). 

Fox's Crotona (Phillip Levy).-